What happens to your business when the economy shifts, jobs disappear, and your clients start feeling the pressure before you do?

How resilient is your pricing, your positioning, and your client base if AI starts replacing roles your customers rely on?

And what really changes when you experience Dom's coaching in person — not through a screen, not in theory, but live and unfiltered?

In this episode, Dom pulls back the curtain on why Teija Heikkilä was the only choice for keynote speaker at IMPACT 2026 — and why her message lands harder now than ever before. Teija isn't talking hypotheticals. She's built, scaled, and sold multiple pet care businesses, and now helps owners do the same through PetVetMa. Her lens is simple, uncomfortable, and powerful: every business owner exits — the only question is how well.

You'll hear Dom and Teija in conversation discussing premium pricing, asset value, exit planning, and a topic most people are skirting around: AI and the knock-on effect it will have on jobs, income, and consumer behaviour.

Not from a "tech bro" angle — but from a practical, business-owner perspective. If your clients lose income, change jobs, or feel uncertain… what does that mean for your business? And how do you insulate yourself from that now? 

Alongside that, Dom shares behind-the-scenes insight from a recent in-person consultation day with Adam Elderfield, PBIC Marketer of the Year. In a single day, they fixed leaks, uncovered hidden money, ruled out entire business directions Adam didn't want — and mapped a clearer, more profitable future. Dom explains why this kind of clarity simply doesn't happen by accident… and why events like IMPACT compress years of trial and error into days.

You'll also hear a teaser about the 2026 PBIC Marketer of the Year, what's coming next, and why the people who win in this industry are always the ones willing to get in the room, challenge their thinking, and build businesses designed to last — not just survive.

In this episode, you'll discover:

• Why Teija's Perspective Is Different – Built it. Sold it. Repeated it. And now teaches owners how to do the same.
• AI, Jobs & the Economy – How shifts outside your business can quietly wreck unprepared ones — and how to stay ahead.
• Build It to Sell (Even If You Never Do) – Why exit thinking makes your business stronger today, not later.
• What In-Person Coaching Really Unlocks – Why one focused day beats months of calls and content.
• Why IMPACT Isn't Just Another Event – Strategy, pressure, perspective, and momentum — live, not theoretical.

If you want to understand where the industry is heading — and how to build a business that thrives no matter what changes next — then IMPACT 2026 is where those conversations are happening.

If you're tired of being busy, burned out, and underpaid… and you're ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… this is the event you've been waiting for.

And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to www.petbusinessmarketing.com/impact2026

To grab a copy of my latest book Mission Enrich, click here now 

Huge thanks to our sponsors PawPal, who's amazing services you can find more about here:

What if you could transform your daycare into the Disney of your town, the place affluent owners brag about, pay more for, and refuse to leave?

What would happen to your business if you mastered experience, enrichment, pricing, systems, and upsells in just two days?

And what could next year look like if you finally stopped running a wacky warehouse… and started running a wonderland for dogs?

In this week's episode, I come in hot with the announcement I've been dying to make: The Disnify Your Dog Daycare LIVE Impact Success Summit is coming to ORLANDO in 2026. And it's going to be the biggest, boldest, most transformational event I have ever delivered.

Before diving into the details, I recap an emotional and breakthrough-filled week inside the UK Elite Mastermind – complete with hotseats, tears, major wins, as well as behavioural psychology insights from guest speaker Mike Samuels, and a stack of 90-day action plans that will fuel major business growth well into the new year.

Then, I unveil the full vision behind the 2026 Impact Summit, and how those smart enough to attend will walk away having become experts on premium pricing, systemisation, ascension, upsells, staff culture, enrichment, and showmanship… this is the ultimate masterclass for dog daycare and pet resort owners who want to rise above the competition. 

In this episode, you'll discover:

•    The Magic of Experience – How to use Disney's "Everything Speaks" principle to make every square foot of your facility sell for you.
•    The Business of Enchantment – Why the next generation of premium pet care is EXPERIENCE-led, not operationally led.
•    How to Imagineer Your Empire – The exit-ready operations map that makes your business scalable, sellable, and self-running.
•    Ascension Secrets – Disney's client journey playbook and how to turn one service into multiple revenue streams.
•    Showmanship & Sales Choreography – How to turn your staff into cast members who sell confidently and consistently.

If you're tired of being busy, burned out, and underpaid… and you're ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… this is the event you've been waiting for.

And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to www.petbusinessmarketing.com/impact2026

To grab a copy of my latest book Mission Enrich, click here now 

Huge thanks to our sponsors PawPal, who's amazing services you can find more about here:
https://pawpal.uk

Are you leaving money on the table by treating enrichment like an optional extra instead of a core service?

Do you know how to package and price your enrichment services so they actually make you money?

And wouldn't it help to see what's working right now for daycares, trainers, and even zookeepers around the world?

In this episode, I lift the lid on the upcoming Pet Care Enrichment Summit 2025—the only event of its kind dedicated to turning enrichment into a profit centre for your pet business. 

You'll hear from Tim Jackson, Dean of Enrich U, about his brand-new "House of Enrichment" presentation and the always-popular Dog Daycare Owners Round Table.

Plus, I run through the full lineup—from aquariums to puppy classes to zoo-led innovation—and explains why this year's agenda is even stronger than the last.

You'll also hear from Adam Delderfield, who shares how to make puppy classes more enriching (for both dogs and owners), and why those classes can become the perfect feeder into your enrichment-based daycare. This summit will show you exactly how to add fresh ideas, raise your standards, and sell enrichment in a way that clients love and staff can deliver with confidence.

In this episode, you'll discover:

• Why Enrichment is the Future – And why daycares who ignore it will get left behind.
• The House of Enrichment – Tim Jackson's deep dive into origins, pillars, and practical application.
• Zoo-Wee-Mama Inspiration – How ideas from aquariums and safari parks can transform your daycare.
• Profitable Puppy Classes – Adam's blueprint for turning training into an enrichment upsell.
• The Best Ticket You'll Buy All Year – How to secure your spot at the only global enrichment event.

 Early-bird tickets for the Pet Care Enrichment Summit are now LIVE click here now to secure yours!

A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here.

Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp

Need help fixing your business? To join the worlds leading pet business development program go to

www.petbusinessmarketing.com/diamondnow

If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Have you written a letter to Father Christmas telling him what a good pet business owner you have been this year?

Have you asked him for all the nice things your pet business needs to be a success in 2024? 

It would be nice if all we had to do was create a wish list, leave it beside the chimney and wait for the magic to happen, but sadly, that's NOT how business works. 

Did you know, you will dramatially increase your chances of hitting your goals if you are crystal clear about WHAT you want, and more importantly, WHO you are targetting. 

See, if you aren't specific about WHO you want to work with, then you'll get anyone with a dog and a wallet (or purse) turning up at your business door. That includes pain in the ass, cheapskate clients who are demanding, unappreciatve and generally a nightmare to work with. 

And there have been changes in the economy this year - with rising costs and inflation - that mean you simply can't build a profitable business around clients who can't afford, or aren't willing to pay your increased prices. 

Fear ye not, for in this festive episode, the Pet Biz Wiz will show you how target clients who can afford to pay your business the income you want!

Tune is to discover; 

• Why it's ok - and I positively encourage you - to target affluent dog owners in 2024
• What these big spending dog owners are looking for in a 'premium service'  
• How being premium, and targetting premium clients has enabled me to create a super profitable and FUN business. 
• Why the success you experience next year is directly tied to the decisions you make NOW 
• You'll hear how one of my private clients has built a super profitable pet care business around a 'small dog' niche
• And much, much more...

To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click here now

If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. 

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's Diamond private coaching program click here now

Christmas is careering towards us, but in between decorating the tree, last minute Christmas shopping, and watching re-runs of Home Alone you MUST make some time to plan for 2024. 

And to help you do that, in this weeks episode I'm sharing a behind the scenes peak at how I am planning for success next year....

Tune in to discover; 

• Why you should have short, medium and long term goals in your business (and why they should be linked and lead on to one another...)
• The three key things you MUST do each month that will ensure your get better results in 2024 than you did this year.
• What you MUST do to break out of feeling 'stuck' in your business
• Why being part of a mastermind should feel you are part of a 'business family' 
• And much more...

And you'll also hear some takeaways from my Elite members about how being part of a mastermind helps them 'plan for success'...

To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click here now

If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. 

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's Diamond private coaching program click here now

Do you struggle to promote your amazing pet services because you simply suck at selling?

Does the mere thought of 'marketing' make you want to hide away and hibernate for the winter?

Do you WISH you had a promotional plan that ensures 2024 is your best year yet?

Fear not, because in this week's episode, I'm showing you how to create a winning sales strategy that will have dog owners queuing up to invest in your services.

Tune in to discover:

• Why you need to be AGGRESSIVE when selling your pet services (if you want to be seen and known as 'the best')
• How to beat the FB algorithm by doing the opposite of what the social media gurus tell you.
• How to get more attention on your business by 'storyselling' your services.
• Why you shouldn't put all your marketing eggs in the social media 'basket.'
• How to turn your crappy content into client-converting magnets that drive sales all year round!
• And much, much more...

See, it doesn't matter whether you are on Santa's naughty list OR the nice list. If you want to sell more pet services in 2024, you gotta know how to ASK for what you want! This selling masterclass will show you how...

To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click here now

If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. 

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's Diamond private coaching program click here now

It's time for Part Deux of the behind the scenes at Pet Boarding and Daycare Expo in Hershey!

In this episode you'll hear from the brilliant Brian Remo from K9 Resorts, the marvellous Mark Klaiman from Pet Camp, and the Stupendous Stephanie Shipley from Paw and Order. 

