Explore every episode of the podcast The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Marketing Without the Internal Pressure with Alexis Adams | 08 sept. 2026 | 00:19:06 | |
You can know what to post, have the strategy, and still sit there overthinking whether you should share it at all. Alexis Adams joins me to talk about the internal pressure that can make marketing feel harder than it needs to, from perfectionism and comparison to old patterns, self-doubt, and the tension between pushing through discomfort and recognizing when something genuinely isn’t aligned. We get into:
Marketing without internal pressure doesn’t mean you’ll never feel uncomfortable. It means knowing yourself well enough to understand what’s driving the decision and choosing your next step intentionally. Work with AlexisWebsite: https://www.confidentlytherapy.org/ Instagram: https://www.instagram.com/confidently.alexis Alexis offers a free 30-minute audit intensive focused on the mindset, perfectionism, people pleasing, self-doubt, or boundary challenges you’re working through. DM Alexis the word AUDIT to get started. | |||
| Your Black Friday Sale Is Not the First Thing You Should Plan | 02 sept. 2026 | 00:23:23 | |
It’s easy to start planning a Black Friday promotion by asking one question: What should I discount? But before you make the coupon code, you need to know what the campaign is actually supposed to accomplish. I’m walking through how to plan your Black Friday campaign from the business goal out, including how to choose an offer that fits your capacity, think beyond immediate revenue, and prepare your audience before the sale ever goes live. You’ll learn:
A Black Friday campaign doesn’t have to be a one-off revenue push. The goal is to create something that makes sense for your business now and gives customers a clear next step afterwards. Plan your holiday campaignsI’ve refreshed my Holiday Planning Guide with key dates for 2026 and 2027, campaign planning support and resources to help you build your promotions through the end of the year. Get the guide: https://onlinedrea.com/holiday | |||
| Why You’re Getting Engagement but Not Clients | 27 août 2026 | 00:24:20 | |
Your content is getting likes, comments and shares. People are paying attention. So… where are the clients? Before you create more content or redo your entire strategy, it’s time to figure out where the connection between engagement and revenue is breaking down. In this episode, I’m walking you through the most common reasons your content can perform well without creating inquiries or sales. You’ll learn how to tell whether you’re attracting potential buyers, how your offer connects to the conversation and what people need before they’re ready to take the next step. We’ll explore:
I’ll also guide you through a conversion-path audit. You’ll choose one strong piece of content and trace what happens from the moment someone sees it through the final purchase or inquiry step. Once you find the first unclear or broken part of that path, you’ll know what deserves your attention. No frantic content overhaul required. If you’re already showing up but your marketing isn’t creating consistent clients and income, join us inside the Mindful Marketing Lab. You’ll get ongoing strategy support, monthly live trainings and weekly co-working sessions designed to help your marketing contribute to real business growth. Join the Mindful Marketing Lab: | |||
| Your Marketing Metrics Are Trying to Tell You Something | 11 août 2026 | 00:25:32 | |
There are approximately 17 bajillion marketing metrics you could track. Views. Reach. Clicks. Saves. Opens. Watch time. Conversion rates. Revenue. Replies. Subscribers. Stare at all of them long enough and congratulations: you now have another full-time job called “checking your analytics and feeling weird about it.” In this episode of the Mindful Marketing Podcast, I’m sharing a simpler way to understand your marketing numbers without letting every low-performing post ruin your afternoon. Because a post with two likes could still bring in a client. Meanwhile, one with six million views might do very little for your business. Ask me how I know. 😅 We’ll walk through the five stages of a healthy marketing ecosystem:
You’ll also learn how to choose four or five useful metrics for your business, hold a monthly “data date,” and diagnose which part of your marketing needs attention. We’re also accounting for the metric most dashboards conveniently leave out: your energy. In this episode:
Your numbers are information. When you know which ones matter, they can help you make clearer decisions and build a business that supports your actual life. Resources mentionedGet the free Do Less, Market Better Kit: Inside, you’ll find the Energy Budget Tracker to help you compare the results of your marketing activities with the time and energy they require. Join the Mindful Marketing Lab: Join me for a monthly Data Date on YouTube: Explore Metricool: If this episode helped you look at your numbers differently, follow the Mindful Marketing Podcast and leave a rating or review on Apple Podcasts or Spotify. Your support helps more busy business owners find a simpler, smarter way to market. | |||
| ChatGPT Keeps Recommending Me. Here’s Why I Think It’s Happening | 05 août 2026 | 00:29:34 | |
ChatGPT has been recommending my business, and referrals from it have been showing up in my website data for months. So I wanted to know: what does AI actually understand about OnlineDrea? In this episode, I break down the branding signals that may help ChatGPT connect my name with mindful marketing, sustainable social media strategy, and simpler marketing systems for busy people. There is no secret hack here. No guaranteed formula. No stuffing your website with keywords until the robots fall in love with you. What I do have is a recognizable public brand built through consistent messaging, a large body of public work, and third-party sources that describe my expertise. That clarity helps people understand what I do and gives AI tools better information to work with. IN THIS EPISODE • Connecting your personal and business names YOUR BRAND AUDIT Ask: “What are the first three things you associate with my business?” Review your homepage, About page, social profiles, podcast or YouTube description, recent content, interviews, and speaker bios. Search your name in an incognito browser using your business name, main topic, podcast, speaker, and interview. Look for outdated bios, retired offers, broken links, and descriptions that no longer match your work. Then update one public touchpoint. One. We are not rebuilding the whole internet before dinner. Try: [Your name] helps [specific audience] achieve [specific result] through [your approach or expertise]. Mine:Andréa Jones helps busy business owners build simpler marketing systems that connect their content to clients and income. BUILD YOUR BRAND BOOK WITH AI A useful brand book goes deeper than colors and fonts. It documents your positioning, audience, point of view, messaging, offers, signature phrases, content pillars, and voice. Join me live August 13, 2026, at 11:00 a.m. Eastern for this 90-minute workshop. Live attendees can also join Get It Done Week from August 17–21. Replay available afterward. WORKSHOP FREE KIT AI TOOLS PEOPLE MENTIONED | |||
