Hosted by Shelagh Cummins, The Road To Seven is the diary of business strategy for women entrepreneurs - we meet you where you’re at in your business and champion you along the road to your vision. Women entrepreneurs are rewriting the rules for business strategy, leadership, success, money and impacting the world. Every. Single. Day. To learn more, visit: TheRoadToSeven.com
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“Debt does not mean you are bad with money, that you don't know how to do business, that you are not worthy. It is not something to be ashamed of. It's not something to feel guilty about. It just is.”
- Shelagh Cummins
Today we’re talking about debt, and the first thing I want to share with you is that it doesn’t need to be a word that brings on feeling of shame or guilt - debt is a tool, and in this episode of The Road To Seven Podcast I’m going to show you how to master it.
I’m going to share with you a few examples of what bad debt is, and what can happen if you take on loans with high interest rates, and no opportunity for return on investment, or ROI. I’m also going to share examples from clients that I’ve worked with, who leveraged good debt in order to grow their businesses.
No matter what, we all take on some form of debt at some point in our business journey, what’s important to remember is that you take on debt strategically, and you find a way to release the shame and guilt around any debt that you currently have, or will have in the future.
In this episode of the Road to Seven podcast, you’ll discover:
The difference between good and bad debt
The type of debt you may take on in order to grow your business
Strategies to pay down debt and let go of the guilt attached to it
Highlights:
00:01 Intro
01:57 An invitation
04:49 Bad debt
09:18 The state of lending today
10:40 Leveraging good debt
13:09 Micro-lending
13:51 Let go of the story attached to your debt
Links:
To work with me and make your next power move, visit:
Like what you’re hearing? Click here to follow on Apple Podcasts for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it!
I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!
“Just because you have profit doesn't mean you have great cash flow, and the only way to know if you're in the clear with your cash flow is to be tracking it, seeing it, and following it.”
- Shelagh Cummins
Your cash flow is the lifeblood of your company. It ensures that your business can meet its day to day operations, and it also is a tool for you to expand and scale. However, what so many entrepreneurs believe to be true, is that your revenue is equal to your cash flow, and that does not work when unexpected expenses pop up, or you need to make a major investment in your business in order to scale.
Tune in, because I’ll be taking you through the three biggest misconceptions about cash flow that I see entrepreneurs struggling with all the time. Your revenue is not equal to your cash flow, a profitable business does not mean that you have strong cash flow, and that cash flow problems can only be solved with more sales.
We’ll also discuss your financial practices, and I’ll share my strategies for solid financial practices with you, so that you can confidently tackle any cash flow problems your business may face in the future.
Believe me when I say that on today’s episode of The Road To Seven Podcast you’re going to learn everything you need to know about cash flow, and how to make sure you have more than enough to keep your business running smoothly.
In this episode of the Road to Seven podcast, you’ll discover:
My Google Sheets spreadsheet to track your cash flow
How to plan for unexpected expenses in your business
How to establish and maintain good financial practices
Setting Personal Boundaries As A Coach with Liat Horovitz and Dr. Nothando Wohlgeschaffen
Episode 179
Tuesday, August 22, 2023 • Duration 41:51
“You can have all these issues, these challenges, these moments, this heaviness, but you can only deal with each one, one at a time.”
-Liat Horovitz
You’ve heard both of my guests on The Road To Seven Podcast before, and they’re back for an amazing roundtable discussion on setting boundaries as a coach - it’s Liat Horovitz and Dr. Nothando Wohlgeschaffen.
In this episode, we’re diving deeper into a conversation we had on a panel at Momfest in September of 2022 called Boundaries Are Sexy And Choices are Opportunities. And if you are a business owner of any kind, you will absolutely take away some gems from our conversation.
In this episode, you’ll discover:
How to set and uphold your boundaries as a coach
What it means to intentionally choose your priorities
How compartmentalising can help your coaching work
About Guests:
Nothando Wohlgeschaffen is a family doctor and general life coach for other women professionals. Her clients come to her for relationship, business, and career coaching. They leave with mastery level boundaries and 40 more hours a month just for themselves.
