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Explore every episode of the podcast The Responsible Marketing Podcast

Dive into the complete episode list for The Responsible Marketing Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
S4, Bonus Episode (8): Kennedy, Email Marketing Geek / Email Marketing Heroes19 Dec 202500:54:53

I was absolutely blown away when today’s guest agreed to take time out of his crazy busy schedule to join me on the podcast. You might have caught him on one of his many speaking events during the year or seen some of his own podcast and social content, but for the next 50 minutes or so, he is my guest, and I couldn’t wait until next season to release this recording. So I am delighted to gift you this bonus episode of Season 4 of The Responsible Marketing Podcast with Kennedy, Email Marketing Geek and founder of Email Marketing Heroes, and author of his latest book, ‘Psych Stacked’, available on emailmarketingbook.com and Amazon.

Kennedy and I chat about

💊 Kennedy’s ‘anti sickness’ medicine for marketing,

🪄 the magic of psychology and email marketing,

📈 data ownership,

🧠 and our biases and how they can cause marketing hiccups.

💡 Kennedy also shares some incredible insights into buying trends and how to max your opportunities in a constantly shifting landscape,

🦄 and we bust some myths about some of the negative press AI is getting in terms of environmental impact and how to take responsibility, as well as some trap doors to look out for.

It was an absolute pleasure to have Kennedy on the podcast, and I really hope you enjoy our conversation.

Kennedy's book recommendation is 'Ready Fire Aim' by Michael Masterson (https://amzn.eu/d/5RlVVT7).

#sustainability #esg #strategicmarketing #strategicmarketingconsultant #consumerdemand #responsibility #responsiblebusiness #businessresponsibility #marketingcommunications

And you can find out more about Kennedy and the various programmes and resources he offers at Email Marketing Heroes and Automated Email Engine.

 Watch Kennedy's Podcast on YouTube.

And go buy his book at https://emailmarketingbook.com/ (for paperback, plus Digital and Audio exclusive) or Amazon (paperback only).

You can also find him on Facebook and Instagram .

Thanks for listening!

You can find me here:

Website

LinkedIn


"Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

S4, Episode 7 - Astley Fenwick, Astley Fenwick Consultancy16 Dec 202501:01:31

Today’s guest is Astley Fenwick, an energy management consultant based in the north east of England. Astley works with large organisations to discover their energy leaks, remedies and how to make their usage more efficient to help them save money, protect the business and positively impact the environment.

Astley and I talk about

👷🏼‍♂️ his career from electrical engineer to energy management consultant, and how the engineer in him will never die

💡 some new projects Astley has up his sleeve that could make some real impact for hospitality and healthcare

🤯 busting the confusion between the terms carbon neutral and net zero

😲 and some revelations in terms of where the UK is in terms of the race to carbon neutrality

You can contact Astley for energy management consultation or just a general chinwag about all of this subject matter via his website or on LinkedIn.

Astley's book recommendations are:

- The Bible https://amzn.to/3MpC1v5

- Philip Pullman's The Subtle Knife https://amzn.to/4puVQQg

- Dan Brown's The Last Symbol https://amzn.to/44bmchM

#sustainability #esg #strategicmarketing #strategicmarketingconsultant #consumerdemand #responsibility #responsiblebusiness #businessresponsibility #marketingcommunications

Thanks for listening!

You can find me here:

Website

LinkedIn


"Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

S3, Episode 5 - Miles Watkins, Founder of Stuff4Life and Xeroc19 Aug 202500:57:35

Today, I am joined by Miles Watkins, one of the founders of Stuff4Life and Xeroc, both incredible propositions addressing the circular economy in two of arguably the toughest industries out there.

I totally geeked out about tech, legislation and the human psychological influence on behaviours and attitudes to responsibility and the circular economy in this episode, plus while it’s vital to have welfare and environment at the core of a business, profit is equally as important.

Miles and I discuss

𝌉 the barriers of going against ‘the flow’,

🥪 the value chain change sandwich,

🙋🏼‍♀️ extended producer responsibility policy,

🤔 and where should we, as consumers, start in looking at whether our own efforts are carried on through.


The books Miles recommends in this episode are:

Michael Porter – Business Strategy https://amzn.to/3Id1d6p

Charles Handy – Understanding Organisations https://amzn.to/46yS1RR

Oliver Rackham – History of the Countryside https://amzn.to/4nMgBFW

Miles' business partner John Twitchen's TedX Talk can be found here https://youtu.be/b4B1nKRvdjY?si=75NGIw672OvcJJPf

And you can find out more through these links about the Carbon Literacy Programme - https://carbonliteracy.com/ - and Peak Governance - https://peakgovernance.co.uk/accredited-carbon-literacy-training

To contact Miles directly, find him on LinkedIn or via the Stuff4Life and Xeroc websites.

