The Proffitt Podcast – Details, episodes & analysis

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Can marketing indeed be ethical and still drive results? Discover how Danielle, a certified StoryBrand guide, has been transforming businesses for over a decade by focusing on genuine, customer-first marketing strategies. Inspired by Donald Miller's "Building a Story Brand," Danielle shares her journey from public relations to becoming an advocate for ethical marketing practices. Her insights on clarity in business communication and maintaining integrity while telling your business's story are indispensable for anyone looking to build a brand that resonates authentically with their audience.

Navigating the maze of modern digital marketing can be overwhelming, but it doesn't have to be. Danielle and I explore the timeless principles of the StoryBrand framework, emphasizing simplicity and effectiveness. From understanding the overwhelming choices of digital marketing tools to focusing on what feels comfortable, like starting small or considering new platforms such as TikTok, the conversation is packed with practical advice. Whether you're a seasoned marketer or just starting, Danielle's approach will help you avoid analysis paralysis and keep your strategies customer-centric.

Harnessing the power of customer reviews could be the game-changer your business needs. Danielle offers actionable strategies for obtaining and leveraging detailed testimonials, from timing and persistence to crafting strategic elevator pitches. Learn to incorporate compelling customer quotes into your podcast episodes to enhance engagement and set clear listener expectations. Get ready to overcome mindset hurdles and create content that truly puts your customer first, guiding them through their struggles and aligning with their seasonal behaviors. This episode is a treasure trove of insights on ethical marketing, customer engagement, and compelling content creation.

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

Head to krystalproffitt.com/tonic to check out TONIC's brand new designs in their Martini collection from now until June 10th!

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

Have you ever felt like marketing your podcast makes you seem pushy or inauthentic? Let's discuss how to overcome these obstacles while boosting your confidence with actionable strategies that don't feel salesy. 

In this episode, I share creative tips for marketing your podcast effectively, addressing common challenges, and turning mistakes into valuable learning opportunities. We'll explore the importance of embracing experimentation and the flexibility of content creation while answering community questions to help you grow your audience with tailored advice.

Learn how to enhance your podcast's online presence through savvy cross-platform content marketing. We'll dive into Buzzsprout's latest features for seamless hosting and website creation, reveal why choosing the right brand colors matters, and provide step-by-step guidance on optimizing your content for accessibility. Discover how AI tools like ChatGPT can help you craft a comprehensive brand guide, making your marketing efforts smoother and more aligned with your target audience.

Aim for the top 10% of podcasts with practical strategies to boost your downloads from 30 to 500 per episode. We cover everything from using Kit for automated notifications to creating engaging soundbites and ensuring your interview guests have all the materials they need for easy sharing. 

Plus, get inspired by a fun fan mail story about using ChatGPT as a virtual host, and stay motivated to engage with your audience in innovative ways. Don't miss out on these insights to elevate your podcast and enhance your marketing strategy!

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

Head to krystalproffitt.com/tonic to check out TONIC's brand new designs in their Martini collection from now until June 10th!

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

 Have you ever wondered what it takes to experience a "pinch me" moment with one of your mentors? Join me for a chat with one of my mentors, Marie Forleo. If you had told me in the humble beginnings of my online business in 2018 that I'd interview Marie not once, not twice, but three times in one year...I would've called BS!

Tune in to hear about the dynamic setup of our latest Instagram live chat; you'll get more insight into the BTS of our conversation. Marie shares insights into her transformative B-School program while using her hair routine as a metaphor for the often messy entrepreneurship journey.

Throughout this episode, we celebrate two decades of entrepreneurial success stories, each filled with joy, play, and growth without the pressure. Discover how timeless principles and tools have helped over 80,000 individuals from diverse backgrounds achieve financial freedom and make a significant impact.

We also give a special shout-out to our listeners, including Elizabeth from New Jersey, reminding everyone to keep pushing forward. Whether you're a beginner or a seasoned entrepreneur, this episode offers a comprehensive roadmap to unlock your full potential and achieve extraordinary success.

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

Head to krystalproffitt.com/tonic to check out TONIC's brand new designs in their Martini collection from now until June 10th!

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

Reese Witherspoon. Mindy Kaling. Elizabeth Gilbert. These are just three of the women that inspire me every day in my journey. 

From teaching me about creativity to learning how to invest in myself, all of the mentors mentioned in today's episode have profoundly impacted my life. 

And, because it's Thanksgiving week here in the US, I wanted to sprinkle the universe with my gratitude for incredible mentors and thought leaders making a difference in the world. 