Tune in to discover; 

• Innovative ways to go beyond traditional pet care and create an 'escape' for urban dogs through an enrichment-based facilities.
• How you can transform your business by offering a unique dog AND cat pet care experience 
• Why joining an organisation like PACCC and IBPSA can help accelerate your learning and progress.
• How selling 'peace of mind' to dog owners, instead of regular daycare sessions can transform your marketing message
• Why you need to embrace the sales and marketing aspects of your business, as much as the 'dog care' side of things, IF you want to be successful...
• And much, much more...

Thanks so much to my amazing guests and also to Allison, Henry and Kristen for their kind words about my presentations...

To find out more about K9 Resorts click here 

To find out more about Pet Camp and Cat Saffari click here

To find out more about Paw and Order click here

To find out more about PACCC (Professional Animal Care Certification Council) click here

To find out more about Scouts Honour click here now

If you run a six-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. 

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's Diamond private coaching program click here now

This week we are going behind the scenes at Pet Boarding and Daycare Expo, which took place in Hershey earlier this month. 

This was my third expo of the year, and I had a blast delivering 3 presentations, which were;

1) 11 Ways to Increase Profits Without Raising Prices: where I shared all the different ways you can nudge up profits without adjusting your prices

2) The Automatic Pet Business - How to turn your leaky bucket of a website into a conversion machine

And...

3) How to add a recurring revenue membership to your doggy dayacre facility <-- This is a TOTAL Gamechanger

And I'll share with you the main takeaways from these presentations in this podcast.

You'll also hear a couple of amazing interviews with Garret Tadlock who is the chief product officer for Software Connection, AND my good buddy Fern Camacho, who runs Overdog Digital, both guys also spoke at the event. 

To find out more about how Fern can help you click here now

To find out more about Garrets business click here now

If you run a six-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. 

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's Diamond private coaching program click here now

This weeks guest is Joe Zuccarello , the President of Paragon Pet School!

Joe was born in raised just outside of St Louis, Missouri, where he learned an amazing work ethic from his father who worked in telecommunications industry. 

At just 12 years old Joe and a friend got a Saturday job cutting grass on  for a Homeowners association. One of the trustees of the assocation was married to a lady who owned a grooming salon, who needed help bathing dogs in her grooming salon. 

Joe thought that sounded like a pretty cool gig, and began a long, prosperous, and impactful career in the pet business. 

When he was 16 he moved to a role with Kennelwood Pet Resorts, where he eventually transitioned to customer services, and did a number of roles over the next 22 years as that business grew to 6 locations.  

Then he moved to Tropiclean shampoo's where worked in product development for sprays, collognes and dental products for 10 years, before moving into the education space which he has been ever since. 

Now, Joe is the President of Paragon Groomer Education and Training Program, who help pet service businesses and retailrs ovecome thier staffing challenges by helping them grow their own grooming team.

Tune in to discover; 

• How a Saturday job cutting grass led to a 38 year career in the pet industry!
• How he was easily able to transition from a pet services sector to the pet products sector
• Why it's good idea to join a business who is small but on the cusp of great growth - Something Joe has done 4 times in his career.
• How to achieve a perfect work life balance by ensuring you love your WORK!
• Why you should wear your 'pet professional' label with pride
• How Paragon went from graduating 40-50 students a year to to doing that number in a week when they figured out how to train remotely. 
• Why Joe's secret to a successful career in the pet (or any other) industry is built on building great relationships

To find out more about Joe and Paragon School of Pet Grooming click here now 

If you run a six-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. 

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's Diamond private coaching program click here now

Ever wondered what happens when you work with a pet business coach or marketing consultant? 

Well, you are about to find out because this weeks show is a behind the scenes sneak peak at THREE of the consultation days I have done this year. 

I'm mapping out my coaching services and my whole coaching experience, and you'll also get to hear from three private clients at the end of each consultation day.

You'll discover; 

• Why 'FRESH EYES' on your business problems will uncover a TON of opportunities (and hidden money)
• How my coaching process works, and why we always fix first, THEN look for new opportunities.
• Why I have a coach, and my coach has a coach, and HIS coach has a coach. - Growth Mindset people get coaches...
• Why I offer different levels of coaching, that have different price, accountability and support levels based upon the clients goals and needs (You should do a similar thing with your pet business offering)
• How to find a coach who can give you clarity, a plan for success AND connect you with other key people of influence who can help move you faster towards your goals. 

This is a real sneak peak at what goes on behind the scenes of a pet business coaching consultation. 

Enjoy!

If you run a six-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. 

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's Diamond private coaching program click here now

This weeks guest is the marvellous Mary Oquendo, who is helping to raise standards in the pet industry through her Pawsitive Educational Training platform. 

Mary was born and grew up in Yonkers with her three brothers. She went to high school, dropped out of college got pregnant and married at a very young age. 

She was a stay at home mom for a long time, until she started working as a bather at a local Petco. 2 days into the role, she had the opportunity to train to be a groomer, which she grabbed with both hands. 

18 months later Mary was ready to branch out on her own and started her Pawsitively Pretty Mobile Grooming business. 

Mary set herself up for success by investing in business coaches from day one. This led to fast growth of her business, and she had a full diary within 6 months. One year in she was firing bad clients and building a business she loved, and Mary shares some awesome advice about how she trained her clients to fit in with HER work schedule. 

This business ran until around 4 years ago, and since then she's been running Pawsitive Educational Training, an online training platform that provides online resources that help groomers and other pet services providors. 

Tune in to discover;

• Why you need to ignore the naysayers (even friends and family) who will try and put the brakes on your dreams of starting a pet business.
• How working out your hourly rate will help you decide what tasks needs to be outsourced OR deleted from your schedule.
• Why charging premium prices for your grooming services means you need LESS clients who pay you MORE money
• Why Pawsitive Ed is the perfect option for neurodiverse pet professionals who make up a large percentage of the industry, especially with groomers.
• Why you need to be planning NOW for the next phase of your buiness journey <-- Crucial Advice here

And much, much more...

Mary and I very much sing from the same hymn sheet when it comes to premium pricing and positioning, and you'll get a TON of awesome business lessons from this amazing interview.

To find out more about Mary's Pawsitive Educational Training platform and the many online events they run by clicking here 

Sign up to my brand new 'Five Day Pet Biz Funnel Challenge' by clicking here now

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you want more personal help and guidance from me then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's Diamond private coaching program click here now

Get ready for a pet business ghost story, as we identify what scares you silly when it comes to your pet business? 

In this creepy themed show, Dom shares two defining (and very scary) pet business incidents that left him paralysed with fear and afraid for the future. 

He also, shares what he did to 'scare-proof' his business  for the future...

Tune in to discover; 

• Why Dom thinks there are potentially scary times ahead for the pet industry
• Why those pet care businesses who aren't targetting affluent dog owners, or practising premium pricing, follow up, have the most to fear.
• How to position your business as the 'STAND OUT' option, that towers above your 'zombie-like' competition.
• Why you need to take DRASTIC action if you are suffering from reduced numbers and higher costs
• How to transition from a 'volume business' where you are always chasing clients and stressing about numbers, to a margin business, where you make vastly more money serving fewer clients

And...what the cold lad of Hytlon can teach your about burying mistakes...

This is a spooky solo show where Dom is sharing his deepest, darkest thoughts about the scary state of the industry. 

Miss this prescient message at your peril! 

You can grab my Pet Business Spooktacular Swipe File - and get 24 pages of halloween promotional ideas - by clicking here now

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you want more personal help and guidance from me then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's Diamond private coaching program click here now

Get ready for part two of my behind the scenes at the International Boarding and Pet Services Associations FLOW Conference!

This week I'm talking to another bunch of awesome pet industry movers and shakers. 

Tune in to discover;

• Awesome Staffing and Hiring tips from recruitment specialist Joe Latona from WalkerScout.
• How Amy Hillis won the Industry Leader award for her inspiring leadership with the PACCC organisation.
• What Eve Molzhon is hoping to achieve with her brilliant Dog Handler Academy program
• How the award winning Claire Cronin and the awesome Live Oak Bank team can help you expand, or even acquire a pet care facility
• Why Jake Long of Privilaged Paws in Dallas, thinks you should get out of your business and attend industry event like FLOW

And you'll get hear from IBPSA CEO Carmen Rustenbeck about how being an IBPSA member is about MORE than just attending the conference, and can help you grow your business all year round!

This is your IBPSA backstage pass - part two!...dive in and enjoy! 

If you need help with financing the expansion or aquisition of a pet business facilty you can find out more about Live Oak by clicking here

See how Joe Latona and WalkerScout can help you with recruitment by clicking here 

Check out Amy Hillis Social Pet Hotel by clicking here now

Find out more about PACCC certification by clicking here 

Discover more about IBPSA, and join up by clicking here

See what Jake Long is getting up to at Privilaged Paws by clicking here

You can grab my Pet Business Spooktacular Swipe File - and get 24 pages of halloween promotional ideas - by clicking here now

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you want more personal help and guidance from me then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's Diamond private coaching program click here now

What do experienced pet business owners actually talk about behind closed doors at leadership events?

Is it worth travelling across the Atlantic just to sit in a conference room with people you could speak to on Zoom?

And do you ever feel like you know what you need to do, but can never work out how to take action?

In this episode, I give you an exclusive peek behind the scenes of the Dog Handler Academy Leadership Summit in Chicago—hosted by Eve Molzhon and attended by some of the most ambitious pet business owners in the country. I talk about the true value of being in the same room as industry-leaders, and why high-level face-to-face conversations beat exchanging messages in a Facebook group.

You'll hear from Eve what seasoned business owners are still hungry to learn, how the event created space for deep connection (and serious sales breakthroughs), and why I think this style of focused, strategic gathering is the future of pet industry education. Plus, if you weren't in the room on this occasion you'll still get to hear about my talk 'The Magic Touch' which covered how you can engineer better customer experiences that set you apart from the competition without breaking the bank.

In this episode, you'll discover:

• Why Being in the Room Still Matters – Why real growth doesn't happen in Facebook groups or Zooms.
  
