This week on The Membership Podcast, Claire chats with Anne Gage about creating a simple, low-maintenance membership that helps horse riders build confidence, trust themselves, and strengthen their relationship with their horses.
Anne has over 30 years' experience as a riding coach and horse trainer. After losing her own confidence following a serious riding accident, she discovered mindset tools, NLP and hypnosis that helped her get back in the saddle. Today, she helps horsewomen around the world overcome anxiety, enjoy riding again, and make better decisions for themselves and their horses.
In this episode, we discuss:
- How a riding accident completely changed Anne's career path
- The journey from riding coach and trainer to confidence specialist
- Why confidence issues affect so many horse riders, especially women in midlife
- Using NLP, mindset work and hypnosis to overcome fear and anxiety
- Creating a membership that requires almost no content creation
- Why Anne chose a calls-based membership model
- The power of community and shared experiences
- Supporting horse owners with everything from riding confidence to horse welfare
- Building trust and confidence in your own judgement
- Helping members navigate major life changes alongside horse-related challenges
- Creating a business that allows freedom, flexibility and travel
- Running a successful membership with a small number of highly engaged members
What Is The Horse Riding Confidence Club?
The Horse Riding Confidence Club is a membership for horsewomen who want support, guidance and encouragement around riding, horse care, confidence and mindset.
Members receive:
- Live group coaching calls every two weeks
- Support from Anne and the wider community
- Access to recordings of previous sessions
- Guided meditations and hypnosis recordings
- Opportunities for one-to-one support when needed
- Access to selected masterclasses and additional resources
The focus is on helping members become more confident, knowledgeable and empowered horsewomen while always prioritising horse welfare.
Key Takeaways
- Memberships do not have to rely on huge content libraries.
- Group coaching memberships can be simple and highly effective.
- Small memberships can create meaningful recurring income.
- Community is often the biggest reason people stay.
- Confidence challenges rarely exist in isolation from the rest of life.
- You can build a membership around expertise you already have.
- Launching before you feel completely ready is often the best approach.
About Anne
Anne Gage is a horse riding confidence coach, horse trainer, mindset practitioner and author of the book Confident Rider, Confident Horse.
She helps horse riders overcome fear, improve performance, deepen their partnership with their horses, and develop greater confidence both in and out of the saddle.
Based in Ontario, Canada, Anne works with clients around the world through coaching, hypnosis, masterclasses and her Horse Riding Confidence Club membership.
Member Success Stories
One member joined feeling completely overwhelmed and unable to trust her own judgement around her horse's care and management. Through the support of the membership, she rebuilt her confidence, moved her horse to a more suitable environment, returned to riding, and developed the confidence to make decisions independently.
Another member successfully prepared both herself and her horse for a major relocation across states, overcoming anxiety around transport, settling into a new environment, and adapting to significant life changes.
What You'll Learn
By listening to this episode you'll discover:
- How to create a successful calls-based membership
- Why "no-content" memberships can work so well
- Ways to build recurring income from coaching expertise
- How community contributes to member retention
- Why confidence is often the key to solving bigger problems
- How Anne combines horse expertise with mindset coaching
Links Mentioned
Connect with Claire
For more membership and recurring income strategies, visit:
If you enjoyed this episode, please subscribe, leave a review, and share it with a business owner who thinks they need hundreds of videos before they can launch a membership. Anne's story is proof that a simple, community-focused membership can be powerful, profitable and life-changing.
