The Prosperous Yogini – Details, episodes & analysis

Before I dive in today here is my BIG invitation to sign up for my FREE live training “The Energetics of Selling”.   Happening at 8pm Monday 16th September (and yes there is a replay).

I am launching my new business and my new course Energy, Mindset, Money and More with this new epic FREE training.

JOIN HERE – https://www.amyjonesmentor.com/energeticsofselling

As my focus is all on selling, today I discuss who is ready to buy from you and therefore who you should focus on selling to.

So often we focus on needing new people and growing our audience and miss those warm and super-hot people already in front of us ready to buy!

Virtually everyone who buys into your offers will know or feel like they know you.  

On average people need 7 to 14 contact points before making a purchase of any kind, and that includes you and your services.

The people most likely to buy from you probably have already bought something from you and are ready for me.

Focus on those ready to buy, nurture those nearly ready and invite new people in to get to know you.

The warmer people get and the more hot super fans you have the more easy you will make sales.  

This takes time to build, so give it time.

Sign up for my FREE training the Energetics of Selling, and I can help you with this further.

Join here – https://www.amyjonesmentor.com/energeticsofselling

Amy x

Ways we can work together:

Yoga  Teacher Training Visit – www.amy-yoga.com 

Soul-led Female Entrepreneurs Visit - https://www.amyjonesmentor.com/

Hear more from me each week, join me over on Substack at https://energymindsetmoneyandmore.substack.com/

The Energy of Selling 

Part 3 of my 3-part series – Energy is Everything!

I start with the BIGGEST invitation ever:

JOIN THE WAITLIST FOR MY NEW PROGRAMME HERE - https://www.amyjonesmentor.com/jointhewaitlist

Welcome to the third and final part of my 3-part series Energy is Everything, inspired by what is possibly my best course, and best offer to date, launching on my 46th birthday this September.

Do add your name to the waitlist, it is time to do business differently, it is time for women to rise, share their gifts with the world, help people and make money.

And as service-based female entrepreneurs this is not easy.

Why?

Because we are the product of our business, it feels like we are marketing and selling ourselves.  And selling yourself can feel really hard, not to mention a whole load of dense layers of money-mind stuff crap, all designed to keep women small and repel the flow of money.

The yoga industry is a multi-billion-dollar industry, and wellness is a multi-trillion, with a predominately female workforce.  Women are naturally drawn to caring professions and have a desire to use their gifts to heal and help.

But why in such financially abundant industries should any female service-based entrepreneur struggle to create a financially sustainable way of working?

Because we’re hard-wired to over-give, under-charge and feel generally bad when it comes to asking for money and charging appropriately.

And I know you want to help people and in this, you want to be affordable.

Well, affordability is relative and if you want to help people, create a business model where you have an abundance of time and money and my darling you can choose where to direct the excess energy of money and time that you have to whatever causes you feel passionate about.

But please stop under-charging, please stop with the crazy payment methods and please start the work on your money mindset.

It’s not easy, it’s ongoing work, but it is so needed in the world right now, but the truth is you are not meant to do this work alone, so make sure your name is on that waitlist!

One invitation this week, here it is again – 

JOIN THE WAITLIST FOR MY NEW PROGRAMME HERE - https://www.amyjonesmentor.com/jointhewaitlist

It is time to do business differently!

Inspired by a question someone asked me on how to manifest their dream life and my “Ideas to Action” July offers coming up, today’s episode is all about how we create.

Truth be told I struggle with the term ‘manifest’, and I cannot fully subscribe to the concept that we are responsible for all that happens to us.  We are after all human beings on this tiny blue planet hurtling through space, we have to accept there are external circumstances beyond our control.   

But our thoughts do become things, and our beliefs, which are thoughts we have continued to think over time, directly inform the actions or inactions we take.

So yes when we are in this sense responsible for the creation of our reality, I like to live by the 80/20 rule, pretty much on everything!

How to Manifest:

1. Get clear on what you do want.

2. Pay attention to your thoughts, especially the ones that are telling you “no you can’t do that”.

3. Question these thoughts, are they true – probably not!

4. Reverse engineer your steps to create what you want, and take the next available step.

Oh and give your nervous system some love, because it’s not all about overcoming the mind, you have to bring the body with you, you’re human after all!

You are not meant to do this alone, so please stop, here’s how I can help you with this work in July:

Ideas to Action 

In-person - https://amyjonesmentor.mykajabi.com/offers/24mduHcg/checkout

Online - https://amyjonesmentor.mykajabi.com/ideastoaction

Want more of my help?

