Explore every episode of the podcast The PPC Den: Amazon PPC Advertising Mastery
| Title | Pub. Date | Duration | |
|---|---|---|---|
| 5:30 AM. PPC Waste Found. Building an AI Agent for Amazon PPC [The PPC Den Podcast 405] | 16 Oct 2026 | 00:27:49 | |
The Badger here. It's 5:30 AM. Mike is asleep. I'm not. Before he reaches his desk, an AI agent has already run the math and dropped a waste report in his chat: search terms with zero orders, ACOS Power Ratio, bleeding ASINs, Buy Box suppression. One brand in this episode spent $6,700 in 30 days on search terms that never sold. Nobody had to ask. Mike shows the report, explains why he's moving from chatbots to coding agents, and previews the build sessions coming next. Plus something new: a rapid-fire Amazon news segment. 🦡 GET THE SKILLS WHEN THEY DROP ➡️ https://www.adbadger.com/newsletter/ 🦡 Highlights 0:00 The 5:30 AM autonomous operator 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
📚 Free Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/
Go decide what you want your 5:30 AM agent to do. I'll already be up. Badger out. - Host and Executive Producer: Michael Erickson Facchin #AmazonPPC #AmazonAds #AmazonFBA | |||
| Free Amazon PPC Audit: Hand Me Your Bulk File, I'll Find the Leaks [The PPC Den Podcast 404] | 09 Oct 2026 | 00:12:45 | |
The Badger here. Since 2018 Mike has been handing you spreadsheets. The bid calculator. The placement calculator. The n-gram sheet that took him eons to build. All of them needed you to copy, paste, and squint. I retired the copy-and-paste. Go to sheets.adbadger.com, drop in your bulk file, and I dig through it right there in your browser. Add your business report and I'll line your ad numbers up against your organic ones too. It costs nothing. It stays free. Every account starts at 100. Then I take points away. Most of them go to one thing: spend on search terms that never produced an order. Not at the keyword level. At the search term level, where the dirt actually is. In this episode Mike walks through the whole audit, screen by screen, in the order he'd audit an account himself. Reading bulk files is the most tedious job in Amazon advertising. I don't care. That's the job. 🦡 RUN YOUR FREE AUDIT ➡️ sheets.adbadger.com 🦡 Highlights (0:00) Eight years of Ad Badger spreadsheets 🦡 Resources & Links
Go find out what your non-converting search terms cost you. Hopefully it's not too bad. Badger out. Host and Executive Producer: Michael Erickson Facchin | |||
| The Billion-Dollar Brands Leaving Amazon Search Wide Open | 02 Oct 2026 | 00:44:27 | |
Sean Stone of Spillover Commerce is back on The PPC Den, and this time he refused to tell Mike the topic in advance. No pre-show. No planning. Just one question: which billion-dollar e-commerce market has nine of its eleven biggest players missing from Amazon? Mike guessed mattresses. It's telehealth. 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing/ 🦡 Sean's agency, Spillover Commerce ➡️ https://www.spillovercommerce.com/ 🦡 Show notes ➡️ https://www.adbadger.com/blog/amazon-ppc-education/the-billion-dollar-brands-leaving-amazon-search-wide-open-the-ppc-den-podcast/ From there Mike and Sean get into what this means for everyone else: why the best Amazon brands cut their bottom 5% of products every quarter, why 15% of Google searches have never been searched before, why "demand generation" is a scary phrase if all you do is demand capture, and how to turn Amazon into an acquisition channel with a product insert, a QR code and a Meta pixel. Also in here: what telehealth brands could be selling on Amazon tomorrow, why continuous monitoring might be the next GLP-1, and Sean's new tagline, "Amazon demand starts elsewhere." We'll see you in The PPC Den! 🦡 Highlights 00:00 - Intro 01:28 - The billion-dollar market that isn't on Amazon 02:49 - It's telehealth: D2C brands with a prescriber 04:18 - The haves: Hims and Ro 05:39 - The have-nots: GLP-1 brands with nothing on Amazon 06:23 - Who ranks when you search "Weight Watchers" 07:17 - "They paid for a billboard and left it empty" 07:45 - A market growing 24.6% a year through 2034 09:05 - Bigger than GLP-1: peptides, wearables, longevity 10:40 - "GLP-1 supplement support": 30,000 searches from nothing 11:53 - Protein snacks: 4x the search volume in three years 12:40 - Fiber gummies and the hockey stick 13:38 - Brand name plus modifier searches 14:00 - The spillover effect, featuring Gronk 16:03 - Trend spotting as a business model 17:56 - Nature Made's GLP-1 Companion: 10K units a month 19:23 - Why clinging to your catalog hurts your PPC 21:13 - 15% of Google searches are brand new 22:20 - Cut your bottom 5% every quarter 24:22 - "Amazon demand starts elsewhere" 25:32 - Demand generation vs demand capture 28:34 - What telehealth brands could sell on Amazon tomorrow 29:57 - Continuous monitoring is the next GLP-1 30:24 - Amazon as an acquisition channel 31:13 - The product insert, QR code and Meta pixel play 31:40 - The one DSP use case Sean likes 34:36 - You can't be full funnel if you're only on Amazon 35:59 - Go talk to your customers 37:09 - A "generational bag fumble" 38:44 - Will Spillover become a health-focused agency? 39:42 - Niche till it hurts 41:59 - Where to find Sean 🦡 Resources & Links - Find Michael Erickson Facchin - Ad Badger's CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising https://www.linkedin.com/in/michael-erickson-facchin/ - How to Launch Meta Ads as an Amazon Seller [The PPC Den Podcast] https://www.adbadger.com/blog/amazon-ppc-education/how-to-launch-meta-ads-as-an-amazon-seller-the-ppc-den-podcast/ - 3 Unfair Advantages of the Top 1% of E-commerce Brands [The PPC Den Podcast] https://www.adbadger.com/blog/amazon-ppc-education/3-unfair-advantages-of-the-top-1-of-e-commerce-brands-the-ppc-den-podcast/ - Why Amazon Brands Are Starting to Use Meta Ads and Shopify [The PPC Den Podcast] https://www.adbadger.com/blog/amazon-ppc-education/why-amazon-brands-are-starting-to-use-meta-ads-and-shopify-the-ppc-den-podcast/ - Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/ - Subscribe to our newsletter: https://www.adbadger.com/newsletter/ - Review all our show notes: https://www.adbadger.com/podcast - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Sean Stone Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno | |||
| How to Hand Off Your Amazon PPC Without Blowing Up Your Brand | 25 Sep 2026 | 00:41:24 | |
Gonza Martinez is back on the PPC Den, and a lot has changed since his last visit seven months ago. He used to be the guy in the ad console every single day. He even built his own bid calculator by binge-watching Ad Badger videos and reverse-engineering the math. (Yes, we're still a little emotional about this.) Today? He doesn't touch it. The only reason he logs in is to pay invoices. Gonza walks Mike through the whole ladder: hiring two guys with zero PPC experience, training them for a year, handing over campaigns one crumb at a time, then a year of watching without touching, until he admitted he was the slow part. Plus: why he stopped launching for a full year, why 12 launches flopped and he's fine with it, why his best products were never going to work on Amazon (hint: the price tag), and how he learns a new channel by offering the best person alive money for an hour. Also: why "hire an agency and go to the beach" is a lie, the question every brand should ask their agency, and what Yeti teaches us about knowing when to stop. We'll see you in The PPC Den! 🦡 Highlights 00:53 — The bid calculator he built from old episodes 🦡 Resources & Links
-
| |||
| Why Your Amazon PPC Team Needs Access to Your Stock Data | 18 Sep 2026 | 00:13:24 | |