Liat Horovitz is a Results Coach and Podcast Host with a passion for helping people achieve their desired results and be the best version of themselves. Liat works closely with her clients to define their goals and dreams, and set practical and strategic plans to achieve the desired transformations.
Highlights:
00:01 Intro
02:05 Meet Liat Horovitz and Dr. Nothando Wohlgeschaffen (again!)
03:35 Boundaries
09:52 Persona online vs. persona in personal life
12:20 Personal and emotional boundaries as self-care
20:30 Intentionally choosing priorities
Investment Strategies For Indie Tech Startups With MASSIVE Impact
Episode 89
Tuesday, November 16, 2021 • Duration 38:18
“I thought not only is this a potential business — this could change lives.”
- Connie Stacey
Have you ever come up with a new product idea… but had no idea how to transform it into reality? You’ll want to listen to this episode!
Connie Stacey is the founder and president of Growing Greener Innovations (GGI), an award-winning clean energy solutions company that designs smart batteries and energy storage solutions. She started GGI with a vision: a silent generator that created zero fumes or carbon emissions.
Not only did Connie invent a new product — she invented something that may change the world.
Through her research, Connie realized that a green battery solution could go a long way toward solving the world’s energy poverty crisis. “This could give an opportunity for people in other parts of the world to achieve better equity,” she says. “When you look at access to energy, it is perfectly correlated with economic growth.... If you want to end poverty, you must end energy poverty.”
Listen now to hear Connie’s fascinating story of how she turned an idea into a world-changing reality.
In this episode of the Road to Seven podcast, you’ll discover:
How Connie took the leap from being on mat leave to becoming an inventor and founder
The obstacles Connie faced when seeking funding and how she overcame them
The unorthodox choice Connie made in terms of manufacturing — and how it paid off
About Connie Stacey: Connie Stacey is the founder and president of Growing Greener Innovations, Inc. She has over 20 years of experience in the IT/computer programming sectors.
Highlights:
01:04 Intro
02:53 Meet Connie Stacey
04:00 Spark of inspiration
08:24 From mat leave to founder
You Need To Take A Break
Episode 88
Tuesday, November 9, 2021 • Duration 18:49
“There’s a very fine line for me between work and not-work… I literally just went downhill and slipped into burnout.”
- Shelagh Cummins
You’ve heard of writer’s block. But have you ever experienced a block when trying to achieve a goal in your business?
If you’ve ever tried to work toward a goal in your business, big or small, but just couldn’t seem to make it happen.... then you’ll want to listen to this episode of The Road to Seven!
If you’re experiencing a block, you may find yourself unable to move forward in your business for days, weeks, or even months. You can think of it as losing your mojo.
Blocks can pop up during times of burnout or near-burnout, when you’ve been pushing yourself too hard or not taking enough time to relax and reflect. I experienced my own burnout shortly after the pandemic hit, when I doubled my services in order to hold onto my clients and provide them with much-needed support.
But even after slowing back down, closing some programs, and making space, I found that I was still unable to step back into the mindset I needed to have in order to make moves in my business.
In other words, I still hadn’t regained my mojo.
Listen now to find out how I healed my burnout, got over my block, and wound up creating my biggest offer ever!
In this episode of the Road to Seven podcast, you’ll discover:
How the pandemic’s economic effects on my family pushed me into a level of work that was not sustainable
Micro v. Macro Pricing
Episode 87
Tuesday, November 2, 2021 • Duration 14:40
“When it comes to your business, your cash flow is Queen.”
- Shelagh Cummins
I have a question for you: do you know how to price your goods and services so that you’re in a position to scale your company effectively?
If you said no, don’t worry. You aren’t alone! Many entrepreneurs struggle when it comes to figuring out how to best price their offers — especially during the start-up stage. But ensuring that you have adequate cash flow is absolutely crucial to being able to grow and scale your business!
A company that lacks cash flow is going to find themselves in big trouble, sooner rather than later!
