The Poultry Leadership Podcast – Details, episodes & analysis

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Ever wondered how the chicken on your plate became so efficient to produce? The answer lies in cutting-edge genetic science happening behind the scenes at companies like Cobb-Ventress. Brandon Mulnix sits down with William Herring, Vice President of Cobb-Ventress, at the Animal Ag Tech Innovation Summit in Dallas to uncover the fascinating intersection of artificial intelligence, camera technology, and poultry genetics.

With experience spanning beef cattle, pork, and now broiler chicken genetics, Herring brings unique cross-species perspective to genetic improvement. He walks us through Cobb's three-pronged approach to innovation: developing new genetic products, implementing cutting-edge science in their ongoing breeding programs, and staying ahead of scientific breakthroughs. The conversation reveals how every bird in their breeding program receives its own "social security number" and has countless traits measured to determine which individuals will create the next generation of broilers.

The most captivating revelations come when Herring details how AI and camera technology are revolutionizing trait measurement. Traditional subjective scoring systems are being replaced with precision phenotyping that can analyze bird locomotion and even monitor mating behavior to address industry-wide hatchability challenges. We also get an inside look at Cobb's impressive "Proving Grounds" facility where they can test 40,000 breeding females simultaneously and produce 100,000 broiler eggs weekly for evaluation. Their relationship with parent company Tyson Foods allows for comprehensive meat quality assessment, creating what Herring calls a complete "playbook" for each new genetic product.

Facing a future where beef prices reach record highs and pork supplies fluctuate due to African Swine Fever, Herring predicts continued global growth for poultry. For aspiring leaders, he emphasizes building teams with individuals smarter than yourself who can execute at high levels. Listen now for a fascinating glimpse into the technology shaping our food future and the leadership principles guiding agricultural innovation.

Hosted by Brandon Mulnix - Director of Commercial Accounts - Prism Controls
The Poultry Leadership Podcast is only possible because of its sponsor, Prism Controls
Find out more about them at www.prismcontrols.com

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John Graham's life reads like an adventure novel, but with a profound transformation at its core. At just 17, he left behind his sheltered existence in Tacoma, Washington, for a summer job on a freighter bound for the Far East. That voyage would set him on a path of increasingly dangerous adventures spanning decades and continents.

Graham recounts harrowing experiences with remarkable candor – mountain climbing expeditions where avalanches narrowly missed him, hitchhiking through war zones, and navigating political revolutions. His seemingly insatiable hunger for adrenaline led him to the U.S. Foreign Service, where he strategically positioned himself in the divisions handling wars and revolutions, primarily in Africa and Asia.

The turning point came during the Vietnam War. As Graham orchestrated desperate measures during a battle for the city of Hue, he experienced a profound moral awakening: "I didn't give a damn about this war... The only thing that mattered to me was fulfilling my own needs for taking risks." This realization began a transformation that would redirect his considerable skills and courage toward humanitarian work.

His most dramatic moment of reckoning occurred years later during the sinking of the cruise ship Prinsendam in the Gulf of Alaska. Trapped in a lifeboat during a typhoon with rescue chances dwindling, Graham had what he describes as a spiritual confrontation that cemented his commitment to meaningful service. Following his miraculous rescue, he joined forces with his wife Ann Medlock at the Giraffe Heroes Project, where they've spent over 40 years telling stories of people who "stick their necks out" for the common good.

Now in his 80s, Graham offers wisdom that transcends political divisions: "There's no more important quest for anybody than our personal lives being meaningful." His journey from self-serving adventurer to humanitarian reminds us that finding purpose through service creates bridges across even the deepest divides. What will you do to make your life meaningful?

Links - Giraffe Heroes Project

John Graham - https://www.johngraham.org/

Hosted by Brandon Mulnix - Director of Commercial Accounts - Prism Controls
The Poultry Leadership Podcast is only possible because of its sponsor, Prism Controls
Find out more about them at www.prismcontrols.com

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How did a spontaneous idea during a high-altitude hike lead to an insightful conversation on The Poultry Leadership Podcast? Join me, Brandon Mulnix, and my incredible wife, Emily Mulnix, as we kick off Season 2 with a heartfelt dialogue that crosses the boundaries of personal and professional life. Emily gives us a glimpse into her fascinating journey from dairy farm roots to her vital role as a registered nurse, while we share amusing anecdotes from our life in a small Michigan town. As we chat, you'll learn about my diverse career path, from firefighting to photography, and now, podcasting, as we discuss finding the right balance in our professional lives while raising our two kids.