Five years ago you could hire a PPC manager for bids, budgets, keywords, campaign types and structure, and that was the whole job. Today Mike argues that a good Amazon PPC marketer is just a good Amazon marketer, and the job now reaches into what used to be somebody else's problem entirely: fees, refunds, logistics, and the one he thinks is most underrated, stock. This is the case for letting your marketing team into your inventory data, and it starts with a client who flatly did not believe it mattered. Conversion rate is a product page problem and a PPC problem, they said. So Olena on the Ad Badger team built the chart that settled it - unit session percentage plotted against warehouse balance - and the split was uncomfortable. Above one threshold the numbers held. Below it they didn't. Sales, conversion rate, Buy Box. Not out of stock. Just low. That sent Mike into inventory distortion - the combined financial drain of overstocking and stocking out, estimated to cost global retail 10 to 30% of total sales volume, and almost never mentioned alongside ACoS. He breaks the damage into four buckets: lost revenue that doesn't happen evenly (half a million Buy Box checks found roughly one in three products has at least one location with a suppressed Buy Box), rank decay, the PPC tax you pay while competitors take cheaper clicks, and capital locked up in overstock. Then the SOP. Three reports - advertised products, FBA inventory health, and detailed page sales and traffic by ASIN - dropped into Claude with a prompt, and you have a dashboard. Mike walks an anonymized $400K a month account where roughly 30% of the catalog was fully out of stock and a couple of SKUs sat on over 1,000 days of supply. Plus the one nobody automates: nothing tells you when a product comes back in stock, which is exactly when you want the ads switched back on. We'll see you in The PPC Den! 🦡 Highlights
🦡 Resources & Links
Host and Executive Producer: Michael Erickson Facchin | |||
| 4 Lessons from 400 Episodes of Amazon PPC | 18 Sep 2026 | 00:12:49 | |
Today Mike is flying solo, and for once the case file is his own: 400 episodes of The PPC Den, and what a decade of these conversations actually taught him about who wins on Amazon and who just stays busy. There's a shirt involved. There's a DSLR. There's also the small matter of being #1 on both of FeedSpot's Amazon podcast lists - the 9 Best Amazon PPC Podcasts and the 14 Best Amazon Advertising Podcasts - which raises the question of how those are two different lists. Mike rewinds eight years to the first two videos ever published, back when the bidding advice was revenue-per-click and the first episode of this show asked whether we were living in the golden age of Amazon PPC. Then the part worth writing down. Across 400 episodes and ten years of running Ad Badger, four things keep showing up in the people who succeed: they're never distracted by nonsense, they know how to prioritize, they never stop chasing product-market fit, and they treat the job as one that keeps evolving. On the way through you'll hear why there are no silver bullets, only lead bullets, why the most successful accounts Mike has worked on were the ones he barely had to touch, and the line most sellers have backwards - great PPC cannot save bad product-market fit, and PPC is the thing that tells you whether you have it. We'll see you in The PPC Den! 🦡 Highlights
🦡 Resources & Links
Host and Executive Producer: Michael Erickson Facchin | |||
| The 10 Levels of AI for Amazon [Claws Out Ep. 2] | 14 Sep 2026 | 00:29:22 | |
There is no shortage of AI hype for Amazon sellers. "AI bidding." "AI agents." Videos about tools that shipped this morning. This is the opposite of that. Michael walks the full 10-level progression from clicking around in Seller Central to running autonomous, self-improving agents on your account and is honest about what each level actually costs you in time. Claws out. We'll see you in The PPC Den! 🦡 Highlights 0:00 What's on Claws Out today 🦡 Your Homework 1. Find your level on the ladder honestly. If you can't explain your budgeting protocol, keyword structure, and auto campaign strategy without opening a tool, you're at Level 1 stay there this week. 🦡 Resources & Links 🦡 Get Ad Badger -· Host: Michael Erickson Facchin · Senior Producer: Nancy Lili Gonzalez · Podcast Coordinator & Graphic Designer: Sofiia Podash · Editor: Pedro Moreno | |||
| How to Find Your Amazon Cross-Sales and True Organic Sales | 14 Sep 2026 | 00:30:35 | |
Today Mike is joined again by Steve Patenaude the closest thing this show has to a PPC detective to open a case that starts with a boring question and ends somewhere much more interesting: which of your products is actually earning the sale? Amazon has retired the old sponsored product reports. The drag-and-drop builder that replaced them looks like extra homework, and it is but it also hands you two columns the old reports kept apart: the ASIN that was advertised, and the ASIN that was purchased. Put those side by side and the account stops looking like a list of products and starts looking like a set of relationships. Steve found it while doing something ordinary. He was tightening up CM1, CM2 and CM3 to set targets product by product, and the numbers refused to sit still - cross-sales were everywhere, in an account with no parent-child variations at all. In the episode he and Mike build two reports out of that: one that shows what share of each ASIN's ad revenue was really a cross-sale (one product in the sample: 94%), and one that lands on a number almost nobody calculates correctly - true organic sales, business report revenue minus same-ASIN ad sales minus the sales that product picked up as somebody else's halo. You'll also hear why total ACoS per product is usually wrong in both directions, what a 0% same-ASIN product is telling you, the loss-leader SKU trick that pulls shoppers onto a listing, and the stock-out that tanked a hero product's sales - except the hero product was never the one doing the work. We'll see you in The PPC Den! 🦡 Highlights
🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin | |||
| Amazon Is Taking Ad Spend From Your Seller Balance [Claws Out Ep. 1] | 09 Sep 2026 | 00:08:17 | |
Amazon started pulling your ad spend straight out of your seller balance on August 1, 2026 no credit card float, no points, no 25-60 day settlement window. In this Claws Out mini-episode Michael breaks down what changed, the new AI image labeling rules you need to follow before your next upload, and why a 3.4 star rating is a bigger threat to your business than any bid you could adjust. Three things, eight minutes, claws out. We'll see you in The PPC Den! 🦡 Highlights 0:00 - What's on Claws Out today 0:15 - Amazon now pulls ad spend from your seller balance 0:50 - What you actually lose: credit card points and float 1:35 - "Based on feedback" - how this change got here 2:00 - New AI transparency rules in advertising 2:24 - Amazon's rule: photorealistic AI-generated people 3:02 - Demo: tagging an AI image in 30 seconds 3:41 - Why you should double-check the tag didn't get stripped 4:15 - A real listing that got suspended over this 4:39 - A 3.4 star rating is not a PPC problem 5:25 - The ACoS math: conversion rate does the heavy lifting 6:20 - 4 fixes: images, rating, bullets, price 7:08 - Your homework + never stop searching 🦡 Your Homework 1. Open your payment profile and check how your ad spend is being funded. 2. Any listing image with a photorealistic AI-generated person needs the keyword "contains-synthetic-performer" in the dc:subject (XMP) field before you upload it. Real people, non-photorealistic art, and images with no people are exempt. 