The Push – Details, episodes & analysis
Podcast details
Technical and general information from the podcast's RSS feed.
The Push is a podcast for senior marketers eager to hear honest perspectives from peers who tell it like it is. We speak directly to your day-to-day reality and don't bother with superfluous tactics you don't need.
We understand that senior marketing is uniquely frustrating.
- You have to sell the 'why' more than any other department.
- You're held accountable for results beyond your control.
- You're forever dealing with non-marketers who 'know better than you'.
- Stakeholder politics, opinions, and “gut feelings” constantly get in the way.
- You're so busy dealing with stakeholders, there's little time left to conceptualise new strategies and hone your craft.
We bring together senior marketers to candidly share stories, analogies, strategies, and mental models they've used.
You can use these conversations to:
- Explain complex concepts to non-marketers.
- Get more client buy-in.
- Explore new strategy ideas.
- Better articulate your existing knowledge.
- Explain the 'why' behind your strategy.
- Keep your own team engaged.
- Better navigate marketing politics (which are inevitable).
- Remember that you're not alone in your experiences.
No empty buzzwords. No listicles. No generic advice.
Whether you’re in-house, agency-side, or a consultant, you’ll leave feeling empowered to speak up and lead with confidence.
The Push is hosted by Jack Ferguson, a Brand Strategist with 15 years of marketing and brand experience across 20+ industries.
Recent rankings
Latest chart positions across Apple Podcasts and Spotify rankings.
Apple Podcasts
🇫🇷 France - marketing
23/03/2026#77🇩🇪 Germany - marketing
03/02/2026#62🇩🇪 Germany - marketing
02/02/2026#35🇬🇧 Great Britain - marketing
11/01/2026#88🇬🇧 Great Britain - marketing
06/01/2026#72
Spotify
No recent rankings available
Shared links between episodes and podcasts
Links found in episode descriptions and other podcasts that share them.
See all- https://www.tiktok.com/
8330 shares
- https://suno.com/
388 shares
- https://jackferguson.co/
68 shares
- https://bethepush.com/
60 shares
RSS feed quality and score
Technical evaluation of the podcast's RSS feed quality and structure.
See allScore global : 43%
Publication history
Monthly episode publishing history over the past years.
S3 E61: Evolved Brand Building: The Case for Immersion as the Multiplier
Season 3 · Episode 61
mardi 30 décembre 2025 • Duration 23:55
This episode explores disproportionate leverage and how it shows up when immersion is treated as critical brand building work, not a nice-to-have.
Rather than chasing deliverables or premature answers, your hosts examine immersion as a diagnostic imperative, the strength required to defend it, and the consequences of bypassing it.
This episode is co-hosted by Brand Strategist Jack Ferguson and Brand Identity Designer Tutai Marongere.
In this episode, you’ll hear:
- Why Tutai deliberately told a client the work would take “as long as it takes”
- How Tutai did three months of immersion without producing a single output, but then created an output that ended all debate instantly
- How Jack sees immersion as a way of articulating the unsaid
- How Tutai believes dreaming about a brand became his signal that the work was finally ready to be done
- How Tutai sketched a concept on a fogged-up shower screen as the result of immersion, not inspiration
- How Jack uses recorded customer interviews to reveal truths that transcripts and summaries consistently miss
- Why both Tutai and Jack believe that “when you know, you know” is a real diagnostic threshold, not a creative cliché
- Why both Tutai and Jack believe the brand work that lasts is always found in the details
Helpful Links:
- Find Jack on LinkedIn here
- Find Tutai on LinkedIn here
- Visit Jack’s personal website here
- Follow The Push on LinkedIn here
- Follow The Push on YouTube here
- Follow The Push on TikTok here
- Follow The Push on Instagram here
- Visit The Push website here
S3 E60: Christmas’ Brand Heritage: Ritualistic Architecture and How Brands Culturally Embed
Season 3 · Episode 60
mardi 23 décembre 2025 • Duration 32:45
Christmas is often thought of as a seasonal moment.
In reality, it’s one of the strongest examples of brand heritage and cultural embedding ever built.
This episode analyses Christmas as a brand system. It examines how it formed, how it survived bans, wars, secularisation, and media fragmentation, and why its relevance continues to compound without central ownership, governance, or constant persuasion.
