The Road to Seven – Details, episodes & analysis

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The Road to Seven

Shelagh Cummins

Business

Frequency: 1 episode/11d. Total Eps: 214

Hosted by Shelagh Cummins, The Road To Seven is the diary of business strategy for women entrepreneurs - we meet you where you’re at in your business and champion you along the road to your vision. Women entrepreneurs are rewriting the rules for business strategy, leadership, success, money and impacting the world. Every. Single. Day. To learn more, visit: TheRoadToSeven.com

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How Insurance Fuels Entrepreneurial Growth with Aviva Abraham

Season 1 · Episode 214

Monday, April 28, 2025 • Duration 34:41

In this episode of The Road to Seven, Shelagh Cummins chats with Aviva, a dynamic insurance professional whose entrepreneurial journey began in accounting and evolved into a thriving business built around supporting women in business.

Aviva shares the highs and lows of entrepreneurship, the role of confidence in taking risks, and how coaching, community, and networking with other women have shaped her growth. She also unpacks the critical importance of understanding insurance in protecting your business—and why investing in women is a powerful path forward.

What You’ll Learn in This Episode:

Why confidence is a game-changer for women entrepreneurs
How the right insurance protects your business and peace of mind
The role of networking, coaching, and community in business growth
Why taking action—even when it’s scary—is the key to progress

Links

Connect with Aviva:
Website: https://insuranceevolved.ca/
Blog: https://insuranceevolved.ca/blog/
Linkedin: https://www.linkedin.com/in/avivaabraham/
Facebook: https://www.facebook.com/aviva.abraham

To work with me and make your next power move, visit:
https://theroadtoseven.com

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Like what you’re hearing? Click here to follow on Apple Podcasts for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it!

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

To work with me and make your next power move, visit:
https://theroadtoseven.com

Follow me!

Instagram: @shelaghcummins

Twitter: @shelaghcummins

https://facebook.com/ShelaghCummins

https://linkedin.com/in/shelaghcummins

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Your Assumptions Are Holding You Hostage

Season 1 · Episode 213

Monday, April 21, 2025 • Duration 23:48

“What you assume to be true becomes the lens through which you build your business.” – Shelagh Cummins

In this episode, Shelagh Cummins dives deep into the invisible forces shaping our businesses: assumptions. These unspoken, often unconscious beliefs about money, success, and identity can silently hold women entrepreneurs back from the growth and impact they’re meant to achieve.

Shelagh explores how these assumptions form, how they influence everything from pricing to confidence, and how becoming aware of them is the first powerful step toward transformation. If you’ve ever felt stuck without knowing why, this episode will help you see your business through a new lens—and rewrite the story.

What You’ll Learn in This Episode:

How unexamined assumptions shape your business decisions
The impact of inherited money beliefs on your pricing and growth
Why redefining success on your own terms is essential
Simple mindset shifts to help you move forward with clarity and confidence

Highlights

00:00 – Unpacking Assumptions: The Invisible Scripts
06:00 – Money Matters: Challenging Financial Assumptions
11:55 – Redefining Success: Your Business, Your Way
17:57 – Awareness and Change: The Path Forward

Links:‌ ‌

To work with me and make your next power move, visit:

https://theroadtoseven.com

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You can also to meet other like-minded entrepreneurs who want to band together and help each other rise up.

Profit, Purpose, and the Power of Intuition in Business with Tracey Nguyen

Season 1 · Episode 212

Monday, April 14, 2025 • Duration 40:25

In this powerful episode of The Road to Seven, Shelagh Cummins sits down with Tracey, a driven entrepreneur whose journey spans continents—from Vietnam to founding a thriving marketing agency.

Tracey shares how tuning into her intuition helped her build a brand rooted in authenticity, balance motherhood and business, and embrace innovation with AI tools. She opens up about the pivotal role financial education and money management systems like Profit First played in helping her scale with confidence.

What You’ll Learn in This Episode:

How listening to your intuition can lead to smarter business decisions
The impact of Profit First and financial literacy on entrepreneurial success
Why narrowing your niche can unlock unexpected growth
How to stay ahead in marketing with the use of AI tools

Chapters:
00:00 – The Journey Begins: From Vietnam to Entrepreneurship
09:32 – Navigating Financial Freedom: Lessons Learned
17:30 – The Shift to Profitability: Understanding Money Management
25:33 – Trusting Intuition: The Art of Decision Making
32:00 – Balancing Motherhood and Business Growth
36:05 – Innovating with AI: The Future of Marketing

Links

Connect with Tracey:

Instagram: https://www.instagram.com/traceynguyen.co/

Twitter: https://twitter.com/xotraceynguyen

Website:

The Sh*t Show Before the Level Up

Season 1 · Episode 211

Monday, April 7, 2025 • Duration 26:14

Entrepreneurship isn’t always smooth sailing—sometimes, it’s a full-blown emotional roller coaster. In this episode of The Road to Seven, Shelagh Cummins dives into the emotional side of running a business.

