The Power in Purpose: A Podcast for Wedding Pros – Details, episodes &amp; analysis

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

LINKS MENTIONED:

Check out her website: https://carrylovedesigns.com/
Follow her on Instagram: https://www.instagram.com/carrylovedesigns
Save Your Seat at Amanda's Upcoming Open House: https://carrylovedesigns.com/open-house

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

145 | The Biggest Reason Why You’re Not Standing Out In The Luxury Market With Emily Foster

mardi 10 septembre 2024 • Duration 56:35

Are you struggling to stand out in the luxury market? Or worse, are you accidentally cheapening your branding? Today, I’m joined by Emily Foster, an award-winning brand and website designer who works with wedding pros just like you. If you’ve ever found yourself wondering why your brand isn’t standing out in the luxury market, or you want to learn how to lean into luxury wedding branding, this episode is for you!

On this episode of The Power in Purpose Podcast:

[00:00]: Introduction and Overview
[03:41]: Defining Luxury Branding in the Wedding Industry
[08:03]: Reasons for Not Standing Out in the Luxury Market
[13:52]: Debunking the Myth of Neutral Luxury Branding
[17:40]: Common Mistakes That Make Your Brand Look Cheap
[23:53]: Balancing Ideal Client Preferences with Personal Style in Branding
[00:58]: The Role of Color in Conveying Luxury in Branding
[09:29]: Successful Brands that Use Color Effectively
[18:06]: Balancing Colorful Work in a Neutral Brand
[23:53]: The Importance of Regularly Updating Website Images
[30:08]: Design Trends that May Become Outdated
[36:57]: Bringing Your Brand All Together

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES:

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

LINKS MENTIONED:

Connect with Emily: https://emilyfostercreative.com/

Follow Emily on Instagram: https://www.instagram.com/emilyfostercreative/

Grab Emily's Guide on Choosing Your Brand Colors: https://emilyfostercreative.com/brand-colors-the-power-in-purpose

JOIN ME INSIDE THE PLANNER’S PLAYBOOK:

Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

136 | Launch Your List Series: How To Automated Your Email Marketing With Nurture Sequences

mardi 2 juillet 2024 • Duration 40:26

The beauty of email marketing is in the automations. How do you create an email nurture sequence? What types of email nurture sequences can you create? And why do I think they're the missing link in your email marketing? We're going to dive into all of that today!

This week, I'm sharing part three of an eight part series where I'm teaching wedding pros all about how to use email marketing to grow your business! I'm so excited and I hope you'll join me each week, as we dive deeper and deeper into all aspects of email marketing. Plus, if you're ready to put everything I'm sharing into practice, join me inside my FREE marketing challenge starting on August 12th.

On this episode of The Power in Purpose Podcast:

[00:00]: Introduction and Overview
[02:19]: The Power of Nurture Sequences
[09:10]: Segmentation and Open Rates
[11:53]: Email Marketing as Passive Income
[19:35]: Segmentation and Customized Conversations
[22:18]: Lead Magnet Specific Nurture Sequences
[29:48]: Setting Up Nurture Sequences in Flodesk
[35:15]: The Serve-Serve-Sell Model
[39:39]: Conclusion and Next Steps

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

RESOURCES:

Join the free email marketing challenge and launch your list! https://candicecoppola.com/challenge

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk
Get Started With Your First Quiz On Interact: https://get.tryinteract.com/candicecoppola4107

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

BONUS: A Conversation on Values

jeudi 18 juin 2020 • Duration 04:03

Before we start back with releasing new episodes, I wanted to take a few minutes to talk to you about values. Because values, in business, are important. I believe you should never question the values of the people you invite into your life and business–the people who you’ve chosen to learn from–as you navigate this bumpy road of entrepreneurship.