#sustainability #esg #strategicmarketing #strategicmarketingconsultant #consumerdemand #responsibility #responsiblebusiness #businessresponsibility #marketingcommunications

Thanks for listening!

You can find me here:

Website

LinkedIn


"Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

S3, Episode 4 - Annie Soulsby, The Sustainable Life Coach15 Jul 202501:04:22

Today, I am joined by Annie Soulsby, founder of The Sustainable Life Coach.

Annie had no choice, she was born into sustainability by default and ever since has studied, worked in corporate or founded organisations with sustainability as an underlying thread.

She prides herself on being an educator, a facilitator and an explainer for how to and what we can gain from embracing sustainability both in a work and personal environment.

Annie and I talk about

🤑 the relationship between materialism, dopamine and consumer addiction.

🤝 a simple way to offset premium pricing for more sustainable products and services.

📣 could we switch the advertising industry on its head?

🤔 and ‘sunk cost fallacy’.

The book Annie mentioned is 'Saving the Planet without the Bullsh*t' by Assaad Razzouk & can be found here on Amazon.

You can find Annie at The Sustainable Life Coach, on LinkedIn or check out Genee, Net Zero Nation and People, Planet, Pint (Annie hosts the Newcastle events) created by Small99.

#sustainability #esg #strategicmarketing #strategicmarketingconsultant #consumerdemand #responsibility #responsiblebusiness #businessresponsibility #marketingcommunications

Thanks for listening!

You can find me here:

Website

LinkedIn


"Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

S3, Episode 3 - Barrie McDermid, The Punctuation Show & About Small Business Podcast01 Jul 202501:08:01

This time I am joined by Barrie McDermid, star of The Punctuation Show and fabulous host of the About Small Business Podcast.

Barrie’s background in the education sector resulted in him launching The Punctuation Show to support children, their parents and schools in learning and enjoying the English language, not necessarily an easy feat!

Passionate about people’s backgrounds and how they have found their purpose, Barrie uses podcasting as a way to showcase small businesses and their owners to boost confidence and awareness and how talents that might not be obvious in a school setting, can create real impact throughout the wider world.

If you’re watching on YouTube, you might also spot an additional guest this week who is making their debut appearance. He’s very shy and doesn’t say much, but needless to say couldn’t avoid being included. Who said working with animals was difficult!

Anyway, on to the podcast, Barrie and I discuss

📚 culture of the current education system, & ideas around reframing

❤️ the importance of finding your passion and the difference it can make to school, community and work life.

👥 being relatable and ‘human’ to make a difference and create social impact

🤑 and we contemplate if life is similar to a game of Monopoly

You can connect with Barrie on LinkedIn or through The Punctuation Show. And treat your ears with his About Small Business Podcast on the usual audio platforms and YouTube, or find it on Facebook.

Thanks for listening!

You can find me here:

Website

LinkedIn


"Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

S3, Episode 2 - Laura Norman, Founder of Chroma Marketing17 Jun 202500:45:00

This time, I am joined by Laura Norman, owner and founder of Chroma Marketing.

Chroma Marketing specialise in creating and delivering sustainable marketing strategies, bringing clarity, direction, confidence and infectious fun to her clients’ marketing activity.

Highly passionate, Laura holds some high values and is dedicated to learning and educating both our industry and her client base in how sustainability has to be in the mix for organisational longevity.

Laura and I talk about

🪄 the meaning behind crafting sustainable marketing strategy

🤗 why marketing should be a fun factor and not just a have to do

🏆 how authenticity can turn the fear of trust around

👥 the inherent human need to belong and have we lost this?

🔃 the mindset change needed to communicate about sustainable business practices and become a market leader

💡 Laura’s top 3 challenges that she sees in industry right now & her advice as to how to overcome them.

You can connect with Laura on LinkedIn or visit her website for more information.

Also check out the Yorkshire Sustainability Festival, hosted by The Sustainability Community, that has events, webinars and general info about sustainability in Yorkshire and beyond.

Thanks for listening!