| People Love Your Content... So Why Aren't They Buying? | 21 juil. 2026 | 00:19:37 | |
If you're creating content consistently but it's not leading to clients, this video is for you. One of the biggest marketing mistakes I see isn't bad content. It's businesses that have no clear path from "I just found you" to "I want to work with you." In this episode, I break down:
Whether you're a coach, consultant, service provider, or small business owner, you'll leave with practical ideas to make your marketing work together instead of feeling like disconnected pieces. 🎁 Grab my free Do Less, Market Better Kit: https://onlinedrea.com/kit | |||
| Why the Yap on Camera Challenge Is Everywhere | 14 juil. 2026 | 00:23:46 | |
In this episode of the Mindful Marketing Podcast, I’m breaking down the marketing strategy behind the Yap on Camera challenge, why imperfect talking head videos are having such a big moment, and why so many smart, capable business owners struggle to explain what they do once the camera turns on. I’m your host, Andréa Jones, and I have a lot of thoughts about what this challenge gets right. For context, I have not personally taken the program, so this is not a review. I’m looking at the positioning, the structure, the audience response, and the bigger content shift happening online right now. Inside the episode, I cover: → Why the specificity of the Yap on Camera offer makes it easier to sell → How a defined challenge creates accountability beyond a list of prompts → Why audiences are responding to more human and less polished video content → How AI-generated content has increased the value of real personality and lived experience → Why participants naturally become part of the challenge’s marketing engine → What business owners can learn from the offer’s reported multimillion-dollar launches → When a 40-day content experiment could help you communicate more clearly → How daily posting can create a new capacity problem → The questions to consider before committing to a visibility challenge → A simpler seven-video experiment you can try without rearranging your entire life around Instagram FREE RESOURCE: DO LESS, MARKET BETTER Build a simpler marketing system around your real capacity, your strongest ideas, and the offers you actually want to sell. → Get the Do Less, Market Better Kit: LISTEN TO THE MINDFUL MARKETING PODCAST Tune in as we rethink traditional marketing playbooks, scroll less, connect more, and build businesses that support our actual lives. → Listen and learn more: EXPLORE ONLINEDREA → Join the Mindful Marketing Lab: → Explore all offers and resources: CONNECT WITH ANDRÉA Website: https://onlinedrea.com Instagram: https://instagram.com/onlinedrea LinkedIn: https://linkedin.com/in/onlinedrea TikTok: https://tiktok.com/@onlinedrea Threads: https://threads.net/@onlinedrea ABOUT ANDRÉA JONES Andréa Jones is a mindful marketing strategist, educator, and host of the Mindful Marketing Podcast. She helps busy business owners build simpler, smarter marketing systems that lead somewhere without requiring them to live online or turn content creation into another full-time job. #YapOnCamera #ContentMarketing #TalkingHeadVideos #VideoMarketing #MarketingStrategy #ContentCreation #PersonalBrand #SmallBusinessMarketing #MindfulMarketing | |||
| Why I'm Going All-In on YouTube | 08 juil. 2026 | 00:28:12 | |
I'm going all-in on YouTube, and in this episode, I'm sharing why this platform is becoming a bigger part of my content strategy. I talk about what makes YouTube different from quick-scroll social media, how I'm thinking about long-form video, and why building a searchable content library feels like a more sustainable move for the way I want to market right now. YouTube has been sitting in the background of my marketing for a while, but lately, I've been rethinking what role it should play in the bigger picture. In this episode, I'm sharing why I'm going all-in on YouTube and what that decision means for my content strategy moving forward. This isn't about chasing another platform or adding more work just because everyone says video matters. It's about looking at how people discover, trust, and learn from businesses online, and choosing a platform that can support that for the long haul. I talk about the difference between content that disappears quickly and content that can keep working after you publish it, why YouTube feels different from social media feeds, and how I'm thinking about sustainability, discoverability, and depth in this next season of marketing. You'll hear:
If you've been wondering whether YouTube belongs in your marketing mix, or if you're tired of creating content that feels gone the second you post it, this episode will help you think through the opportunity with more clarity. This Episode is Sponsored By Riverside If you're recording a podcast, interviews, or any kind of video content, Riverside is what I use to get high-quality audio and video without the tech headaches. Use my link to try Riverside: https://onlinedrea.com/riverside Links and Resources Watch on YouTube: https://www.youtube.com/onlinedrea | |||
| Social Media Is Doing a Lot. Here’s What Actually Matters. | 11 juin 2026 | 00:31:14 | |
Ever open Instagram, TikTok, LinkedIn, or YouTube and suddenly feel like your entire marketing strategy needs to be thrown into the sun? Same. Social media is doing a lot right now. Carousels are dead. Carousels are back. AI is the future. AI is ruining everything. Post daily. Post less. Be everywhere. Pick one platform. Use trends. Don’t use trends. It’s a lot. In this episode, Andréa breaks down why social media feels so overwhelming right now and what business owners actually need to focus on instead of chasing every update, trend, and hot take. You’ll learn why most marketing advice feels stressful even when it isn’t technically wrong, how to filter advice through your own capacity and goals, and the five things that still matter no matter what the platforms are doing. In this episode, we talk about: 💛 Why social media feels louder, not necessarily harder 💛 How to stop treating every piece of advice like a must-do 💛 Why clarity makes your brand easier to remember 💛 What consistency actually means when you have a real life 💛 How relationships still drive the best marketing moments 💛 Why your content needs a clear path to your offers 💛 How to use AI without outsourcing your judgment 💛 What deserves less of your energy right now Andréa also shares examples from brands like Liquid Death, Duolingo, Aldi, Glossier, Stanley, e.l.f. Cosmetics, Dove, and Klarna to show how clarity, consistency, community, offers, and decision-making show up in real marketing. If your marketing has been feeling heavy, scattered, or like one giant group project where everyone has different goals, this episode is your reset. Links Mentioned: Join the Social Media Day Summit: onlinedrea.com/smd Grab the AI in Marketing Audio Series: onlinedrea.com/ai Join The Mindful Marketing Lab: onlinedrea.com/lab Listen to the Mindful Marketing Podcast: onlinedrea.com/podcast | |||