She shares personal experiences with setbacks, tools to help regulate emotions, and powerful mindset shifts that can guide you through the most uncertain moments. If you’ve ever felt overwhelmed, burned out, or stuck in the “messy middle,” this episode is a must-listen.

What You’ll Learn in This Episode:

Why things often get hardest right before a breakthrough
How to use “stop, drop, and breathe” to manage emotional spirals
Why choosing grace over grit protects your energy and longevity
Why community support is non-negotiable

Links

To work with me and make your next power move, visit:
https://theroadtoseven.com

Stay Connected

To work with me and make your next power move, visit:
https://theroadtoseven.com

Stay Connected

Turning Obstacles into Growth with Carinta Mannarelli

Season 1 · Episode 210

Monday, March 31, 2025 • Duration 40:49

In this episode of The Road to Seven podcast, Shelagh Cummins sits down with Carinta, an inspiring entrepreneur who transformed personal adversity into business success. From a difficult experience with a former boss to launching her own currency exchange business, Carinta shares her journey of resilience, adaptability, and the power of networking.

She talks about shifting from traditional business models to digital currency exchange during the pandemic, the importance of building strong relationships, and how mindset plays a crucial role in growth. Plus, she reveals her vision for expansion through franchising and empowering more entrepreneurs.

Key Takeaways:

✔️ Resilience is everything. Carinta turned a tough experience into the driving force behind her business success.
✔️ Networking is a game-changer. Building relationships helped her grow in ways advertising never could.
✔️ Adapting leads to new opportunities. Shifting to digital currency exchange during the pandemic helped her business evolve.
✔️ Mindset matters. The way you think about challenges can shape your path to success.

Chapters:

00:00 – The Journey Begins: From Dreams to Reality
05:08 – Overcoming Adversity: Fueling the Fire
08:21 – Shifting Perspectives: From Fear to Empowerment
11:09 – Navigating Challenges: Lessons Learned in Business
14:03 – The Power of Relationships: Building a Network
17:09 – Investing Wisely: Strategic Decisions for Growth
24:10 – The Evolution of Advertising and Networking
26:11 – Navigating Growth and Capital Challenges
28:09 – Seizing Opportunities During Crisis
32:10 – Adapting to Digital Transformation
36:13 – Redefining Strengths in Business
37:12 – Lessons Learned Over 25 Years
38:11 – Future Aspirations and Philanthropy in Business

Links

Connect with Carinta

How to Lead and Thrive During Turbulent Times

Season 2 · Episode 209

Monday, March 24, 2025 • Duration 19:51

In this episode of The Road to Seven, Shelagh Cummins addresses the reality many entrepreneurs are facing right now—political turmoil, economic uncertainty, and rising costs that impact every facet of life and business.

Shelagh shares powerful mindset shifts and practical strategies to help women entrepreneurs navigate turbulent times with confidence and clarity. You’ll learn how to focus on what you can control, manage your finances wisely, lead with intention, and stay visible—all while protecting your energy and wellbeing.

Whether you're feeling overwhelmed or looking for guidance to stay grounded, this episode offers the resilience tools and community support you need to not just survive—but thrive.

What You’ll Learn in This Episode:

How to shift your mindset to focus on opportunities within challenges
Practical ways to manage your cash flow and stay financially resilient
Why community and visibility are your superpowers during uncertainty
The importance of self-care and action-oriented leadership

Episode Highlights:
00:00 – The Ripple Effects of Political and Economic Turmoil
06:45 – Focusing on What You Can Control
12:15 – Managing Cash Flow and Finances in Uncertain Times
18:30 – The Role of Community and Visibility in Resilience
24:40 – Action Over Inaction: Leading Yourself and Others

Links

To work with me and make your next power move, visit:
https://theroadtoseven.com

Stay Connected

Navigating the Messy Middle of Entrepreneurship

Season 2 · Episode 208

Monday, March 3, 2025 • Duration 33:01

The messy middle isn't a failure—it's part of the journey. - Shelagh

The ‘messy middle’—that frustrating, uncertain stage of business where growth feels slow, challenges seem endless, and overwhelm takes over. In this episode of The Road to Seven, Shelagh Cummins dives into what it really takes to push through this phase. She shares how resilience, resourcefulness, and community support can help you navigate overwhelm, break free from procrastination, and take action that moves your business forward. If you’re feeling stuck, this episode will equip you with the mindset and strategies to keep going.

