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Can marketing indeed be ethical and still drive results? Discover how Danielle, a certified StoryBrand guide, has been transforming businesses for over a decade by focusing on genuine, customer-first marketing strategies. Inspired by Donald Miller's "Building a Story Brand," Danielle shares her journey from public relations to becoming an advocate for ethical marketing practices. Her insights on clarity in business communication and maintaining integrity while telling your business's story are indispensable for anyone looking to build a brand that resonates authentically with their audience.

Navigating the maze of modern digital marketing can be overwhelming, but it doesn't have to be. Danielle and I explore the timeless principles of the StoryBrand framework, emphasizing simplicity and effectiveness. From understanding the overwhelming choices of digital marketing tools to focusing on what feels comfortable, like starting small or considering new platforms such as TikTok, the conversation is packed with practical advice. Whether you're a seasoned marketer or just starting, Danielle's approach will help you avoid analysis paralysis and keep your strategies customer-centric.

Harnessing the power of customer reviews could be the game-changer your business needs. Danielle offers actionable strategies for obtaining and leveraging detailed testimonials, from timing and persistence to crafting strategic elevator pitches. Learn to incorporate compelling customer quotes into your podcast episodes to enhance engagement and set clear listener expectations. Get ready to overcome mindset hurdles and create content that truly puts your customer first, guiding them through their struggles and aligning with their seasonal behaviors. This episode is a treasure trove of insights on ethical marketing, customer engagement, and compelling content creation.

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Have you ever felt like marketing your podcast makes you seem pushy or inauthentic? Let's discuss how to overcome these obstacles while boosting your confidence with actionable strategies that don't feel salesy. 

In this episode, I share creative tips for marketing your podcast effectively, addressing common challenges, and turning mistakes into valuable learning opportunities. We'll explore the importance of embracing experimentation and the flexibility of content creation while answering community questions to help you grow your audience with tailored advice.

Learn how to enhance your podcast's online presence through savvy cross-platform content marketing. We'll dive into Buzzsprout's latest features for seamless hosting and website creation, reveal why choosing the right brand colors matters, and provide step-by-step guidance on optimizing your content for accessibility. Discover how AI tools like ChatGPT can help you craft a comprehensive brand guide, making your marketing efforts smoother and more aligned with your target audience.

Aim for the top 10% of podcasts with practical strategies to boost your downloads from 30 to 500 per episode. We cover everything from using Kit for automated notifications to creating engaging soundbites and ensuring your interview guests have all the materials they need for easy sharing. 

Plus, get inspired by a fun fan mail story about using ChatGPT as a virtual host, and stay motivated to engage with your audience in innovative ways. Don't miss out on these insights to elevate your podcast and enhance your marketing strategy!

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 Have you ever wondered what it takes to experience a "pinch me" moment with one of your mentors? Join me for a chat with one of my mentors, Marie Forleo. If you had told me in the humble beginnings of my online business in 2018 that I'd interview Marie not once, not twice, but three times in one year...I would've called BS!

Tune in to hear about the dynamic setup of our latest Instagram live chat; you'll get more insight into the BTS of our conversation. Marie shares insights into her transformative B-School program while using her hair routine as a metaphor for the often messy entrepreneurship journey.

Throughout this episode, we celebrate two decades of entrepreneurial success stories, each filled with joy, play, and growth without the pressure. Discover how timeless principles and tools have helped over 80,000 individuals from diverse backgrounds achieve financial freedom and make a significant impact.

We also give a special shout-out to our listeners, including Elizabeth from New Jersey, reminding everyone to keep pushing forward. Whether you're a beginner or a seasoned entrepreneur, this episode offers a comprehensive roadmap to unlock your full potential and achieve extraordinary success.

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Reese Witherspoon. Mindy Kaling. Elizabeth Gilbert. These are just three of the women that inspire me every day in my journey. 

From teaching me about creativity to learning how to invest in myself, all of the mentors mentioned in today's episode have profoundly impacted my life. 

And, because it's Thanksgiving week here in the US, I wanted to sprinkle the universe with my gratitude for incredible mentors and thought leaders making a difference in the world. 

In today's episode, you'll learn seven mentors (there are nine -- so two bonus mentors!) that keep the motivation lights on over here at Proffitt HQ.