You can find me here:

Website

LinkedIn


"Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

S3, Episode 1 - Helen Neal, Founder of HN Communications03 Jun 202500:55:47

Today I am joined by Helen Neal, Founder of multi-award-winning sustainability communications consultancy, HN Communications.

HN Communications works globally with corporates and NGO’s crafting comms to authentically and honestly talk about sustainable business practice and progress.

Sometimes, a particularly difficult arena to navigate with the fear of green washing, blue rinsing and social washing, communicating about progress and achievements is important not just for brand reputation and presence, but also to educate internal communities, the supply chain, industry leaders and consumers.

Helen and I talk about:

📑 how HN Communications came about & what Helen and the team look to deliver for their clients,

𝌉 what the biggest challenge is right now for larger businesses,

🤝 how corporate and NGO’s are being brought together for exponential positive impact,

☺️ 'Kind Capitalism' and perhaps why it’s not quite the contradiction that it sounds like,

🌍 and what it was like to speak at COP16 in Riyadh in 2024.

Let’s dive straight in.

Thanks for listening!

You can find me here:

Website

LinkedIn


"Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

S2, Episode 7 - Jo Long, Founder of Jo Long Consulting and The Responsible Marketing Podcast29 Apr 202500:34:44

Today it’s me in the hot seat!

I feel so proud of how this podcast has been received and wanted to thank you, my lovely listeners and YouTube watchers, for all your support, so I thought I’d complete Season 2 with a bit of a round up of why I started the podcast in the first place, what I hope it will give back, and some super easy tips to start your own organisation’s journey into becoming more responsible and how it can be used for truly impactful marketing.

Highlights (in my humble opinion) are:

⚓️ the story behind the podcast - I nearly ran off to join a ship...

💨 why being more responsible or embracing sustainability isn't just about carbon emissions,

🌟 accreditation - what's out there and why bother,

🤑 is talking financial gain contradictory in the sustainable practice space?

🧐 calling out investors and funders and asking if they know what they're looking for when they ask for sustainable business practices,

💡 and my top tips for any business getting started or wanting to progress on the sustainability road to responsibility.

Let’s get going then… 

Thanks for listening!

You can find me here:

Website

LinkedIn


"Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

S2, Episode 6 - Richard Linsley, Priors Mills C of E Primary School, Billingham15 Apr 202500:37:39

This time I am joined by Richard Linsley, Head Teacher at Priors Mill C of E Primary School, based in Billingham in the north east of England.

Richard has been in education for over 25 years, moving from teaching to leadership roles, and just before this recording, I was lucky enough to take part in careers week at the school, talking with Year 4 pupils about their aspirations for their future as well as the pro’s and con’s of being employed versus self-employment and what to consider when setting up your own business.

The interest and enthusiasm of the children was a huge reflection on the school itself and what the staff, teachers, and Trust look to strive for every day.

Richard and I talk about

🏰 the fairytale story of how he embarked on his career in education,

🧑‍🧒‍🧒 how relationships, social values and community are vital in delivering and evolving to meet the needs of the children and their families,

💪🏼 ‘courageous advocacy’ and the ‘school of sanctuary’ pledge.

📚 pressures within the education sector and how the support, collaboration and alignment of all stakeholders is a huge advantage,

♻️ and how sustainable practices are becoming more day to day as a result of the children’s influence, as well as the business management side of school sites.

You can find information about Priors Mill C of E Primary School on their website or Facebook page.

Thanks for listening!

You can find me here:

Website

LinkedIn


"Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

S2, Episode 5 - Tony Underwood, Believe Solutions Ltd.01 Apr 202501:05:03

My guest on this episode is Tony Underwood, Co-founder of Believe Solutions Ltd. an organisation championing positive outcomes for all stakeholders through social action and impact.

You might know Tony from his previous careers as an England Rugby Union player turned pilot, but now is bridging the gap between communities and the private sector through a new enterprise, Believe Solutions alongside business partner Liz Byrne, reinforcing the importance and benefits of fierce care.

I can’t deny the reason this came about is because I stayed at an expo to hear Tony speak specifically because I was a total fan from when he played rugby, and I am so glad I did. Believe Solutions is a fantastic organisation that is already bringing true and measurable positive impact and disrupting how we, as businesses, look at Corporate Social Responsibility, Social Values and Social Impact going forward.

We discuss:

🫂 How Tony’s career and upbringing created an innate quality for caring 

🧱 Why it’s important for organisations to foster a culture of care for their employees and communities,

📖 The impact of true information transfer between the sectors and how the bad stories are equally as important as the good,

💡 And of course Tony’s new venture, Believe Solutions.


