The Rest Is PR – Details, episodes & analysis

This week, Jacki and Lyle discuss just how effective a tool reality TV can be when it comes to celebrities and public figures getting their message out there. This comes as another group of celebrities enter the jungle for this year's edition of 'I'm A Celebrity...Get Me Out Of Here!', with the likes of Coleen Rooney, Tulisa Contostavlos of N-Dubz, Danny Jones of McFly, former boxer Barry McGuigan and influencer and podcaster GK Barry flying out to Australia for the show. Jacki and Lyle focus primarily on Coleen's involvement in the show, with speculation rife about what she will reveal regarding the 'Wagatha Christie' scandal involving Rebekah Vardy. Jacki mentions recent examples of high profile public figures who have entered the jungle to convey their message, including former UKIP and current Reform leader Nigel Farage, who in many ways surprised certain audience members with his performance on the show, and former Health Secretary (including during the Covid outbreak) Matt Hancock, who Lyle in particular is not a fan of, believing he performed dreadfully in the jungle. Lyle and Jacki discuss the relative risks of appearing on the likes of I'm A Celebrity, with Lyle stating that Farage's risk was relatively low as public opinion of him was so divisive, and that as a result, for a short time at least, his appearance generally had a positive impact on his profile. Jacki mentions the example of Fred Sirieix as a counter to this, given that he went into the jungle with a positive reputation on the whole, but his performance didn't translate very well to some viewers, with Lyle outlining that for people in his position the risk of appearing on shows like this when it comes to profile and reputation can be considered relatively high. There is time to discuss which reality TV show our hosts would one day like to appear on if they could, with Lyle stating he would love to take part in Strictly Come Dancing should his profile rise high enough!

Artwork & music by Lyle Fulton

Get in touch via [email protected]

More information at www.therestispr.com

Follow us on Twitter - @TheRestIsPR

Hosted on Acast. See acast.com/privacy for more information.

This week, there really is only one place to start. Jacki and Lyle are discussing the election (or, indeed, re-election) of Donald Trump, who earlier this month became the 47th President of the United States. Trump had, of course, also been elected the 45th President of the United States before losing the next election to Joe Biden, a man who he in essence defeated along the way to his latest election victory. But it was Kamala Harris, who assumed the Democratic candidacy after a desperate performance from Biden in a televised debate, that Trump ultimately defeated in the election on the 5th November this year. And it is Trump who will be inaugurated in January next year, becoming President for the second time, in a comeback many have described as similar to the likes of Tiger Woods, who won The Masters out of nowhere in 2019. Jacki and Lyle discuss the differences between the communications strategies of Trump and Harris. Harris is said to have conducted an almost perfect campaign, and was praised for doing so, but both Jacki and Lyle agree that it was missing something when it came to competing with the timing and single-issue messaging of Trump's at times chaotic strategy. Issues that appeared to be dominating the nation's discussion in the run-up to the election were the economy, abortion rights and immigration, but Harris and her team at times ran a multi-issue strategy that ultimately failed to resonate with voters. Trump, meanwhile, maintained a steadfast commitment to these single issues and, as Jacki points out, was also able to turn apparent criticism from all sides into campaign-worthy moments that captured the attention of the electorate. Lyle outlines from the outset that he is very much NOT a Trump supporter, with Jacki agreeing, but both also agree that his garbage truck stunt as a response to Biden's assertion that 'the only garbage I see floating out there is his supporters' was strategically very astute, before Jacki also outlines the imagery that circulated after the assassination attempt on Trump's life earlier this year. Lyle takes us through some political trends that this most recent US election appears to have followed, such as Tony Blair's 'New Labour' win in 1997, Boris Johnson's 'Get Brexit Done' in 2019, and Ed Davey's success as Lib Dem leader throughout the most recent UK election. The Tony Hinchcliffe Puerto Rico incident is also mentioned, and Jacki raves about the podcast 'The Coming Storm' which had some fantastic coverage in the build up to the election itself. There is, as ever, time for a sporting analogy from Lyle, with this one being a pertinent one - Harris may have conducted a fine campaign, but that won't be being talked about in 6 months time. What will be, however, is that Donald J. Trump will be the next President of the United States, with Lyle asserting that history remembers those who win far longer than those who lose.