Magical energy work meets epic business advice - www.amyjonesmentor.com

Hear a bit more for free from me each week Join me on Substack - https://energymindsetmoneyandmore.substack.com/

Foundation YTT, specialist training in Yin, Pregnancy & Postnatal Yoga and CPD- www.amy-yoga.com 

There are a whole host of wonderful ways yoga teachers can share their gifts with the world and make money!

It is a simple fact most yoga teachers, especially when starting out and cutting their craft as a teacher, opts for the model of in-person weekly classes.  And this is a great model, and for many years this is how I consistently made money as a yoga teacher.

But…….

This only goes so far, there are only so many classes you can physically teach in a week and how many people you can fit into a room.

Other ways yoga teachers make money and share the light that is yoga, include workshops, retreats, 1:2:1s, training programmes, and cohort-based specialist courses.  These too are great, and I thoroughly recommend expanding into some of these options when you feel ready.

But……

All of the above requires you to trade your time and your services for money and this has a ceiling.  If you want to earn more and help more people, then you have to do more = burnout.

What if you leveraged your time for money, created online offerings which meant you didn’t always need to be physically there, or you could help way more people in one go.  Leveraging your time online opens the door on your earning potential as yoga teacher, and one I thoroughly recommend you open.

So, at this point your brain starts to tell you that you’re no good with technology, you wouldn’t know where to start or there are loads of free you-tube videos – right?!   What if this wasn't true?

Sign up to my Leverage training for just £39, self-study training for yoga teachers showing you how to create and sell your online course or membership in 5 easy to manage steps! - https://amy-yoga.com/leverage-start-sell-and-scale-online/

Yoga teachers, I really encourage you to open this door and let me help you take those first steps to getting started online?Want to get 6 months of my personalised support in building your yoga business, including building an online yoga business? My Prosperous Yogini group mentoring programme is what you need, join the wait list and find out more here – https://amy-yoga.com/prosperous-yogini-programme/

I work with www.podbubble.com to produce this podcast. 

Here are some fact there’s just one of you and only so many people you can fit into a room, teach 1:2:1, accommodate on a retreat or teacher training course, and there’s certainly a limit to the number of weekly classes you can physically go out and teach.  

Offering in-person yoga isn’t bad (or dead), but what if you added in an online offer too?

What if you created a class, a course, a membership or an online teacher training programme, and it meant you could help more people in less time and make more money?  Which in turn gave you more energy is all areas of your life – including showing up for your in-person clients!

At this point your brain is probably saying some of the following:

• I have no idea where to start
• I have no idea on the tech front
• I have no idea what to offer online
• I am not ready (one more training course…….)
• I’m not great on video and my bum will look big (the last one was definitely one of my blocks!)

Of course, your brain is doing this – she wants to keep you safe, so thank your beautiful brain, move on and listen to Leah’s inspirational story.  Leah is a great person to learn from, she’s a couple of years into building her online yoga business, and she’s those few steps ahead of where you are now.   

Your beautiful brain will most likely be drawn to the big names, those with huge online courses business (who BTY probably have been in the game for 10 plus years and have a team!)  They prove it’s possible, if they can do it so can you, but also look for those a few years ahead of you, they’re often the ones who can help you the most when you start out.

This episode is insanely good – I am just going to say LISTEN, soak it up and take it all in!

Then head over to Leah’s YouTube channel, website, social media and podcast - subscribe, watch her videos and sign up for her challenges, to thank her for this HUGE dose of inspiration today!

You-tube https://www.youtube.com/c/leahhyneyoga

Website - https://www.lakorayoga.com

Insta https://www.instagram.com/lakorayoga/

Podcast - 

Want to get 6 months of my personalised support in building your yoga business, including building an online yoga business? My 6-month Prosperous Yogini Mentoring Programme is what you need, join the wait list and find out more here – https://amy-yoga.com/prosperous-yogini-programme/

Sign up to my Leverage training for just £39, self-study training for yoga teachers showing you how to create and sell your online course or membership in 5 easy to manage steps! - https://amy-yoga.com/leverage-start-sell-and-scale-online/

Check out my online teacher training, CPD courses and classes - https://www.amy-yogaonline.com/

I work with www.podbubble.com to produce this podcast.

For UK based yoga teachers the answer to this may surprise you – NONE!  Yoga is not regulated by the UK government, not only that there is no legal requirement to have public liability insurance to teach. So there are really no qualifications that you need to be a UK Yoga Teacher, from a legal point of view.