 You can find more about Believe Solutions on the website, or find Tony on LinkedIn.

Thanks for listening!

You can find me here:

Website

LinkedIn


"Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

S2, Episode 4 - Mollie Nathan, redpill Marketing Agency18 Mar 202500:42:24

 Midway through Season 2, my guest for this episode is Mollie Nathan, Creative Lead & Art Direction for Creative Projects at redpill marketing agency.

redpill is a market leading and groundbreaking influencer marketing agency, setting the industry alight with a more conscious and impactful project creation and delivery.

Influencer marketing hasn't always had the best reputation but redpill's outlook and values are definitely turning that on its head.

We chat about:

🤝 how culture has become paramount in creating an environment that produces the best output for employees and clients alike,

✅ how being transparent and authentic in sharing culture, values, back stories and personality is what consumers want,

👍🏼 how redpill are changing the perceived negative face of the influencer marketing industry,

🏅 redpill's journey to B Corp status and why they decided to do it,

🎥 if short form video content is dead & why longer form is a growing requirement

🔮 and Mollie's top predictions for SME's and markets for 2025. 

Thanks for listening!

You can find me here:

Website

LinkedIn


"Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

S2, Episode 3 - Simon Raybould, Presentation Genius04 Mar 202501:03:16

And here we are already at episode 4 of Season 2!

In this episode, I talk with Simon Raybould, known as the Presentation Genius and total guru for effective communication.

We had such a lot of fun recording this episode, not least of all due to a little furry friend of the canine type who kept us on our toes. See if you can spot any references to her 🤣

We chat about:

🔬how Simon’s career in human science research led him into heightening communication,

📖 storytelling and how to use it more effectively to make a real difference,

🧠 insights into the human brain that can make communication more difficult as can the social impact of our own past experiences in business

🪄 plus tips and tricks on the science of presenting, and how it can positively impact human sustainability, productivity and the working culture.

Please note, there is a reference to grief and suicide in this episode.

Thanks for listening!

You can find me here:

Website

LinkedIn


"Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

S4, Episode 6 - Suzanne Thomas, Mud and More02 Dec 202500:49:33

My guest in today’s episode is Suzanne Thomas from Mud and More, based in the north east of England, who took a break between classes to tell us more about how she started, why Mud and More, and what’s next for her and founding partner, Vicky Hindle.  

Suzanne and I discuss

🌳 Suzanne’s family legacy with nature

👩🏼‍🎨 how confidence is key to opening up creativity, as is failing.

🏺 would potters be our saviours in a zombie apocalypse

🪄 and the magical effects of working with clay

And as a bonus for anyone watching on YouTube, you can take a little tour around the Mud and More studio - find this episode on YouTube to watch for yourself. 

You can find more about Mud and More, Suzanne and Vicky on their website, Facebook or Instagram.

And Suzanne's book recommendation is one of my favourite stories, Jonathon Livingstone Seagull – https://amzn.eu/d/h7x2JiB.

Let’s dive straight in.

#sustainability #esg #strategicmarketing #strategicmarketingconsultant #consumerdemand #responsibility #responsiblebusiness #businessresponsibility #marketingcommunications

Thanks for listening!

You can find me here:

Website

LinkedIn


"Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

S2, Episode 2: Andy Read, Resilient Business Systems18 Feb 202500:59:57

In this episode, I chat with the always joyful Andy Read from Resilient Business Systems, a tech based solution provider based in the north east of England and servicing organisations across the UK.

Andy has been in his industry literally man and boy & it was fascinating to discover how he made the steps from starting out to where he is now, and what an incredible brain he has for learning tech.

Andy & I talk about:

🕵🏼‍♂️ how Resilient Business Systems looks to alleviate the pain out of continuous tech developments for their customers,

😌 how change and embracing tech can deliver an easier life and make everyday activities more accessible,

👍🏼👎🏼🙈 the good, the bad, and the ugly of tech and its speed of development,

♻️ and the fabulous work Andy and the team are doing to extend the lifecycle of tech and deliver on the important values within the business.

Whether it's hardware, software, business support or cyber security, Resilient Business Systems could be your perfect trusted partner. Find Andy and the team via their website, https://www.resilientsystems.co.uk/, on LinkedIn, Facebook and Instagram, and you can catch the 'Tech A Break' podcast on Apple, Spotify and the Hubspoke Media YouTube channel.

Thanks for listening!