Our episode takes a deep dive into the intertwining of personal and professional connections within the poultry industry, emphasizing the profound impact of family involvement and genuine relationships. We shed light on industry events that nurture bonds beyond mere business dealings, and the role of vulnerability and shared experiences in strengthening these ties. Together, Emily and I reflect on our personal growth, celebrating the supportive and enriching nature of the poultry community that has become an extended family to us.

Looking further into the episode, we explore the power of impactful connections in healthcare and farming, inspired by Brian Fretwell's transformative coaching insights. By shifting our focus from routine inquiries to questions that foster empathy and understanding, we discuss how professionals can improve performance by recognizing employees as whole individuals. Additionally, the conversation expands into collaboration and innovation strategies, highlighting the benefits of learning from industry experts and adopting cutting-edge technologies. By embracing continuous learning and innovative practices, we uncover how professionals can ensure long-term success and improvement in their operations.

Sponsored by Prism Controls 

Hosted by Brandon Mulnix - Director of Commercial Accounts - Prism Controls
The Poultry Leadership Podcast is only possible because of its sponsor, Prism Controls
Find out more about them at www.prismcontrols.com

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What drives a family to persist and thrive in farming for a hundred years? Discover the remarkable history behind Kreher Farms as Hal Kreher shares his family’s century-long journey in transforming 18 acres of land into a flourishing farmstead. From his grandfather's initial purchase in 1924 and the bold expansion to a 1,200-bird flock by 1930, to overcoming the Great Depression and the establishment of innovative barn designs in the '60s, Hal takes us through the farm's evolution and the pivotal roles played by each family member.

Organic farming isn't just a trend; it's a way of life at Kreher Farms. Hal sheds light on the myriad challenges and triumphs encountered while shifting towards more sustainable practices. Learn about the critical processes of waste product management, the creation of valuable compost, and the labor implications of de-intensification. Hal’s personal journey—from engineering back to farming—highlights the efficiencies gained through innovative barn designs and the irreplaceable value of family involvement.

Building a legacy in family farming involves countless triumphs and challenges. Hal opens up about the significance of succession planning, the acquisition of a large egg farm, and the importance of strong family relationships in maintaining a successful business. With heartfelt anecdotes, Hal underscores the deep connection employees have with Kreher Farms, their dedication during crises, and the strong community ties that continue to grow stronger with each passing generation. Join us as we celebrate 100 years of Kreher Farms’ rich history, unwavering values, and lasting impact.

Hosted by Brandon Mulnix - Director of Commercial Accounts - Prism Controls
The Poultry Leadership Podcast is only possible because of its sponsor, Prism Controls
Find out more about them at www.prismcontrols.com

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Discover the groundbreaking advancements in poultry farming as we welcome Silvin Faulstich, Business Development Manager at Respeggt Group, to discuss in ova sexing. (In the egg) This revolutionary technology is set to transform the industry by identifying the gender of hatching eggs before they hatch, thus addressing the pressing issue of male chick culling. Silvin’s  journey from Germany to his current role provides valuable insights into the innovations and challenges of implementing such cutting-edge solutions.

Explore the essential steps toward transitioning to chick culling-free agriculture. Silvin emphasizes the importance of educating everyone along the supply chain, from farmers to consumers, to drive progress and add value. He also shares the complexities of introducing new labels in an already crowded market and the need for a gradual approach to scale up capacity. The episode highlights efforts in Europe, particularly Germany, and the potential for similar initiatives in the US, opening up a discussion on the future of cull free labeling in the industry.

Finally, join us as Silvin delves into the personal growth and learning journey that accompanies the adoption of new technologies. He candidly discusses the lessons learned from failures and the importance of continuous growth, both personally and professionally. By sharing knowledge and fostering a supportive farming community, we can create a ripple effect of positive change. Tune in for an enlightening conversation that promises to reshape modern farming practices and the future of the poultry industry.

