The Marketing Mentor Podcast – Details, episodes & analysis

I hosted LinkedIn trainer, Beth Granger, and peppered her with questions about LinkedIn, the new and exciting things, as well as the frustrating and annoying things.  And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

When you’re self employed, your business is you. So it must reflect you. But what exactly does that mean? Maegan Megginson, of Deeply Rested, has evolved her business into one that not only reflects her main purpose, but also seeks to help business owners do that too. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

If you need more and/or better clients, but it feels like your marketing isn't working, this episode is for you. Ilise Benun describes what it looks like when it is (and isn’t) working and what to do to make sure it does. And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

If being an “in demand” creative pro seems like a far-off pipedream, this episode is for you. In Part 1 of our chat, I talked with Deidre Rienzo about how she went from self-doubt and anxiety to mostly moments of confident action. If you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

If you suspect you’ve been leaving money “on the table” when negotiating project fees, this episode is for you. In my latest conversation with Jennifer Barrett, author of “Think Like a Breadwinner” (who will also be speaking at HOW Design Live in Nashville, Oct. 19-21), we talked about how exactly to ask for more -- money, that is. If you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor. 

If your ideal clients are marketers, this episode is for you. I spoke with Scott Miller, a 25-year veteran marketer and author of many books, including his latest, Marketing Mess to Brand Success: 30 Challenges to Transform Your Organization's Brand (and Your Own), and I asked him how creative professionals should build relationships with the marketers who need them. If you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

If you often feel like a therapist to your clients, you’re not alone. In this episode, I talked with Tiffany Butler, who spent 20+ years as a designer, copywriter and project manager, but often felt like a therapist to her clients too. Then she went back to school to become the real thing. If you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

If you want to make more money, the easiest way is to charge more. But how exactly do you raise your rates? And what do you say to clients without jeopardizing the relationships? Those are a few of the questions I answered in a special bonus podcast, an excerpt from my latest ebook, “Worth It: How getting good at the money talk pays off.” If you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

Why trust your memory when you have LinkedIn, a.k.a. Your Rolodex? That’s where author, speaker and Ayurveda-based health and mindset coach, Sweta Vikram, turned out when it was time to promote her new book. And boy did she hit the jackpot, proving that the help you need is often just a few connections away.

If you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.