If you're looking for something to listen to while you crack your pecans and butter those fresh-out-of-the-oven rolls, this episode is for you! 

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Are you creating solo content? You should be. Unsure where to get started? Not to worry. I've got you covered in today's episode!

After creating more than hundreds of solo podcast episodes and YouTube videos, I've developed a content bank of helpful resources to guide you through the *awkwardness* of talking to yourself.

In today's episode, we're doing a content roundup of the Top 10 must-have resources for any solo content creator. Walk away from this episode with digestible, meaty content to help you better deliver unique solo content.

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"What does my story have to do with content?" Well, everything.

Today's guest, Chef Amanda Schonberg, demonstrates what it takes to turn on the mic and share your story. In our conversation, she shared that her journey with creating content on Periscope -- unsure of what she was doing --  was just the starting point for taking her baking skills and sharing them with the world.

As Host of the Baking for Business podcast, Chef Amanda teaches other bakers the lessons she's learned along the way and how they can make money in their business while sharing inspiring stories from her community. 

Even if you don't own a home baking business or can't follow a recipe, today's episode has extra special treats -- and some firey advice from our guest. You won't want to miss this delicious conversation!

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Are you doing a good job with your content? How do you know? Unless you get feedback from members of your audience, you could be creating content in a void -- never knowing what you could be doing better.

In today's episode, I'm walking you through four simple ways you can survey your audience and get feedback on your content. We're covering how to survey your community through:

1. Email
2. Youtube
3. Social Media
4. Google Forms

There are simple ways of surveying your audience, which I believe you should do regularly. And then, there are formal surveys you should send to your audience at least 2-3 times per year.

If you're new to asking or receiving feedback on your content, this episode will be the motivation you need to start implementing these simple processes today.

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How do you define "success?" What does it look like to achieve "content success?" Does it look like less editing time and more opportunities to engage with your community? 

In today's episode, we're talking about content success and what that looks like -- for you. We each have our own content creation journeys, and we all have different goals and dreams about what we want to do with our content.

Let's talk about three specific ways you can set yourself up for success in 2023 and how members of this community have achieved tremendous success with their content.

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Do you feel like you're wasting hours each week creating your content? Four specific tasks were the ultimate time wasters when I look back over my content creation journey. 

Not only did these culprits waste time, but they also drained my energy and motivation because they took so long -- and most of them had roots in perfectionism. 

In today's episode, I'm breaking down the four content wasters that held me and my content creation processes back for too long so that you can avoid making the same mistakes again. 

You'll walk away from this episode inspired to "let it go" and have more time and freedom with your content. Enjoy!

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"My content isn't growing anymore. I've tried publishing better content, having bigger named guests, and even spending more time editing - but I've stopped growing. What am I doing wrong?" Sound familiar?

There are 11 ways you may sabotage your content growth -- without even knowing it! Today's episode covers some mistakes I often see content creators making long after the allowable timeframe of "rookie mistakes."

These might keep your content from growing, your stats stagnant, and even push you further away from your content goals. Let's break these down one by one and walk through the stickiness of this conversation together. 

And don't worry, I've made most (if not all) of these mistakes too! Please take this opportunity to learn from what I've done wrong and make your content even stronger.

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"How do all of your content systems and processes work?" We've covered content creation strategies at the most granular levels on the podcast. 

Today, we're taking everything up to a higher level so that you can see the potential impact your content can have in the future. The three types of content workflows will help you navigate your content more smoothly, give you more confidence in your work, and provide a blueprint for managing your content in a fresh new way. 

All of the topics I'm teaching you in this episode are covered in-depth in my new program, Radical Repurposing. Still, I wanted to share them on the show to get your strategic brain thinking about ways your content can have a more significant impact.

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"Seriously though...what is content repurposing?" A question many of you have asked recently. It's not only a concept I've been obsessed with since 2020 when I decided to go all-in on my platforms. It's also the thing people ask me about the most.

Sure, people want to know how to start a podcast. Or how to get their show notes just right or their website. Or what to say for their YouTube CTAs. But most often, I'm asked, "How do you create so much content each week?" 

Today's episode is for answering your content repurposing questions. From videos to podcasts to blog posts, we're covering a little bit of everything. 

And if you have a question you want to be answered, head over to my PodInbox page to submit one for an upcoming episode.

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So you want to make money with your content, but you're not sure where to start, right? Today's guest may have the answers you've been looking for!

