The Mindfulpreneur: Build, Launch & Grow Your Brand – Details, episodes & analysis

In this episode, we dive into the brand-building journey of Melanie Cruickshank, the founder of da lish cosmetics. Da lish is a cruelty free, ethically sourced and give women who are looking for a clean alternative fabulous options for colour cosmetics. They work with many women who have or had Cancer, skin aliments, poor self confidence and help make them feel their absolute best. 

Melanie shares how she transitioned from a career in advertising and marketing to creating a successful clean beauty brand with no prior experience or connections in manufacturing or entrepreneurship. Despite having done everything “backwards”, she ended up with an incredible business and community. Her story is one of perseverance, learning from mistakes, and the power of community in building a brand that resonates deeply with its audience.

Key Takeaways:

• Start with a Purposeful Product: Successful brands often begin by addressing a specific, personal problem. Identifying a clear need in the market ensures your product has a strong purpose and resonates with your target audience. How to: Focus on solving a real problem that you or your customers face, which will help establish a strong foundation for your brand.

• Launch with Strategy and Flexibility: Many entrepreneurs learn the importance of having a well-thought-out marketing plan through trial and error. How to: Develop a detailed marketing strategy before launching, which includes understanding your target audience, setting a realistic budget with a buffer for unexpected costs, and remaining flexible to adapt as you gather data and feedback.

• Simplify Your Product Offering: A streamlined product line can strengthen your brand and make decision-making easier for consumers. How to: Focus on offering a curated selection of essential products that meet your customers' core needs. Avoid overwhelming them with too many options, and instead, build a brand identity around simplicity and quality.

• Leverage Social Media Effectively: Social media platforms like TikTok and Instagram are powerful tools for building brand awareness and driving sales, especially when used strategically. How to: Post consistently, aiming for at least three times a day on TikTok over a month to see significant growth. Ensure your content is valuable—whether it’s educational, entertaining, or informative—rather than just promotional, to engage your audience effectively.

• Build and Engage a Supportive Community: Connecting with like-minded entrepreneurs and seeking mentorship can be crucial for growth. How to: Join industry-specific groups or networks to share information, resources, and support. Don’t hesitate to reach out to others for advice and collaboration opportunities. Building a strong community can provide invaluable insights and foster a sense of belonging that supports your brand's growth.

Follow: https://www.instagram.com/dalishcosmetics

Join the FAB Squad newsletter: https://www.dalishcosmetics.com

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Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram.

This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media.

Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.

https://nomadcre8tive.com/

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On this episode, Joy McCarthy discusses the evolution of her career from starting Joyous Health, a wellness brand, to co-founding Hello Joyous, a sustainable beauty brand.
Joy McCarthy is a Holistic Nutritionist and founder of JoyousHealth.com, an award-winning blog and co-founder of Hello Joyous, an organic + plant-forward beauty brand with a rock-solid mission: to help people find more joy in the everyday.
She is an author of three bestselling cookbooks: Joyous Health, The Joyous Cookbook and Joyous Detox, a World Gourmand Cookbook Award recipient.
Joy talks about the motivation behind creating truly clean products, the challenges of separating her personal brand from her product line, and how focusing on transparency has set her apart in a heavily greenwashed industry. Joy also shares practical advice for entrepreneurs on managing multiple business channels, the importance of self-care, and her approach to product formulation and certifications.

Key Takeaways

• Building Trust Through Transparency: Success in the clean beauty space hinges on transparency and genuinely delivering on promises. Avoid common industry pitfalls by ensuring your products are genuinely clean and effective. How to: Be transparent with your ingredients and avoid marketing shortcuts that mislead consumers.

• The Power of Focus in Brand Building: Separating a product line from a personal brand can lead to significant growth. By creating a distinct brand identity, you can better target your audience and streamline your marketing efforts. How to: Consider when a product line might benefit from its own brand and invest in professional branding and design to make the transition.

• Navigating Greenwashing: The term “clean beauty” is often misused. To stand out, ensure your products are not just labeled as clean but truly are, with no hidden harmful ingredients. How to: Educate your consumers on how to identify greenwashing and be transparent about the certifications and standards your products meet.

• Balancing Retail and Direct-to-Consumer Sales: Both retail and direct-to-consumer channels have their advantages. Retail can help manage inventory and cash flow, while direct sales often offer better margins. How to: Evaluate your business model to decide the right mix of sales channels for your brand.

