The Product Entrepreneur Podcast – Details, episodes & analysis

Whether you’re a full-face glam type or a natural face girlie, you probably already know one of the most important (and hard to perfect) steps of the makeup routine: 

Your foundation. 

I was struggling with this myself this past year. My usual go-to—the Fenty Sheer Glow foundation—just never really agreed with my skin, no matter what I tried. It looks so bomb on other people, but on me, it just sat kind of cakey and dry. My skin never drank it up like I wanted it to. 

Enter my new fav: the Dior Forever Skin Glow foundation. I gave this one another try, and voila: melty, glassy perfection! 

But of course, you know me—it’s never just about makeup. 

My recent discovery got me thinking about the parallels between the foundation we put on our faces and the foundation of our product-based brands.  (Stick with me here!)

Your base sets the tone for your final look. 

It either pulls everything together, or it sets you up for failure. 

It can either make you feel like a glowy goddess, or it makes you feel self-conscious and out of place. 

It’s also a tricky balance that takes some people years to really nail. But once you do, there is no turning back!

Trust me—finding that right foundation (whether for your face or your brand) makes you feel like you’re on Cloud 9. 

And if you need a little help finding the right match, be sure to tune in to this week’s podcast episode, where we dive into the things you need for the best brand foundation possible, including: 

💄Raving about specific features and benefits of your product

💄Showing the moment of choice to back up your premium pricing

💄Adding character, depth, and personality with your positioning 

And more! 

You deserve a foundation that flatters you—let’s figure out what that looks like for your brand!

✨ FREE TRAINING:

Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging

✨ WORK WITH MAUREEN:

Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call. 

✨ CONNECT WITH MAUREEN:

🖥  Website: Startward Consulting

📷  Instagram: Follow Me On Instagram

📷 Youtube: Subscribe To Youtube Channel

Picture this: 

You’ve poured hundreds (if not THOUSANDS) of hours into designing the perfect product. 

You know it works. You went through dozens of prototypes to iron out every single kink. It addresses a particular problem and makes things 10X easier. Heck, you use it yourself!

People should love this. 

And yet…it’s not flying off the shelves. 

Lots of you are probably in this predicament yourself. And if you are, I want to tell you something super important: 

You have a great product—but that’s not enough. 

Your blood, sweat, and marketing budget is a phenomenal start, but you can’t outmarket your sales strategy. 

That’s where I’m here to help!

In this week's podcast episode, we get into the nitty-gritty of how to make your product sell like hotcakes the way that it DESERVES, including: 

✨ How to frame your messaging to be irresistible 

✨ Tapping into what your People constantly talk about

✨ Conveying your convictions (aka your “Why”)

And most importantly, how to tie it all together in one pretty, punchy package!

We already know your product is life-changing. Now, it’s time to make that translate into some life-changing sales! 

Tune in today, and in just 30 short minutes, let’s make those shelves nice and empty—the way they should be!

✨ FREE TRAINING:

Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging

✨ WORK WITH MAUREEN:

Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call. 

✨ CONNECT WITH MAUREEN:

🖥  Website: Startward Consulting

📷  Instagram: Follow Me On Instagram

📷 Youtube: Subscribe To Youtube Channel

So many entrepreneurs get scared of looking at their numbers. It’s frustrating,  it’s disheartening, and it can even be paralyzing. 

If this sounds like you, then I have to ask you: . 

What if you could get excited to look at your numbers every month—BEFORE those major sales start to come in?

What if looking at your numbers could feel you with hope, energy, and excitement? 

What if everything just stopped feeling like a slog and more like the start of something new?

And now, you don’t have to do it alone!

In this week’s podcast episode, we revisit session #3 of our Big Brand Academy to dive into how to use your numbers to reach those goals for your brand, including: 

⭐The 4 Numbers you need to track so you can stop relying on push tactics (i.e. inflated marketing budgets, adding more influencers, etc)

⭐Demystifying the data dashboard (so you know what to look for) 

⭐Walkthrough a simulation to help you see in real time how to maximize revenue, drive new growth, and defend against competition 

Crunching your numbers sounds painful. It can feel painful at first. But with practice—and a little guidance from yours truly—your numbers can empower you to make strategic decisions. Those decisions give the control back to you—where it belongs!

