Podcast The Next 100 Days Podcast by Kevin Appleby & Graham Arrowsmith Episodes

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	Title	Pub. Date	Duration
	#453 – Kostas Stylios – Financial Advisor or Wealth manager?	29 Nov 2024	00:39:54
Financial Advisor or Wealth manager? Financial advisor Kostas Stylios joins The Next 100 Days podcast to discuss the differences between financial advisors and wealth managers and the conversation moves towards AI and robot-investing. Summary of the PodcastKostas joins the discussion Kostas Stylios provides an overview of the key differences between financial advisors and wealth managers. He explains that while they often perform similar roles, wealth managers are typically associated with serving a wealthier clientele. Meanwhile, financial advisors may work with a broader range of clients. Exploring the active vs. passive investing debate The conversation shifts to the debate around active versus passive investing strategies. Kostas and the hosts discuss the pros and cons of each approach These include: the higher fees associated with active management and the potential for active funds to underperform their benchmarks. The future of financial advice and the role of AI The group explores the potential impact of AI and automation on the financial advice industry. They discuss the possibility of AI-powered “customer-facing devices” that could enhance client engagement and the challenges of maintaining the human element of financial advice in the face of technological advancements. Clips from the Podcast Difference between Financial Advisor and Wealth Manager https://thenext100days.org/wp-content/uploads/2024/11/Kostas-Stylios-Difference-FA-and-Wealth-Manager.mp4 Restricted https://thenext100days.org/wp-content/uploads/2024/11/Kostas-Stylios-Restricted.mp4 Testimonial https://thenext100days.org/wp-content/uploads/2024/11/Kostas-Stylios-Testimonial.mp4 The Next 100 Days Podcast Co-HostsGraham Arrowsmith Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world’s biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
	#452 – Siam Kidd – DSV Fund	22 Nov 2024	00:47:45
DSV Fund Siam is the Chief Investment Officer for the DSV Fund. He is an ex-RAF Pilot who also started Trading at the age of 18. Over the last 20 years on the markets he’s publicly called many major economic events and profited from them such as the 2015 Black Monday crash where he made £422k in 30 minutes and the 2020 Oil crash which he shorted from $80 down to $10. He’s also made multiple thousand % ROI gains in the last 2 Crypto cycles since 2017. In 2015, Siam was the best-performing Fund Manager in the UK, attaining 60% ROI in the 11 months that his AR PAMM fund was running. In 2016 he set up a Private Equity firm and promptly bought over 12 businesses. Unfortunately, this venture was peppered in misfortunes. Which is one of the risks when acquiring distressed businesses! But this firm is now on the up thankfully. He also recently sold his Crypto PE firm for £10.75m and is currently in the earn-out phase. Summary of the PodcastIntroductions and small talk The meeting begins with casual conversation between the participants, Kevin Appleby, Siam Kidd, and Graham Arrowsmith. They discuss the weather, politics, and some personal anecdotes. Siam Kidd’s background and investment philosophy Siam Kidd explains his journey into investing, starting with a gold and silver bullion business. He discusses the importance of beating inflation, which he estimates at 15% annually, and how traditional assets like stocks and real estate have struggled to keep up. his led him to discover Bitcoin and cryptocurrencies as a way to outpace inflation. The DSV Fund and investing in crypto and AI Siam describes the DSV Fund, which focuses on investing in open-source AI and the intersection of AI and crypto. He emphasises that the fund is targeted at high-net-worth individuals, family offices, and fund managers, not retail investors. He explains the rationale for investing in these emerging technologies, noting their potential to be the fastest growing sectors. Tokenisation of real-world assets The discussion turns to the potential for tokenising real-world assets like real estate on the blockchain. Siam and the others explore the benefits and challenges of this concept, such as ensuring homeowner rights and preventing large investors from dominating local markets. Siam’s investing approach and market cycles Siam shares his approach to investing, emphasising the importance of having a predictive mental model and closely following market cycles. He explains his belief that the crypto market follows a 4-year cycle that is aligned with a 5.5-year global liquidity cycle, and predicts a potential “blow-off top” in the crypto market in Q4 2025. Advice for individual investors When asked about options for investors with smaller amounts to invest, Siam emphasises the importance of self-education, particularly in areas like crypto and AI. He discusses plans to publish a book to help guide individual investors, and suggests ways they can leverage AI and digital tools to enhance their investing knowledge and capabilities. Wrap-up and next steps The meeting concludes with a discussion of potential collaborations and next steps, including the possibility of integrating Siam’s book with AI-powered tools to enhance the learning experience for readers. Clips from the PodcastGlobal Expansion of Fiat Currencies https://thenext100days.org/wp-content/uploads/2024/11/Siam-Kidd-M2.mp4 Follow Narratives https://thenext100days.org/wp-content/uploads/2024/11/Siam-Kidd-Crypto-Ai.mp4 Financial Education for Wealth Generation https://thenext100days.org/wp-content/uploads/2024/11/Siam-Kidd-Financial-Education.mp4 Testimonial https://thenext100days.org/wp-content/uploads/2024/11/Siam-Kidd-Testimonial.mp4 The Next 100 Days Podcast Co-HostsGraham Arrowsmith Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world’s biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He’s the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
	#443 – Kate Barlow – Master SEO	20 Sep 2024	00:49:03
Being a Master SEO Kate Barlow is a Master SEO. She has had a career spanning 25+ years in digital marketing. Kate is currently the Head of Digital at The CFO Centre. Summary of the Podcast Introductions and Banter The meeting begins with casual conversation and introductions among the three participants. They discuss topics like punctuality, exercise routines, and the global nature of their work. Kate's Background and Role Kate Barlow introduces herself, explaining that she is the Head of Digital at the CFO Centre. CFO Centre is a global network that places fractional CFOs with businesses. She discusses the multilingual nature of the CFO Centre's websites and her role in improving their digital presence and communication with prospects. Comparing Fractional CFO Models Kevin Appleby, COO of GrowCFO, discusses how his organisation's focus on educating and training aspiring CFOs complements the CFO Center's model of placing experienced fractional CFOs. They explore the differences between the "inward" accounting-focused CFO role and the more "outward" strategic CFO role. The Evolving Role of SEO Kate shares her extensive experience and expertise in SEO. She explains how the discipline is evolving to focus more on high-quality, user-centric content rather than technical "tricks". Kate discusses the potential impact of AI on search engine optimisation and the role of the SEO professional in the future. Recap and Closing The participants wrap up the discussion, with Graham and Kevin expressing their appreciation for Kate's insights and inviting her to potentially appear on other podcasts. Kate provides a positive testimonial about her experience on the "Next 100 Days" podcast. Clips from the Podcast Fractional CFOs https://thenext100days.org/wp-content/uploads/2024/09/Kate-Barlow-Fractional-CFOs.mp4 The Messy Middle of Digital Marketing https://thenext100days.org/wp-content/uploads/2024/09/Kate-Barlow-The-Messy-Middle-of-Digital-Marketing.mp4 Kate's Knowledge https://thenext100days.org/wp-content/uploads/2024/09/Kate-Barlow-Knowledge.mp4 Testimonial from Kate Barlow https://thenext100days.org/wp-content/uploads/2024/09/Kate-Barlow-Testimonial.mp4 The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
	#353 The Affluent Dentist with Dr Daniel Wolter	16 Dec 2022	00:49:37
About Dr Daniel Wolter - The Affluent Dentist Dr Daniel Wolter is an affluent dentist. His practice is based in Goodyear, Phoenix, Arizona. After 30 years, Dan still seems pleased that people refer to him as Dr Dan Wolter. In fact, he has two doctorates. But, he always introduces himself as Dan Wolter. This podcast will reveal a very astute businessman, a highly skilled dentist, and a great marketer to an affluent community! Fortunately for us, Dan is a way better dentist than the corrupt vote counters in Maricopa County - which is the part of Arizona covering Phoenix and Goodyear. At First, Dan Was a Reluctant Entrepreneur http://thenext100days.org/wp-content/uploads/2022/12/Dr-Daniel-Wolter-Reluctant-Entrepreneur.mp4 Dan was lucky. He had about a year and a half to plan the opening of his practice. He started reading business and marketing books. And he liked it! Dan Read Dan Kennedy Alongside about 200 other business books, Dan Wolter discovered Dan Kennedy. This helped him launch his practice with a schedule of people on day 1. His practice was profitable in the first month and they've grown every year for 17 years. http://thenext100days.org/wp-content/uploads/2022/12/Dr-Daniel-Wolter-Read-Dan-Kennedy.mp4 A Local Market Dan picks up 80% of his business from a gated community of around 4,500 affluent households, 7,500 people mainly aged 55 and over. http://thenext100days.org/wp-content/uploads/2022/12/Dr-Daniel-Wolter-80-of-Business.mp4 Why Did Dan Select Goodyear for His Practice? Goodyear ranked no1 in Forbes for a place to retire. http://thenext100days.org/wp-content/uploads/2022/12/Dr-Daniel-Wolter-Why-That-Neighbourhood.mp4 What is Dan's Style of Marketing to the Affluent? Are you scared yet? http://thenext100days.org/wp-content/uploads/2022/12/Dr-Daniel-Wolter-Newsletter-Articles.mp4 Greeting New Clients To be an affluent dentist you need to understand this. It's simple and devastatingly brilliant. http://thenext100days.org/wp-content/uploads/2022/12/Dr-Daniel-Wolter-Greeting-New-Clients.mp4 Dan's Website Click on the picture to visit Dan's website. Dr Dan Gave The Podcast This Testimonial! http://thenext100days.org/wp-content/uploads/2022/12/Dr-Daniel-Wolter-Testimonial.mp4 The Next 100 Days co-hosts… Graham Arrowsmith Graham runs Finely Fettled to help organisations that want to market to affluent and high-net-worth customers. He also runs Meet Professionals, which is offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: Visit Graham's LinkedIn Profile and by email. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO which provide both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
	#352 – Sharon Huckle – The Unstoppable Stylist	09 Dec 2022	00:47:16
Who is The Unstoppable Stylist? Sharon Huckle is the Unstoppable Stylist. She joins Kevin and Graham on The Next 100 Days Podcast. Graham met Sharon in Orlando Florida at a conference - Graham to see Dan Kennedy and Sharon to see Russell Brunson at Click Funnels Funnel Hacking Live. We spoke at 10 am in Canada, and late afternoon in the UK. What Does Sharon Do? Sharon is a serial entrepreneur. http://thenext100days.org/wp-content/uploads/2022/11/Sharon-Huckle-Serial-Entrepreneur.mp4 Her main clientele are ladies, but she also has loyal male clients and kids too. Sharon has run the salon for 20 years! She jokes that for some clients, she has done their hair for BOTH their weddings! She sees it as them having true love for her salon. After all, Sharon has outlasted their first marriage! Kevin Goes to The Barber Bus in Northumberland http://thenext100days.org/wp-content/uploads/2022/11/Sharon-Huckle-Kevins-Barber-Bus.mp4 Just in case you don't understand what a barber bus is... What's Her Secret? Sharon gets things done. After all, she's the unstoppable stylist. No roadblocks here. http://thenext100days.org/wp-content/uploads/2022/11/Sharon-Huckle-Her-Secret.mp4 Sharon runs the Canadian equivalent of a Car factory! http://thenext100days.org/wp-content/uploads/2022/11/Sharon-Huckle-Car-Manufacturer-of-Sorts.mp4 Where did the entrepreneurial drive come from? http://thenext100days.org/wp-content/uploads/2022/11/Sharon-Huckle-Inspiration-from.mp4 Graham and Sharon met at Click Funnels Live - What Was it Like for Sharon? A Rock Concert for Entrepreneurs. http://thenext100days.org/wp-content/uploads/2022/11/Sharon-Huckle-Click-Funnels-Live.mp4 So, How Does Sharon Help Stylists? With her programme. http://thenext100days.org/wp-content/uploads/2022/11/Sharon-Huckle-Helping-Stylists.mp4 Discover The Unstoppable Stylist on the Web! Sharon Huckle provides this testimonial We made her giggle! And Kevin attacks a guest! You'd never see Graham doing that!! http://thenext100days.org/wp-content/uploads/2022/11/Sharon-Huckle-Testimonial-1.mp4 The Next 100 Days co-hosts… Graham Arrowsmith Graham runs Finely Fettled to help organisations that want to market to affluent and high-net-worth customers. He also runs Meet Professionals which is being offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: Visit Graham's LinkedIn Profile and by email. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO which provide both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
	#351 – How to Present with Andrea Pacini of Ideas on Stage	02 Dec 2022	00:55:04
Ideas on Stage is a business that helps you present better on stage. Italian Andrea Pacini happens to be the lead for the company in the UK. He joins us today for The Next 100 Days Podcast. We were overdue for another look at presenting. I believe the last guest who spoke wholly about this topic was Lee Jackson in 2018! SCORE - remember the acronym http://thenext100days.org/wp-content/uploads/2022/11/Andrea-Pacini-SCORE.mp4 How Does Andrea Help People? http://thenext100days.org/wp-content/uploads/2022/11/Andrea-Pacini-Ideas-on-Stage-Meaning.mp4 They train in body language, voice, gestures, etc. Such as having a good microphone. Both Kevin and I have used microphones. Kevin made the point that your voice sounds better with a good mic. Online Presentation Setup The microphone is number 1. http://thenext100days.org/wp-content/uploads/2022/11/Andrea-Pacini-Online-Presenting.mp4 Marie's Leadership Talk in Finland Make it relevant. http://thenext100days.org/wp-content/uploads/2022/11/Andrea-Pacini-Relevance.mp4 Pitch yourself to TED. Wouldn't it be a great challenge? How to Connect to the Audience From the Stage http://thenext100days.org/wp-content/uploads/2022/11/Andrea-Pacini-One-sentence-one-eye-contact.mp4 If you look at one person in the audience, then 10 people around them in the audience will think you are looking at them! Online, look at the camera. 80% of time, look at camera, 20% look at screen. Connect to Ideas on Stage The Power of Three Kevin is a big fan of having 3 things to say in a presentation. So is Andrea. http://thenext100days.org/wp-content/uploads/2022/11/Andrea-Pacini-Power-of-3.mp4 There was so much 'how-to' in this episode. Andrea was a true star. Andrea Presents His Testimonial! http://thenext100days.org/wp-content/uploads/2022/11/Andrea-Pacini-Testimonial.mp4 The Next 100 Days co-hosts… Graham Arrowsmith Graham runs Finely Fettled to help organisations that want to market to affluent and high-net-worth customers. He also runs Meet Professionals which is being offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: Visit Graham's LinkedIn Profile and by email. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO which provide both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
	#350 – Vedat Mizrahi – Fractional Art Investing	25 Nov 2022	00:46:43
Fractional Art Investing Vedat Mizrahi is a director of Mintus, fractional art investing experts. They help investors access the high end of the art market, by allowing for fractional ownership of artworks. Graham introduced this 350th episode by referencing other milestone episodes. Here's a quick link back to some of the guests we had on those milestone episodes: 50 - Dave Dee 100 - Jeremy Frandsen 150 - Nick Dimmock 200 - Dr Luba Balabova 250 - Arjun Sen 300 - Kevin & Graham Well, that's then, and this is now. Mintus Vedat is the Chief Financial Officer of Mintus. So, prior to that, Vedat worked for a Swiss bank and was an angel investor in Mintus. No surprise, Mintus saw the potential in having Vedat join them. You'll see why as the podcast goes on. He's a very impressive chap! For more on Mintus, and to take advantage of Fractional Art Investing, visit Mintus.com. Vedat told us that Mintus was his 12th early-stage angel investment. He really liked the idea. And that's important because the more you discover about the potential of investing in the art market, and owning a fraction of specific high-end pieces of art, the better it looks! What Attracted You to Mintus as an Investor? http://thenext100days.org/wp-content/uploads/2022/11/Vedat-Mizrahi-What-Attracted-You-to-Mintus.mp4 Before Mintus, most HNW Investors really didn't have a prayer of investing in high-end artworks, like is now possible with Andy Warhol and George Condo. You Were Previously Excluded http://thenext100days.org/wp-content/uploads/2022/11/Vedat-Mizrahi-Previously-Excluded.mp4 Mintus focus on post-war contemporary art. They focus on 40 established artists. You'll have heard of Andy Warhol. And maybe even George Condo. See how those two artists have performed since 1986! How Does it Work? http://thenext100days.org/wp-content/uploads/2022/11/Vedat-Mizrahi-How-it-Works.mp4 The 'investment horizon' is 7 years. 80% of the art market is priced in dollars. That is why the costs are presented in dollars. Less Volatility at Higher Price Points http://thenext100days.org/wp-content/uploads/2022/11/Vedat-Mizrahi-Volatility.mp4 Kevin wanted to hang the Warhol in his Northumberland home for a week, to reflect his investment! You have to laugh. Instead, Mintus will send share certificates to those that own part of the artwork. Processes Mintus draw in art experts and pour over lots of data to filter the best target returns of 15-20% returns. http://thenext100days.org/wp-content/uploads/2022/11/Vedat-Mizrahi-Processes-at-Mintus.mp4 Why Choose Mintus? http://thenext100days.org/wp-content/uploads/2022/11/Vedat-Mizrahi-Why-Mintus.mp4 Vedat Provides This Testimonial for The Next 100 Days Podcast http://thenext100days.org/wp-content/uploads/2022/11/Vedat-Mizrahi-Testimonial.mp4 The Next 100 Days co-hosts… Graham Arrowsmith Graham runs Finely Fettled to help organisations that want to market to affluent and high-net-worth customers. He also runs Meet Professionals which is being offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: Visit Graham's LinkedIn Profile and by email. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO which provide both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
	#349 Mentoring with Susana Serrano-Davey Author of I Wish I Had Known	18 Nov 2022	00:42:07