I want you to know that I believe Black Lives Matter. I want you to know that diversity and inclusion are values of mine both personally, and professionally. We have collectively had conversations (both online + offline) about race and racism, and these conversations are important and we must continue to create spaces where they can live. That is what I want to do on this show and on my platform.

The Power in Purpose podcast was created as a space to tell the stories of successful entrepreneurs who are doing big things in their businesses–big things guided by one principle: purpose. And we will continue to do just that and continue to bring diversity to the show.

Tune in to hear more of my heart and what I have learned and unlearned over the last few weeks.

CONNECT WITH ME:

046 | How to Get Things Done Using The Science of Habits

mardi 26 mai 2020 • Duration 17:07

Today we’re talking about habits. And it’s such a timely topic because most of us have been stuck at home and stitch with our bad (and good!) habits. Not to mention, we are also approaching the half-way-mark of 2020, you’re 6 months into our goals.

Fun fac: Did you know it’s been scientifically proven that it takes 66 days to form a new habit? 66 DAYS! No wonder all our new year's resolutions have an 80% FAILURE RATE.

This show is all about challenging the way you have been doing things (aka your habits), and pushing you to try new ways of doing things (aka creating new habits).

There is a lot we can unpack about habits, but I am going to share 2 things that are going to you this month - and in the long run.

On Today’s episode of The Power in Purpose Podcast:

Why it is important to be all in for 66 days (yes 66 days!) to forming a new habit
The power of having grace on yourself as you establish new habits
How you can keep a sharp focus on a few things, instead of everything.

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

https://blog.candicecoppola.com/ep46

SHOW SPONSOR:

https://candicecoppola.com/flodesk

FREEBIES:

Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
Tools I Use to Run My Business: https://candicecoppola.com/tools
Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

045 | 6 Things Successful Entrepreneurs Do

mardi 19 mai 2020 • Duration 21:17

Do you ever scroll on the ‘gram, or see your colleagues and wonder how they’re always doing the most? You know, getting things done, launching new products or services, booking their ideal clients, scaling their business to new heights, and getting recognized for their work.

What is their secret??

Being in business for over 12 years, I have seen some business owners struggle to progress and some who soar to new heights. But more so, I have seen the qualities it takes to separate those who want to be successful and those who are.

Do me a favor: grab your favorite notebook and pen–because you’re definitely going to want to take notes as we walk through the 6 things successful entrepreneurs do in their biz.

On Today’s episode of The Power in Purpose Podcast:

Why learning and doing (at the same time) are important in your biz.
How time matters and making appointments with yourself is important to being successful.
Breaking through perfection and why you should be experimenting in your business.
The power of listening to your customers.

Resources:

Honeybook - use code PURPOSE for 50% off your first year
Flodesk - use code CANDICE50 for 50% off

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

https://blog.candicecoppola.com/ep35

SHOW SPONSOR: Learn more about Honeybook

FREEBIES:

Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
Tools I Use to Run My Business: https://candicecoppola.com/tools
Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

The Business Plan Blueprint

044 | Charging What You’re Worth Is A Big Lie

mardi 12 mai 2020 • Duration 23:28

Charge what you're worth: Is that really a legit pricing strategy? Nope.

Did I get your attention? In our industry, all you ever hear is “charge what you’re worth.” The problem: selling products and services for less than what your Starbucks order is won’t get you anywhere.

While charging your worth used to work, it doesn’t anymore. Times have changed - especially for wedding pros and creative entrepreneurs.

Yes, you are worth something AND you are very worthy of making the kind of money YOU want to make. However, the pricing for your product or service doesn’t hinge on your worth. It hinges on what YOUR ideal customer is willing to pay and what YOU want to make as a profit. Let’s stop charging what we are worth - and instead, price ourselves for profit.

On Today’s episode of The Power in Purpose Podcast:

Why charging what you are worth is not a legit pricing strategy.
What factors you should consider when determining pricing for your services.
The importance of pricing yourself for profit and what that looks like in your industry.