If you’re seeking the recipe for entrepreneurial success, you’re going to need three major ingredients: time, energy, and money.
This episode of The Road to Seven is all about ensuring that you have plenty of that final ingredient!
Tune in to learn about variable v. fixed costs, contribution margins, sunk costs, and leverage points — what they are and what they mean for your business!
In this episode of the Road to Seven podcast, you’ll discover:
The differences between micro pricing and macro pricing — and what to keep in mind when determining your costs
Why package creation is so vital to moving along the path to growth
How your money mindset influences your approach to pricing
Highlights:
00:01 Intro
Plan To Scale with Abbey Ashley
Episode 86
Tuesday, October 26, 2021 • Duration 32:32
“I’m kind of a go-set-ready kind of person, like let’s just do this thing and see what happens!”
- Abbey Ashley
What would happen if you let go of your self-doubt and built your business fearlessly?
We can look to Abbey Ashley as a perfect example!
Abbey started her own virtual assistant hustle in 2015 with zero business training, and doubled the salary she’d been earning from her full-time corporate job within just 30 days ...while working only 20 hours per week!
She launched The Virtual Savvy, a business that helps aspiring VAs launch and grow their own at-home business from scratch. The Virtual Savvy now earns Abbey multiple-7-figures a year, allowing her to support her family while doing work that she loves!
Abbey is brilliant when it comes to outside-the-box networking. Listen now to learn her unique strategies for building a fulfilling and successful online business! She helps aspiring small business owners launch and grow their VA businesses and experience new freedom and flexibility.
In this episode of the Road to Seven podcast, you’ll discover:
The genius tactic Abbey used to spark an amazing business relationship with her favourite influencer
How to set pricing that takes into account all of your expenses, including payroll
How Abbey successfully made the shift to selling online courses
Highlights:
01:11 Meet Abbey Ashley
04:57 Abbey’s background
06:25 Innovative proposal story
09:47 Finding ideal clients
12:22 Working with a team
19:18 Lead generation
23:35 Challenges
25:35 What she wishes she knew
It’s Time To Think About Venture Capital Differently with Nathalie Molina Nino
Episode 85
Tuesday, October 19, 2021 • Duration 36:15
“At the root of all these issues, in my view… it’s really just a lack of capital.”
-Nathalie Molina Niño
Women start the majority of small businesses in the United States. But they don’t have the easiest time receiving funding from investors.
Nathalie Molina Niño is a building capital investor and former tech entrepreneur who wants to bridge that gap!
“There truly are a lot of other ways that you can go when it comes to financing your company. VC is one, and it’s a viable one, but it’s a niche and it’s inappropriate for most companies,” Nathalie says. “It’s a difficult way to finance a company because you’re ultimately giving away control of your company, and you’re giving away control to a group of people who have short-term goals.”
In this conversation, we discuss the gender bias in venture capital, the alternative funding sources available, and the Road to Seven Capital Access Program, which helps microbusinesses access the funds they need to grow!
In this episode of the Road to Seven podcast, you’ll discover:
Why you should consider looking beyond VC when seeking investors
How to be prepared when you’re ready to seek funding
How you can benefit from outside-the-box thinking like merging with your competition
About Nathalie Molina Niño: Nathalie Molina Niño is the Managing Director at Known Holdings, an investor, author, educator, and retired global tech entrepreneur. She co-founded the Builder Capitalist trade organization. She wrote Leapfrog: The New Revolution for Women Entrepreneurs. She serves as advisor and partner to a number of organizations.
Highlights:
00:01 Intro
04:12 Meet Nathalie Molina Niño
05:06 How she got started
Self-Made Millionaires with Colleen O’Connell Campbell
Episode 84
Tuesday, October 12, 2021 • Duration 36:21
“I truly believe that the engine of our economy is business owners.”
- Colleen O'Connell-Campbell
Colleen O'Connell-Campbell is used to being the only woman in the room, she understands the challenges that women entrepreneurs often face. She’s also on a mission to double the numbers of self-made millionaires in Canada, so you’ll definitely want to hear her advice for entrepreneurs on the road to seven and give her a follow!