She's the author of 'I Wish I Had Known', a consultant and a mentoring expert. Susana had previously joined Kevin Appleby on his "other" podcast, and he thought it was high time she was subjected to The Next 100 Days Podcast treatment. It's a Book About Mentoring: "I Wish I Had Known", by Susana So, what problem does the book, I Wish I Had Known, address? http://thenext100days.org/wp-content/uploads/2022/11/Susana-Serrano-Davey-I-Wish-I-Had-Known.mp4 What Type of Mentoring Does Susana Provide? The method of mentoring that Susana uses is part life coach, and part business coach. http://thenext100days.org/wp-content/uploads/2022/11/Susana-Serrano-Davey-Business-Life-Mentoring.mp4 Susana has not coached Kevin Appleby. Where on earth would you start with Kevin? Susana was born in Cadiz and now lives in Marbella. Incredibly, Susana took until age 21 before she came to the UK. And, she has spent 18 years living here. What about Susana's early career? So, Kevin asked Susana to elaborate on her early career. http://thenext100days.org/wp-content/uploads/2022/11/Susana-Serrano-Davey-Early-Life.mp4 Come on Graham! It's Self Diagnosis! When you are thinking of mentoring, you have to start somewhere. Here's where Susana starts... http://thenext100days.org/wp-content/uploads/2022/11/Susana-Serrano-Davey-Self-Diagnosis.mp4 Sometimes, her clients are just looking for personal growth. She encourages people to step out of the hamster wheel. Susana recognises there is no perfect approach. The Difference Between Coaching and Mentoring http://thenext100days.org/wp-content/uploads/2022/11/Susana-Serrano-Davey-You-May-Not-Like-This.mp4 Susana Gave This Testimonial About The Next 100 Days Podcast http://thenext100days.org/wp-content/uploads/2022/11/Susana-Serrano-Davey-Testimonial.mp4 Susana was a terrific guest and a big thanks to Kevin Appleby for inviting her. The Next 100 Days co-hosts… Graham Arrowsmith Graham runs Finely Fettled to help organisations that want to market to affluent and high-net-worth customers. He also runs Meet Professionals which is being offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: Visit Graham's LinkedIn Profile and by email. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO which provide both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
	#348 Property Investing with Chris Prefontaine, The Smart Real Estate Coach	11 Nov 2022	00:48:02
Property investing is something many investors do. Chris Prefontaine runs a business that trains people in a particular form of property investing. Of course, since Chris hails from Newport, Rhode Island, he refers to the property as real estate. Unbelievably, he trains people in a technique that means they can buy with banks, without money, without personal guarantees. Stay tuned... This is how to get in touch with Chris Prefontaine and his company Smart Real Estate Coach - click the image below... Why Property Investing as a Money-Making Strategy? http://thenext100days.org/wp-content/uploads/2022/11/Chris-Prefontaine-Why-Smart-Real-Estate-Coach.mp4 Coming out of the crash of 2008, Chris evolved a new way of targeting real estate deals that truly sets him apart from others A Property Investing Strategy to Find Rent-to-Own Buyers http://thenext100days.org/wp-content/uploads/2022/11/Chris-Prefontaine-Property-Investing-Strategy.mp4 Interest rates - creating more buyers for this model? Bank of England - "On 3 November 2022, we raised our interest rate (Bank Rate) by 0.75 percentage points. In total, since December last year, we have increased our interest rate from 0.1% to 3%." Rates have similarly been raised in the US by the Federal Reserve. http://thenext100days.org/wp-content/uploads/2022/11/Chris-Prefontaine-Rent-to-Buy-Clients.mp4 Aren't Their Risks with Rent-to-Own Clients http://thenext100days.org/wp-content/uploads/2022/11/Chris-Prefontaine-Risks-with-Rent-to-Own.mp4 A buyer who needs time to get eligible for a mortgage - that's their ideal client. They might have cash, and a good job. Everything is in place, but the banks won't afford them a loan now. So they need to rent initially. Is this the Property Investing Strategy of this time? In his 31 years, this is the most conducive time for this type of smart real estate strategy. http://thenext100days.org/wp-content/uploads/2022/11/Chris-Prefontaine-A-Conducive-Market.mp4 Chris Prefontaine Provides This Testimonial for The Next 100 Days Podcast http://thenext100days.org/wp-content/uploads/2022/11/Chris-Prefontaine-Testimonial.mp4 Have you got it yet? 3 pay days for Chris Prefontaine's students... http://thenext100days.org/wp-content/uploads/2022/11/Chris-Prefontaine-3-Pay-Days.mp4 The Next 100 Days co-hosts… Graham Arrowsmith Graham runs Finely Fettled to help organisations that want to market to affluent and high-net-worth customers. He also runs Meet Professionals which is being offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: Visit Graham's LinkedIn Profile and by email. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO which provide both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
	#347 Whisky Investing with Ian Logan	04 Nov 2022	00:51:20
Ian Logan is an expert when it comes to Whisky Investing. He is the Senior Manager, of Whiskies and Hospitality at Duncan Taylor Scotch Whisky Limited, based in Huntly, near Aberdeen Scotland. You are going to love this episode. Ian shares his favourite whiskies, and why The Premier Octave is a great buy (but be quick, there are just 74 bottles, so it is limited) for investors, for a Christmas gift or corporate gift. He even shares advice on how to drink whisky. If you wish to one of the few people in the world to buy The Premier Octave, go here: https://rarewhiskies.thespiritsembassy.com/the-octave-premium Ian Shows How Much He Loves The Premier Octave! Before we started recording the podcast, Ian shows off The Premier Octave! http://thenext100days.org/wp-content/uploads/2022/11/Ian-Logan-One-of-the-74.mp4 Whisky Investing: Scottish Highlands Water - Secret Ingredient http://thenext100days.org/wp-content/uploads/2022/11/Ian-Logan-Consistent-Water.mp4 Ian shared wha makes a good distillery. People. It's the unknown but so so valuable aspect of being a distiller. Of course, Duncan Taylor are bottlers, so their perspective is different. Ian sees himself as a boy when it comes to time served in the Scotch Whisky industry. And he has 35 years service! But, so many people have served the Scotch market for many many years - one person Ian knows has clocked up 68 years in the industry! The Premier Octave http://thenext100days.org/wp-content/uploads/2022/11/Ian-Logan-The-Premier-Octave.mp4 How does Ian know that The Premier Octave is just right? He said it's in the whisky's sweet spot. The team at Duncan Taylor, nose test it. They just know. Experience I suppose. Anyway, for the investor, the gift giver or the very serious drinker, you are not going to get a finer bottle of The Premier Octave. There are literally just 74 bottles for sale. Each costing £4,800. So, look sharp, they'll soo be gone! Sir Nick Faldo Endorses The Premier Octave As Ian said, Sir Nick had a hand in selecting this particular whisky. http://thenext100days.org/wp-content/uploads/2022/11/Ian-Logan-Wonderful-flavours.mp4 Ian Explains The Octogram Now this was new to me. But, it means that the whisky started life in one cask, then was transferred to another. And because the whisky takes so much of its flavour from the cask, it has evolved into something very very special indeed. http://thenext100days.org/wp-content/uploads/2022/11/Ian-Logan-Octogram.mp4 Why You Should Add Water to Whisky http://thenext100days.org/wp-content/uploads/2022/11/Ian-Logan-Just-Add-Water.mp4 Buy The Premier Octave Here's the email we are sending to a number of people. If you don't receive that email, no problem. Just click the email image and it will take you to the place where you can secure your very own bottle of this limited release of The Premier Octave. Before you do. Ask yourself where were you 31 years ago. What stage of life were you at? How much have you matured since then? Now, just think for a moment, do you truly believe this bottle will be one of the very best bottles of whisky you'll ever own? If you want to gain exclusive access to The Premier Octave, contact Finely Fettled on 01535 654930 or email graham@finelyfettled.co.uk or just click the image below! What Ian Logan Said about The Next 100 Days Podcast! Ian was very gracious and provided this testimonial. http://thenext100days.org/wp-content/uploads/2022/11/Ian-Logan-Testimonial.mp4 The Next 100 Days co-hosts… Graham Arrowsmith Graham runs Finely Fettled to help organisations that want to market to affluent and high-net-worth customers. He also runs Meet Professionals which is being offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: Visit Graham's LinkedIn Profile and by email. Kevin Appleby Kevin specialises in finance transformation and implementing business change.
	#346 CEO Entrepreneur with Tamer Shahin	28 Oct 2022	00:48:25
Tamer Shahin is the CEO Entrepreneur Tamer Shahin created CEO Entrepreneur because he does not want to see business owners struggle, stress, or get stuck. He created CEO Entrepreneur to help business owners, and entrepreneurs get control of their businesses and build the future that they really want. A Mechanical Engineering Background Tamer learnt a lot about education. The system has lost the plot! Despite having a Phd and teaching at Kings College London. http://thenext100days.org/wp-content/uploads/2022/10/Tamer-Shahin-Mechanical-Engineering.mp4 Engineers are great problem solvers. He's not an engineer now. But, he is a problem solver. Kevin made the point that on his consultancy teams, it was often engineers who ran the show. Link to the CEO Entrepreneur Website Who's it For? http://thenext100days.org/wp-content/uploads/2022/10/Tamer-Shahin-Whos-it-For.mp4 The Inspiration This story is podcast gold. It is a genuinely inspiring story. Hear the full story (and it is worth your time) by listening to the podcast today! http://thenext100days.org/wp-content/uploads/2022/10/Tamer-Shahin-Inspiration.mp4 Some Great Advice Tamer felt bad about the failure he described and finally he found a mentor who helped him. Response - Able. http://thenext100days.org/wp-content/uploads/2022/10/Tamer-Shahin-Dealing-With-Failure.mp4 Tamer Provides an Amazing Testimonial for The Next 100 Days Podcast http://thenext100days.org/wp-content/uploads/2022/10/Tamer-Shahin-CEO-Entrepreneur-Testimonial.mp4 The Next 100 Days co-hosts… Graham Arrowsmith Graham runs Finely Fettled to help organisations that want to market to affluent and high-net-worth customers. He also runs Meet Professionals which is being offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: Visit Graham's LinkedIn Profile and by email. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO which provide both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
	#345 Alfie Joey – Public Speaking	21 Oct 2022	00:47:39
Public Speaking with Alfie Joey Public speaking is the subject matter for this week's podcast. Kevin was salivating about Alfie Joey. After all, he's quite the celebrity in the North East. For around 10 years Alfie has been the voice of breakfast on BBC Newcastle. With passionate listeners, many do not know what he looks like, but they know his voice alright. Alfie is soon to step away from his job at the BBC and start offering public speaking coaching plus a number of other related offers. He's multi-talented. How to Motivate the Troops in Newcastle in the Morning? Most observers will probably think folk in Newcastle are at their best, in a skimpy outfit, at night. So, Alfie has all on to raise spirits first think in the morning. http://thenext100days.org/wp-content/uploads/2022/10/Alfie-Joey-Breakfast-Presenter-on-the-BBC.mp4 Alfie's morning show ranks as one of the most listened-to radio shows outside of London. They use RAJAR to measure listenership. Alfie, he places a huge amount of focus on every link. He wants to entertain. He's Interviewed Keir Starmer Block of wood or really nice. You decide. http://thenext100days.org/wp-content/uploads/2022/10/Alfie-Joey-Keir-Starmer.mp4 Alfie is stepping away from the BBC on Halloween 31 October 2022. He's going to star in Robin Hood in pantomime at Customs House, South Shields. From mid-January, he'll have an empty diary. Link to Alfie Joey's TEDx Talk - Changing Lanes Click on the image to listen to Alfie's Changing Lanes TED talk. Public Speaking on Britain's Got Talent So, Alfie appeared on BGT. The lesson here is: when the world is watching, you'd better be good. http://thenext100days.org/wp-content/uploads/2022/10/Alfie-Joey-Britains-Got-Talent.mp4 It's a Huge Risk, But Alfie is Energised http://thenext100days.org/wp-content/uploads/2022/10/Alfie-Joey-Huge-Risk.mp4 Rehearsing and Being Distracted Alfie tells us a story about allowing space for people to come in. http://thenext100days.org/wp-content/uploads/2022/10/Alfie-Joey-Rehearsing.mp4 Public Speaking Expert Alfie Joey Gives a Testimonial http://thenext100days.org/wp-content/uploads/2022/10/Alfie-Joey-Testimonial.mp4 The Next 100 Days co-hosts… Graham Arrowsmith Graham runs Finely Fettled to help organisations that want to market to affluent and high-net-worth customers. He also runs Meet Professionals which is being offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: Visit Graham's LinkedIn Profile and by email. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO which provide both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
	#344 This Mama Invests with Malu Marsault	14 Oct 2022	00:44:12
This Mama Invests is the business that Malu Marsault is creating to help young mums. How should they invest? Well, Malu takes them through a step-by-step programme and shows them what to do to build wealth for themselves. Her focus is on the stock market initially. ..And When Malu Scrubs Up, She Looks Amazing! What Was Funnel Hacking Live Like? Malu attended Funnel Hacking Live with Russell Brunson and around 5,000 other entrepreneurs. http://thenext100days.org/wp-content/uploads/2022/10/Malu-Marsault-FHL-.mp4 The 2 Comma Club: When you build one funnel on Click Funnels and make $1m in the income you receive a 2 Comma Club Award. Currently, Malu has a squeeze funnel - you can click on this image and add your name to her list! What is Malu's Ideal Audience for This Mama Invests? http://thenext100days.org/wp-content/uploads/2022/10/Malu-Marsault-Ideal-Audience.mp4 Malu's programme will help young mums learn how to invest in the financial markets. The Business Logic Most people do not know how to invest. 65% of her audience are women. The programme is open to both genders. But, Malu's voice will be feminine. http://thenext100days.org/wp-content/uploads/2022/10/Malu-Marsault-The-Business-Logic.mp4 What is in the This Mama Invests Course? Kevin asked Malu about her approach to providing content within the course. Malu will help you fish for your own fish. http://thenext100days.org/wp-content/uploads/2022/10/Malu-Marsault-Whats-in-the-This-Mama-Invests-Course.mp4 What Was Malu's Inspiration at the Beginning? Stick with this clip. In her own words, you can really feel the struggle. It's a struggle that many other households will have right now. Take from it. http://thenext100days.org/wp-content/uploads/2022/10/Malu-Marsault-An-Inspirational-Story.mp4 The Four C's http://thenext100days.org/wp-content/uploads/2022/10/Malu-Marsault-The-Four-Cs-of-Investing.mp4 This Mama Invests founder Malu Gives This Testimonial Unbelievably, this was Malu's first podcast. We expect This Mama Invests to do very well for her clients so we both think she'll do many more. http://thenext100days.org/wp-content/uploads/2022/10/Malu-Marsault-Testimonial.mp4 The Next 100 Days co-hosts… Graham Arrowsmith Graham runs Finely Fettled to help organisations that want to market to affluent and high-net-worth customers. He also runs Meet Professionals which is being offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: Visit Graham's LinkedIn Profile and by email. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO which provide both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
	#442 – Maxwell Nee – Scoreapp	13 Sep 2024	00:44:48
Scoreapp Maxwell Nee is the Chief Revenue Officer of Scoreapp, a Quiz Marketing Platform with 6,000 paying clients. He's also a multi-award winning entrepreneur, bodybuilder & dancer. He's this week's guest on The Next 100 Days Podcast. Summary of the Podcast Introduction to ScoreApp Maxwell Nee introduces ScoreApp, a marketing funnel software that helps service businesses and entrepreneurs build personalised quizzes to generate leads. ScoreApp has about 6,000 clients and offers plans ranging from £29 to £120 per month. How ScoreApp Works ScoreApp uses a "value exchange" model where users take a quiz in exchange for a personalised report. The quizzes are designed to be engaging and convert at much higher rates than traditional lead magnets. The reports provide insights tailored to the user's responses. Benefits of ScoreApp The high engagement and personalisation of ScoreApp quizzes lead to conversion rates around 40%, much higher than the 15% typical of lead magnets. This allows businesses to build a larger pool of qualified leads to follow up with. ScoreApp's AI Capabilities ScoreApp has developed an AI wizard that can quickly generate quiz questions and copy, reducing the time to set up a new quiz from hours to just a few minutes. Ideal ScoreApp Clients ScoreApp's primary clients are coaches, consultants, service providers, and other entrepreneurs selling digital products or services. The software is versatile and can be used for lead generation, client assessments, and more. ScoreApp's Growth Plans ScoreApp has seen strong growth in the UK market over the past 4 years and is now looking to expand to the US and Asia Pacific regions to reach a much larger potential client base. Recap and Next Steps The hosts and guests summarise the key benefits of ScoreApp and encourage listeners to check out the free book offer at scoreapp.com/book to learn more about the software and how it can be applied. Clips from the Podcast What is ScoreApp? https://thenext100days.org/wp-content/uploads/2024/09/Maxwell-Nee-What-is-ScoreApp.mp4 Why Quiz Funnels? https://thenext100days.org/wp-content/uploads/2024/09/Maxwell-Nee-Quiz-Funnels.mp4 Testimonial from Maxwell https://thenext100days.org/wp-content/uploads/2024/09/Maxwell-Nee-Testimonial.mp4 The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYes, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
	#343 David B Horne – Funded Female Founders	07 Oct 2022	00:46:41
