Key takeaways from our guest, Pricing Strategist & Product Marketing Leader, Robert Campbell: 

Start by understanding how generative AI models work. There are two main types of prompts used for generative AI: imperative and declarative. Imperative prompts provide step-by-step instructions, while declarative prompts ask for a specific output. Understanding these distinctions will help you get the most out of generative AI tools.

Don't replace human creativity and judgment entirely with generative AI outputs. While generative AI can be a valuable tool, it's important to remember that it is still under development. Be aware of potential biases in the training data and the limitations of the technology.

Focus on several metrics when using generative AI:

• Engagement metrics: Track how well different content performs (human-created vs. generative AI-created) to measure effectiveness.
• AB Testing: Use generative AI-generated content alongside human-created content to see which performs better.
• Traditional marketing metrics: Keep focusing on revenue generation, churn rate, and other important marketing metrics.

AI tools and resources mentioned in the episode:
Runway.ai
Dall-E


Connect with Robert Campbell:

linkedin.com/in/robertwcampbell/
 

For more support on navigating the disruption of Generative AI:

Go to: themarketinghelp.co/genai to access:

• A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.
• Your Gen A.I. Transformation checklist
• Comprehensive list of Gen A.I. tools every marketer should be testing daily

Having trouble navigating marketing disruptions, a job search, or building and developing your marketing team? 
Let us help!

Just email me directly  ->  erik (at) themarketinghelp (dot) co
or 
Schedule a call with us here -> themarketinghelp (dot) co (forward slash) #schedule

Thanks to our Presenting Partner : 6sense.com
Eliminate the costs of missed opportunities and mistimed deals by pinpointing the accounts that matter most.
The only ABM platform powered by Revenue A.I.
See 6sense in action and schedule your demo now: themarketinghelp.co/6sense

Key takeaways from our guest, AI Marketing Tech Leader, Benjamin Hoehn: 

The Importance of Curiosity: Ben emphasized that curiosity is crucial, especially with the rapid developments in generative AI. He mentioned, "It is that level of curiosity that you really need to kind of propel yourself into success."

Generative AI as a Tool for Efficiency: Ben described generative AI as creating a "straw man," or a first draft, which helps in removing the ego from initial ideas and improves operational efficiency. He said, "The machine does not care about its idea. It's just saying, based on this data set that I've observed, these are five things that you can do."

AI's Role in Disrupting Traditional Processes: Ben shared insights on how AI is changing team dynamics and processes, especially in content creation and marketing strategies. AI tools like Rytr and Grammarly are helping to produce first drafts and reduce the workload on human editors.

Risk Management in AI Adoption: Discussing the risks associated with generative AI, Ben highlighted the need for companies to establish AI policies and ensure data security. He cautioned, "It gets super risky if you're exposing PII data or anything behind your company firewall to it."

Future of AI in Marketing and Beyond: Looking forward, Ben predicted that AI will be integrated more deeply into business and marketing practices. He discussed potential new roles like a "GPT creator" who optimizes AI tools for company use, emphasizing AI's broader impact on society and industries beyond marketing.

AI tools and resources mentioned in the episode:
rev.ai/
spiky.ai/
lavender.ai/
ai-suggests.com/
There'sAnAIForThat.com
Google Gemini (formerly Bard)

Connect with Benjamin Hoehn:

linkedin.com/in/mojomogul/
 

For more support on navigating the disruption of Generative AI:

Go to: themarketinghelp.co/genai to access:

• A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.
• Your Gen A.I. Transformation checklist
• Comprehensive list of Gen A.I. tools every marketer should be testing daily

Having trouble navigating marketing disruptions, a job search, or building and developing your marketing team? 
Let us help!

Just email me directly  ->  erik (at) themarketinghelp (dot) co
or 
Schedule a call with us here -> themarketinghelp (dot) co (forward slash) #schedule

Thanks to our Presenting Partner : 6sense.com
Eliminate the costs of missed opportunities and mistimed deals by pinpointing the accounts that matter most.
The only ABM platform powered by Revenue A.I.
See 6sense in action and schedule your demo now: themarketinghelp.co/6sense

The 4 Types of Marketing Job Listings:

1. The "Genuine" Job Listing
2. The "Talent Trap" Job Listing
3. The "Lead Gen" Job Listing
4. The "Unicorn Hunt" Job Listing

Having trouble navigating your marketing job search, or building and developing your marketing team? 
Let me help - email me - erik (at) themarketinghelp (dot) co

More information about CyberMarketingConference.com (attend live or virtually):

• Use this promo code to get 10% off any a paid ticket: MRKHELP23 (case sensitive)
• Want one of our 5 FREE PASSES to the conference? (first come, first. serve)
  • Email me -  erik (at) the marketing help (dot) co
  • Connect with and Message me in Linkedin -  linkedin.com/in/eharbison/ 

Other Marketing Career Resources:
Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- www.themarketinghelp.co/library

The framework covered in this episode. Listen to get more details on how you can kickstart your network, and networking, in the next 2 weeks.

1. Align with what you believe in and what drives you.

Identify your professional Vision (where you want to be in x months/years)
Identify your Values (what do you stand for?)

2. Identify similar individuals and organizations that align your vision/values

Set aside 60 minutes over the next two weeks to conduct research in...

LinkedIn / Facebook / Slack groups
Meetup.com -- search by topic of interest for
Leverage your 1st degree connections

Build a list of potential contacts, meetups, events that you discover during your research period.

3. Set and execute against a networking schedule

Map out a calendar of when/how you’re going to join/meet the networking connections from the list you just built...
Set a networking budget
Send an email to a 1st degree connection or friend.

Check out more content at www.themarketinghelp.co/blog

Some marketing career resources for you to check out.

1) Knowledge is power - these tools can help you identify new trends, tips and resources.

Zest.is -- Chrome plugin that will aggregate marketing topics for you daily in one cool dashboard.

MarketingSchool.io w Neil Patel and Eric Siu -- Practical tips. Quick how-tos. Short episodes.

22 immutable laws of marketing (Jack Trout & Al Ries)- A classic and still relevant to the modern marketing ecosystem.

Traction (Gabe Weinberg & Justin Mares)--Deconstructs 19 marketing channels any business should be testing to drive growth

2) The Development of You - Resources to perfect your craft and develop your marketing skills.

