Explore every episode of the podcast The MSP Marketing Machine

Welcome to the final video in our Lead Generation Series for MSPs. In this video, I’ll introduce the Power Audience concept—a proven strategy to build and leverage a large audience over time, generating consistent leads and driving long-term growth for your MSP. Ready to Build Your Power Audience? Join our membership for a done-with-you service, including step-by-step guidance, templates, and weekly support: https://www.itrockstars.net Work with me directly to set up and manage your marketing system: https://calendly.com/itrockstars/one-on-one-with-scott-clone

Welcome back to our Lead Generation Series for MSPs. In this video, I’ll walk you through the practical steps to set up and run lead gen ads that drive results for your MSP.

With insights from working with over 500 MSPs since 2016, I’ll share what works, what doesn’t, and the lessons we’ve learned so you can avoid costly mistakes.

Want to Work With Us?

Join our membership for a done-with-you service to create high-performing ads: https://www.itrockstars.net

Schedule a call with me to manage your ads and marketing strategy: https://calendly.com/itrockstars/one-on-one-with-scott-clone

Welcome back to the Lead Generation Service for MSPs! In this video, I’m sharing real-world stats from one of our best-performing campaigns at IT Rockstars. You'll see exactly how we helped Steve from Tekcom Computers in Wylie, Texas, generate 24 leads in just four days with a minimal budget using lead gen ads on the Meta platform.

Ready to Level Up Your Lead Gen?
Join our membership for a done-with-you marketing service: https://www.itrockstars.net
Work with me directly to manage your marketing and ad spend: https://calendly.com/itrockstars/one-on-one-with-scott-clone

Stay tuned for the next video, where I’ll walk you through how to set up lead gen ads for success in your MSP business.

In this video, we’re diving into the top lead generation strategies for managed service providers (MSPs) and IT businesses. I'll cover the pros and cons of each method, sharing insights from over 500 MSPs we've worked with at IT Rockstars. Whether you’re looking to scale your client base or just starting your marketing efforts, this video is packed with actionable advice. Want Help with Your Marketing? Join our membership for a done-with-you lead generation service: https://www.itrockstars.net Schedule a call with me: https://calendly.com/itrockstars/one-on-one-with-scott-clone

Many MSPs have tried tactics like Google Ads, hiring salespeople, SEO, social media, and building flashy websites—only to find they’re still not getting results. The problem often comes down to one thing: a lack of an intentional and strategic lead generation system. In this episode, I explain how to create a predictable, scalable system that not only brings in leads but also adds long-term value to your business. Ready to take action? Visit our website: https://www.itrockstars.net Book a one-on-one call with me: https://calendly.com/itrockstars/one-on-one-with-scott-clone

I spoke with Michael Bakaic of The Cyber Score - he's been helping a handful of MSPs with in person events - something I've always struggled to get my head around. Michael dives into the ultimate conversation starter at events for MSPs which is his "Cyber Score" hook. Like this video and want to learn more about IT Rockstars? Visit: https://www.skool.com/mspgames

Inspired by a recent 5:30 a.m. encounter with Gary Vaynerchuk's latest advice. Gary advocates for a return to daily posting—videos, images, and content shared across all platforms—to connect with a hyper-targeted audience.

But is it really the best strategy in 2024?

Scott reflects on his past experience posting every day, the effectiveness of ads for generating leads, and the challenges IT businesses face in creating genuine content. Should he go back to daily posting or stick with the simplicity of ads?

Join Scott as he breaks down the pros and cons, shares his personal journey, and considers what authentic social media engagement means for MSPs today.

MSPs: Have you ever tried lead gen ads on the Meta platform? Powerful and great value. Here's the process I use to warm those leads up: 1) Run the ads to a lead magnet, webinars work best. 2) Re-market to those leads via your CRM of choice. 3) Follow up with the leads once they've been warmed up with your content. Easy when you know how - here's a video with a high level overview of the process. https://www.skool.com/mspgames/about #mspmarketing #itrockstars #itservices

I often emphasize the importance of "high-quality leads," but the big question is, how do you actually get high-quality leads for your MSP? In this video, I break down exactly how we generate these leads for our clients at IT Rockstars and how you can build a sizeable pool—think 2000+ high-quality leads for your sales process.

It's not rocket science, just hard work. Check out our membership at https://www.skool.com/mspgames/about

This conversation was generated using NotebookLM by Google the data source is ebook I wrote for MSPs back in 2024 check out the full book here: https://www.amazon.co.uk/SEO-Guide-MSPs-Read-Sales/dp/B0CV5RTLWZ

This is a practice presentation - we have a system here at IT Rockstars called The MSP Shadow System.  It's a way you can outrank bigger IT companies in the search by uncovering topics they are not focusing on.  Find out more about IT Rockstars at our skool group >> https://www.skool.com/mspgames/about

Ever wonder about your M365 data and how safe it is from data loss? Many are now looking at backup solutions that take thier microsoft data and backup to an alternative location. Today we look at Syscloud and what can be backed up to Amazon's AWS platform.

Mike Anderson from EasyDMARC dives into the tool and explains how managed IT service providers (MSPs) can leverage the multi customer module to add an additional profit centre for thier business. Since the recent changes Gmail and Yahoo have both deployed DMARC/DKIM and SPF has been a hot topic. Many small businesses don't have any of these email sending/delivery standards in place and it's costing them money in mutiple areas. For a free trail of the EasyDMARC solution check out my affiliate link https://partners.easydmarc.com/cwtz9opyac2b

In this episode, I dive into some agency-related questions for Gabby from Electric Peach. She specializes in marketing for MSPs. One of the points she touches on is evaluating your current business assets, including your quotes. From a marketing perspective, this is something I've never considered before. Adding line items for services and software in quotes is straightforward, what about the copy? Are your quotes too confusing or overly technical? Does the copy convert? It's worth reviewing, as it could be a small hinge in your business that, once fixed, will swing open big doors for you.

Have fun, grow your IT business: https://msp.games

Ever had a red flag customer? Do you have a process nailed down when you get an unhappy customer and what you should be doing to resolve? I speak with Michelle and discuss service delivery for managed IT service providers.

Entering the world of insurance from an MSP perspective - what you need to know and why going via a broker is crucial.

I had to reverse engineer this MSP's marketing efforts to see exactly how they were growing thier business. Looks like on first impressions it's based on thier SEO for local term like "IT Support Bristol & "IT Support Bath". Does your IT business rank in the search for local terms? It is almost a silver bullet when it comes to leads.

Cloudtango & MSP Near Me are both highly relevant web directories your IT business should be listed in - we cover them both in this episode.

Ran $1500 to a landing page - no sales - in this episode we dive into the stats and learnings - there's no failures in marketing - things that don't go ot plan always have a something that you can learn from them.

Aluminum is an abundant metal, but not so long ago, it was scarce. The same might be true for your IT business, where leads might be scarce. How can you change your situation so that leads are abundant?

Gaining topical authority using subtopics that link to a main topic in your IT business blog is a great way to rank in the search engines. Check out the IT Rockstars one month free trial for full details on how to rank your IT business top of the search.

Back in the old days you could just outrank your competitors with backlinks - the more you had the higher you'd get in the search. The search engines soon caught onto this manipulation - now the quality of the backlink is what's important.

There's a way you can outrank the competition and fly under the radar of much bigger IT businesses. In this video, I detail how you can deploy 'shadow keywords' for your website that will allow you to obtain more sales appointments.

A subtle change in the marketplace has been taking place since the pandemic. You might not have noticed, i'm stating the obvious here but it has to be acknowledged so you can take advantage of it.