Welcome to "The Pulse on Human Design" – your go-to podcast for Human Design practitioners, astrologers, and Gene Keys specialists. Ready to grow your business and achieve your goals? This podcast is packed with tips and strategies to help you build and scale your brand. Learn how to use Human Design charts, create effective lead magnets, and sell paid reports with the Bodygraph Chart Platform. Whether you're just starting out or looking to take your business to the next level, we've got the insights you need to stay on track and succeed. Tune in and start achieving your business goals today!
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EP 10 | The Pulse on SEO for your Human Design Business
Season 1 · Episode 10
Wednesday, September 4, 2024 • Duration 15:21
What is SEO? Let's Simplify it!
Welcome to "The Pulse on Human Design." Today, we're diving deep into SEO – Search Engine Optimization. Your SEO is crucial for attracting the right clients to your business website. Whether you're a seasoned coach or just starting out in the human design space, understanding and implementing effective SEO strategies will make or break your success.
In this episode, Vickie Dickson guides you through the essential steps to simplify your message and find the right keywords for your business. We discuss the importance of using language that resonates with your ideal clients and provide practical tips for effective keyword research. Learn how to identify your clients' pain points, analyze competitor keywords, and create valuable content that attracts organic traffic.
Key Takeaways:
The importance of SEO for attracting the right clients to your business website.
Simplifying your message to make human design concepts more accessible.
Identifying and using the right keywords based on your clients' pain points.
Tools for keyword research: Google Keyword Planner, Moz, SEMrush, Answer the Public, Keysearch.ca.
The value of analyzing competitor keywords and focusing on longtail keywords.
Incorporating local SEO for in-person sessions and workshops.
Creating valuable content that addresses your clients' specific needs.
Examples of keywords and longtail keywords for different niches: parenting, business, relationships, and life purpose.
Action Steps:
Identify your ideal clients' problems and questions.
Use keyword research tools to find related keywords.
Analyze competitor keywords for insights and gaps.
Focus on longtail keywords for more specific targeting.
Incorporate local SEO for in-person sessions and workshops.
Create valuable content that addresses your clients' needs.
In this episode of The Pulse on Human Design, host Vickie Dickson delves into the common struggles around pricing offers and how to overcome them. Vickie shares her insights on finding the value in your offerings, creating valuable content, and shifting your mindset about pricing. Whether you are a seasoned entrepreneur or just starting, this episode will guide you in confidently pricing your offers.
Understanding Where Angst Around Pricing Lives:
How pricing angst can manifest in your body and the importance of acknowledging these feelings as the first step towards overcoming them.
The concept of the undefined and defined will centres in Human Design and how they affect pricing confidence.
Market-Based Pricing Strategies:
Pricing for what the market will bear and understanding the global online market vs. local markets.
Counter-intuitive strategies for pricing: sometimes raising prices can increase perceived value and sales.
The Value of Transformation Over Size:
Why the length or size of a report doesn’t necessarily equate to its value.
Focus on the transformation you are offering rather than the quantity of content.
Beta Launches and Pricing Adjustments:
The importance of selling your product or course before fully creating it.
Conducting a beta launch to gather feedback and testimonials, which can help in setting a confident and appropriate price.
Introductory Pricing and Scaling:
The concept of introductory pricing for new offers.
How to gradually increase prices based on market response and sales ease.
Mindset Shifts and Pricing Adjustments:
Action Steps:
EP 08 | The Pulse on Creating 10k in Passive Income in Your Human Design Business This Year
Season 1 · Episode 8
Wednesday, September 4, 2024 • Duration 19:43
Episode Title: The Pulse on Creating 10k in Passive Income in your Human Design Business
Episode Description: Do you think passive income is a pipe dream? Maybe it sounds good in theory, but you have no idea how to get the pieces in place. Perhaps you've even been turned off by someone else's passive income posts on social media. In this episode of The Pulse, Vickie Dickson unpacks the realities of passive income, guiding you through the mindset and practical steps needed to integrate it into your business. Stay tuned as we dive deep into creating sustainable income streams through Human Design reports and other strategies.
Key Topics Covered:
Introduction to Passive Income:
Common misconceptions and mixed feelings about passive income.
The importance of understanding what's going on in our bodies as we discuss income.
Somatic Exercise:
A guided somatic exercise to help listeners get in touch with their physical sensations related to passive income concepts.