You can find me here:

Website

LinkedIn


"Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

S2, Episode 1 - Chris & Issy from Howell Media04 Feb 202501:01:21

In the first episode of Season 2, I am joined by Chris and Issy, the dad & daughter super team from Howell Media, based in the northeast of England.

Howell Media are multi-award winning experts in film, content creation, animation and live event streamers, offering end-to-end solutions in creativity, project management, and delivering tangible results, as well as training courses in media.

Their energy is infectious and reflected throughout the team, which makes them an absolute joy to work with, as well as the one-liner cliches and life statements often peppered in with the conversation. See how many you can spot (no prizes, just for fun).

We talk about:

↻ how the business has changed since it began,

🫂 how working with multi-generational family members can bring a whole new dynamic, insights and skills to a business,

🎬 the challenges of the film industry and where a professional outfit works in an uprising of amateur filmmakers,

💎 the values within the business and how these are vital to Howell Media’s success,

💡 as well as some hot tips about how to make sure your content creation is really hitting the mark

You can contact Chris or Issy through the website, https://www.howellmedia.co.uk/, or find them on LinkedIn, YouTube and Instagram.

Thanks for listening!

You can find me here:

Website

LinkedIn


"Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

S1, Episode 7: Rachel Tweddle, TCR The Hub Barnard Castle24 Dec 202400:40:46

In this final episode of Season 1, I talk with Rachel Tweddle, CEO of TCR The Hub, a charity based in Barnard Castle whose vision is to develop the local community positively and creatively.

Rachel, head of the organisation, has the unwavering support of a phenomenal team of both paid and voluntary workers, bringing new ideas, support, and a trustworthy, honest, non-judgmental, and fully inclusive culture approach to Teesdale and the surrounding area.

Known for their funded community work, TCR The Hub has had to adapt to the changing funding landscape and bring new initiatives to ensure their longevity, continued delivery for the community and a holistic and diverse offering working in collaboration with a number of other local organisations across the northeast of England.

Rachel and I discuss:

💷 the challenges of the charity sector regarding financial stability and how politics can affect what can be delivered to communities.

🤝 how networks and collaboration are vital for enterprise.

‼️ how commercial revenue streams have become so important for the charity sector and the priorities of marketing to support these commercial revenue streams.

📡 and how communication, values and culture are absolutely key to success.

You can help support this fabulous community-led charity by booking events, facilities and meetings at the venue and know that you and your organisations are 'giving back' to this vibrant local community (and contribute to your own Social Impact and Responsibility 😀).

Shout out to Jonny (master of outdoor activities and all-around good egg!) and his cameo role in the YouTube recording 👏🏻, as well as local community collaborators The Witham, Nobia & Sons and House of Tutor).

You can find out more about TCR The Hub on their website, Facebook and Instagram.

Thanks for listening!

You can find me here:

Website

LinkedIn


"Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

S1, Episode 6: Paul Lancaster, UK Start Up Week and PlatformNE10 Dec 202401:02:20

In this episode I talk with Paul Lancaster, Business Startup and Growth Consultant, founder and event producer of UK Start Up Week and PlatformNE, offering practical, actionable advice and exposure for business growth and development.

Paul is an incredible business owner and connector of businesses, as well as an avid champion of the northeast of England.

Paul offers free weekly events through PlatformNE in Sunderland and Newcastle, as well as the now infamous UK Start Up Week, 5 days jam-packed with advice, speakers, and connections for startups and growth organisations.

Paul and I discuss:

📈 how adding and sharing value is paramount in creating sustainability and longevity in a business.

💡 the current challenges of social media and some golden nuggets on how to make your marketing deliver.

♻️ what sustainability means at different levels within the current business landscape and whether it's obvious what we should be doing.

⚔️ and whether Paul is a real Lord...
 
You can find out more about Paul on LinkedIn, Instagram, and X (formerly Twitter), and find information about PlatformNE and UK Start Up Week on these socials:

PlatformNE - Facebook, X (formerly Twitter), LinkedIn.
UK Start Up Week - Website, Facebook, Eventbrite, X (formerly Twitter), Instagram and LinkedIn.

And huge thanks to Flok, in Middlesborough, for allowing the use of the fabulous podcast studio for this episode.

Thanks for listening!

You can find me here:

Website

LinkedIn


"Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

S1, Episode 5: Niall McKay-Mount, Screaming Chimp Chilli Sauce Ltd.26 Nov 202400:50:55

My guest on this episode is Niall, the compelling founder of Screaming Chimp Chilli Sauce Ltd., based in County Durham.