Despite being a success in her field, Colleen still regularly experiences microaggressions. “Only about 15-16% of wealth advisors (in Canada at least) in a role like mine are women, so what does that say?” Colleen says.
This interview is full of valuable lessons on building confidence in male-dominated fields, creating an authentic presence online, and developing an effective exit strategy for your business.
In this episode of the Road to Seven podcast, you’ll discover:
How Colleen builds her confidence as the only woman at the table
The biggest mistakes business owners make when building a company they intend to eventually sell
The importance of speaking openly about mental health issues and engaging in self care
Colleen O'Connell-Campbell is the lead of O'Connell-Campbell Wealth Management at RBC-Dominion Securities. She specializes in building financial plans that optimize how entrepreneurs, self-made millionaires, and wealthy families spend, save, and share their wealth.
Highlights:
00:01 Intro
02:50 Meet Colleen O'Connell-Campbell
09:46 Microaggressions
12:47 Cadet story
14:04 Building confidence
15:23 Mental health
18:47 “Running reflections”
21:30 Being real online
Diversity, Inclusion and Equity with Dee Boswell-Buck
Episode 83
Tuesday, October 5, 2021 • Duration 22:15
“When somebody approaches [your] website, will they see themselves as a customer?”
- Dee Boswell-Buck
We’re doing something a little bit different today — this episode of The Road to Seven is co-hosted by Dee Boswell-Buck, digital marketing expert and host of the Strategize Your Business Online podcast! Dee helps her clients become more visible online and connect with their ideal clients strategically and confidently.
This episode is all about the benefits of creating diverse marketing within everything your business does — and shares the most effective strategies for connecting with your audience inclusively.
The visuals on your website are a big piece of the puzzle when it comes to diverse marketing. It’s important to be intentional when choosing your photos. “When somebody gets to your website and they need you, they see women who are in their twenties and thirties, and they’re very slim and they are all one race,” Dee explains. “I probably would have reached out to you a lot more quickly if I saw myself on your website.”
In this episode of the Road to Seven podcast, you’ll discover:
What you gain from creating a diverse marketing experience for your audience
Practical, actionable tips for creating diverse marketing
The right way to plan an inclusive business conference
Dee Boswell-Buck creates digital marketing strategies and implements plans that allow business owners to connect with their target audience in the online space.
Highlights:
00:01 Intro
01:20 Meet Dee Boswell-Buck
02:14 Why is diverse marketing important?
03:15 How do you market inclusively?
06:00 Testimonials & speakers
10:30 Board membership
13:45 Practical marketing tips
Highlights:
00:01 Intro
02:00 Understanding the cash flow for your company
03:52 Your revenue is not equal to your cash flow
05:46 A profitable business does not mean you have strong cash flow
07:02 Misconception: Cash flow problems can only be solved with more sales
Like what you’re hearing? Click here to follow on Apple Podcasts for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it!
I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!
I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review”.
Like what you’re hearing? Click here to subscribe in iTunes for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it!
I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review.” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!
Like what you’re hearing? Click here to subscribe in iTunes for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it!
I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review.” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!
Like what you’re hearing? Click here to subscribe in iTunes for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it!
I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review.” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!
Like what you’re hearing? Click here to subscribe in iTunes for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it!
I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review.” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!
Like what you’re hearing? Click here to subscribe in iTunes for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it!
I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!
Like what you’re hearing? Click here to subscribe in iTunes for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it!
I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!
Like what you’re hearing? Click here to subscribe in iTunes for more episodes to boost your Road to Seven today! I have more episodes with great tips and conversations with women that are revolutionizing the way we do business - don’t miss it!
I would be really grateful if you left a review on iTunes so that others can find and boost their business too! Just click here to review, select “Ratings and Reviews” and “Write a Review” I’d also love to hear what your favourite part of this episode is in the comments below. Thank you!
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