Affirmations to set a positive mindset before diving into the main content.
Understanding Passive Income:
Definition and key aspects of passive income.
The necessity of building assets upfront to create lasting income streams.
Human Design Reports as Passive Income:
Specific focus on creating and selling Human Design reports.
Vickie shares her experience and success with building these reports.
Practical steps to start creating your own reports, even before completing Human Design training.
Income Goals and Practical Math:
Breaking down the goal of making $10,000 a year in passive income.
EP 07 | The Pulse on Embracing Business Mistakes and Radical Self Trust with Kathy Bochonko | Human Design Projector
Season 1 · Episode 7
Wednesday, September 4, 2024 • Duration 34:24
Episode Title: Embracing Mistakes and Radical Self-Trust in Business with Kathy Bochonko
Episode Description:
Welcome back to The Pulse on Human Design. If this is your first time with us, welcome! Today, I have a special guest, Kathy Bochonko who has been with Bodygraph Chart since almost the very beginning. Kathy is a 6/2 Emotional Projector, and we're diving into all things Human Design and business. Join us as we explore the importance of embracing mistakes, the never-ending third line phase, and the power of radical self-trust.
Key Topics Covered:
Introduction:
The concept of the third line phase in business and how it applies to all Human Design types.
Embracing mistakes as opportunities for learning and growth.
Discussion of Kathy’s defined centres and how they influence her business.
The Projector Experience in Business:
Kathy shares her journey of realizing that just because she can, doesn’t mean she should.
The importance of cycles of rest and creating efficient systems.
Learning to say no to certain invitations.
Career Background:
Kathy’s experience in retail fashion, particularly with Lucky Brand Jeans.
Her nickname as the “Denim Diva” and how she helped women find the right fit.
Drawing parallels between finding the right jeans and finding the right fit in Human Design.
Biggest Mistakes and Lessons Learned:
EP 06 | The Pulse on Choosing Your Next Income Goal
Season 1 · Episode 6
Wednesday, September 4, 2024 • Duration 06:07
Episode Title: The Pulse on Choosing your Next Income Goal
Episode Description:
In this episode of The Pulse, Vickie Dickson delves into the topic of setting realistic income goals for your business. With the increasing pressure to achieve seven-figure incomes, it's easy to feel overwhelmed and inadequate. Vickie shares her insights on why it's essential to set reasonable goals, enjoy the journey, and focus on practical steps to grow your business sustainably. Tune in to learn how to find joy in every stage of your business growth and set goals that are achievable and meaningful for you.
Key Topics Covered:
Introduction to Income Goals:
Discussion inspired by a recent Bodygraph Chart community call.
The importance of setting reasonable and reachable goals.
The Pressure of Seven-Figure Goals:
Addressing the unrealistic pressure to achieve seven-figure incomes.
The shift from six-figure goals to seven-figure expectations.
The impact of these pressures on new and growing businesses.
Enjoying the Journey:
The analogy of raising children and growing a business.
The importance of growing with your business and enjoying each stage.
How focusing on distant, large goals can detract from current enjoyment and progress.
Statistics and Realistic Expectations:
Only about 6% of entrepreneurs ever reach six figures.
The importance of understanding and accepting where you are in your business journey.
Strategies for scaling your business effectively over time.
Delegation and Scaling:
EP 05 | The Pulse on Delegating to Scale Your Business
Season 1 · Episode 5
Wednesday, September 4, 2024 • Duration 08:09
Episode Title: The Pulse on Delegating to Scale your Business
Introduction:
Today's episode focuses on the crucial role of delegation in business growth.
Main Points:
The Resistance to Delegation:
Addressing the common resistance entrepreneurs feel towards delegating tasks.
Understanding that the belief you must do everything yourself can limit business growth.
The Overwhelmed Entrepreneur:
Entrepreneurs doing everything themselves can hit capacity, making business expansion impossible.
New business owners can feel overwhelmed by the sheer volume of tasks, hindering their start.
The Delegation Formula:
How to determine which tasks to delegate using a simple formula:
Desired annual income / number of hours you want to work (using 2000 hours as a baseline) = hourly rate.
Delegate any task that can be done for less than your hourly rate.
Practical Example:
Example calculation: $60,000 annual income / 2000 hours = $30 per hour.
Emphasizing that tasks that can be hired out for less than $30 per hour should be delegated.