You can listen to The Coming Storm here: https://www.bbc.co.uk/sounds/brand/m001324r

Artwork & music by Lyle Fulton

Get in touch via [email protected]

More information at www.therestispr.com

Follow us on Twitter - @TheRestIsPR

Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle betray the trust of last week's guest, Alis Wyn Davies Fulton, by discussing another of her favourite subjects - Taylor Swift! That's right, this week our hosts delve into the power of TayTay, who has been making the news this week for her endorsement of Kamala Harris in the ongoing Presidential race in the United States. Swift had previously made news when it came to the election for other reasons, notably when she refused to reveal who she would be voting for an instead insisted everyone should make the choice that is right for them. She also spoke out on the dangers of generative-AI after a fake photo of her seemingly endorsing former President and Republican candidate Donald Trump was used by his campaign on his website. Jacki analyses how Swift's authenticity and the sincerity with which she goes about her day to day life make her an incredibly powerful global megastar, capable of swaying whole swathes of the general public on particular issues. Lyle and Jacki both agree that there is little to go after Swift for, especially when you consider the toxicity she has been met with throughout her career, before Lyle and Jacki both discuss another story which has centred on Swift and her current partner, Kansas City Chiefs player Travis Kelce, where and apparent 'fake contract' outlining a set date for their split was circulated around the media. Lyle finishes the episode by, as ever, extending an invitation to everyone mentioned in the pod, so watch out for Miss Americana appearing on an episode near you. Who knows? We may even make her new album!

Artwork & music by Lyle Fulton

Get in touch via [email protected]

More information at www.therestispr.com

Follow us on Twitter - @TheRestIsPR

Hosted on Acast. See acast.com/privacy for more information.

This week, as the podcast celebrates 1000 streams across all platforms, Jacki and Lyle discuss a very important facet of the world of PR - the complex landscape of events! Whether it's presentations, speeches, forums or even just appearances at the many conferences held within certain industries, getting your clients to these events and prepping them accordingly is a huge part of being a PR professional. Jacki discusses one of the biggest events on the gaming calendar - Pocket Gamer Connects - which was held in London last week, and how the brilliant Patty Toledo, one of the event's organisers, helped make Jacki's life that little bit easier throughout the week. Lyle discusses the similarities between the PR world and the performance industry when it comes to the importance of an audience, before Jacki gives a shout out to the wonderful Milly Bell at InterTalent Rights Group. Finally, Lyle makes a cheeky attempt to get his foot in the door with that particular agency, and there's build up to some exciting guests coming up on the podcast very soon!

From Jacki, Lyle, and the whole The Rest Is PR team, thank you so much listeners for taking us to 1000 streams! We are s grateful for your continued support!

Artwork by Daff Kjellström

Music by Lyle Fulton

Get in touch via [email protected] or [email protected]

More information at www.dimoso.com and www.therestispr.com

Follow us on Twitter - @TheRestIsPR

Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of The Rest Is...PR, Jacki and Lyle are joined once again by the incredible Kelly Vero. In her second appearance on the pod, Kelly tells us all about how the truly wonderful metacrun.ch has developed over the last few months, before embarking on an in-depth debrief on all things 'World Economic Forum Annual Meeting 2023' which took place in Davos, Switzerland once again. In a wide-ranging discussion, Kelly tells Jacki and Lyle all about the tricks of the trade if you ever find yourself at the WEF, runs us through her winners and losers of the forum this year, and plots a potential podcast recording in Davos next year! There's also a glowing mention of Dimoso's Daff Kjellström for his fantastic speech at the forum this year, and Kelly also tells us all about the exciting things in store for her in 2023 including her digital wallet - Solo Wallet - and the digital fashion engine - Naked - both of which are coming soon!

To read Kelly's review of the World Economic Forum in Davos this year, head here: https://www.metacrun.ch/post/davos-2023-your-guide-to-oblivion

And for more brilliant reads like this one, the only place to go is: https://www.metacrun.ch/

Artwork by Daff Kjellström

Music by Lyle Fulton

Get in touch via [email protected] or [email protected]

More information at www.dimoso.com and www.therestispr.com

Follow us on Twitter - @TheRestIsPR

Hosted on Acast. See acast.com/privacy for more information.

In a bonus episode this week, Jacki and Lyle revisit a topic that has dominated public opinion all over the world in recent months - Prince Harry's new book, and the interviews he has conducted alongside this new release. In a frank, honest, and opinionated conversation, Jacki and Lyle discuss what Harry's aims are with this new book, whether anyone involved with either the Tom Bradby or Stephen Colbert interviews has had a particularly good PR fortnight, and why the Royal Family have remained silent in their response to both the book and the interviews. Jacki analyses the differences between this saga and previous Royal scandals, and Lyle asks what he and Jacki might call their own memoirs if they ever released them!

To watch Harry's ITV interview head here: https://www.itv.com/watch/harry-the-interview/10a3975

To watch clips of Stephen Colbert's interview with Harry, head here: https://www.youtube.com/watch?v=E6l0ObY2XVM

And 'Spare' by Prince Harry is available now!

Artwork by Daff Kjellström

Music by Lyle Fulton

Get in touch via [email protected] or [email protected]

More information at www.dimoso.com and www.therestispr.com

Hosted on Acast. See acast.com/privacy for more information.

This week on The Rest Is...PR, Jacki and Lyle are joined the by the absolutely brilliant Eric Kress. Eric is the Principal at Gossamer Consulting Group, and one of the contributors to the sensational Deconstructor of Fun podcast. In an incredible career, Eric has also been a strategic consultant at the likes of Sega, Google and Warner Bros. Games, a Product and Marketing Manager at EA, and has an Advisory Consultant at Amazon to name a few!