| Podcast Guesting That Actually Builds Your Business with Alex Sanfilippo | 28 mai 2026 | 00:38:49 | |
Podcast guesting can be a powerful way to build trust, reach new audiences, and grow your business. But getting invited onto the right shows takes more than sending a generic pitch and hoping someone says yes. In this episode, I’m joined by Alex Sanfilippo, founder of PodMatch, to talk about how business owners can approach podcast guesting with more intention. Alex shares what makes a podcast pitch stand out, why choosing the right shows matters more than chasing the biggest audiences, and how to prepare for an interview that genuinely serves the listener. We also get into the part many business owners miss: what happens after the interview. Alex shares how to create a clear call to action, turn each appearance into an evergreen marketing asset, and build meaningful relationships with podcast hosts over time. We talk about:
Whether you’re preparing for your first guest interview or ready to make podcast guesting a more intentional part of your marketing, this conversation will help you approach the opportunity with clarity and confidence. About Alex SanfilippoAlex Sanfilippo is the founder of PodMatch, a platform that connects podcast hosts with podcast guests. After appearing on more than 700 podcasts, Alex has developed a practical approach to finding the right shows, pitching thoughtfully, preparing well, and turning podcast conversations into long-term business opportunities. This Episode is Sponsored By RiversideIf you’re recording a podcast, interviews, or any kind of video content, Riverside is what I use to get high-quality audio and video without the tech headaches. Try it here: Get Alex’s free resource: Join me for Social Media Day: | |||
| Pinterest in 2026: Cold Traffic, AI Slop, and Smarter Search with Kate Ahl | 19 mai 2026 | 00:33:36 | |
Pinterest has changed a lot over the years, and if you still think of it as the place where people save wedding inspo and recipes, it may be time for a little refresh. In this episode, I’m joined by Kate Ahl of Simple Pin Media to talk about what’s actually working on Pinterest in 2026. We get into why Pinterest is still one of the best platforms for cold traffic, how users are searching and saving content right now, and what business owners need to know before adding Pinterest to their marketing strategy. Kate breaks down why Pinterest is a slower-moving platform, what metrics matter most, and how to think about images, keywords, video, and ads without turning this into a full-time job. Bless. We also talk about the AI situation on Pinterest, including AI-generated images, Pinterest’s AI labels and filters, and how AI is being used more thoughtfully inside ad tools and product visuals. Plus, Kate shares how she’s using AI in her own agency while still protecting the human strategy, creative judgment, and experience that make her work valuable. In this episode, we talk about: Why Pinterest is a strong cold traffic platform in 2026 How Pinterest users behave differently from Instagram and TikTok users The two Pinterest metrics Kate recommends watching closely What makes a strong Pinterest image today How often business owners should actually be pinning Where keywords matter on Pinterest The current role of video on Pinterest How Pinterest is handling AI-generated content What to know about Pinterest ads and Performance Plus How Kate is marketing her own business through Google, YouTube, Pinterest, email, and podcasting What marketers can learn from choosing the platforms that match their energy Kate’s quick action step is a good one: open the Pinterest app on your phone and use it like an actual person. Notice what catches your attention, what annoys you, what makes you click, and what makes you immediately back away from a website because there are approximately 175 pop-ups trying to ruin your day. Because yes, sometimes the best marketing research is remembering that real humans are on the other side of the screen. | |||
| What the No Pressure Post Party Taught Me | 12 mai 2026 | 00:29:37 | |
I went into April wanting one thing in particular: more engagement. Not more pressure. Not more posting just to say I posted. I wanted to get out of autopilot, pay closer attention to what was actually connecting, and see what I could learn by creating inside a smaller, more intentional container. I’m breaking down what worked, what flopped, what surprised me, and what the data confirmed. I’m also talking about the energetic side of the experiment, because the truth is, content does not happen in a vacuum. Life, capacity, creativity, travel, stress, and real human energy all affect how we show up online. In this episode, I talk about:
And if this hits a little close to home, come join us inside the Mindful Marketing Lab for my class Imperfect Motion: How to Experiment Without Spiraling. Inside the session, we’re talking about how to test ideas with more intention, less pressure, and way fewer unnecessary identity crises. Join the Lab: onlinedrea.com/lab | |||
| My AI Rules Have Changed: A 2026 Update for Business Owners | 29 avr. 2026 | 00:27:56 | |
AI has changed a lot in the past year… and so have my thoughts on it. In this episode, I’m sharing my 2026 perspective on AI in marketing—what I’m using more, what I’m using way less, and why I think business owners need to stop outsourcing their voice, strategy, and judgment to tools that are really, really good at sounding confident… while also sometimes making things up. We’re talking about:
If you’ve been feeling a little “wait… is this helping or hurting?” about AI lately, this one’s for you. ✨ Free AI Audio Series + ChatGPT Starter Pack Short, practical episodes on how I actually use AI in my business (without sounding like a robot) You’ll learn:
👉 Grab it here: 🎧 This Episode is Sponsored By Riverside If you’re recording a podcast, interviews, or any kind of video content, Riverside is what I use to get high-quality audio and video without the tech headaches. 👉 Try it here: | |||
| How to Simplify Your Content Strategy with Fope Nkwocha | 15 avr. 2026 | 00:30:44 | |
Staring at a blank page wondering what to post next? You’re not alone. In this episode, I’m joined by Fope Nkwocha, a marketing coach who helps service providers simplify their content strategy and focus on what actually drives clients. We talk about why content often starts to feel overwhelming and how to create a system that turns everyday client conversations into meaningful marketing. If content creation has started to feel like busy work instead of business growth, this conversation will help you rethink your approach. In this episode, we talk about:
Riverside All-in-One Podcast & Video Platform Fope Nkwocha (Fopsy) is a business coach, educator, and speaker who helps service providers overcome the “execution gap” and build predictable revenue. With over a decade of experience across Google, startups, and the provincial government, she combines corporate-level strategy with hands-on execution. At Google Canada, she co-led a partnership that brought 50,000 small businesses online and drove triple-digit adoption growth. Today, she translates those systems into her 1:1 coaching program, Money-Making Priorities™, helping service providers make more in 12 weeks than they have all year. Fope’s journey spans entrepreneurship, academia, and community leadership—running multiple ventures, teaching business at Conestoga and Mohawk Colleges, and serving on nonprofit boards. She hosts two podcasts, Money-Making Priorities and Dear Fopsy, and is the author of Situationship: How to Stop Breaking Your Own Heart. Her work blends business strategy with practical lessons on resilience, helping clients succeed in both business and life. Resources Mentioned:Join Fopsy's FREE Lead Sprint: Get 100 Qualified Leads in 5 Days | |||
| OnlyParks, Thirst Traps & The Shift No One Is Talking About | 09 avr. 2026 | 00:20:38 | |
The episode discusses the 'Only Parks' trend, its origin, and why it's working. It explores the psychological impact, the shift in content creation, and the global events influencing the trend. It also delves into applying the trend to business marketing, the foundation of perspective, the importance of new angles, borrowing momentum, lowering the production bar, and commitment to the trend, highlighting the lightness of marketing. Takeaways
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| Low-Lift Launches and Savvy AI Strategies with Prerna Malik | 31 mars 2026 | 00:33:05 | |
Selling more doesn't have to mean piling more onto your plate. In this episode, I'm joined by Prerna Malik to talk about low-lift launch strategies, better client experiences, and how to create more sales without adding more stress to your business. We get into how she's using AI in practical, strategic ways behind the scenes, how she validates ideas before launching them, and why thoughtful customer experience matters just as much after the sale as it does before it. This conversation is packed with smart ideas for online business owners who want a simpler, more intentional approach to marketing and sales. In this episode of the podcast, we talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guest: Prerna Malik is an AI strategist, sales expert, and conversion copywriter for creative entrepreneurs, course creators, and traditional businesses who want a people-first, profit-rich sales system. She is the co-founder of Content Bistro (soon to be Profitably Yours) and is known for blending AI, buyer psychology and conversion science to help businesses use AI as a strategic, sales-focused team member instead of an unhelpful "brainstorming buddy." She's the strategic mastermind and copywriter behind multiple 7-figure launches and evergreen funnels and a client roster that includes industry leaders like Pat Flynn, Amy Porterfield, Copyhackers, School of Traditional Skills, and over 800 others. When she's not helping creative businesses increase profitability and intentional AI adoption, you'll find her with her nose in a book, baking up a storm, or exploring new corners of the world with her husband and co-founder, Mayank, and their daughter, Manini. Website: https://contentbistro.com/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/402 | |||
| How To Grow A Niche Brand with Ashley Neidert | 24 mars 2026 | 00:29:42 | |
What happens when a niche Instagram account turns into a six-figure business? In this episode, I'm joined by Ashley Neidert to talk about the very real strategy behind pet creator brands, what actually helps niche content grow, and why being "too niche" might be the very thing that helps you stand out. We also dig into what creators can learn from their data, how monetization really works for pet influencers, and why authentic storytelling matters more than polished content right now. This one is especially worth a listen if you've ever wondered whether your niche is too small to grow. In this episode of the podcast, we talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guest: Ashley Neidert is the founder of Petfluencer Secrets, a coaching platform dedicated to helping pet creators grow strategically and monetize with confidence. After building multiple viral cat brands and scaling a seven figure audience across platforms, she shifted her focus to teaching the systems behind sustainable growth, strong storytelling, and brand partnerships that actually convert. With over seven years in the industry, Ashley blends real world creator experience with marketing psychology to help pet influencers turn attention into income and build long term, freedom based businesses. Website: https://petfluencersecrets.com/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/401 | |||
| Celebrating Episode 400: Your Business Marketing Questions Answered | 17 mars 2026 | 00:20:13 | |
It's hard to believe, but we've officially hit 400 episodes of the Mindful Marketing Podcast! To celebrate, I'm doing something a little different. In this episode, I'm answering listener questions sent in through my hotline and diving into some of the biggest marketing questions I hear from business owners right now. From starting a podcast in today's landscape to figuring out whether your strategy actually needs to change, we're covering the real conversations happening behind the scenes in marketing. We also get into visibility, boundaries on the internet, what to prioritize when you only have a few hours a week for marketing, and where marketing is headed next as AI continues to reshape the industry. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/400 | |||
| Personal Brand vs Company Brand: Which One Are You Really Building? | 10 mars 2026 | 00:26:38 | |
Should you build your business under your personal brand or your company brand? In this episode, I'm unpacking a question that came up live on a panel recently, and I knew immediately it needed to become a podcast episode. Because this question is rarely just about branding. It's usually about money, capacity, visibility, growth, and what kind of business you actually want to build. I break down the pros and cons of personal brands, company brands, and hybrid approaches, plus how to think about this decision through the lens of simplicity, sustainability, and what will actually work for your business. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/399 Want to be in episode 400 of the podcast? We're celebrating 400 episodes of the Mindful Marketing podcast and I'm recording a special AMA episode. Want in? Send me your biggest marketing question as a quick voice message and you could be featured on the show. Submit your question here: https://www.speakpipe.com/MindfulMarketingPodcast | |||
| What's Working for Email List Growth in 2026 with Jennie Wright | 03 mars 2026 | 00:27:48 | |