✨FREE MASTERCLASS: THE SECRET PSYCHOLOGY OF YOUR  SHOPPER

Learn How to Use The Secret Psychology of Shoppers to Get More Sales!  Three Easy Ways to Get Customers to Start Picking Your Product instead of the Other Brand! www.startwardconsulting.com/webinar

✨ FREE TRAINING:

Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging

✨ WORK WITH MAUREEN:

Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call. 

✨ CONNECT WITH MAUREEN:

🖥  Website: Startward Consulting

📷  Instagram: Follow Me On Instagram

📷 Youtube: Subscribe To Youtube Channel

Have you ever tried to make friends as an adult?

It kind of sucks!

Things just seemed so much easier as a fourth grader. You shared your juice box, told each other your favorite animal (unicorns, duh) and then BAM, you were bonded for life. 

When did things get so complicated?

It’s hard enough to make connections in your personal life, but the stakes are ramped up even more when your business is on the line. 

Now, you don’t want to make friends with just anyone. 

You wanna talk to your ideal client.

The one who is right in the middle of the problem your product solves. The one that eats, sleeps, and breathes the lifestyle your product enables. The one who will rave to anyone who will listen about how everyone needs to try your product—because their life has been transformed overnight. 

Finding your ideal client is one thing. Speaking to them is a whole other ball game. 

So once you find them…how do you start the conversation?

In this week’s podcast episode, we’re diving into:

👉How to see the world through your ideal client’s eyes

👉Crafting content that draws in the RIGHT audience

👉How to use social proof to back up your branding

And more!

One thing that becomes easier in adulthood is making the RIGHT kind of friends. 

Because YOU get to choose!

So tune in to see how you can form some new and exciting connections for your brand—unicorns and all. 

✨ FREE MASTERCLASS: THE SECRET PSYCHOLOGY OF SHOPPER 

Learn How to Use The Secret Psychology of Shoppers to Get More Sales!  Three Easy Ways to Get Customers to Start Picking Your Product instead of the Other Brand! www.startwardconsulting.com/webinar

✨ WORK WITH MAUREEN:

Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call. 

✨ CONNECT WITH MAUREEN:

🖥  Website: Startward Consulting

📷  Instagram: Follow Me On Instagram

📷 Youtube: Subscribe To Youtube Channel

What would it take for a mother of three and registered nurse to transition into full-time entrepreneurship? 

Just ask my friend Maame!

Maame is the founder of Glow Village, a beauty brand for the wellness-conscious. 

She’s also a teacher, mother to three wonderful kiddos, and an RN to boot. 

When we met her, her brand was ten years in the making. And yet, she hadn’t gotten nearly as far as she had hoped. 

Over the past decade, she had started over and over again. 

She always threw herself in 100%. She had a passion for this that refused to quit. But no matter how much of a research rabbit hole she went down, or how much she invested into her products and marketing, the needle refused to move. 

Like many of my other clients, Maame really saw herself in my content, but wasn’t sure if she could make that leap yet. 

But after seeing her mindset shift from just listening to the podcast, she knew she had to give this a real shot: and the rest is history!

In this week’s podcast episode, we talk about Maame’s brand journey, including:

• Owning her “small but mighty” business status and adopting imposter-syndrome-proof outlook

• Not just acting, but feeling like a CEO—to the point where she confidently turns down offers that don’t fit her business

• How echoing her brand messaging from the roots to the rafters helped her feel better in her own brand skin 

And more!

Today, Maame glows with pride when she talks about her brand. 

In the past year, she estimates her growth at 300% (or more!)

Not only that, but she even turned down a retailer’s offer—something she never would have imagined before she started with me—because she knew her business had way more to offer. 

Now, Maame doesn’t just have the passion—she has the means to do something about it. 

If what we share reasonates, give this episode a share and like, don't forget to leave us a review! 

✨ FREE TRAINING:

Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging

✨ WORK WITH MAUREEN:

Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call. 

✨ CONNECT WITH MAUREEN:

🖥  Website: Startward Consulting

📷  Instagram: Follow Me On Instagram

📷 Youtube: Subscribe To Youtube Channel

The content that you make can help get your customers unstuck from wherever they are in “The Funnel.” 

Whether it’s the person who just scrolled across your ad online to someone who finally hits that “add to cart”, you can hold their hand through the journey—without being pushy or annoying. 

You can design your content calendar to address key points about your offer, all carefully timed to nudge your customer in the right direction. 

Imagine: 

• No gaps or writer’s block when it comes to your content calendar. 

