The PricePlow Podcast is the premiere supplement industry podcast, co-hosted by Mike and Ben. We interview various sports nutrition professionals, athletes, and researchers, and entrepeneurs to advance knowledge in active and sports nutrition. As a supplement-centric platform, most of our episodes revolve around sports nutrition supplements and performance enhancement, but we won’t limit our guests to that! Videos, write-ups, and citations can be found at the accompanying blog posts on https://blog.PricePlow.com/podcast
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#241: Dan Lourenço Introduces GHOST Energy Blueberry Cream and Talks Legend V5
Season 2 · Episode 241
Thursday, October 29, 2026 • Duration 01:21:06
Fans invented a GHOST flavor online, and now it’s in a real life can. And it is phenomenal.
On Episode #241 of the PricePlow Podcast, Ben and Mike visit GHOST headquarters in Las Vegas to sit down with co-founder and CEO Dan Lourenço. The visit picks up a conversation the three started at FNIS, and takes it a whole lot further.
Dan opens with what he calls the first official flavor review of GHOST Energy Blueberry Cream, a flavor that started as an AI-generated internet rumor before the team decided to actually make it. The flavor is beyond what anyone expected.
From there, he previews a rebuilt GHOST Legend platform: a more affordable flagship Legend, a more premium Legend All Out, and a stimulant-free Legend designed for lifters who already bring an energy drink to the gym.
The bigger question is how GHOST keeps its identity as energy drinks, protein foods, and major partnerships keep growing. Dan’s answers keep circling back to the fans, and to the 100-year vision he laid out on Episode #143.
#240: Mitchell Hooper: World's Strongest Man Tells All
Season 2 · Episode 240
Thursday, October 22, 2026 • Duration 01:27:15
Mitchell Hooper won his second World’s Strongest Man title in April 2026, and he’s the first professional strongman to join the PricePlow Podcast. He’s also a kinesiologist with a master’s degree in clinical exercise physiology, so his answers on protein, creatine, and caffeine come with a clinician’s reasoning behind them.
In Episode #240 of the PricePlow Podcast, Mitchell sits down with Ben and Mike alongside Jim McMahon, founder of Fit Foods and Mutant, who first teased Mitchell’s signature line on Episode #215. Mitchell explains how he eats 6,000 calories a day, why he takes 20g of creatine daily while Mr. Olympia (Nick Walker) skips it entirely, and how he times caffeine across a contest. He also gets candid about drug use in untested strongman, the two-point finish that decided World’s Strongest Man 2026, and his upcoming mental health memoir.
Then Jim delivers the news. Mutant’s Stronger Series, a product line built around Mitchell, starts with a “creatine plus” formula Mitchell has been testing for almost two years, and it launches at the Arnold in March 2027. Fair warning: the conversation gets explicit at times.
Subscribe to the PricePlow Podcast on your favorite platform and sign up for Mutant news alerts on PricePlow before diving in.
Detailed Show Notes: Mitchell Hooper and Jim McMahon of Mutant
(0:00) – Introductions
(0:30) – From Kinesiology to a Surprise World’s Strongest Man Invite
(2:15) – From Australian Powerlifting to Strongman
#239: SteelFit Is Back - Rob Kaufman on Pro Tan, Steel Fuel, and His Fungies Exit
Season 2 · Episode 239
Thursday, October 15, 2026 • Duration 01:06:31
Rob Kaufman grew up around bodybuilding stages. His father, Stacy Kaufman, founded Pro Tan®, and Rob turned the family’s topical expertise into SteelFit, a sports nutrition and skin fitness brand. In 2020, he also co-founded Fungies, the mushroom gummy brand that reached more than 13,000 stores before the family sold it in July 2026. Now Rob is back on SteelFit full-time, and he’s finally making his debut on Episode #239 of the PricePlow Podcast.
Mike and Ben dig into SteelFit’s clean-label rebrand, starting with the new Steel Fuel® pre-workout and its one- or two-scoop dosing, plus the reworked Steel Hydrate amino and electrolyte drink. They also cover Rob’s first HYROX race, why “wellness” marketing misses former athletes in their 30s and 40s, third-party testing, a fish oil supply crunch, and how a self-funded brand uses AI to compete. It’s a candid conversation with a founder building his brand around one idea: staying Still Fit. Through Every Season of Life.
Detailed Show Notes: SteelFit Founder Rob Kaufman Is Still Fit
(0:00) – Introductions
(0:45) – Growing Up Around Pro Tan
(2:15) – From College Hoops to the Family Business
(3:30) – Why SteelFit Spun Off from Pro Tan
(5:30) – What “Skin Fitness” Means
(8:00) – The Clean Rebrand Reaches the Creams
(9:15) – How Abs of Steel Works
(10:15) – Five Years Building Fungies
(12:30) – Still Fit Through Every Season of Life
(14:00) – Wellness Is Great, But Where’s the Pump?
