The Message Gets Through – Details, episodes & analysis

In the debut episode of The Message Gets Through,⁠ reVerb Communications⁠ colleagues Roberta Farion, Meghan Capicio, and Glenn Kubish talk about the messages that truly connect with their audience.

From the Formula 1 theme music by Brian Tyler (and its mariachi version by José Skertchly) to an Alberta teacher’s strike meme and a portable electronic message sign, the team breaks down what made each message work — and why it caught their attention.

Produced by reVerb Communications, an Edmonton-based agency specializing in communications, public engagement, and creative strategy for infrastructure and construction projects across Canada.

⁠The Message Gets Through Podcast by reVerb Communications

The reVerb Communications gang gets together to talk Met, Mac and manners in this episode of The Message Gets Through, a podcast by communications pros for students of the craft. Why do some messages hit the mark? That's the question that animates the podcast. We hope you enjoy the conversation.Theme music: "Anthem of a Quirky Hipster" by Rex Banner.Photography: "Anna Wintour" by Karin Bar, licensed under CC BY 2.5"Blake Lively Cannes 2016 2 (cropped)" by Georges Biard, licensed under CC BY 2.5"Ashley Mary-Kate Olsen 2011 Shankbone 3 (cropped)" by David Shankbone, licensed under CC BY 2.5"Nicole Kidman & Keith Urban 03 (Cropped)" by David Torcivia, licensed under CC BY 2.0"Fleetwood Mac November 2014" by Steffane lui, licensed under CC BY 2.0"The Gaslight Anthem GBG" by Deess, licensed under CC BY 3.0Seriously worth watching: https://youtu.be/eDwi-8n054s?si=BNnfaTLsrN9HYMdYAnd watching again: https://youtu.be/eDwi-8n054s?si=BNnfaTLsrN9HYMdYProduced by reVerb Communications, an Edmonton-based agency specializing in communications, public engagement, and creative strategy for infrastructure and construction projects across Canada.

This episode, the reVerbers unpack the art of political ridicule (with a nod to  @troypavlek ) explore why ice cream rewires a four-year-old's brain, and dig into how rhythm makes written words come alive. Also: Brad Marchand, somehow.Rachel and Quinn join Glenn at reVerb's Beatty Lofts office to draw lessons from messages that made their mark.(Glenn's hair is slightly feral—blame the toque-to-bike-helmet combo. Safety first, vanity never.)🎵 Theme: "Anthem of a Quirky Hipster" by Rex BannerAbout The Message Gets Through:A podcast exploring how messages cut through the noise of modern life. Produced by reVerb Communications, an Edmonton-based agency specializing in communications, public engagement, and creative strategy for infrastructure and construction projects across Canada.

For more on reVerb Communications, visit: https://www.reverbcomms.ca/The Search for Tim Cartmell - Part 2: https://www.tiktok.com/@troypavlek/video/7526243157441334535?lang=en

#podcast #communications #edmonton #cdnpoli #yegpoli #Alberta #YEG

Margot and Julia join Glenn in the Beatty Lofts studio to talk about a Super Bowl LX-adjacent communications from No Frills, World Without Exploitation and Duolingo. 🎵 Theme: "Anthem of a Quirky Hipster" by Rex BannerAdditional music: Bransle de la Torche by A Carousing ConsortAbout The Message Gets Through:A podcast exploring how messages cut through the noise of modern life. Produced by reVerb Communications, an Edmonton-based agency specializing in communications, public engagement, and creative strategy for infrastructure and construction projects across Canada.For more on reVerb Communications, visit: https://www.reverbcomms.ca/#podcast #communications #strategiccomunications #edmonton #nofrills #worldwithoutexploitation #epsteinfiles #duolingo #superbowl #badbunny #olympics #advertising

Jennifer and Nick join Glenn in the Beatty Lofts studio to talk about a California Closets TV commercial, the out-of-the-box marketing tactic for the movie No Other Choice and something Shakespeare wrote about star-crossed lovers. 🎵 Theme: "Anthem of a Quirky Hipster" by Rex BannerAdditional music: Bransle de la Torche by A Carousing ConsortAbout The Message Gets Through:A podcast exploring how messages cut through the noise of modern life. Produced by reVerb Communications, an Edmonton-based agency specializing in communications, public engagement, and creative strategy for infrastructure and construction projects across Canada.For more on reVerb Communications, visit: https://www.reverbcomms.ca/#podcast #communications #edmonton #neon #californiaclosets #parkchanwook #shakespeare #romeoandjuliet

Rachel and Roberta join Glenn to hash over Canadian Prime Minister Mark Carney's "Davos and Goliath" speech at the World Economic Forum. ⁨@CanadianPM⁩   ⁨@wef⁩  🎵 Theme: "Anthem of a Quirky Hipster" by Rex BannerVideo: CPACAbout The Message Gets Through:A podcast exploring how messages cut through the noise of modern life. Produced by reVerb Communications, an Edmonton-based agency specializing in communications, public engagement, and creative strategy for infrastructure and construction projects across Canada.For more on reVerb Communications, visit: https://www.reverbcomms.ca/#podcast #communications #edmonton #cdnpoli #worldeconomicforum #pmcarney #markcarney #canadapoli #WEF2025 #davos2025 #elbowsup #yeg #yegpoli #CarneyDavos #DavosSpeech #DiplomaticMessaging #poweroflanguage #CanadianLeadership #GovComms #PublicAffairs

This episode, the reVerberians give their attention to @jameelajamil and her indictment of second-screen viewing; to Mac Bauer and his run against the Finch LRT in Toronto; and to the active minds who come up with the names of Farrow Sandwiches in Edmonton. Rachel and Quinn join Glenn at reVerb's Beatty Lofts office to draw lessons from messages that made their mark.(Glenn's hair is slightly feral—blame the toque-to-bike-helmet combo. It's still in better shape than Edmonton's residential roads!)🎵 Theme: "Anthem of a Quirky Hipster" by Rex BannerAbout The Message Gets Through:A podcast exploring how messages cut through the noise of modern life. Produced by reVerb Communications, an Edmonton-based agency specializing in communications, public engagement, and creative strategy for infrastructure and construction projects across Canada.For more on reVerb Communications, visit: https://www.reverbcomms.ca/#podcast #communications #edmonton #cdnpoli #yegpoli #Alberta #YEG