• Data-driven strategies that draw in new customers. 

• Increased conversions, steady sales, and the financial freedom that comes with it to pursue your business full-time. 

What could this conversion content unlock for you? 

If you want to find out, then be sure to check out this week’s podcast episode to learn about the content you can make RIGHT NOW to harness the power of your Funnel. 

✨ FREE TRAINING:

Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging

✨ WORK WITH MAUREEN:

Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call. 

✨ CONNECT WITH MAUREEN:

🖥  Website: Startward Consulting

📷  Instagram: Follow Me On Instagram

📷 Youtube: Subscribe To Youtube Channel

Many of us lean heavily on organic marketing strategies to grow our business. 

This can be a world-changing way to bring your business to new heights—as long as you leverage it the right way. 

Getting attention for your product is great.

Getting sales is even better. In fact, that’s the thing that really moves the needle. 

So what DO you need to do to create content that ACTUALLY converts?

In this week's podcast episode, we’re going to talk about the three things you need to know to make content that gets conversion for your eCommerce brand. 

We’ll talk about how to:

👉Know your ideal customer inside and out: what problems are they going through right now? What is on their radar the most?

👉Understand the alternative solutions: if they’re not buying your product, then what is your audience considering in its place? Can you point out the (unfortunate) repercussions of using their product instead of yours? 

👉Master the emotional benefits: what kind of stress is your customer slogging through now? Are they struggling with confidence, energy, or lack of connection? Your product leads to a transformation—what impact will that transformation have on these other stressors in their lives? 

These three things are the framework you need to make content that doesn’t just look good—it WORKS.

✨ FREE TRAINING:

Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training:  Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging

✨ WORK WITH MAUREEN:

Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call. 

✨ CONNECT WITH MAUREEN:

🖥  Website: Startward Consulting

📷  Instagram: Follow Me On Instagram

📷 Youtube: Subscribe To Youtube Channel

As an entrepreneur, you face constant stress, decision fatigue, and cashflow concerns. In this episode, Maureen shares the top reasons that people don't achieve their eCommerce business goals.  Her #1 tip? Plan for your priorities and goals!  

You'll learn how to...

✨ Prioritize profit to bring lifeblood to your business, support growth, and pay yourself

✨ Prioritize product and product mix to maintain consistent sales

✨ Prioritize production to prevent surplus product or shortages

Ultimately, without a strategy to prioritize profit, it will be impossible for you to hit your annual goals. If you're ready to nail your annual plan and get customers like clockwork in 2024, it's time to save your seat at Maureen's upcoming workshop on either December 2nd or 9th, 11 AM EST - 2 PM EST. You'll learn 3 Strategies to Increase Your Visibility and Exceed Your Sales Goals in 2024! In this LIVE Annual E-Commerce Planning Workshop, entrepreneurs will discover how to get customers with scientific precision for their business.

Save your seat at either workshop here: https://www.startwardconsulting.com/gcc24

✨ WORK WITH MAUREEN:

Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call. 

✨ CONNECT WITH MAUREEN:

🖥  Website: Startward Consulting

📷  Instagram: Follow Me On Instagram

📷 Youtube: Subscribe To Youtube Channel

Learn 3 Strategies to Increase Your Visibility and Exceed Your Sales Goals in 2024

✨ GET CUSTOMERS LIKE CLOCKWORK IN 2024 LIVE WORKSHOP

Join our LIVE Annual E-Commerce Planning Workshop and discover the 3 Strategies to Increase Your Visibility and Exceed Your Sales Goals in 2024: SAVE YOUR SEAT HERE

✨ WORK WITH MAUREEN:

Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call. 

✨ CONNECT WITH MAUREEN:

🖥  Website: Startward Consulting

📷  Instagram: Follow Me On Instagram

📷 Youtube: Subscribe To Youtube Channel

Collette Small is the CEO and Founder of Superstar Naturals hair products. In this episode, she shares how Maureen coached her into growing an extremely profitable product business through branding, marketing, and sales systems. Listen to see how you can implement the same strategies and 3x your profits!

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✨ FREE TRAINING:

Ready to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training: Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging

✨ WORK WITH MAUREEN:

Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call. 

✨ CONNECT WITH MAUREEN:

🖥  Website: Startward Consulting

📷  Instagram: Follow Me On Instagram

📷 Youtube: Subscribe To Youtube Channel