Now I’m not suggesting for one minute that you just go out tomorrow and start teaching, leave out the giant step of training and what I believe to be the essential step of having insurance.  But it’s worth noting that this self-regulating (as it is un-regulated) world that is yoga teacher training is totally made up!

This isn’t a bad thing actually. I think the pros greatly out way the cons, but it can make it tricky navigating how and who we should train with.  And it doesn’t get much easier to navigate from a trainer’s perspective.

There’s not a one-size-fits-all in terms of education (that’s education full stop).  It is a good thing that there are many ways to train to be a yoga teacher, this choice means you can find the right course and trainer for you.

And if you’re a trainer here are some truths: in-person isn’t better than online, it’s just different; 3-to-4-week intensive YTTs are not bad, they’re just one way into the profession that really works for some; and your course is totally unique as it’s created by you, which is why there is room for us all.  

The reality is nobody cares how long you’ve trained for, how, and who with.  The only person who cares about this is you, so focus on what will work for you.  Avoid getting stuck in ‘training procrastination’ once you’re trained just get out and teach!

Don’t forget the power of a specialism, such as pregnancy or yin yoga, and these shorter specialist trainings can be a great doorway into teaching yoga for the right person.

I’ve been a trainer for over 6 years now, and you can train online with me in pregnancy, postnatal and yin-yoga, check out all the courses here - https://amy-yoga.com/yoga-teacher-training/

And If you’ve taken onboard my massive hint at the end of this episode that perhaps it’s not more training you need but support in running your business, then head over to https://amy-yoga.com/prosperous-yogini-programme/ to find out how we can work together.

Start your own podcast! I love using my podcast to help people and share my knowledge, if you’d like to do the same but don’t know where to start on the tech and production front head over to www.podbubble.com – they make podcasting possible!

According to google in 2022, the average salary of a UK-based yoga teacher is somewhere between £25,000 to £32,00 per year.

I know from my experience of mentoring female yoga teachers that this figure can vary wildly and truth be told today’s podcast isn’t actually about average salaries of a yoga teacher based in the UK.  It’s about the mindset of money and how our collective beliefs could be keeping our incomes way lower than they should be.

Here is some interesting data from Google about the yoga industry in 2022:

• UK yoga industry is worth approx. £926 million
• Globally the Yoga Industry is worth somewhere between $37 to $88 billion (several figures for this one!)
• 75% of all yoga teachers are women 

Add into this on average men still earn more than women in every country in the world.

Women are hard-wired to over-deliver and under-charge, we’re long-term suffers of imposter syndrome, and all of this keeps us under-valuing what we bring to the world, under-charging, and burning out!

Ever questioned why yoga teachers believe it’s hard to earn money when the industry (let alone the wellness industry!) is worth so much?

Ever questioned why men earn more than women?

When we begin to question what we just accept as truth we can start to re-write these truths, and I want a world where women know the value of their gifts and charge appropriately, creating a business that energetically and economically supports them and makes the world a better place!

3 top tips to improve how much you can earn as a yoga teacher:

1. Do the maths on all your offers, what is your profit after costs (do you need to charge more, probably!)
3. Keep doing the maths, track your money in and out of your business and commit to making profit a habit.

4. Leverage – teaching weekly classes will only take you so far.  I love my weekly classes, but they are just part of my yoga business.  To fully share your gifts with the world and earn more money as a yoga teacher you need to diversify your offers and learn to leverage your time (more on this to come!)

I can support you through these challenging times and re-frame your money mindset and create a yoga business that is profitable, impactful and sustainable!  Visit me here to join my 6-month Prosperous Yogini mentorship program or add your name to the waiting list.

You can also train with me. I offer innovative, flexible online specialist training and CPD courses in pregnancy, postnatal, toddler & yin yoga, visit – https://amy-yoga.com/yoga-teacher-training/

Start your own podcast! I love using my podcast to help people and share my knowledge, if you’d like to do the same but don’t know where to start on the tech and production front head over to www.podbubble.com – they make podcasting possible!

Being stuck in the feeling of overwhelm is certainly one of my most common self-sabotaging behaviours!  Is it one of yours?

That feeling of having so much to do, that we don’t know what to do, or how to do something, keeps us spinning around in circles, wasting negative energy, and ultimately doing nothing!

Feeling overwhelmed is pretty understandable as a solo entrepreneur, we wear many hats and have many roles within our business, teaching yoga is the service we offer, this is just one part of your yoga business. 

Overwhelm is a stress response, a negative one and that’s never a good thing.