3. If your rating is under 4.5, fix that before you touch your bids. 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ - Amazon Is Now Deducting Ad Spend From Your Account Balance https://www.adbadger.com/blog/amazon-ads-payment-change-account-balance-deduction/ - Break-Even ACoS: The Number That Tells You What You Can Afford https://www.adbadger.com/blog/amazon-ppc-education/break-even-amazon-acos/ - ACoS on Amazon: The Complete Guide https://www.adbadger.com/blog/amazon-ppc-education/acos-amazon/ - ACoS Is Lying To You https://www.adbadger.com/blog/acos-is-lying-to-you-why-the-most-watched-metric-in-amazon-ppc-is-also-the-most-misleading/ - TACoS vs ACoS: Definition, Formula & Calculator https://www.adbadger.com/blog/amazon-tacos-definition-formula-calculator-tacos-vs-acos/ - Amazon PPC Audit Checklist: 9 Checks + Free Template https://www.adbadger.com/blog/amazon-ppc-audit-checklist-9-checks-free-template/ - Amazon requires sellers to label AI-generated people (Forbes) https://www.forbes.com/sites/gabrielalinzainescu/2026/07/25/amazon-requires-sellers-to-label-ai-generated-people-in-listing-images/ 📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/ - Subscribe to our newsletter: https://www.adbadger.com/newsletter/ - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| How to Build an AI "Second Brain" for Your Amazon Business | 04 Sep 2026 | 00:38:28 | |
Today Mike is joined by Dan Head of AMZ Elite, a full-service Amazon consultancy with 20 years of experience, to talk about the thing every AI-curious seller keeps circling: how to stop asking generic AI generic questions. The premise is simple. AI knows a lot about things you don't, but the best operators in any field will laugh at its default advice. The fix is a "second brain" a private, company-specific store of your SOPs, your data, and your hard-won corrections that AI can actually read and act on. Dan walks through what he's built: a news digest that reads his inboxes and YouTube transcripts and boils the week down to two or three pages, an Obsidian vault of markdown SOPs, and a Command Center wired to Amazon that produces a daily triage report the one that caught a campaign spending 4x overnight and flagged the portfolios to drop to a $1 budget after a stock-out. Mike covers how Ad Badger vectorizes its own Google Docs so any team member can query an SOP in plain English from Claude, Google Chat, or ClickUp. You'll also hear the single most useful prompt Dan has ever learned, why summaries alone will cost you the details that matter, and the trap to avoid: don't use AI to invent new work, use it to put work someone is already doing into warp speed. We'll see you in The PPC Den! 🦡 HIGHLIGHTS
🦡 RESOURCES & LINKS
Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Dan Head Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| How to Forecast Amazon PPC Spend & Revenue Before You Spend a Dollar | 28 Aug 2026 | 00:33:24 | |
Today Michael welcomes back Priscilla Wagner of Relentless B2C, Marine Corps veteran, and quite possibly the most spreadsheet-brained guest in Badger Nation. She's been on the show for the visibility death spiral, for classifying keywords by how they actually behave instead of by raw console numbers, and for the custom Excel bidding system Michael still talks about. This time she's opening up her forecasting model. The idea: auditing an account that's already running is the easy version. The data is sitting right there. Forecasting is the hard version, because you're projecting spend and revenue off keywords that have zero performance history attached to them. As Michael puts it, the digital marketer in all of us wants to launch big and find out fast but sitting down to plot it out first is what real businesses do. Priscilla walks through the entire build. Tiering roughly 90 competitors by relevancy using Helium 10 and Claude. Bucketing keywords into core, expansion, branded, and broad discovery. Pulling current impression share straight out of the Search Query Performance report, then picking a lift target that's "big enough to read, small enough to test." She also shares the variable Michael had never seen anyone put in a forecast before: click-through rate and conversion rate decay, because your CTR cannot possibly hold steady as your impression bucket multiplies. And there's a real case study in here. One client's forecast surfaced a buy box problem before a single ad went live so the recommendation wasn't a campaign structure, it was "stop selling to resellers first." We'll see you in The PPC Den! 🦡 HIGHLIGHTS 00:00 – Welcome back, Priscilla Wagner 🦡 RESOURCES & LINKS
🦡 CREDITS Host and Executive Producer: Michael Erickson Facchin | |||
| Can Amazon PPC Success Be Predicted? (Classic) | 21 Aug 2026 | 00:30:45 | |
In this episode of our podcast, featuring Mansour Norouzi from Incrementum Digital, we focus on forecasting for Amazon PPC. We discuss moving from a flexible spending strategy to a planned one, and how past trends can guide future spending. Mansour will explain how to use tools like Amazon's Product Opportunity Explorer and Category Insights to predict future trends. Join us to learn about the challenges and ongoing learning in Amazon advertising. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We'll see you in The PPC Den! 🦡 Highlights 0:00 - Guest Introduction: Who is Mansour Norouzi? 🦡 Resources & Links
Credits | |||
| How to Combine Organic, PPC & Ranking Data with AI to Optimize Every Amazon Keyword | 14 Aug 2026 | 00:14:30 | |
Today Michael is coming to you solo recording from summer vacation in Switzerland to share a presentation he built for his friend Elizabeth Greene's seminar on AI-based optimization for Amazon PPC. The idea: AI is great at combining data. And the hardest part of Amazon PPC has always been that your ad console shows you revenue per click, cost per click, and target ACoS but it never shows you organic rank, impression share, or search query behavior sitting right next to it. Everything on Amazon is "one big ball mashed together," so it's genuinely hard to know where to lean into momentum and where to pull back. Michael walks through the exact four reports to pull, how to feed them to your favorite AI chatbot (Gemini, ChatGPT, or Claude), and the prompt that turns all of it into a keyword-by-keyword action list bid up here, cut back there even if you've never opened a spreadsheet in your life. Get the exact prompt. The full AI prompt Michael references in this episode, the one that cross-references organic rank, search query data, impression share, and ACoS into one action list is already sitting inside the free Badger Guide to Amazon PPC Checklist. Look for the section called "PPC with Organic Data and AI" on Row 209. We’ll see you in The PPC Den! 🦡 Resources & Links
🦡 Highlights
- Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator and Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| Can Agencies Serve as Teachers in Amazon Selling? (Classic) | 07 Aug 2026 | 00:40:16 | |
Wondering why some Amazon sellers do really well and others don't? In this video, Michael and Destaney Wishon from BetterAMS share their own ups and downs with Amazon ads. They talk about how tricky Amazon advertising can get, why focusing too much on one thing can be a problem, and what basics you need to know. They also discuss whether it's better to handle your ads on your own, use software, or work with an agency. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We’ll see you in The PPC Den! 🦡 Highlights
🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Destaney Wishon Senior Producer: Nancy Lili Gonzalez Podcast Coordinator and Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| How to Use AI & Spreadsheets to Prevent Amazon Stock-Outs | 31 Jul 2026 | 00:17:34 | |