BrandYourself.com -- Provides an online reputation report in 60 seconds, identifying negative and positive content.

Free education & Certification (NOTE -- these are ONLY valuable if you have a way to execute and practice what you've learned -- a certification alone is useless)

Hubspot Academy

Google Analytics

Facebook Blueprint

QuickSprout University

GenM.co - Get real world experience. Secure a marketing apprenticeship , along with actual mentorship, for free.

**Get my full comprehensive guide of 47 Tools and Resources for Marketers here -- bit.ly/tmhguide**

** Hear all podcast episodes at themarketinghelp.co/podcast **

What are the differences between marketing roles on the Agency side and the Client/Brand side?

Some observations and things to consider:

Agency side roles

• Great for internships or entry level roles - opportunity to learn a ton.

• And be a practitioner for a particular marketing channel.

• Great for career switchers - someone wanting to learn about marketing.

Client side roles

• Great for exposure to breadth of learning multiple marketing channels

• Greater collaboration with other departments within the business

• Holistic view of how all departments and channels work together

Have more questions about roles in agencies or brands/clients? Let's connect - erik@themarketinghelp.co

Don't miss any marketing career resources and tips - Join The Marketing Help Newsletter - themarketinghelp.co/subscribe

What should be in a 90 day plan? 


a) Break out your projects into 3 timeboxes -- by day 30, by day 60 and by day 90


b) Make sure to capture ‘expected outcomes’ or ‘goals’...otherwise it will not be clear if you were successful or not.


c) Focus on these three areas:

1. People - how are you helping others & yourself develop? How are you building relationships within the organization and externally with your networks?


2. Process - Operations. How are you helping to manage costs?  What projects can you own that help find ways for the team/company to be more productive or efficient?


3. Performance - Measurable impact. How are you helping to drive qualitative and quantitative metrics? This should be easy for any marketing role.


If you want a copy of my 90-day plan template -- Just send me an email at erik @ themarketinghelp.co with subject line “90 Days” and I will send you a copy.

Check out all episodes of this podcast: themarketinghelp.co/podcast

Join our newsletter. Get resources to help you stand out in your marketing career : themarketinghelp.co/subscribe

1. Send a better email.

Ask a question.

Provide another marketing idea, test or suggestion.

2. Send a handwritten note.

Be Succinct & Specific.

Say Thank you. Include a sentence or two on which project you would be most excited about launching when you started.

3. The check-in.

Sending the check-in email will keep you top of mind...Including something relevant to the conversation will make you stand out.

Marketing Interviews are a process.

Set up a Google Alert for the hiring manager, the website, CEO, the brand.

Download all episodes at themarketinghelp.co/podcast

Subscribe to The Marketing Help Newsletter - Get templates and guides to advance your career - themarketinghelp.co/subscribe

I asked 100 digital marketing hiring managers, “what’s the ONE thing that negatively impacts a candidates chances of moving on or being hired”.

The overwhelmingly most popular answer was “Not having questions prepared”.

Here 3 questions you should be prepared to ASK during your interview (feel free to capture the gist of the question - phrase it in the way that works for you.):

1. How do you find ways to continuously challenge your team to get better at what they do?
2. How does the company address changes in the digital marketing landscape? Can you provide an example?
3. After 90 days in this role, what metrics would we be discussing tied to success?

Here are some questions you should be prepared to ANSWER:

1. What’s an example of a brand you think does [enter digital marketing channel] well, and why?
2. What is a hobby you’re passionate about? How to do it?
3. Based on what you’ve researched about our brand, what can we be doing better?

Do you have topics you want discussed on this podcast? Email me: erik (at) themarketinghelp.co

Catch all episodes of this podcast at themarketinghelp.co/podcast.

You can find all podcast episodes here.

1 - Research The Company.

Understand when they were founded. Who are the owners. What is their back story. Are they funded, public or private? Who do they primarily serve as clients or as partners. What is their primary product or service? What is their culture?
Check out Google, Crunchbase or Glassdoor

2 - Research The Business.

Who are their competitors? Their target audiences? What are common best practices and relevant topics for their space? Who are likely strategic partners, resellers or influencers?

3 - Research The Interview Panel.

If you’re able, get a list in advance of who you will be interviewing you. Then audit their LinkedIn profile. Get a sense for where they worked, their network, skills and accomplishments.

Leveraging this data during small talk or intros goes a long way in making a positive impression.

4- Research The Marketing Footprint.

Get a sense of what their doing and identify ways you can help.

Sign up for their newsletter. Audit their social profiles or blog posts.

See what types of ads they’re running on Moat.com.

Download BuiltWith.com to see what other tech tools they’re using on their site - split testing tools, email providers, ad networks -- This can show interview panel that you’re digging deeper than most candidates to understand how they’re approaching their marketing executions...and at least make for a good conversation point.

Use SimilarWeb.com to research their website traffic totals and inbound traffic sources. Another great source for conversation points and questions during the interview.

5 - Prepare an Outline for a 90-day plan.

Unless the company prepped you and asked for this, no one is going to expect it.

Take the liberty of outlining what you would plan to do in 90 days to help drive positive growth for their company.

Easy starting point: Make 3 columns - The role, The team, Growth/Performance.
Then list things that only you can provide under each. E.g. Under 'Role', list things like curiosity, eagerness to learn, readiness to be challenged, or a sense of humor.

Present this to the hiring manager or team at the end of the interview.

Connect with questions, comments or feedback: erik (at) themarketinghelp (dot) co

Access all podcast episodes here.

First, start by Googling your name.

What do you find? Are you seeing content that is supportive of what you’re trying to accomplish in your marketing career journey?
If not, feel free to contact me to discuss.

First Factor: Your LinkedIn Profile -

• Over 90% of recruiters rely on the site, according to data from the
  Society of Human Resource Management.

- Do - Research best practices. Add relevant media/articles/school
projects. Use Linkedin Publish to post content relevant to your
marketing craft or skill.

- Don’t - Assume that your resume is the only career summary a hiring
manager will review.

Resources for Linkedin Profiles:

• Profile tips from the Content Marketing Institute

• Profile tips from Money

Second Factor: Your Resume -

• One question I always get - "Should my resume be more ‘creative’ than a standard word doc template?"
• My answer is - "It's the content of you that matters..no matter how creative the resume is."

