The Girls in Marketing Podcast – Details, episodes & analysis

We’re not crying, you are…

Welcome to the final episode of The Girls in Marketing Podcast Season 5! Today, Olivia sits down to revisit your favourite podcast episodes from this season.

It’s no secret that Season 5 has officially been the biggest season of The Girls in Marketing Podcast so far, hitting 150,000 listens!

It’s been an amazing season filled with marketing advice from the best minds in marketing and we have loved every single episode we have recorded.

In today’s episode, we are going to be diving back into your favourite moments from this Season. From creative discussions with Jo Bird to SEO strategies with Areej AbuAli, we really did cover a lot this season.

Make sure to check out our sponsors for this season: Find out more about Hostinger here⁠⁠⁠⁠⁠👩‍💻 ⁠Find out more about Kingsbridge Insurance here 🤝

As always, we are SO grateful for all your support on this season of the podcast. We know how much the podcast means to you all and we never take your support for granted.

Although the podcast is over, it doesn’t mean your learning and development with Girls in Marketing has to be too! You can check out the links below to see how you can get involved with us.

USEFUL LINKS:

Girls in Marketing Events Calendar: https://girlsinmarketing.com/events/

Register for DMIP2024: https://girlsinmarketing.com/digital-marketing-internship-programme/ Take our Digital Skills Audit: https://girlsinmarketing.com/digital-marketing-skills-gap-audit/

Become a Girls in Marketing Member: https://girlsinmarketing.com/for-marketers/membership/

Thank you for your support and enjoy the episode!

Girls in Marketing

Find out more about Hostinger here⁠⁠⁠⁠⁠👩‍💻 ⁠Find out more about Kingsbridge Insurance here 🤝

Welcome back to The Girls in Marketing Podcast! In this episode, we discuss the critical yet often overlooked aspect of a successful marketing career - your mental health.

Learning to prioritise and invest in your personal wellbeing as a marketer is tough, especially in a world where it is so difficult to switch off.

This episode delves into the team’s personal stories prioritising wellbeing alongside how to manage burnout and stress.

At Girls in Marketing, we think it is essential to have more difficult conversations like this one.

If you are currently struggling with your mental health, please seek support with the resources below:

MIND: https://www.mind.org.uk/ Campaign Against Living Miserably (CALM): https://www.thecalmzone.net/guides/mental-health SHOUT: https://giveusashout.org/ Samaritans: https://www.samaritans.org/how-we-can-help/contact-samaritan/

We’ll see you next week for the final episode of this season of The Girls in Marketing Podcast!

Find out more about Hostinger here👩‍💻

Today, we have an influencer marketing special for you on the podcast. We are joined by Lauren Stretch, Head of Influencer and Social Marketing at FaceTheory.

With a background spanning across a range of beauty and fashion roles, Lauren has leveraged her fascination with influencer marketing to build a career she loves.

Lauren has worked on some pretty cool influencer marketing campaigns, including ASAP Rocky, Sarah Ashcroft and Rachel Leary, so stay tuned until the end to hear all the influencer marketing tea.

Throughout her career, she has worked for brands like GUESS, Missguided, TooFaced, and now she’s working in influencer marketing at FaceTheory.

This episode discusses: 😳 What working in beauty marketing is REALLY like 🤑 How career currency can boost career progression 🌟 Lauren's favourite influencer marketing campaigns 🧑‍💻 Why the content marketing landscape is changing

If you want to see more guests like Lauren on the podcast, please go like and subscribe to our podcast as it really helps us out.

This is a great episode with Lauren, if you enjoy it make sure to share it with your marketing friends.

Olivia and Martha are joined by Claudia Cardinali who currently helps to build some of the UK’s biggest CEO’s and Founders into industry-leading influential figures on LinkedIn at Great Influence, to discuss all things personal branding. Claudia talks about how you can create your own personal brand through honing in on your passions and emphasises the importance of forgetting what people say to overcome the fear of showing up online. 

Olivia and Martha are joined by Hester Bates, Marketing Director of Influencer, to discuss the role of influencers in modern business and marketing strategies as well as the influencer marketing world. Interested in pursuing a career in influencer marketing or working with influencers in your day-job? Hester spills all the influencer marketing secrets and gives her top tips for success.

Episode 3 of the Girls in Marketing Podcast discussing Digital Marketing Trends for 2021 as well as talking about what we've been up to during the last few months. We're FINALLY back and bigger than ever before. Since the Girls in Marketing Podcast took a back seat throughout last year after launching, we wanted to come back with a BANG. The podcast is now co-hosted with Founder, Olivia, and one of the Girls in Marketing team, Martha, who will be joined every episode by a guest speaker with an industry/niche focus. We're so excited to finally be back again and hope you enjoy our relaunch episode. 

Episode 2 of the Girls in Marketing podcast details how Coronavirus (AKA COVID-19) has impacted many aspects of the digital world including marketing. From how to gain marketing experience during lockdown, to the way that tech giants are adapting to the new 'digital' way of life; Olivia, Suzie, and Emma chat about how COVID-19 has impacted them and those around them in the industry as well as talk about what's been going on in the marketing world including how certain businesses have adapted their digital marketing strategy to work during Coronavirus.

Episode 1 of the Girls in Marketing podcast details all about the Girls in Marketing community, why it was set up, and what the plans are for the future. Olivia, Emma, and Suzie also chat about what life is like as a marketer as well as introduce themselves and what their job role is within the marketing industry. What can businesses do to get involved in digital marketing? What impact has the Coronavirus had on businesses and their online presence? How can digital marketers use their time wisely and join the global marketing community that is, Girls in Marketing.

Check out our main sponsor, Hostinger, to create your dream website: http://hostinger.com/girlsinmarketing 👩‍💻

Check out Kingsbridge to find out more about insurance: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24 🤝

In the world of marketing, it's easy to get distracted by vanity metrics. Those flashy numbers may look good on paper but they can sometimes fail to translate into meaningful outcomes.

In this episode, the Girls in Marketing Team dive deep into the vanity metric trap and explore how brands can shift their focus towards uncovering true value in their digital marketing data.

Topics discussed in this episode included:

• The vanity metrics trap
• How to find meaningful metrics
• Vanity vs actionable metrics
• Valuable ways to measure marketing success

Hopefully, this is an insightful episode for you to see how vanity and actionable metrics can be used within your marketing.

See you next week for an episode about influencer marketing!

Girls in Marketing

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Gain exclusive access to the social media strategies, tactics, and lessons that have propelled Monzo's social media success as a disrupter bank.

In this episode of The Girls in Marketing Podcast, Olivia sits down with social media royalty, Richard Cook, Social Media Lead at Monzo Bank, as he delves into the captivating world of social media marketing.

In this episode, you'll discover the journey behind Monzo's remarkable success in social media marketing as Richard shares his invaluable insights and strategies, despite having an untraditional route into marketing.

This episode discusses:

• Building a multi-platform social media strategy
• Working with an FCA-regulated brand

• Adopting a creative approach to social media
• Having an untraditional route into marketing

A huge thank you to Richard for coming to Liverpool to record the podcast. We hope you enjoy this episode, if you did please leave a review and follow our page 🤩

Make sure you check out our podcast sponsor, Hostinger, for your new website host here: https://www.hostinger.com/girlsinmarketing 🧑‍💻

See you next week for another team episode!

Girls in Marketing Team