Today, we are joined by the amazing Maryna from the Ad Badger team. If you have ever wondered why your Amazon PPC performance suddenly dropped, even when your bids, keywords, and competitor pricing look perfect this episode is for you. Maryna shares her brilliant workflow for managing massive Amazon accounts that juggle thousands of SKUs. We discuss how to combine three essential Amazon reports into one master spreadsheet to accurately track your inventory levels. But the real magic happens next: we explore how to feed that data into AI chatbots, like Claude or Gemini, to instantly generate beautiful, actionable dashboards. We’ll see you in The PPC Den! 🦡 Highlights 00:00 – Intro 01:28 - The challenge of tracking inventory for large accounts 02:25 - How hidden low stock secretly ruins PPC performance 05:35 - The 3 essential Amazon reports you need to download 06:03 - Reading the master spreadsheet for stock and inbound data 08:28 - How Amazon penalizes your ranking when inventory drops 09:21 - Turning spreadsheets into a Claude dashboard 14:31 - Spotting restocked SKUs that are ready to be pushed 16:41 - Exactly when to pause, trim, or boost PPC budgets 🦡 Resources & Links 🦡 GET AD BADGER ➡️ - Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising - Today on the show, we’re thrilled to welcome Maryna Nelep, an Amazon PPC manager and proud member of our Ad Badger family! - How to Audit Your Amazon PPC Account Using Bulk Files and Business Reports - You’re Not Out of Stock, So Why Are Your Sales Down? - Why Amazon PPC Bulk Files Are More Powerful Than Ever (And How to Get Started) - 3 Bad Habits in Amazon PPC It’s Time to Break 📚 Unlock our FREE comprehensive Amazon Marketing Playbook - Transform your workflow with our comprehensive Amazon Advertising checklist - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Maryna Nelep Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| How to Launch Meta Ads as an Amazon Seller | 24 Jul 2026 | 00:30:49 | |
Sean Stone of Spillover Commerce joins Mike to explain why most Amazon sellers fail when they try Meta ads and the fix: anchor your first campaign to a real event, not a generic sale. They break down a live case study: a Father's Day push that turned $8K in ad spend into $38K in sales for a brand whose Shopify site normally got 10 visitors a day. Topics include the offer ingredients you need, reverse-engineering winning ads from the Facebook Ad Library, avoiding creative fatigue, and building a year-round holiday calendar for your product. We’ll see you in The PPC Den! 🦡 Highlights
🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Sean Stone Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| Actually Useful Use Cases of AI in Amazon Marketing | 17 Jul 2026 | 00:23:41 | |
In this episode, host Mike chats with Shane White from NoBul Partners about practical and highly effective ways to use AI in Amazon marketing. Shane explains his transition from ChatGPT to Claude, highlighting its powerful capabilities in visualizing large datasets and generating client-ready presentations. He also shares a clever hack for training the AI to scrape a client's website to automatically match brand colors and fonts in slide decks. We’ll see you in The PPC Den! 🦡 Highlights
🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Shane White Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| Amazon Growth Lessons from an 8-Figure Agency: Audit-Proof Accounts & Client Goal-Setting | 10 Jul 2026 | 00:43:31 | |
Welcome back to The PPC Den! This episode we're pulling back the curtain on how a real Amazon agency runs behind the scenes from AI to accountability. Michael sits down with Joshua Rawe of AmpliSell to talk about how they personally use AI (spoiler: Claude Opus is the daily driver), why "average" AI output is a trap if you don't already have great ideas, and how they built an ongoing, AI-powered account audit so nothing falls through the cracks between reviews. We also get into the messy reality of client goal-setting: how to pin clients down on revenue vs. margin vs. ACOS before you ever touch a bid and the #1 mistake killing Amazon brands in 2026: not killing dead products and not launching new ones fast enough. Plus, why winning on Amazon today means winning off Amazon first. We’ll see you in The PPC Den! 🦡 Highlights
🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Joshua Rawe Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| Amazon Sponsored Prompts: How to Use the New Report & Stop Bleeding Ad Spend | 03 Jul 2026 | 00:27:01 | |
Welcome back to another episode where we’re diving deep into the next big shift in Amazon advertising: Sponsored Prompts. You've probably seen those little blue AI questions popping up right under your product images, and guess what? Amazon is officially letting us track them with the new Prompt Report inside Campaign Manager. Today, I'm hanging out with Tyler from Pilot House to break down exactly what this means for your brand. We talk about how Amazon’s AI shopping assistant is taking over customer sessions and how your ad budget might be bleeding into these prompts without you even knowing it. Tyler drops some amazing strategies on how to find the new report, pause the prompts that aren't working, and a killer hack using ChatGPT or Gemini to see exactly how AI reads your product images. You definitely want to get ahead of this curve before these new placements start eating up your budget. We’ll see you in The PPC Den!🦡 Highlights
🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Tyler Masur Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| Is Amazon's Free Flexible Shopping Insights Data Actually Making You Money? | 26 Jun 2026 | 00:24:10 | |
Amazon just made its premium first-party (1P) data including Flexible Shopping Insights (FSI) and Audience Segment Membership completely FREE to query in Amazon Marketing Cloud (AMC) through the end of the year! But before you get blinded by the shiny new data, we need to talk about reality. In this episode, I break down what FSI actually uncovers (like the massive 14+ day attribution gap and organic vs. ad-exposed behaviors) and look at a real-world account to see if this data actually changes how you manage your PPC. Is it a total game-changer for proving ad viability, or is it just an Amazon-engineered tool to get you to spend more money? We dive into why AMC data still misses the mark on true net profitability, and why you shouldn't treat this data as a silver bullet if you have bottom-line ROI issues. We’ll see you in The PPC Den! 🦡 Highlights
🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| How to Audit Your Amazon PPC Account Using Bulk Files and Business Reports | 19 Jun 2026 | 00:23:21 | |
In this episode, Mike takes you behind the scenes of a real Amazon account. He breaks down how to audit your brand using a bulk file and a business report. First, he looks at a premium, high-ticket product with great PPC sales but terrible organic rankings. Mike explains why a low organic share is dangerous and how a cheaper product variation can fix it. Next, Mike dives into the data to find hidden profit leaks. He shares his ideal mix for ad types and calls out overcrowded campaigns that waste your budget. He reveals his absolute favorite strategy: cutting out non-converting search terms to instantly save thousands of dollars. Drop your bulk file into our free audit tool and see where your ad dollars are bleeding in 60 seconds. This is the exact framework Mike uses in the episode to stop wasted spend. We’ll see you in The PPC Den! 🦡 Highlights
🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| How to Avoid Micromanaging Your Amazon PPC Team | 12 Jun 2026 | 00:26:40 | |
Today we are joined by Steve Walters, a leading Amazon FBA expert and the founder of Waltsco agency. Let’s be honest: Amazon margins are getting tighter, and it is so easy to fall into the micromanagement trap. We’ve all been there constantly checking if the team is updating bids, trimming the fat on accounts, or setting up too many broad match campaigns. But Steve found a better way. In this episode, he shares how he stopped micromanaging and started managing outcomes. We talk about his rigorous hiring process, the 3 simple questions he asks on his 15-minute weekly calls, and how real goal-setting can completely change your business. If you want to build a high-performing PPC team that actually brings strategy to the table, this episode is exactly what you need. We’ll see you in The PPC Den! 🦡 Highlights
🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Steve Walters Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| Inside the Badger Den: Episode 2 | Unlocking Total Control with the New Ad Badger Custom Bid Engine | 11 Jun 2026 | 00:05:49 | |
Welcome to the second episode of Inside the Badger Den!This series is your backstage pass to Ad Badger, where we bridge the gap between powerful Amazon PPC software and high-level advertising strategy.In this episode, we don't just show you the tools; we show you the "why" behind them. We dive deep into our brand-new Custom Algorithm Feature to help you mix your own "algorithm cocktails" using smart If/Then/When rules. Plus, we're breaking down advanced negative filters for search terms, and how to utilize our new CPO (Clicks Per Order) metric to see how many clicks it typically takes to land an order across your campaigns and keywords. Also featured in our opening segment: BuyBox Checker! We are introducing their new multi-channel alerts (email, Slack, WhatsApp, SMS, Zapier, n8n, webhook). Plus, Ad Badger members get an exclusive 40% discount - check it out here.We’ll see you Inside the Badger Den! 🦡 Highlights
🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| How to Get FREE Ad Spend from Amazon (DSP Secrets) | 05 Jun 2026 | 00:40:44 | |
Is Amazon DSP actually worth it or is it just a massive budget burner? In this episode Michael sits down with Sam Lee from Trivium to talk about how Amazon DSP is changing fast. If you think you need fifty thousand dollars just to get started you are completely wrong. Sam shares his exact blueprint on how to launch successful DSP campaigns with a starting budget of just five thousand dollars. They talk about the exact benchmarks your brand needs before launching and how to avoid stealing your own organic sales with bad retargeting. They also dive into Amazon Marketing Cloud to see if your ads are actually bringing in new customers or just wasting cash. But the biggest secret in this episode is something most sellers completely miss. Sam explains how to get completely free ad spend directly from your Amazon rep through a hidden program they call Added Value. They also discuss how to get insane single digit cent clicks on video ads and how to use Amazon audiences to drive super cheap traffic straight to your Shopify or DTC website. Check out the episode to get the full strategy and don't forget to subscribe. Drop a comment below to let us know if you are already using DSP or if you have any questions for Sam and Mike. We’ll see you in The PPC Den!
🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Sam Lee Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| You’re Not Out of Stock, So Why Are Your Sales Down? | 29 May 2026 | 00:16:57 | |
Ever noticed your Amazon sales dropping and immediately blamed your ads? We all do it! In this episode, Michael and Campaign Manager Olena reveal a massive secret about what is really killing your sales. It turns out you do not have to be completely out of stock to lose money. Just having a lower inventory drops your conversion rate and your sales velocity. Olena actually brought the receipts for this one. She stacked daily Business Reports and Inventory Ledgers to prove this crazy theory with hard data. When she looked at the numbers, she found something wild. One client could never break $9,600 a day in sales with low stock. But they always hit over $10,000 when fully stocked. Why does this happen? It is all about the Amazon algorithm and delivery times. When your stock is low, it does not go down equally everywhere. This means longer delivery times in certain states, which hurts your regional conversions. We’ll see you in The PPC Den! 🦡 Highlights
🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Olena Shmaiun Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| Why Amazon PPC Bulk Files Are More Powerful Than Ever (And How to Get Started) | 22 May 2026 | 00:40:05 | |
Hey! I just recorded a killer episode with Anton from SellWave Agency all about Amazon PPC bulk files. I know spreadsheets sound boring, but paired with AI, they are a total superpower right now. Amazon’s official guide will just overwhelm you, so we break down the actual right way to get started without losing your mind. Plus, here's the best part I’ve got for you: a free Bulk File Starter Kit! It’s a custom template that tells you exactly what to type into every single cell to easily build your first Auto and Manual campaigns from scratch. We’ll see you in The PPC Den! 🦡 Highlights
🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Anton Kimfors Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| The Exact "Revenue Impact Formula" to Prioritize Your Amazon SKUs | 15 May 2026 | 00:36:46 | |
If you sell on Amazon, you probably feel like you're drowning in endless tasks. You do a lot of "busy work" but don't always see your profits jump. That's exactly why Michael brought Mike Danford from Adverio back to the show. They break down the "Revenue Impact Formula." It’s a smart system to stop guessing and know exactly which product to optimize first. Mike explains when to use a quick "spray and pray" approach for basic fixes across your whole catalog, and when to get "surgical" with your top products. He even shared a crazy story. They got rid of a "frequently returned" badge just by updating a sizing chart. It turns out, shoppers' ideas of a "medium" have completely changed over the years! The guys also dive into Amazon's AI, Rufus. It doesn't just look at your listing copy. It actually tracks hidden data like your inventory history and price changes. We’ll see you in The PPC Den! 🦡 Highlights
🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mike Danford Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| 3 Bad Habits in Amazon PPC It's Time to Break | 08 May 2026 | 00:28:17 | |
In this episode, we stumble upon a surprisingly effective Amazon PPC strategy: giving your mouse a break. Honestly, we all know that itch to jump into our campaigns and start tweaking things just to feel like we're doing something when we're stressed about performance. But we chat about why that urge to over-optimize is a massive trap. Clément puts Michael on the spot with some live math to prove how an innocent little $1 bid can secretly turn into a $3 budget-eater if you aren't paying attention to those sneaky dynamic modifiers. The big takeaway? Clicking around your ad account just to feel busy is a whole lot of activity, but zero strategy. So, take a page out of Michael's book and let's talk about why the absolute smartest thing you can do for your PPC right now is probably to just grab a coffee, step back, and leave it alone. We’ll see you in The PPC Den! 🦡 Highlights
🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Clément Hynaux Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| Why Your Amazon Ad Revenue Is Misleading (Same SKU vs Other SKU) | 30 Apr 2026 | 00:11:55 | |
This time we're diving into something truly under the radar that I've been thinking about for years: the eternal battle of Same SKU versus Other SKU ad sales. A lot of sellers don't even realize one crucial detail. When you look at the revenue column in your ad account, you're not just seeing the sales of the exact product you're advertising. By default, Amazon lumps in the sales of your other products if a buyer clicks on your ad but ultimately chooses a different size, color, or a completely different item from your catalog. In this fresh episode of the PPC Den, we'll break down why this phenomenon can make your ACoS look way worse than it actually is, and how this confusion often pushes advertisers into making bad optimization decisions. We’ll see you in The PPC Den! 🦡 Highlights
🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| How to Scale Your Amazon Business Globally: The EU Expansion Guide | 24 Apr 2026 | 00:31:38 | |
In this episode of the PPC Den Podcast, host Michael sits down with Emanuel Popescu, the Director of Account Management at AMZ Advisors, to reveal the high-stakes world of global Amazon expansion. Managing a massive team of 80 people, Emanuel shares the "hard-won" secrets of brands that successfully break into Europe, Japan, and beyond. If you’ve ever considered taking your brand international but felt overwhelmed by the risks, this conversation is your roadmap. You'll discover why your successful US listings might actually fail in the UK or Germany if you don't change a single word or image, and why most sellers lose money by treating expansion as a simple "copy-paste" side project. From the nuances of localized keyword research to navigating the complex tax landscapes like VAT, Michael and Emanuel break down the top five mistakes that can sink an international launch and provide the exact PPC strategies you need to dominate foreign marketplaces from day one. We’ll see you in The PPC Den! 🦡 Highlights
🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Emanuel Popescu Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| How to Achieve High Lifetime Value? (Classic) | 17 Apr 2026 | 00:36:01 | |
Want to win on Amazon? Join our chat with Michael and Joe Shelerud from Ad Advance. We'll simplify how to calculate your target ACOS and show you ways to make products that keep customers coming back, building a super strong brand in the process. Plus, we'll talk about boosting your repeat purchase rate to keep the sales rolling in. Get ready to race ahead in Amazon’s marketplace with strategies that put you in the lead. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We’ll see you in The PPC Den! 🦡 Highlights
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Joe Shelerud Senior Producer: Nancy Lili Gonzalez Podcast Coordinator and Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| 3 Unfair Advantages of the Top 1% of E-commerce Brands | 10 Apr 2026 | 00:45:13 | |
In this episode, we dive deep into the "Power Law" of e-commerce. According to recent data from Marketplace Pulse, the top 1.6% of sellers now generate a staggering 50% of all sales on Amazon. The gap between the "thriving" and the "distressed" is wider than ever. Joining us is Sean Stone, founder of Spillover Commerce, to break down the specific strategies that allow elite brands to dominate the marketplace. We move past basic PPC tactics to explore how the world’s most successful brands manufacture their own "unfair advantages." Don't forget to like, subscribe, and hit the notification bell to stay ahead of the e-commerce curve! We’ll see you in The PPC Den! 🦡 Highlights 00:00 – Intro: Meet Sean Stone 01:05 – The lifestyle of a successful entrepreneur 03:15 – Analyzing the Marketplace Pulse report 04:10 – Why 1.6% of sellers get 50% of sales. 09:20 – The 3 Advantages You Can Manufacture: An overview 11:50 – Advantage #1: Conversion Rate 16:30 – Case Study: BedSure vs. Utopia Bedding (Duvet Inserts) 28:40 – Case Study: Gymreapers and the 21% Conversion Rate 34:25 – Advantage #2: Margin & Logistics 39:50 – Advantage #3: Thinking Bigger 41:50 – Demand Generation: Moving beyond just Amazon SEO 45:45 – Summary
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Sean Stone Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| The "Be Everywhere" Trap: Why Your Brand is Failing to Scale | 03 Apr 2026 | 00:35:22 | |
Are you feeling the pressure to be on TikTok, Amazon, Shopify, and social media all at once? It’s the "2026 Burnout Trap," and in this episode, Michael and Emma Schermer Tamir break down why trying to be everywhere is actually killing your brand’s growth. If you’re feeling spread too thin and your profits aren't showing the effort you're putting in, this conversation is exactly what you need to hear. We’re moving away from "hacks" and getting back to the business fundamentals that actually scale. We’ll see you in The PPC Den! 🦡 Highlights
🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Emma Schermer Tamir Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| Why Your Amazon Ad Revenue Is Misleading (Same SKU vs Other SKU) | 01 Apr 2026 | 00:11:55 | |
This time we're diving into something truly under the radar that I've been thinking about for years: the eternal battle of Same SKU versus Other SKU ad sales. A lot of sellers don't even realize one crucial detail. When you look at the revenue column in your ad account, you're not just seeing the sales of the exact product you're advertising. By default, Amazon lumps in the sales of your other products if a buyer clicks on your ad but ultimately chooses a different size, color, or a completely different item from your catalog. In this fresh episode of the PPC Den, we'll break down why this phenomenon can make your ACoS look way worse than it actually is, and how this confusion often pushes advertisers into making bad optimization decisions. We’ll see you in The PPC Den! 🦡 Highlights
🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| Inside the Badger Den: Episode 1 | Software Roadmap & Upcoming Features | 31 Mar 2026 | 00:19:46 | |
Welcome to the premiere episode of Inside the Badger Den! This series is your backstage pass to Ad Badger, where we bridge the gap between powerful Amazon PPC software and high-level advertising strategy. In this episode, we don't just show you the tools; we show you the "why" behind them. We dive deep into our new Search Trends and Organic Rank Tracking features to help you combat ad cannibalization and claim more market share. We’ll see you Inside the Badger Den! 🦡 Highlights
🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| How Can I Be The Most Efficient With My N-Gram Analysis? (Classic) | 27 Mar 2026 | 00:18:10 | |
Ready to master Amazon PPC? Join Michael for a deep dive into N-Gram Analysis. Learn how to decode search terms, streamline your ad budget, and beat the competition with smart data use in this insightful episode. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We’ll see you in The PPC Den! 🦡 Highlights
🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator and Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| The Product-Level TACoS Flaw: How "Other SKU Sales" Are Ruining Your Math | 20 Mar 2026 | 00:24:35 | |
