The no-fluff content marketing podcast for content marketers in SaaS. Get real executable insights and intimate behind-the-scenes stories on how SaaS content teams operate to up your content marketing game.
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How to escape ineffective content marketing: Nemanja Zivkovic
Episode 21
Monday, October 23, 2023 โข Duration 01:03:10
In this episode of The SaaS Sprints Podcast, Nemanja Zivkovic, the founder and strategist at Funky Marketing, joins us to discuss the various alignment issues that lead to making content marketing ineffective or not delivering results.ย
ย
๐๐๐๐ฃ๐ง๐๐ฅ๐ฆย
00:00 - Introductionย
02:40 - Why people underestimate what it takesย
06:00 - Lack of a coherent marketing strategyย
09:00 - Is more content good or bad?ย
14:10 - What's the first to fix when it comes to contentย
20:00 - Challenges in uniting data (Question Sponsor: Outfunnel)ย
24:10 - How to compete with contentย
28:07 - How in-person events contribute to influential contentย
33:50 - How to think about content promotionย
43:20 - Expect content to become more entertainingย
SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.ย
๐ https://www.saas-sprints.com/ย
โ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities?ย
ย ep #21 of the saas sprints podcast saas content marketing
Escape the noise | Master SaaS Content Relevance: Casey Hill
Episode 20
Monday, October 9, 2023 โข Duration 52:05
In this episode of The SaaS Sprints Podcast, Casey Hill, Sr. Growth Manager at Active Campaign, joins us to discuss how content is consumed today, and how we content marketers can stay relevant to our audience.ย
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0:00 - Introductionย
01:21 - Importance of Building a Media Companyย
07:38 - Considerations for Small Marketing Teamsย
08:57 - Skimmability and Digestibility of Contentย
19:01 - Creating a Distribution Planย
23:54 - Leveraging Customer Stories and Dataย
31:22 - Effective Strategies for Loyalty Stage Churnย
โ Google Podcasts ๐https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/ZThkNzhlYjYtMGZmYi00NGJiLWE3NzctODY3NTQwYzA2NTlj
Amplify your brand narrative with content: Morgan J Ingram
Episode 11
Monday, July 17, 2023 โข Duration 39:54
In this episode of The SaaS Sprints Podcast, Morgan J Ingram shares how organic content marketing can help you amplify your brand narrative. He explains how the Angel Falls Method helps you create content that will work for you, and engage your customers on a deeper level.ย
Morgan shares some powerful case studies of businesses such as Lavender that have used content marketing to achieve notable results, and provides valuable insights on how to start and scale your content strategy.ย
If you're looking to beef up your brand narrative and marketing efforts, then this episode is a must-listen!ย
๐๐๐๐ฃ๐ง๐๐ฅ๐ฆย
ย
00:00 - Introย
01:35 - What is narrative led growthย
03:26 - Who sets the tone?ย
06:37 - Video framework for prospectingย
10:12 - What it takes to be a great content creatorย
14:23 - Angel Falls Method for content repurposingย
17:25 - What makes Angel Falls Method differentย
19:20 - Not every employee will advocate your brandย
20:15 - Executives need to be advocatesย
23:20 - Why Lavender is successful on social mediaย
24:36 - How to advocate without losing authenticityย
28:10 - Rapid Fireย
38:22 - Connect with Morgan on LinkedInย
39:00 - Parting msg: Try one experiment this year that you're afraid to doย
Paralyzed from the neck down, yet drives millions in website traffic: Jon Morrow
Episode 10
Monday, July 10, 2023 โข Duration 28:48
In this episode, Jon Morrow, the founder of SmartBlogger, shares the ultimate web traffic strategy for growing your business. Jon is completely paralyzed from the neck down and controls his computer with voice, but that hasn't stopped him from creating content that drives traffic in millions and also translates to revenue.ย
Jon shares everything you need to know to achieve explosive growth online, from building targeted traffic to creating high-demand content. If you're looking to scale your content and better understand how to use generative AI for content creation, you need to check out this episode of The SaaS Sprints Podcast!ย
By the end of this episode, you'll have everything you need to implement Jon Morrow's ultimate web traffic strategy and achieve much-deserved success for all your efforts.ย
๐๐๐๐ฃ๐ง๐๐ฅ๐ฆย
00:00 - Introย
01:40 - Jon's journey into content writingย
02:50 - Teaching content writingย
04:02 - Business model for content writing servicesย
06:07 - Approach to writing headlinesย
09:57 - When viral content translates to revenueย
11:45 - How virality is built into contentย
14:47 - Gaps to fill as a content writer
16:48 - It's not a distribution problemย
17:35 - Rapid Fire
26:50 - AI content created well can be indistinguishable from top 1% writersย
In this episode of The SaaS Sprints Podcast, Andres Glusman, the CEO of DoWhatWorks joins us to discuss how to master growth experiments. We discuss everything from how to design and run growth experiments, to doing copy optimization, and more.ย
If you're looking to improve your conversion, and the overall growth, then this episode is for you.ย
By the end of this episode, you'll have everything you need to start mastering growth experiments and achieving your growth goals!ย
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00:00 - Introย
01:20 - Why 1 out of 5 growth experiments fail?
