The Poodle to Pitbull Pet Business Podcast – Details, episodes & analysis

What happens to your business when the economy shifts, jobs disappear, and your clients start feeling the pressure before you do?

How resilient is your pricing, your positioning, and your client base if AI starts replacing roles your customers rely on?

And what really changes when you experience Dom's coaching in person — not through a screen, not in theory, but live and unfiltered?

In this episode, Dom pulls back the curtain on why Teija Heikkilä was the only choice for keynote speaker at IMPACT 2026 — and why her message lands harder now than ever before. Teija isn't talking hypotheticals. She's built, scaled, and sold multiple pet care businesses, and now helps owners do the same through PetVetMa. Her lens is simple, uncomfortable, and powerful: every business owner exits — the only question is how well.

You'll hear Dom and Teija in conversation discussing premium pricing, asset value, exit planning, and a topic most people are skirting around: AI and the knock-on effect it will have on jobs, income, and consumer behaviour.

Not from a "tech bro" angle — but from a practical, business-owner perspective. If your clients lose income, change jobs, or feel uncertain… what does that mean for your business? And how do you insulate yourself from that now? 

Alongside that, Dom shares behind-the-scenes insight from a recent in-person consultation day with Adam Elderfield, PBIC Marketer of the Year. In a single day, they fixed leaks, uncovered hidden money, ruled out entire business directions Adam didn't want — and mapped a clearer, more profitable future. Dom explains why this kind of clarity simply doesn't happen by accident… and why events like IMPACT compress years of trial and error into days.

You'll also hear a teaser about the 2026 PBIC Marketer of the Year, what's coming next, and why the people who win in this industry are always the ones willing to get in the room, challenge their thinking, and build businesses designed to last — not just survive.

In this episode, you'll discover:

• Why Teija's Perspective Is Different – Built it. Sold it. Repeated it. And now teaches owners how to do the same.
• AI, Jobs & the Economy – How shifts outside your business can quietly wreck unprepared ones — and how to stay ahead.
• Build It to Sell (Even If You Never Do) – Why exit thinking makes your business stronger today, not later.
• What In-Person Coaching Really Unlocks – Why one focused day beats months of calls and content.
• Why IMPACT Isn't Just Another Event – Strategy, pressure, perspective, and momentum — live, not theoretical.

If you want to understand where the industry is heading — and how to build a business that thrives no matter what changes next — then IMPACT 2026 is where those conversations are happening.

If you're tired of being busy, burned out, and underpaid… and you're ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… this is the event you've been waiting for.

And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to www.petbusinessmarketing.com/impact2026

To grab a copy of my latest book Mission Enrich, click here now 

Huge thanks to our sponsors PawPal, who's amazing services you can find more about here:

What if you could transform your daycare into the Disney of your town, the place affluent owners brag about, pay more for, and refuse to leave?

What would happen to your business if you mastered experience, enrichment, pricing, systems, and upsells in just two days?

And what could next year look like if you finally stopped running a wacky warehouse… and started running a wonderland for dogs?

In this week's episode, I come in hot with the announcement I've been dying to make: The Disnify Your Dog Daycare LIVE Impact Success Summit is coming to ORLANDO in 2026. And it's going to be the biggest, boldest, most transformational event I have ever delivered.

Before diving into the details, I recap an emotional and breakthrough-filled week inside the UK Elite Mastermind – complete with hotseats, tears, major wins, as well as behavioural psychology insights from guest speaker Mike Samuels, and a stack of 90-day action plans that will fuel major business growth well into the new year.

Then, I unveil the full vision behind the 2026 Impact Summit, and how those smart enough to attend will walk away having become experts on premium pricing, systemisation, ascension, upsells, staff culture, enrichment, and showmanship… this is the ultimate masterclass for dog daycare and pet resort owners who want to rise above the competition. 

In this episode, you'll discover:

•    The Magic of Experience – How to use Disney's "Everything Speaks" principle to make every square foot of your facility sell for you.
•    The Business of Enchantment – Why the next generation of premium pet care is EXPERIENCE-led, not operationally led.
•    How to Imagineer Your Empire – The exit-ready operations map that makes your business scalable, sellable, and self-running.
•    Ascension Secrets – Disney's client journey playbook and how to turn one service into multiple revenue streams.
•    Showmanship & Sales Choreography – How to turn your staff into cast members who sell confidently and consistently.

If you're tired of being busy, burned out, and underpaid… and you're ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… this is the event you've been waiting for.

And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to www.petbusinessmarketing.com/impact2026

To grab a copy of my latest book Mission Enrich, click here now 

Huge thanks to our sponsors PawPal, who's amazing services you can find more about here:
https://pawpal.uk

Are you leaving money on the table by treating enrichment like an optional extra instead of a core service?

Do you know how to package and price your enrichment services so they actually make you money?