In this episode, I'm chatting with The Podcast Babes Founder, Anne Claessen. And this is an interview that has it all.

We talked about the journeys of content creation, how content burnout and podfade are real, and how you can add more to your content. Plus, Anne shares endless tips on how you can make money with your content.

Tune in to hear all the juicy details about podcast monetization and what you can start doing today. And make sure you grab Anne's free resource:  5 Ways To Monetize Your Podcast -- Monetize Your Podcast, Without Turning It Into One Big Ad 

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Ever wondered when’s the best time to start seeking podcast sponsors or how to differentiate between ads and sponsorships? In today's episode, we unravel the essentials of monetizing your podcast with our community member Leslie, who just launched her show and has burning questions. 

We break down the basics of sponsorships and get straight into self-sponsored content. Discover how promoting your products or services can be a robust form of self-sponsorship, setting you on the path to effective monetization right from the start. 

But that’s not all—we dive into various sponsorship models, sharing firsthand experiences with baked-in ads, dynamic content, and the strategic placement of pre-, mid-, and post-roll ads. 

I'm sharing our successes and challenges with top-recommended platforms like Buzzsprout and Riverside and highlighting resources such as Justin Moore's Brand Deal Wizard for securing those coveted brand deals. 

Even if your audience is small, we share insights on aligning sponsors with your brand to maximize every opportunity. Plus, engage with us and our community through questions, our newly rebranded newsletter, "Content Therapy," and more! 

Join us for an episode with practical tips and engaging stories to elevate your podcast monetization game.

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"How do you maximize your content strategy during an affiliate launch?" This topic hits close to home today!

While I'm in the thick of my affiliate promotion for Digital Course Academy 2022, I thought I'd share with you the behind-the-scenes for my content strategy.

I'm sharing the five pillars of content that make up my promotional strategy and digging into how I've learned -- from several years of launches -- where to focus my time, energy, and effort.

Whether launching an affiliate promotion or for your products and services, you'll find something extra special in this episode. 

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A big part of being a creator is learning to get strategic with your content. The strategy may not come to you naturally, but the sooner you adopt a strategic mindset with your content, the more it leads and revenue you’ll generate long-term.

In today’s episode, I’m covering how to build a better content funnel to get more leads and conversions in your content. I’m sharing what I look at when identifying opportunities and how I improve my funnels.

This episode is a little more advanced, but it has all the foundation principles I follow whenever I see the need to enhance the content in my business. Whether it’s blog posts, podcast episodes, or YouTube videos, there are specific things you can do to optimize your content to the best of your ability. 

Let’s dive into those strategies today.

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"Selling is hard. But selling in my content -- seems almost impossible!" Today's episode was created just for you if you've said these words.

Not only do we need to cover the four keys to successfully selling in your content, but we also need to go over why what you're doing right now may not be working.

I'm giving you the strategies I've used to increase conversions in my content and what I'd tell you if you're making some of the big mistakes I see daily with creators.

We're walking through how you can improve your selling, earn more revenue, and give your audience a better experience. After implementing these four keys, they'll be excited to buy what you're selling.

So let's get right to it!

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She's back! Today, I'm having a super fun interview with my friend and mentor, Amy Porterfield.

In this special bonus episode, we're talking about content and what it means to not have to start from scratch ever again. Amy shares with us about her podcast journey and the impact it's had on her business. She even gives us a little nugget about her new book she wrote, coming in 2023!

But most of all, Amy shares with us the behind scenes of some of her most recent uncomfortable experiences creating content. TikTok came up a bunch and even what it's like to record while she's on a walk with Scout. (You'll love her BTS awkward stories. They are so relatable!)

Plus, tune in to today's episode for a special invite from Amy!

The show notes for today's episode can be found at: https://krystalproffitt.com/5-lessons-i-learned-from-amy-porterfield

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"People aren't buying my product or signing up for my lead magnets from my content. What am I doing wrong?" There are three reasons your audience isn't jumping up and down to follow your content CTAs.

Let's break them down one by one in today's episode. 

I see a few of these mistakes every day -- and you shouldn't feel ashamed if you've made them because I've done it too! Other mistakes you may not be aware that you're making them.

But my goal with this episode is to make sure you understand where you can improve your content so that you're set up for success the next time you launch something. 