- Do - Use this formula when summarizing your bullet points for your internship, co op or most recent marketing role.

• “I [increased/decreased x] by [y%] over the course of [time frame] by executing [specific strategy or tactic]

• Intern example - “I helped increase monthly leads from social media by 13%, over the course of 3 months, by researching competitor tactics and executing a sharing contest”

• Experienced professional example - “I drove the plan that grew efficient paid media revenues, Year over Year, by executing a competitive bidding strategy & consistent conversion rate testing cadence”

- Don’t - Use an objective statement - hiring managers know you want the role..that’s why they have your resume. Use the space for a summary on how you’ve driven growth or results & can help the company.

Third Factor: Proactive Applied Learning -

• This is largely rooted in certifications and other ancillary education or training that strengthens your marketing craft or skills.

• Notice this isn’t just about ‘Getting certified’.

• This Proactive Applied Learning is about having a strong balance between the "what" - certification/supplemental courses/learnings and the "how" - put them in action for client or side project.

- Do - Find the right certification / online course that best fits your marketing interests, crafts or career journey -- please consider Google Analytics as a first step.

- Don’t - Rush to get certified without having a plan on how you will implement what you’ve learned.

• Remember, you can always stand up a free website as a testing ground for your newly found learnings. Sharing an example like that is much more appealing to a hiring manager then a list of empty certifications.

Other Certifications:

Google analytics: Popular Certification

Google Adwords: A must for paid search

Hubspot Academy: Content, Email, Sales

Facebook Blueprint: Facebook ads certification ($150)

SEO specific from MOZ: Deeper overview

Paid Search specific from WordStream: Deeper overview

Twitter Academy: Badges for completion

Basic HTML and CSS coding: Important for website and email updates

DigitalMarketer: For when you’re in your role for 1-2 years.

Access all podcast episodes here.

How are you finding & where are you finding your dream modern marketing role?
Listen for some alternative resources to those marketing job boards and learn this one thinking exercise that you should do before you start your marketing role search.

Popular roles that you may be searching for at Associate, Specialist or Manager levels:

Digital PR & Marketing Communications

Content Marketing

Search Marketing

Social Media or Community

Email Marketing/CRM/Automation

Sales & Business Development

Analyst

Growth Marketing

The 6 Career Factors That You Should Rank (1 = high priority, 6 = low priority):

1. Balance - work/life - Ready to invest in yourself (50-60+ hrs per week) or do you need to work a side gig or play xbox?

2. Challenge - Are you ready to be uncomfortable - learn a ton - be pushed -- or do you want to coast?

3. Company - Are you dying to work at Google or Facebook? Or a culture-centric company w a focused mission and purpose?

4. Location - Ready to relo? Must live close to family? Need to work remotely?

5. Title - Must have a manager title? Believe it or not, this still matters to some.

6. Salary - Can you live off of 35k per year or do you have certain expenses that are out of your control?

Then...

a) Review your top 3. Those should provide you with clarity on where/how you start your search.

b) Ask someone you trust to rank the same 6 factors for you. If similar = keep moving. If different = rethink your priorities..try it again next month.

Where You Can Find Those Marketing Roles:

Other than indeed/ziprecruiter

TheMuse.com

RemoteOk.io

Quora.com - Ask a question.

Inbound.org

Local American Marketing Association (ama.org)

Alumni Association

FB groups

Slack.com channels

Linkedin Profile- focus on keywords & content for roles you’ve had or roles you want

Meetup.com - Search a topic. Go to the meetup. Grow your network.

Connect with us: Twitter - @erikharbison , LinkedIn , or via email: erik (at) themarketinghelp (dot) co

Subscribe to The Marketing Help newsletter - get the guides and templates to advance your career - themarketinghelp.co/subscribe

Happy Marketing.

Access all podcast episodes here.

This podcast is for marketing students, marketing associates & specialists, and aspiring marketing managers & team leaders.

We'll tackle common questions and provide tips and guidance on how to succeed in starting and growing your marketing career.

Topics to include:

• How to find the right marketing role for YOU
• How to nail interviews & land your DREAM JOB
• How to build marketing management skills FAST
• How to ID and take advantage of CAREER MOMENTS
• How to manage yourself, manage across & MANAGE UP
• How to manage marketing campaigns, projects, & technology
• How to accelerate your marketing career from FIRST ROLE to FIRST TEAM

Subscribe anywhere you listen to podcasts - click or tap below to listen to the trailer of The Marketing Careers Podcast, presented by TheMarketingHelp.co

The 2 Marketing Job Traps to Avoid:

1. Becoming the "Invisible Marketing Team Member."  There are 3 key actions you can take to proactively gain the right visibility in your role.
2. Working with the "Hazy Marketing Manager."  There are 3 key questions you can ask to turn your  manager's style from hazy to crystal clear. 

Having trouble navigating these traps, or have questions about your marketing career? 
Let me help - email me - erik (at) themarketinghelp (dot) co

Other Marketing Career Resources:
Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- www.themarketinghelp.co/library

The 4 Success Steps For Securing Your Next Marketing Internship:

1.  Research & Decide : Identifying and selecting a core marketing skillset
2. Watch -> Do -> Teach: The learning model to develop hands-on experience in your core marketing skillset
3. Show & Share Your Work: Providing more evidence of your applied learning
4. Evaluate & Target the RIGHT Internships: Be selective and focus on having conversations first

Grab your Marketing Internship Success Kit Here: bit.ly/tmh_internships

Other Marketing Career Resources:

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- www.themarketinghelp.co/library

Some simple truths about the annual review process:  

• You don't get promoted for simply being in your role for 'x' years
• Any raise or promotion should not be a surprise - your manager and you should be consistently discussing your performance & expectations during 1x1s throughout the year
• Be aware of the market/industry conditions - your company and role do not operate in a bubble (if the economy is in a downturn,  you did not sign any clients, your customer churn grew -- > don't expect a 7% raise)
• It is a discussion - not a manager monologue or a direct report complain-session - discuss expectations, accomplishments, challenges, opportunities FROM EACH PERSON
• You will be measured on you Performance/Skill vs Potential/Will. 

