Explore every episode of the podcast The Marketing Mentor Podcast

Do you know your business model? What are even the options when it comes to a business model for a solo creative professional anyway? That's where I started the conversation with 2 of my favorite coaches from the Simplest Marketing Plan program, Lisa Mullis and Bonnie Fanning. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

In my second conversation with web designer, Alex Vita, we tackled the question our readers asked us to answer: Does your web site get you hired? But we also veered off into other directions, including how to be found through AI search. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Patricia van den Akker of The Design Trust, the London-based online business school for designers, makers & other creative professionals, shares her perspective on which markets are booming at the end of 2026, how she thinks about teaching as a marketing tool and more, And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

In today's conversation with web designer, Alex Vita, we covered the state of photography in 2026, whether creative pros need a web site and how Alex gets himself on podcasts. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

I just love sharing the creative ways my people are using AI. So in today's episode, I'm talking with creative strategist, Kate Purcell, about how she augments her own creative services to do things for her clients that she could never afford to do before. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

You don't have to be a content machine to have a content eco-system. You just have to start with one key idea and then build on it. That's what messaging strategist, Stacy Eleczko is doing and she shares how in today's episode. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

If you've been wondering what exactly is a pipeline, today's episode of the Marketing Mentor Podcast is for you. I welcomed back Michael Katz of Blue Penguin Development for a conversation that, of course, wound its way over to AI as well. So if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

So you're posting on LinkedIn but nothing's happening – yet. Maybe what you need is a "content eco-system." Copywriter, Val Roskens Tews, has built a very robust and connected one and that's what she's sharing in today's episode. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

I just love Allegra Goodman's new book, "This Is Not About Us." In it, there's a chapter called "$" which is all about you – your dread of talking money and your fantasies about being ghosted by clients. So I just had to comment on this story — and read a few excerpts aloud. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

There's a lot of uncertainty out there lately – have you noticed? That's why, in today's solo episode, I shared a few new ideas about how to invoke trust to counter the unknown – not only trust in yourself, in the marketing process and in me. But also how to build trust in the minds of your people, your market, your network. So if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

If creating content feels hard, forced, or inconsistent, this episode is for you. Copywriter Val Roskens Tews shares her simple "Butterfly Strategy"—a practical way to turn everyday moments into authentic content, real connections, and paying clients. It's a refreshing, doable approach that makes showing up feel natural instead of overwhelming.

And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

If you know you should do an email newsletter, but you have no strategy, no list, no ideas and no plan, this episode is for you. Messaging strategist Stacy Eleczko launched hers in exactly that situation — and what happened next might just surprise you. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Think consistency in your marketing comes naturally to some people and not others? In this episode, I share what 30+ years of showing up for my own marketing has taught me — and the surprising truth about what's really behind it. The answer might just change how you think about your own. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Everyone's wondering, "Will AI replace me?" But what about "Are you already replacing yourself with AI?" That's just one of the questions I asked in this conversation with Nancy Ruzow, of Ruzow Graphics and Creatives Roundtable, prompted by an article on her blog entitled, AI isn't replacing creatives. It's changing where we add value. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

In another behind the scenes episode, I extol the virtues of one of the most effective marketing tools you can use – an email newsletter – but for some reason too many can't bring themselves to do it. So this episode is part of my attempt to change that. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

If you have been meaning to write an email newsletter (or revive a dormant one), this episode is for you. One of my most popular episodes from the archives is this conversation with Ann Handley, author of the best-selling book, Everybody Writes. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

If your income feels unpredictable, you're not sure who you should be marketing to or you tend to take "whatever comes along"...because it feels like you have to, this episode is for you. It's the Fill My Client Pipeline Crash Course! So if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Feeling a little AI fatigue? Let's lighten things up. In this episode, I chat with my good friend, Terri Trespicio, about how she's using AI in surprisingly personal ways — like tracking what she eats, organizing ideas, and even getting unstuck creatively. It's a reminder that this powerful tool isn't just for business — and that experimenting can actually be… fun.  And if you like what you hear, we'd love it if you write a review, subscribe and/or sign up for Quick Tips at Marketing-Mentor.com

Your feed is filled with braggarts. The lack of "likes" on your posts is depressing. Today's guest, Lynnaire Johnston, author of LinkAbility, has simple solutions to these problems and more. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Clients who stiff you? Contractors who ghost you? Most of us learn these lessons the hard way. But you don't have to, if you listen to this episode with Amy Weiher, author of Good Work, Practical Advice for Starting & Scaling Your Creative Freelance Business. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

To kick off the new year, I'm talking to Florian Schleicher, a European marketing strategist who, thanks to his creative goal-setting strategies (and hard work), is consistently achieving his goals, after just 4 years in business. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Before the year even starts, ghostwriter, Liz Heflin, is already almost "booked out" for the year. And with lucrative projects she can't wait to work on with clients she's excited about. How, you may wonder? That's what she shares in today's episode. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Can one of your clients be your mentor? In Episode 540, Marketing Manager, George Dearing, shares her experience of being informally mentored by a client early on in her career and how she's paying it forward.  And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