  
• What Top Owners Are Really Thinking About – Spoiler: it's not Instagram or the latest dog chew fads.
  
  
• Conferences That Don't Suck – How this summit created a genuine buzz and excitement while keeping things real.
  
  
• The Power of 'The Magic Touch' – Why experience-first service is still the biggest lever in your biz, and how to pull it.
  
  
• What's Coming at the 2025 Enrichment Summit – And why it'll be the most actionable event we've ever run.

Grab an early bird ticket to the Pet Care Enrichment Summit click here now.

A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here.

Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp

Need help fixing your business? To join the worlds leading pet business development program go to

www.petbusinessmarketing.com/diamondnow

If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

In early October I delivered my How to Disnify Your Pet Business presentation at the International Boarding and Pet Care Services FLOW conference in Orlando, and while I was there I met a bunch of awesome speakers, vendors and attendees... 

...and in this weeks podcast, YOU get to meet a bunch of the guys I grabbed an interview with! 

Tune in to discover; 

• Why Dan Poirer's PackPro makes it easier for facililty owners to train up their staff members to raise the standard of care, AND increase staff retention.
• Why first time exhibitor Dr Jenn the Vet has created a healthy pet care program that trains facility staff, and provides a bridge between vets and facility owners.
• How Shawnte and Courtney from the Dog Gurus got started in the pet care industry, and how they now help other pet care business owners avoid common mistakes so they can move forward faster
• Why Jack Landis from Adaptive Readiness Technologies has created a cool software that asseses employees skill AND confidence levels in pet care topics.
• Why Dr Jenn the Vet has created a learning rescource that ensures pet care facilities follow best practices to keep pets healthy and safe from infectious diseases.
• What amazing things Allison Jacobs is doing at Scouts Honour Pet Retreat, that made her an award winner at the IBBY's (the IBPSA in house awards - very cool!)
• And, you'll also get to hear what the attendees at my Pet Business Premium Pricing Secrets Seminar thought about the event.

This is your IBPSA backstage pass...dive in and enjoy! 

You can find out more about Dan and Packpro by clicking here

Find out more about Jack and Adaptive Edge by clicking here 

Check out the Dog Guru's website by clicking here now

Discover more about Dr Jenn the Vets new 'seal' program by clicking here

See what Allison Jacobs is getting up to at Scouts Honour by clicking here

You can grab my Pet Business Spooktacular Swipe File - and get 24 pages of halloween promotional ideas - by clicking here now

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you want more personal help and guidance from me then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's Diamond private coaching program click here now

If you've ever wondered what a truly Disnified doggy daycare looks like, then you need to listen to this weeks guest Gary Khachatryan,  the CEO of South Park Doggieland.

Gary grew up in Armenia and was fearful of dogs as a child, before moving to the USA when he was 10 years old. He had a number of sales jobs, before working for a fortune 500 company for seven years. 

Then he followed his passion for dogs and opened his first daycare 13 years ago in Downtown Los Angeles, before opening his second location 5 years later. 

During the pandemic Gary had the brainwave to introduce doggie adventure playparks to the market, and it was here the Disnifying concept took root. 

Now he has created a truly Disnified experience where the dogs in his care do activities like football, swimming, movie nights and arts and crafts - including 26 courses. 

This concept has developed so now the dogs enjoy a total immersive learning experience, with a canine curriculum.

Tune in to discover;

• How Pawasocial enables the clients and their dogs to socialise safely
• Why offering fun activities for dogs taps into the clients nostalgic feelings the owners have about growing up
• How to avoid buying a bad pet buisness franchise.
• Why encouraging your staff to contribute their ideas can unleash a wave of creative profitability. 
• Why introducing activities and enrichment will reduce employee churn, and lead to a happier daycare team
• What type of person is a good choice to take on a Doggie Adventureland franchise

You can find out more about Gary, the amazing results his team are achieving and more details about acquiring a DoggieWorld parks franachise, click here now.

Remember, my final FREE challenge of the year is happening on October 9th, and it's a Disnify Your Pet Business Special. Click here to grab your place now. 

This is your last chance to discover how to transform your pet business from ordinary to EXTRAordinary. Click here to grab your place on the FREE challenge now

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's Diamond private coaching program click here now

Do you know the fastest way to spread the word about your amazing pet services? 

It's to connect and build relationships with other pet businesses, who can connect you with their audience.    Collaborations can be very cool and profitable IF you connect with the right people whose values align with yours.    This strategy works for doggy daycare owners, dog walkers trainers and groomers. It worked when I ran my dog adventure and training business, and works for me now!   So, when I get the chance to work on a project with another pet professional who I respect and admire, I grab it with both hands, and in this weeks show you'll hear from three such people I recently collaborated with. 

First you'll hear a section from a hiring training I did with Doug the Dog Guy. We talk about the BIG mistakes that most pet business owners make when it comes to pricing. 

Then, you'll hear a conversation with Nick Benger who interviewed me for an upcoming episode of his show Dog Talk with Nick Benger. We talk about Nick lightbulb moment that caused his business fortunes to change

And finally, there's a cool section from a LIVE training I did for Candace D-Agnolo's PetBoss Crew. In this part you'll hear me share the secrets to Disnifying your pet business so you create memorable experiences your clients remember AND talk about...

And if you want to know more about how to Disnify your pet business then you are in luck because on October 9th I'm running a FREE live 5 day Disnify Your Pet Business Challenge!

This is your chance to discover how to transform your pet business from ordinary to EXTRAordinary. 

Click here to grab your place on the challenge now

Remember, my last FREE challenge of the year is happening on October 9th, and it's a Disnify Your Pet Business Special. Click here to grab your place now

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's Diamond private coaching program click here now

Do you run a busy mess of a pet care facility? 

Do you lack the systems and procedures that are required for success? 

Are you overwhelmed with where to start because you are always firefighting problems? 

Then you're in luck, because in this episode I'm talking to pet business coach, consultant and mentor, Phillip Paris, who runs the aptly named Phillip Paris Consultants. 

I met Phil at the Pet Boarding and Daycare Expo in Vegas, where I caught one of his presentations about taking the pain out of processes and procedures, and I was really impressed with his knowledge and skillset. 

Phil grew up in Austin Texas, where he attended community college and then became a cop, a role he held for 17 years. For the last 10 years with law enforcement he worked as a canine officer. Because of this role he ended up giving dog advice to anyone who asked, which is how he eventually segued into leaving the police and becoming a dog trainer. 

In 2010 he opened his own facility, and in 2016 he trasitioned to coaching and consulting, so he could pass on his hard earned knowledge to other facilty owners. 

Phil talks through what his onsite consultation looks like, and why processes NOT people are the key to a well run, successful doggydaycare.

Tune in to discover; 

• How Phil launched an online side of his dog training business, where he created DVD's that were distributed in libraries.
• Why Phil likes to teach through stories when he is speaking and consulting
• How he ended up as Keynote speaker at Pet Boarding and Daycare expo - top tip you can copy here...
• How Phil had a pricing breakthrough listening to Teija Heikkila at a pet boarding conference  - another reason for you to attend conferences...
• Also, why Phil DOESN'T like pet puns, which is a real shame because this is a truly 'pawsome' episode....

This is a very open and honest interview with someone who is adding a lot of value to the industry. Many thanks for sharing Phil!

To find out more about what Phil does click here now

Remember, if you are a USA based pet business owner you need to grab a ticket for my Pet Business Premium Pricing Secrets Masterclass in Orlando on September 30th. This is my last LIVE seminar in the USA in 2023, click here now to grab a ticket.

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's Diamond private coaching program click here now

Did you know there is one marketing skill that will help you in all aspects of your pet business? 

Well, in this episode you'll find out what that is, because I'm talking to expert copywriter Mike Samuels, whose copy skills are responsible for over 170 million pounds in online sales. 

Mike is also a real gent and recently attended my Elite Pet Business Mastermind where he gave my Elites a copywriting masterclass. 

Whilst he was there I grabbed a short interview where he shared some quick copywriting tips that any pet business owners will find incredibly useful. 

Tune in to discover; 

• Why knowing the pain points and outcomes of your clients will help you sell your services more easily
• Why getting good at writing copy will help you with your current and future pet businesses
• How stepping into the shoes of your prospect will help you better connect with dog owners in your town
• How you can use ChatGPT and other ai tools to help you with research and to make your message fit your audience

There's a lot of gold in this podcast, so tune in, takes notes and enjoy! 

To find out more about what Mike does click here now

Remember, if you are a USA based pet business owner you need to grab a ticket for my Pet Business Premium Pricing Secrets Masterclass in Orlando on September 30th. This is my last LIVE seminar in the USA in 2023, click here now to grab a ticket.

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's Diamond private coaching program click here now

In this episode I'm joined by Tamsin Rogers, who along with hubby Nigel, runs Ambleside Dog Walker, an award winning pet care busines, based in the heart of the beautiful English Lake District. 

The business offers Adventure Treks and Sniffari walks, as well as daycare and delux dog sitting services for the many dog owners who visit the lakes. 

Tamsin's journey began as a top-notch student and grew up in Lancashire, surrounded by a menagerie of furry friends. At aged 16 she adopted Bilbo, the Beagle cross rescue dog. The experience with Bilbo inspires the pet services they offer today. 

After dabbling in various jobs, Tamsin became a primary school teacher. But a life-changing world adventure in her late twenties, inspired by her dad, transformed her perspective and confidence.

She met hubby Nigel on a blind date. They hit it off straight away, and quickly upsticks and moved to the Lake District. Tired of commuting for work, and missing out on time with Jasper, in 2019 Nigel started the business, and Tasmin joined the business a year later. 

Tune in to hear how Tamsin and Nigels business took off through the pandemic, Yet, low prices led to burnout as they worked around the clock, their lives dominated by the business.

Their game-changing moment came when they crossed paths with Dom, learning the art of pricing themselves appropriately and crafting their dream business in their dream location

Tune in to discover;

* How you can use your experiences as a dog owner, to help you create a succesful dog service in your town. 