Email marketing is still one of my favorite ways to market my business, but your list only works if the right people are on it. In this episode, I'm joined by Jennie Wright to talk about what's actually working for email list growth and lead generation as we head into 2026. We cover everything from AI and smarter lead magnet strategy to segmentation, self-selection, and why most people are missing the real opportunity in their follow-up sequences. If you've been wondering whether your lead magnet is pulling its weight, this conversation will help you rethink your approach. In this episode of the podcast, we talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guest: Jennie Wright is an expert in email list growth and lead generation with over a decade of experience helping business owners achieve their marketing goals. She is the creator of The List Injection Method™, a system that uses inbound attraction and permission marketing to help clients and audiences generate leads. With a track record of building over 400+ list builds, Jennie has a deep understanding of the essential steps to creating events that not only attract ready buyers, but also build trust and engagement with audiences. Jennie's mission is to empower business owners with intelligent and authentic marketing, lead generation, and business growth strategies that drive bottom-line results. She is a sought-after speaker, consultant and fractional CMO who inspires audiences and clients with her expertise, passion, and practical advice. Website: http://jenniewright.com/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/398 Want to be in episode 400 of the podcast? We're celebrating 400 episodes of the Mindful Marketing podcast and I'm recording a special AMA episode. Want in? Send me your biggest marketing question as a quick voice message and you could be featured on the show. Deadline to submit: March 10th. Submit your question here: https://www.speakpipe.com/MindfulMarketingPodcast | |||
| Why Being Visible Isn't Enough | 24 févr. 2026 | 00:21:30 | |
Hot take: you don't actually want to be visible. You want to be discoverable. In this episode, I break down the difference between visibility and discoverability and why this shift completely changes how you approach your marketing. Visibility is about constant output. Discoverability is about building assets that help people find you when they're ready. We're talking AI search, repeatable frameworks, boring clarity over clever branding, and how to stop performing online and start building pathways back to your offers. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/397 Want to be in episode 400 of the podcast? We're celebrating 400 episodes of the Mindful Marketing podcast and I'm recording a special AMA episode. Want in? Send me your biggest marketing question as a quick voice message and you could be featured on the show. Deadline to submit: March 10th. Submit your question here: https://www.speakpipe.com/MindfulMarketingPodcast | |||
| When Life Interrupts Your Marketing Plan | 17 févr. 2026 | 00:16:29 | |
Two weeks ago, I missed a podcast episode, my email newsletter, and my social media posts. For the first time in years. And I felt awful about it. In this episode, I'm talking about what happens when life interrupts your marketing rhythm. The guilt. The doubt gremlin. The pressure we put on ourselves to always show up perfectly. And most importantly, what to actually do when you're ready to come back. This isn't about hustle. It's about capacity. It's about being human. And it's about rebuilding momentum in a way that feels doable. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/396
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| What's Working on LinkedIn in 2026 | 10 févr. 2026 | 00:21:09 | |
LinkedIn feels familiar again in a way other platforms don't. If Instagram feels like it changes every time you log in, this episode breaks down why LinkedIn has become a steadier place for business owners and how to use it without burning yourself out. I walk through what's actually working on LinkedIn right now and what isn't worth your energy. We talk about text based posts, human first profiles, commenting as a strategy, thoughtful direct messages, and how to build real visibility without chasing numbers. This is about quality connections, not vanity metrics. If you're still wondering how LinkedIn fits into your 2026 marketing plan, this episode gives you a realistic, sustainable approach. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/395 | |||
| Finding Your Voice in Your Marketing | 27 janv. 2026 | 00:24:12 | |
If your content feels too polite, too vague, or like it blends in with everything else online, this episode will help you rethink how you're showing up. Sharing your point of view does not mean starting fights, oversharing, or turning your business into a hot take machine. In this episode, I break down how to develop a strong, memorable POV that builds trust and authority while still feeling aligned with who you are. We talk about why confidence matters more than controversy, how your values and lived experience shape your marketing, and how to attract the right people without trying to please everyone. This episode is especially for business owners who want to be remembered for what they stand for without feeling like they have to perform online. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/394 | |||
| 5 Easy Ways to Create Trustworthy, Impactful Content | 20 janv. 2026 | 00:14:03 | |
If your content feels like it's not landing the way it used to, this episode will help you understand why. The internet has changed, attention has changed, and polished performance content just doesn't work the same way anymore. In this episode, I walk through the shift from performance to proof and why people are looking for receipts, context, and lived experience instead of perfection. I break down five types of proof content you can create without burning yourself out, and how to use social media as a mirror instead of a megaphone. This is a practical episode for business owners who want to build trust, show credibility, and create content that feels human again. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/393 | |||
| What Sustainable Marketing Looks Like in 2026 | 13 janv. 2026 | 00:22:16 | |
If your marketing plan feels like a vague idea you keep meaning to get to, this episode is your reset. I'm walking you through how I'm building my 2026 marketing plan in a way that actually works with real life, real energy, and real seasons, not hustle or constant posting. We'll talk about why your POV matters more than trends, how to choose one main piece of content instead of doing everything, and how to design a marketing ecosystem that feels sustainable even when your capacity changes. This is about creating a strategy you can keep showing up for, not one that burns you out halfway through the year. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/392 | |||
| How I'm Rebuilding My Business for 2026 | 06 janv. 2026 | 00:23:56 | |