What You’ll Learn in This Episode

Why the messy middle is a normal and essential part of business growth
How to shift from overwhelm to action by prioritizing what truly matters
The role of resourcefulness and grit in overcoming roadblocks
Why surrounding yourself with a strong community can make all the difference

Highlights:

00:00 - Introduction: Navigating the Messy Middle
05:30 - Overcoming Overwhelm and Procrastination
12:02 - Embracing Resourcefulness and Grit
18:15 - Building Resilience Through Discomfort
25:23 - The Power of Community and Asking for Help
30:25 - Conclusion: The Path to Success

Links

To work with me and make your next power move, visit:
https://theroadtoseven.com

Stay Connected

I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!

From Blowtorches to Boardrooms: Demi's Leadership Journey

Season 2 · Episode 207

Tuesday, February 25, 2025 • Duration 24:06

"Nobody wanted to be first. But if no one steps up, nothing changes."
- Demi Knight Clark

In this episode of The Road to Seven, Shelagh Cummins sits down with Demi, CEO of Spark Building Group, to explore the intersection of STEM, construction, and women’s empowerment. Demi shares her journey from working in trades to leading a company, highlighting the challenges and triumphs of being a woman in a male-dominated field.

They discuss why mentorship and allyship are essential for supporting women in STEM and skilled trades, how to inspire the next generation, and the importance of representation in leadership. Demi’s insights shed light on how businesses and individuals can create more opportunities for women in the workforce—and why authenticity is key to success.

If you’re passionate about women in STEM, breaking barriers in trades, and leadership that makes an impact, this is an episode you won’t want to miss.

Key Takeaways

✅ Exposure leads to opportunity – When young women engage in hands-on STEM experiences, they’re more likely to pursue careers in these fields.
✅ Mentorship is a game-changer – Supporting women in male-dominated industries helps create a path for future leaders.
✅ Allyship is action, not just words – Listening, supporting, and advocating for diversity in the workforce leads to real change.

Links

TedX Speaker: What Would Happen if we Gave More Girls Blowtorches?

Instagram: GirlFridaysGarage

Demi on LinkedIn

To work with me and make your next power move, visit:
https://theroadtoseven.com

How to Build a Purpose-Driven Business That Lasts

Season 2 · Episode 206

Tuesday, February 18, 2025 • Duration 37:24

I knew what my why was—impact is still at the center of everything I do. - Julie Savaria

In this episode of The Road to Seven, Shelagh Cummins sits down with Julie Savaria, founder of Masla Empathy Lab and Jedi Kids, to discuss the intersection of business and social impact. Julie shares her journey from biochemistry to entrepreneurship, highlighting the importance of justice, equity, diversity, and inclusion (JEDI) in today’s world.

She reveals how she scaled her business, the role of mindset in growth, and why hiring the right team is essential. This conversation is a must-listen for entrepreneurs looking to build a business that aligns with their values and creates lasting impact.

Key Takeaways:

A strong mindset is key to scaling a business.
Purpose-driven businesses create deeper impact and stronger connections.
Building the right team is essential for sustainable growth.

Links

Get in touch with Julie

http://maslaempathylab.com

IG:

The Simple Formula For Growth Without Burnout

Season 2 · Episode 205

Tuesday, February 11, 2025 • Duration 14:54

Scaling a business doesn’t have to mean adding more complexity—in fact, the key to sustainable growth is simplicity. In this episode of The Road to Seven, Shelagh Cummins breaks down how overcomplicating your business can slow you down and lead to overwhelm. She shares a powerful framework for simplifying your strategy by focusing on one offer, one marketing channel, one sales process, and one method of fulfillment.

If you’re feeling stretched thin, stuck in decision fatigue, or unsure how to scale without adding more to your plate, this episode is for you. Shelagh provides clear, actionable steps to streamline your business so you can grow with more ease, efficiency, and profitability.

Key Takeaways:

✅ Simplicity fuels growth—eliminating complexity helps you scale faster and with less overwhelm.

✅ Focusing on one offer, one marketing channel, and one sales process creates clarity and boosts results.

✅ Committing to a focused strategy for 90 days drives momentum and measurable success.

Links

To work with me and make your next power move, visit:
https://theroadtoseven.com

Stay Connected

The Road to Seven – Details, episodes & analysis

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The Road to Seven – Details, episodes & analysis

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