Funded Female Founders with David B Horne Funded Female Founders is the title of David B Horne's latest book and Amazon Best Seller. As we recorded the podcast, his book had just taken the number 1 slot in his category. Well done, David! He explained that the book wasn't the inspiration of a question posed in our first podcast, sadly. But, Kevin and Graham had picked up on the theme that was to become his focus for this book. Here's David proudly showing off his Amazon Best Seller! What was the Inspiration for Funded Female Founders? Less than 1% of venture capital goes into all female teams looking for funding. http://thenext100days.org/wp-content/uploads/2022/10/David-B-Horne-Inspiration.mp4 The whole premise of the book is there is disparity in funding new ventures by gender. In 2021, all female teams submitted 5% of pitches for funds and received just 1%. DECKS to MONEY Ratios By Gender ALL FEMALE - 5% (1% Money) MIXED GENDER - 17% (13% Money) ALL MALE - 78% (86% Money) The BOOK Funded Female Founders: How to traverse the uneven playing field and secure funding to grow your business Paperback – 22 Jun. 2022. Just click the image of the book and spend £14.99! The book took David 18 months of researching and writing to complete. It's a Worldwide Challenge for Female Founders to Get Funding http://thenext100days.org/wp-content/uploads/2022/10/David-B-Horne-A-Worldwide-Challenge.mp4 We discussed Lauren Lewis, Glassworks London Cognitive Bias Females, you are going to face more negative questions than men do in pitches. Beware! http://thenext100days.org/wp-content/uploads/2022/10/David-B-Horne-Negative-Questioning.mp4 From HBR, More Evidence http://thenext100days.org/wp-content/uploads/2022/10/David-B-Horne-HBR-Tests.mp4 David B Horne provides this Testimonial for The Next 100 Days Podcast http://thenext100days.org/wp-content/uploads/2022/10/David-B-Horne-Testimonial.mp4 TIP: Your pitch deck should be no more than 12 slides. David revealed he is setting up a fund to invest in FEMALE FOUNDERS and NON-WHITE ETHNIC FOUNDERS. Graham Shows His Neutrality! (Ha! Fat chance!!!) http://thenext100days.org/wp-content/uploads/2022/10/David-B-Horne-GRAHAM-IS-NEUTRAL-POLITICALLY.mp4 The Next 100 Days co-hosts… Graham Arrowsmith Graham runs Finely Fettled to help organisations that want to market to affluent and high-net-worth customers. He also runs Meet Professionals which is being offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: Visit Graham's LinkedIn Profile and by email. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO which provide both community and CPD accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
	#342 Building Wealth and Pensions with Kevin Whelan Founder at Wealthbuilders	30 Sep 2022	00:42:09
Kevin Whelan runs a business called Wealth Builders. Today he shares ways to create recurring income inside and outside any business. We're heading towards troubled times, so advice from one of the leading experts is very timely. Tune into this week's episode of The Next 100 Days and learn from Kevin Whelan. Kevin Whelan's Story Sadly, Kevin Whelan's father died at the young age of 46. Aged 25, Kevin was an economist. He didn't much care for the job. Kevin realised that his father's agency business, finding people to work on North Sea rigs, meant that he had a streak of entrepreneurialism like his father. Just like our Kevin, Kevin Whelan was also from Northumberland AND a Newcastle United fan. When his father died, the family went backwards. At 28, he decided he would not trade his time for money ever again. It was his realisation moment. http://thenext100days.org/wp-content/uploads/2022/09/Kevin-Whelan-Realisation.mp4 [SHOCKER] 95% of the population do not become financially independent It's worse for business owners. Of the 5 million businesses in the UK, 0.1% will sell for £1m or more. Kevin Whelan became financially independent himself at age 45. How to Get in Touch with Wealth Builders Just click this image. What YOU Need to Understand To access the Wealth Builders community, so to speak you need certain attributes and certain realisations, especially about your pension. http://thenext100days.org/wp-content/uploads/2022/09/Kevin-Whelan-Financially-Independent-in-5-Years.mp4 Build Wealth in an Uncertain World http://thenext100days.org/wp-content/uploads/2022/09/Kevin-Whelan-Uncertain-Future.mp4 If you do not have predictable recurring income, then you're going to be at the mercy of the Stockmarket. The only predictable aspect of pensions is the fees you pay them. What can you do? pay lower fees to invest in risk mitigation understand you cannot ADD VALUE to the stock market, so learn to build assets where you can add value. Such as: a business property intellectual property spotting the right information Intellectual Property - What's Yours? Check Up From the Neck Up! (great phrase!) http://thenext100days.org/wp-content/uploads/2022/09/Kevin-Whelan-Intellectual-Property.mp4 What are you already great at? SSAS - Small Self-Administered Scheme Pay attention to SASS if you are an entrepreneur, with less than 12 people in the scheme. http://thenext100days.org/wp-content/uploads/2022/09/Kevin-Whelan-Small-Self-Administered-Scheme.mp4 Kevin Whelan Give The Next 100 Days a Testimonial http://thenext100days.org/wp-content/uploads/2022/09/Kevin-Whelan-Testimonial.mp4 The Next 100 Days co-hosts… Graham Arrowsmith Graham runs Finely Fettled to help organisations that want to market to affluent and high-net-worth customers. He also runs Meet Professionals which is being offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: Visit Graham's LinkedIn Profile and by email. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO which provide both community and CPD accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
	#341 Utilising an Assessment Quiz with Steve Auchettl	23 Sep 2022	00:47:28
Get a highly personalised assessment quiz from Steve Auchettl (pronounced O-Cat-ul) to increase sales. Based in Brighton, SMA Digital has racked up over 700 clients with their assessment quizzes. One business mentor client said it had brought her over £100k in revenue. Another client said it was "an easy non-sales start to your sales funnel". Even Kevin Appleby has chosen to work with Steve for a GrowCFO project. Listen to this week's podcast and discover why these assessments can play a big part in your marketing. What is an Assessment Quiz? Steve's company is SMA Digital. They'll make you a quiz, built using quiz software. SMA are a mix of a software company and a marketing company. It's something you can put out there as a no-sales prospect engagement technique. Here's Kevin's reason for using Steve's services: http://thenext100days.org/wp-content/uploads/2022/09/Kevin-Appleby-GrowCFO-Use-Case-of-Assessment-Quiz.mp4 If you want a more sophisticated quiz (like the one Kevin is seeking) Steve sits down with you to figure out your main goals. This will help him shape the type of quiz that'll work well for you. After all, they've done this for loads of clients. Steve uses a lot of psychology around how they ask questions. Especially in marketing quizzes. Then, they'll work on what will be sent at the end of the quiz. It's an Investment in Time http://thenext100days.org/wp-content/uploads/2022/09/Steve-Auchettl-Investment-in-Time.mp4 Graham said "It sounds like a lead generation dream. Somebody self qualifies and is happy to do so." It turns out that this is where SMA Digital came from. Lead Generation. He found that the cost of leas were going up and up. Are they a Lead Generation Dream? http://thenext100days.org/wp-content/uploads/2022/09/Steve-Auchettl-Lead-Generation-Dream.mp4 The lead magnet sent as a result of the quiz, is completely personalised. That's the key behind trust building. It's like you really understand me. The quiz enables: people to identify where they are at; it is curiosity-provoking, meaning they'll want to find out more about you; people to find out instantly. How is SMA Digital Different? http://thenext100days.org/wp-content/uploads/2022/09/Steve-Auchettl-How-are-SMA-Digital-Different-1.mp4 Very often, Steve recommends that you can use existing media that you are using to direct people towards your quiz. Steve claims that using a quiz on social media like Facebook, will reduce costs and increase conversions. A double win. Pop up a QR code for your quiz. Your chance to take the next step with you. It's non salesy. The quiz allows people to self-identify their own issues. Assessment Quiz Questions So, how does Steve put together the quiz questions? http://thenext100days.org/wp-content/uploads/2022/09/Steve-Auchettl-Emotional-Questions.mp4 Steve Auchettl Gives The Next 100 Days Podcast a Testimonial http://thenext100days.org/wp-content/uploads/2022/09/Steve-Auchettl-Testimonial.mp4 Contact SMA Digital Just click on the image below. The Next 100 Days co-hosts… Graham Arrowsmith Graham runs Finely Fettled to help organisations that want to market to affluent and high-net-worth customers. He also runs Meet Professionals which is being offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: Visit Graham's LinkedIn Profile and by email. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO which provide both community and CPD accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
	#340 Neuroscience and Business with Jan Sky of Brain Potential	16 Sep 2022	00:47:54
Jan Sky has 30 years of experience in business. Recently, Jan developed an interest in neuroscience. This means, what's going on upstairs in the brain? God help, Kevin and Graham! She hails from Queensland Australia and the courses the provides are mostly online. Jan is an experienced Clinical Hypnotherapist, Neuropsychotherapist and Coach. If you are dealing with anxiety, stress, relationships, and workplace disharmony then Jan is certainly able to help you. Two years ago, she graduated from University in Applied Neuroscience. She can easily work through behaviour changes to make positive changes in your business. With coaching and neuroscience, your understanding and ability to move forward will be enhanced. What is Neuroscience? http://thenext100days.org/wp-content/uploads/2022/09/Jan-Sky-What-is-Neuroscience.mp4 A psychotherapist is a person that studies different subjects relating to behaviour. They then apply their knowledge in a clinical situation. Adding 'near' to the front, just means Jan has an understanding of what's going on in the brain. Whilst Jan still performs therapy, she has rather stepped outside of that now by offering a Leadership Programme. Jan helps leaders understand thrown brain and its potential. In doing so, they'll understand their team better. The outcome of which, is a lot more collaboration and increased productivity. How Jan Helps Identify Skills Gaps http://thenext100days.org/wp-content/uploads/2022/09/Jan-Sky-Identifying-Skills-Gaps.mp4 Once the skills gaps are identified in companies or organisations, the solution tends to be to run her main programme. That runs over 8 weeks. One week of group online learning. People reconvene fortnightly. In between, specialised coaches work one on one with the leader. Are you ignoring your team? http://thenext100days.org/wp-content/uploads/2022/09/Jan-Sky-ignoring-your-team.mp4 Often people don't recognise they are getting in the way of peak performance. If the team is not performing, then take a look at the leader. If so much is on autopilot, how do you change behaviours? Kevin asked a great question. http://thenext100days.org/wp-content/uploads/2022/09/Jan-Sky-Leaders-must-change.mp4 Prior to starting the programme, Jan meets the managers. Did Graham mention the Fawlty Towers episode with the psychologists? Click on the image to watch the clip on YouTube. "We're Quite Normal Down Here in Torquay, You Know!" Graham Reveals a Little Man Cleans His Teeth! You can't take yourself too seriously! Truth: Graham doesn't have a little man that cleans his teeth. ...It's a little woman! http://thenext100days.org/wp-content/uploads/2022/09/Jan-Sky-Cleaning-Teeth.mp4 The brain doesn't mature until we reach 25 years old, The trick is to keep learning NEW things. Create new neural pathways in your brain. Contact Jan Sky Click on the image. Jan Sky Provides a Testimonial for The Next 100 Days Podcast http://thenext100days.org/wp-content/uploads/2022/09/Jan-Sky-Testimonial.mp4 "..your questions helped me formulate what I wanted to put across." The Next 100 Days co-hosts… Graham Arrowsmith Graham runs Finely Fettled to help organisations that want to market to affluent and high-net-worth customers. He also runs Meet Professionals which is being offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: Visit Graham's LinkedIn Profile and by email. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO which provide both community and CPD accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
	#339 Latest Deals with Chief Bargain Hunter, Tom Church	09 Sep 2022	00:56:37
Tom Church founded Latest Deals as a community to sniff out the best deals in the UK. Two friends and Tom started the business when they couldn't find a money-off coupon to offset the price of a Brazilian steak dinner. That must have been devastating for them! But, Tom considered this a real opportunity to make a difference. Most of the competing deals sites were focused on men, Latest Deals turned to women. The Original Story Graham asked Tom what the business is about and what it does for people. http://thenext100days.org/wp-content/uploads/2022/08/Tom-Church-Origin-Story.mp4 Tom's community has grown to 2.5 million members. Demographically, their members are 21 to 65+, mostly female. Britain's Sexiest Man Targets Females Shocker! Tom took the ribbing in good part. They did target females for differentiation. Tom tricked Google into them believing he's Britain's Sexiest Man (everyone in the know, knows that it's Kevin really). http://thenext100days.org/wp-content/uploads/2022/08/Tom-Church-Targeting-Females.mp4 More about Latestdeals.co.uk It's just like a shop, but when you look closely one thing is at Amazon, another is at Argos and another at eBay, etc. Latest Deals makes money by affiliate marketing. That means if someone clicks on the All-New Fire 7 Tablet from Amazon and buys it, Tom's firm will make money. What is allowed on the site has to be products at the best prices on the market. "It's a community site for passionate bargain hunters." With Energy Costs Going Through The Roof, Does Tom Expect a Huge Increase in Members? http://thenext100days.org/wp-content/uploads/2022/08/Tom-Church-Energy-Costs-and-Membership.mp4 Tom and his two partners all agreed to set aside income payments for 6 months when they started the venture. After 3 months they were just profitable. Now they employ 30+ staff. So what was his secret sauce? Partnering http://thenext100days.org/wp-content/uploads/2022/08/Tom-Church-Partnering.mp4 Tom mentioned Google Shopping. I think they are using the URL froogle.com, but click on this image and it'll take you there if you haven't checked the site out yet. Kevin asked the question - how do you know it's the best deal or a good deal? They check. On Amazon, Google etc. They also rely on their community for moderation. Members can get points for pointing out chinks in these deals (like added postage). Is the future all about the App? One of the challenges for Latest Deals has been distribution channels. http://thenext100days.org/wp-content/uploads/2022/08/Tom-Church-Will-the-App-Be-The-Future.mp4 Tom shares useful information about affiliate marketing http://thenext100days.org/wp-content/uploads/2022/08/Tom-Church-Affliliate-Marketing.mp4 Those AFFILIATE NETWORK links: Affiliate Window Commission Junction Skimlinks TradeDoubler Tom Church provides a glowing Testimonial for The Next 100 Days Podcast http://thenext100days.org/wp-content/uploads/2022/08/Tom-Church-Testimonial.mp4 So, what did Tom say in this glowing testimonial? " a lot of inspiration and value waiting to be gobbled up!" The Next 100 Days co-hosts… Graham Arrowsmith Graham runs Finely Fettled to help organisations that want to market to affluent and high-net-worth customers. He also runs Meet Professionals which is being offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: Visit Graham's LinkedIn Profile and by email. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO who provide both community and CPD accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
	#338 Imposter Syndrome with Clare Josa	02 Sep 2022	00:42:19
Imposter syndrome expert Clare Josa joins the podcast this week. The first thing to mention about Clare is how you pronounce her surname. Yosa, Not Josa. Now we've got that bit right, we need to understand what it is. If you want a research-backed assessment of your IMPOSTER SYNDROME, then Clare has made available a personalised action plan, which will take less than 5 minutes. Go here: Here's the link for the scorecard I mentioned. I think your audience might find it really useful. It gives them a research-backed assessment of their Imposter Syndrome risk level and a personalised action plan, all in under five minutes: https://www.clarejosa.com/next100days/ What is it? http://thenext100days.org/wp-content/uploads/2022/08/Clare-Josa-What-is-Imposter-Syndrome.mp4 Imposter syndrome is loosely defined as doubting your abilities and feeling like a fraud. It disproportionately affects high-achieving people, who find it difficult to accept their accomplishments. An example in a Board Meeting 62% of corporate employees struggle with it. http://thenext100days.org/wp-content/uploads/2022/08/Clare-Josa-Example-of-Imposter-Syndrome-in-a-Board-Room.mp4 Kevin said he can back up Clare's research. In his work with GrowCFO, they suffer from a lack of confidence and I.S. Clare says there are trigger points. Like being promoted into a C-Suite position. Either people cope or they step back. This syndrome has gotten worse due to social media (add it to the long list...) Social Media Impact http://thenext100days.org/wp-content/uploads/2022/08/Clare-Josa-Social-Media-Impact.mp4 The problem with social media is what you see is the best bits of the best bits of everyone else! The algorithm facilitates the impact IS can have. So, don't compare yourself with a refined Kevin Appleby video. You'll never reach his dizzyingly high standards. :) High Achievers - Watch Out! http://thenext100days.org/wp-content/uploads/2022/08/Clare-Josa-High-Achievers.mp4 What should you do to cope with Imposter Syndrome? Clare mentioned bridging the gap strategies. Compensating for IS really. THAT doesn't work. Examples, I'm going to toughen up, Push on through, Pretend it's okay, I'm going to put on a persona. That can work short-term but at a huge personal cost. In this clip, Clare explains what you should do. Start by PRESSING PAUSE. http://thenext100days.org/wp-content/uploads/2022/08/Clare-Josa-How-to-Address-Imposter-Syndrome.mp4 A big trigger point is going from managing to leading. Now it's about strategy and being visible. You set the direction, rather than collaborating with others. This is a big identity and skillset shift. Most people don't get trained. Clare teaches by working on the body. It's not talking therapy. The last thing you want is the go through all the bad stuff that got them to their place of strife. Connect with what happens to the body before they set sabotage. The solution is all about tapping the meridian points on the body. http://thenext100days.org/wp-content/uploads/2022/08/Clare-Josa-Meridian-Points-on-The-Body.mp4 How to Contact Clare Josa Her page is clarejosa.com Clare Josa Gives a Testimonial to The Next 100 Days http://thenext100days.org/wp-content/uploads/2022/08/Clare-Josa-Testimonial.mp4 The Next 100 Days co-hosts… Graham Arrowsmith Graham runs Finely Fettled to help organisations that want to market to affluent and high-net-worth customers. He also runs Meet Professionals which is being offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: Visit Graham's LinkedIn Profile and by email. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO which provide both community and CPD accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappl...