* How Tamsin is expanding the business to include high-end wedding services, and how he is marketing that business. 

* How offline marketing, including events and paper and ink marketing has tranformed how thier business is percieved.

 * Why you need to introduce a higher priced upsell service, that transforms the profitability of your business. 

* Why a simple postcard can be powerful driver of customer reviews and more business. 

To find out more about Tamsin and what they have going on at Ambleside Dog Walker click here now 

Remember, if you are a USA based pet business owner you need to grab a ticket for my Pet Business Premium Pricing Secrets Masterclass in Orlando on September 30th. This is my last LIVE seminar in the USA in 2023, click here now to grab a ticket.

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's Diamond private coaching program click here now

Strap in folks, because todays guest has a brilliant pet business story AND an even more amazing doggy origin story to share with you...

I'm talking to Luke Millington, the CEO of Stay N' Play Doggy Daycare, who have two branches in Radcliffe and Bury. 

He grew up in Stretford with his older brother Kyle, and enjoyed playing Rugby and trying to play football...

When he was 15 years old, he was sitting watching TV at a friends house Luke was attacked by a dog, and had to have 200 stiches and 6 hours of micro-surgery to fix his face. This transformed him from being someone who would cross a street to meet a dog, to being terrified of dogs for the next two years. 

He has has a ton of jobs including Macdonalds - which he LOVED - then as a manager at Pizza Hut, Millies Cookies, a Juice bars, and in retail.

His family members have always ran business, so Luke always had an interest in business, which led to him doing his grooming and training qualifications, and in 2016 he opened Stay N Play Doggy Daycare. 

Luke shares how he employed a multi-media approach to promoting his daycare, including posters, social media, networking and his website. This strategy took him from 2 clients on day one, to being full within six months, and in 2019 opened a second location which also offers hydrotherapy. 

Tune in to discover;

• How chance conversation on a beach in Turkey led to Luke launching his dream dog business.. 
• Why you need to 'sell your staff' to reasure your clients, if you want to be able to step back from the business. 
• How Luke initially advertised his daycare through networking and using 'guerilla' marketing tactics.
• The pricing mistakes Luke made, which you need to avoid if want to be able to quickly scale a pet business.
• Why Luke believes in doing research and surveys before opening a pet business - so you can tap into the local demand with the services you offer. 
• Where they offer daycarre, grooming, training and pets as therapy services, like emotional talking therapies and reading therapies . 
• Luke also shares how a visit to a local hospice inspired him to start offering pets as therapy services, which led to Luke developing a program which operates in four schools where he helps children struggling with emotional, talking and reading therapies!

This is a super insighful and inspiring episode, and you'll love listening to Lukes story, enjoy!

To find out more about Luke and what he has going on at Stay n Play click here now 

Remember, if you are a USA based pet business owner you need to grab a ticket for my Pet Business Premium Pricing Secrets Masterclass in Orlando on September 30th. This is my last LIVE seminar in the USA in 2023, click here now to grab a ticket.

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's Diamond private coaching program click here now

Are you a pet business owner who find hiring staff a headache? 

Do you need reliable and responsible candidates and less time-wasting tyre kickers? 

Do you wish you knew the secret to stress-free staffing or would like to outsource hiring altogether? 

Then stay tuned because today I'm talking to Joe Latona who runs WalkerScout, who provide recruitment solutions for pet care businesses. 

Joe grew up in Lombard, Illinois where he struggled at school with what his wife now thinks is ADHD! He had a happy childhood though, biking and hiking in the great outdoors. 

Upon leaving school he worked in his friends IT business but in 2008 left to work as a dog walker, whilst also doing some moonlighting as a recruiter, and he ended up taking over the recruiting for Windy City dog walking business. 

He expanded this role recruiting for some dog walking companies out west before going all in with his own specialised pet care recruiting company WalkerScout, in 2019. 

Joe shares a TON of expert advice about when and how to take on your first hire, including;

* Why 'experience with animals' should sit low down on the list of requirements for new hires

* Why, if you want to hire motivated team members, you need to offer more than just a 'decent wage'

* Why systemising needs to come before hiring IF you want to give your new hire the best chance of success.

* The Mr Rogers method that makes your interviewing technique WAY more efficient

* Why hiring is a science and why you should never just go with your gut...

and much, much more...

Joes passion for pets and helping pet business owners find reliable staff shines through, and I know you'll get SO much value from this excellent interview .

To find out more about Joes services at WalkerScout click here now 

Remember, if you are a USA based pet business owner you need to grab a ticket for my Pet Business Premium Pricing Secrets Masterclass in Orlando on September 30th. This is my last LIVE seminar in the USA in 2023, click here now to grab a ticket.

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's Diamond private coaching program click here now

Ever thought about selling or aquiring a doggy daycare business?
Well, this weeks guest has done both!

Get ready to meet Eyal Cohen, co-founder and Chief Development Officer of Pet Resorts Hospitality Group. Originally from Israel, Eyal's family moved to New York when he was three. His journey took him from a dog shelter to the diamond industry, where he worked alongside his father as a Diamond cutter before pursuing philosophy and political science in college.

Returning to the diamond industry, Eyal became an assistant to top industry figures, gathering a decade's worth of knowledge. He later started his own venture in colored Diamonds, building valuable connections. Through a veterinary contact, Eyal became involved in a daycare facility, which grew to 14 locations and was eventually acquired by NVA (National Veterinary Association).

Eyal lays out the process that potential aquisitions go through when they are considering selling the business to Pet Resort Hospitality, and he shares the key things you need to do to maximise the value of your doggy daycare business when you come to sell it.

Tune in to discover:

* Why you need think about building to sell and your exit strategy, unless you want to close the doors and walk away from your business...

* Why great communication between your team members is vital, epecially as a your organisation grows bigger. 

* Why staying true to your mission is key to the success of your pet business 

* Why Eyal is very collaborative with the daycare sellers he works with and strives to protect the legacy of the buisness they have spent a lifetime building. 

* Why selling your daycare business doesn't mean to say you have to leave that business altogether.

And much, much more...

Eyal speaks fluent Hebrew, he likes to read, fly aeroplanes and ride a motorbike in spare time!

Meeting Eyal was truly one of my highlights from visiting Pet Boarding and Daycare Expo in Vegas, and I know you'll get SO much value from this inspiring interview.

To stay connected with Eyal and learn more about if Pet Hospitality Resorts can help your daycare business click here now

Remember, if you are a USA based pet business owner you need to grab a ticket for my Pet Business Premium Pricing Secrets Masterclass in Orlando on September 30th. This is my last LIVE seminar in the USA in 2023, click here now to grab a ticket.

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's Diamond private coaching program click here now

Why do pet business owners struggle to charge a premium price for their amazing premium services?

Is it because of the competition, the economy or sceptical staff, friends and family who are quick to tell you 'Now ISN'T a good time to raise prices...'

Guess what? 

They are wrong!

And in this weeks special premium pricing episode I'll help boost your confidence, and show you how to break out of that 'poor' mindset so you can finally charge what your life-changing services are worth. 

In this episode you will discover;

* Why you need a money attracting marketing message that cuts through the competitions noisy social media clutter

* How to prioritise increasing profits so you stop wasting time messing about on social media 'pretending' your are marketing. 

* What I mean by 'sniffing out the hidden money'. Did you know most pet business owners are sitting on a untapped mountain of opportunities in their business. 

* The Bubba Gump Shrimp Pet Business Strategy that gives yo an unfair advantage over your competition.

And much, much, more....

You'll also get to hear a snippet from my recent pet business premimium pricing masterclass, AND you can hear more about, and get details to join my Pet Business Premium Pricing Bootcamp

To grab a place on my Pet Business Premium Pricing Bootcamp where I'll show you how to position your pet business as the 'premier' option in town, click here now.

Remember, if you are a USA based pet business owner you need to grab a ticket for my Pet Business Premium Pricing Secrets Masterclass in Orlando on September 30th. This is my last LIVE seminar in the USA in 2023, click here now to grab a ticket.

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's Diamond private coaching program click here now

What happens when you stop overthinking and get the allow fresh eyes on your business?

Could a room full of equally ambitious pet pros be the key to your next big business leap?

And how far would you travel for clarity, confidence, and a breakthrough plan you can action immediately?

In this episode, I bring you more behind-the-scenes insights from the latest UK Elite Mastermind meeting – this time with two standout guest clips.

First, you'll hear from Jodie Wang, who travelled all the way from Reno, Nevada to attend her second Elite Mastermind of the quarter, this time on UK soil.

Then we hear from Rachel Walton, a brand-new Elite member who shares what it was like to step into the room, hit the hot seat, and walk away with a powerful, practical action plan.

Jodie opens up about how peer accountability helped her implement mission-critical changes fast resulting in record growth and her first-ever seven-figure year.

Meanwhile, Rachel reflects on what it's like to go from feeling overwhelmed to having everything crystal clear in just two days; complete with pricing shifts, team restructuring, and the confidence to finally execute her ideas.

In this episode, you'll discover:

• The Power of Fresh Eyes – Why stepping out of your usual environment helps you see what's really holding you back.
• Accountability That Moves the Needle – How having a room full of smart, supportive peers fast-tracked Jody's growth.
• Clarity Beats Chaos – Rachel's story proves that just knowing where to start changes everything.
• Environment Matters – Why travel, discomfort, and new perspectives often unlock your biggest breakthroughs.
• The Real ROI of Masterminds – What happens when you get the right help… from the right people… at the right time.

If you've ever wondered whether masterminds are worth the time, money, or travel—this episode is proof that the answer is yes. You just have to pick the right one...

Want to apply to join my Elite Mastermind? Click here to start your application now

A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here.

Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp

Need help fixing your business? To join the worlds leading pet business development program go to

www.petbusinessmarketing.com/diamondnow

If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

In episode 309 I'm talking to Allison Jacobs who runs the award winning, and amazing Scouts Honour Pet Retreat in Bloomington, Indianna.