Since 2015, Niall has been producing and diversifying his award-winning range of chilli sauces, mayonnaise, chutney, and oils, made with natural ingredients and responsibly sourced materials, to an ever growing and demanding customer base, in the north-east of England, across the UK and overseas.

Niall and I discuss:
 
🌶️ how the business started and how it has changed over the almost ten years of business,
 
 📈 the challenges of growth in business and dealing with large distributors and legislation like Natasha's Law,

☯️ Niall's 'love-hate' relationship with marketing,

♻️ and what the term 'sustainability' means to Niall and his business.
 
You can find out more about Screaming Chimp Chilli Sauce Ltd., on their website www.screamingchimp.com, by emailing niall@screamingchimp.com, or find them on Facebook, Instagram and LinkedIn

Thanks for listening!

You can find me here:

Website

LinkedIn


"Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

S1, Episode 4: John Atkinson, Retired Business Advisor12 Nov 202400:46:00

My guest on this episode is John Atkinson, infamous in the northeast of England for his career as a business advisor for County Durham and beyond. Now retired, John still has his finger on the pulse of what is happening in the northeast in terms of funding and business support for organisations of all sizes and statuses.

John and I discuss:
 
↻ how recent events that affected businesses across the globe aren't too dissimilar from years gone by.
 
 🧱 foundations to ensure longevity and success for organisations.

🔮 the outlook for the future of the enterprise landscape in the northeast of England.
 
You can contact me at jo@jolongconsulting.com or find me on LinkedIn.
 
You can hear John's Business Bulletin on Bishop FM Radio (0830 & 1730) and Aycliffe Radio (1030) 5 days a week, relaying information and positivity via local and regional business news.

Thanks for listening!

You can find me here:

Website

LinkedIn


"Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

S1, Episode 3: Owen Weightman from 3D Virtual Spaces29 Oct 202400:31:47

My guest this time is Owen from 3D Virtual Spaces, which provides 3D and 360-degree representations of commercial, public, and historical places.

Based in the northeast of England, Owen is currently working on a UK government-funded project with several North East culture and heritage sites.

Owen and I chat about
 
💡 how recreating places in this forward-thinking way can provide accessibility.
 
🪄  how even the smallest of businesses can 'make a difference' in how they run their businesses and engage with communities.

🏆 the wins and challenges of being a small business owner.

You can catch a demo of the work that Owen creates on the YouTube channel for the podcast - https://youtu.be/rYGRM9dE7Jo

You can contact me at jo@jolongconsulting.com or find me on LinkedIn.

You can find more about 3D Virtual Spaces on LinkedIn linkedin.com/in/owen-weightman-362773176

Thanks for listening!

You can find me here:

Website

LinkedIn


"Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

S1, Episode 2: Allison Raper from Teesdale Cheesemakers15 Oct 202400:35:31

My guest on this episode is Allison, one half of the husband-and-wife partnership that is Teesdale Cheesemakers, an award winning artisan cheesemaker in the heart of Teesdale, County Durham.

Teesdale Cheesemakers are based at Pond Farm, and offer an event space, home produce as well as 2 beautiful glamping pods and a shepherd's hut for a truly 'off the grid' experience.

Allison and I discuss
 
🧀 how the business has changed over the last few years, and what challenges and rewards that has brought with it.
 
 ♻️ the complexities of looking to drive sustainability and responsibility in an industry that perhaps doesn't have the best reputation for that.

🔮 plans for the future and how marketing and communication play their part.
 
 You can contact me at jo@jolongconsulting.com or find me on LinkedIn.
 
 You can find more about Teesdale Cheesemakers on their website www.teesdalecheesemakers.co.uk, emailing allison@teesdalecheesemakers.co.uk, or find them on Facebook and Instagram.

Thanks for listening!

You can find me here:

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"Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

S1, Episode 1: Stephen Clark from Johnson Clark26 Sep 202400:38:00

In this episode, I talk to Stephen Clark, one of the partners of Johnson Clark, residential and commercial surveyors for the northeast of England and North Yorkshire.
 
 Stephen & I discuss
 
 ♻️ how important sustainability and becoming more responsible as a business are prime values to the business and although they have made huge inroads to date, where they see more opportunities may lie.
 
 📈 how important marketing is to their business, some inventive tactics, and if they could be doing more.
 
 You can contact me at jo@jolongconsulting.com or find me on LinkedIn.
 