	#337 Podcasting with Tom Schwab of Interview Valet	26 Aug 2022	00:48:54
Tom Schwab is a podcasting expert. He runs Interview Valet to help people get on podcasts. His knowledge of podcasts is extensive, as we find out in this podcast. Tom resides in Michigan, United States. You are only 100 days away from being a guest on a podcast. Probably a lot sooner. But, with Tom's help, he'll fit you into the podcasts that will enhance your profile and business. Just like we're doing for his services in today's episode! An early recommendation to Kevin Appleby and I is an AI recording solution called fireflies.ai. This records and transcribes your podcast so the text can be added to the show notes page. Coming soon to The Next 100 Days Podcast. How Typical of Podcasts are The Next 100 Days? Well, it seems we are fairly rare. Tom calls Kevin and I 'original gangsters'! Or is it really "old gits" http://thenext100days.org/wp-content/uploads/2022/08/Tom-Schwab-How-Typical-are-We.mp4 Tom's background is inbound marketing. So, in 2014, he started looking at podcasting. Back then, one of the tricks they used was guest blogging. You'd do this to 'get your name out there'. Tom recognised that you can use podcast interviews LIKE guest blogs. These podcasts worked so great, Tom thought it was just a fluke! Talk to the Right Audience http://thenext100days.org/wp-content/uploads/2022/08/Tom-Schwab-Right-Audience.mp4 Kevin made the point that every week we get downloads from our very early episodes. Tom builds on this and explains that some of his clients use podcast guesting just for the SEO value. Tom points out that the first person who brought that to his attention is: QuHarrison Terry - find him here: https://quharrison.com Over the last 8 years, Tom has helped over 1,000 different people get onto podcasts. Hi audience includes: non-fiction authors coaches consultants brands ready to launch, but feel like obscurity is their biggest problem. Is it Safe to Go on a Podcast? http://thenext100days.org/wp-content/uploads/2022/08/Tom-Schwab-Wrong-Podcast-Can-Kill-Deals.mp4 No one wants to listen to the same 10 questions, repeated. It's just not interesting. Kevin and Graham are all about having conversations. If you get a guest from Interview Valet, the guest is committed to promoting the show. But, Interview Valet does not pay podcast hosts. His business model is more like a PR agency. Getting people exposure through podcasting. Don't do MORE interviews, but do MORE with the interviews. Do no more than one interview a week. One of our previous guests did do 200+ interviews as a podcast host with chief executives. It was Steven Haggerty - listen to his podcast here: 3 Things Podcasts Get Wrong Tom shares the 3 things podcasts get wrong. http://thenext100days.org/wp-content/uploads/2022/08/Tom-Schwab-3-Things-Podcasters-Get-Wrong.mp4 Where to Find Podcasting Expert Tom Schwab Click on image: Podcasting expert Tom Schwab gives The Next 100 Days a Testimonial http://thenext100days.org/wp-content/uploads/2022/08/Tom-Schwab-N100D-Testimonial.mp4 The Next 100 Days co-hosts… Graham Arrowsmith Graham runs Finely Fettled to help organisations that want to market to affluent and high-net-worth customers. He also runs Meet Professionals which is being offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: Visit Graham's LinkedIn Profile and by email. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO which provide both community and CPD accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
	#336 Net Zero Investing with James Parritt from VitParr	19 Aug 2022	00:50:50
If you are an investor, seeking great returns and low risk, then consider net zero investing. Our guest on this podcast is James Parritt, who is soon launching a net zero investment fund. Net Zero is a topic that comes up as often as inflation and growth. Will we achieve the target set for net zero? Why is net zero carbon important? There is a lot of talk about sustainability and net zero emissions lately. But what does this mean for the future of our planet? And why is it so important that we achieve net zero emissions by 2050? In this episode, we will discuss the importance of achieving net zero emissions and how a massive investment in net zero technology can help create a sustainable future for our planet. The world is facing an existential crisis. Climate change is real and it is happening right now. We are already seeing the effects of climate change with more extreme weather events, rising sea levels, and dwindling resources. If we do not take action to reduce our emissions and achieve net zero emissions by 2050, the consequences will be catastrophic. Achieving net zero emissions by 2050 is essential for a sustainable future. We need to invest in renewable energy, green infrastructure, and clean technology. This will create jobs, grow the economy, and reduce our reliance on fossil fuels. It is a win-win for the environment and the economy. The time to act is now. We need to make the switch to clean energy and green infrastructure. We need to do our part to reduce our emissions and create a sustainable future for our planet. Net zero emissions by 2050 is essential for a sustainable future. The strategy commits the UK to slash emissions of the greenhouse gases that are warming the planet to reach 'net zero' emissions by 2050. What does net zero mean? http://thenext100days.org/wp-content/uploads/2022/08/James-Parritt-What-is-Net-Zero.mp4 James explained that there are big carbon capture projects happening all over the UK. Such as Project Jackdaw, operated by Shell. They'll use pipes to capture the gas they burn. Once captured they hope to transform the gas into molecules and create hydrocarbons. Isn't Net Zero Causing People to Worry? James mentioned Al Gore - the movie was called An Inconvenient Truth. http://thenext100days.org/wp-content/uploads/2022/08/James-Parritt-Net-Zero-Worry.mp4 Kevin recalled the campaign in 1973 called "Plant a Tree in 73". We have an exclusive photo featuring Kevin doing his bit. Isn't that Kevin furthest on the right? Credit: Isle of White County Press, The Ventilator How Much Will The World Need to Spend to Get to Net Zero in 2050? Here's what came up in Google - Source McKinsey: When it comes to cutting emissions, it will cost an awful lot to make a little. The global effort to hit net zero by 2050 will cost $275 trillion in spending on physical assets, ranging from wind farms to electric cars and better-built houses, according to global consultancy McKinsey. 25 Jan 2022 It doesn't take a rocket scientist to figure out that that amount of money is going to create a huge net zero investing opportunity for investors. This is why James Parritt is set to launch a pure Net Zero Investment Fund later this year. Net Zero Investment Fund http://thenext100days.org/wp-content/uploads/2022/08/James-Parritt-Net-Zero-Investment-Fund-Guarantee.mp4 Investors Discover more about the VITPARR Net Zero Investment Fund, where you can invest £10,000 in year one with a 100% guarantee. That means, if after a year, the fund value is below £10,000, VITPARR will refund it all back to you. James explained that this one is to prove themselves in the marketplace. Expected returns in Year 1 is 10%. If you are happy with this return, you'll be offered the opportunity to invest £25,000 in Year 2 with a return of 15% and then £30,000 in year 3 with a 20% return. How Taxing is it as a Net Zero Investment Fund Manager? James Parritt has 4 degrees.
	#335 – Generating Leads on YouTube with Simon Young	12 Aug 2022	00:56:22
YouTube Explained by Simon Young Simon Young is one of the leading experts with YouTube in the UK. Rich Schefren, who some call the Guru's Guru when it comes to online business, is Simon's mate. He also has a website with a single-character domain name. You can find out more about Simon and his services at s.media. Kevin said he'd 'dabbled' with YouTube And that's the problem, Simon says. http://thenext100days.org/wp-content/uploads/2022/08/Simon-Young-YouTube-Dabbled.mp4 YouTube - the hard part - Getting an Audience Graham said we'd like to know more about using YouTube, but it's where do you start. Simon told us to start with the hard part. And that's your audience. http://thenext100days.org/wp-content/uploads/2022/08/Simon-Young-Start-with-Your-Audience.mp4 So, if you only have 30 or 40 views, can you tell who it is that actually watched the video? Simon says, no. Google knows, of course. But the data is theirs to trade, and for a bunch of reasons, they're not about to provide you with that. Imagine, though how incentivised you'd be if you could profile those people and draw a straight line to a load more people like them. Instead, if you can specify who the perfect audience is for your services, then Google/YouTube will send your communications to them. How Do I Use YouTube? http://thenext100days.org/wp-content/uploads/2022/08/Simon-Young-How-to-Use-YouTube.mp4 This process gets you to a place where you can weed out the people you don't want. Let's face it, you don't want to spend money on the wrong audience. So, in the first 30 seconds of your video, you want to repel as well as attract! Simon advises you to test. Test and test again! Mortgage Broker example Simon explains the repel statement, then after the 30 seconds go into a case study based on your audience. So they feel part of the story. Take them on a journey and then you can make different videos for separate parts of the audience that viewed the video. http://thenext100days.org/wp-content/uploads/2022/08/Simon-Young-Attract-and-Repel-in-The-First-30-Seconds.mp4 Google's AI learns from you as an advertiser telling them that you got a conversion. The cost per conversion will be high initially, but over time, with more tests, the cost per conversion will drop. It takes 3 months to learn. And the budget is instrumental too. Spending £500 per day, will get you success quicker than £5 per day. Setting Conversions Simon stresses that you salami slice the process of conversion up. Watch. http://thenext100days.org/wp-content/uploads/2022/08/Simon-Young-Conversions-.mp4 There is lots more to digest from this podcast with Simon. If you want to contact s.media, click this image: Testimonial for The Next 100 Days Podcast Simon Young provides this testimonial for The Next 100 Days Podcast. http://thenext100days.org/wp-content/uploads/2022/08/Simon-Young-Testimonial.mp4 The Next 100 Days co-hosts… Graham Arrowsmith Graham runs Finely Fettled to help organisations that want to market to affluent and high-net-worth customers. He also runs Meet Professionals which is being offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: Visit Graham's LinkedIn Profile and by email. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO who provide both community and CPD accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
	#334 Being a Storyteller with Shannon Peel	05 Aug 2022	01:00:20
Shannon Peel is a storyteller. She lives in Vancouver, Canada. When we recorded this podcast, Shannon was sweltering in - believe it or not - 7 am sunshine. With a name like Peel, you'd think she was related to a famous London-based policeman. Sir Robert Peel. Chances are she was. And what a story that is. The thing about her name though, is she uses it, relentlessly. Check out her website: MarketAPeel - https://www.marketapeel.agency/digital-magazine-newsstand She also has, BrandAPeel, UnPeeled, MemberAPeel, and LifeUnPeeled - you get the picture. Anyway, let's get started... So is Vancouver on the same latitude as Scotland? (Wrong again, Graham!) Peel is both noun and a verb. What Makes Shannon Who She is? http://thenext100days.org/wp-content/uploads/2022/07/Shannon-Peel-Who-she-is.mp4 Have you got someone in your house who is always one Google search away from knowing more *than you) about the thing you're watching? For Shannon, it is professional curiosity. Shannon says we all have lots of stories. But she knows when people are getting it entirely wrong. Like, with pitches. Founders eager to get their hands on investor money will gush out everything. Here's how Shannon can help. Ask yourself what is it you are really trying to say. Start with WHO IS YOUR AUDIENCE and what they are interested in. THEN craft the story. It can be a personal brand story or a business brand story. Is it Easy for Tech People to OVERCOME Themselves be storytellers? http://thenext100days.org/wp-content/uploads/2022/07/Shannon-Peel-How-Tech-People-Overcome-Themselves.mp4 Graham mentioned, "Story Click" - that moment in a film where you get it. You can see the future, or you think you can. We Make Decisions Rapidly http://thenext100days.org/wp-content/uploads/2022/07/Shannon-Peel-We-Make-Decisions-Rapidly.mp4 On LinkedIn, Shannon helps people tell their stories better. This attracts the right audience and repels those who are uninterested. Kevin had made the comment that he gets frustrated by LinkedIn Bombers, who carpet bomb people without a thought for relationship. LinkedIn Relationship Builders Want a Different Experience http://thenext100days.org/wp-content/uploads/2022/07/Shannon-Peel-LinkedIn-Business.mp4 Shannon helped Graham with ideas about targeting affluent investors. http://thenext100days.org/wp-content/uploads/2022/07/Shannon-Peel-Affluent-Investors.mp4 What Tips Does Shannon Share With Us? Figure out your top 5 core values. Shannon told us about a workbook that you can use to understand your VALUES. Go here: https://www.marketapeel.agency/values-based-brand-story Discover More About Shannon Peel Click on this image and find out more. Shannon Peel's Testimonial for The Next 100 Days Podcast Shannon was very complimentary about the thing we've got going on. After almost 7 years, we've got something right!! http://thenext100days.org/wp-content/uploads/2022/07/Shannon-Peel-Testimonial.mp4 The Next 100 Days co-hosts… Graham Arrowsmith Graham runs Finely Fettled to help organisations that want to market to affluent and high-net-worth customers. He also runs Meet Professionals which is being offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: Visit Graham's LinkedIn Profile and by email. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO who provide both community and CPD accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
	#441 – Graham Arrowsmith & Kevin Appleby – New Podcasts	06 Sep 2024	00:55:21
New Podcasts New podcasts feature in this week's episode of The Next 100 Days Podcast. Graham is about to start 42ai, Kevin is about to start The Great Model Train Show. Summary of the Podcast Key Takeaways Graham is launching "42 AI" podcast about MeclabsAI with co-host Anna Kapil, focusing on UK and India markets. Kevin is starting "The Great Model Train Show" podcast about model railways, targeting an UK audience initially. Both emphasise the importance of identifying target audience, valuable content, and distribution strategies. Podcasting seen as a way to build influence and potentially monetise expertise in semi-retirement. New Podcast Ventures Graham: "42 AI" podcast about MeclabsAI with Anna Kapil Focus on UK and India markets initially. Aims to showcase MeclabsAI capabilities to marketing heads of brands and their marketing agencies. Name references "42" as answer to life, universe, and everything (Hitchhiker's Guide) plus the age difference between Graham and Anna! Anna Kapil Kevin: "The Great Model Train Show" Targeting UK model railway enthusiasts. Plans to have industry sponsors and high-profile guests (e.g. Pete Waterman, Rod Stewart). www.thegreatmodeltrainshow.com Podcast Launch Strategies Identify target audience and their interests. Create valuable, niche-specific content. Leverage existing networks for initial guests. Aim for at least 10 episodes to establish consistency. Consider appearing as guests on other relevant podcasts for cross-promotion. Utilise social media, website, and email marketing for distribution. MeclabsAI Capabilities Trained on 10,000 marketing experiments. Offers marketing heuristics, copywriting, strategy, social media post creation, and conversion optimisation tools. Can create personalised marketing strategies and content. Potential to replace traditional websites with AI-driven engagement. New Podcast Technology Discussion of new podcast hosting and production tools. Consideration of AI-powered tools for content creation and clip generation. Importance of video content alongside audio for social media distribution. Retirement and Future Plans Both see podcasting as a way to stay engaged and potentially earn income in semi-retirement. Graham aims to continue with MeclabsAI ventures. Kevin planning ahead for potential income streams post-67. Next Steps Graham to explore guest opportunities on marketing podcasts to promote "42 AI" Kevin to secure first 10 guests and sponsorship for "The Great Model Train Show" Both to investigate modern podcast hosting and production tools. Continue "The Next 100 Days" podcast, aiming for 500 episodes milestone. Graham to further develop Meclabs AI expertise and use cases. Clips from the Podcast Topics for The Great Model Train Show https://thenext100days.org/wp-content/uploads/2024/09/Kevin-Appleby-Whats-in-the-New-Podcast.mp4 Why Listen to 42AI? https://thenext100days.org/wp-content/uploads/2024/09/Graham-Arrowsmith-42AI.mp4 Different Perspectives https://thenext100days.org/wp-content/uploads/2024/09/Graham-Arrowsmith-Different-Perspectives.mp4 The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYes, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders.
	#333 Coaching Graduates to Win Their First Job with Chris Davies	29 Jul 2022	01:01:05
Are you a parent of a graduate who is searching for a job? If that search is proving less than fruitful then this week's Next 100 Days podcast guest Chris Davies has something just for you. Chris Davies runs the UK's leading graduate coaching company based in Westminster, London. It's called Graduate Coach. To date, they've helped over 5,000 students land graduate level jobs with expert coaching. If you are here on this page now, and have recent graduates still searching for the job they really want, pay attention! Kevin Appleby was especially welcoming to Chris, as he hails from North Shields. In other words, a Geordie, Newcastle United supporter like himself. What can you do? Well, we barely touched this as the topic itself was so very engaging. GET 10% OFF Graduate Coach - USE DISCOUNT CODE: NHD Firstly, a big mistake in his Graduate Coaching business! Chris admits that it took him some two years for it to dawn on him that he was targeting the wrong audience! It's all about parents, not students! http://thenext100days.org/wp-content/uploads/2022/07/Chris-Davies-Its-The-Parents.mp4 Chris noted that 93% of every student attending his last throw of the dice exhibition was accompanied by a parent. What a revelation! No longer would Chris focus his primary approach at students, but at parents. Follow the money, they say. You could say, follow the decision-making. A Graduate never realises why they'll never get a job. They've always got a reason. Then Chris oriented his business toward parents. 8 years he has 150 five star reviews, he's written 2 books and guarantee what we do. 70% of Introductions Come From Recommendations Chris told us that 30% of his business comes from a SEO powered website! But, parents will stop at nothing to help their kids. http://thenext100days.org/wp-content/uploads/2022/07/Chris-Davies-Parents-Stop-At-Nothing-to-Help.mp4 GET 10% OFF Graduate Coach - USE DISCOUNT CODE: NHD The Books: Chris Davies has written two books: The Graduate Book - Aimed at Graduates to help them have a great career The Student Book - Aimed at students to help them land the first graduate job Chris also has a free FREE COURSE The free course can help you get started on the journey, but is no substitute for hands on mentoring from Chris himself. http://thenext100days.org/wp-content/uploads/2022/07/Chris-Davies-The-Books.mp4 Unfortunate Facts 46% of UK Graduates Never Get a Graduate Job 93% of International Graduates Never Get a Graduate Job in the UK Average Time is 18 Months Before Graduates Who Do Get a Job, Start their First Graduate Job Tony Blair increased the numbers of people going to university. What has not gone up, is the number of graduate jobs. Competition for the few jobs available is greater than it has ever been. University career departments tell you very little about how to put yourself in the best position to win one of them. http://thenext100days.org/wp-content/uploads/2022/07/Chris-Davies-Few-Graduate-Jobs.mp4 Applicant Tracker System software compliant. What does that mean? From Google: An applicant tracking system (ATS) is software that manages the recruiting and hiring process, including job postings and job applications. It organizes information about job seekers and makes it searchable. As its name implies, an ATS tracks candidates through the hiring process. Graduate Coaching Tips from Chris Davies http://thenext100days.org/wp-content/uploads/2022/07/Chris-Davies-Graduate-Coaching-Process.mp4 Chris Davies Provides a Testimonial for The Next 100 Days Podcast http://thenext100days.org/wp-content/uploads/2022/07/Chris-Davies-Testimonial.mp4 GET 10% OFF Graduate Coach - USE DISCOUNT CODE: NHD The Next 100 Days co-hosts… Graham Arrowsmith Graham runs Finely Fettled to help organisations that want to market to affluent and high-net-worth customers. He also runs Meet Professionals which is bein...