More proof that marketing works, when you do it – especially when you make it a daily habit and you don't get in your own way. That's exactly what Stacy Eleczko has done. The result: a thriving business within 3 short years, with no danger of being replaced by AI. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Visual ambassador, Scott Hull, is finishing the year strong and he's using the Simplest Marketing Plan – outreach, networking and content marketing – to do it. In today's episode, he generously shares what's working. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

If you ever struggle with writer's block, this episode is for you. My conversation with tech humanist and author, Kate O'Neill, went from "Should AI write your first draft?" to "Will AI be a good companion?" It's a fascinating one! And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Have you ever been on the treadmill of success? That's what happens when the marketing works and now you've got too many clients, which can be exhausting. Will it ever end? I recruited my good friend, Ben Callahan, to tackle this question. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

If your business has been really slow, you are not alone and this episode is for you! It was a struggle for Maria Guerriero of Germinate Creative but instead of freaking out, she doubled down on her marketing. In today's episode, she shares what worked to fill her plate and her pipeline. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

As a freelancer, don't you wonder what makes a good pitch (and a bad one)? That's just one of the questions I asked Rebecca Matter, President of AWAI, who hires lots of freelancers and gets pitched every single day. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Is SEO dead? Not according to Atlanta-based SEO & AI Visibility Consultant, Jenny Munn. However, it is changing. What really matters is being findable by your people, whether via Google, social media or one of the AI platforms. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Following your passion is one thing; following your heart is another. Today's guest, John Silfies of Silfies Media, shares how he followed his heart to find a profitable niche where very few others had bothered to look. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

If you are worried that your ideal clients aren't out there or just need a little hope right now, this episode is for you. Rebekah Mays, a LinkedIn ghostwriter for Climatetech executives, shares exactly how she landed her dream project with an ideal client – and much more! And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Guess what happens when you have the right attitude, a willingness to take action and a little chutzpah. No, don't guess. Just listen in to my conversation with Stephanie Mickelson, a content writer who is getting new clients left and right. She shares what's working right now. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Your inbox is overflowing but there's 1 email newsletter that is so good you have to stop and read it and then share it! Well that's today's episode. I'm sharing Kate Purcell's latest, Impact Reports in the Wild, and the content strategy behind it that's working. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Is it easier to find clients than a job these days? And will AI replace us? Those are among the timely topics I debated with Maggie Mistal, an intuitive career coach and podcaster. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

If you bristle at the idea of "pitching" your services to your ideal clients, this episode might change your mind. In today's episode, I'm talking with ghostwriter, Liz Heflin, who used to get all her work through word of mouth, until she realized that the pipeline could dry up at any moment and she didn't want to be left high and dry. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

If you ever wonder how people "get" a new client from LinkedIn, today's episode is for you. Case study copywriter, Leslie Blaize, also a member of the Simplest Marketing Program, shares how she landed two clients through her LinkedIn newsletter. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

I hosted LinkedIn trainer, Beth Granger, and peppered her with questions about LinkedIn, the new and exciting things, as well as the frustrating and annoying things.  And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

When you're self employed, your business is you. So it must reflect you. But what exactly does that mean? Maegan Megginson, of Deeply Rested, has evolved her business into one that not only reflects her main purpose, but also seeks to help business owners do that too. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Who really has the power: you or your client? If you think they do, today's episode is for you. I talked with executive coach and author, Melody Wilding, whose new book, Managing Up, is just out. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

If it's time to stop giving away your most valuable resource – your thinking – and finally get paid for it, this episode is for you. Kristina Unker, owner of Ma'am, a brand strategy firm focused on the hospitality sector, shared her POV on strategy: What is it? How do you do it? How she learned it. And whether AI can do it. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Against a backdrop of uncertainty, Jonathan Cleveland, founder of Cleveland Design and author of Designing for the Greater Good: The Best of Cause Marketing and Nonprofit Design, shares the key to his success, why he has no interest in retainer clients and how he's handling slashed funding for non profits. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

If you've been wanting to productize your creative service, learn how brand strategist and designer, Lidia Varesco Racoma, chose her niche and turned her resources into a product called, The Essential Nonprofit Branding Toolkit. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

If you want quick wins to kick off the new year, today's episode is for you! Find out what a quick win really is and where to focus in order to make them more likely. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

We're wrapping up 2024 and ringing in 2025 with a conversation about time and patience and AI too, of course, with my old friend and self-proclaimed introverted IT geek,  Alan Seiden. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

For the next installment of the "Where are they now?" series, we learn from Carrie Simmons, former agency owner turned leadership coach and Executive Director of a destination management non profit. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

In today's episode, we turn the tables and I am interviewed about how I build my business by my very first client, Ilo Orleans, director and producer of films for the likes of Google, Microsoft and other names worth dropping! And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.