Allison spent her early years lazing through the summer months reading An Encyclopedia of Dogs, which fired a lifelong love for canines. She first studied music, before switching to a less competitive Italian Language program. 

Alongside university, from age 17 to 25 she worked at BestBuy, which kickstarted her love of business, where she also met her husband and best friend, and learned about organisation, which came in very useful with her future dog business. 

Upon leaving university she originally started pet sitting with Rover, and got busy very quickly, then in June 2021 Allison and her husband teamed up with business partner, Kristen to launch a daycare.

* How the original idea for Scouts honour came from listening to what Allison and Kristens own dogs needed.

* Why apps like Rover are great to get your started as a pet sitter, but have serious limitations if you want to stand out and scale up

* Why dog safety and human safety are the foundation stones of Scouts Honours success. 

* Why looking after your staff members helps attract better daycare clients who are looking for the best facility. 

 * How to create a winning partnership with someone who shares your vision and values, and why it's good to have a 'boring' business partner. 

Allison is so transparent about the whole business journey including costs, financing, emotional investment and hustle that was required to turn her daycare dream into a reality.

Tune in to be inspired! 

To find out more about Scouts Honour click here 

Remember, if you are a USA based pet business owner you need to grab a ticket for my Pet Business Premium Pricing Secrets Masterclass in Orlando on September 30th. This is my last LIVE seminar in the USA in 2023, click here now to grab a ticket.

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's Diamond private coaching program click here now

An emotional and action packed podcast as I talk you through why I'm closing down my dog business, Pack Leader Dog Adventures. 

You'll hear LIVE from me as I complete my final dog adventure 12 years after launching the U.K's first dog adventure company, and enjoy my open and honest insights about what I've learned after over a decade in the industry! 

I've also collated a bunch of clips from the various promotional and educational videos I created over the years, as my business expanded and developed. 

Tune in to discover;

* The real reason why I've closed a profitable business, and why the end of the business doesn't mean the end for Pack Leader Dog Adventures.

* Why growing your pet business slowly is a much better option for most pet business owners who want to build a business around their life

* How a successful business can birth new business opportunities. This has happened to me many times. 

* Why I'm happy about closing my original business, as it means more opportunities for the Pet Biz Wiz empire!

And much, much more...

There's also some never before heard audio snippets from some important people who played a big part in my business journey. Tune in to hear everything.

Remember, if you are a USA based pet business owner you need to grab a ticket for my Pet Business Premium Pricing Secrets Masterclass in Orlando on September 30th. This is my last LIVE seminar in the USA in 2023, click here now to grab a ticket.

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's Diamond private coaching program click here now

What happens when a daycare is built around enrichment and the needs of each dog?

You are about to find out because episode 307 is an enlightening interview with Amy Hillis, the Chief Strategy Officer of Social Pet Hotel which she runs alongside CEO and husband Bill. They offer daycare, lodging, boarding and training in Charlotte and Pineville North Carolina. 

Amy grew up in Sandusky, Ohio, she attended Ohio university where she gained a bachelor's degree in middle childhood education, this led to a position teaching middle school. 

• After a successful decade in education, Amy felt something was missing from her life. Around the time husband Bill was doing an MBA and happened to be doing a business plan for a dog business. He realised that there was a real need for quality pet care in Charlotte. 
  
  So, in 2014 Amy highjacked Bills idea and Social Pet Hotel was born. She shares the business origin story, how they built an amazing team and expanded to a second location with a third just about to open. 
  
  Tune in to discover; 
  
  
  
• Why they Social Pet Resort switched from regular daycare to an enrichment model
• Why not coming from a pet care back ground was an advantage when innovating and changing the daycare offering
• How they switched existing clients to the enrichment model <-- great advice here from Amy
• Why launching a daycare means involves lot of hustle, bootstrapping and reinvesting. Amy didn't take a salary for two months. 
• Why offering an enrichment model enables you to stand out from the crowd AND charge higher prices.
• How Amy is marketing her third daycare differently than when she opened her first daycare.
• And much, much more...

Thanks to Amy for being so open and honest in this inspiring conversation.

You can find out more about Amy's amazing daycare operation by clicking here

Remember, if you are a USA based pet business owner you need to grab a ticket for my Pet Business Premium Pricing Secrets Masterclass in Orlando on September 30th. This is my last LIVE seminar in the USA in 2023, click here now to grab a ticket.

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's Diamond private coaching program click here now

Have you ever had an idea for a pet product and wondered how to take it to market?

Then tune in because in episode 306 I'm talking to Alex McKinnon of Kinn Inc, who has successfully taken a bunch of products to market that help doggy daycare and boarding businesses save time and money, have sustainabilty at the heart of the design AND also employs disadvantaged people. 

Alex was born in Florida, but travelled all over the US, and ended up at Duke University where he studied History and Spanish. 

His passion for all things Spanish led to him moving to Barcelona where he worked in a coffee shop before being hired by Braun to work on product innovation. He went back to the USA to study and got his MBA in international business and finance, before working and living in Germany working on Brauns coffee products division. 

In 2011, after moving back to the USA Alex discovered that a lot of vets were struggling to give dogs medication, so he developed a pill crushing product. 

Through further research with his vet friend, Alex discovered that simply putting a dog bowl in a dishwasher doesn't kill salmonella and a bunch of stomach viruses, which ultimitely led to the creating of Kinns flaghip product, the Kleanbowl. 

Alex talks us through the whole Kleanbowl joureny, including the research, design, manufacture and marketing of his amazing product. 

Tune in to discover; 

* The value of doing time studies in your pet business to see where you, and your staff can be more efficient

* How speaking to client about the problems they are facing will lead you to develop a profitable pet product solution 

* Why pet production innovation is about product iterration, as you'll rarely get it 100% right the first time. 

* The breakthrough moment when Alex realised he was in the time and money saving buiness, rather than the sanitation and environmental business. 

* How the right kind of feeding bowl can change the canine world!

Alex is a super smart and passionate pet professional and you'll get SO much value from hearing his inspirational story.

You can find out more about Alex and Kinn Inc by clicking here www.kinninc.com

How can Kinn help you video? www.SolutionsByKinn.com

Staff retention success story video www.KleanbowlWorks.com 

Questions or want to schedule an assessment conversation? alex@kinninc.com

Remember, if you are a USA based pet business owner you need to grab a ticket for my Pet Business Premium Pricing Secrets Masterclass in Orlando on September 30th. This is my last LIVE seminar in the USA in 2023, click here now to grab a ticket.

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's Diamond private coaching program click here now

You ever wondered how some pet businesses can get away with charging super high prices, and they always seem full? 

Did you think the reason is because they have more experience, offer a better service or live in a more affluent area than you? 

Well....you'd be wrong. 

A premium pet business is possible for any pet professional, and I'd highly recommend you do this becuase being premium brings a TON of benefits, like;

Better clients who will gladly pay higher prices, buy all your upsells and refer their affluent dog owning friends.

You can give your clients a better service, with less running around and chasing your tail that you need to do when you charge low prices. 

And your 'premium prices' lead to premium values, which you wear like a cloak of confidence

So, what's stopping you doing this? 

Well, that's what I'm sharing in this weeks episode of the podcast. 

This is a deep dive on pricing, money mindset and I'm sharing some actionable profit boosters you can plug into your pet business immediately. 

What are you waiting for? Dive in now...

Remember, if you are a USA based pet business owner you need to grab a ticket for my Pet Business Premium Pricing Secrets Masterclass in Orlando on September 30th. This is my last LIVE seminar in the USA in 2023, click here now to grab a ticket.

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's Diamond private coaching program click here now

What does Elton Johns last performance, Foo Fighters suprise Friday appearance and the U.K's biggest music festival have to do with your pet business? 

Answer: A LOT!

Last weekend Beth and I enjoyed the 2023 Glastonbury Festival from the comfort of our sofa's at Town Farm, unlike the 210,000 music and mud lovers who made the pilgrimage to Worthy farm. 

Inbetween performances from Lizzo, Lana del Ray and Lewis Capaldi there were hidden some unbelievable marketing and promotional lessons that you can plug straight into your pet business. 

In this episode you will discover; 

* The wierd charity shop trick that Glastonbury use to guarantee media coverage for their headliners. 

* Why Glasto never shy away from controversial decisions and embrace a done is better than perfect attitude (this is vital for pet business success

* How Glastonbury positional themselves as an aspirational event that music lovers are desperate to attend - and how you can create similar demand for your services.

* How to copy Glastonburys 'scarcity' technique to ensure your classes, daycare spaces, walks, grooms and training sessions sell out in record time! 

And much, much, more...

Tune in as Dom dissects the marketing magic that will help you stand out from the crummy competition...

Remember, if you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

To grab a ticket for Pet Business Premium Pricing Secrets Seminar in Orlando on September 30th, Dom's last LIVE seminar in the USA in 2023, click. here now 

If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's Diamond private coaching program click here now

What does it take to run an award wining doggy daycare?

Well, in episode 303 you'll find out because you'll be joining me and PBIC marketer of the year, and the owner of the U.K's greatets doggy daycare, Tim Jackson, as we go behind the scenes at a recent VIP consultation day I held with Tim. 

This is a very special three part episode;

* First up you'll get to hear Tims winning presentation from IMPACT 2023 - this is a masterclass on how to promote a stand out doggy daycare. Tim takes what I teach him and he RUNS with it. 

* Second you'll hear from me and Tim and we discuss what went down during his VIP consultation day - his prize for winning the prestigous award. Tim is very honest about the challenges he has faced growing his business, and you'll get lots of insights about what it takes to succeed with a pet care business. 

* And finally Tim shares what his BIG takeaways are from spending a whole day with Dom. 

This is a really inspiring episode, and Tim story will give you the drive to try new things as you strive to take your business to the next level. 