	#332 High Performance Habits with Holly Smith	22 Jul 2022	00:44:23
Who do you turn to improve your performance by as much as 10x? That would be Holly Smith. She's from Brisbane, Queensland, Australia and has business owner clients around the world. Holly is in great demand, especially after releasing her first book "30 Days to Happiness". How Old is Holly? Well, she's in her 20s, but that's as far as Graham dared go! Who Does Holly Serve? So, what does Holly do? Holly is an accountability coach for business owners and people working a 9-5 job who want to start a business. http://thenext100days.org/wp-content/uploads/2022/07/Holly-Smith-What-She-Does.mp4 Graham asked whether people are sceptical about being able to 10x performance. She explains it's a limiting mindset that doesn't think they can 10x something. Everyone can do better are what they are constantly doing. DOWNLOAD FREE GUIDE 10x YOUR PRODUCTIVITY by Holly Smith It's not just about becoming twice as busy, but twice as productive. Do that in the same time and you're golden! How do you become more productive? http://thenext100days.org/wp-content/uploads/2022/07/Holly-Smith-How-to-Be-More-Productive.mp4 We found out something else about Holly too. She's prepping for a Bodybuilding competition. WORLD BEAUTY FITNESS & FASHION ROUTINE: Wakes at 5 am 30mins to get up, maybe do some affirmations. 90mins to 'smash out something she needs to get done that day. MIT's Most Important Tasks. Kevin says if something isn't done by 11 am it's not likely going to get done. She doesn't eat first thing, as she trains her body to accept fewer calories. PH360 - hers is an ACTIVATOR body type. She knows when to sleep, when to eat, when to lift weights and when she's most creative - for Holly, it's 6 to 7 pm. Assessment of Others Holly assesses people by looking at what they do in each hour of the day. http://thenext100days.org/wp-content/uploads/2022/07/Holly-Smith-Assessment-of-Your-Day.mp4 There are 2 secrets: - KNOW WHERE YOU ARE GOING (Have a plan) - BE ACCOUNTABLE TO SOMEONE (That's where Holly comes in). Graham referenced 'being fierce' in our podcast with Simona Spilak - Episode 253 Rather than getting in someone's face, Holly is kind but direct. She'll tell you that you've missed that deadline and put yourself back a week. She could almost be an honorary Yorkshire-woman. Imagine Holly with a Yorkshire accent! That beauty competition... World Beauty Fitness & Fashion Graham - is it a Queensland thing or an Australia thing? The clue's in the bloody title! 30 Days to Happiness Holly's first book is called 30 Days to Happiness. Get it here. http://thenext100days.org/wp-content/uploads/2022/07/Holly-Smith-30-Days-to-Happiness.mp4 The book will give you a set of mechanisms to use whenever you are faced with challenging times. Holly's Inspiration This video goes to the heart of why Holly is who she is. She was very open and we respect her for that. http://thenext100days.org/wp-content/uploads/2022/07/Holly-Smith-Inspiration.mp4 For Holly, a message from God transformed her before and after life. Holly references Dean Graziosi's Millionaire Success Habits (6-hour Tube audio file) - this book changed her life. Holly's Testimonial Hasn't Holly got the nicest smile? Believe it or not, Kevin and Graham are so AWESOME and FUN! We'll take that! http://thenext100days.org/wp-content/uploads/2022/07/Holly-Smith-Testimonial.mp4 The Next 100 Days co-hosts… Graham Arrowsmith Graham runs Finely Fettled to help organisations that want to market to affluent and high-net-worth customers. He also runs Meet Professionals which is being offered to financial advice groups as a white-labelled lead generation and conversion system. Contact Graham on LinkedIn: Visit Graham's LinkedIn Profile and by email. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO who provide both community and CPD accredi...
	#331 Kevin Appleby & Graham Arrowsmith – Affluent Business Strategy	15 Jul 2022	01:03:54
Affluent Business Strategy Having an Affluent Business Strategy builds on previous podcasts on being a Renegade Millionaire. Kevin shared that he is about to run 2 strategy boot camps. The idea is to help a group of Chief Finance Officers with the business strategy process. He has evolved a 6 step methodology. Kevin made a connection with our recent podcasts about Renegade Millionaires. Then, he connected their behaviours to create an affluent business strategy. 6 Steps to Define and Deliver Your Strategy How do you implement the principles laid out in Renegade Millionaire with business strategy? The first section is called design. That's because it's all about working out WHAT you are going to do. At the end of the design section, you want a good idea of : what you are going to stop doing start doing and, what you'll continue to do. Kevin referenced previous scale at speed growth guest Felix Velarde. A lot of principles that Felix discussed are reflected in this process. Who knows what a PESTLE Analysis is? Kevin does. Graham reckoned he didn't to look cool (even though he aced his MBA and knew it backwards!) http://thenext100days.org/wp-content/uploads/2022/07/Kevin-Appleby-PESTLE-Analysis.mp4 But, do you need such sophisticated analysis as a small trader? Maybe not. Build You decide what you'll stop, start and continue. But, you need a route map to get you to your destination. Kevin explains how... http://thenext100days.org/wp-content/uploads/2022/07/Kevin-Appleby-Route-Map.mp4 Kevin discussed Lucidity as a way to document the strategy. Kevin Likes Lucidity http://thenext100days.org/wp-content/uploads/2022/07/Kevin-Appleby-Get-Lucidity.mp4 Marketing to the Affluent Graham is working with clients where establishing relationships is super important. http://thenext100days.org/wp-content/uploads/2022/07/Graham-Arrowsmith-Building-Client-Relationships.mp4 The Next 100 Days co-hosts… Graham Arrowsmith Finely Fettled helps organisations that want to market to affluent and high-net-worth customers with direct marketing campaigns and data services. Meet Professionals – Offers large financial advisory groups with 50+ IFAs a white-labelled lead generation and conversion system. Contact Graham: LinkedIn: Visit Graham's LinkedIn Profile Twitter: Visit Graham's Twitter Page Email: Email Graham Direct Kevin Appleby Kevin is a Chartered Accountant who has worked as a management consultant for several years specialising in finance transformation and implementing business change. Currently, he is the COO of GrowCFO. GrowCFO is Where Finance Leaders Grow Together. Becoming a successful CFO requires commitment and dedication toward delivering your full potential. GrowCFO provides both community and CPD accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
	#330 Kevin Appleby & Graham Arrowsmith – Renegade Millionaire Part 2	08 Jul 2022	00:53:56
How to Become a Renegade Millionaire The book Renegade Millionaire contains 7 secrets that aspiring millionaires should follow. You know what they say? Mirror those that have done it. These 7 secrets describe the core beliefs and behaviours that people who aspire to become millionaires display. So sit back and listen to this summary podcast. In the meantime, it's probably best if you go out and buy the book. Here's a link: RENEGADE MILLIONAIRE So let's start with the first secret... SECRET #1 THE POWER OF ORGANISED EFFORT Are you using strategies in the pursuit of principles? Or are you using tactics in search of a strategy. Secret number 1 is all about having governing principles. Then having strategies supported by tactics. In this clip, Graham explains how this secret relates to the current pre-crash challenge that many affluent people are facing. http://thenext100days.org/wp-content/uploads/2022/06/Graham-Arrowsmith-Secret-1-Organised-Effort.mp4 So, Dan Kennedy says STOP! Think hard and go back to principle. When it comes to money, what is your principle? As Graham says, it might be - I word amend hard for this money so I want to keep and grow it! That then spills down into strategies. It might be hire a great financial adviser. Or, it might be you DIY your finances. The tactics are then all those things you'd do to serve the strategies that fulfil on the principle. #2 MAKE MAXIMUM MONEY Ask yourself the question, "Is this making money?". Graham said the 1% aren't given to wasting their time on social media. Time is an important non-repeatable asset. http://thenext100days.org/wp-content/uploads/2022/07/Graham-Arrowsmith-Make-Maximum-Money.mp4 Kevin referenced the most recent John Lamerton podcast. He made the point about social media being transient. Graham spoke about Dan Kennedy's stage speaking. Kennedy extracted maximum money from his speaking: negotiate a higher percentage processed his own orders he'd sell at higher prices than other he provided order forms that sold his services follow up letters to non-buyers he also used dead time productively - meeting someone-else on the trip. The value of a business rises with continuous or continuity income. Plus, increase the customer lifespan. These two strategies are about creating equity. Current Bank vs Future Bank This concept is about making deposits into your future bank. Here's an example: http://thenext100days.org/wp-content/uploads/2022/07/Graham-Arrowsmith-Current-Bank-Future-Bank.mp4 #3 THE POWER OF BIG IDEAS Most great businesses have one radical BIG IDEA. So, how do you find these ideas? Violate industry norms Appeal to malcontents be a true leader and not just an alternative. BE A FARMER NOT A PIRATE http://thenext100days.org/wp-content/uploads/2022/07/Graham-Arrowsmith-Farmer-NOT-Pirate.mp4 #4 TAKE CONTROL OF YOUR TIME, YOUR BUSINESS, AND YOUR LIFE Kevin recommends you are selective in the things you do. Be choosy about which objectives you pursue in the next 100 days. http://thenext100days.org/wp-content/uploads/2022/07/Graham-Arrowsmith-Control-Your-Time.mp4 There is logic in controlling access to you. We discuss the OFF THE GRID app with Patrice Archer. This is all about controlling your effort to control time. INFLUENCER MARKETING - Following a Parasite Strategy http://thenext100days.org/wp-content/uploads/2022/07/Graham-Arrowsmith-Be-a-Parasite.mp4 This is all about using OTHER PEOPLE"S RELATIONSHIPS. #5 ACCURATE THINKING Knowing facts you may not want to know. Gather empirical evidence. Graham mentioned previous guest Daniel Burstein from Meclabs. They are all about empirical evidence. #6 CREATE A COMPETITION FREE ZONE Kevin suggested we skip this and refer people to our podcast Episode 295 on this. SECRET #7 INVENT LESS, IMPLEMENT MORE People really like creating rather implementing. Is your CV just like this? http://thenext100days.
	#329 Developing Apps for the Affluent with Patrice Archer	01 Jul 2022	00:40:03
Apps with Patrice Archer from Appy Ventures Patrice Archer is CEO of Appy Ventures which helps organisations develop apps. He is a startup maestro. With 10+ years of experience in private equity financing and another 8 years building businesses, he is an impressive guest. Patrice specialises in UX, commercialisation and finding how you can benefit your market with an App. Kevin and Graham experienced first-hand how Patrice is a lateral thinker. He sees the opportunities other people miss. Appy Ventures Patrice didn't think too long about naming his company. He says it's like naming a child. Don't overthink it! So Appy Ventures was borne. The company serves businesses looking for web and mobile apps. Kevin dryly said you could very easily put an H infront of Appy to make it Happy Ventures! It's how his mind works. Find out more about Patrice's website - go to https://appyventures.com Why Do People Need Apps? With a deep understanding of something, the app can better serve a target audience. Here's what Patrice said: http://thenext100days.org/wp-content/uploads/2022/06/Patrice-Archer-Why-Have-an-App.mp4 Meanwhile, Patrice loves to help people at any stage of their development. Yes, they may be putting together ideas for a fundraising round, as an early stage start-up, but by helping them now it helps them VALIDATE a concept. How to validate a new idea? Create wire frames representations with a little graphic design of your app. Get feedback. http://thenext100days.org/wp-content/uploads/2022/06/Patrice-Archer-How-to-Validate-a-New-App.mp4 80:20 Rule It's that rule again! Thinking about validation, if you ask 5 people what they think, without leading questions. All you want is their thoughts. With just 5 people, you get 80% of the feedback as you would from a 1,000 people. So, put yourself out there. Patrice says it might be uncomfortable. The app idea is yours. You live and breathe it. Get the feedback, then iterate. Then go ask 5 more people. That'll give you a real solid understanding of what they think the app will do. On top of that, Patrice says do something called a "Lean canvas". That phrase was new to Kevin and I - but not the explanation! FROM GOOGLE - What is a Lean Canvas? Lean Canvas is a 1-page business plan template created by Ash Maurya that helps you deconstruct your idea into its key assumptions. It is adapted from Alex Osterwalder's Business Model Canvas and optimized for Lean Startups. It replaces elaborate business plans with a single page business model. What's covered on the 1-page Business Plan? Problem you are trying to solve? Solution? The market? Who are the users that are going to be using this? Costs and revenues What is your channel to market as well? So, with the prototype, some research and this 1-pager, you need to ask the question - is this a business? Apps for the Affluent Market http://thenext100days.org/wp-content/uploads/2022/06/Patrice-Archer-Apps-for-Affluent-Clients.mp4 Patrice provided a drinks investment app example. Kevin referred to our podcast with Dominic Brennan who runs Noble Rot, a fine wine investment opportunity. We briefly discussed costs, and Patrice mentioned that the cost of a prototype is usually in the low thousands. After that there is a build or phase one. And that costs tens of thousands. How NOT to Market and How To Market an App Patrice recommends pre-selling to influencers. http://thenext100days.org/wp-content/uploads/2022/06/Patrice-Archer-how-to-Market-an-App.mp4 When it comes to influencers, listen to our podcast episode 319 with Sedge Beswick. Graham mentioned a colleague who works as a Marketing & Events Co-ordinator for the Friends of Silsden Town Hall. Her name is Mehrunnisa and here's a link to her Instagram page (not that she needs more followers!!) Patrice mentioned a client who has 170,000 well-engaged followers on Instagram to build a business off the back of ...
	#328 Kevin Appleby & Graham Arrowsmith – Renegade Millionaire	24 Jun 2022	00:48:33
Renegade Millionaire with Kevin Appleby & Graham Arrowsmith What does it take to be a renegade millionaire? Kevin and Graham discuss some of the lessons from Dan Kennedy's book "Renegade Millionaire". The foreword for the book was written by a previous guest, Adam Witty. Check out Adam's podcast - episode 186. There's no doubt that Dan Kennedy is a Renegade Millionaire. In his book Renegade Millionaire, he talks about the significance of the money pyramid and how to become a millionaire in record time. The money pyramid is all about creating value for others. When you are able to do this, you will be successful no matter what economy we are in. Renegade Millionaires are always looking for ways to create value and they are always thinking outside the box. This is what sets them apart from the average person. If you want to be a Renegade Millionaire, you need to start thinking like one. You need to start looking for ways to create value for others. When you do this, you will be successful no matter what economy we are in. Renegade Millionaires are always looking for ways to create value and they are always thinking outside the box. This is what sets them apart from the average person. Renegade Millionaires know that it's not about making money, it's about creating value. When you focus on creating value, the money will come naturally. The Triangle Finely Fettled - Marketing to the Affluent Graham's business Finely Fettled serves clients who wish to trade with the affluent. Click the image to discover more. Here is Graham talking about those affluent individuals. http://thenext100days.org/wp-content/uploads/2022/06/Graham-Arrowsmith-The-Affluent.mp4 NOTE: The UK population is expected to reach 67.4m by the end of 2022. So, how many affluent people are there? 5% of that number is: PROSPEROUS = 2,696,000 TOP 1% = 674,000 The 80:20 Rule Applies We reference the book 80:20 Sales and Marketing by Perry Marshall. http://thenext100days.org/wp-content/uploads/2022/06/The-Affluence-80-20-Rule.mp4 Kevin referenced another book. It is called THE CURVE by Nicholas Lovell. Dry Cleaning idea - a Must Renegade Millionaire Strategy http://thenext100days.org/wp-content/uploads/2022/06/Graham-Arrowsmith-Dry-Cleaning-Example.mp4 Match Your Product Range to the Affluent http://thenext100days.org/wp-content/uploads/2022/06/Graham-Arrowsmith-Match-Products-to-Affluent-Clients.mp4 The Next 100 Days co-hosts… Graham Arrowsmith Finely Fettled helps organisations that want to market to affluent and high-net-worth customers with direct marketing campaigns and data services. Meet Professionals – Offers large financial advisory groups with 50+ IFAs a white-labelled lead generation and conversion system. Contact Graham: LinkedIn: Visit Graham's LinkedIn Profile Twitter: Visit Graham's Twitter Page Email: Email Graham Direct Kevin Appleby Kevin is a Chartered Accountant who has worked as a management consultant for several years specialising in finance transformation and implementing business change. Currently, he is the COO of GrowCFO. GrowCFO is Where Finance Leaders Grow Together. Becoming a successful CFO requires commitment and dedication toward delivering your full potential. GrowCFO provides both community and CPD accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
	#327 Vladimer Botsvadze – Social Media Strategy	17 Jun 2022	00:55:19
Social Media Strategy with Vladimer Botsvadze Are you wondering what to do about your Social Media Strategy? Then take a listen to Vladimer Botsvadze. He's one of the most retweeted, quoted and followed digital marketing influencers worldwide. He's this week's guest on The Next 100 Days podcast. Who is Vladimer Botsvadze? He is a globally renowned social media influencer, a leading marketing professor, a Fortune 500 consultant ad a prominent coach. Moreover, Vladimer is currently ranked as the No. 1 Global Marketing Thought Leader by Thinkers360 He loves the UK. Why? Because as he says, consistent action always creates consistent results. He now works with speaking organisations. Listening to Customers http://thenext100days.org/wp-content/uploads/2022/05/Vladimer-Botsvadzr-Listening-to-Customers.mp4 Vladimer says brands need to tell stories. Then, they should create content in their customers best interests. There are 2 Types of Organisations Now Marketing & branding versus sales. One oriented on a long time, one on the short term. http://thenext100days.org/wp-content/uploads/2022/05/Vladimer-Botsvadzr-2-Types-of-Organisation.mp4 How Does Vladimer Advise Kevin and Graham to do... Capitalise on underpriced attention. http://thenext100days.org/wp-content/uploads/2022/05/Vladimer-Botsvadzr-Capitalise-on-Underpriced-Attention.mp4 Vladimer advises clients to be EVERYWHERE online. Including TikTok. Put eggs into the different baskets. He doesn't rest on his laurels. Vladimer quoted the World Economic Forum. They say "active daily learning" is the number 2 skill we all need. That way we can stay up to date with the latest trends in technology. On top of that, you stay competitive. Education is a sinking ship. Whatever they teach used to work 20 years ago. Podcasts work. Be the biggest publisher of information. India has more than 100 unicorns. They understand the practicalities of social media strategy. http://thenext100days.org/wp-content/uploads/2022/05/Vladimer-Botsvadzr-What-European-Businesses-Are-Getting-Wrong.mp4 What do you do on Instagram? http://thenext100days.org/wp-content/uploads/2022/05/Vladimer-Botsvadzr-What-do-you-do-on-Instagram.mp4 Vladimer gives The Next 100 Days this Testimonial! http://thenext100days.org/wp-content/uploads/2022/05/Vladimer-Botsvadzr-Testimonial.mp4 "In the transport of delight on this amazing podcast!" The Next 100 Days co-hosts… Graham Arrowsmith Finely Fettled helps organisations that want to market to affluent and high-net-worth customers with direct marketing campaigns and data services. Meet Professionals – Offers large financial advisory groups with 50+ IFAs a white-labelled lead generation and conversion system. Contact Graham: LinkedIn: Visit Graham's LinkedIn Profile Twitter: Visit Graham's Twitter Page Email: Email Graham Direct Kevin Appleby Kevin is a Chartered Accountant who has worked as a management consultant for several years specialising in finance transformation and implementing business change. Currently, he is the COO of GrowCFO. GrowCFO is Where Finance Leaders Grow Together. Becoming a successful CFO requires commitment and dedication toward delivering your full potential. GrowCFO provides both community and CPD accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
	#326 Building Affordable Homes with Dave Cookson of Low Carbon Construction	10 Jun 2022	00:56:26
Low Carbon Construction - Building Affordable Homes in the UK Low Carbon Construction is a revolutionary affordable home builder. They are focused on building affordable homes. But, right now, they are seeking investors. Dave makes the case in this podcast for investors to sit up and take notice of what Low Carbon Construction is doing. Access to Investor Information - Low Carbon Construction Click Here Tell us about Low Carbon Construction They started life in 2010. Back then, LCC was working with Structural Insulated Panels, or SIPs. Low Carbon Construction was the first company to introduce SIPs into house building. Recognising there was a huge affordable housing crisis, with 145,000 house shortage. So could their way of manufacturing houses, with SIPs etc help put a dent into the affordable housing problem? http://thenext100days.org/wp-content/uploads/2022/05/Dave-Cookson-The-idea.mp4 As a result of creating 'factories on site', Low Carbon Construction took time and cost, including carbon footprint out of the build cost of houses. Dave said the idea enhances existing knowledge, rather than being patentable in and of itself. Each factory can produce 300 houses. And that's the minimum level that LCC will produce. So if a site demanded 900 affordable homes, they'd create 3 factories. These SIPs can keep you warm! http://thenext100days.org/wp-content/uploads/2022/05/Dave-Cookson-SIP.mp4 And remember, all these clever panels are designed for the affordable sector. It's all about taking great technology and deploying it to affordable homes. An affordable house doesn't need to be built on the cheap. Meanwhile, on the roof of these eco-friendly homes, Dave mentioned tiles. Not just any old tiles. But, tiles are coated with something that makes them like solar panels. An invention from Scandinavia. Always a good place to get innovation. Dave reckons the flow of electricity can serve the power needs of a small family. Now, that's a big reason to buy one of these homes! Dave mentioned Section 106 - Planning obligations or Section 106 agreement (Town and Country Planning Act 1990) are sometimes attached to planning permission to make the development acceptable in planning terms or restrict what can be done with land following planning permission being granted. Low Carbon Construction - The Investment Case There are 3 reasons that an investor should take a good look at Low Carbon Construction. Social - LCC will change the dynamics of house building so thousands of families can live better lives. Environmental - the company is set up to be carbon neutral. The name suggests Low Carbon, but in reality, they are pretty close already to being neutral. Okay, they may need to plant a small forest but on the whole, that is excellent. Profitable - they have low overheads. They have removed a lot of wet work. You can specify your home in advance. Your house bits go in a container, which is taken to the site. http://thenext100days.org/wp-content/uploads/2022/05/Dave-Cookson-Significant-Investment-Return.mp4 Are You Interested in Investing in Low Carbon Construction? The minimum share acquisition is £15,000. To invest, you have to be either a High Net Worth Individual or a Sophisticated Investor. These are defined terms and are governed by and are stated within the FCA Handbook The Next 100 Days can introduce you to the investment platform. Just add your name and email here and we will provide the link you need. GET THE LINK TO THE INVESTMENT PLATFORM Click Here The REAL Reason you should invest in LCC versus their Competition http://thenext100days.org/wp-content/uploads/2022/05/Dave-Cookson-Better-Than-the-Competition.mp4 Low Carbon Construction can take Section 106 off the hands of the big house builders. The housebuilders do not see LCC as a competitor. Affordable houses are a headache for big house builders. Soon LCC will sit down and agree on how they can work with them...