Today, we are talking about a massive misconception in the Amazon advertising world: the hyper-prioritization of Total ACoS. First things first, I will always argue it should be called ACOTS (Ad Cost of Total Sales), but terminology aside, using this metric purely as a PPC goal is fundamentally broken. The biggest flaw we cover in this episode is how product-level Total ACoS ruins your math, specifically because of Other SKU Sales. When you look at paid sales for a product ad, you're actually looking at sales generated for every SKU in your catalog. Instead of making misinformed cuts, we need to think full-funnel. In this episode, I break down exactly how to approach your Amazon PPC strategy for 2026. We discuss why you must track organic visibility alongside PPC visibility, how to use your Search Query Performance dashboard to monitor market share, and why you should be evaluating your Total ACoS at the Parent-Child family level using the Purchased Product Report. We’ll see you in The PPC Den! 🦡 Highlights
🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| The Brutal Truth About Amazon FBA (And How to Pivot to D2C) | 13 Mar 2026 | 00:40:43 | |
Welcome back to the PPC Den podcast! Today we’re catching up with Francis Leger, co-owner of GS Plant Foods, to talk about the harsh realities of selling on Amazon in 2026. Let's be honest, the days of easily launching a profitable product from your bedroom with fifty bucks are long gone. Francis gets totally real about why Amazon has become such a frustrating and expensive barrier to entry, complete with random listing suspensions and endless bureaucratic headaches. Because of this margin squeeze, his two-person team is actively pivoting to build out their own independent D2C website. Instead of just playing around with trendy AI tools, Francis shares a brilliant, practical approach: look at your daily workflow and hand the tedious stuff over to a computer. He even shares a great story about how they built a custom script to automatically check their Amazon Buy Box across all 50 states to catch sneaky account issues instantly. Grab a coffee and join us for a really honest, refreshing conversation about surviving and thriving in e-commerce today. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 02:40 - Why building a Shopify D2C website is now an absolute must 04:02 - Why you can no longer start on Amazon with just $50 06:30 - The nightmare of arbitrary Amazon delistings 15:21 - How we built a custom AI script to check our Buy Box in all 50 states 19:47 - Stop asking "What can AI do?" and look at your org chart instead 25:25 - The danger of building yourself a job instead of a business 30:44 - How to get a business to run itself 33:23 - The one thing you can never outsource to AI 36:47 - Why the fundamentals of business haven't changed in 100 years 42:10 - Outro
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Francis Leger Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| Ad Sales Tripled, Organic Dropped: Decoding Amazon PPC Cannibalization | 06 Mar 2026 | 00:27:20 | |
Have you ever scaled your Amazon PPC campaigns only to watch your organic sales completely drop off? In this episode, Michael and Amazon advertising expert Brent Zahradnik tackle a fantastic listener question where a brand's ad sales tripled, but their organic sales actually decreased year-over-year. They dive deep into the real reasons behind this frustrating scenario, exploring whether aggressive ad spend is truly cannibalizing organic placements or if there are other hidden factors at play, such as shrinking overall search volume or overspending on highly dominant branded keywords. It is a common fear for Amazon sellers and PPC managers alike, but the reality of how the algorithm balances paid and organic traffic is rarely straightforward. To help you navigate this exact problem, the guys break down the actionable strategies and metrics you need to measure true ad incrementality. We’ll see you in The PPC Den! 🦡 Highlights
🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| 5 Hidden Issues Killing Your Ad Performance | 27 Feb 2026 | 00:36:20 | |
Are your Amazon sales dropping and your ACoS skyrocketing? Before you take a sledgehammer to your PPC campaigns, you need to look under the hood of your business. In this episode, Michael sits down with Elizabeth Greene from Junglr to discuss why the biggest threats to your Amazon advertising performance usually have nothing to do with your ads. They break down the exact weekly "push-pull" diagnostic report they use to uncover 5 hidden operational issues that are secretly draining your ad budget and killing your profit margins. We’ll see you in The PPC Den! 🦡 Highlights
🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| Grow Your Amazon Market Share with PPC | 20 Feb 2026 | 00:14:07 | |
In this episode, I talk about how Amazon sellers can go beyond just looking at sales and start using PPC and search query data to understand their true market share. I show how you can track changes in search volume, impressions, clicks, conversions, and your share of purchases to see if your ads are actually helping you grow compared to the rest of the market. By grounding your PPC data with market insights, you can make smarter decisions, adjust campaigns when needed, and stay ahead of competitors. We’ll see you in The PPC Den! 🦡 Highlights 0:05 – Most PPC managers check only sales 0:17 – Better question: Did PPC grow your market share? 0:27 – Comparing sales vs. market trends 1:00 – Using search query data to track performance 2:05 – How to access search query data in AdBadger 3:22 – Tracking search volume and impressions over time 5:00 – Measuring brand impression and click share 6:55 – Comparing market vs. brand conversion rate 8:04 – Understanding purchase share and market impact 10:44 – Combining search data with ranking data 11:57 – How to tell your PPC story with market context 12:12 – Using this data to make smarter Amazon decisions🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| How Can I Elevate My Copywriting In My Amazon PPC Campaign? (Classic) | 13 Feb 2026 | 00:49:11 | |
Humans vs. AI?! Marketing by Emma’s Emma Schermer Tamir sits down with Michael to discuss how to elevate your copywriting. They talk about the rise of AI, finding humility in your writing, premium A+ content, and more! A great episode for those looking to boost efficiency and quality in their marketing and copywriting. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - What to expect in this episode 3:10 - What’s New With Emma 11:05 - The Journey Through AI 17:45 - Has AI Changed Your Process? 24:06 - Thinking About Goals 26:22 - How Can I Elevate My Copywriting? 32:35 - First Steps 47:15 - Where You Can Find Emma 🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Emma Schermer Tamir Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| 6 Essential Amazon Skills to Master in 2026 (Scale Your Brand) | 06 Feb 2026 | 00:46:39 | |
Is your Amazon strategy spread too thin? In this episode, Michael is joined by Noemi Bolojan (CEO of ScaleWave) to cut through the noise of 2026. After a chaotic few years, the biggest trend for successful sellers isn't doing more—it's doing fewer things at a 10/10 level. We’re diving deep into the "5+1 Essential Skills" you need to master to actually move the needle this year. From the "lifeblood" of your business (Inventory Management) to the hidden goldmine in your Brand Analytics, we break down exactly where to focus your energy so you can stop guessing and start growing. Stop being an "inch deep" in a hundred activities. Tune in to learn how to go miles deep on the metrics that matter. We’ll see you in The PPC Den! 🦡 Highlights
🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Noemi Bolojan Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| How Many Clicks Before You Kill a Keyword? (The CPS Rule Amazon Sellers Ignore) | 30 Jan 2026 | 00:13:18 | |