 You can see more about Johnson & Clark on their website www.johnsonclark.co.uk.

Thanks for listening!

You can find me here:

Website

LinkedIn


"Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

S4, Episode 5 - Carly Payne, Moments Cafe, Barnard Castle18 Nov 202500:33:30

Today’s guest is cafe owner and super talented cake maker, Carly Payne, who runs Moments Café in Barnard Castle.

From a background that has pretty much always incorporated some sort of baking or cooking, Carly’s reputation reaches far and wide in the north east for her fantastic food and her brilliantly inclusive menu.

Carly and I discuss

🫂 the frustrations of an industry that doesn’t always take responsibility and care for its clientele

👭 Moments’ own social impact in the local area

🌳 the amazing geotagged forest project they are involved with

🌍 and how the world should just be a fairer place, in all aspects.

And just in case you were wondering, no cake was harmed during this recording, much to my disappointment, haha!

Let’s dive straight in.

Carly's book recommendation is the Green and Blacks Cookbook – https://amzn.eu/d/0tJf1h8.

Find Moments near the Butter Market roundabout in Barnard Castle, at https://momentscafe.co.uk/, on Facebook (https://www.facebook.com/Momentscafebc/?locale=en_GB) or on Instagram (https://www.instagram.com/moments_cafe/?hl=en).

And you can find out more about Sustainably Run Restaurants at https://forest.gifttrees.com/forest, and Moments' own forest at https://forest.gifttrees.com/moments-cafe

#sustainability #esg #strategicmarketing #strategicmarketingconsultant #consumerdemand #responsibility #responsiblebusiness #businessresponsibility #marketingcommunications

Thanks for listening!

You can find me here:

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LinkedIn


"Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

S4, Episode 4 - Louise Cooper, UGlow Ltd. 04 Nov 202501:02:56

My guest in this episode is the phenomenal Louise Cooper, engineer, beautician and now founder of the revolutionary tanning product UGlow. I had the best time recording this episode because Louise is so full of inspiration, enthusiasm and drive, you just can’t help getting caught up with it.

Louise and I discuss

💥 how a teenage bedroom disaster kicked off some reverse engineering

👩🏼‍💼 the revelation that when it comes down to it nobody loves your business like you do

💚 that sustainability isn’t just good for productivity but also to drive continuity in business and the feel good impact knowing you’re doing something good for your consumers, customer partners and the environment

🏆 plus Louise’s top tips for driving a more responsible business in the current commercial landscape.

Also a quick thanks to Simba for being an excellent guard dog!

Louise's book recommendations are:

Good Girl Deprogramming – Michelle Minnikin https://amzn.to/3LqZxXT

Turn The Ship Around – L. David Marquet https://amzn.to/4oAKhWS

And you can contact Louise via the UGlow website or on LinkedIn.

#sustainability #esg #strategicmarketing #strategicmarketingconsultant #consumerdemand #responsibility #responsiblebusiness #businessresponsibility #marketingcommunications

Thanks for listening!

You can find me here:

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LinkedIn


"Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

S4, Episode 3 - Kelly Smith, Spelk Studio21 Oct 202500:51:39

Today’s guest is Kelly Smith, founder of award-winning Spelk Studio, based in the north east of England. Spelk Studio specialise in bespoke and small batch furniture and kitchen design, championing sustainability and responsible sourcing.

Kelly and I discuss:

🧑🏼‍🎓 some of the misinformation within the furniture industry and why education is key

🥉 Spelk Studio's progress in attaining the Investors Environment Bronze accreditation

🔢 the challenge of ‘fast furniture’ with some terrifying stats

🔗 and the challenges of aiming for true transparent sustainability and the limitations of the supply chain.

Kelly's book recommendation is 'Everything is Tuberculosis' by John Green https://amzn.to/46QcjGC (& you can follow John on Instagram https://www.instagram.com/johngreenwritesbooks/?hl=en).

Find and connect with Kelly via the website, on LinkedIn or on Instagram.

#sustainability #esg #strategicmarketing #strategicmarketingconsultant #consumerdemand #responsibility #responsiblebusiness #businessresponsibility #marketingcommunications

Sustainability,esg,strategicmarketing,strategicmarketingconsultant,consumerdemand,responsibility,responsiblebusiness,businessresponsibility,marketingcommunications

Thanks for listening!

You can find me here:

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"Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

S4, Episode 2 - Julia Dietmar, Open Wardrobe07 Oct 202500:43:47

My guest today is Julia Dietmar from Open Wardrobe, based in California, a web based app and platform driving mindful dressing and responsibility within the garment industry.