	#325 Kevin Appleby & Graham Arrowsmith – Doing Business with the Affluent	27 May 2022	00:45:44
Introducing the new Season: Doing Business with the Affluent We have had lots of podcast guests whose main focus has been doing business with the affluent. Kevin and I see real value in having a focused season of podcasts looking at the affluent. So, is at least one of your ideal audiences the affluent? If not, tune in to see what you are missing. If it is, pick up tips from others. Here are a few affluent focused guests from previous episodes: Episode 317 - Anna Cheniuntai - Construction 3D Printing. Anna's looking for high net worth investors. Episode 289 - Gio Marcus - Celebrity Copywriter. Gio helps classy brands communicate to affluent audiences. Episode 302 - Hilary Rowland - Executive Retreats. Hilary attracts high-end executives who need a timely reset. What is a High Net Worth Individual? Kevin asked Graham to define what is a High Net Worth Individual. http://thenext100days.org/wp-content/uploads/2022/05/Kevin-Appleby-What-is-a-HNWI.mp4 Selling to the Affluent via a Company In his day job, Kevin spends a lot of time selling mentoring programmes to finance directors and similar. Kevin pointed out that often it is the company that pays for the service. Not necessarily the individual. But, that individual commits company money. You are still selling to an individual who has similar characteristics to a HNWI. http://thenext100days.org/wp-content/uploads/2022/05/Kevin-Appleby-Graham-Arrowsmith-Enjoy-personal-and-company-wealth.mp4 Marketing to the Affluent - Ready or Not Graham expands on advice he provides to clients to help attract more people who are ready to buy. http://thenext100days.org/wp-content/uploads/2022/05/Graham-Arrowsmith-Marketing-to-the-Affluent-Ready-or-Not.mp4 Would You Like to Be a Guest? Hey, potential guest. Do you have a story about doing business with the affluent? If so, make Kevin and Graham aware. Apply to be guest in this series of The Next 100 Days Podcast. APPLY TO BE A GUEST The Next 100 Days co-hosts… Graham Arrowsmith Finely Fettled helps organisations that want to market to affluent and high net worth customers with direct marketing campaigns and data services. Meet Professionals – Offers large financial advisory groups with 50+ IFAs a white-labelled lead generation and conversion system. Contact Graham: LinkedIn: Visit Graham's LinkedIn Profile Twitter: Visit Graham's Twitter Page Email: Email Graham Direct Kevin Appleby Kevin is a Chartered Accountant who has worked as a management consultant for several years specialising in finance transformation and implementing business change. Currently, he is the COO of GrowCFO. GrowCFO is Where Finance Leaders Grow Together. Becoming a successful CFO requires commitment and dedication toward delivering your full potential. GrowCFO provides both community and CPD accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
	#324 How to Collaborate Using Partnerships with Dave Plunkett, The Collaboration Junkie	20 May 2022	00:53:56
How to Collaborate with Dave Plunkett Dave Plunkett is the best person we know who can advise how to collaborate. After all, he is the Collaboration Junkie! Dave said it was pretty fitting that he was on the podcast as a result of a referral. That was from a previous guest, Stuart McDonagh - Episode 311. Tell us about Collaboration Junkie Dave helps brands use their credibility to create partnerships. The outcome of doing this helps them grow their business. Digging into his work, Dave unearths the real value of partnering. Moreover, there are certain things most people forget when it comes to partnering. Once someone is signed as a partner, how do you help them do what you want them to do? What service do you deliver to them, not just their clients? What is it about the journey that got you to where you are now? http://thenext100days.org/wp-content/uploads/2022/05/Dave-Plunkett-Journey.mp4 Dave realised he was passionate about partnerships. He had lived and breathed partnerships and collaboration for years. You might be intrigued to learn, that Dave tested "Junkie" with a few people, and they confirmed that it was a good fit for his personality. So, we now have a pretty unique partnerships expert called the Collaboration Junkie! Examples of What a Partnership is? Kevin wanted Dave to explain what exactly a partnership is. Dave ends up this clip citing this very podcast. Two people are collaborating on a podcast that is greater than the sum of its parts. Well, he's not wrong. http://thenext100days.org/wp-content/uploads/2022/05/Dave-Plunkett-What-is-a-partnership.mp4 Dave went on to say, that sometimes by being busy, we get lazy. So, if something isn't obvious, the idea is not actioned. Instead, Dave advises you to take time out to see where you and your business can add value. And, at the same time, who out there can add value to you. What do you do? Well, it's all about consultancy. Dave provides that consultancy around his DANCE methodology. DISCOVERY - be crystal clear about why you want to partner. So, if you are partnering to produce leads, be sure you know who your market is, and who your ideal partner is. http://thenext100days.org/wp-content/uploads/2022/05/Dave-Plunkett-Discovery.mp4 We loved the fact that Dave has a REAL WHY. That is the reason why that person wants to partner with you. In the following clip, Dave explains the real why. http://thenext100days.org/wp-content/uploads/2022/05/Dave-Plunkett-The-22Real-Why22.mp4 Tune into this week's podcast to listen to the rest of the DANCE lessons. It's well worth listening to. Quick giveaway. A is for assembly. Dave gives The Next 100 Days Podcast a great testimonial http://thenext100days.org/wp-content/uploads/2022/05/Dave-Plunkett-Testimonial.mp4 Collaborate with Dave Plunkett, The Collaboration Junkie! Look at his website: https://www.collaborationjunkie.com Follow Dave on LinkedIn The Next 100 Days co-hosts… Graham Arrowsmith Finely Fettled helps organisations that want to market to affluent and high net worth customers with direct marketing campaigns and data services. Meet Professionals – Offers large financial advisory groups with 50+ IFAs a white-labelled lead generation and conversion system. Contact Graham: LinkedIn: Visit Graham's LinkedIn Profile Twitter: Visit Graham's Twitter Page Email: Email Graham Direct Kevin Appleby Kevin is a Chartered Accountant who has worked as a management consultant for several years specialising in finance transformation and implementing business change. Currently, he is the COO of GrowCFO. GrowCFO is Where Finance Leaders Grow Together. Becoming a successful CFO requires commitment and dedication toward delivering your full potential. GrowCFO provides both community and CPD accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
	#440 Charles Cormier – CEO Podcasting	30 Aug 2024	00:52:33
CEO Podcasting CEO Podcasting expert Charles Cormier is a serial entrepreneur. He is also a modern Renaissance man. He's set up a version of himself in AI and debates topics with his AI version. On the podcast, Charles appears to be walking on a treadmill. Good use of time and energy. A first for the podcast too. Sway along with Charles and discover loads about lots from a very gifted individual. Summary of the Podcast Introduction Charles introduces himself as an entrepreneur from Montreal, Canada who now lives in Oaxaca, Mexico with his wife. He discusses his background in endurance sports and his love for the culture and cuisine of Oaxaca. CEO Podcasting Strategy Charles explains his business model centred around lead generation through podcasting. He discusses how he uses podcasts to build relationships and pipelines with his ideal customer persona of CEOs, founders, and investors. Charles shares his approach of monetising podcasts through various offers like lead generation services, masterminds, and newsletters. 2,500 CEOs and Founders - CEO Podcasting Guests Charles shares insights he has gained from interviewing over 2,500 CEOs and founders. He notes that not all CEOs are high performers, and the most successful ones are extremely competitive and driven. Charles also discusses his interest in studying human psychology and survival stories. Longevity He expresses his interest in the field of longevity and living forever. Charles discusses the potential of merging with advanced AI to extend the human lifespan and maintain high quality of life. He also shares his views on the future of podcasting and the role of AI in content creation. Clips from the Podcast Primary Business - PodPire.com https://thenext100days.org/wp-content/uploads/2024/08/Charles-Cormier-PodPire.mp4 Lead Generation https://thenext100days.org/wp-content/uploads/2024/08/Charles-Cormier-Lead-Gen.mp4 A Comment on The Next 100 Days Podcast What do you do if you aren't two old blokes and need to monetise your podcast? https://thenext100days.org/wp-content/uploads/2024/08/Charles-Cormier-9-Years.mp4 Where does Charles's Inspiration Come From? https://thenext100days.org/wp-content/uploads/2024/08/Charles-Cormier-Moonshots.mp4 An AI Future for Podcasts https://thenext100days.org/wp-content/uploads/2024/08/Charles-Cormier-AI-Podcasting-Future.mp4 Testimonial from Charles Cormier https://thenext100days.org/wp-content/uploads/2024/08/Charles-Cormier-Testimonial.mp4 The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYes, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
	#323 The People Part – a new book from Annie Hyman Pratt	13 May 2022	00:56:13
The People Part is Annie Hyman Pratt's first book. It took her two years to write. But what a wait. Recently released to massive fanfare, with some notable testimonials, Annie is set to reply impact business owners with this book. Buy The People Part book from Hay House her publishers: BUY THE PEOPLE PART Coffee Beans Annie ran the family business selling Coffee Beans. Moreover, as she made such a success of it, her parents decided to cash in! http://thenext100days.org/wp-content/uploads/2022/04/Annie-Hyman-Pratt-Coffee-Bean-Business.mp4 Truthfully, Annie didn't want to sell The Coffee Bean business at the time. This left her heartbroken at that time. Would she ever love anything as much again? Hell yes! Just listen to her passion for The People Part. My guess is her parents knew this and factored it into the decision to sell. In short, Annie loves helping entrepreneurs with the people part. You know, that part of the job that many think they are not very good at. So, is The People Part a Recipe For Getting it Right? http://thenext100days.org/wp-content/uploads/2022/04/Annie-Hyman-Pratt-Recipe-for-success.mp4 We all know what the people part is, but we aren't good at it. Annie says that's because we are human. More than that, humans have a Jekyll and Hyde operating system. Two sides to the Brain http://thenext100days.org/wp-content/uploads/2022/05/Annie-Hyman-Pratt-Threat-Detecting-Brain.mp4 Annie says we tend to think that all this people stuff is the kind of thing we learned in nursery school. After that, we don't spend time learning HOW to regulate our emotions. Maybe that's why so many people get triggered nowadays by the slightest thing. People Are Spinning Around in Their Own Heads And that reduces productivity. http://thenext100days.org/wp-content/uploads/2022/05/Annie-Hyman-Pratt-People-Spinning-Around-.mp4 How do you stop the brain spinning, then? We need to interrupt ourselves. http://thenext100days.org/wp-content/uploads/2022/05/Annie-Hyman-Pratt-Stop-Thinking-So-Much.mp4 When People Are in Fear, What DO You Do? Not, things will be fine. Tell them, we don't know. But how will you handle things if they change? http://thenext100days.org/wp-content/uploads/2022/05/Annie-Hyman-Pratt-Stopping-Fear.mp4 Annie gives The Next 100 Days a Testimonial http://thenext100days.org/wp-content/uploads/2022/05/Annie-Hyman-Pratt-Testimonial.mp4 The Next 100 Days co-hosts… Graham Arrowsmith Finely Fettled helps organisations that want to market to affluent and high net worth customers with direct marketing campaigns and data services. Meet Professionals – Offers large financial advisory groups with 50+ IFAs a white-labelled lead generation and conversion system. Contact Graham: LinkedIn: Visit Graham's LinkedIn Profile Twitter: Visit Graham's Twitter Page Email: Email Graham Direct Kevin Appleby Kevin is a Chartered Accountant who has worked as a management consultant for a number of years specialising in finance transformation and implementing business change. Currently, he is the COO of GrowCFO. GrowCFO is Where Finance Leaders Grow Together. Becoming a successful CFO requires commitment and dedication toward delivering your full potential. GrowCFO provides both community and CPD accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
	#322 Providing Luxury Services to the Affluent with Joan Jones and Leah Murray	06 May 2022	00:55:08
Luxury services such as private jets, extravagant events, PAs and personal chefs. Truth is, there are a lot of services on offer as everything is bespoke to the client. Joan and Leah conduct consultations with their clients. Tell Us About Coalesce and Bonds Leah explains that they love to see people come together and connect. After the Lockdown in 2020, Joan and Leah reinvented the company. They wanted to focus on building solid bonds between people. In-person. So, whilst the Lockdown kept us apart. this personal luxury services business puts people back together again. Joan explained that people work hard. They have challenges. But affluent people wish to enjoy their lives at home, in the office and around the world. http://thenext100days.org/wp-content/uploads/2022/04/Joan-Jones-Leah-Murray-Coalesce-Bonds-Platform.mp4 How to Contact Leah and Joan at Coalesce and Bonds They have a wonderfully evocative website: https://coalesceandbonds.com Speak to them in person: +44 1732 647076 Or email them: sales@coalesceandbonds.com PA Service and Why it's Important to Affluent Individuals Joan and Leah are committed to providing exactly the right PA who is 100% in line with the client's expectations. http://thenext100days.org/wp-content/uploads/2022/04/Joan-Jones-Leah-Murray-PAs.mp4 The matching process is all about initial free consultation. Then, Leah and Joan would look at the PAs they have and match the client's character. Moreover, the PA needs to be part of the individual's life, and family even. The PA is there to make the individual's life run as smoothly as possible. Fly Around the World as a PA That's some opportunity, wouldn't you say? A total person-centred approach. http://thenext100days.org/wp-content/uploads/2022/04/Joan-Jones-Leah-Murray-Physical-Connections.mp4 We're All Edgy People....Eh? Graham's not that sure what edgy means. Is it good, or is it bad? http://thenext100days.org/wp-content/uploads/2022/04/Joan-Jones-Leah-Murray-Edgy.mp4 Testimonials for The Next 100 Days Podcast Joan Jones http://thenext100days.org/wp-content/uploads/2022/04/Joan-Jones-Testimonial.mp4 Leah Murray http://thenext100days.org/wp-content/uploads/2022/04/Leah-Murray-Testimonial.mp4 The Next 100 Days co-hosts… Graham Arrowsmith Finely Fettled helps organisations that want to market to affluent and high net worth customers with direct marketing campaigns and data services. Meet Professionals – Offers large financial advisory groups with 50+ IFAs a white-labelled lead generation and conversion system. Contact Graham: LinkedIn: Visit Graham's LinkedIn Profile Twitter: Visit Graham's Twitter Page Email: Email Graham Direct Kevin Appleby Kevin is a Chartered Accountant who has worked as a management consultant for a number of years specialising in finance transformation and implementing business change. Currently, he is the COO of GrowCFO. GrowCFO is Where Finance Leaders Grow Together. Becoming a successful CFO requires commitment and dedication toward delivering your full potential. GrowCFO provides both community and CPD accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
	#321 – Paul Avins – Scaling a Business	29 Apr 2022	00:52:08
Scaling a Business with Business Coach, Mentor, Investor and Speaker Paul Avins When scaling a business, many turn to Paul Avins. Paul owns 4 businesses which he is scaling. He also works with 45 entrepreneurs of £1m businesses who are themselves scaling a business. So, Paul owns a coaching business, a digital marketing agency along with a team profiling business and now he has a film production business. Run a Business Like an Investor http://thenext100days.org/wp-content/uploads/2022/04/Paul-Avins-Running-a-Business-Like-an-Investor.mp4 He encourages his clients to build sales systems, and build teams, so the business can scale and pay you like an investor. In other words, he wants you to build a 'grown-up' business. Not a lifestyle business. A business that has a clear market, strategy, a brand, customers and recurring income. Add the leadership within the business and at an agreed point the owners can sell the business. It's NOT just about Scaling a Business Paul makes the point that if you just focus on scale, but you haven't sorted the leadership piece, which means you haven't levelled up as a leader, or dealt with the mission and values, then it's very hard to attract the talent you'll need. If you fail to sort out these things in advance, once you bring in more customers, you'll find your business will get stuck. Here's a construction example. http://thenext100days.org/wp-content/uploads/2022/04/Paul-Avins-Construction-Industry-Example.mp4 We found out that the construction 'found' Paul to help them negotiate their team challenge. The 3 reasons Paul gets called in need Talent, Cash, Strategy.: I've got to the scale-up ceiling (about £1m) and they need to ask the strategic question of WHAT ARE WE TRYING TO DO? With a recent client who'd been following Paul for 11 years, he had 3 issues:- raising funds - getting a part-time FD - protecting IP A Summary of Imperatives for Scaling a Business http://thenext100days.org/wp-content/uploads/2022/04/Paul-Avins-Scale-Up-Reasons-For-Help.mp4 Another piece of advice. Paul reckons almost everyone he has worked with has underestimated the amount of cash they need to scale. One of his clients in packaging has scaled from £6m to £24m in the last 2 years. The skill required to manage that sort of growth is huge. For example, one piece of machinery is £3m. The point Paul is making here is your job is to hold the vision. You need the team around you capable of managing those sorts of investments. It's All About Talent, Cash and Strategy http://thenext100days.org/wp-content/uploads/2022/04/Paul-Avins-Talent-Cash-Strategy.mp4 Paul went on to share a very personal story. Tune in for the details. But, it helps you understand how important it is to beware of physical, emotional or financial breakdowns. So, ask for the right support. FREE ACCESS - Scale-Up Masterclass https://www.scaleupmasterclass.co.uk/free-webclass Paul Avins - Testimonial for The Next 100 Days Podcast http://thenext100days.org/wp-content/uploads/2022/04/Paul-Avins-Testimonial.mp4 The Next 100 Days co-hosts… Graham Arrowsmith Finely Fettled helps organisations that want to market to affluent and high net worth customers with direct marketing campaigns and data services. Meet Professionals – Offers large financial advisory groups with 50+ IFAs a white-labelled lead generation and conversion system. Contact Graham: LinkedIn: Visit Graham's LinkedIn Profile Twitter: Visit Graham's Twitter Page Email: Email Graham Direct Kevin Appleby Kevin is a Chartered Accountant who has worked as a management consultant for a number of years specialising in finance transformation and implementing business change. Currently, he is the COO of GrowCFO. GrowCFO is Where Finance Leaders Grow Together. Becoming a successful CFO requires commitment and dedication toward delivering your full potential.