• Self-Care as a Business Strategy: Prioritizing your health is essential for sustained entrepreneurial success. When you take care of yourself, you can better manage your business and personal responsibilities. How to: Schedule time for self-care activities like exercise and proper nutrition, and recognize the importance of harmony over balance in work and life.

Where to Learn More

• Visit Joyous Health: https://www.joyoushealth.com
• Explore Hello Joyous: https://www.hellojoyous.com
• Follow on Instagram: https://www.instagram.com/joyoushealth https://www.instagram.com/hellojoyous_/ 

USE CODE MINDFUL10 FOR 10% OFF WWW.HELLOJOYOUS.COM

Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram.

This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media.

Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.

https://nomadcre8tive.com/

https://www.amazon.ca/shop/nomadcre8tive

https://www.instagram.com/themindfulpreneurpodcast/

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USE CODE MINDFUL10 FOR 10% OFF WWW.HELLOJOYOUS.COM

Ana Pautassi shares how she went from documenting her travel experiences in "Dreaming Big in my 20s" to creating her business Dreaming Big Lifestyle. 

As a business coach and marketing strategist, Ana helps small business owners and entrepreneurs start and grow their businesses to achieve financial stability and time freedom through marketing strategies, business strategies and mindset work.

Finding true happiness often means overcoming internal resistance. We dive into how self-reflection and personal growth transformed Ana’s life and share the steps that brought clarity and alignment to her actions and beliefs.

We also cover critical elements of mindset and strategy for entrepreneurs. From redefining failure as a learning opportunity to setting clear measurements for success, we explore how to avoid constant comparison and self-doubt.

On this episode we talk about:

- Overcoming Resistance in Pursuing Success Through Self-Discovery

- Building Your Own Dream

- How to Embark on a Mindset Journey Towards Financial Stability

- How to Make Value-Driven Decisions as an Entrepreneur

- How to Cultivate a Success Mindset as an Entrepreneur

- Practical Advice for Building Your Business

https://www.instagram.com/dreamingbiglifestyle/ 

https://www.youtube.com/channel/UCtQJZ2B1CmruHe7d56TSiKw

https://www.dreamingbiglifestyle.com/ 

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Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram.

This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media.

Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.

https://nomadcre8tive.com/

https://www.amazon.ca/shop/nomadcre8tive

https://www.instagram.com/themindfulpreneurpodcast/

Join me and Blair Mlotek, writer, social strategist, and co-founder of Cleo Social, as we tackle the essentials of building a robust social media strategy. Listen in as Blair imparts her wisdom on identifying your target audience, which is the cornerstone of any effective social media plan. We discuss the importance of remaining flexible with your strategy, ensuring it evolves with your audience's needs and the ever-changing landscape of social media marketing.

As we progress, we shift our focus to the undeniable impact of social media on sales. Understand how engagement metrics like post saves and shares can reveal the true value of your content and indicate brand awareness. We explore the art of content creation and brand storytelling, emphasizing the significance of sharing a brand's narrative to forge stronger customer connections and drive sales. 

If you’re an entrepreneur or managing a brand and have been thinking about building a social media strategy, this episodes for you. We’ll walk you through some of the core questions you should be asking yourself when building a social media strategy and provide you with some tips for whenever you’re feeling unsure or stuck about your next social media move.

On this episode we talk about:

-Why a social media strategy is important

-How to define your target audience

-How to set social media specific goals

-How to decipher which social platforms are best for your brand

-The key to social media posting schedules

-Creating content that resonates with your audience

-How to optimize your social pages

https://www.cleosocial.com/

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Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram.

This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media.

Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.

https://nomadcre8tive.com/

https://www.amazon.ca/shop/nomadcre8tive

https://www.instagram.com/themindfulpreneurpodcast/

This week's episode features a candid discussion with Sophie Collins, co-founder of One Wednesday. Listen in as we unwrap the evolution of her brand; a female-founded company that creates high quality yet attainable products to elevate your everyday life. With features in Goop, Elle, and The Globe and Mail and endorsed by Jillian Harris’ ‘'The Jilly Box’, Sophie has put in the hard work to build a mindful business that suites her life, and not the other way around.

Sophie shares how adaptability and a mindful approach to entrepreneurship have been pivotal in aligning her business ambitions with personal values, ensuring that her life isn't overshadowed by her business endeavours. 