The Benefits of Delegation:
Delegation prevents burnout and allows for business expansion.
Hiring help can give you more freedom and time to focus on high-impact activities.
Delegation in Action:
Personal example: Hiring someone to manage ConvertKit and create templates for future ease.
EP 04 | The Pulse on Busting the Myth of Effortless Entrepreneurship in Human Design
Season 1 · Episode 4
Wednesday, September 4, 2024 • Duration 06:31
Show Notes: The Pulse on Busting the Myth of Effortless Entrepreneurship in Human Design
Episode Title: Busting the Myth: Entrepreneurship Isn’t Always Easy, Even with Human Design
Introduction:
Today, we’re debunking a common myth in the human design space that can slow down your business growth.
Myth Busting:
The Myth: Following your Human Design type and strategy will make everything effortless, and you'll always feel aligned and comfortable.
The Reality: While aligning with your design feels good, it can also be uncomfortable because it's new and you're conditioned to resist it.
Personal Experience:
Vickie shares a story about a client with Gate 34 (the Gate of Power) defined four times, who struggled to show up powerfully in her business due to conditioning from her corporate environment.
Key Insight:
Living Your Design is Not Always Convenient: It’s correct but not always easy. Discomfort is part of the growth process.
Example: Entrepreneurs need to do the things that need to be done, whether it’s responding, initiating, or evaluating.
Delegation and Business Growth:
Importance of delegation in business.
Vickie’s client, an Ego Manifestor with channels 25/51 and 26/44 defined, should delegate tasks but struggles due to conditioned beliefs about delegation.
Catch episode # on how and when to delegate effectively.
Mindset Shift:
Don't use your Human Design type and strategy as an excuse to avoid necessary business tasks.
EP 03 | The Pulse on Entrepreneur vs Employee Mindset
Season 1 · Episode 3
Wednesday, September 4, 2024 • Duration 03:37
Episode Title: The Pulse on Entrepreneurial Mindset vs Employee Mindset
Introduction:
Today’s episode focuses on the mindset and discipline required to succeed as an entrepreneur.
It's a discussion on whether entrepreneurship is an inherent trait or something that can be learned.
Key Discussion Points:
The Entrepreneur vs. Employee Mindset:
According to Google, entrepreneurs create their careers and opportunities, while employees often view their careers as something that happens to them.
The power of entrepreneurship lies in the ability to create your own wealth and opportunities.
The Benefits and Challenges of Being an Entrepreneur:
Entrepreneurs are in control of their destinies, which can be both empowering and daunting.
The freedom to set your own schedule, choose your projects, and determine your workload.
The responsibility that comes with entrepreneurship, including the need for discipline and self-motivation.
Ownership and Accountability:
Entrepreneurship requires taking full ownership of your business and its success.
Unlike employees, entrepreneurs don’t have the safety nets of a corporate environment (e.g., customer service teams, additional staff).
The Role of Discipline in Entrepreneurship:
Entrepreneurs must do the necessary tasks to move their business forward, as no one else will do it for them.
The importance of facing discomfort and taking risks to achieve growth.
Practical Tips:
Daily Ownership: Identify one thing you can do today to move your business forward.
EP 02 | The Pulse on Email Marketing in Your Human Design Business
Season 1 · Episode 2
Wednesday, September 4, 2024 • Duration 10:21
Episode Title: The Pulse on Email Marketing in Your Human Design Business
Introduction:
Welcome back to The Pulse on Human Design.
Today, we are talking all things email marketing.
Whether you need to start an email list or you're not leveraging the one you have, this episode is for you.
Why Email Marketing is Not Dead:
Common misconception: "Email is dead."
Vickie addresses concerns about email relevance and effectiveness.
Statistics to Consider:
Email marketing revenue worldwide is expected to reach $17.9 billion by 2027.
99% of email users check their inbox every day.
Email marketing has an ROI of 4200%.
For every dollar spent on email marketing, expect a return of $40.
Average open rate for emails is 27%, compared to lower engagement rates on social media.
Starting Your Email List:
Importance of having an email list.
Choosing an email provider:
Vickie recommends ConvertKit for its ease of use and effective funnel system.
Other popular choices include MailerLite, Mailchimp, and Flodesk, with pros and cons for each.
Advice to start with a free version until you grow your list.