Some questions to ask during your annual performance review:

• Direct report to marketing manager: 
  • What is the most challenging thing about your Role?
  • What are 3 projects I can take off your plate?
  • Can you confirm the process or path to get promoted?\
  • What are ways I can increase my salary?
• Marketing manager to direct report:
  • Which accomplishment (personal and professional) are you most proud of?
  • What can I be doing better for you?
  • Where do you want to be - re your role -  in one year?
  • Do you understand the process for getting promoted?

 
Other Marketing Career Resources:

Special offer: 22% Off - for Lifetime - TMH+ Executive Mentorship
- themarketinghelp.co/mentor22 (enter promo code: MENTOR22 to activate the discount)

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/library

The 5 prompt types to use with ChatGPT:  
(Prompts are included in quotes - just edit and copy/paste into ChatGPT.)

1. Create personal branding content : Use to publish tweets, blog posts or Linkedin articles.
   1. "(#) things to watch out for when running a(n) (enter your marketing channel) campaign"
   2. "(x) Linkedin Publish article/blog post topic ideas for (enter your marketing channel) campaigns"
2. Create your Professional Summary: Add to your Linkedin About section or personal website. 
   1. "Write a first person/third person professional summary, using (enter type of tone) tone, based on the resume content provided."
   2. Copy and paste the entire contents of your resume into ChatGPT
   3. Consider adding word count limitations (e.g. maximum of 500 words)
3. Create interview answer frameworks: Get ideas specific to the type of role you're interviewing for. 
   1. "You are interviewing for a (enter the title of the role) role.  How do you answer the question "(enter specific question)."
   2. Question suggestions - Greatest strengths/weaknesses, a time when you had to use data to solve a problem, why you want this role.
4. Interview prep - Keyword Research: Get ideas on terms you can suggest.
   1.   "List the top 20 [specific industry] keywords including a number, the keyword and worldwide search volume."
   2.  "Provide 20 keyword alternatives for [specific keywords]."
5. Interview prep - Value asset content creation: Content to show how you can help them solve challenges.
   1. "10 alternative blog topics to (enter existing blog post title from the company)."
   2. Marketing plan ideas: "You are a marketing director.  Provide a marketing plan that includes target audience, objective, goals and key strategies and tactics for (enter assumed campaign outcomes - awareness, online sales, etc). You are a brand that (describe the product or service) to a target audience of (enter assumed persona information)."
   3. Google or Meta Ad copy: "Write 10 Google / Meta ad headlines for (enter company URL)."
   4. Organic social captions: "Write 10 (social channel) (type of tone) captions for (enter company URL)."
   5. Linkedin posts: "Write 10 (enter type of tone) Linkedin posts for (enter company URL).

A.I. Tools every marketers should be testing:
ChatGPT : chat.openai.com
Jasper.ai
Copy.ai
You.com
Looka.com

Other Marketing Career Resources:

Special offer: 22% Off - for Lifetime - TMH+ Executive Mentorship
- themarketinghelp.co/mentor22 (enter promo code: MENTOR22 to activate the discount)

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/library

The questions you should be asking in marketing interviews now:

1. Are you profitable?
2. Have you gone through layoffs in the past six months?
3. What is your client/customer churn rate?
4. If you lose your largest client/customer, will you need to layoff team members?

The questions you should be prepared to answer in marketing interviews now:

1. Tell me about a time when you used data to solve a problem.
2. Why do you want to work here?
3. How do you keep your skills sharp?

The Marketing Interview Questions Guidebook can be accessed here:
landing.themarketinghelp.co/interviews

Other Marketing Career Resources:

Special offer: 22% Off - for Lifetime - TMH+ Executive Mentorship
- themarketinghelp.co/mentor22 (enter promo code: MENTOR22 to activate the discount)

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/library

Our episode guest Mike Smith - Design Lead at Reforge  - shares his insights on how to prepare for a marketing design career. 

Mike shares his marketing design career tips and advice on .. 

• How to present your portfolio in an interview
• How to manage-up and manage-down on your team
• The must-have resources to developing your marketing design skills

Connect with Mike Smith:
via Linkedin: linkedin.com/in/mesmithdesign/-- (mention The Marketing Careers podcast!)
via his website: https://www.mesmith.co/

Careers at Reforge:  reforge.com/careers/all

Resources mentioned during the episode:
The book "Go" by Chip Kidd
A great YouTube Channel for learning design: youtube.com/c/TheFuturAcademy

Other Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated TMH+ mentorship ($1 trial for 1 month):
- themarketinghelp.co/plus

“I wanted to reach out to you personally because I used the same strategies we worked on through my last job search and it had proved successful once again! Thanks for equipping me with the right tools and skills that will forever help me in escalating my career.” - Rachele D. - Client Success Manager

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

The 3 actions every marketer can take to rebound from a lay off:

1. Take a break
2. Stay active in your relationships, craft and personal brand
3. Set measurable milestones 

Marketing specific communities to connect with other marketers:
The Marketing Help Community
SerialMarketers
Online Geniuses
 

Marketing specific job search sites and job boards: bit.ly/tmh_jobsearch 


Other Marketing Career Resources:

Special offer: 22% Off - for Lifetime - TMH+ Executive Mentorship
- themarketinghelp.co/mentor22 (enter promo code: MENTOR22 to activate the discount)

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/library

Our episode guest Sarah Clayton - Head of Commerce at PHD Media  - shares her insights on how to prepare for a marketing career in commerce. 

Sarah shares her marketing career tips and advice on ..