This episode is a bit different. I'm in a reset moment and sharing it out loud. I'm talking through what I tried to change in my business in 2025, what didn't work, what I'm keeping, and how I'm approaching 2026 from a more rooted place. This is about rebuilding, not rushing, and letting your business actually match your real life. I share why my word for the year is "Rooted," what closing and reopening the Lab taught me, how tech decisions pulled me off track, and why the podcast is staying my main marketing vehicle. If you've been feeling scattered, stretched thin, or unsure what your next move should be, this episode is an honest look at slowing down so you can move forward with more clarity. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/391 | |||
| Building Stronger Connections Through Email With Allea Grummert [Happy Subscribers Podcast] | 30 déc. 2025 | 00:51:46 | |
Email has quietly become one of the most powerful places to build trust and drive real business growth, and this conversation digs into why. I sat down with Allea Grummert for an honest conversation on her podcast Happy Subscribers about how I approach email as a core marketing channel, not just a support tool. We explored what it really takes to grow a list with intention, how to think about email content beyond promotions, and why so many business owners overcomplicate something that can actually feel simple and effective. This was a thoughtful, practical conversation I knew would resonate with anyone building a business around connection and trust. In this episode of the podcast, we talk about:
…And More! Special thanks to: Allea Grummert, host of Happy Subscribers Podcast Listen to the original episode here: https://pod.link/1778035534/episode/90426ea022254a9e7e35287a8e3739f9 Website: https://duett.co/ Happy Subscribers Podcast: https://pod.link/1778035534 Connect with Allea on social media:
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/390 | |||
| Intentional Marketing for Podcasters With Sam Brake Guia [Mics to Millions Podcast] | 23 déc. 2025 | 00:31:33 | |
This conversation is a reminder that marketing does not have to feel chaotic to be effective. I joined Sam Brake Guia on his podcast Mics to Millions to unpack how I moved away from the "be everywhere" era and into a more intentional way of showing up. We talked about signature content, supporting content, and how to build a marketing strategy that works within real life constraints like limited time, energy, and attention. We also got into how I decide what actions are worth my effort, how I keep up with trends without spiraling, and the metrics I actually look at to know what's working. It's a practical, honest conversation about marketing with clarity instead of pressure. In this episode of the podcast, we talk about:
…And More! Special thanks to: Sam Brake Guia, host of Mics to Millions Podcast Listen to the original episode here: https://podcasts.apple.com/us/podcast/using-mindful-marketing-to-boost-your-podcast-growth/id1725636457?i=1000702824377 Website: https://linktr.ee/sambguia Connect with Sam on social media:
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/389 | |||
| The Power of Rest as a Marketing Strategy [REPLAY] | 16 déc. 2025 | 00:25:08 | |
This episode is one of my favorites from last year, and I'm bringing it back because it still feels incredibly relevant today. I break down the idea of seasonal marketing, the gardening analogy I share with my Lab members, and why intentional rest is just as strategic as the hustle that comes before it. I talk about planting, cultivating, harvesting, and wintering, and how each season shapes your content, your energy, and your long term results. If you've ever wondered how rest fits into your marketing strategy, this is the episode that connects the dots. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/388
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| How I'm Prioritizing Email Marketing With Colie James [Business-First Creatives Podcast] | 09 déc. 2025 | 00:45:13 | |
If social media has ever felt like a part-time job you didn't even apply for, you're gonna love this one. I joined Colie James on her Business-First Creatives Podcast for a real conversation about the shift so many of us are making away from social media burnout and toward marketing that actually feels sustainable. We got into why email has become my highest-impact channel, how I think about balancing the whole ecosystem, and what it looks like to give yourself permission to stop doing marketing tasks that drain you. This conversation went deep, and I knew I had to bring it here. In this episode of the podcast, we talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Special thanks to: Colie James, host of Business-First Creatives Podcast Listen to the original episode here: https://coliejames.com/shifting-the-priority-from-social-media-to-email-marketing-with-andrea-jones/ Website: https://coliejames.com/ Connect with Colie on social media:
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/387 | |||
| Rage Bait - 2025 Word of the Year & What It Means to Marketers | 04 déc. 2025 | 00:26:02 | |
Rage bait was just named Oxford's 2025 Word of the Year, so I'm bringing back one of my most talked about episodes. After being interviewed by the BBC last year about this topic, I was invited back again this week, along with 14 syndicated interviews across Canada on CBC, all because interest in rage bait has exploded. In this re-run, I revisit what rage bait actually is, how it works, and why it is such a powerful emotional trigger online. I also break down the difference between satire, clickbait, shitposting, and true rage bait, plus the long term impact these tactics can have on your mental health and your brand. This episode is your guide to understanding the internet's most explosive trend. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/386 | |||
| My Predictions for Smarter Marketing in 2026 | 25 nov. 2025 | 00:32:45 | |
If you're tired of chasing trends, this episode is your reset. I'm sharing my 2026 marketing predictions and the five year pattern I uncovered while looking back on how marketing has shifted since 2021. I talk about AI fatigue, micro communities, content systems, earned trust, and why seasonality is going to matter more than ever next year. This episode is all about doing what matters and creating a marketing approach that supports your real life, not just the algorithm. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/385 | |||
| Why Old Marketing Strategies Aren't Working | 18 nov. 2025 | 00:27:37 | |
Marketing feels weird right now. In this episode, I unpack why everything suddenly feels off aka the drop in engagement, the rise of AI-generated content, the overload of information, and what I'm calling the "attention rebellion". I share what's really happening behind the scenes with user behavior, why originality matters more than ever, and how brands can stand out by leaning deeper into context, discernment, and human-centered marketing. If you've felt unsettled by how fast everything is changing, you're not imagining it and this episode will help you understand what's shifting and why. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/384 | |||
| Lessons Learned from Shutting Down My Membership | 11 nov. 2025 | 00:22:42 | |