In an exciting and brilliantly raucous conversation, Eric talks to Jacki and Lyle about setting up his own consulting group, coming to the rescue on Deconstructor of Fun and his contributions to the likes of 'TWIG' (This Week In Games) and 'Kress's Corner', his top tips when it comes to podcasting, and ultimately the elephant in the room in the gaming industry right now - Microsoft's attempted acquisition of Activision! Eric also tells Jacki and Lyle about his healthy scepticism towards PR, how this contributed to his career to date, and the impact he believes PR is having on this incredible acquisition saga! Jacki talks about her own experiences of companies believing their own PR and ultimately getting into trouble, before Lyle cheekily extends an invitation to Microsoft Gaming CEO, Phil Spencer. CD Projekt, Call Of Duty, sponsorship agreements - nothing was off the table in this fantastic episode!

Head to https://www.deconstructoroffun.com/ to listen to Eric on the Deconstructor of Fun podcast!

For more info on Gossamer Consulting Group, head to http://gossamercg.com/.

Artwork by Daff Kjellström

Music by Lyle Fulton

Get in touch via [email protected] or [email protected]

More information at www.dimoso.com and www.therestispr.com

Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle are joined by the incredible Dina-Perla Portnaar - owner of Dina-Perla Business, which is home to the remarkable platform The Integrity Talks.

Dina-Perla is also a published author, with one of her books having been produced as a film previously. In a wide-ranging and insightful conversation, Dina-Perla talks to the team about her own career so far - how she started out in the banking world and on Dutch Radio, before becoming a freelance journalist in the fields of TV, radio, writing and translation. She discusses how the 2008/9 recession led her to working in the IT, tech and financial recruitment sector, before she jumped into the agency world working with both the champions of tomorrow and large enterprises. Along the way, Dina-Perla also tells Jacki and Lyle about how she came to create The Integrity Talks - a platform built on winning business with integrity and allowing professionals to share their thoughts on what integrity means - and her plans for the future, including an exciting talk at BPC Europe 2023.

Follow these links for more information on all the amazing work Dina-Perla is doing:

The Integrity Talks - https://www.theintegritytalks.com

Ted Talk - https://www.riskcompliance.biz/news/ted-talk-by-dina-perla-portnaar

Sézane's Lodges Lodges - http://bestbedandbreakfastamsterdam.com

BPC Europe 2023 - https://www.apmp.org/events/bpc-europe/2023-agenda

Essay: PR-managers become purpose managers - https://www.theintegritytalks.com/essay-pr-managers-become-purpose-managers-dina-perla-portnaar

Artwork by Dimoso

Music by Lyle Fulton

Get in touch via [email protected] or [email protected]

More information at www.dimoso.com and www.therestispr.com

Hosted on Acast. See acast.com/privacy for more information.

Happy New Year from The Rest Is...PR! This week, in the first episode of 2023, Jacki and Lyle discuss the topic of profile building and profile raising in the business world. Jacki discusses the work she has done with clients on raising their profile, giving the example of the wonderful Kelly Vero who has appeared on the podcast previously. Jacki also talks through how important profile building can be to businesses as a whole when it comes to attracting new employees, increasing brand awareness, and remaining competitive in their chosen market. Lyle and Jacki also discuss the steps they have taken to build their own profiles, how these have evolved over time, and how important it is to have a fundamental set of values and beliefs as you begin to build your own profile. Jacki gives a huge shout out to her team for their amazing work in building her profile over the last 12 months, and Lyle makes a pitch to Amazon tycoon Jeff Bezos about a potential podcast partnership!

Artwork by Daff Kjellström

Music by Lyle Fulton

Get in touch via [email protected] or [email protected]

More information at www.dimoso.com and www.therestispr.com

Hosted on Acast. See acast.com/privacy for more information.

Merry Christmas from everyone at The Rest Is PR! We hope you had a wonderful festive period, and Jacki and Lyle are back just before we leave 2022 behind and embark on an exciting 2023 with a episode discussing the broad topic of KPIs (key performance indicators) and key takeaways in the world of PR and beyond. Jacki tells the story of how agreeing to do a favour for a friend led to a chance encounter with Hollywood icon Goldie Hawn, who taught her the art of taking a selfie! The team also discuss how it is important to set achievable as well as ambitious KPIs when heading into any project, before Lyle outlines what his takeaways have been in his interactions with theatre professionals and colleagues during productions he has been involved in this year. Finally, Jacki and Lyle both emphasise how enjoyment and passion can be considered crucial KPIs in any industry you work in, before plotting their next moves in getting Goldie Hawn on the pod!

Artwork by Daff Kjellström

Music by Lyle Fulton

Get in touch via [email protected] or [email protected]

More information at www.dimoso.com and www.therestispr.com

Hosted on Acast. See acast.com/privacy for more information.