	#320 – Eli Hassell – Digital Marketing	22 Apr 2022	00:53:18
Digital Marketing with Eli Hassell Digital marketing company Siteawe is based in north Manchester. It is run by Eli Hassell. He's our guest on this week's podcast. Early in the podcast, Eli credited Graham for being an inspiration to start his own podcast called The Aaron and Eli Podcast. Eli Builds Communities http://thenext100days.org/wp-content/uploads/2022/04/Eli-Hassell-Creating-Communities.mp4 Eli says interact with posts every day. Firstly, it forms a bond with people. Secondly, it creates stronger communities. Why Do You Benefit From More People Interacting With Your Posts? Have you heard? It's all about creating cool communities!!! http://thenext100days.org/wp-content/uploads/2022/04/Eli-Hassell-Cool-Community.mp4 Some of Siteawe's clients just hand over their social media accounts for management. They want to step back. Clients want bigger and better. Other clients start from a blank sheet. For example, they have no connections on LinkedIn. The objective is to create a cool community. People who interact with your posts and are showing interest in your field of activities. Eli stressed that you don't just want random people, but those who are in your target audience. Know Your Who You're a small business, so don't go gung-ho and target every breathing person. The trick is to be selective. Just target those people who you think might have an interest in your services. Eli asks clients questions to determine the right targeting plan. Is your market Business to Business? Are you targeting consumers? How old are your clients typically? Do they have a particular ethnicity? What market do you have now? And, what target market would you really like? Another question asked is: Are you aiming for sales? Or, are you aiming for attention? Kevin is a Well Known Personality Just how well known is Kevin Appleby amongst the finance manager community? http://thenext100days.org/wp-content/uploads/2022/04/Eli-Hassell-Kevin-Appleby.mp4 How to Get a Politician To Appear on Your Podcast http://thenext100days.org/wp-content/uploads/2022/04/Eli-Hassell-Politician.mp4 Eli Provides a Testimonial for The Next 100 Days Podcast http://thenext100days.org/wp-content/uploads/2022/04/Eli-Hassell-testimonial.mp4 The Next 100 Days co-hosts… Graham Arrowsmith Finely Fettled helps organisations that want to market to affluent and high net worth customers with direct marketing campaigns and data services. Meet Professionals – Offers large financial advisory groups with 50+ IFAs a white-labelled lead generation and conversion system. Contact Graham: LinkedIn: Visit Graham's LinkedIn Profile Twitter: Visit Graham's Twitter Page Email: Email Graham Direct Kevin Appleby Kevin is a Chartered Accountant who has worked as a management consultant for a number of years specialising in finance transformation and implementing business change. Currently, he is COO of GrowCFO. GrowCFO is Where Finance Leaders Grow Together. Becoming a successful CFO requires commitment and dedication toward delivering your full potential. GrowCFO provides both community and CPD accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
	#319 Sedge Beswick – Influencer Marketing	15 Apr 2022	00:50:28
Influencer Marketing with Sedge Beswick Influencer Marketing expert, Sedge Beswick joins The Next 100 Days Podcast this week. When Sedge started working in social media Facebook was king, and TikTok didn’t even exist. She is now one of the UK’s foremost voices on influencer marketing. Who is Sedge Beswick? Sedge is MD and Founder, of award-winning influencer marketing agency SEEN Connects. Now, the group is international. We spoke to Sedge from her base in New York. Prior to starting her business, Sedge worked with brands like Nike, eBay and Panasonic, Red Bull and ASOS. You might ask, who are these influencers? Well, they include the musician Lewis Capaldi, television presenter Laura Whitmore and comedian Jack Whitehall. She has published two books, hosted a podcast series, is a judge for industry awards and is a regular guest expert for BBC News, Sky News, the Financial Times and The Drum. She supports young people entering social marketing and has helped more than 50 people land jobs. Sedge in New York You have to feel sorry for Sedge. Two months in New York. But, she claims to be tied to her laptop. A likely story! Still, Sedge noticed that the buzz word in NY right now is "cute". Answers on a postcard, what would be a good acronym for CUTE? http://thenext100days.org/wp-content/uploads/2022/04/Sedge-Beswick-Cute.mp4 Your accent is so CUTE - Clearly Understands Tactful Elocution! Sedge's Work Background Firstly, Sedge has had such a fun career. Like, working for Red Bull. You must have seen those cars with the slanting can of Red Bull on the top. If you were in Nottingham, a few years back, that was Sedge in the car! http://thenext100days.org/wp-content/uploads/2022/04/Sedge-Beswick-Work-Background.mp4 What does SEEN Connects do? SEEN Connects is an influencer marketing agency. First, they help brands with celebrities and influencers. Secondly, they come up with a creative. Thirdly, they manage that creative from end to end. She mentioned: "Archetypal Alignment" - you wouldn't go for a Scott Disick (from Keeping Up WIth The Kardashians) paid ad for say a weight bulking powder. I'm not entirely sure he'd do that anyway, but I have to admit to having never watched that show. There would be a negative reaction. What kind of Clients do You Work With? Let's start with Nike. In this clip, Sedge talks about a localised influencer marketing campaign. http://thenext100days.org/wp-content/uploads/2022/04/Sedge-Beswick-Nike.mp4 And Why Would a Brand Want Influencer Marketing Support? http://thenext100days.org/wp-content/uploads/2022/04/Sedge-Beswick-Why-SEEN-Connects.mp4 They Start with Target Marketing First, they'll do an immersion session with their clients. http://thenext100days.org/wp-content/uploads/2022/04/Sedge-Beswick-Targeting.mp4 How to think about Influencers It's complicated! But that's when you're having fun. http://thenext100days.org/wp-content/uploads/2022/04/Sedge-Beswick-Its-Complicated.mp4 Campaign : SEEN Connects : A Great Place to Work http://thenext100days.org/wp-content/uploads/2022/04/Sedge-Beswick-Great-Place-to-Work.mp4 Most of her leads come from LinkedIn. They are influential in the influencer space. What's it Like dealing with Celebrities? It varies. http://thenext100days.org/wp-content/uploads/2022/04/Sedge-Beswick-Dealing-With-Celebrities.mp4 Sedge Provides The Next 100 Days Podcast A Testimonial http://thenext100days.org/wp-content/uploads/2022/04/Sedge-Beswick-Testimonial.mp4 The Next 100 Days co-hosts… Graham Arrowsmith Finely Fettled helps organisations that want to market to affluent and high net worth customers with direct marketing campaigns and data services. Meet Professionals – Offers large financial advisory groups with 50+ IFAs a white-labelled lead generation and conversion system. Contact Graham: LinkedIn: Visit Graham's LinkedIn Profile Twitter: Visit Graham's...
	#318 Leanne Elich – Sales Psychology	08 Apr 2022	00:53:29
Sales Psychology with Leanne Elich Sales psychology helps generate more business. This podcast covers how. Leanne is a self-declared 'kooky' person. She's untypical, but we soon discovered she practices what she preaches. Boy, she listens really well. The sales psychology techniques that Leanne teaches are based on relationship selling. What Leanne Does http://thenext100days.org/wp-content/uploads/2022/03/Leanne-Elich-What-is-Sales-Psychology.mp4 Leanne's background is in medicine. She has worked globally for over 20 years. However, her more immersive clients, the ones that are one to one appointments are in Australia. Think Outside The Box Although Leanne dislikes cliches, her website headline is "Think Outside The Box". So, why use that tagline? Well, it's something she's always said. You could say, it is part of her archetype. The phrase points to people needing to be more alert about their surroundings. Moreover, Leanne calls the type of thinking "diagonal thinking". The important lesson is to open your eyes and mind to what's happening around you. Don't just use brute force as a salesperson. Here's why. http://thenext100days.org/wp-content/uploads/2022/03/Leanne-Elich-Listening.mp4 Listening is a skill. But, once you learn, you can start connecting with others on a different level. Doing this improves your confidence. After a while, your performance improves. Listening is at the core of a good salesperson. Overcome the One BIG Mistake Sales People Make http://thenext100days.org/wp-content/uploads/2022/03/Leanne-Elich-One-BIG-Mistake.mp4 In this section, Leanne (an outgoing person) explains how she alters the way she comes across to connect better with a person who is more reserved. Firstly, she has to identify the person's personality. The object is to make the customer more comfortable. How to Connect on LinkedIn http://thenext100days.org/wp-content/uploads/2022/03/Leanne-Elich-What-to-Say-to-a-New-Connection.mp4 Testimonial From Leanne Elich http://thenext100days.org/wp-content/uploads/2022/03/Leanne-Elich-Testimonial.mp4 Contact Leanne Elich Website: Leanne Elich Consulting Telephone: +61 411 032 960 LinkedIn: Leanne Elich The Next 100 Days co-hosts… Graham Arrowsmith Finely Fettled helps organisations that want to market to affluent and high net worth customers with direct marketing campaigns and data services. Meet Professionals – Offers large financial advisory groups with 50+ IFAs a white-labelled lead generation and conversion system. Contact Graham: LinkedIn: Visit Graham's LinkedIn Profile Twitter: Visit Graham's Twitter Page Email: Email Graham Direct Kevin Appleby Kevin is a Chartered Accountant who has worked as a management consultant for a number of years specialising in finance transformation and implementing business change. Currently, he is the COO of GrowCFO. GrowCFO is Where Finance Leaders Grow Together. Becoming a successful CFO requires commitment and dedication toward delivering your full potential. GrowCFO provides both community and CPD accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
	#317 Anna Cheniuntai – Construction 3D Printing	01 Apr 2022	00:53:49
Construction 3D Printing with Anna Cheniuntai, CEO of Apis Cor Inc Anna's construction 3D Printing goal is to make housing truly affordable and available. Her company is Apis Cor. It's leading the world in construction 3D printing. For example, her company builds the shell of a home 9x faster than traditional models. And 30% cheaper! Apis Cor - Where Did The Name Come From? The idea came from honey bees! Apis means honey bee in Latin. Honey bees were the first to use an extrusion process. Extrusion is the process of forming something by pushing something out through a small opening. Honey bees do this all the time to build their homes. Cor means heart in Latin. So, the name Apis Cor was inspired by the first animals to build 3D in the world. Honey Bees! Credit: Photorama As Anna says, we should be thankful to nature for providing inspiration. Ambition Beyond Earth Apis Cor uses robotics and autonomous construction technology. These skills are ideal for creating buildings on the Moon and Mars and beyond. http://thenext100days.org/wp-content/uploads/2022/03/Anna-Cheniuntai-Beyond-Earth.mp4 Therefore, will Apis Cor use local sand on Mars to create the mortar needed? Yes. Firstly, that means you don't need to ship the mortar all the way from Earth. Secondly, to avoid the huge cost of doing so. This means Apis Cor will be examining ways to build locally whenever they can. Anna believes the local material on the Moon or Mars will have to be mixed with a special compound from Earth to achieve the desired construction 3D printing quality. Will Apis Cor Build on Mars? More specifically, will Anna realise her dream of 3D printing on Mars? Alongside a company like SpaceX, she thinks it is possible. http://thenext100days.org/wp-content/uploads/2022/03/Anna-Cheniuntai-Span-of-Annas-Career.mp4 What Does Apis Cor Do Today? Kevin wanted to bring us back down to Earth! He asked the question, what does Apis Cor do today? http://thenext100days.org/wp-content/uploads/2022/03/Anna-Cheniuntai-What-Do-Apis-Cor-Do.mp4 Anna has named the robots. Frank does the extrusion process. Gary mixes the 3D print material and pumps it to Frank. Mary is the bulk delivery truck. Frank was inspired by Frank Floyd, a recognised Architect. He designed more than 1,000 structures over a creative period of 70 years. He died in the same year that Graham was born! Gary came from the cartoon Sponge-Bob Square Pants! Mary just fit with Frank and Gary! Here's Mary! Isn't she elegant? Are There Any Limitations? Firstly, the number of floors is restricted to 3. That's about it. http://thenext100days.org/wp-content/uploads/2022/03/Anna-Cheniuntai-Limitations.mp4 What PROBLEM is Apis Cor Solving? Apis Cor solves an outdated construction industry. Traditional construction just cannot keep up with demand. Especially, when you consider worldwide housing needs. For example, in the USA, there is a shortage of 5 million houses. The problem is the industry relies on skilled labour that is limited. It is getting older and very expensive too. This means, construction companies cannot increase productivity to build more homes. The problem is the speed, quality and cost of construction. This creates an affordability and availability problem. http://thenext100days.org/wp-content/uploads/2022/03/Anna-Cheniuntai-Construction-Problems.mp4 Apis Cor are Creating a New Type of Construction Worker - Robot Operator! http://thenext100days.org/wp-content/uploads/2022/03/Anna-Cheniuntai-Robot-Operators.mp4 You have to watch this: A short video of how Apis Cor built the World's Largest 3D Printed Building. Shell of House Build Productivity Gains It's the shell of the house that's really important to building affordable homes. Apis Cor are ahead of the market in this critical respect. http://thenext100days.org/wp-content/uploads/2022/03/Anna-Cheniuntai-Shell-of-House.mp4 Wow!