To find out more about Tim and his amazing services click here now

Remember, if you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's Diamond private coaching program click here now

If you ever wondered what Dom gets up to inbetween podcast episodes then this show will enlighted and entertain you, because you are about to spend a week with behind the scenes in my business. 

Episode 302 is a truly unique peak behind the scenes into my world, as you get to follow along with what I do to keep the wheels turning at Pet Business Marketing Limited. 

I share EVERYTHING that goes on, including the planning, the coaching, the content creating and you'll also get to hear some snippets from the different meetings and masterminds I attend.

Tune in to discover;

• Why planning and action taking are the two MOST IMPORTANT activties in my business. 
• Why I record most of my podcasts in a field with one of my dogs...
• How I combine periods of intense activity with a lot of downtime, which enable me to achieve much more than my competitors. 
• Why my coaching clients travel from all corners of the U.K to attend my quarterly mastermind meetings
• What really goes on at the Elite Pet Business Mastermind - You'll hear the good, bad and the ugly direct from my Elites in between hotseats...
• And you'll get to hear some behind the scenes snippets from training I did at the Mastermind and where I roll out my new product offering to my members.

No two weeks are the same in Dom's world, and this doozy of a show will give you an amazing insight into the challenges I face in my own business....enjoy!

Remember, if you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's Diamond private coaching program click here now

This weeks podcast guest is Carmen Rustenbeck, who is the founder and CEO of the International Boarding and Pet Services Association.

Carmen was born and raised in Gorgia to a military family, before moving to Arizona after her father returned from Vietnam. 

She married her highschool sweetheart Rusty who was in the airforce, and they spent the next 23 years living all over the world including five years in the U.K, and now reside on the top of a mountain in New Mexico.

Carmen did a number of different jobs all over the world, but discovered the pet care industry when she landed a temp job in Colarado, which led to an opportunity to work with the American Boarding Kennel Association. Carmen loved working with passionate pet business owner, and this sparked passion for non-profits. 

3 months into her new job Hurricane Katrina happened and Carmen was tasked with creating a non-profit organisation in 3 weeks, which she managed to do! 

This mean they could accept money and donations to buy food and work with AKC to rescue and rehome animals. 

The whole Katrina experience was a huge learning curve, and like crisis situation, it brought some unique challenges like transfer of infectious diseases with pet care facitlies. 

A year of two later Carmen could see there was a need for a new organisation that helps educate and support ambious, heart-centered pet-preneurs, and so the IBPSA was born. 

Carmen did revolutionary things with the IBPSA which when it launched in 2010 was the only non-profit organisation to be totally online.

In order to provide the essential resources she knew the IBPSA would need Carmen asked some crucial questions about the vision for the furture of the industry, like;  What does education look like for employees? What does a business plan look like for a facility? What does exit planning look like? What does succession planing look like so you can pass your business onto the next generation? 

Carmen wanted the IBPSA to look beyond just the world of dogs and be able to provide resources and education for feline, equine, avian and small and exotic animals so she had vetrinarians create the care plans and then tested it in a facilty in Dripping Springs.  

Now the organisation has 4 remote full time staff, around 1000 members and its growing all the time. They also run a conference every year in Orlando, which I am attending and speaking at. 

Tune in to discover;

• How the IBPSA took best practises and trainings from other organisations to provide the best resources for their members.
• Why it's crucial you have a succession plan for your business, something Carmen saw at first hand when the ABKA went bankrupt. 
• Why travelling not only broadens your horizons, but makes the world seem smaller, AND more accessible - this is something I've discovered in the last year 
• You'll also learn about British refrigerators, furniture for dogs, international currency, and much, much more...this is a wide ranging, informative and hughly entertaining interview with a leading light in the pet care industry. 

Carmens passion for pet care owners and the values of the IBPSA really shine through in this interview. Enjoy! 

You can find out more about the IBPSA (International Boarding and Pet Services Association) by clicking here

You can grab a ticket to the IBPSA Flow conference which is happening in October in Orlando (and I'm going to be speaking there) by going clicking here now

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's Diamond private coaching program click here now

This weeks is a very special show because I'm celebrating the 300th episode of the podcast! 

Just over five years ago I picked up my microphone and started sharing winnning ways to grow, scale and dominate your town with a stand-out, super premium pet business. 

It's been an absolute blast, and I've had SO much fun along the way...

Tune in to discover;

• Why I launched this podcast in 2018, and you'll get to hear a snippet with Alex the Video guy AND some chicks! 
• How my podcast has changed and developed over the years, and why change is a GOOD thing! 
• Why I switched from a dog training video podcast, and you'll get to hear a snipped from the original Superhero Dog Owners Show
• How I handle bad reviews. HINT: Water off a ducks back....
• Why you should start think about starting a podcast - and how it can help you grow your pet business.

And you'll also get to hear from a bunch of past guests and friends of the podcast, who stop by to say 'HappyPodcastiverasy!', or words to that effect...

I want to say thanks for being a loyal listener, and if you like the show please share it with any of your pet business owning pals! 

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's Diamond private coaching program click here now

Ever wondered what goes on behind the scenes at one of my Elite Mastermind events?

Curious what top-tier pet business owners actually get out of two days in the room together?

And how do you know when you're ready to join a group like this yourself?

In this special episode, I take you inside the September UK Elite Mastermind meeting—with a mic passed around the room so you can hear directly from the members themselves. They open up about their biggest takeaways, leadership lessons, marketing breakthroughs, and the surprising power of just showing up and doing the damn work you promised yourself you would.

You'll hear Rachel reflect on her first-ever Elite experience and Sara talks about how she's turning a million ideas into a single, focused plan. Tim shares why, and how, he's adopting Jodie's unique hiring system, while Maria and Nicola talk how the mastermind is helping them with confidence, clarity, and dealing with mental objections—both in sales and in staff management.

In this episode, you'll discover:

Real Voices, Real Wins – The elite mastermind members share their biggest breakthroughs from the last 90 days.

Momentum is Key – Why just being around the right people helps you get unstuck and push forward fast.

The Truth About Growth – Rachel's insight: everyone's got problems—but also massive potential.

Different by Design – How Jodie's unconventional hiring system and Pete's lessons sparked ideas for everyone.

From Ideas to Action – Why clarity + confidence + a plan = results you can actually measure (and you're pleased to see).

If you're stuck in "thinking mode," addicted to pointless Facebook groups, or tired of being the smartest person in the room… this episode is your peek behind the curtain.

Want to apply to join Elite. Click here to start your application now

A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here.

Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp

Need help fixing your business? To join the worlds leading pet business development program go to

www.petbusinessmarketing.com/diamondnow

If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

This weeks show is an action packed episode where I catch up with a bunch of awesome pet business owners I met at the Pet Boarding and Daycare Expo in Las Vegas...

I went a wandering with my microphone, and managed to squeeze in SIX short interviews with a range of different businesses. 

You'll hear from some incredible people like;

• Eyal Cohen the Chief Development Officer for Pet Hospitality Resorts Group - Eyal used to work in the Diamond trade until he swapped ladies best friend for mans best friend...Special shoutout to Eyal for gifting me a book as a thankyou for what I shared in presentations. Top man!
• Amy Hillis who runs her own factilities but was attending the trade show as a reprisentative of the Professional Animal Care Certification Council, those guys do some great work. Amy also fills us in on the enrichment programs she runs at her own daycare, Social Pet. 
• Gary Kachatryn who is the Chief Executive Officer at South Park Doggie Inc. Gary and his team are doing some inspiring activities at their daycares, and are aiming to roll their operation across the USA, a super smart guy.
• Al Locker, the president of Turnkey Solutions who consult, design, build a construction company based in Houston, Texas. They specialised in petcare facilities. Al decscribes himself as 'The Dreamkiller' and you'll find out why in this enlightening interview...
• Carly Mcshane who is the customer success manager for FetchFind, an online e-learning training platform that has been providing training for staff for pet service providors since 2016. A valuable resource for the industry
• And, last but not least, I also caught up with my good buddy, and fellow PB & D speaker Fernando Camancho, who has been inspiring and helping the pet industry move forward for years and years. 

And much, much more...

This is an absolute belter of an show, and a great way to draw a line under my adventures at the expo in Nevada. Enjoy! 

You can find out more about Eyals business by going to https://petresorts.love/

You can check out Amy's facility by going to https://www.socialpethotel.com and you can find out more about PACCC by visiting https://paccert.org/

You can check out Al's services at https://www.turn-keyinc.com/

You can check out Gary's operation at https://www.southparkadventureland.com/

You can find out more about Fetch Find at https://fetchfind.com/ 

You can check out Ferns awesome services by clicking here https://overdogdigital.com/

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's Diamond private coaching program click here now

This weeks pod comes to you LIVE from Las Vegas where I'm delivering the keynote presentation at Pet Boarding and Daycare Expo West!

You'll hear me reporting from the Las Vegas strip as I walk you through my first visit to an expo, and my first Barleigh productions event. 

I've met new business owners, people who run franchises, people who are just breaking ground on thier first facility, it's been a blast!

I managed to grab two excellent interviews for this episode.

The first is with Barkleighs director of operations, James Severs who shared the Barkleigh teams passion for these events and more about why you should attend an expo. 

Then I caught up with Claire Cronin from Live Oak Bank, who specialise in providing funding and support for pet business who want to grow through renovating their existing facilty, or through expansion or aquisition. 

You'll get a real insight into the kind of expertise in attendance at these events, and hopefully it'll spur you to get off your butt and grab a ticket to the next Pet Boarding and Daycare Expo, which is happening in Hershey in November. 

Enjoy the episode! 

To find out more about Pet Boarding and Daycare Publications and events click here 

To find out more about how Live Oak Bank can help you with your expansion plans then click here 

Contact Claire: 404-513-2347

claire.cronin@liveoak.bank

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's Diamond private coaching program click here now

Do you struggle to charge what your services are worth?

