The Recruitment Marketing Podcast – Details, episodes & analysis

Ankit Pathak - Employer Brand & Talent Acquisition specialist from Chicago.

From bring a recruiter at TEK SYSTEMS Ankit then took over recruiting and employer branding at CCC. Ankit discusses:

• How he moved into the EB mindset
• Building a careers website
• Making the most of small budgets
• Creating content & local partnerships
• Building campus recruiting events

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Andrew MacAskill, Founder of Executive Career Jump, dives into how he has build his personal brand on LinkedIn and how you can do the same.

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Jess Wicks discusses creating content as a marketer, real promotion on Linkedin,
removing egos from social channels as a business and imposter syndrome.

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Ellie Lewis, shares practical advice to marketers from her experience in recruitment as we have similar struggles.

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Tessa Fyson, Recruitment marketing freelancer based in London, discusses creating content for recruiters personal brands. As well as marketers, who need to be creating their own content, testing platforms and learning the best ways to build brands. 

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Katrina Collier - Inspiring HR, Recruiters, Talent Acquisition & Hiring Managers to free-up the barriers to recruitment

Technology has made it more difficult for recruiters to connect, engage and successfully hire the people they need for their company or clients.

We have automated the mass messaging, unpersonalised contact and removed the human from a human process.

Katrina talks about putting the human back into recruitment and launching The Robot-Proof Recruiter Mastermind.

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Victoria Rush joined Amelia Sordell, Hishem Azzouz and Andrew MacAskill for MembersOnly HQ - for recruitment leaders Personal Branding webinar hosted by Simon Lewis.

Building authority in your market with a personal brand. Story Selling: Finding your story, building an audience, creating content and driving engagement

What makes a clever personal brand with examples to learn from. Start with what you are comfortable with, blogs, comments, pictures, video? Format your posts so they are easier to read
If you are a Recruitment Leader – “being the change you want to see” is paramount. Lead by example, as I say ‘get comfortable with the uncomfortable’. How to make your employees’ personal brands work for you.

Strategies, resources and tips for rolling out personal branding within your business. If you are struggling for content – use your clients, candidates, influencers in your market and the articles you read, document what you see, so you are not short of inspiration

Consistency is key - it takes a while, so don't get despondent.  Don't think about the one person who might not like it!  You are your biggest critic, I know I am!

Type of posts; 1. Champion posts – shout out to the industry. 2. Commentary posts – talk about what you are seeing & pass your opinion, 3. Capability post – illustrating your knowledge on a specific subject.

Shout out to Una McGuinness for the show summary.

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Alice van der Vliet, Global Head of Employer Branding at Signify, has 20 years marketing experience. Alice has also worked in agency for The Adecco Group in the Netherlands.
Alice shares proactive advice to build an employer brand, different steps to take to move forward:
How to create EVP persons for different departments in the business
How to implement an employer brand into a recruitment agency
How important to have stakeholders onboard with marketing
Explain marketing with facts, figures and linking it back to corporate strategy.
Aligning audiences with skill sets required
Metics to measure employer brands with
Make friends with marketing and comms teams!

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Today David Savage releases the 300th episode of Tech Talks.

From being the weird guy in the corner with a podcast, David transformed business development for technology recruitment at Harvey Nash by connecting with clients - without asking for jobs!

A podcast is a fantastic way to position a business as an expert in an industry. By interviewing relevant decision makers you cement authority, discussing relevant and interesting news for your target audience. 

If you need help with your podcast reach out to Victoria Rush.

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Meet the man behind recruitment's biggest curated newsletter, Hung Lee. 

From recruiter to , technology investor, helping technology startups build their businesses to shaping WorkSpace.io, and the launch of Recruiting brainfood.

Hung talks about creating content in the recruitment industry, driving growth on AND off platform to increase subscribers

Recruiting Brainfood came from solving a problem - the internet is too large to find resources we need. Hung curated resources for himself and stated to share them among the industry. By removing the noise, and increase the signal,Hung solved a problem for the industry not just himself. 

When ROI isn’t you first goal, you have a purpose to build a community and the ROI will come if it is connected to your audience. 

Hung also discusses how Covid will fast forward industry changes; a candidate heavy market, to further fragmentation of the industry.

Hear Hung’s story.

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