The Rental Roundtable – Details, episodes & analysis

Most rental companies collect data. Very few know what to do with it.

In this episode of The Rental Roundtable, Anthony Durante shares lessons from more than 30 years in the equipment rental industry, from building and selling a multi-location rental company to launching The Owl, a data platform designed to turn insights into action.

We discuss why safety metrics like TRIR reveal more than revenue ever will, how technology created early competitive advantages, and what the future of data and AI looks like in rental.

Revenue is growing across the rental industry, but that doesn’t always mean businesses are getting healthier.

In this episode of The Rental Roundtable, Rebecca Warnick, CEO of the Warnick Group, breaks down the financial patterns she’s seeing across rental companies, including why some businesses are “busier but broke,” “bigger but weaker,” and “growing but gasping.” She also shares key tax updates and the metrics every rental operator should be tracking to ensure profitable, sustainable growth.

Growth in rental doesn’t come from flashy tactics. It comes from doing the basics well, consistently.In this episode, Don Hundley, founder and CEO of Iron Pulse, shares how rental companies should approach revenue growth in 2026. He breaks down why operational readiness has to come before marketing, what “blocking and tackling” really looks like, and how fundamentals like customer data, SEO, trade associations, and internal alignment drive sustainable growth.A practical roadmap for rental companies looking to grow the right way this year.

There are no shortcuts in building technology for the equipment industry.

In this episode, Charles Anderson, founder and CEO of Arrow, shares why persistence matters more than luck, how growing up as the youngest of 17 shaped his obsession with access to capital, and why he’s focused on making equipment transactions as simple as buying a book. He breaks down how data-driven pricing, integrated point-of-sale tools, and AI are changing the way dealers buy, sell, and manage heavy equipment.

Dot's Rentals has been family owned and women-led for 37 years. In this episode, Claire Torrans, Director of Operations, shares how her grandmother built the business from $500, why customer service is still their strongest advantage, and how Claire is modernizing operations with new tech while preparing to open their second location.

When Mike Rhima immigrated to the U.S. at 21, he didn’t speak English and hardly had any savings. Today, he runs EZ Equipment Rental in Dallas, built through customer obsession and steady growth.

In this episode of The Rental Roundtable, Mike shares how the ARA and TRA helped him enter the industry, the digital marketing strategy that drives his utilization, and the hands-on leadership style that keeps customers coming back.

In this episode of The Rental Roundtable, Dino Caparco, president of Taylor Rental in Rhode Island, shares how he transformed a struggling rental business through better equipment, stronger processes, and a team built on work ethic. He breaks down the steps behind his turnaround, what he would do again, and how he’s planning for future expansion.

In this episode of The Rental Roundtable, Kyle joins the Beyond the Build podcast to break down the future of rental software. He shares how AI agents, data migration improvements, and modern tools are transforming how rental companies operate and what teams should expect in the years ahead.

In this episode of The Rental Roundtable, Bekah Ware, Founder and CEO of NYAMARK, shares what makes marketing actually work for rental companies. From defining your ideal customer to aligning your team and measuring what matters, Bekah breaks down how clarity, consistency, and the right goals can turn marketing from frustration into profit.

In this episode of The Rental Roundtable, Dan Crowley, founder of Peer Executive Groups (PEG), shares what he’s hearing from hundreds of rental companies across the industry.

From AI adoption to strategic planning, Dan explains how technology, people, and community are shaping the next phase of growth, and why now is the time to start planning for 2026.