Whether it's swag for your audience, a lead magnet, or a $1,000 product, I want you to feel confident that people WILL buy from your content.

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"Do you even blog?" That's today's guest catchphrase, and it makes me smile every time I hear it!

In this episode, I'm chatting with Pete McPherson: Blogger, Podcaster, & YouTuber. He's achieved the content creator trifecta by having all three types of content in his business. And, because I know this audience so well, I know that's what YOU secretly want to have.u

Listen in as Pete shares how he started blogging and the pivots he's made in his journey. As someone who's interviewed marketing legend Seth Godin, he knows all about strategy and how to show up with confidence in your content.

This episode is for anyone interested in branching out into a new type of content, but you're not sure if "it'll all be worth it." Trust us. It is.

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"What can I do with all of this content I've created? Can I sell it?... But wait. I've already given so much away for free; how will that work?" 

Today's episode is for those with a decent amount of content backlog (from your podcast, blog, or YouTube channel) who have been trying to figure out how to create a digital product.

I'm sharing the easiest way to create your first (or next) digital product in 5 steps. We'll journey through the different formats to consider, the platforms I recommend for selling a product, and even specific examples of how I've done this with my content.

If you've been wanting to monetize your free content without starting from scratch, this episode is for you! 

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"I swear we've covered this topic before. Why can't I find it?" This is the question I asked 20 minutes before I started recording today's episode. Because I knew we'd covered this topic, but I couldn't locate where.

Then, it occurred to me. We've only discussed "timely vs. evergreen" when creating content for your audience. Not when it comes to creating content.

Today's episode is a mix of recapping what we've covered on the show (and linking to those episodes in the show notes) and sharing with you what I left out of earlier episodes.

This particular episode is for you if you've heard the words timely and evergreen and have no clue what that is. And if you need a refresher on the pros and cons of these formats, you'll also learn a thing or two. 

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"How do you focus on selling just one product in your content without your audience getting sick of hearing the same thing over and over?" I've heard every version of this question -- multiple times -- over the last four years.

And today, I'm happy to answer it specifically for one community member (shout Amy Connell, and thanks for the question!) but also for everyone worried about selling inside their content. 

This question from the community sparked a great idea I had about covering more of the basic principles of marketing and advertising on this podcast. After listening to this episode, I hope you feel more comfortable making calls to action in your content.

So, get ready to take notes. Pull up a seat, grab your favorite beverage, and take notes on how to sell your first (or next) product inside your content.

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“...many different ways that you can do social media... there's not one way that you approach it that's the “right way” to do it...” This was the start of a social media conversation during a coaching call.

In today's coaching call, I'm chatting with Monique Simmons, host of the DEMO with No Podcast, about social media strategies, podcast websites, and more.

While strategies are good to follow (even the ones we offer here), you have to apply them to your content in an objective way. In other words, not to blindly follow someone's strategy just because they said it'll work.

Listen in as we talk about social media themes and what Monique has explored when it comes to strategies you can try for your own content.

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What if a single conversation could revolutionize your approach to sponsorships? Join me and Justin Moore, my sponsorship coach, as he shares a groundbreaking announcement—the launch of his Sponsorship Strategies Summit. This unforgettable episode was recorded at ConvertKit's breathtaking new podcast studio. (Stay tuned for the YouTube version of our convo!)

Together, we unpack the transformative power of sponsorships for creators and discuss Justin's visionary plan to connect creators and sponsors through a dedicated conference. Picture an "anti-conference" designed to empower creators and foster genuine connections. 

We explore the concept of attendees walking away with completed media kits and personalized sponsor positioning while participating in a Shark Tank-style pitch session that could secure real sponsorships. We also reflect on the value of overcoming self-doubt and making bold asks, highlighting how intimate gatherings can be more impactful than large, impersonal conferences. 

Drawing from our own experiences, we share insights into creating supportive environments for creators of all sizes. Our practical advice on leveraging local opportunities and building meaningful partnerships will help you unlock the full potential of your business's reach. Hear diverse client stories, like a helicopter pilot from "Deadliest Catch," that underscores the universal struggle of self-doubt among creators. 

We also emphasize the importance of quality over quantity in sponsorships and the benefits of in-person interviews for fostering natural, well-rounded dialogue. Don't miss Justin's "Brand Deal Wizard" course, which offers invaluable tips for monetizing content. If you're near Boise, check out ConvertKit's new podcast studios. Subscribe and follow for more game-changing insights!