#238: Mr. Olympia Nick Walker on Morphogen Nutrition, His Signature Line, and What He Actually Uses
Season 2 · Episode 238
Thursday, October 8, 2026 • Duration 57:32
Nick Walker is the new Mr. Olympia, and he won the title as a co-owner of Morphogen Nutrition, not just a sponsored athlete. He made sure of that before he ever switched companies.
Episode #238 of the PricePlow Podcast brings Nick together with Morphogen founder Ben Hartman, who explained the equity deal from his side in Episode #221. This time, Mike and Ben get Nick’s version: why ownership mattered to him, why he checks on Hartman’s stress during his own prep, and how much say he has in the products carrying his name.
Those products include a signature VOLUGEN without creatine, a reworked pump capsule, and a Red Velvet Cheesecake PROTEGEN that Hartman reveals mid-episode. Nick also gets refreshingly blunt about his own habits: a pared-down pre-show stack, very little caffeine, no creatine in years, and zero interest (actual hatred) for protein cookies. Then there’s his post-Olympia food run, which you have to hear to believe.
Subscribe to the PricePlow Podcast on your favorite platform and sign up for Morphogen Nutrition news alerts before diving in.
Detailed Show Notes: Nick Walker and Ben Hartman on Ownership, Signature Products, and Real Food
(0:00) – Introductions
(2:00) – Health Phase and Four-Day Training
(4:30) – “I Love Carbs” (Just Not Sugar)
(6:15) – Equity, Not Another Sponsor Check
#237: The Protein King Also Does Carbs: Musclesport's CreaM'D Rice with Jason Mancuso
Season 2 · Episode 237
Thursday, October 1, 2026 • Duration 01:34:46
Jason Mancuso built Musclesport‘s name on flavor-first Lean Whey, the protein line that turned cereal marshmallows and cannoli cream into a real category. He joined Ben for Episode #208 of the PricePlow Podcast to walk through that story, but this conversation is Mike’s first full sit-down with him, alongside Musclesport EVP and CMO Rob “Franky” Oberholzer.
CreaM’D Rice Outperforms Lean Whey?! Musclesport’s Next Big Play
A lot’s changed since that visit. The headline: Jason says CreaM’D Rice now outsells Lean Whey unit for unit, a strange turn for a brand built on protein powder. This episode covers how that happened, Musclesport’s push into savory CreaM’D Rice flavors (bacon, egg, and cheese included, built on real egg protein instead of whATey), the wellness-minded Fiber Lean-AM, the revived Lifted brand’s functional pouches and a possible energy drink, and a candid look at protein pricing, inventory strategy, and what Jason wants Musclesport to become next.
Subscribe to the PricePlow Podcast on your favorite platform and sign up for Musclesport alerts before diving in.
Detailed Show Notes: Jason Mancuso and Rob Oberholzer of Musclesport
(0:00) – Jason Mancuso Returns to PricePlow
(1:15) – From McDonald’s to the Supp Chef
#236: Kris Gethin Puts Biohackers in Their Place
Season 2 · Episode 236
Thursday, September 24, 2026 • Duration 01:32:03
Episode #236 of the PricePlow Podcast welcomes back Kris Gethin, the Welsh-born natural bodybuilder, former Bodybuilding.com Editor-in-Chief, and co-founder of Unmatched Supps and Nova Prime Labs. It’s Kris’s first full episode with us since Episode #012 back in 2018, well before Ben joined as co-host, though longtime listeners got an update on his current chapter when Unmatched co-founder Doug Miller stopped by Episode #219 earlier this year.
This wide-ranging conversation covers how Kris and Doug built Unmatched around an all-natural, no-sucralose philosophy, why the line between biohacking and being natural keeps blurring, and how Kris’s own protocol includes stem cell therapy, peptides, EMF mitigation, and regular blood donation.
Kris also gives PricePlow its deepest look yet at Unmatched’s upcoming Longevity Bar, 16 months in development, plus previews of a reformulated BH2K, an ElectraShred stick-pack launch, and the new Unmatched University education platform.
Subscribe to the PricePlow Podcast on your favorite platform and sign up for Unmatched Supps alerts before diving in!
Detailed Show Notes: Kris Gethin on Unmatched Supps, Longevity, and Biohacking
(0:00) – Introductions
(1:30) – How Unmatched Supps Came Together with Doug Miller
#235: Hydroxycut GLP-1 Elite Shred Unveiled by Iovate's New CEO Raza Bashir
Season 2 · Episode 235
Thursday, September 17, 2026 • Duration 01:06:54
Iovate has a new CEO, and he used the PricePlow Podcast to reveal his company’s biggest weight-management launch in years. On Episode #235, recorded at the inaugural Future Nutra Innovation Summit in Lake Conroe, Texas, Raza Bashir joins us for the fifth time, now as the newly appointed CEO of Iovate Health Sciences, parent company of MuscleTech and Hydroxycut.
Raza spent 20 years building Iovate’s R&D engine before taking the top job in June 2026, and he brings that formulator’s mindset straight into unveiling Hydroxycut GLP-1 Elite Shred, a stimulant-light fat burner built around an exclusive ingredient called TheoLim® that Iovate already proved out inside MuscleTech’s own Peptide Series.