Mindset Shift:
Reframe thinking from "I only have 100 subscribers" to "I have 100 people who want to hear from me." YAY!
Lead Magnets:
Definition and importance of a lead magnet.
Examples of effective lead magnets:
Human design chart embedded on your website.
Free reports, ebooks, or PDF tip sheets relevant to your niche.
Using BodyGraph Chart software for creating lead magnets.
Building a Business with Human Design Trailer | EP 01
Season 1 · Episode 1
Sunday, July 21, 2024 • Duration 02:49
Welcome to the very first episode of "The Pulse on Human Design"!
This is just a teaser for what's coming!
Here we'll discuss building your coaching practice or service based business in the Human Design, Astrology, and Gene Keys space.
Expect short, weekly episodes that will help you on your entrepreneurial journey as you navigate the often unfamiliar terrain of building your small business.
From time to time, we'll chat with Human Design practitioners to get the 'pulse' on what's happening in the industry.
This podcast is brought to you by your friends at Bodygraph Chart - THE software that automates your leads, email system, and passive income streams.
Your host is Vickie Dickson, a Human Design practitioner and lifelong entrepreneur.
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Recognizing and working through the discomfort of raising prices.
Trusting the value of your offerings and the process of deconditioning pricing fears.
Identify Your Pricing Angst: Take time to recognize where your fears and discomforts around pricing live in your body. Use your Human Design to understand these better.
Evaluate Market Prices: Look at the global online market to understand pricing standards and consider the transformation your offer provides rather than its size or quantity.
Test and Adjust Your Pricing: Consider launching a beta version of your product or course to gather valuable feedback and testimonials.Gradually increase your prices after easy sales and provide notice to your audience before raising prices.
Get additional support and insights by joining our community and leveraging Bodygraph Chart to create personalized Human Design reports.
Ready to price your offers confidently and create a sustainable business model? Try Bodygraph Chart for 21 days free and join our community for ongoing support and insights.
The value of the third line phase and learning from what doesn’t work.
The challenge of not trusting oneself and listening too much to others’ opinions.
Kathy’s mantra of “radical self-trust” and how it has transformed her approach to business.
Radical Self-Trust:
The importance of knowing and trusting oneself in all aspects of life and business.
Viewing mistakes and problems as opportunities for growth and learning.
Kathy encourages every Human Design practitioner to get a system in place for more freedom in your business.
Check out Bodygraph Chart for tools and resources to help you on your journey.
Outro:
Remember, every business is always in a third line phase, constantly learning and evolving. Embrace your mistakes, trust yourself, and enjoy the journey. Join our community to continue the conversation and support each other in our business growth.
Join our robust community to join the conversation about income goals and so much more!
Remember to take a step back and enjoy the ride. Your daily experiences in your business are your life. Make sure your goals are achievable and aligned with your current stage. Join our Facebook community to share your thoughts and connect with like-minded entrepreneurs.
Delegating allows you to support others and provide job opportunities.
Finding Help:
Recommended platforms for finding affordable help: Fiverr, Upwork, OnlineJobs.PH
Tips for hiring: Create an ad to attract applicants and streamline the process.
The Bigger Picture:
Delegation isn’t just about growing to a seven-figure business; it's about finding the right balance for your goals.
Emphasizing the importance of focusing on tasks that drive 80% of your results.
Resources:
BodyGraph Chart Systems: A tool to help automate your business, integrate Human Design charts, connect your CRM, build your email list, and offer paid reports.
Stay tuned for more insights and strategies in upcoming episodes.
Manifesting Generators are gifted multitaskers, not scattered.
Projectors can achieve a lot with the right invitations and self-recognition.
Practical Exercise:
Living Your Highest Expression: Write down or create a visual collage of the highest expression of every part of your design. Keep it visible from your desk to remind yourself to operate from this place.
Resources:
BodyGraph Chart Systems: A tool to help automate your business, integrate human design charts, connect your CRM, build your email list, and offer paid reports.
Truly living your design means embracing the entire design, not just the convenient parts.
Challenge yourself to operate from the highest expression of your design in your business.
Engage with Us:
Join the conversation in the BodyGraph Chart Facebook community to share your thoughts, triumphs, and challenges in building your human design business.
Our Facebook group is a place for Human Design readers to share your experiences, triumphs, and challenges in building your businesses. You don't have to do this alone!