Here’s how to work your way out of feeling stuck and overwhelmed:

1. Come up with a strategy - what are the steps needed in order to complete the task(s) that currently feel impossible?
3. How much time will this take? (Be generous with your time)

4. Set aside time to do this task and commit to doing nothing else in that planned slot of time.

Other useful tips

• What are your glass balls and what are your plastic balls e.g. what can you drop for now (the plastic ones!)
• Can you get help from friends, family, or paid help.

And the best piece of advice – JOIN MY MENTORSHIP PROGRAMME TODAY - https://amy-yoga.com/prosperous-yogini-programme/

I can support you through the reasons you are feeling overwhelmed, doing this alone is not easy!  Visit me here to join my 6-month Prosperous Yogini mentorship programme or add your name to the waiting list.

You can also train with me. I offer innovative, flexible online specialist training and CPD courses in pregnancy, postnatal, toddler & yin yoga, visit – https://amy-yoga.com/yoga-teacher-training/

Start your own podcast! I love using my podcast to help people and share my knowledge if you’d like to do the same but don’t know where to start on the tech and production front head over to www.podbubble.com – they make podcasting possible!

Today I am inspired by a brilliant quote by Denise Duffield-Thomas - “Mindset is everything, the rest you can google”.

She couldn’t be more right!  Everything on the tech front can be figured out, and teaching is a skill you simply have to practise (so get out and teach btw!), keep practising and just share your love of yoga, the rest will follow.

But your beautiful brain may have other ideas!   Your brain is hardwired to keep you safe, loved and alive – thank you dear brain!  But this sometimes impacts our thoughts and therefore you must remember this formula:

Your thoughts create your beliefs, your beliefs inspire your actions (or non-action), and your actions create your results.

This cycle is going on in every aspect of your life, including your yoga business, and right now a whole load of mind-stuff trash could be stopping you from sharing the gift of yoga with the world and making money!

This isn’t about over-come self-limiting beliefs, I’ll tell you now you can’t overcome being human, so give up on that endeavour, plus being human is pretty cool!  

It is sometimes about feeling the fear and doing it anyway, but largely it’s about working from a place of compassion and expanding your zone of comfort.  This is how you create and grow your dream yoga business.

It is not easy doing this work alone, and the good news is you don’t need to!  

I can help support you in navigating your beautiful brain, challenging self-limiting beliefs and expanding your comfort zone

I would love you to join my Prosperous Yogini mentorship programme, I can support you to create your own profitable, sustainable yoga business.  Visit me here to find out more and see how we can work together.

You can also train with me. I offer innovative, flexible online specialist training and CPD courses in pregnancy, postnatal, toddler & yin yoga, visit – https://amy-yoga.com/yoga-teacher-training/

Start your own podcast! I love using my podcast to help people and share my knowledge, if you’d like to do the same but don’t know where to start on the tech and production front head over to www.podbubble.com – they make podcasting possible!

It is pretty understandable if your beautiful brain right now is in panic mode, and assuming that people will no longer be able to afford your yoga offers.

But this is simply not true, the previous recession in 2009 and the covid pandemic proved that despite these external events the yoga industry continued to grow.

The world needs yoga, especially in times of stress!

We can’t control external events, but we can control our response.   Imagine if you pretended that covid didn’t happen and continued to try to keep your in-person classes going during the lockdown.  It simply wouldn’t have worked.

The same is true now, you can’t pretend that the recession isn’t happening, and it’s prudent to begin to consider if you need to, and how you may adapt.   Yoga teaches us nothing is constant, everything is subject to change and this applies to your yoga business.

The definition of madness is doing the same thing and expecting a different result, so if you have something not working, perhaps it’s time to mix things up.

How may you adapt and diversify your offers to continue to serve?  100% review your prices, if your costs have gone up, or you adapt your offers to add more value, your prices should reflect this.

And remember, despite external events the yoga industry has grown and is projected to continue doing so!

And just like your students who will continue to invest in their health, you need to continue to invest in you.  Now more than ever you need me on your team to support you and grow your yoga business.

I would love you to join my Prosperous Yogini mentorship programme, I can support you to create your own profitable, sustainable yoga business.  Visit me here to find out more and see how we can work together.

You can also train with me. I offer innovative, flexible online specialist training and CPD courses in pregnancy, postnatal, toddler & yin yoga, visit – https://amy-yoga.com/yoga-teacher-training/

Start your own podcast! I love using my podcast to help people and share my knowledge, if you’d like to do the same but don’t know where to start on the tech and production front head over to www.podbubble.com – they make podcasting possible!