Joining Mike and Ben is Joey Savage, founder and president of the Future Nutra Foundation, who brings sharp questions of his own about stacking supplements with GLP-1 drugs. The episode also covers Muscle Peptide 185’s move into Walmart, CellTech’s TikTok-driven second life, and the regulatory tightrope Hydroxycut now walks.
Subscribe to the PricePlow Podcast on your favorite platform and sign up for MuscleTech and Hydroxycut news alerts before diving in.
#234: Beta-Alanine Without the Tingles - CarnoSyn 4X and TriBsyn with NAI's Mark LeDoux
Season 2 · Episode 234
Thursday, September 10, 2026 • Duration 01:25:11
Mark LeDoux is back on the PricePlow Podcast, and this time the conversation goes well beyond a pre-workout scoop. In Episode #234, Mike sits down with the founder, chairman, and CEO of Natural Alternatives International (NAI) (the company behind CarnoSyn® Beta-Alanine) for an update on where NAI’s research has gone since Mark’s last appearance on the show.
Get Ready for Tingle-Free Beta-Alanine with CarnoSyn® 4X and TriBsyn®
The headline is CarnoSyn® 4X, a liposomal beta-alanine engineered for 4x the bioavailability of the standard ingredient, meaning an 800mg dose can deliver the equivalent of a 3.2g loading dose without the paresthesia (tingling) that turns off a huge share of potential users. NAI also markets this technology under a second brand name, TriBsyn®, aimed at the wellness and healthy-aging market rather than sports nutrition.
Mark and Mike also dig into why beta-alanine matters more than ever in the GLP-1 era, where rapid weight loss often comes with unwanted muscle loss. As Mike digs in, he realizes that there are dozens of benefits to increased carnosine stores, but in sports nutrition, we only concern ourselves with just one. This ingredient goes a lot further than we give it credit for, and Mark is ready to take it to the next level through NAI’s platform.
Subscribe to the PricePlow Podcast on your favorite platform and sign up for NAI alerts before diving in.
Detailed Show Notes: Mark LeDoux of Natural Alternatives International (NAI)
#233: Joey Savage's Pump-Boosting Probiotic and the Future of Nutrition at Savage Nutra
Season 2 · Episode 233
Thursday, September 3, 2026 • Duration 01:11:54
Joey Savage returns for Episode #233 of the PricePlow Podcast, and he’s got two announcements stacked on top of each other:
First: the inaugural Future Nutra Innovation Summit (FNIS), a September 9-11 blend of trade show, educational summit, and lake resort retreat that Joey’s nonprofit built from scratch.
Second: Savage Nutra‘s newest ingredient deal, Tensia, a probiotic strain that produces its own nitric oxide from dietary nitrates and already has a home in Alpha Lion‘s newly relaunched SuperHuman Jacked.
Ben and Mike get the full download on both. Joey walks through what makes FNIS different from a typical trade show (hint: it’s built more like a tech company retreat than a supply-side booth crawl), then pivots into the science behind Tensia, a second ingredient made from upcycled duckweed protein, and where strain-specific probiotics are headed next.
Subscribe to the PricePlow Podcast on your favorite platform and sign up for Savage Nutra alerts before diving in.
Detailed Show Notes: Joey Savage on FNIS, Tensia, and Savage Nutra’s Pipeline
(0:00) – Introductions
(1:45) – What Is the Future Nutra Innovation Summit?
(3:45) – Innovation as the Benchmark, Not Just Networking
(4:15) – A Lake Resort Built for Serendipity
(6:30) – Borrowing From Tech Retreats, Not Trade Shows
#232: TruShield™ Certified BHB Shots for NFL-Strength Head Shots with Marc Lobliner
Season 2 · Episode 232
Thursday, August 27, 2026 • Duration 01:19:21
Marc “The Machine” Lobliner returns to the PricePlow Podcast for Episode #232, catching up on everything happening at CleanForm Nutrition and Ketone Labs since his last visit on Episode #186. This episode is sponsored by TruShieldâ„¢ Certified, the WADA-level banned substance testing program from Eagle Diagnostics and SMRTL, and Marc explains why CleanForm chose it to certify the CleanForm Nutrition goBHB Energy Shot.
Mike, Marc, and Ben also crack open cans of Conor McGregor’s new MAC Energy drink, which runs on the same goBHB ketone ingredient that built Marc’s career, alongside PurCaf natural caffeine and Cognizin citicoline. Marc walks through his history fighting amino acid spiking, CleanForm’s full product lineup, a new Purest Creatine partnership with NNB Nutrition, and lessons from his recent hip replacement.
TruShieldâ„¢ Certified App: Easier to Track New Drug-Tested Supplements
TruShieldâ„¢ Certified is also proud to announce the creation of the TruShieldâ„¢ Certified App, so you can get notified when new products get certified.
It’s a wide-ranging catch-up covering testing standards, celebrity-backed formulas, and three decades of supplement industry stories. Subscribe to the PricePlow Podcast on your favorite platform and sign up for alerts before diving in.
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