Connect with Silvin Faulstich - LinkedIn

Hosted by Brandon Mulnix - Director of Commercial Accounts - Prism Controls
The Poultry Leadership Podcast is only possible because of its sponsor, Prism Controls
Find out more about them at www.prismcontrols.com

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Ever wondered how the poultry industry is shaping up globally? Join us as we welcome Ryan Bennett, the Executive Director of the US Roundtable for Sustainable Poultry and Eggs, and the International Poultry Welfare Alliance. Learn about Ryan's fascinating journey from a Maryland farm boy involved in 4-H to a key player in public policy and government relations, and eventually to his current role where he champions sustainability and animal welfare. He shares his experiences and the missions of his organizations, emphasizing the importance of collaboration and multi-stakeholder approaches in driving meaningful progress in the poultry and egg supply chain.

Gain insights into the ever-evolving global poultry industry, as Ryan breaks down the stark contrasts between regions like the US, Europe, and Asia. Discover how the rising middle class in Asia is changing consumption patterns and animal welfare perceptions and how these trends contrast with Europe's regulatory model and North America's business-to-business strategies. Ryan also highlights the US Roundtable and the International Poultry Welfare Alliance's roles in assisting American producers navigate these shifts. The significance of industry engagement and the collaborative spirit fostered at annual meetings are underscored, revealing how these gatherings help address big-picture issues and set the stage for the future of the industry.

Facing the challenges of the poultry industry requires resilience and a proactive approach, much like a well-coordinated football team. Ryan shares valuable insights into managing financial pressures from external campaigns and the importance of sustainability principles. We also dive into the human side of leadership, discussing the importance of empathy, mental health, and breaking stigmas in professional environments. The episode emphasizes the value of thoughtful, incremental change and the collective effort needed for sustainable progress. Through personal stories and industry examples, Ryan illustrates how passionate producers and volunteers are pivotal in driving positive change, making this episode a must-listen for anyone invested in the future of agriculture.

Poultry Sustainability & Welfare Summit - Sept 3-6th, 2024 Atlanta, Georgia 

Hosted by Brandon Mulnix - Director of Commercial Accounts - Prism Controls
The Poultry Leadership Podcast is only possible because of its sponsor, Prism Controls
Find out more about them at www.prismcontrols.com

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Can you imagine making a successful leap from auditing derivatives at a big four accounting firm to running a thriving business in agricultural installation? That's exactly what Greg Schonefeld did, and we're excited to bring you his inspiring journey on the Poultry Leadership Podcast. Greg, the owner of Ag Installers and host of the Eggheads podcast, shares his story of transitioning into the agricultural sector, scaling his company to over a hundred employees in its first year, and overcoming challenges despite lacking a construction background. He also reveals how the Entrepreneurial Operating System (EOS) became a cornerstone of his leadership strategy, helping him navigate his rapid business growth and plan for the future.

We also touch on a critical issue: shifting the perception of manual labor in America, particularly in agriculture. Greg emphasizes the need to professionalize and value these roles, sharing insights on building a leadership team and the transformative impact of adopting EOS. He discusses strategic shifts in business operations and offers practical advice for farmers looking to scale their operations, including starting with the book "Traction." Greg's insights demonstrate that success in agriculture involves more than just hard work; it's about strategic planning and leadership.

Greg's passion for agriculture and leadership extends to his role as the host of the Eggheads podcast. He shares the inspiration behind starting the podcast, its impact on educating and engaging consumers, and the camaraderie within the podcasting community. We also delve into the importance of embracing challenges like the 75 Hard program to foster personal growth and resilience. This episode is a treasure trove of insights on leadership, innovation, and the value of sharing knowledge to foster growth across all industries. Tune in and be inspired by Greg Schoenefeld's remarkable journey and the lessons he's learned along the way.

Listen to Greg's interview of Brandon - https://podcasts.apple.com/us/podcast/scaling-success-greg-schonefelds-journey-from-auditing/id1716410281?i=1000657776541

Hosted by Brandon Mulnix - Director of Commercial Accounts - Prism Controls
The Poultry Leadership Podcast is only possible because of its sponsor, Prism Controls
Find out more about them at www.prismcontrols.com

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Discover the secrets to building a resilient workforce in the poultry industry as Hinda Mitchell, president of Inspire PR Group, joins me, Brandon Mullnix, for an insightful conversation. Together, we unravel the complexities of not just attracting, but more importantly, retaining a dedicated team in the face of stiff competition from tech companies. We dive into the essence of becoming an employer of choice, where training and effective management become cornerstones for a sustainable labor force, especially in the agricultural sector's rural heartlands.