• How to create an effective marketing career plan
• The pros and cons of working client side vs agency side
• How to effectively manage-up
• A fresh approach to your marketing interview

Connect with Sarah Clayton:
via Linkedin: linkedin.com/in/sclayton22/-- (mention The Marketing Careers podcast!)
Sarah (dot) Clayton (at) PHDMedia (dot) com

Careers at PHD Media: phdmedia.com/careers

Resources mentioned during the episode:
The Brave Commerce Podcast
Rishad Tobaccowala
AdWeek
Ad Age
 

Other Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated TMH+ mentorship ($1 trial for 1 month):
- themarketinghelp.co/plus

“I wanted to reach out to you personally because I used the same strategies we worked on through my last job search and it had proved successful once again! Thanks for equipping me with the right tools and skills that will forever help me in escalating my career.” - Rachele D. - Client Success Manager

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

The 5 marketing job search planning steps to complete in 60 minutes:

1. Prioritize Your Marketing Career Factors
2. Select Your Marketing Career Path
3. Complete Your Marketing Career Profile
4. Create a quick Marketing Job Search Plan
5. Protect Your Calendar

Link to make a copy of your marketing career planning templates: bit.ly/tmh60

Link to a FREE webinar on finding your next marketing role (watch AFTER completing the 5 steps): bit.ly/3steps_tmh

Other Marketing Career Resources:

Special offer: 22% Off - for Lifetime - TMH+ Executive Mentorship
- themarketinghelp.co/mentor22 (enter promo code: MENTOR22 to activate the discount)

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/library

Key takeaways from our guest, Jodie Lail (GE Healthcare): 

Gen AI Revolutionizes Marketing Operations: AI-powered tools offer marketers unprecedented efficiency and effectiveness in content creation, campaign optimization, and audience targeting. By leveraging AI, marketing teams can streamline processes and drive better results.

Collaboration Between Humans and Gen AI: Rather than viewing AI as a replacement for human creativity, embrace it as a collaborative tool. Maintain control over messaging and brand voice while harnessing AI to enhance productivity and innovation in marketing campaigns.

Securing Budget for Gen AI Initiatives: When seeking budgetary support for AI initiatives, focus on demonstrating quick wins and tangible ROI. Start with low-cost or free AI tools to showcase their impact before investing in larger initiatives.

Continuous Learning and Experimentation: Foster a culture of experimentation and continuous improvement within your marketing team. Encourage team members to explore new AI technologies, experiment with different approaches, and embrace a mindset of lifelong learning and innovation.

Connect with Jodie Lail:

linkedin.com/in/jodie-lail-26014431/
substack.com/@jodielail

For more support on navigating the disruption of Generative AI:

Go to: themarketinghelp.co/genai to access:

• A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.
• Your Gen A.I. Transformation checklist
• Comprehensive list of Gen A.I. tools every marketer should be testing daily

Having trouble navigating marketing disruptions, a job search, or building and developing your marketing team? 
Let us help!

Just email me directly  ->  erik (at) themarketinghelp (dot) co
or 
Schedule a call with us here -> themarketinghelp (dot) co (forward slash) #schedule

Thanks to our Presenting Partner : 6sense.com
Eliminate the costs of missed opportunities and mistimed deals by pinpointing the accounts that matter most.
The only ABM platform powered by Revenue A.I.
See 6sense in action and schedule your demo now: themarketinghelp.co/6sense

Our episode guest Jared Roork - Media Planner at Media Futures Group (MFG)  - shares his insights on how to prepare for your start in a marketing career at an agency. 

Jared shares his marketing career tips and advice on ..

• How to network effectively with warm introductions
• Why an agency is a great first stop on a marketing career
• The importance of making mistakes early in your career
• What you can say to your manager to develop a strong working relationship 

Connect with Jared Roork:
via Linkedin: linkedin.com/in/jared-roork-2918ab1a8/-- (mention The Marketing Careers podcast!)
JaredRoork (at) gmail (dot) com

Other Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated TMH+ mentorship ($1 trial for 1 month):
- themarketinghelp.co/plus

“I wanted to reach out to you personally because I used the same strategies we worked on through my last job search and it had proved successful once again! Thanks for equipping me with the right tools and skills that will forever help me in escalating my career.” - Rachele D. - Client Success Manager

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

The 5 marketing interview categories that will help you identify red, and green, flags: 

1. The Executive Management
2. The Hiring Manager
3. The Company/Culture
4. The Team
5. The Role

Marketing Career Resources mentioned in this episode:
The Marketing Interview Questions Guidebook   (https://landing.themarketinghelp.co/interviews)

Other Marketing Career Resources:

Special offer: 22% Off - for Lifetime - TMH+ Executive Mentorship
- themarketinghelp.co/mentor22 (enter promo code: MENTOR22 to activate the discount)

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/library

Get guided support on your marketing job search and successful interviews:
- themarketinghelp.co/courses

The 3 powerful marketing career mindsets you can start embracing (and taking action on) today: 

1. Control What You Can Control
2. You "Get To" (Not "Have To")
3. You Have More ____ Than You Think

Marketing Career Resources mentioned in this episode:
Your Case Study Template
Your Career Profile Worksheet

Special offer: 22% Off - for Lifetime - TMH+ Executive Mentorship
- themarketinghelp.co/mentor22 (enter promo code: MENTOR22 to activate the discount)

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing


Other Marketing Career Resources:
Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/library

Get guided support on your marketing job search and successful interviews:
- themarketinghelp.co/courses

Our episode guest Dave Snyder - CEO at marketing tech agency SmartAcre - shares his insights on how to maximize your marketing career in project management, account executive and marketing leadership roles. 

Dave shares his marketing career tips and advice on ..

• Why people make a difference in agency culture
• Why alignment on goals is key in any team, company or partnership
• The importance of making quick decisions in the face of adversity
• What CEO's look for in marketing candidates - and it's not on your resume
• The 3 areas agency CEO's will focus on every month

Connect with Dave Snyder:
via Linkedin: linkedin.com/in/davidbsnyder-- (mention The Marketing Careers podcast!)
GetSmartAcre.com
@getsmartacre
@davidbsnyder
Listent to Dave's podcast: agencybalance.com

Other Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated TMH+ mentorship ($1 trial for 1 month):
- themarketinghelp.co/plus

“I wanted to reach out to you personally because I used the same strategies we worked on through my last job search and it had proved successful once again! Thanks for equipping me with the right tools and skills that will forever help me in escalating my career.” - Rachele D. - Client Success Manager

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

Our episode guest Liz Davis - Former brand manager at P&G, and current CMO at Shimmy - shares her insights on how to maximize your marketing career in brand management, consulting and startup marketing roles. 

Liz shares her marketing career tips and advice on ..