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“I want to promote my business in my content, but how often is too much?” A question I asked a lot when I first started promoting my business on my podcast and YouTube channel.

In todays episode, we’re talking about the delicate balance between “not enough” and “too much” when it comes to selling in your content. I’m also sharing resources to help you get better at selling if that’s something you struggle with today.

If you’ve been wondering, “Can I sell my product on my podcast?” Yes, you can.

If you’ve asked, “Should I mention my services on my YouTube channel?” I’d tell you absolutely!

Don’t shy away from selling in your content. But first, listen to todays episode to help you think about how often to make those asks and what they can look like.

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"You know enough about what you're talking about to create content and market it to your audience." This statement is my usual opening line. It's what I tell most creators that are hesitant to market their podcast or YouTube channel initially.

Today's coaching call with Aurora Aaraas isn't any different. She comes to our chat with an academic background, enthusiasm about her topic, and a willingness to learn new marketing skills -- the trifecta of success in marketing!

Throughout our conversation, you'll hear as we walk through the beginning stages of Aurora's content and how she plans to navigate content creation as a Norwegian podcaster. 

If you're an international podcaster waiting on insights into podcasting in another language, this episode peeks into some things to consider.

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Step aside Facebook Ads. Move over Instagram Sponsored posts. Buzzsprout just blew the freaking lid off podcast advertising!

In today's episode, I'm breaking down Buzzsprout's newest (amazing!) feature that we've all been waiting for: Buzzsprout Ads.

This new feature allows two things that have been seemingly impossible for a lot of podcasters: 

1.  A way to monetize your podcast easily (while also shedding light on other excellent podcasts)
2. AND a way to promote your show to a captive audience of podcast listeners.

I'm breaking down why this is important for you as a podcast host -- and how you can start running ads immediately. We're also covering requirements for running promotional ads and what that looks like as a show host.

Today's episode is super juicy and full of details that'll make your mind expand and explode in the best way possible. So, join me for a download of everything you need to know about Buzzsprout Ads.

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"But I don't want to dance on video!" This statement has been the loudest complaint/hesitation I've heard from people in this community not wanting to try TikTok. And I'm by no means an expert on the matter.

But that's why I invite guests to this show to share their experience and expertise with you, so I don't have to know everything! 

Today's guest, Aubree Malick, is a podcast host of the Freelance to CEO Podcast and a TikTok sensation. As a former teacher and someone with a heart for helping others, Aubree's sharing with us her journey of leaving her teaching job to become a full-time online educator.

We talk about how TikTok has contributed to her explosive growth in the last two years and cover some of the not-so-nice aspects of the business. 

If you're getting out of your comfort zone (deep in the messy middle) and want validation that you're on the right track, today's episode is just for you!

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"How did you get the chance to work with amazing brands when you were first starting?" I get asked a lot about how I was able to work with brands like Buzzsprout, Streamyard, and other industry favorite brands.

In today's episode, I'm breaking down what these affiliate and brand partnerships look like and giving you strategies to help you find the perfect brands to align with your business and content.

We're talking high-level about affiliate promotions, why taking the time to optimize content pays off in a big way, and why it's crucial to be a product evangelist for your favorite brands.

If you've wanted to partner with companies you love, you'll learn how to do it in this episode.

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Have you ever thought, "I have a specific audience I want to reach, but I'm not completely sure where to find them. I know my people are out there, but how do I reach them..."?

We're diving into this topic during our coaching call today with Haley Peel, the host of The Empowered Adventurer Podcast. We discussed a few options for Haley to market her show and business to this specific subset of adventure enthusiasts.

We also talked about podcast guesting podcasts and thinking outside the box for your content audience. Don't shy away from expanding into new areas to find the people you want to reach.

Today's episode is great for anyone wanting some new marketing ideas for their content!

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"How many times should you, or a guest on your podcast, mention their podcast during the interview?" This question from the community is what we are answering in today's episode.

One of the things I love about having a YouTube channel is the comment section. There are flattering comments, ridiculous rants, and helpful questions in the comments. Today's episode is based solely on one comment I received from an audience member.

It's one of those "If one person has this question, I bet 20 more people do too" questions. We're talking about how much you should talk about what you do in content interviews. 