Discover the crucial role that systems, team building, and mental fortitude play in scaling a business without compromising your well-being. We discuss how maintaining perspective, prioritizing health and family, and the art of strategic trade-offs can lead to a more fulfilling entrepreneurial path. Hear how personal well-being isn't just a luxury, but a necessity that reflects in the success of your professional ventures.

I share my personal experiences and strategies in networking and sales, emphasizing the significance of genuine connections and persistent outreach. We also examine the challenges that come with running a business, such as navigating external events and the constant demand for problem-solving.

On this episode we talk about:

- Being a Mom and Business Owner, Balancing Work and Family Life

- Creating a business to suit your life (not the other way around)

- The Importance of Prioritizing Rest for Inspiration 

- Building Brands Through Collaborations

- Pushing Through Failures as a Path to Success

https://www.instagram.com/one_wednesday_shop

https://www.onewednesdayshop.com

https://www.instagram.com/sophieccollins

https://www.sophiecollins.com/

https://whatimlovinglately.substack.com/

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Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram.

This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media.

Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.

https://nomadcre8tive.com/

https://www.amazon.ca/shop/nomadcre8tive

https://www.instagram.com/themindfulpreneurpodcast/

Listen in as I break down the five common pitfalls of social media management that could be hindering your digital success. I share essential tips to enhance your online presence, whether you're building a personal brand or spearheading a company's social media. Discover the art of balancing content types, setting clear goals, and engaging with your audience to create a two-way conversation that can propel your social media efforts to new heights.

I also tackle the importance of content optimization and the consequences of neglecting social media analytics. By focusing on value-driven content, you can captivate your audience and maintain their interest without bombarding them with sales pitches. Tune in to learn how to refine your strategy and achieve a more effective and engaging online presence.

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Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram.

This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media.

Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.

https://nomadcre8tive.com/

https://www.amazon.ca/shop/nomadcre8tive

https://www.instagram.com/themindfulpreneurpodcast/

Arielle and Elisa are the co-founders of Coldpow; a brand reinventing juicing. Their tasty and nutritious juicing solution is made with whole, freeze-dried fruits, veggies, and superfoods, packaged in a compact sachet for on-the-go convenience. Their product provides all the benefits of consuming cold pressed juice, without the messy and wasteful juicing process.

These co-founders share candidly about their brand development journey thus far, from product development, manufacturing issues and their pre-launch marketing efforts. They remind us that a brand is not just built on first impressions but grows through genuine connections and learning from the market's feedback.

We also delve into the personal side of entrepreneurship, discussing the delicate dance of work-life balance, especially for women entrepreneurs managing motherhood alongside business ambitions. The founders highlight the significance of a strong support system and share their experiences with the hurdles that come with securing funding and networking.

The team at Coldpow is giving you 10% off your first purchase using code MINDFUL10. Visit coldpow.com today.

On this episode we talk about:

-How Coldpow Came to Be

-Navigating Manufacturing for a Product

-How to Find a Manufacturer

-The 4 Year Journey on Product Development

-The Quality Assurance Process in Product Development

-Building a Brand and Constantly Re-Branding

-The Importance of Honest Feedback in Business Growth

-Pitching Your Business in Front of Investors

-Evolving Branding Strategies for Product Launch

-Overcoming Challenges in the Startup Journey

-Navigating Work-Life Balance and Entrepreneurship

https://www.coldpow.com/

https://www.instagram.com/coldpowjuice

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Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram.

This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media.

Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.

https://nomadcre8tive.com/

https://www.amazon.ca/shop/nomadcre8tive

https://www.instagram.com/themindfulpreneurpodcast/

On this episode we are joined by Taryn Watts, Founder of The Mind Rebel Academy, and winner of Faces Magazine’s Top Life Coach Award.

Together, we peel back the layers of intuition, revealing the delicate balance between gut instincts and the deeper wisdom that fuels value-driven decisions. We tackle the emotional rollercoaster that entrepreneurs face and offered alternatives to the high-pressure sales tactics that often muffle our inner guidance.

There’s an art to marrying your company's goals with the sacred "why" behind them, an art that can revolutionize both your business and your personal satisfaction. The discussion with Taryn shed light on the profound shifts that happen when we align our actions with our core values.

Leadership is an inward journey as much as it is a guiding force for a team or a company. We explore the personal evolution that comes hand-in-hand with entrepreneurship, the kind that demands self-awareness and authenticity.

On this episode we talk about:

-What is Soul-Led Business Leadership All About?