Julia and I talk about
📊 stats and facts about the garment industry and us consumers
🛍️ AI versus high street shopping and who wins in the least harmful impact stakes
🚀 Julia’s plans to drive change in the industry from the bottom up
🚧 the challenges of growing a tech business at speed, with authenticity and the stigma that AI can bring with it.

And Julia has been super generous offering listeners and watchers of the podcast to 20% off Style Blueprint, just use the code TRMP.

Julia's book recommendation is 'Presuasion' by Robert Cialdini, and you can purchase it here https://amzn.to/3W0MjTT

And you can find Julia via the website, email hi@openwardrobe.co, or on LinkedIn.

#sustainability #esg #strategicmarketing #strategicmarketingconsultant #consumerdemand #responsibility #responsiblebusiness #businessresponsibility #marketingcommunications

Thanks for listening!

You can find me here:

Website

LinkedIn


"Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

S4, Episode 1 - Josh Troche, Pedal Stomper Productions23 Sep 202500:55:21

I am super excited about today’s guest, not just because he is a brilliant podcaster producer and has two of his own, but because he is my first international guest.

 Josh Troche is based near Cleveland in the US and offers all aspects of videography, podcasting and creative marketing.

(Quick aside – apologies for the slightly glitchy sounds towards the beginning. Tech isn’t always perfect, but it does prove we’re live and we're real!)

Josh and I discuss:

📖 storytelling with intention and why it’s important

❤️‍🔥 podcasting’s power and intimacy

🤖 the up and downsides of AI and how to be responsible with its use

🚀 and Josh gives us his tips on how to max the impact of podcasting

Book recommendations:

Reluctantly Resilient – Chrissie Myers https://amzn.to/4njbJs3

Ghost Rider – Neil Peart https://amzn.to/46xlz2m

You can find more about Pedal Stomper Productions, Josh and the team on the website, via LinkedIn and on Instagram.

And don't forget to look up Josh's podcasts too:

 The Business Fix and Podcasting Momentum.


#sustainability #esg #strategicmarketing #strategicmarketingconsultant #consumerdemand #responsibility #responsiblebusiness #businessresponsibility #marketingcommunications

Thanks for listening!

You can find me here:

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"Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

S3, Episode 7 - Sarah Thackray, Beacon House Events16 Sep 202500:56:23

Today’s guest is Sarah Thackray from Beacon House Events based in the north of England. Beacon House Events is causing a real stir in the events industry, as well as the SME sector, leading the way in event sustainability and responsibility.

Sarah and I talk about

🙃 the forward thinking ways Beacon House Events measures the impact of the events they organise and host, as well as the revelation as to what the biggest contributor is.

🧠 the psychology of humans not wanting to stand out from the crowd.

👩🏼‍🏫 how they have turned ‘offsetting’ on its head

🤝 and how sharing business practices and experiences is vital in creating real change.

Book recommendations:

Atomic Habits – James Clear https://amzn.to/4nGmLqO

Charles Hoults – Living Green https://amzn.to/3KdrulC

And you can find out more about Sarah and the Beacon House events team either on their website, on Sarah's LinkedIn profile, or the business page.

#sustainability #esg #strategicmarketing #strategicmarketingconsultant #consumerdemand #responsibility #responsiblebusiness #businessresponsibility #marketingcommunications

Thanks for listening!

You can find me here:

Website

LinkedIn


"Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

S3, Episode 6 - Steve Messam, Installation & Creative Environmental Artist02 Sep 202500:53:07

Today, I am joined by Steve Messam, an incredible and humble artist creating temporary art installations around the world that bring together culture, landscape and narrative.

Steve and I discuss

🙃 the enjoyment of provoking discussion,

🧠 the conundrum of ‘corporate memory’ in the growth and success of sustainability and responsibility, 

👩🏼‍🏫 the old adage of failure is learning,

🍻 and Steve gives us a brilliant pub quiz fact!

The book Steve recommends is The Architect Of Ruins – Herbert Rosendorfer https://amzn.to/4gxfrLW

And you can find out more about Steve's work and his inspiration on his website or his Instagram account.

#sustainability #esg #strategicmarketing #strategicmarketingconsultant #consumerdemand #responsibility #responsiblebusiness #businessresponsibility #marketingcommunications

Thanks for listening!

You can find me here:

Website

LinkedIn


"Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

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