• Knowing when it is time to leave your marketing job
• How brand management is integrated with marketing
• What skills are required to be a successful marketing consultant
• Why the 'customer is boss' and how most brands miss that truth

Connect with Liz Davis:
via Linkedin: linkedin.com/in/lizmdavis/ -- (mention The Marketing Careers podcast!)
Liz (at) getshimmy (dot) com

Marketing Career Resources from the episode:

Playing to Win - How Strategy Really Works: A.J. Lafley
How Brands Grow: Byron Sharp

Other Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated TMH+ mentorship ($1 trial for 1 month):
- themarketinghelp.co/plus

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

Our guest Josh Palau - digital media expert, marketing team builder, advisor - shares his  perspective on how to maximize your marketing career in both agency and client side roles. 

Josh shares his marketing career tips and advice on ..

• The two outcomes you can expect when asking a lot of questions
• How to be a 'C-suite whisperer' and get your ideas sold
•  The  two most important things you should prepare for an interview 

Connect with Josh Palau:
via Linkedin: linkedin.com/in/joshuapalau/ -- (mention The Marketing Careers podcast!)

Other Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated TMH+ mentorship:
- themarketinghelp.co/membership

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

The 5 action steps every marketer should execute for a successful exploratory interview...

1. Prepare or provide something of value
2. Send the agenda in advance
3. Prepare your answers for 'tell me about yourself.'
4. Memorize your top 3 marketing impact statements and accomplishments.
5. Send a relevant 'Thank you' (& provide more value).

How to secure the right exploratory conversations?

Watch our free webinar here - https://bit.ly/3steps_tmh

Other Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated TMH+ mentorship:
- themarketinghelp.co/membership

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/library

Get guided support on your marketing job search and successful interviews:
- themarketinghelp.co/courses

Our guest Anna Tutchkaia - serial entrepreneur,  Head of Marketing for ManyChat- shares her  perspective on how to lead a marketing career that welcomes a focus on networking and saying 'yes' to learning opportunities.  

Anna shares her marketing career tips and advice on ..

• The 3 step process for landing a marketing role without applying online
• How to turn an internship into a FT role
• How to get promoted within the first year in your marketing role

Connect with Anna Tutchkaia:
via Linkedin: linkedin.com/in/annatutckaia/ -- (mention The Marketing Careers podcast!)
Learn More on ManyChat marketing roles -- https://careers.manychat.com/
Find startups you want to work for -- https://www.crunchbase.com/

You can try 1-month of ManyChat Pro completely free - just go to manychat.com and click “Get Started.” 
Once you sign up for your account, all you’ll need to do to unlock this offer is use the code “PODCAST.” 
This is a limited opportunity though, so be sure to sign up before all of the offers are claimed! 

Other Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated TMH+ mentorship:
- themarketinghelp.co/membership

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

Get guided support on your marketing job search and successful interviews:
- themarketinghelp.co/courses

Our guest Deborah Choi - serial entrepreneur, former Head of Social Media for COACH, and Managing Director at BosquePlants - shares her  perspective on how to lead a marketing career that welcomes courage and adaptability.  

Deborah shares her tips and advice on ..

* How to make an immediate impact when starting your marketing role

* How to effectively manage your agency partner.

* Why having a marketing specialty will future proof your career

Connect with Deborah Choi:
via Linkedin: linkedin.com/in/deborahchoi/ -- (mention The Marketing Careers podcast!)
More on Bosque Plants -- https://bosqueplants.com

Other Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated TMH+ mentorship:
- themarketinghelp.co/membership

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

Get guided support on your marketing job search and successful interviews:
- themarketinghelp.co/courses

The 3 marketing student career questions answered in this episode:

1. How can I decide on which area of marketing I should go with my career?

2. How can I get real world experience? (if i'm not a senior or can not apply for internships yet)?

3. What do I put in my Linkedin profile when I'm an undergrad and looking to get a marketing role eventually? 

Resources mentioned in this episode that you can check out:

TheMarketingHelp.co's Future of Marketing Scholarship
 

Marketing Skill Development Options:

Acadium.com
ParkerDewey.com
Internships.com

Marketing Career Path Planning: The 101 Roles In Marketing 

Marketing Certifications: HubSpot Academy, Google Digital Garage.

The Marketing Career Strategy Guidebook: Define & establish your priorities so you can focus on a successful job search or job advancement.

The Marketer's Resume Walkthrough:  See what you should be including in your marketing resume (free template link included)

The Marketer's Linkedin Profile Walkthrough:  See what you should be including in each section of your Linkedin profile.

TMH Community: Join hundreds of other marketers just like you.  FREE access to resources for supporting your marketing career planning and advancement.

TMH+ Membership: Unlock more resources & access exclusive mentorship and roundtable discussions.
“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

 

Key takeaways from our guest, Florian Delval: 

Integration of Generative AI in Practical Applications: Discussing the role of AI in his work, Florian highlights its potential to streamline marketing operations, "What we’re trying is really to add value to your existing IT investments... ultimately the use cases we solve for is everything around the customer experience notion." Marketers should look to integrate AI technologies to enhance customer experience and streamline data management, thereby boosting operational efficiency.

Prepare for the Future by Understanding AI: Florian suggests preparing for future disruptions by understanding and engaging with AI technology now. He describes generative AI as "helping generate information... it can be text, images, etc." Marketers should actively learn about and experiment with AI tools to stay ahead in their field, ensuring they can leverage these technologies as they become more integrated into everyday business practices.

AI tools & resources mentioned in this episode:
 foreignkey.substack.com/
Open AI Blog
Action IQ Blog
Google AI Blog

Connect with Florian Delval: 
linkedin.com/in/florian-delval/
 

For more support on navigating the disruption of Generative AI:

Go to: themarketinghelp.co/genai to access:

• A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.
• Your Gen A.I. Transformation checklist
• Comprehensive list of Gen A.I. tools every marketer should be testing daily

Having trouble navigating marketing disruptions, a job search, or building and developing your marketing team? 
Let us help!

Just email me directly  ->  erik (at) themarketinghelp (dot) co
or 
Schedule a call with us here -> themarketinghelp (dot) co (forward slash) #schedule

Thanks to our Presenting Partner : 6sense.com
Eliminate the costs of missed opportunities and mistimed deals by pinpointing the accounts that matter most.
The only ABM platform powered by Revenue A.I.
See 6sense in action and schedule your demo now: themarketinghelp.co/6sense

NASCAR's SVP and Chief Digital Officer, Tim Clark, shares his  perspective on how to start your  marketing career path in sports marketing, how to advocate for yourself effectively and what it takes to ace a sports marketing interview.