Feel the pulse of a company's culture through the stories of those who know it best: the employees. Our discussion shines a spotlight on the power of shared values and the importance of nurturing an employer brand that resonates with the workforce. Hinda shares her expertise on leveraging authentic employee experiences to attract new talent and the critical role of feedback in shaping an organization's identity. Get actionable advice on auditing your brand's presence, standing out in the competitive marketplace, and keeping your best talent through strategic marketing initiatives.

Wrap up with us as we reflect on the uplifting takeaways from the Animal Ag Alliance Conference, where agricultural sectors unite, demonstrating the strength of a collective voice in championing the industry's positive impact. This episode is a treasure trove of strategies and heartwarming tales that exemplify the spirit of leadership and community in the realm of animal agriculture. Join us for a journey that promises to leave you equipped and inspired to foster a thriving workforce in your own organization.

Sponsored by Prism Controls

Hosted by Brandon Mulnix - Director of Commercial Accounts - Prism Controls
The Poultry Leadership Podcast is only possible because of its sponsor, Prism Controls
Find out more about them at www.prismcontrols.com

Send us a text

Stepping off the beaten path can lead to the most fascinating of destinations, a truth Chloe Kleinheinz knows all too well. From a moment of clarity in academia to her role steering the helm at Egg Innovations, Chloe's tale is one of passion, ethical advances, and the culinary delights of wild game. Join us as she unwraps the intricacies of fostering success through the bonds of trust with farmers and navigating the emotional landscapes wrought by avian influenza.

This episode weaves a narrative of progress amidst challenges, with Chloe spotlighting a humane leap forward in the egg industry. Imagine a world where the practice of culling male chicks is obsolete, thanks to pioneering technology that respects both animal welfare and the needs of smaller farms. We also take a solemn look at the toll of avian influenza, not only on the flocks but on the hearts of those who tend them, highlighting the pressing need for solutions to guard these communities.

Rounding off our discussion, we cast a light on the transformative power of mentorship and the crucible of personal growth in leadership. Chloe shares the profound impact of guiding figures in her life and the balancing act of mentoring those with more rings in their tree trunks. For the fledglings in the industry, she offers a pearl of wisdom: cherish the early chapters, for they are the foundation of tomorrow's expertise. Her story is a beacon for those navigating the rich tapestry of an agricultural career, illuminating the path with the collective wisdom she's gathered on her journey.

Hosted by Brandon Mulnix - Director of Commercial Accounts - Prism Controls
The Poultry Leadership Podcast is only possible because of its sponsor, Prism Controls
Find out more about them at www.prismcontrols.com

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Imagine waking up to a world where hens are super-producers, laying 500 eggs over 100 weeks without a break! Steve Welch of Hendrix Genetics joins us to unfold the story behind this poultry prowess, offering an eye-opening perspective on the leaps in poultry genetics that are reshaping the industry. It's not all about the birds, though; Steve's own narrative is equally compelling, charting a course from a novice in the field to a leading figure in U.S. layer distribution. His tale is a testament to the growth and passion that fuels the sector and serves as a beacon for those forging their own paths through uncharted territories.

Holding the microphone with Steve, we venture into a discussion that reveals the intricate tapestry of animal breeding – a field where salmon and shrimp share the spotlight with our feathered friends. We dissect the genetic advancements that hold promise against foes like the Highly Pathogenic Avian Influenza, while also celebrating the achievements that have brought us to the 500-egg milestone. Steve's insights illuminate how this trait is making waves in different markets, providing a glimpse into both the triumphs and the delicate balancing act breeding programs must perform.

Our chat transcends the technical, as Steve shares the hard-won life lessons behind his rise to success. His personal journey is a raw narrative of overcoming adversity, battling substance abuse, and embracing fatherhood, all of which molded him into the role model he is today. It's an intimate look at resilience and redemption, serving as an inspirational soundtrack to anyone seeking to break molds and redefine success. Join us for a conversation that's as much about heart as it is about hens, and walk away with fresh insight into the world of poultry genetics and the human stories that enrich it.

Connect with Steve Welch - https://www.linkedin.com/in/steve-welch-60a44211/
https://www.hendrix-genetics.com/en/

Sponsorship - The Poultry Leadership Podcast is proudly sponsored by Prism Controls http://www.prismcontrols.com

Hosted by Brandon Mulnix - Director of Commercial Accounts - Prism Controls
The Poultry Leadership Podcast is only possible because of its sponsor, Prism Controls
Find out more about them at www.prismcontrols.com