If you've had "guest on more podcasts" or "get in front of a bigger audience" on your to-do list, this episode will help you balance how much you need to plug yourself and where to find the balance between too much and not enough.

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"...part of it also is that I know so much I have so much to share. I have so much to share!" Do you feel this way too?

You could talk about your content topic for days, weeks, or even years without skipping a beat. But maybe, you're not 100% sure which idea comes next. Or how many ideas to shove into one piece of content.

Today's episode is a continuation of our coaching call series, and I'm chatting with Kay'aleya Hunnybee about the beginning stages of her podcast journey. We're covering how to overcome switching between planning, recording, and editing an episode without feeling overwhelmed.

We're also tackling the big questions about show notes and when to start creating them.

This episode is juicy for anyone just getting started on their content journey! 

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"What's the best way to tie all of your content together across a podcast, YouTube, email, and social media?" The answer is simple: one weekly theme!

In today's episode, I'm walking you through how I've managed to coordinate all of my content into a weekly theme. Creating one specific theme helps make the content message clearer and allows me to promote different pieces of content with more confidence.

Whether your goal is to create one long-form piece of content that you repurpose into bite-sized nuggets or you want to go deep on one platform while keeping it high level in another, this episode has the strategies you need!

After creating almost 1,000 podcast episodes, 350 YouTube videos, and sending a weekly email since 2017, I can assure you that creating a weekly theme for my content has saved me from unnecessary stress and overwhelm -- and it can help you too!

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"I  just have so many ideas. My challenge is kind of matching the ideas to my launch calendar, but then also fleshing out those ideas." This statement is the jumping-off point of what we're talking about today.

We're continuing our coaching call series with Jean Miller from the Art of Homeschooling podcast. Jean wants to know more about aligning content across multiple platforms - in her case, a podcast and YouTube channel.

I'm sharing how I use my podcast as the dry run for my YouTube videos and digging into my behind-the-scenes strategy of using the same idea across multiple platforms. 

If you've been thinking about adding a new platform to your content, this coaching call is for you!

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Unlock the secrets to resilience and growth in content creation as we recap day two of Craft and Commerce 2024! Hear from Susie Bullock of "Hey Grill, Hey," who candidly contrasts the millennial dream with harsh realities, sharing invaluable practices like mindset shifts, gratitude, journaling, and meditation that have helped her persevere through challenges. Susie's journey is a beacon of hope for content creators struggling to maintain their passion amidst adversity.

Ever wondered about the transformative power of storytelling? Isa Adney, Senior Storyteller at ConvertKit, takes us behind the scenes of ConvertKit’s impactful documentary series, illustrating how sharing authentic stories can unite and uplift the creator community. This segment, coupled with insights from Codi Sanchez, who invested heavily in content creation this year, highlights the importance of collaboration, support, and declaring your dreams—even when the path isn't easy.

Join us as we reflect on Barrett Brooks' eye-opening talk about recognizing our achievements to combat self-doubt and jealousy. We also delve into Mandy Guebler’s bold pivot from TV stardom to her true passion, Happy, Happy Houseplants, reinforcing the importance of following one’s inner voice. 

Wrapping up with a nod to Bonnie Christine's timeless apple tree metaphor and Ali Abdaal's killer YouTube strategies, we remind you that patience and steady growth are essential. Please stay connected with our community by following our podcast and subscribing to our YouTube channel.

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What is a “content funnel,” and why does it need a strategy behind it?

We’re diving into one of my favorite marketing tools in today's episode: funnels! I’m sharing with you why content funnels are so important and why I wish I would've had at least one setup when I first started.

If you're new to content creation, you'll be miles ahead of the other creators in your genre. And if you've been creating content for a while but not getting the growth you want to see, this may be just the episode you've been missing.

You'll also learn the five critical things to consider when building a content funnel while I walk you through the exact funnel I use in my business. (Plus, there's an excellent illustration in the show notes. Don't judge my handwriting, though!)

My goal with this episode was for you to walk away feeling energized and more confident in your content strategy, and ready to look at your content with a fresh perspective.

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Are you trying to decide if you'll have a YouTube channel or a podcast? Or maybe you already have one, and you're trying to determine if it's time to add another platform. 

We're looking at all of the angles of a podcast vs. a YouTube channel in this episode.

Today, I'm sharing insights on how each platform is different and the same. Although I'm not pitting these two against each other to decide which is the "ultimate champion" for content creators, I am sharing with you what I enjoy about each one.

You'll walk away with a clearer picture of why repurposing across the two platforms is challenging and straightforward in one episode. You'll also understand why they each serve their content strategy purpose in my content behind the scenes.

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I get asked about podcast show notes from new podcasters and content creators. Everyone wants to know why podcast show notes are important. 

In today's second episode of our coaching call series, I'm diving into why they are important and answering specific questions for our guest, Theresa Harp.  

We're going down the rabbit hole of having podcast show notes living on a website, SEO strategies, and why descriptions and how show notes are different. I'm even offering Theresa my secret weapon for how I determine which aspects of my content deserve the most attention! 

Don't worry. You'll get it, too, when you listen to the episode!

Enjoy today's episode!

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If you had told me ten years ago that my obsession with movies like Billy Madison, Old School, and Mean Girls would be the foundation for a podcast episode one day, I would've called you a big fat liar!

Well, it is true. Today, I'm sharing with you what I've learned from some of the best content creators of my youth -- and we're using the term "content creators" loosely here to describe comedians and students of comedy that I've idolized over the years. 

In this episode, I'm sharing seven things I've learned from comedians about content creation that you can use in your content -- even if your topic is serious and no joking matter.

Plus, you'll get to hear more of the roots of why I am who I am -- thanks for playing Jeff Foxworthy's "You Might Be a Redneck" tapes on repeat, Dad! 

And I don't mean to be biased, but this may be one of the most fun episodes I've created in the last 12 months! 

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Do you ever think, "I'm not ready. I should keep pushing back my launch date. I'll try again when I feel [INSERT COMFORTABLE ADJECTIVE],"?

Today's episode is the first in a brand new coaching call series where I'm talking to content creators about their goals, obstacles, and where they need a little more guidance in their content. 

In this episode, we're talking to Stacia Archer-Clarke, who has all of the content ideas but gets stuck on which one is the best one to start with. We talked about her content plans for her podcast and how struggling with impostor syndrome happens to all of us when we're just getting started with something new.

If you're new to the content creation world or looking for permission to get started, today's episode is for you! 

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Have you thought about making your podcast episodes a tiny bit shorter? Or publishing your YouTube videos on Thursday instead of Tuesday? Or email your list two times per week instead of one?

Making changes to your content can feel scary, especially when you aren't guaranteed that your audience will have a positive reaction to your changes. This is why we need to talk about how to make changes to your content.

In today's episode, we're covering whether or not you should announce to your audience that changes are coming and the pros and cons of each option. 

Plus, I'm sharing my plan for upcoming changes to my content at Proffitt Media and what you can expect. (Yes, it's a super meta episode!)

It's a juicy behind-the-scenes episode I have yet to share anywhere else. My podcast audience gets dibs on the "Breaking News" first!

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"I was having a great conversation with my podcast guest, but suddenly...I had no idea what we were talking about anymore! The conversation got away from me. How do I keep that from happening again in the future?"

Sound familiar? I often hear from podcast and content hosts that their guests went down a rabbit hole and never recovered to the topic at hand. But, where does the fault lie here? With the guest? Or with the host?

If you answered "the host," you're correct! 

In today's episode, I'm covering three important podcast interview tips for hosts that will keep the conversation on track and actionable for your audience. No more rabbit holes and tangents leaving you wondering, "How did we even get here?" 

After you listen to this episode, you'll understand the strategies I use to bring the conversation back on track and what it looks like to make big decisions about your content. Enjoy!

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Are you terrified to put yourself out there? Not sure that your product, content, or business is ready to go? Or having second thoughts about launching because of a bad experience you've previously had?

Yup, I've been there too! This is why I wanted to bring on today's guest and Launch Expert, Carrie Flynn. 

Our chat covered the ups and downs of launching, some of our biggest mistakes when we first put ourselves out there, and brought up our favorite launch tools and trends today. We even brought up embarrassing stories we wish would've never happened but are common launch mistakes in our industry.

Whether you're planning your first or next launch, this episode will open your eyes to what you can expect when putting your next big thing out. 

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We've talked on the show before about ways to encourage your guests to share an interview they have with you on your podcast. Today, we're flipping everything on its head to talk about how you can promote your podcast guest appearances on someone else's show.