This episode is really about one thing: deciding when “no sales yet” actually means something. Because in real accounts, non-converting spend isn’t some small inefficiency. It’s often 30 percent of spend. Sometimes it’s 50. I’ve seen it hit 80 percent. Ten thousand dollars in ad spend, eight thousand going to search terms that never convert. What changes the way you look at this is separating converting behavior from non-converting behavior. If you include all the wasted spend in your averages, you end up judging new keywords against a broken baseline. Instead, you want to look at what your converting traffic normally does and use that as your benchmark. Another big takeaway is that not all keywords deserve the same level of patience. Branded terms might convert every couple of clicks. Competitor terms might need fifty clicks before you see a sale. If you use one rule across the board, you’ll end up killing keywords that were slow, not bad. We’ll see you in The PPC Den! 🦡 Highlights 0:28 – How many clicks before negating 1:07 – Non-converting spend pain 2:39 – Clicks Per Sale (CPS) 3:18 – Conversion rate → CPS math 4:03 – Account-level CPS misleading 5:22 – High-intent traffic benchmark 7:46 – Brand / generic / competitor terms 8:09 – CPS by keyword type 9:31 – Measuring search terms vs CPS 9:45 – 75%-150% CPS range 10:15 – 1.5× CPS decision point 10:39 – Pulling CPS from search term report 11:09 – Keyword failure options 11:29 – One rule beats no rule 🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| Why Amazon Brands Are Starting to Use Meta Ads and Shopify | 23 Jan 2026 | 00:41:28 | |
In this episode, Michael sits down with Sean of Spillover Commerce to talk about thinking beyond Amazon. They discuss the difference between being an Amazon seller and being a true e-commerce brand. Why does that gap matter? And why not every product — or every brand — should be treated the same across Amazon, Shopify, and Meta. Sean breaks down when Meta ads actually make sense for Amazon brands, and how off-Amazon traffic can spill over into Amazon sales. They also talk about product-market fit by platform. Why some products work on Amazon but struggle on Meta. And why product iteration often beats endless ad optimization. If you sell on Amazon and you’re curious about Meta ads, this episode will help you think more clearly about the next step. We’ll see you in The PPC Den! 🦡 Highlights
🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Sean Stone Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| How to Balance SOPs and Strategy in PPC | 16 Jan 2026 | 00:36:53 | |
In this episode, with Abe Chomali we explore how to make your PPC truly work for your business, rather than just moving numbers around in Amazon Seller Central. We talk about SOPs, automation, and checklists essential tools for efficient work. But simply following rules isn’t enough. You need to combine them with flexible strategic thinking so that every campaign delivers real results for your business. In this episode, you’ll learn why “optimizing numbers” doesn’t always equal real profit, how SOPs and automation can support rather than limit strategic decisions, and practical approaches to turn Amazon PPC into a growth tool rather than a routine task. A tip from Badger Den: don’t be afraid of flexibility even within the strictest processes – that’s exactly what makes PPC profitable. We’ll see you in The PPC Den!
🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Abe Chomali Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| UnBox Reveals Amazon Ad Secrets to Transform Your PPC | 09 Jan 2026 | 00:57:17 | |
In this episode, Michael Erickson Facchin and Mansour Norouzi break down the biggest Amazon Ads updates following UnBox 2025. They talk about why the first half of the year felt tougher for many sellers, how to read market signals the right way, and how new tools — from the unified ad console and advanced reporting to AI assistants in DSP and AMC — can help brands make smarter decisions, stay profitable, and position themselves for growth heading into 2026. We’ll see you in The PPC Den! 🦡 Highlights
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mansour Norouzi Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| Training PPC Managers Who Can Train Others | 02 Jan 2026 | 00:47:36 | |
In this episode of the PPC Den podcast, Michael Erickson Facchin sits down with long-time friend and business partner Gonza Martinez of Ziresquare to talk about one of the hardest — and most important — transitions founders face: moving from “doing PPC yourself” to training PPC managers who can eventually train others. Gonza shares how he went from personally managing Amazon PPC to building a team, selling and acquiring brands, and developing systems so his managers could grow into leaders. We cover mindset, hiring the right analytical people, creating processes, avoiding burnout, and knowing when PPC is no longer your “unique ability” as a founder. If you’ve ever wondered how to step out of the weeds and build a PPC team that runs (and improves) itself, this episode is for you. We’ll see you in The PPC Den!
🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Gonza Martinez Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| Dreaming of a Low ACOS, Amazon PPC Song for Sellers | 25 Dec 2025 | 00:02:11 | |
Before the song starts, before the wishes are said, there’s a moment. From one side of the camera, the Badger family leans in. From the other side of the screen — you. And suddenly, this isn’t just another episode about Amazon marketing. It’s a holiday visit. We hear the words first: thank you. Thank you for tuning in. For being part of the journey. For spending another year learning, growing, and building together. Merry Christmas. Happy Hanukkah. Happy New Year. A family tradition steps into the spotlight — Christmas caroling. And without overthinking it, without holding back, our CEO sings from the heart. Yes, we work hard all year to uncover the best Amazon marketing insights. But this episode reminds us why we do it in the first place: people first, community always, and a little joy along the way. We’ll see you in The PPC Den!🦡 Highlights 0:06 – A big thank-you from the Badger family 0:24 – A family tradition: Christmas caroling 0:31 – The song begins 2:05 – Thank you, dear Badgers, for watching till the very end 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising From the PPC Den: Happy Holidays from the Ad Badger Team, See You in 2025! 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Transform your workflow with our comprehensive Amazon Advertising checklist - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| Three Important Weekly Tasks for Amazon PPC | 19 Dec 2025 | 00:46:51 | |
In this episode, Mike and Dan Head of AMZ Elite break down three weekly Amazon PPC tasks that actually move performance today. We focus on what’s working now—covering how Dan reviews N-gram analysis and N-gram ASINs each week to identify hidden waste and new opportunities. He explains how he uses ACOS Power Ratio to judge keyword efficiency beyond surface-level ACOS, and how a simple CVR sheet helps diagnose whether poor performance comes from traffic or the listing itself. We also dive into image generation and creative updates, and why testing visuals regularly is a non-negotiable part of weekly PPC optimization. If you want a clear, repeatable weekly routine for Amazon PPC—one that connects data, conversion, and creatives—this episode breaks it down step by step. We’ll see you in The PPC Den! 🦡 Highlights
🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Dan Head Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||