03:18 - Why run growth experiments in isolated manner?ย
05:49 - When and when not to run tests?ย
09:48 - Relationship between experiments & bottom lineย
11:40 - The MeetUp case studyย
15:15 - Framework for running growth experimentsย
19:20 - Why isolate elements in an experiment?ย
22:00 - CRO isn't all abt changing button colorsย
23:38 - Building what people want is toughย
27:49 - Product launches and marketing launches are different thingsย
31:09 - Rapid Fireย
41:02 - Connect with Andres Glusman on LinkedInย
41:44 - Parting msg: Hone in on the things that matter and workย
โ Apple ๐ https://podcasts.apple.com/us/podcast/how-to-master-growth-experiments-andres-glusman/id1686734014?i=1000619168219ย
Unlock the secrets to memorable content with AI: Ryan Law
Episode 8
Monday, June 26, 2023 โข Duration 32:55
In this episode, Ryan Law, the CMO at Animalz, shares content marketing frameworks and the secrets to creating functional as well as unforgettable content using AI. You'll learn how to create engaging and shareable content, without wasting precious time and resources.ย
If you're looking to create better content, be it videos, or thought leadership, or any content showcasing your unique perspective and POV, then this episode is for you!ย
By the end of this episode, I'm sure you will have all you need to produce high-quality content that'll stand out from the rest. Tune in and learn from the man himself!ย
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00:00 - Introย 01:30 - How to reverse the damage of shallow contentย 03:17 - The move from SEO content to POV contentย 04:29 - The antidote to too much AI generated contentย 06:02 - How to create quality thought leadership content 08:32 - Executing thought leadershipย 10:27 - Ryan's best performing content in 2023ย 12:07 - Using AI the right way in content creationย 15:30 - Be aware of the possible misinformationย 17:17 - From content writer to CMO in 5 yearsย 19:37 - When should you outsource contentย 21:45 - Setting the right expectations with content agenciesย 22:16 - Rapid Fireย 31:36 - Connect with Ryan Law on LinkedInย 31:57 - Parting msg: It's time to create interesting, fun & opinionated contentย
โ Google Podcast ๐ https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/YTFkYjMzNWMtMjA0MC00NDBhLTlmNWQtZThjOTRmNGJhYWY2ย
Is your product positioning working? : April Dunford
Episode 7
Monday, June 19, 2023 โข Duration 01:03:31
In this episode of The SaaS Sprints Podcast, April Dunford joins us to discuss positioning. She shares how a SaaS company can express their positioning through their content, sales pitches, and more.ย
She also throws light on when and how frequently should an organization test and adjust their positioning.ย
If you're a founder, marketer or a sales person in the world of SaaS, this episode is for you!ย
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00:00 - Introย
01:29 - When are you ready for positioningย
04:13 - How many customers before you validate positioningย
06:45 - Transitioning the positioning story from founder-ledย
09:59 - April's client qualification processย
13:48 - Positioning when people don't realize they have a problemย
16:54 - Educating the marketย
20:00 - The need for a cross-functional teamย
23:28 - What people don't get about boiler platesย
25:55 - How often should you reposition your productย
29:54 - What do you reposition for?ย
34:58 - Sales Pitch: the book overviewย
40:22 - Positioning shouldn't live in the marketing side of the houseย
โจย Also, please listen to episode on: โจย โ Apple๐ โ Spotify๐ โ Google Podcast๐
How to build $2m pipeline using content-led evangelism: Nick Bennett
Episode 6
Monday, June 12, 2023 โข Duration 26:34
โ In this episode of The SaaS Sprints Podcast, Nick Bennet shares how he used event-led growth and evangelism with content to build a revenue pipeline of $2m in 1 month. Nick runs 26 events in one quarter. He is currently the Sr. Director of Event-led Growth and Evangelism at Airmeet. If you're looking to build a strong pipeline with events and content as your core pillar, then this episode is for you!ย
๐๐๐๐ฃ๐ง๐๐ฅ๐ฆย 00:00 - Introย
01:20 - Journey from field marketing to event led growth
04:10 - The rise of event led growthย
06:30 - What is event led intent?ย
08:06 - How content works in eventsย
09:11 - How Airmeet does 26 events a quarterย
10:40 - Event KPIsย
13:22 - How to apply the people-first mindset into actionย
Go from 0 to 25k in web traffic in 6 months: with Jakub Rudnik
Episode 5
Monday, June 5, 2023 โข Duration 40:55
In this episode of The SaaS Sprints Podcast, Jakub Rudnik shares how he in his previous role at Scribe, ย took the website traffic from 0 to 25k in 6 months. Jakub is currently the Director of Content Marketing at ActiveCampaign.