We're walking through the 3-key parts of promoting your guest interviews and why treating someone else's content like your own helps you show up much differently. 

Whether you're thinking about marketing a guest promo during, before, or after an episode has been recorded and goes live, there are essential things you can do to get the coveted "I'd love to have you back on the show!..." at the end of an interview.

This episode is excellent for podcast hosting and podcast guesting and the multi-faceted approaches you can take to model the quality of guests you want to have on your shows. Enjoy!

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"I had to take a break from my content and I'm not sure how I can get back to the consistent routine I had before." I hear this very often from content creators.

Today's episode is a clip from a live stream where we had a question from Leah about how to get back into your content and start publishing on a regular basis again.

In this clip, you'll hear what I'd suggest if I were coming back from a break in my content and how I'd approach the "right way" to come back. (PS, there is no "right way" to come back.)

I'm also explaining how I repurposed my live stream to create this podcast episode today so you can replicate the process. 

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Ever wonder what happens when you gather the brightest minds in content creation under one roof? Join me as I recap part one of the magic of my second annual experience of ConvertKit's Craft and Commerce event, a gathering that inspired and transformed me. 

From the major announcement of ConvertKit's rebranding to 'Kit' to my journey rebranding as a 'content therapist,' this episode bursts with exhilarating moments and invaluable insights. (Plus, I spill the beans on my unique conference note-taking method, resulting in a massive 221-page Google Doc packed with screenshots and wisdom.)

Prepare to be motivated by industry leaders like Jen Olmsted and Nathan Barry. Jen's captivating talk, "Don't be the best, be the only," sparked a rethink of my coaching strategy, while Nathan's revelations on audience engagement were genuinely eye-opening. 

I also had an exciting visit to the newly launched Kit Podcast Studios in Boise, Idaho, and I'm thrilled to share the incredible opportunities it offers for creators like you. Dive into the afternoon keynotes from Xayli Barclay, Chennel Basilio, and John Youshei, who shared actionable strategies on leveraging AI, mastering the art of asking, and adapting successful content strategies to elevate your social media game.

We also explore the art of repurposing and reusing content inspired by none other than Queen Bey herself, Beyoncé. Initially skeptical, I discovered the immense value in innovating and adapting existing material to reach a broader audience more effectively.

Balancing authenticity and creativity, I introduce the concept of a "virality meter," inspired by Codi Sanchez, to help gauge your content's potential impact. So, strap in and get ready to embrace creativity, take calculated risks, and remember—every epic journey starts with a single step.

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Whether you're interviewing guests on your podcast or in your live stream shows, being a great interview takes time. And today, I'm excited to share with you 4 tips that can help set you on the right track to becoming a better interviewer.

From how to structure your content questions to ways you engage with your guests, I'm sharing with you what I've learned from hundreds of interviews since I started creating content. 

Today's tips are founded on creating genuine conversations that lead to amazing content for the host and the audience.  

If you've been wanting to take your interviews to the next level, this episode is for you!

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We're bringing back a popular segment, "Questions from the Community". And today's question comes in the form of an audio clip submitted by Jean in our podcast community.

In today's episode, we're listening to Jean's question about audience engagement and then diving deeper into the solutions I'd offer to anyone wanting to have a more engaged audience.

We're also covering how Jean submitted her "call-in" style question for anyone else that wants to have their question played on The Proffitt Podcast. (I'd love to do more episodes like this, so please submit your questions ASAP!)

One last thought for those of you wanting to get your audience more engaged with your content: don't stop trying. It took a lot of trial and error to figure out how to meet my audience where they were -- and it was worth every ounce of effort.

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"How do you avoid spending hours of your life on Google or thousands of dollars (I don't have!) when you're creating content?" Today's episode addresses both of these major issues.

As someone who's been creating content online since 2016, I've learned a thing or two about what's most important to spend time on and where I can save some serious moolah!

First and foremost, we're talking about ways to simplify your processes so that you're not wasting time or money. Then, we're diving into 2 of my favorite topics in the world: repurposing and batching. 

We'll round out the episode with my money-saving strategies that help me keep my content creation obsession affordable and not drain my bank account. 

This is an episode for newbies, those of you in the middle, and seasoned pros to learn where you can tighten up on the time management and trim down those expenses.

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