Connect with Tim Clark:
via Linkedin: linkedin.com/in/timclark3/ -- (mention The Marketing Careers podcast!)
via Email: tclark (at) nascar (dot) com -- (subject line: Marketing Careers Podcast)

Review NASCAR marketing roles:

careers.nascar.com

Other Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated TMH+ mentorship:
- themarketinghelp.co/membership

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

Get guided support on your marketing job search and successful interviews:
- themarketinghelp.co/courses

Phenom's Director of Product Marketing, Tom Tate, shares his  perspective on how to start your  marketing career path in product marketing, how to run effective 1-on-1 meetings, and what it takes to be a full-stack marketer.

Connect with Tom Tate:
via Linkedin: linkedin.com/in/tomtatejr/ -- (mention The Marketing Careers podcast!)
via Twitter: @tnrt

Marketing Resources mentioned:

Radical Candor by Jill Scott
Positioning: The Battle For Your Mind by Jack Trout and Al Ries
The Marketing Book Podcast with Douglass Burdett

Other Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated TMH+ mentorship:
- themarketinghelp.co/membership

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

Get guided support on your marketing job search and successful interviews:
- themarketinghelp.co/courses

CEO of Postie, Dave Fink's perspective on building a marketing team within a startup includes focus on candidate motivation, intellect and culture fit - in addition to any relevant capabilities. 

Connect with Dave Fink:
via Linkedin: linkedin.com/in/davidlfink -- (mention this podcast)
via his website: www.postie.com

Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated mentorship:
- themarketinghelp.co/membership

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V. - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

Get guided support on your marketing job search and successful interviews:
- themarketinghelp.co/courses

Aligning your marketing career with a regulated industry can be valuable and provide a strong foundation.

VP of Digital Experience and UX at Barclays, Jennifer Hitchens, shares her insights and tips on navigating your job search, establishing mentors and advocates,  and how to ace your marketing interview by focusing on sharing three specific things. 

Connect with Jennifer Hitchens
via Linkedin:  linkedin.com/in/jenniferhitchensgreenfield/
 
Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated mentorship:
- themarketinghelp.co/membership

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

Get guided support on your marketing job search and successful interviews:
- themarketinghelp.co/courses

A popular marketing career trend for this upcoming year is the extremely accessible new ways to network and learn.

Jed and I discuss the key marketing career topics around this trend like..

• Developing a networking and learning 'work out' routine.
• Less is more when developing your network
• The importance of establishing a Career Council
• Embracing the Watch-Do-Teach learning model in your day to day

Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated mentorship:
- themarketinghelp.co/membership

“The best investment I ever made in my career. The mentoring alone allows for guidance from someone that has ‘been there, done that’ in every marketing scenario where I need help. My confidence is much higher and would recommend any marketer serious about their career to consider joining.” - Kisha V - Director of Content Marketing

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

Get guided support on your marketing job search and successful interviews:
- themarketinghelp.co/courses

A popular marketing career trend for this upcoming year is the new phase of "hybrid marketing teams." 

Jed and I discuss the key topics around this trend like..

• Navigating recency bias as a team member and manager
• The importance of developing skills around People, Process and Technology
• How to future-proof your career when your marketing team goes Hybrid

Marketing Career Resources:

Get the guided support you need in your marketing career with dedicated mentorship:
- themarketinghelp.co/membership

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

Get guided support on your marketing job search and successful interviews:
- themarketinghelp.co/courses

One of the most popular marketing career trends is quitting in a public forum - TikTok, Instagram, Linkedin.

Jed and I discuss the two most common types of this marketing career trend - 

1. The Flamethrower - Someone that needs to publicly display dissatisfaction with their prior employer - and negative impact their personal brand in the process.
2. The Award Speech - A marketer that publicly acknowledges a laundry list of those that have helped them - and identifies excitement towards their new employer (sometimes also tagging a list of names).

Marketers may have solid reasons to be either type.  However, first consider taking a second to validate the true value of making this type of post before proceeding -- it may help you in the long run.

Marketing Career Resources:

Get guided support on your marketing job search and successful interviews:
- themarketinghelp.co/courses

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

Get the guided support you need in your marketing career with dedicated mentorship:
- themarketinghelp.co/membership

Aligning your marketing career with a regulated industry can be valuable and provide a strong foundation.

Head of Digital Communications and Brand Management at CSL, Piers Dickinson, shares his insights and tips on navigating your job search, effectively managing a marketing team,  and how to avoid job-hopping and build a fulfilling career with one employer over several years. 

Connect with Piers Dickinson
via Linkedin:  linkedin.com/in/piersdickinson/
 

Resources from this episode:
- eConsultancy.com
- Direct Marketing Institute
- Marketing jobs at CSL

Marketing Career Resources:

Find the right Marketing Skills Course for you: 
- themarketinghelp.co/linkedinlearning

Get guided support on your marketing job search and successful interviews:
- themarketinghelp.co/courses

Access 200+ Marketing Career Resources - and more - as a Free TMH Member:
- themarketinghelp.co/signup

Get the guided support you need in your marketing career:
- themarketinghelp.co/membership

A consistent and relevant personal brand is critical for any successful marketing career.

But how do you, and should you, talk about your personal brand during a marketing interview?

You should focus on these three key areas - that will address the three most common types of questions you will be asked.

1. What's your Personal Pitch - why you are relevant - "Why should we hire you?"
2. Self Awareness - knowing your working style and behaviors - "What is your biggest strength or weakness?"
3. Abilities - examples of tangible, relevant impact on projects, campaigns or program: "Tell me about time when..."

Resources to prepare for your marketing interview questions:

• Download your Career Profile workbook here.
• Resume Impact statements equation: Impact + Metric + Time frame + Strategies or Tactics
• The One-Week Marketing Interview Workshop
• Understand your marketing manager's  working style by reading the Marketypes Guidebook
• Use the Marketypes Assessment for yourself and share with your team.
• Find other Marketing Career courses and workshops here.

Let us help with your marketing career.  Send us a note : connect @ themarketinghelp (dot) co

Stay connected with marketing career trends, resources and the latest podcast episodes here:
themarketinghelp.co/subscribe

Aligning your marketing career with a niche industry can be valuable and provide a strong foundation.