Are you as passionate but poor pet professional?

Is pricing your pet biz achilles heel? 

Then you're in luck, because in episode 297 I'm sharing my opening presentation from the inauguarul IMPACT event, held way back in 2019. 

I called it, The Premium Pet Business Perscription. 

You'll learn the exact same method I taught to the IMPACT attendees, that will help you charge what your services are really worth, and improve your bottom line.

Whether you're a dog walker, pet sitter, groomer, or daycare owner, this premium pricing deep dive will help cure your crappy prices and ameliorate your ailing bank account.

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the private forum, then click here now

To apply to join Dom's Diamond private coaching program click here now

 

Did you know there are just two-thirds of 2023 left to affect massive change in your pet business??? 

As a pet business owner, have you made progress towards your goals this year?

With just two-thirds of 2023 left, it's time for a 'check-in' to reflect on your achievements and plan for bigger ones.

In this episode, Dom shares his experiences and challenges you to take bold steps towards success.

Don't confuse 'activity' with 'achievement' - learn how to be truly productive and make a significant impact on your business. 

Don't let time pass you by - tune in now to build a bigger vision for your business.

If you want more help and advice from Dom, then you can join the Pet Business Inner Circle AND get £1997 of proven pet business marketing resources by clicking here now

To grab a copy of Doms' latest book, How to Disnify Your Pet Business click here now

For those looking for a more personalized approach, apply for Dom's private coaching programs by clicking here now. 

This weeks guest is known as the Pet Biz Guru, and is a legend within the pet sitting industry...

I'm talking to Janie Budnick, who is the founder of Four-Legged Kids, St Louis largest dog walking and pet sitting service, which she's started in 1997. 

She's been in the pet industry for 34 years, and now Janie also  helps other aspiring pet business owners through her strategic coaching and pet business accelarator.

She's a South Missouri girl through, and grew up as an only child whose best friend was her cat - how adorable! 

She attended and thoroughly enjoyed her time at Mizzou (Missouri University) before moving to St Louis where she worked in a Vetrinarians where she started doing pet sitting jobs on the side. 

When someone suggested Janie turn this into a business she was initially horrified, but then decided to plan her wedding and start her business at the same time. 

Janie picked up her first clients pretty quickly, and ended up hiring pretty quickly too, and now has over 40 employees! She shares an excellent story about how his hiring spree began, when she missed out on Christmas with her family back in 1997. 

Janie shares her hiring and scaling secrets, we discuss pet industry trends, the dangers of being a one man (or woman) band,  pet industry trends and pet industry best practises. 

She also gives a quick but informative lesson on how to use D.I.S.C. process to successfully staff and scale your pet sitting team. (Dominance, Influencial, Steady, Compliant) 

I loved interviewing Janie, and I know you'll LOVE listening to this episode.

To find out more about Janies amazing business click here now 

To add your name to the Pre-notification list for Dom's Pet Business Premium Pricing Secrets in Orlando on September 30th then click here now 

To grab a copy of Dom's How to Disnify Your Pet Business Book then click here now

To join Dom's Pet Business Inner Circle, and get £1997 worth of amazing marketing resources click here now

In this weeks episode we go behind the scenes at IMPACT 23 - The Disnify Your Pet Business Success Summit!

I'm not sure if I was feeling Dopey, Bashful or, Brave when I handed the attendees the microphone, so they could record thier thoughts about the event, as it was happening.... but it all turned out ok in the end, because the IMPACT attendees really delivered. 

In this unique episode you will discover;

• Why IMPACT felt like an immersive experience, rather than just an event...
• What organisation and prep goes into putting on an international pet business conference. Hint: More than you think
• Why Adam Delderfield had a Monsters Inc. merch breakthrough midway through day one. 
• How Tim has inspired Doug the Dog Guy to invest in a Pirate costume when he returns home.
• Why pet business owners travel from all corners of the UK, and from the USA to attend IMPACT
• AND....what Vance Morris thought about the event, and why he's taking a battered sausage recipe back to Maryland...

And much, much more!

 You'll hear directly from lots of attendees as the event happened, and I share the dates for IMPACT 24. This is a real peak behind the scenes. Enjoy! 

To find out more about Dom's pet business development programs click here now

To grab a ticket to the next leg of Dom's USA seminar tour click here

To get access to £1997 worth of FREE pet business marketing materials click here now

You can grab a copy of Dom's brand new book How to Disnify Your Pet Business, click here to get your copy now

This weeks guest is dog trainer and entreprenuer Brian Claeys, who runs All Dogs Unleashed, a national dog training, boarding and daycare franchise across the USA. 

Brian grew up in Iowa where he enjoyed spending time with hunting and bird dogs. He did some schooling in Colarado before returning to Iowa where he held a number of sales jobs, whilst learning the dog training business ropes at Midwest Dog Training.

He then teamed up with best friend, and fellow dog trainer Travis Lux, and they dived into their own dog training business. 

The business was born sat on the couch, where they decided on a name, wrote the business plan, built the website, and lo and behold, when they turned the website on clients started appearing!

Initially, Travis ran the business from his apartment in Texas, then in 2007 Brian moved down and they bought a house together, and ran the business from home. The next year they bought a house each and expanded the client base, while they saved up to afford to lease their own facility, which they opened in 2010. 

Outgrowing the original facility they bought some land on which they built the facility that became the blueprint for the All Dogs Unleashed Franchise, which has 19 locations throughout the USA. 

This is an enlightening and educating interview, as Brian takes us on the rollercoaster adventure of scaling up and franchising a dog training business. 

Tune in to discover;

• Why you need to be agressive with marketing when you are starting out with your pet business 
• The benefits of investing in a franchise to grow your pet business, rather than doing it on your own. 
• Why the best dog trainer is the most well known dog trainer, and why sales and marketing are the most important functions of a dog training business. 
• Why happy customers are the best sales ambassadors for your training business 
• Why Brian is embracing the power of paper and ink marketing, by starting a pet friendly magazine. Something he learned at the Grow Your Pet Business FAST! seminar.

To find out more about All Dogs Unleashed and the Franchise opportuntities available check out his website here

I met Brian when he attended my Grow Your Pet Business FAST! seminar in Texas in January. To grab a ticket to the next leg of the USA seminar tour click here

To get access to £1997 worth of FREE pet business marketing materials click here now

You can grab a copy of Dom's brand new book How to Disnify Your Pet Business, click here to get your copy now

Katie Casell was born, raised and still still lives in Miami - a true Miamiam - where she now serves the community as Miami's number #1 force-free dog trainer.  

Katie has been holding a dog leash since she was in dipers, and grew up with a love for dogs and horses, a passion she inherited from her animal loving dad, who also trained dogs, horses and parrots. 

She worked as a groom aged 17, but then fell into a sales job selling pest control, before she started 20 year career with a floral importer. 

Katie could see the writing on the wall with her sales job, and so started her own side hustle pet business in 2002. This ran alongside her regular job until 2011, when she adopting an agressive dog called Brisco, the dog who inspired a life-long love and career in dog training.

A cancer scare in 2017 finally gave her the push to follow her passion, and go all in with her dog training business.  

Katie has been on thorough training journey learning from some world class training mentors, and she ended up specialising in helping leash reactive and leash agressive dogs with her private one to one training services. She also does puppy sessions to provide some light relief from the intensity of the aggressive dog cases. 

In this awesome interview you will discover; 

• How creating connections with local vets helped stimulate referrals and bring clients to her fledgling business
• Why Katie and I are cooking up an exclusive, high-end, luxury offer for her affluent dog training clients
• Why she niched to aggresive dogs as an homage to her first dog Brisco.
• Why you need good training AND business mentors IF you want to accelerate your career.
• Why dog trainers need speak to dog owners fears in their marketing materials
• The amazing sliding doors moment that led to Katie finding her husband...

Katie was a great guest, and an awesome coaching client I love working with, you'll get so much from her inspirational story. 

To find out more about Katie's services check out her website here

To grab a ticket to the next leg of Dom's USA seminar tour click here

To get access to £1997 worth of FREE pet business marketing materials click here now

You can grab a copy of Dom's brand new book How to Disnify Your Pet Business, click here to get your copy now

This weeks guest is the marvellous Jennifer Wolf-Pierson, the general manager of ABC pet resort in Houston, who this month celebrate their 32nd year in business! 

However, she wears a number of different hats, and is also a big part of the Turnkey design and build team, who give advice to people who want to open pet care facilities, people who are remodelling pet care facilities, and they also provide pet facility management courses. 

In her own words, Jennifer grow as a 'spoiled, only child mad about horses'... This passion continued into her teenage years, she did an agricultural degree, and worked with horses until she woke up one day and realised she needed something with a more steady income, so she fell into a retail career with Bootbarn.

Here she enjoyed a successful period building teams and hitting targets, until the company made one cutback too many, which was the tipping point for Jennifer up up-sticks and try something else. 

She fired off some resumes and randomly got an interview to join ABC pet resorts doggie daycare business, and the rest is history...

In this podcast you will also learn;

• The value of networking, making connections and continued education that happen when you attend industry specific events
• The People, Pets, Profit equation that all successful doggy daycares need to know 
• Why pet professions need to up their marketing game as more people from other industries join the pet sector and bring their tech, marketing and staffing skills with them.
• Why you need to get OFF Facebook and into your community if you want to attract affluent dog owners to your doggy daycare facilty.
• And, as a bonus tip, you'll also learn the fastest way to make $1 million with horses...

Jennifer is super-passionate about helping pet business owners to build a business around the kind of life they want to have, and you'll get loads of information and inspiration from her amazing story.  

To find out more about Jennifer and ABC Pet Resorts click here now

To find out more about Turnkey build and design and the Pet Care management training click here  

To find out about Dom's USA tour of his Grow Your Pet Business FAST! seminar click here now

To get access to £1997 worth of FREE pet business marketing materials click here now

You can grab a copy of Dom's brand new book How to Disnify Your Pet Business, click here to get your copy now

This weeks guest is Charles Countryman who along with wife Laura, runs K9-Culture, a 53,000 square foot,premier boarding and training facilty in Carrollton, Texas. 

