The Marketing Mentor Podcast – Details, episodes & analysis

Clients who stiff you? Contractors who ghost you? Most of us learn these lessons the hard way. But you don't have to, if you listen to this episode with Amy Weiher, author of Good Work, Practical Advice for Starting & Scaling Your Creative Freelance Business. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

To kick off the new year, I'm talking to Florian Schleicher, a European marketing strategist who, thanks to his creative goal-setting strategies (and hard work), is consistently achieving his goals, after just 4 years in business. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Is SEO dead? Not according to Atlanta-based SEO & AI Visibility Consultant, Jenny Munn. However, it is changing. What really matters is being findable by your people, whether via Google, social media or one of the AI platforms. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

In this episode with Communications Coach, Eleanor Handley and Show Director of HOW Design, Amy Conover, we talk practical strategies for presenting yourself with confidence, whether one-on-one, in front of a group or in an interview with a client or for a new job. This is part of a short series highlighting speakers at HOW Design Live in Boston, May 22-24. Details at https://howdesignlive.com/

If you want to use content marketing to position yourself as an expert OR if you're a copywriter who's not quite ready to put yourself out there, this episode is for you. Donna Jones explains how the PR tool, HARO, can help in both situations. If you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

Are you having trouble keeping track of all the new features on LinkedIn? Not sure which ones to take advantage of? In my chat with LinkedIn Trainer, Beth Granger, she answered all of my latest questions about new (and old) features on LinkedIn. And if you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

If you're a "passionate practitioner" with the "good" problem of too much work, this episode is for you. Today's guest, Sarah Durham, founder of Big Duck, has recently reinvented herself as a coach for "accidental entrepreneurs," and shares insights into growing a creative business and so much more. If you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

If you struggle with your email newsletter, this episode is for you. I talked with the very funny Michael Katz, a marketing consultant who specializes in email newsletters for professional services providers, all about Linkedin's new newsletter feature and the perennial question (from writers and non writers alike): what the heck should you write about? If you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

If you're sick of writing proposals that go nowhere, for prospects who seem really excited, then crickets, this episode is for you. Web designer, Mary Maru explains how she uses her qualifying process as "a gate and a magnet," a way to keep out the prospects who aren't a good fit, while attracting the ones who are. If you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.