CMO at pet industry start up GreatPet, Rebecca Pollard, shares her insights and tips to help you navigate your job search, effectively manage a marketing team,  turn failures into learnings, and how to transition from contributor to marketing manager and leader.

Connect with Rebecca Pollard
via Linkedin:  linkedin.com/in/rebeccalpollard/
via email: rebecca (at) greatpet (dot) com
via website:  www.greatpetmedia.com
 

Resources from this episode:
- Marketing Tech for measuring customer LTV: lifetimely.io/
- The "4 Rooms of Change" team building exercise explained here - 
youtube.com/watch?v=j1dIiizegHE

Marketing Career Resources:

Find the right Marketing Skills Course for you: 
- themarketinghelp.co/linkedinlearning

Get guided support on your marketing job search and successful interviews:
- themarketinghelp.co/courses

Join The Marketing Help newsletter for monthly career tips and updates:
- themarketinghelp.co/subscribe 

Key takeaways from our guest, Kaarin Howard: 

Leadership's Role in Embracing and Driving AI Adoption:

Kaarin touches on the critical role of marketing leadership in embracing and driving AI adoption within organizations. She suggests that leaders must not only be open to AI but actively encourage their teams to explore and integrate AI solutions. This leadership approach is essential for fostering an innovative culture that leverages AI for strategic advantage.

The Impact of AI on Marketing Team Dynamics and Structure:

Reflecting on the future of marketing teams, Kaarin speculates on the potential for AI to streamline team structures. "Will I need six copywriters? No, now I only need two," she states, indicating that AI's efficiency gains may lead to leaner, more focused teams. This shift could impact hiring strategies, team dynamics, and the overall structure of marketing departments, pushing towards a model where quality and efficiency are prioritized over quantity.

AI tools & resources mentioned in this episode:
MidJourney
Mutiny
Hugging Face
The Rundown AI Newsletter

Connect with Kaarin Howard: 
linkedin.com/in/kaarin-howard/
 

For more support on navigating the disruption of Generative AI:

Go to: themarketinghelp.co/genai to access:

• A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.
• Your Gen A.I. Transformation checklist
• Comprehensive list of Gen A.I. tools every marketer should be testing daily

Having trouble navigating marketing disruptions, a job search, or building and developing your marketing team? 
Let us help!

Just email me directly  ->  erik (at) themarketinghelp (dot) co
or 
Schedule a call with us here -> themarketinghelp (dot) co (forward slash) #schedule

Thanks to our Presenting Partner : 6sense.com
Eliminate the costs of missed opportunities and mistimed deals by pinpointing the accounts that matter most.
The only ABM platform powered by Revenue A.I.
See 6sense in action and schedule your demo now: themarketinghelp.co/6sense

The 3 Marketing Career Moment focus areas during your Q4 are...

1. Your Role
2. Your Career Strategy
3. Your next 90 days

Key resources to support your amazing Q4.

Set or Reset your Marketing Career Strategy with these Free Career Planning Tools

Understand your marketing manager's  working style by reading the Marketypes Guidebook

Prepare for your next 1x1 with your manager with this 90-day plan template

Prepare to ace your next Marketing Interview with this one-week workshop

Find other Marketing Career courses and workshops here.

Let us help with your marketing career.  Send us a note : connect @ themarketinghelp (dot) co

Stay connected with marketing career trends, resources and the latest podcast episodes here:

themarketinghelp.co/subscribe

Marketing careers provide a lot of moments for learning.

Marketing executive, Gerry McGoldrick, shares his insights and tips on the key marketing moments that you're struggling with right now.

Winning and managing new clients.
How to identify a bad marketing manager.
Mindsets and questions  to ace your marketing interview.

Connect with Gerry McGoldrick

via Linkedin:  linkedin.com/in/gmcgoldrickdigitalmarketing/

via email: gerry.mcgoldrick@gmail.com


Marketing Career Resources:

Find the right Marketing Course for you: 
- themarketinghelp.co/linkedinlearning

Get guided support on your marketing job search and successful interviews:

- themarketinghelp.co/courses

Join The Marketing Help newsletter for monthly career tips and updates:
- themarketinghelp.co/subscribe 

The 3 biggest trending topics for marketing careers in 2021...

1. The Great Resignation is creating opportunities for all marketers.
2. The Marketing Job Interview process is very flawed, but can be mastered.
3. Poor Marketing Managers are manageable.

Key resources to consider in taking action on these trends.

Set or Reset your Marketing Career Strategy with these Free Career Planning Tools

Prepare to ace your next Marketing Interview with this one-week workshop

Find other Marketing Career courses and workshops here.

Understand your marketing manager's  working style by reading the Marketypes Guidebook

Podcast episode: How To Effectively Managing Up
Podcast episode: The 3 Phases of Managing Up


Let us help with your marketing career.  Send us a note : connect @ themarketinghelp (dot) co

Stay connected with marketing career trends, resources and the latest podcast episodes here:

themarketinghelp.co/subscribe

Presentations have been a key vehicle for communication and story telling for thousands of years.  

But why do many companies still struggle with efficiently managing thousands of powerpoint deck iterations?

CEO of presentation management software Shufflrr, James Ontra, shares tips on how to deliver the most memorable presentations for your clients and  managers, and why you may be ready to hire your first "Chief Presentation Officer".  

Connect with James Ontra:

via Linkedin:  linkedin.com/in/jamesontra/

via Shufflrr.com

Resources from this episode:

Check out James' book -- Presentation Management: The New Strategy for Enterprise Content

Marketing Career Resources:

Find the right Marketing Course for you: 
- themarketinghelp.co/linkedinlearning

Join The Marketing Help newsletter for monthly career tips and updates:
- themarketinghelp.co/subscribe 

A marketing career path that is focused on Operations will require a strong attention to detail, working well with cross-functional teams, and operating in a constant state of gray. 

Denise McNichol discusses how she was successful in identifying and landing several of her dream marketing jobs, how to overdeliver in your first 90 days and why being in a constant state of chaos is a good thing. 

Connect with Denise McNichol: 

via Linkedin:  linkedin.com/in/denise-mcnichol-9749741/

Resources from this episode:

Review open Marketing Jobs at Rite Aid:

careers.riteaid.com/jobs

Marketing Career Resources:

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