	#316 Chris Martin – Business Finance	24 Mar 2022	00:48:24
Does your business need more cash? Do you need money to invest in equipment? Or perhaps just some help with your working capital? Chris Martin can help you. He shares with us how businesses can benefit from his services as an intermediary with lenders. Origin Finance is Chris Martin's company and they supply business finance solutions. They are based near Northampton. What is business finance? http://thenext100days.org/wp-content/uploads/2022/03/Chris-Martin-What-is-Business-Finance.mp4 The primary target for Origin Finance is to fund businesses through periods of growth. Do you fill the gap that Banks leave? http://thenext100days.org/wp-content/uploads/2022/03/Chris-Martin-Do-you-fill-the-banks-gap.mp4 Are Small Enterprises Always a Good Risk? Nope. Chris told us his first priority is to protect his lenders' money. Secondly, he gets the required funding into the businesses that need it. At the moment, as a result of the artificially high levels of Government money. There is a high level of fraud out there. So, Origin Finance spend time weeding out the potential fraudsters. Moreover, Chris thinks the increased level of fraudulent activity has meant Banks are even more likely to reject loan applications. What's surprising, is Banks don't have the systems to weed out these fraudsters, so they say no to just about everybody. http://thenext100days.org/wp-content/uploads/2022/03/Chris-Martin-Approach-to-lending-different.mp4 What Sort of Things Could I ask For Financing For? As per usual, Kevin asked another great question... Anything but property. That's because there are better people who can help with property. Asset Finance - a gym company who wanted a 4th gym kitting out. http://thenext100days.org/wp-content/uploads/2022/03/Chris-Martin-What-are-loans-for.mp4 Chris Martin Testimonial for The Next 100 Days Podcast http://thenext100days.org/wp-content/uploads/2022/03/Chris-Martin-Testimonial.mp4 Chris also highlighted the show to his many followers on LinkedIn. Contact Chris Martin of Origin Finance Website: Origin Finance Telephone: 01604 926 226 LinkedIn: Chris Martin The Next 100 Days co-hosts… Graham Arrowsmith Finely Fettled helps organisations that want to market to affluent and high net worth customers with direct marketing campaigns and data services. Meet Professionals – Offers large financial advisory groups with 50+ IFAs a white-labelled lead generation and conversion system. Contact Graham: LinkedIn: Visit Graham's LinkedIn Profile Twitter: Visit Graham's Twitter Page Email: Email Graham Direct Kevin Appleby Kevin is a Chartered Accountant who has worked as a management consultant for a number of years specialising in finance transformation and implementing business change. Currently, he is COO of GrowCFO. GrowCFO is Where Finance Leaders Grow Together. Becoming a successful CFO requires commitment and dedication towards delivering your full potential. GrowCFO provides both community and CPD accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
	#315 Wayne Moloney – B2B Sales	18 Mar 2022	00:52:26
B2B Sales with Wayne Moloney Wayne Moloney is an expert in B2B Sales. So, what do you really want from an expert? The answer is, to share your expertise simply. He's doing that with his novel all about a complex B2B Sales situation. Yes, a novel. It's called: The Wentworth Prospect. It's Business Development, Not Sales Wayne started his career as an engineer. He soon realised that wasn't for him. So, he got into sales. And now an author. Previously, he wrote a book about sales management. Why? Because he'd been thrown into sales management. You know, managing people. The damned hard thing. He'd been a young successful salesman but became a rubbish sales manager. Not the first, not the last! Wayne also wrote a book on the basics of B2B Sales. That's because he got annoyed by other books suggesting there is a silver bullet. What has been Wayne's Career Passion? http://thenext100days.org/wp-content/uploads/2022/02/Wayne-Moloney-The-Wentworth-Propsect.mp4 So, Wayne wrote The Wentworth Prospect. Moreover, the story featured a heroine. Why a female character? Wayne explained, that females are still under-represented in sales. Surprisingly, females tend to be more successful than men. Interestingly, they tend to be more empathetic. Additionally, they are keener to discover what is happening in a situation. Why Did You Write a B2B Sales Story? http://thenext100days.org/wp-content/uploads/2022/02/Wayne-Moloney-Why-a-story-book.mp4 Wayne shared the first 3 chapters of The Wentworth Prospect: Download the first 3 chapters Is it Hard to Get Your Head Around the Book? http://thenext100days.org/wp-content/uploads/2022/02/Wayne-Moloney-Getting-Your-Head-Round-It.mp4 What are Lean Sales? Wayne also spoke about 'lean sales'. It means, to reduce waste add value continual improvement How much waste have you got? Start with your unqualified pipelines. http://thenext100days.org/wp-content/uploads/2022/02/Wayne-Moloney-Lean-Sales.mp4 Wayne Moloney Provides The Next 100 Days Podcast with a Testimonial http://thenext100days.org/wp-content/uploads/2022/02/Wayne-Moloney-Testimonial.mp4 The Next 100 Days co-hosts… Graham Arrowsmith Finely Fettled markets to high net worth customers. He uses direct mail and inserts campaigns. Meet Professionals – Offers large financial advisory groups with 50+ IFAs a white-labelled lead generation and conversion system. Contact Graham: LinkedIn: Visit Graham's LinkedIn Profile Twitter: Visit Graham's Twitter Page Email: Email Graham Direct Kevin Appleby Kevin is a Chartered Accountant who has worked as a management consultant for several years. He specialises in finance transformation and implementing business change. Currently, he is COO of GrowCFO. GrowCFO is Where Finance Leaders Grow Together. GrowCFO provides both community and CPD accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
	#314 Phil Fraser – Business Sounding Board	11 Mar 2022	00:45:29
Being a Business Sounding Board with Phil Fraser What is a business sounding board? Well, it's a cross between a business mentor and a business coach. Phil is a 'got the T shirt' adviser. Moreover, he makes for a useful business sounding board when you are stuck. What is a Sounding Board? http://thenext100days.org/wp-content/uploads/2022/02/Phil-Fraser-Business-Sounding-Board.mp4 Phil says it helps not to be in the business. That way he can stay curious. The more curious he is, the better questions he can ask. As he is looking at a business from the outside in, it gives him a different perspective from the owner. 2 Classic Questions to ask... Why did you do that? Why did you do it that way? Business owners hate those questions. The answer is usually, I did it like that in my old business, or, we've always done it like that. As Phil says, those are TERRIBLE answers. http://thenext100days.org/wp-content/uploads/2022/02/Phil-Fraser-Why-Did-You-Do-That.mp4 Examples of Phil's Work http://thenext100days.org/wp-content/uploads/2022/02/Phil-Fraser-Examples.mp4 Phil Fraser provides The Next 100 Days Podcast a Testimonial http://thenext100days.org/wp-content/uploads/2022/02/Phil-Fraser-Testimonial.mp4 Contact Phil Fraser LinkedIn: Phil Fraser Website: Business Sounding Board The Next 100 Days co-hosts… Graham Arrowsmith Finely Fettled helps organisations that want to market to affluent and high net worth customers with direct marketing campaigns and data services. Meet Professionals – Offers large financial advisory groups with 50+ IFAs a white-labelled lead generation and conversion system. Contact Graham: LinkedIn: Visit Graham's LinkedIn Profile Twitter: Visit Graham's Twitter Page Email: Email Graham Direct Kevin Appleby Kevin is a Chartered Accountant who has worked as a management consultant for several years specialising in finance transformation and implementing business change. Currently, he is COO of GrowCFO. GrowCFO is Where Finance Leaders Grow Together. Becoming a successful CFO requires commitment and dedication towards delivering your full potential. GrowCFO provides both community and CPD accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
	#439 – Graham Arrowsmith & Arshiya Kapil – MeclabsAI & MicroYes	23 Aug 2024	00:57:34
MeclabsAI & MicroYes Summary of the Podcast Introducing MeclabsAI and MicroYes.ai Graham and Arshiya introduce MeclabsAI, a marketing AI platform that provides a range of services including copy generation, financial management, and marketing strategy. They announce the launch of their new brand MicroYes.ai which will focus on promoting MeclabsAI, especially to small and medium-sized marketing agencies in the UK and India. MicroYes.ai's value proposition Graham explains that MicroYes.ai will provide agencies with access to MeclabsAI's Experts, Apps and libraries. All three combine or can be used separately to improve their clients' marketing performance. An example of this is Webpage Analyser, conversion pro and project planning. Sneak peek!... Targeting small/medium marketing agencies Arshiya outlines the initial customer profile for MicroYes.ai - heads of business development within small to medium-sized marketing agencies. They are considered likely to get value from the platform to enhance their services and outcomes for their own clients. Upcoming 42 AI podcast Graham and Arshiya announce the launch of a new podcast called 42ai 42ai will provide further insights and updates on how the platform is developing, its use cases and options for new clients. The "ultimate question to life, the universe and everything" that famously has the answer of 42 is the question posed in Douglas Adams' The Hitchhiker's Guide to the Galaxy series. In the story, the supercomputer Deep Thought is tasked with finding the "Answer to the Ultimate Question of Life, the Universe, and Everything." After 7.5 million years of computation, Deep Thought reveals that the answer is 42. However, Deep Thought explains that the truly hard part was not finding the answer, but rather determining the actual question that 42 is the answer to. Deep Thought then creates an even more powerful computer called the Earth to find the real question. Unfortunately, the Earth is destroyed before it can unveil the question. So the "ultimate question" that corresponds to the answer of 42 is never definitively revealed in the Hitchhiker's Guide stories. It remains a mystery, with the implication that the true nature of the universe is so complex and enigmatic that it cannot be easily captured in a simple question. The lack of a clear question highlights the absurdity and humor in the idea of there being a single, ultimate answer to the mysteries of existence. Graham with the help of Meclabs is going to change all that. Watch this space for the "ultimate question" Clips from the Podcast What is MeclabsAI? "The answers to every problem!" https://thenext100days.org/wp-content/uploads/2024/08/AK-GA-MeclabsAI.mp4 Graham explains too https://thenext100days.org/wp-content/uploads/2024/08/GA-MeclabsAI.mp4 The Next 100 Days Podcast Library Note: You can even create a library based on how you write, how you speak and then ensure your content is based on you, by asking AI to reference your library! https://thenext100days.org/wp-content/uploads/2024/08/Arshiya-Kapil-Libraries.mp4 Search the N100D Library for Marketing Insights! https://thenext100days.org/wp-content/uploads/2024/08/GA-N100D-Librarymp4.mp4 Arshiya and Graham are both Northerners! https://thenext100days.org/wp-content/uploads/2024/08/G-Arrowsmith-A-Kapil-42ai.mp4 Landing Page - 8 Different MicroYesses https://thenext100days.org/wp-content/uploads/2024/08/8-MicroYesses.mp4 Announcing the name of the brand to promote MeclabsAI MICROYES.ai https://thenext100days.org/wp-content/uploads/2024/08/MicroYes.mp4 Are You a Small to Medium Marketing Agency in the United Kingdom or India? GET IMMEDIATE ACCESS NOW: https://meclabsai.com/share/L8ROV9PVoxF1aRN/?fpr=2pxtl Contact: Arshiya Kapil arshiya@finelyfettled.co.uk or Graham Arrowsmith graham@finelyfettled.co.uk Call: +44 1535 654930
	#313 Shiv Gupta – Online Marketing	04 Mar 2022	00:48:01
Online Marketing with Shiv Gupta Shiv has been around online marketing since his teens. His New Delhi based business now has over 100 staff. Incrementors attracts online marketing clients from around the world. We recorded the podcast mid-afternoon. Shiv is known as a 'night owl' as to him, at 8.30 pm his local time, that's the middle of his day. That's because the majority of his clients are from the US and Canada. Incrementors Provide Online Marketing Shiv helps clients to get more traffic, leads and sales from Email automation, PPC and SEO services. More important than getting traffic to a website, he focuses on increasing sales once they have arrived. Such strategies include setting up proper calls to action. http://thenext100days.org/wp-content/uploads/2022/02/Shiv-Gupta-Messaging.mp4 Prior to providing focused copywriting to improve website messaging, Incrementors provide training sessions to identify who they wish to sell to. If you are struggling to convert people once they get to the site, it might be because you've attracted the wrong crowd! Moreover, if you ask and answer questions about your ideal audience you'll get a much better feel for who to attract. Age Demographics Interests Pain points Pleasures in life Once his clients start writing to these points, his clients start to realise the errors they have made in their copy, their offer on their website. With these changes... "...the content of the website changes and that's when the magic starts!" Shiv Gupta Is this process a lot of work? Version one is better than version none. Shiv Gupta How to get more people to your website http://thenext100days.org/wp-content/uploads/2022/02/Shiv-Gupta-Getting-traffic.mp4 Backlinks? Shiv says focus more on the quality of content and that will attract your ideal clients and the links you need. Do you care about the quality of leads you generate? http://thenext100days.org/wp-content/uploads/2022/02/Shiv-Gupta-Back-Links-Quality.mp4 Kevin points out that podcasting is an excellent strategy for creating backlinks. It is much more than that. Kevin and I have done research on the name of the guest. The Next 100 Days Podcast invariably ranks on either page 1 or page 2 for the guest! For fun, I have just Google searched a few recent guests: John Lamerton - Page 2 Stuart McDonagh - Page 1 Steven Haggerty - Page 2 Odessa Sherreard - Page 1 Therefore, Shiv recommends all his clients become guests on podcasts. As a consequence, personal branding is such an important factor in attracting new clients. Tips From Shiv Gupta Work on content that solves problems. More demand generation rather than lead generation. http://thenext100days.org/wp-content/uploads/2022/02/Shiv-Gupta-Demand-Generation.mp4 Shiv Gupta Gives The Next 100 Days Podcast a Testimonial http://thenext100days.org/wp-content/uploads/2022/02/Shiv-Gupta-Testimonial.mp4 Contact Incrementors Website: https://incrementors.com Telephone: +1 (973) 327 3771 Email: marketing@incrementors.com The Next 100 Days co-hosts… Graham Arrowsmith Finely Fettled helps organisations that want to market to affluent and high net worth customers with direct marketing campaigns and data services. Meet Professionals – Offers large financial advisory groups with 50+ IFAs a white-labelled lead generation and conversion system. Contact Graham: LinkedIn: Visit Graham's LinkedIn Profile Twitter: Visit Graham's Twitter Page Email: Email Graham Direct Kevin Appleby Kevin is a Chartered Accountant who has worked as a management consultant for a number of years specialising in finance transformation and implementing business change. Currently, he is COO of GrowCFO. GrowCFO is Where Finance Leaders Grow Together. Becoming a successful CFO requires commitment and dedication towards delivering your full potential. GrowCFO provides both community and CPD accredited training designed t...
	#312 Martin Booth – Copywriting	25 Feb 2022	00:41:25
Copywriting with Martin Booth Copywriting expert Martin Booth rejoins The Next 100 Days Podcast for the second time. His first visit was back in 2018. Meanwhile, over the course of the last 3 years he has developed his business. He says he has attracted some fantastic clients. Martin's weakness is that he loves writing. How Did Martin Grow His Copywriting Business? Martin says he worked hard, networked lots and got referrals and testimonials for his work. http://thenext100days.org/wp-content/uploads/2022/02/Martin-Booth-How-Did-He-Buiild-His-Copywriting-Business.mp4 He has a business associate in the States who encapsulated his networking approach. He said, who do you remember most from networking meetings? Do you remember the guy who pitches you his elevator pitch or the guy that asks you a lot of questions and is interested in you? Therefore. Martin's friend said beware of having "COMMISSION BREATH". Specifically, that means you are coming across as desperate for the sale. Create Your 10 WORD Introduction Generally, Martin says you should distill what you do and what you bring to people in 10 words. On the day of the podcast, Martin attended a networking meeting beforehand. In this case, someone came up to him, as you do, and asked 'what do you do?'. Martin said: "I'm a copywriter, [I write great words that help you get more business.]" http://thenext100days.org/wp-content/uploads/2022/02/Martin-Booth-10-Word-Networking-Intro.mp4 How Do You Get Clients? http://thenext100days.org/wp-content/uploads/2022/02/Martin-Booth-How-He-Gets-Business.mp4 Martin's Testimonial for The Next 100 Days Podcast http://thenext100days.org/wp-content/uploads/2022/02/Martin-Booth-Testimonial.mp4 Contact Martin LinkedIn: Martin Booth Website: LeBoo Media The Next 100 Days co-hosts… Graham Arrowsmith Finely Fettled helps organisations that want to market to affluent and high net worth customers with direct marketing campaigns and data services. Meet Professionals – Offers large financial advisory groups with 50+ IFAs a white-labelled lead generation and conversion system. Contact Graham: LinkedIn: Visit Graham's LinkedIn Profile Twitter: Visit Graham's Twitter Page Email: Email Graham Direct Kevin Appleby Kevin is a Chartered Accountant who has worked as a management consultant for a number of years specialising in finance transformation and implementing business change. Currently, he is COO of GrowCFO. GrowCFO is Where Finance Leaders Grow Together. Becoming a successful CFO requires commitment and dedication towards delivering your full potential. GrowCFO provides both community and CPD accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
	#311 Stuart McDonagh – Scheduling	18 Feb 2022	00:55:29
Scheduling with Stuart McDonagh Scheduling expert Stuart McDonagh joins the podcast for this episode. Stuart worked alongside Kevin Appleby earlier in their careers. Kevin's son aged with Stuart and so Kevin had inbuilt experience managing his relationship with Stuart. Now, Stuart runs We Schedule It. Intrapreneur An entrepreneur is that anti-establishment person in the company, who creates new opportunities. Stuart was a bit like that himself. http://thenext100days.org/wp-content/uploads/2022/02/Stuart-McDonagh-Intrapreneur.mp4 What Problem is We Schedule It Solving? The We Schedule It business was founded in May 2020. Originally, it was to address the back-log of appointments in the NHS. Stuart came up against an immovable object. Despite the fact that the non-care and treatment side of the NHS which desperately needs reform. He cites the booking, the scheduling, the availability. Stuart really wanted to help the NHS fix these all too obvious problems. Quickly, he got a team around him and produced a Minimum Viable Product, which he took to the NHS. And failed, as he said. Since then, he has pivoted to become a services scheduling app, where he says there is a 'white space' for a service. Now, they are entering pre-seed funding round to acquire funds to develop their business. Is it Failure, or is it Learning? Stuart is clearly bothered by the experience, but all that tells us is he cares very much about fixing issues that as a Nation, we can and should get fixed. For example, the NHS app (did you know hey had one?) doesn't do re-scheduling. His solution can. With the NHS, there are any number of roadblocks to overcome to get anything done. There came a point when Stuart and his team realised he just couldn't push treacle up his any further. The Scheduling Pivot In this clip, Stuart tracks through from Scheduling App to a much more sophisticated business services solution. This app covers discovery (who do you want to help you), the payment, the interaction, rescheduling, all the way through to feedback. http://thenext100days.org/wp-content/uploads/2022/02/Stuart-McDonagh.mp4 One example Stuart mentioned was the bereavement process. The app would consolidate all the players in that field. Another example, buying and selling property. Their marketplace is an alternative to Pay Per Click? Does the marketplace look like Yellow Pages? No. Stuart aggregates everyone you need for the bereavement or property sales process. But is this likely? Stuart says he'd twin a big city plus smaller town. Manchester and Sale. Seeking Pre-Seed Investment Stuart is looking for £350,000 of pre-seed investment. Moreover, he has built a 'Negative Nelly' model to present a sensible proposition to an Investor. http://thenext100days.org/wp-content/uploads/2022/02/Stuart-McDonagh-White-Pages-With-a-PPC-Offering.mp4 Therefore, to get a new brand, the service is likely to be re-named ROARI. Stuart's Testimonial http://thenext100days.org/wp-content/uploads/2022/02/Stuart-McDonagh-Testimonial.mp4 The Next 100 Days co-hosts… Graham Arrowsmith Finely Fettled helps organisations that want to market to affluent and high net worth customers with direct marketing campaigns and data services. Meet Professionals – Offers large financial advisory groups with 50+ IFAs a white-labelled lead generation and conversion system. Contact Graham: LinkedIn: Visit Graham's LinkedIn Profile Twitter: Visit Graham's Twitter Page Email: Email Graham Direct Kevin Appleby Kevin is a Chartered Accountant who has worked as a management consultant for a number of years specialising in finance transformation and implementing business change. Currently, he is COO of GrowCFO. GrowCFO is Where Finance Leaders Grow Together. Becoming a successful CFO requires commitment and dedication towards delivering your full potential. GrowCFO provides both community and CPD accredited training designed to grow the next gener...

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