In today's episode, you'll learn seven mentors (there are nine -- so two bonus mentors!) that keep the motivation lights on over here at Proffitt HQ.

If you're looking for something to listen to while you crack your pecans and butter those fresh-out-of-the-oven rolls, this episode is for you! 

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

Head to krystalproffitt.com/tonic to check out TONIC's brand new designs in their Martini collection from now until June 10th!

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

Are you creating solo content? You should be. Unsure where to get started? Not to worry. I've got you covered in today's episode!

After creating more than hundreds of solo podcast episodes and YouTube videos, I've developed a content bank of helpful resources to guide you through the *awkwardness* of talking to yourself.

In today's episode, we're doing a content roundup of the Top 10 must-have resources for any solo content creator. Walk away from this episode with digestible, meaty content to help you better deliver unique solo content.

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

"What does my story have to do with content?" Well, everything.

Today's guest, Chef Amanda Schonberg, demonstrates what it takes to turn on the mic and share your story. In our conversation, she shared that her journey with creating content on Periscope -- unsure of what she was doing --  was just the starting point for taking her baking skills and sharing them with the world.

As Host of the Baking for Business podcast, Chef Amanda teaches other bakers the lessons she's learned along the way and how they can make money in their business while sharing inspiring stories from her community. 

Even if you don't own a home baking business or can't follow a recipe, today's episode has extra special treats -- and some firey advice from our guest. You won't want to miss this delicious conversation!

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

Head to krystalproffitt.com/tonic to check out TONIC's brand new designs in their Martini collection from now until June 10th!

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

Are you doing a good job with your content? How do you know? Unless you get feedback from members of your audience, you could be creating content in a void -- never knowing what you could be doing better.

In today's episode, I'm walking you through four simple ways you can survey your audience and get feedback on your content. We're covering how to survey your community through:

1. Email
2. Youtube
3. Social Media
4. Google Forms

There are simple ways of surveying your audience, which I believe you should do regularly. And then, there are formal surveys you should send to your audience at least 2-3 times per year.

If you're new to asking or receiving feedback on your content, this episode will be the motivation you need to start implementing these simple processes today.

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

Head to krystalproffitt.com/tonic to check out TONIC's brand new designs in their Martini collection from now until June 10th!

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

How do you define "success?" What does it look like to achieve "content success?" Does it look like less editing time and more opportunities to engage with your community? 

In today's episode, we're talking about content success and what that looks like -- for you. We each have our own content creation journeys, and we all have different goals and dreams about what we want to do with our content.

Let's talk about three specific ways you can set yourself up for success in 2023 and how members of this community have achieved tremendous success with their content.

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

Head to krystalproffitt.com/tonic to check out TONIC's brand new designs in their Martini collection from now until June 10th!

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

Do you feel like you're wasting hours each week creating your content? Four specific tasks were the ultimate time wasters when I look back over my content creation journey. 

Not only did these culprits waste time, but they also drained my energy and motivation because they took so long -- and most of them had roots in perfectionism. 

In today's episode, I'm breaking down the four content wasters that held me and my content creation processes back for too long so that you can avoid making the same mistakes again. 

You'll walk away from this episode inspired to "let it go" and have more time and freedom with your content. Enjoy!

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

Head to krystalproffitt.com/tonic to check out TONIC's brand new designs in their Martini collection from now until June 10th!

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Send Krystal a Text Message.

"My content isn't growing anymore. I've tried publishing better content, having bigger named guests, and even spending more time editing - but I've stopped growing. What am I doing wrong?" Sound familiar?

There are 11 ways you may sabotage your content growth -- without even knowing it! Today's episode covers some mistakes I often see content creators making long after the allowable timeframe of "rookie mistakes."

These might keep your content from growing, your stats stagnant, and even push you further away from your content goals. Let's break these down one by one and walk through the stickiness of this conversation together. 

And don't worry, I've made most (if not all) of these mistakes too! Please take this opportunity to learn from what I've done wrong and make your content even stronger.

If you've wondered why nothing is working in your business in 2025, you need a clear strategy. Download our free guide, Build Your Business's Strategic Foundation, where I'm walking you through a business model canvas and a customer journey map. You'll see how we use this at Proffitt Media, plus find templates for you to create your own. Go to krystalproffitt.com/strategy to download today.

Head to krystalproffitt.com/tonic to check out TONIC's brand new designs in their Martini collection from now until June 10th!

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)