In this episode, Jakub covers the following topics:
How content marketing strategy is different for horizontal SaaS vs. Vertical SaaS
His scalable method for arriving at content topics and aligning it to marketing goals
How to measure content success, and a lot ย more.
If you're looking to increase your website traffic quickly and also improve conversion, then this episode is for you!
Chapters:
00:00 - Intro
01:36 - Content approach at G2 vs.Scribe vs. ActiveCampaign
05:33 - Choosing content marketing topics
10:11 - Customer language vs keyword search volume
12:25 - Content marketing approach at ActiveCampaign
14:46 - When and when not to use AI for content creation
16:48 - Content strategy for horizontal SaaS vs. vertical SaaS
19:47 - Most important content metric to measure
23:00 - Intent and conversion percentages
24:53 - LinkedIn's role in the content marketing mix
29:10 - Rapid Fire Questions
39:30 - Connect with Jakub on LinkedIn
40:00 - Parting msg: Try to find ways to solve problems with content
SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk!
Content and pricing lessons from customer churns : Andrus Purde
Episode 4
Monday, May 29, 2023 โข Duration 27:51
โ In this episode of The SaaS Sprints Podcast, Andrus Purde, the CEO of Outfunnel, shares content and pricing lessons learned from customer churns in 2022 and how to attract the right customers that are a fit for your product.ย
Customer churn is a common reality for SaaS businesses of all sizes. Andrus talks about how he as a founder looks at the role of content, to capture as well as generate demand, attract the right customers who'll find value using Outfunnel, so that the churn rate is at a minimum.ย
This is sure to be invaluable information for all founders and leadership teams of all levels, from startup to mid-size business to enterprise.ย
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00:00 - Introย 01:46 - The role of content from a founder perspectiveย 03:31 - If everyone uses AI for content creationย 04:53 - Outfunnel's inbound-outbound mixย 06:05 - How category awareness impacts marketing mixย 06:42 - Content strategy and how to choose topicsย 08:30 - Expectations from contentย 10:05 - Organic and direct traffic as sourcesย 12:50 - Defining lead sourcesย 13:38 - Using data and content to improve customer experienceย 17:41 - Rapid Fire Questionsย 26:37 - Connect with Andrus on LinkedInย 27:08 - Parting msg: Build relationshipsย
๐ Connect with Andrus Purde๐ย โ Linkedin ๐ https://www.linkedin.com/in/andruspurde/ย
โ The Sprinter (newsletter)ย https://www.linkedin.com/newsletters/7063723586229858304/ย
๐ ๐๐ฏ๐ผ๐๐ ๐ฆ๐ฎ๐ฎ๐ฆ ๐ฆ๐ฝ๐ฟ๐ถ๐ป๐๐ ๐ SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk!ย No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.ย
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SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise.ย
You talk to us, and we deliver -- without losing anything in the game of telephone.ย
๐ https://www.saas-sprints.com/ย
ย
โ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities?ย
SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk!ย
No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.ย
๐ ๐๐ฏ๐ผ๐๐ ๐ฆ๐ฎ๐ฎ๐ฆ ๐ฆ๐ฝ๐ฟ๐ถ๐ป๐๐ ๐ SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise.ย
You talk to us, and we deliver -- without losing anything in the game of telephone.ย
โ Google Podcast ๐https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/YzM4YzUwNDUtYjkzZi00OTdmLWJjYzEtZDVmYTBhYjFiODhk
๐ ๐๐ฏ๐ผ๐๐ ๐ฆ๐ฎ๐ฎ๐ฆ ๐ฆ๐ฝ๐ฟ๐ถ๐ป๐๐ ๐ SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk!ย
No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.
๐ ๐๐ฏ๐ผ๐๐ ๐ฆ๐ฎ๐ฎ๐ฆ ๐ฆ๐ฝ๐ฟ๐ถ๐ป๐๐ ๐ SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.ย
SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk!ย
No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.ย
๐ ๐๐ฏ๐ผ๐๐ ๐ฆ๐ฎ๐ฎ๐ฆ ๐ฆ๐ฝ๐ฟ๐ถ๐ป๐๐ ๐ SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.ย
๐ฅ๐ฒ๐น๐ฎ๐๐ฒ๐ฑ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต๐ฒ๐:ย content marketingย event led growthย evangelismย the saas sprints podcastย demand generationย b2b marketingย lead generationย sales pipelineย revenue
No more dealing with project managers or junior writers without domain expertise. You talk to us, ย and we deliver -- without losing anything in the game of telephone.