It's the end of an era. In this episode, I share why the Mindful Marketing Lab is officially wrapping up and what's next. This behind-the-scenes conversation dives into the lessons learned from six years of running a membership, the realities of change in marketing, and how I'm simplifying everything in my business moving forward. From AI to evolving community spaces, this episode kicks off a four-part series on what the next phase of marketing looks like. In this episode of the podcast, I talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/383 | |||
| Embracing Your True Voice in Marketing with Dr. Rhonda Alexander | 04 nov. 2025 | 00:31:48 | |
You don't need a new tagline, you just need to know who you are. In this powerful conversation with Dr. Rhonda Alexander, we talk about how to show up authentically in business when you've outgrown an old version of yourself. From letting go of performance and perfection to honoring your current season of life, this episode is about rebuilding your brand from a place of truth, confidence, and ease. In this episode of the podcast, we talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guest: Dr. Rhonda Alexander is an award-winning author, strategist, speaker, and founder of SoulScribe Consulting & Publishing Co., where she helps high-achieving women transform their expertise into movements, books, and six-figure platforms rooted in their authenticity. With a doctorate in Strategic Leadership and a background in executive coaching, Dr. Rhonda is a trusted advisor to powerhouse women ready to pivot from success to legacy. Her work blends spiritual wisdom with business acumen, guiding women to build what's next without betraying who they are. Off stage, she's a devoted mama and chocolate lover, and her happiest place is anywhere near the ocean. Website: https://www.thedrrhonda.com
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/382 | |||
| Making Seasonal Marketing Work for Your Business with Alesia Galati | 28 oct. 2025 | 00:34:34 | |
Consistency doesn't have to mean posting every single week. In this episode, I sit down with Alesia Galati to talk about the seasonal approach to content and why batching your episodes or campaigns can actually give you more freedom. We dig into how to set guardrails for your capacity, what to do when burnout shows up, and why flexibility matters more than perfection in marketing. This one's for you if you've been craving more space in your business. In this episode of the podcast, we talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guest: Alesia Galati is a podcast strategist and the founder of Galati Media, a full-service podcast management agency. Driven by her passion for audio storytelling, Alesia has helped numerous coaches, thought leaders, and businesses launch and grow their podcasts. She believes everyone has a story to tell and is dedicated to empowering others to share their voices with the world. Website: https://galatimedia.com/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/381 | |||
| Making Business Feel Fun Again with Jessica Santise | 21 oct. 2025 | 00:18:14 | |
Marketing doesn't have to be serious to work. In this episode, I chat with Jessica Santise (designer, event host, and creative behind Tales from the Back End Summit) about bringing fun, personality, and playfulness into your business. We talk about turning small creative ideas (like GIFs and themed branding) into signature elements, why details make your brand memorable, and how to do marketing that feels 100% you. This one's for the creatives who want their business to feel like them. In this episode of the podcast, we talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guest: I'm Jessica Santise, professional video editor and GIF creator with over 20+ years of experience and a background in digital marketing. I provide no-stress video editing for online business owners to help them create personality-packed videos their audience can't wait to devour. Website: https://jessicasantise.co/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/380 | |||
| The Art of Intentional Email with Noah Vertefeuille | 14 oct. 2025 | 00:24:39 | |
You don't need to be loud to be effective. In this episode, I sit down with Noah Vertefeuille, founder of Timber Marketing, to talk about email as a quiet but powerful tool for building trust. We dig into how to make email feel personal, what to send when you've gone silent for a while, and why segmentation doesn't have to be complicated. Noah also shares his approach to weaving in stories so your emails feel more like conversations, and less like sales pitches. This is your reminder: trust builds best when it feels human. In this episode of the podcast, we talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guest: Noah Vertefeuille is the founder of Timberbrook Marketing, a boutique agency helping small businesses grow through strategic, no-fluff marketing. Based in rural North Carolina with his wife and growing family, Noah blends entrepreneurial grit with a heart for service. His work is rooted in faith, family, and a deep belief that marketing done right should feel honest, human, and helpful. When he's not working with clients, you'll find him on his homestead, raising animals, chasing kids, and building a life that matters. Website: https://timberbrookmarketing.com/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/379
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| The Instagram Playbook for 2025 & 2026 | 07 oct. 2025 | 00:31:36 | |
If Instagram feels like it changes every five minutes, you're not wrong. In this episode, I break down what's actually working on Instagram right now—from reels and stories to dark social metrics—and what business owners should focus on heading into 2026. We'll talk about Instagram's latest algorithm updates, the rise of DMs and discoverability, and how to build a strategy that's sustainable and human. If you've felt like you're constantly catching up with Instagram's changes, this episode is your reset. In this episode of the podcast, I talk about:
This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/378 | |||
| How to Make YouTube Work for You with Jamar Diggs | 30 sept. 2025 | 00:29:08 | |
What if YouTube could be your simplest, most effective marketing tool? In this episode, I sit down with YouTube strategist Jamar Diggs to talk about low-lift marketing content strategies that can bring leads to you without constant posting. Jamar shares how he uses YouTube to attract clients, why live streams are underrated, and how to avoid the "human errors" that make your videos less effective. This conversation is packed with practical ways to make YouTube (and your content) feel easier. In this episode of the podcast, we talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guest: Jamar Diggs is a YouTube Marketing Strategist for businesses who want to leverage YouTube to create a low-lift marketing strategy so they can make marketing only 10% of their focus. He takes his corporate marketing experience from working in large marketing departments like Homes.com and Forrent.com to help his clients create a content strategy and marketing system that will generate results for years. Website: https://jamardiggs.com
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/377
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| Why Hustle Culture Doesn't Work Anymore | 23 sept. 2025 | 00:27:54 | |
Burnout is not a badge of honor. In this episode, I share why I'm pushing back on hustle culture, what we can actually learn from creators like Gary Vee and Alex Hormozi, and why doing less often leads to better marketing. Instead of chasing every trend or posting six TikToks a day, I'll walk you through the framework I use to conserve energy, stay consistent, and still grow my business without sacrificing my sanity. If you've been craving consistency without burnout, this framework is for you. In this episode of the podcast, I talk about:
...and more! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/376 | |||
| Social Media for Brick and Mortar Businesses | 16 sept. 2025 | 00:14:47 | |
If you've hired social media help but still feel like you're micromanaging, this episode is for you. I'm breaking down why most "content problems" are actually systems problems, and how to set up simple processes that help your team succeed without you constantly stepping in. From creating a digital brain to outlining clear content flows, you'll learn how to move from micromanaging to truly supported. This is your reminder: with the right systems, your team can make your social media shine. In this episode of the podcast, I talk about:
...and more! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/375 | |||
| How I Plan Stress-Free Holiday Marketing Campaigns | 09 sept. 2025 | 00:22:36 | |
If holiday marketing makes you want to crawl under a blanket until January, you're not alone. In this episode, I'm sharing a calmer, more mindful way to plan your Q4 marketing so it actually works without draining you. I'll walk you through the exact framework I use, the holidays I prioritize, and how I structure my sales to keep things simple. Plus, you can grab the free 2025 Holiday Marketing Handbook to help you map it all out. If you've been dreading Q4, this episode gives you a kinder way to do it. In this episode of the podcast, I talk about:
This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/374 | |||
| Social Media Hate and How I Respond to Trolls and Haters | 02 sept. 2025 | 00:12:45 | |
What do you do when trolls show up in your comments? After sharing a clip about inclusive marketing, I was hit with racist remarks and negativity. Instead of letting it derail me, I'm breaking down how I handle comments like these, what boundaries I put in place, and why protecting your energy online matters more than ever. If you're creating content online and feeling the sting from a hateful comment or just need a reminder that you're not alone, this one's for you. In this episode of the podcast, I talk about:
This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/373 | |||
| The Business Shift I Didn't Expect | 26 août 2025 | 00:27:54 | |
Sometimes growth looks like chasing a million-dollar year. Other times, it looks like letting go of old goals, finding joy in smaller seasons, and rewriting the rules to fit your life now. In this episode, I'm reflecting on what changed after two babies, selling my agency, and shifting my business model, and why I'm more excited than ever about what's next. If you've ever felt like your business path had to look a certain way, this episode is your reminder that you can redefine success. In this episode of the podcast, I talk about:
This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/372 | |||
| Why I Don't Use Gendered Language in Marketing | 19 août 2025 | 00:29:17 | |
What if saying "for women" is actually turning away the very people you'd love to work with? In this episode, I'm diving into the nuances of gendered marketing and why I choose not to use gender-specific labels in my business. From real-life examples to practical shifts you can make, we'll unpack how inclusive marketing doesn't just feel better, it performs better too. Whether you're rethinking your own brand messaging or want to be more intentional with your language, this is a powerful starting point. In this episode of the podcast, I talk about:
This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/371 | |||
| My Posts Aren't Getting Engagement. Help! | 12 août 2025 | 00:38:40 | |
More posts ≠ more progress. I'm sharing exactly what's working on social media right now—and what's not—so you can adapt your content to meet your audience where they are (without burning out in the process). We're covering real shifts in content behavior, algorithm changes, and how smart marketers are showing up differently in 2025. If you're frustrated with lower reach and engagement, this episode will help you understand why and what to do next. In this episode of the podcast, I talk about:
This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/370 | |||
| Streamlining Your Business Systems with Rachael Mueller | 05 août 2025 | 00:32:26 | |
Ever opened Airtable or Asana and immediately closed it because your brain just said "nope"? Been there. In this episode, I'm joined by systems expert Rachael Mueller for a real talk on how to make your tools work for you—not overwhelm you. We're diving into practical strategies that actually make your life easier (not more complicated). Whether you're drowning in post-its or juggling a million Google Docs, this convo is for you. If your to-do list lives in your head (and you've got 47 birthday party RSVPs to remember), this one's a must-listen. In this episode of the podcast, we talk about:
…And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside About the Guest: Rachael Mueller is a Virtual COO + Systems Expert, helping service-forward business owners + founders optimize and grow their businesses through sustainable systems, and take back control of their time. After transforming her first business in 2015 from a burnout black hole into a streamlined success, she never looked back! And has helped countless clients do the same behind the scenes. When she's not helping visionary entrepreneurs banish overwhelm, you can find her in the kitchen whipping up a new recipe, or traveling the globe with her partner. She's also a firm believer that there is never "too much" guacamole, and that life is better after petting a furry friend. Website: https://heyrachael.com/
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/369 | |||
| What the Heck Is a Labubu and Why Should Small Biz Owners Care? | 29 juil. 2025 | 00:20:18 | |
A creepy collectible toy might not be your marketing inspo but hear me out. There's a reason Labubu is all over your feed. In this episode, I break down the wild obsession behind Labubu and what small business owners can learn from it. From building community to harnessing scarcity, this isn't just about trends… it's about staying memorable in a sea of sameness. If your marketing feels too safe or too forgettable, this is your nudge to do things differently. In this episode of the podcast, I talk about:
This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/368 | |||