-Inner Alignment Makes for Better Decision-Making

-Uncovering Your Deepest Yearnings to Uncover Your True Goals and Dreams

-How to Discover your ‘WHY’ in Your Entrepreneurial Journey

-Balancing Self-Care and Business Growth

-Creating Vision Through Self-Coaching

-The Qualities Required for Effective Leadership

-The Power of Self-Centeredness and Why Being Self-Centred is a Good Thing

LEARN MORE ABOUT TARYN WATTS

Freebie: https://www.themindrebel.com/5-days-of-coach-skills-training 

Website: https://www.themindrebel.com
Instagram: https://www.instagram.com/the_mind_rebel_academy/
Facebook: https://www.facebook.com/the.mind.rebel.academy
LinkedIn: https://www.linkedin.com/company/the-mind-rebel-academy/ 

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Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram.

This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media.

Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.

https://nomadcre8tive.com/

https://www.amazon.ca/shop/nomadcre8tive

https://www.instagram.com/themindfulpreneurpodcast/

Barbora Samieian has successfully co-founded multiple companies, including Field & Social, and Sundays Furniture - one of the leading Canadian furniture brands. Being featured in Forbes, Architectural Digest & National Post, this is just the beginning for her brands.

Tune in to uncover the beauty and challenges of starting a business from scratch. 

Barbora opened an innovative salad shop called Field & Social in her hometown of Vancouver, and within three years, the business grew from one to four locations. Her candid reflections on the importance of playing to your strengths and learning to pivot through the initial hurdles of hospitality are both educational and uplifting for any aspiring entrepreneur.

Barbara also dives into the behind the scenes of Sundays Furniture brand development. Barbara discusses the transition from the digital sphere to the tangible world of showrooms, underscoring the paramount role of customer relationships and firsthand experiences in the luxury market.

Her insights into brand-building, from local collaborations to customer feedback integration, offer a masterclass in crafting a resonant and trusted business identity.

The heart of our conversation lies in the intricate relationship between entrepreneurship and family, a theme many can relate to, yet few speak of with such honesty. 

On this episode we talk about:

- Growing Two Businesses While Growing a Family

- How to Build a Community Within the Community, in the Furniture Business

- Balancing Entrepreneurship and Parenthood

- The Importance of Physical Showrooms and Spaces to Help with Sales

- Manufacturing Costs and Material Sourcing in Europe and Asia

- Navigating Imposter Syndrome in Entrepreneurship

https://www.sundays-company.com

https://www.instagram.com/sundaysfurniture

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Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram.

This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media.

Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.

This week I’m chatting with the co-founders of Good Juju, Lisa Karandat and Alexa Monahan. 

Good Juju is a luxury zero-waste brand selling high performance, all-natural, plastic-free home & body care products that are good for you, and good for the planet, too.

Not only are their products formulated with pure, clean, organic ingredients, they are also packaged & shipped in plastic-free, biodegradable & sustainably-sourced materials.

On this episode we get into the specifics of Good Juju’s brand creation and deep dive into the product development process. From the rigorous product testing and quality assurance process, to their decision to invest heavily in marketing and PR from the very beginning. We uncover the impact these strategies had on skyrocketing Good Juju to early success.

Good Juju has hundreds of 5 star reviews, has been editors pick in Vogue, InStyle, Marie Claire and Cosmopolitan, been named a 'Brand that Matters' by Fast Company and Lisa and Alexa received the "Ones to Watch" award from the RBC Women of Influence.

We know entrepreneurship isn’t all rainbows and butterflies so Lisa and Alexa also uncover how they faced challenges head on, like skyrocketing shipping rates, ingredient shortages, manufacturing shut downs and insane interest rates, but with their biggest strength being their ability to pivot, they still managed to build a memorable and ever growing brand.

On this episode we talk about:

-The Branding Process and Product Development of Good Juju

-Why Investing in PR and Marketing Early On is a Game Changer

-How to Go About Product Testing, Quality Assurance and Guarantees

-The Challenges of Standing Out in Market

-Entrepreneurial Lessons in Sustainability

-Struggles Launching During a Pandemic

-Sustainability Doesn’t Mean Compromise in Quality or Performance

-The Plastic Pollution Epidemic

-Embracing Imperfect Zero Waste Lifestyle

*Visit ⁠hellogoodjuju.com⁠ to get 15% off your first purchase with code mindful15

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Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram.

This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media.

Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.

https://nomadcre8tive.com/

https://www.amazon.ca/shop/nomadcre8tive

https://www.instagram.com/themindfulpreneurpodcast/