And wouldn't it help to see what's working right now for daycares, trainers, and even zookeepers around the world?

In this episode, I lift the lid on the upcoming Pet Care Enrichment Summit 2025—the only event of its kind dedicated to turning enrichment into a profit centre for your pet business. 

You'll hear from Tim Jackson, Dean of Enrich U, about his brand-new "House of Enrichment" presentation and the always-popular Dog Daycare Owners Round Table.

Plus, I run through the full lineup—from aquariums to puppy classes to zoo-led innovation—and explains why this year's agenda is even stronger than the last.

You'll also hear from Adam Delderfield, who shares how to make puppy classes more enriching (for both dogs and owners), and why those classes can become the perfect feeder into your enrichment-based daycare. This summit will show you exactly how to add fresh ideas, raise your standards, and sell enrichment in a way that clients love and staff can deliver with confidence.

In this episode, you'll discover:

• Why Enrichment is the Future – And why daycares who ignore it will get left behind.
• The House of Enrichment – Tim Jackson's deep dive into origins, pillars, and practical application.
• Zoo-Wee-Mama Inspiration – How ideas from aquariums and safari parks can transform your daycare.
• Profitable Puppy Classes – Adam's blueprint for turning training into an enrichment upsell.
• The Best Ticket You'll Buy All Year – How to secure your spot at the only global enrichment event.

 Early-bird tickets for the Pet Care Enrichment Summit are now LIVE click here now to secure yours!

A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here.

Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp

Need help fixing your business? To join the worlds leading pet business development program go to

www.petbusinessmarketing.com/diamondnow

If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Have you written a letter to Father Christmas telling him what a good pet business owner you have been this year?

Have you asked him for all the nice things your pet business needs to be a success in 2024? 

It would be nice if all we had to do was create a wish list, leave it beside the chimney and wait for the magic to happen, but sadly, that's NOT how business works. 

Did you know, you will dramatially increase your chances of hitting your goals if you are crystal clear about WHAT you want, and more importantly, WHO you are targetting. 

See, if you aren't specific about WHO you want to work with, then you'll get anyone with a dog and a wallet (or purse) turning up at your business door. That includes pain in the ass, cheapskate clients who are demanding, unappreciatve and generally a nightmare to work with. 

And there have been changes in the economy this year - with rising costs and inflation - that mean you simply can't build a profitable business around clients who can't afford, or aren't willing to pay your increased prices. 

Fear ye not, for in this festive episode, the Pet Biz Wiz will show you how target clients who can afford to pay your business the income you want!

Tune is to discover; 

• Why it's ok - and I positively encourage you - to target affluent dog owners in 2024
• What these big spending dog owners are looking for in a 'premium service'  
• How being premium, and targetting premium clients has enabled me to create a super profitable and FUN business. 
• Why the success you experience next year is directly tied to the decisions you make NOW 
• You'll hear how one of my private clients has built a super profitable pet care business around a 'small dog' niche
• And much, much more...

To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click here now

If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. 

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's Diamond private coaching program click here now

Christmas is careering towards us, but in between decorating the tree, last minute Christmas shopping, and watching re-runs of Home Alone you MUST make some time to plan for 2024. 

And to help you do that, in this weeks episode I'm sharing a behind the scenes peak at how I am planning for success next year....

Tune in to discover; 

• Why you should have short, medium and long term goals in your business (and why they should be linked and lead on to one another...)
• The three key things you MUST do each month that will ensure your get better results in 2024 than you did this year.
• What you MUST do to break out of feeling 'stuck' in your business
• Why being part of a mastermind should feel you are part of a 'business family' 
• And much more...

And you'll also hear some takeaways from my Elite members about how being part of a mastermind helps them 'plan for success'...

To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click here now

If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. 

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's Diamond private coaching program click here now

Do you struggle to promote your amazing pet services because you simply suck at selling?

Does the mere thought of 'marketing' make you want to hide away and hibernate for the winter?

Do you WISH you had a promotional plan that ensures 2024 is your best year yet?

Fear not, because in this week's episode, I'm showing you how to create a winning sales strategy that will have dog owners queuing up to invest in your services.

Tune in to discover:

• Why you need to be AGGRESSIVE when selling your pet services (if you want to be seen and known as 'the best')
• How to beat the FB algorithm by doing the opposite of what the social media gurus tell you.
• How to get more attention on your business by 'storyselling' your services.
• Why you shouldn't put all your marketing eggs in the social media 'basket.'
• How to turn your crappy content into client-converting magnets that drive sales all year round!
• And much, much more...

See, it doesn't matter whether you are on Santa's naughty list OR the nice list. If you want to sell more pet services in 2024, you gotta know how to ASK for what you want! This selling masterclass will show you how...

To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click here now

If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. 

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's Diamond private coaching program click here now

It's time for Part Deux of the behind the scenes at Pet Boarding and Daycare Expo in Hershey!