Charles grew up in North Idaho, and joined the Army two weeks after leaving high-school. He eventually wanted to be a police officer so joined as an MP.

Despite not wanting to travel, Charles ended up leaving basic training and ending up in Panama, he also saw Korea, Japan, the Gulf, and spent six-months in Somalia where he ended up in an accident that cost him the loss of a lot of his hearing. 

He left the army, met Laura and they settled in Orlando, Florida where he started a sales job in the heavy equipment industry, eventually working his way up to National Sales Manager and COO. 

When the kids grew up they got a cattle dog puppy who loved herding his grandchildren,which sparked off a love of training, and a dream of running a training business. 

A few changes at work meant Charles has the opportunity to leave, and despite everyone telling him he was he was crazy, he and Laura decided to go all in with their own dog training business. 

They moved to Dallas, Texas where Charles worked for another training company before going all in with K9-Culture, the largest board and train facilty in Texas. 

The journey started with just Charles, Laura and a dog agressive Blue-Heeler called Hank, now they have 30 staff, 15 trainers, and multiple board and train programs running, weekly classes, a luxury boarding kennel, grooming services and a retail offering under the K9-Culture roof.  

In this compelling and honest interview you will discover;

• How Charles initially advertised his business, and why he still invests A LOT of time, money and energy on marketing his training services. 
• Why looking for ability and attitude, is more important than previous dog training experience when hiring staff
• How systemising everything at K9 Culture has enabled massive and rapid growth, whilst also maintaining incredibly high standards 
• Why putting the dogs welfare first and making training FUN, is the best way to grow a dog training business.
• How the first human agressive case dog case they ever trained ended up being a ring bearer at the owners wedding!
• Why Crunching numbers is crucial when adding new services, IF you want them to be profitable.
• And....why Charles had to be sober to secure a first date with Laura, his wife of 25 years! 

Charles also shares some powerful insights into the common mistakes dog owners are make by trying to exhaust their dog, when they should be trying to fulfill their dog. 

This is a really entertaining and inspiring interview. Check it out now! 

To find out more about Charles and K9-Culture click here now

To get access to £1997 worth of FREE pet business marketing materials click here now

To find out about Dom's USA tour of his Grow Your Pet Business FAST! seminar click here now

You can grab a copy of Dom's brand new book How to Disnify Your Pet Business, click here to get your copy now

Are you blindly chasing every trend instead of doubling down on what actually works?

Do you mistake creating aimless content for growing the reach of your business?

And when was the last time you truly thought for yourself when refining your marketing message?

In this reflective solo episode, I kick off the "dog days of summer" by taking a fresh look at the real value of going "back to school"—not for your dog, not for your kids, but for YOU. I discuss why it's a bad idea for pet pros to be blindly copying trends, and the dangers of business owners outsourcing their brain to AI. I also explores what it really means to keep learning and leading in the pet industry.

You'll hear how I curate my own ongoing education through books, newsletters, podcasts, and business biographies—and how I use that input to fuel content creation, client breakthroughs, and smart strategy. I also share why most pet businesses don't need a new idea… they need to execute the timeless fundamentals better and with more personality.

In this episode, you'll discover:

• The Real Reason Most Trends Flop – Why copying other pet pros rarely results in profit.

• Be Careful Who You Outsource To (Especially AI) – Why relying on bots to create your content is a fast-track to irrelevance.

• Inputs vs. Outputs – How I consume books and newsletters on purpose to sharpen what I teach.

• The Three Growth Levers (That Still Work) – Price. Clients. Upsells. It's not sexy, but it's what scales.

• Put You Back Into Your Marketing – Why personality-rich content is the moat around your business.

This episode is a timely reminder that you can't outsource your voice, your vision, or your values. Always remember the clients are buying into YOU, not just your services.

A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here.

Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp

Need help fixing your business? To join the worlds leading pet business development program go to

www.petbusinessmarketing.com/diamondnow

If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

This weeks guest is agression dog specialist Michael Shikashio.

Michael grew up in a suburb of Rhode Island, as part of the only Japanese family in a big town of Irish and Italians families. 

He was encouraged by his parents to follow a maths based career, but struggled to settle studying engineeering, so ended up doing restaurant management. 

He worked as a sushi chef to put himself through school, which led to a job working as a chef, and eventually as a butler in the world famous Foxwoods casino, which he did for 20 years. 

Michael always had an entrepreneurial drive, and over the years had fostered a lot of dogs, who he helped with their behavioural issues, this led to a passion for working with agression cases. 

He toyed with the idea of running a doggy daycare, but in the end started a side hustle career as a dog trainer, which he ran for five years alongside is job at the casino. 

He eventually went all in with the training business, specialising in agression cases. Now he helps dogs, owners and aspirining dog trainers through his Agressive Dog brand. 

As well as sharing his full story, Mike also opens up about a recent interview he did, which sparked off a social media furore between different factions in the dog training world, and almost broke the internet! 

This is an unmissible episode...

Tune in to discover;

• How Mike started honing his canine communication skills dealing with celebrities working as a head-bulter at the casino
• Why entreprenuers in the pet industry should use lessons and stories from their previous careers to help market their business 
• Why building referral sources with local vetrinarys and pet stores is the best way to build a pipeline of clients for your pet buiness
• Why having a specialisation and owning a niche is crucial to massive growth of your dog training business
• Why hiring faster is the key to scaling up your training business, because you can help more people with a team around you
• Why he is so passionate about spreading positivity and kindness, by starting conversations in the dog training world, to encourage better shared knowledge, for the betterment of dogs everywhere.

This is a very open and honest interview with a very giving pet professional. Sincere thanks to Mike for sharing this story

To find out more about Michael Shikashio, his programs, podcast and events click here now

To find out about Dom's USA tour of his Grow Your Pet Business FAST! seminar click here now

You can grab a copy of my brand new book How to Disnify Your Pet Business, click here to get your copy now

To grab a ticket to IMPACT 23 - The Disnify Your Pet Business Success Summit, click here now 

This weeks show is an inspirational interview with Joey Stevens tells who went from sleeping in his car to establishing himself as Atlanta's premier 'stress-free' dog groomer!    Joey grew up in Florida but didn't settle well at school, and left as soon as he could with an entrepreneurial ambition to do something different.    He's had many jobs over the years, and tried many businesses including working at Walmart, buying and selling cars, running a seed business called 'a sprouts life', retailing on his eBay store, working as a roofer, and he had an interesting acting career on some major T.V series!   Joey upped sticks, moved to Georgia and worked in a number of groomers, but became disillusioned seeing dogs being dragged, pulled and caged in factory style grooming establishments.    He wanted to do provide a service which 'allows dogs to be successfull' and which puts the dogs welfare first, so Dogman ATL was born!    Tune in to discover;

• How Joey managed to grow his house-call grooming despite starting his business just two weeks before the pandemic hit!
• How he devised a techniques to calm the dogs in his care, that helps them cope and enjoy the grooming experience.
• The dangers of putting all your eggs in one business basket. 
• How his broken past help him connect with nervous and fearful dogs.
• Why you need to find premium clients who fit your premium values
• How increasing prices has led to more tips and more time to spend giving the dog a stress-free groom

I loved hearing about Joeys passion for providing an exceptional grooming experience, and I know you'll LOVE hearing Joey's story. 

To find out more about Joey's grooming business click here 

Dom is visiting To find out about Dom's USA tour of his Grow Your Pet Business FAST! seminar click here now

And if you enjoyed that you should grab a copy of my brand new book How to Disnify Your Pet Business, click here to grab it now

To sign up for Dom's FREE Five Day Disnify Your Pet Business Challenge, click here now

To grab a ticket to IMPACT 23 - The Disnify Your Pet Business Success Summit, click here now 

This weeks guest is Jeremy Cohen who describes himself as the luckiest lawyer on earth, because he runs a practice that helps pet dog owners by advocating for their pets rights. 

Jeremy developed a great work ethic by helping out in his parents bakery, serving coffee, making bacon and running the till at just 8 years old!

He earned his way through high-school working part-time at a local roast beef restaurant, and continued this job as he followed his dad and brother into law school.

After passing the bar exam he worked in insurance for a number of years before starting up his own practise in 2018 servicing debt collection, which in Jeremys words is the lowest rung of the legal ladder. 

A chance recommendation to help with a dog bite case sent Jeremy's career on a totally different path. He gradually did more and more work with pets until his collection business was sold, he went all in with Boston Dog Lawyers which enabled him to unleash his passion for helping pet dog owners and pet businesses. 

In this enlightening interview you will discover; 

• Why niching in the pet industry is one of the scariest but profitable decisions you will ever make! 
• How Jeremy got addicted to saving dogs lives because it gives meaning to his role as a Lawyer. 
• The customer service lessons Jeremy learned working at a drive through that he now applies to his legal practice. 
• Why a thriving buisness is dependant upon the quality of clients, NOT the quantity of clients. 
• Why 'lawyer' doesn't mean 'lawsuit' and a huge part of Jeremy's role is in educating pet businesses. 
• How Jeremy using his high-school basketball coaching experience when deciding on a offence or defence strategy for his clients.

And much, much more...

You'll love, and learn LOTS from this fascinating, knowledgeable and passionate pet advocate! 

To find out more about Jeremy and Boston Dog Lawyers click here 

Dom is visiting To find out about Dom's USA tour of his Grow Your Pet Business FAST! seminar click here now

And if you enjoyed that you should grab a copy of my brand new book How to Disnify Your Pet Business, click here to grab it now

To sign up for Dom's FREE Five Day Disnify Your Pet Business Challenge, click here now

To grab a ticket to IMPACT 23 - The Disnify Your Pet Business Success Summit, click here now