Resources:

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

https://blog.candicecoppola.com/ep44

SHOW SPONSOR: Learn more about Honeybook

FREEBIES:

Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
Tools I Use to Run My Business: https://candicecoppola.com/tools
Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

The Business Plan Blueprint

043 | 5 Ways to Get Out of Drift Mode & Into Design Mode

mardi 5 mai 2020 • Duration 28:00

Raise your hand if you feel like you’re drifting right now? You’re not quite sure where you’re going or what to do next. I spent a few days in drift mode myself. It’s a hard place to be and my goal with today’s episode is to get you OUT of drift mode and into design mode.

I want you to truly believe that you CAN build your biz–even in uncertain times–and that your business CAN flourish despite how you feel or the outside circumstances.

So, if you’ve been feeling like you're drifting, this episode is for you. Let’s dive in!

On Today’s episode of The Power in Purpose Podcast:

What drift mode is and how you know if you are on it.
The difference between drift mode and design mode.
Why vision for your business is more important now than ever.

Resources:

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

https://blog.candicecoppola.com/ep43

SHOW SPONSOR: Learn more about Honeybook

FREEBIES:

Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
Tools I Use to Run My Business: https://candicecoppola.com/tools
Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

042 | How To Vision Cast For Your Biz & Why You Need To

mardi 28 avril 2020 • Duration 29:25

Are you ready to take back control of your time, your business, and your goals? If you are yelling a big YES then get ready! We are going to do a few exercises that help you paint the bigger picture. And they are going to help you take back control.

The future may feel uncertain but that’s not true. We can take control over what we want for our future and what we want it to look like. We don’t have to sit idly and take it as it comes. We have the power to dream about the kind of life and future we want, and how our businesses impact us and the lives of others.

Today, I am going to challenge you to mastermind and vision cast. This is where you get to have a say. A voice. It’s where you get to decide what the future looks like for you… and your business.

On Today’s episode of The Power in Purpose Podcast, you’ll hear:

What masterminding your business really means and where you need to start.
Why you need to ask yourself hard questions as you plan your business.
The one thing that stands in the way of you really masterminding your business.

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

RESOURCES:

The Business Plan Blueprint: my step by step guide on writing your business plan
LIVE Masterclass: come and hear about my ideal client blueprint

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES:

https://blog.candicecoppola.com/ep42

SHOW SPONSORS:

Learn more about Honeybook: http://candicecoppola.com/honeybook

Check Out FloDesk: http://candicecoppola.com/flodesk

FREEBIES:

Free Business Plan Outline + Guide: https://candicecoppola.com/bizplan
Tools I Use to Run My Business: https://candicecoppola.com/tools
Goal Setting Workbook: https://candicecoppola.com/goals

CONNECT WITH ME:

041 | Why You’re Not Attracting The Right Clients And How To Fix It

mardi 21 avril 2020 • Duration 28:25

On a scale of 1-to-10, how happy are you with your current clients? Be honest. All this craziness with the Coronavirus has likely brought to the forefront how you really feel about the clients you book. One of the most crucial elements of marketing is making sure you target the right clients - this is something you’ll need to master as a biz owner!

That is what this episode is all about: attracting the right clients by marketing to the right audience. Attracting your ideal clients doesn’t have to be hard. Once you know who you are talking to, marketing becomes easier. And I am here to help you learn HOW to do this!

On Today’s episode of The Power in Purpose Podcast, you’ll hear:

The 5 mistakes you might be making with marketing and targeting the right clients.
How important message consistency is.
The power of a marketing plan and best practices when creating yours.
What visual branding is and why you need it in your business.

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

RESOURCES:

LIVE Masterclass: come and hear about my ideal client blueprint

BECOME AN INSIDER:

Ready to transform your business? Learn more about WeddingPro Insiders and get a sneak peek at my exclusive mastermind for wedding pros https://weddingproinsiders.com

SHOW NOTES: