Explore every episode of the podcast The Membership Podcast with Claire Mitchell
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Why I'll never start from zero again | 05 Apr 2026 | 00:16:54 | |
Episode 1: Why I'll never start from zero again Every month, whatever you earned last month stops counting. This month you're starting again from scratch - finding the next client, the next sale, the next bit of income to keep things moving. Most small business owners have been doing this for so long it just feels normal. It isn't normal. And it doesn't have to be. In this first episode, Claire talks about what starting from zero every month actually costs you - not just financially, but mentally - and how recurring income through a membership changes that. She shares the story of how her marketing agency collapsed in 2010, how she rebuilt from scratch with a two-year-old at home, and the specific moment - £200 already in her account before she'd done a single thing that month - when she understood what had really changed. She also covers:
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| No Content Memberships: The Membership Model Nobody Talks About | 09 Jun 2026 | 00:04:18 | |
One of the biggest reasons people put off starting a membership is because they think they'll have to create endless content every month. The good news? That's simply not true. In this episode, Claire shares the story of Anne, a horse-riding confidence coach in Canada who built a successful membership without creating courses, training videos or monthly content. Instead, she runs two simple Zoom calls each month where members can get support, share experiences and learn from one another. You'll discover: • What a "calls only" membership looks like If you've been thinking about starting a membership but keep getting stuck on the content creation side of things, this episode will show you a much simpler way to get started. | |||
| How a Yoga Teacher Turned Her Daily Habit Into $2,000 a Month | 09 Jun 2026 | 00:04:37 | |
When people think about memberships, they often assume they need a huge content library, endless trainings and a busy community to keep members happy. What if that's not true? In this episode, Claire shares the story of Tonya, a yoga teacher in New Zealand who built a membership around something she was already doing every day. Instead of creating more work for herself, she simply invited people to join her daily yoga practice. The result? Around $2,000 a month in recurring income from a membership that's incredibly simple to run. You'll discover: • What a "do-along" membership is If you've been putting off starting a membership because you think it will take too much time, content or effort, this episode might change the way you think about memberships altogether. | |||
| Anne Gage - The Horseriding Confidence Club | 20 Feb 2025 | 00:37:38 | |
This week on The Membership Podcast, Claire chats with Anne Gage about creating a simple, low-maintenance membership that helps horse riders build confidence, trust themselves, and strengthen their relationship with their horses. Anne has over 30 years' experience as a riding coach and horse trainer. After losing her own confidence following a serious riding accident, she discovered mindset tools, NLP and hypnosis that helped her get back in the saddle. Today, she helps horsewomen around the world overcome anxiety, enjoy riding again, and make better decisions for themselves and their horses. In this episode, we discuss:
What Is The Horse Riding Confidence Club? The Horse Riding Confidence Club is a membership for horsewomen who want support, guidance and encouragement around riding, horse care, confidence and mindset. Members receive:
The focus is on helping members become more confident, knowledgeable and empowered horsewomen while always prioritising horse welfare. Key Takeaways
About Anne Anne Gage is a horse riding confidence coach, horse trainer, mindset practitioner and author of the book Confident Rider, Confident Horse. She helps horse riders overcome fear, improve performance, deepen their partnership with their horses, and develop greater confidence both in and out of the saddle. Based in Ontario, Canada, Anne works with clients around the world through coaching, hypnosis, masterclasses and her Horse Riding Confidence Club membership. Member Success Stories One member joined feeling completely overwhelmed and unable to trust her own judgement around her horse's care and management. Through the support of the membership, she rebuilt her confidence, moved her horse to a more suitable environment, returned to riding, and developed the confidence to make decisions independently. Another member successfully prepared both herself and her horse for a major relocation across states, overcoming anxiety around transport, settling into a new environment, and adapting to significant life changes. What You'll Learn By listening to this episode you'll discover:
Links Mentioned Connect with Claire For more membership and recurring income strategies, visit: If you enjoyed this episode, please subscribe, leave a review, and share it with a business owner who thinks they need hundreds of videos before they can launch a membership. Anne's story is proof that a simple, community-focused membership can be powerful, profitable and life-changing. | |||
| Rhiannon Relfe - The Bakehouse Club Interview | 12 Aug 2025 | 00:21:01 | |
This week on The Membership Podcast, Claire chats with Rhiannon Relfe from The Epsom Bakehouse about her membership, The Bakehouse Club. Rhiannon teaches people how to bake great bread at home and has built a thriving membership around live bread-making classes, a growing recipe library, and a friendly community of fellow bakers. What makes her membership particularly interesting is how simple it started and how she has kept it sustainable for more than five years. In this episode, we discuss:
Key Takeaways
About Rhiannon Rhiannon is the founder of The Epsom Bakehouse, where she teaches people how to bake delicious bread at home through online classes, courses, and her membership, The Bakehouse Club. Having started as a home baker selling bread locally, she now helps bread enthusiasts build their skills and confidence through relaxed, friendly online teaching. Links Mentioned
Connect with Claire For more membership and recurring income strategies, visit: If you enjoyed this episode, please subscribe, leave a review, and share it with a business owner who is thinking about starting a membership. | |||
| Tracey McLennan - High Prey Drive Club | 01 Aug 2025 | 00:41:01 | |
This week on The Membership Podcast, Claire chats with Tracey McLennan about building a successful membership in a highly specialised niche. Tracey runs The High Prey Drive Club, helping dog owners whose dogs chase wildlife, disappear on walks, become fixated on scents, or seem impossible to trust off lead. What started as a personal struggle with her own dogs has grown into a thriving membership supporting dog owners around the world. In this episode, we discuss:
Key Takeaways
About Tracey Tracey McLennan is a dog trainer and behaviour specialist based in Scotland. She helps owners of high prey drive dogs enjoy more relaxed, successful walks and stronger relationships with their dogs. Drawing on years of study, practical experience, published research, and work with her own challenging dogs, Tracy has created a unique membership that combines expert guidance with ongoing support. Links Mentioned
What You'll Learn By listening to this episode you'll discover:
Connect with Claire For more membership and recurring income strategies, visit: If you enjoyed this episode, please subscribe, leave a review, and share it with a business owner who is thinking about creating a membership around their expertise. | |||
| Lhamo Lotscher - Her Wisdom Circle | 01 Jun 2025 | 00:45:13 | |
This week on The Membership Podcast, Claire chats with Lhamo Lotscher about building a membership around deep transformational work, shadow work, ancestral healing and feminine wisdom. Lhamo has spent more than a decade developing and teaching her original body of work, MotherQuest, helping women heal family patterns, deepen self-awareness and navigate life's transitions with greater authenticity and freedom. Through Her Wisdom Circle, she has created an online home for these teachings and the community that surrounds them. In this episode, we discuss:
What Is Her Wisdom Circle? Her Wisdom Circle is an online community and learning space that brings together Lhamo's various teachings and transformational programmes. Inside members can access work focused on:
The membership is designed to provide a safe, nurturing space for women exploring deeper personal transformation while remaining connected to like-minded people. Key Takeaways
About Lhamo Lhamo Lotscher is a body-based psychotherapist, holistic counsellor, family constellations practitioner and creator of MotherQuest. For more than a decade she has guided women through transformational work focused on shadow integration, healing family patterns, reclaiming feminine wisdom and creating lives that feel deeply aligned and authentic. The Little Book of Shadows One of Lhamo's most popular bodies of work is based on her book, The Little Book of Shadows, which explores 52 common shadow behaviours and offers practical ways to recognise and transform them. The book has become a gateway into her wider work, with many readers going on to join her membership and deeper programmes. Member Success Stories One of Lhamo's proudest moments came when a group of women who had worked with her more than a decade earlier returned to continue their journey through her advanced MotherQuest teachings. Many members describe Her Wisdom Circle as a place where they reconnect with themselves, deepen their self-understanding, and find the support they need to navigate major life transitions with greater confidence and clarity. What You'll Learn By listening to this episode you'll discover:
Memorable Quote "Trust yourself. Trust your freedom."
Connect with Claire For more membership and recurring income strategies, visit: If you enjoyed this episode, please subscribe, leave a review, and share it with a business owner who has a body of work, methodology or expertise they would love to turn into a membership. Lhamo's story shows how a membership can become a living home for your life's work while creating both freedom and recurring income. | |||
| Tonya Russell - The Yoga Circle | 19 May 2025 | 00:30:43 | |
This week on The Membership Podcast, Claire chats with Tonya Russell about building a beautifully simple membership that generates recurring income while helping women prioritise themselves, improve their health, and create lasting habits. Based in New Zealand, Tonya teaches live online yoga classes and has built a thriving membership around consistency, community and self-care. What started during lockdown has grown into a business that gives her flexibility, freedom and recurring income, all while doing work she genuinely loves. In this episode, we discuss:
What Is Yoga Circle? Yoga Circle is an online membership for women who want to make yoga and movement part of everyday life. Members receive:
The membership is designed to fit around busy schedules while helping members build a consistent practice they can maintain long term. Key Takeaways
About Tonya Tonya Russell is a yoga teacher, business owner and founder of Yoga Circle in New Zealand. For more than two decades she has helped women use yoga and movement to improve their physical wellbeing while developing greater confidence, resilience and self-trust. Through her membership, she helps women create sustainable habits that support them both on and off the yoga mat. Member Success Stories One member in her seventies joined believing she was someone who always started things but never stuck with them. Through regular attendance inside the membership, she completely changed that story and has now maintained a consistent yoga practice for over a year. Another member, who had undergone shoulder replacements, regained enough mobility and strength to do everyday tasks independently again, including fastening her own bra, something that had previously required assistance. Other members have experienced improved posture, greater mobility, increased confidence and a stronger sense of self-care through consistently showing up for themselves. What You'll Learn By listening to this episode you'll discover:
Memorable Quote "The real thing people get from our membership is becoming a woman who keeps the promises she makes to herself."Links Mentioned Connect with Claire For more membership and recurring income strategies, visit: If you enjoyed this episode, please subscribe, leave a review, and share it with a business owner who thinks they need lots of tech, expensive equipment or a huge audience before they can start a membership. Tonya's story proves that sometimes the simplest memberships create the biggest impact. | |||
| Charmaine Champ - How to Get The Pee and Poo in the Loo Membership | 14 Apr 2025 | 00:33:41 | |
This week on The Membership Podcast, Claire chats with Charmaine Champ about building a membership that helps families tackle one of the most common, yet least talked about, childhood challenges. Charmaine is the founder of ClearSteps Consultancy and supports neurodivergent and neurotypical children with toileting, continence, sleep and emotional wellbeing. Her membership, How to Get the Pee and Poo in the Loo, provides practical support, resources and community for families navigating toileting difficulties. In this episode, we discuss:
What Is "How to Get the Pee and Poo in the Loo"? The membership is designed to support families whose children are experiencing difficulties with:
Members receive:
Everything is designed to help families understand what is happening, why it is happening, and what practical steps they can take next. Key Takeaways
About Charmaine Charmaine Champ is a continence, sleep and emotions consultant and the founder of ClearSteps Consultancy. Drawing on her background as a community nurse specialist supporting children with learning disabilities and complex needs, she now helps families, schools and professionals understand and address toileting, continence, sleep and behavioural challenges in a practical, compassionate way. Member Success Stories One family joined after years of hospital appointments, specialist referrals and ongoing toileting difficulties. Within just a couple of weeks of working through the membership resources and support, they began seeing significant progress and a much calmer home environment. For many families, the biggest transformation is simply realising they are not alone and finally having a clear plan to follow. What You'll Learn By listening to this episode you'll discover:
Links Mentioned Connect with Claire For more membership and recurring income strategies, visit: If you enjoyed this episode, please subscribe, leave a review, and share it with a business owner who thinks their expertise is too niche for a membership. This episode proves that some of the most successful memberships solve very specific problems for very specific people. | |||
| Jo Fellows - Arts Instruct Membership | 18 Mar 2025 | 00:26:12 | |
This week on The Membership Podcast, Claire chats with Jo Fellows about creating an online art membership for young people and building a business from a small village in rural France. After leaving her career as a secondary school art teacher in the UK and moving to France, Jo found herself missing teaching and the creativity that came with it. Rather than returning to the classroom, she built Arts Instruct, a membership designed to help young people develop artistic skills, creativity, resilience and confidence through project-based learning. In this episode, we discuss:
Key Takeaways
About Jo Jo Fellows is a former secondary school art teacher who now lives in southwest France. Through Arts Instruct, she helps young people develop artistic skills, confidence, creativity and resilience through engaging project-based learning. Her membership combines curriculum-aligned art education with the freedom to experiment, explore and create independently, making art accessible and enjoyable for students around the world. Member Story Highlight One of Jo's favourite success stories involves a young student in Texas who didn't have all the materials needed for a project. Rather than giving up, she searched around her home, found alternative materials, adapted the project, and created her own version. For Jo, this perfectly captured the real purpose of the membership: not simply teaching art techniques, but helping young people become creative problem-solvers who think independently and confidently. What You'll Learn By listening to this episode you'll discover:
Links Mentioned Connect with Claire For more membership and recurring income strategies, visit: If you enjoyed this episode, please subscribe, leave a review, and share it with a business owner who has expertise they could turn into a membership. | |||
| Kim Duke - Scribbly Membership Interview | 03 Mar 2025 | 01:12:56 | |
This week on The Membership Podcast, Claire chats with Kim Duke about one of the most unique memberships we've featured on the show. Kim is a writer, book coach and former sales trainer who created Scribbly, a snail-mail membership designed to help women rediscover the joy of writing. Every month, members receive a beautifully designed writing package through the post, complete with prompts, inspiration, stories and creative encouragement. In this episode, we discuss:
What Is Scribbly? Scribbly is a monthly snail-mail writing membership for women who want to write more, journal more, tell their stories, explore their creativity and build confidence in their writing. Each issue includes:
Everything is designed to make writing feel joyful, accessible and pressure-free. Key Takeaways
About Kim Kim Duke is a writer, book coach and founder of Scribbly. She helps women reconnect with their creativity through writing and supports aspiring authors in writing and publishing their books. After spending years as a sales trainer and coach, Kim rebuilt her business around her lifelong love of writing and storytelling, creating a business that combines creativity, flexibility and recurring income. Member Success Stories Inside Scribbly, members range from teenagers discovering a love of writing through to women in their nineties finally telling stories they have carried for decades. Many members describe Scribbly as giving them permission to write again, helping them overcome self-doubt and build confidence in their creative voice. Some have gone on to publish blog posts, articles and even begin writing books of their own. What You'll Learn By listening to this episode you'll discover:
Links Mentioned Connect with Claire For more membership and recurring income strategies, visit: If you enjoyed this episode, please subscribe, leave a review, and share it with someone who has expertise, knowledge or creativity they could turn into a membership of their own. | |||