In this episode you'll hear from the brilliant Brian Remo from K9 Resorts, the marvellous Mark Klaiman from Pet Camp, and the Stupendous Stephanie Shipley from Paw and Order. 

Tune in to discover; 

• Innovative ways to go beyond traditional pet care and create an 'escape' for urban dogs through an enrichment-based facilities.
• How you can transform your business by offering a unique dog AND cat pet care experience 
• Why joining an organisation like PACCC and IBPSA can help accelerate your learning and progress.
• How selling 'peace of mind' to dog owners, instead of regular daycare sessions can transform your marketing message
• Why you need to embrace the sales and marketing aspects of your business, as much as the 'dog care' side of things, IF you want to be successful...
• And much, much more...

Thanks so much to my amazing guests and also to Allison, Henry and Kristen for their kind words about my presentations...

To find out more about K9 Resorts click here 

To find out more about Pet Camp and Cat Saffari click here

To find out more about Paw and Order click here

To find out more about PACCC (Professional Animal Care Certification Council) click here

To find out more about Scouts Honour click here now

If you run a six-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. 

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's Diamond private coaching program click here now

This week we are going behind the scenes at Pet Boarding and Daycare Expo, which took place in Hershey earlier this month. 

This was my third expo of the year, and I had a blast delivering 3 presentations, which were;

1) 11 Ways to Increase Profits Without Raising Prices: where I shared all the different ways you can nudge up profits without adjusting your prices

2) The Automatic Pet Business - How to turn your leaky bucket of a website into a conversion machine

And...

3) How to add a recurring revenue membership to your doggy dayacre facility <-- This is a TOTAL Gamechanger

And I'll share with you the main takeaways from these presentations in this podcast.

You'll also hear a couple of amazing interviews with Garret Tadlock who is the chief product officer for Software Connection, AND my good buddy Fern Camacho, who runs Overdog Digital, both guys also spoke at the event. 

To find out more about how Fern can help you click here now

To find out more about Garrets business click here now

If you run a six-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. 

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's Diamond private coaching program click here now

This weeks guest is Joe Zuccarello , the President of Paragon Pet School!

Joe was born in raised just outside of St Louis, Missouri, where he learned an amazing work ethic from his father who worked in telecommunications industry. 

At just 12 years old Joe and a friend got a Saturday job cutting grass on  for a Homeowners association. One of the trustees of the assocation was married to a lady who owned a grooming salon, who needed help bathing dogs in her grooming salon. 

Joe thought that sounded like a pretty cool gig, and began a long, prosperous, and impactful career in the pet business. 

When he was 16 he moved to a role with Kennelwood Pet Resorts, where he eventually transitioned to customer services, and did a number of roles over the next 22 years as that business grew to 6 locations.  

Then he moved to Tropiclean shampoo's where worked in product development for sprays, collognes and dental products for 10 years, before moving into the education space which he has been ever since. 

Now, Joe is the President of Paragon Groomer Education and Training Program, who help pet service businesses and retailrs ovecome thier staffing challenges by helping them grow their own grooming team.

Tune in to discover; 

• How a Saturday job cutting grass led to a 38 year career in the pet industry!
• How he was easily able to transition from a pet services sector to the pet products sector
• Why it's good idea to join a business who is small but on the cusp of great growth - Something Joe has done 4 times in his career.
• How to achieve a perfect work life balance by ensuring you love your WORK!
• Why you should wear your 'pet professional' label with pride
• How Paragon went from graduating 40-50 students a year to to doing that number in a week when they figured out how to train remotely. 
• Why Joe's secret to a successful career in the pet (or any other) industry is built on building great relationships

To find out more about Joe and Paragon School of Pet Grooming click here now 

If you run a six-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. 

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's Diamond private coaching program click here now

Ever wondered what happens when you work with a pet business coach or marketing consultant? 

Well, you are about to find out because this weeks show is a behind the scenes sneak peak at THREE of the consultation days I have done this year. 

I'm mapping out my coaching services and my whole coaching experience, and you'll also get to hear from three private clients at the end of each consultation day.

You'll discover; 

• Why 'FRESH EYES' on your business problems will uncover a TON of opportunities (and hidden money)
• How my coaching process works, and why we always fix first, THEN look for new opportunities.
• Why I have a coach, and my coach has a coach, and HIS coach has a coach. - Growth Mindset people get coaches...
• Why I offer different levels of coaching, that have different price, accountability and support levels based upon the clients goals and needs (You should do a similar thing with your pet business offering)
• How to find a coach who can give you clarity, a plan for success AND connect you with other key people of influence who can help move you faster towards your goals. 

This is a real sneak peak at what goes on behind the scenes of a pet business coaching consultation. 

Enjoy!

If you run a six-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on beth@petbizwiz.com. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. 

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now

If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now

To apply to join Dom's Diamond private coaching program click here now