For senior marketers, this offers an opportunity to examine endurance at the system level and understand how meaning persists when channels change, attention fragments, and authority disappears.
This episode breaks down the ritualistic architecture underneath Christmas. It explores the structures that organise behaviour, repetition, and memory over time. More importantly, it shows why brands do not need to invent architecture of this magnitude themselves. They can identify, attach to, and strengthen existing cultural architectures to gain leverage, relevance, and resilience without relying on perpetual novelty or escalating spend.
This episode was hosted by Brand Strategist Jack Ferguson.
In this episode, Jack discusses:
- A clearer way to think about brand heritage as a system, not a story or origin myth
- How Coca-Cola strengthened Christmas’ ritualistic architecture for sustained commercial advantage
- How changing rituals in the West create new points of cultural leverage for brands
- The language and structure that recognises and explains cultural embedding
- Ritualistic architecture and how it creates repetition, memory, and defence over time
- How brands can attach to existing cultural systems rather than manufacturing meaning from scratch
- Identifying where your brand could embed, even without scale, ownership, or permission
Helpful Links:
- Find Jack on LinkedIn here
- Follow The Push on LinkedIn here
- Follow The Push on YouTube here
- Follow The Push on TikTok here
- Follow The Push on Instagram here
- Visit The Push website here
- Visit Jack’s personal website here
References:
https://www.marketingweek.com/mcdonalds-bigger-than-jesus-christ/
https://yougov.co.uk/topics/consumer/explore/brand/Coca_Cola
https://www.worldometers.info/world-population/
Saturnalia
Sol Invictus
Kalends of January
Feast of Fools
Feast of the Ass
Washington Irving
Charles Dickens
Coca-Cola AI Christmas Ad
Haddon Sundblom
The Party Barrel Origin Story fo
S3 E51: The Friends Theme Song: The Perfect Distinctive Brand Asset
Season 3 · Episode 51
mardi 14 octobre 2025 • Duration 12:49
Friends was a hit sitcom released in the 90s, known for its feel-good humour and iconic characters. The show’s success is a sight to behold, maintaining popularity even to this day.
Though not only was it loved by millions, but it's also a case study in superb branding.
In particular, its theme song is the perfect distinctive brand asset.
In this episode we break this down and discuss why.
Evidence-based brand strategist Jack Ferguson is your host.
He discusses:
- How “I’ll Be There for You” became a masterclass in distinctive branding, and how it endured for 30 years
- How the song’s composers capitalised on the song’s initial interest
- The compounding salience effect: how a single asset multiplied exposure and made the Friends brand iconic
- How to recognise “Friends potential" in other brands (with examples)
- How to design your own brand promotional flywheel, inspired by this Friends case study
Helpful Links:
Find Jack on LinkedIn here: https://www.linkedin.com/in/jackfergusonmymm/
Follow The Push on LinkedIn here: https://www.linkedin.com/company/thepush
Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok
Follow The Push on Instagram here: Instagram
Visit The Push website here: For Senior Marketers...By Senior Marketers | The Push
Visit Jack’s personal website here: Brand Strategist + Marketing Consultant — Jack Ferguson
Holly Tattersall on Women in Digital, Embracing Salesmanship, and the Diversity Catch 22
mercredi 25 janvier 2017 • Duration 01:00:46
Matthew Kelly on the difficulties of building a company when you‘re not a salesman, firing a rockstar employee, and the importance of iterative marketing.
mercredi 18 janvier 2017 • Duration 01:31:43
Nicholas Heaney on the dangers of outsourcing Tech, dealing with social stigmas and the rollercoaster of raising capital.
vendredi 2 décembre 2016 • Duration 01:05:02
Chris Macaulay on how the Lean Startup Failed him, the pain of multiple pivots and the art of Enterprise Sales.
jeudi 24 novembre 2016 • Duration 01:00:57
Gail Creighton Davies on communication skills learned through adversity and growing up in Northern Ireland
jeudi 17 novembre 2016 • Duration 56:09
Dr Glen Richards on Financial Adversity, Surviving within your own company and Entrepreneurial Seizures.
jeudi 10 novembre 2016 • Duration 01:07:54
Steve Baxter on Shark Tank, The NBN and the state of Entrepreneurship
mercredi 26 octobre 2016 • Duration 38:47
Related Shows Based on Content Similarities
