The Ledger Podcast – Details, episodes & analysis

Welcome to the Ledger podcast - revamped and revived for our 10 year anniversary!

Recorded in our brand new podcast studio at 106 Temple in Paris, the Ledger podcast will be bringing you in-depth conversations with industry leaders, artists, partners and more.

To kick things off, our Head of Brand Development Mo El-Sayed sat down with our CEO Pascal Gauthier and CXO Ian Rogers to catch up with the latest at Ledger.

"The only thing that bridges the gap between the digital and physical world is your Ledger...the only way to do it really securely is with your Ledger." - Pascal Gauthier

Road to Stax documentary: https://www.youtube.com/watch?v=xeEgZdXk0s0

Buy a Ledger now: https://shop.ledger.com/pages/hardware-wallet

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Brice Partouche is the founder, creative director and CEO of Satisfy Running, a clothing brand that makes thoughtfully designed and functional clothing for active people such as runners and rock climbers.

Brice's approach to brand building stems from his roots in skateboarding and punk rock, but is applicable to anyone building a brand in the age of the internet. Anyone building a brand will identify with or be inspired by his approach of self-expression, patience, and audience.

Also, Satisfy has made some early and interesting forays into marrying Web3 with their physical products without ever compromising their idealistic brand.

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Anna Bulbrook is a violinist (projects from Airborne Toxic Event, to Edward Sharpe & the Magnetic Zeros, to Beyoncé’s Lemonade) the founder of Gxrlschool, and the co-founder of Metalabel. She joined us from her tree-house in LA. We talk about Kanye West epiphanies. We talk about foraying discipline and practice into the rest of her projects and making impossible things possible. We talk about the parallels between start ups and bands.

We talk about curation by trusted sources, and how that relates to Anna’s new gig as a curator at Ted. We discuss Metalabel and the acknowledgment that creative projects are often done by a collective of people. We talk about transcending boundaries in art and how web3 can help artists distribute their work. Finally we discuss what needs to happen for wider adoption of web3 tools by creatives and get out of the valley of disillusionment.

FWB FEST is a destination gathering of new-internet communities, and a temporary network city for creating culture and exploring new ideas. FWB FEST23 is taking place in Idyllwild, California from August 4–6, 2023. For more FEST info and passes, visit https://fwbfest.xyz.

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In this conversation with Mel, one of the leading experts in tokenomoics, we covered a lot of ground. When we say tokenomics, what do we mean? Where does that begin and where does that end? We discuss building web3 brands from the ground up and building web3 strategy for established brands. We discuss the importance of understanding culture, sub cultures, and how people interact when thinking about brands and problem solving. We discuss which brands are “ready” to be leaders in the Web3 space. We discuss “on-chain memory” and how that could change marketing and audience targeting. We also discuss the future “features of a wallet” and how that will give users sovereign choice over what they choose to share about themselves. Finally, we very briefly discuss the applications of crypto in a world with AI. “What you need when AI is everywhere is the ability to verify what is real.” There is a ton to learn from this one so we hope you are as inspired as we were after listening to this conversation.

FWB FEST is a destination gathering of new-internet communities, and a temporary network city for creating culture and exploring new ideas. FWB FEST23 is taking place in Idyllwild, California from August 4–6, 2023. For more FEST info and passes, visit https://fwbfest.xyz.

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On the second episode of our series in collaboration with FWB, Ian and Zoe talk to Sarah Drinkwater. She just launched an early stage VC fund in the UK called Common Magic where she invests in companies with community at their core. In this conversation they talk about the philosophy behind a community driven investment thesis, the ebb and flow of communities in the DAO space, and the culture that drives it all. They also get into what it means to do a graduate degree in magic, a shift from hierarchical company structures to collective structures, and progressive decentralization. Sarah gives advice on how to be a working mom, how to be a founder in a down market, and reminds us to “seek unusual influences.” At the heart of the conversation is the concept of community and how important it is to surround yourself by good and curious humans. Hopefully, it will leave you excited about the future of Web3 and of community driven companies more broadly.

FWB FEST is a destination gathering of new-internet communities, and a temporary network city for creating culture and exploring new ideas. FWB FEST23 is taking place in Idyllwild, California from August 4–6, 2023. For more FEST info and passes, visit https://fwbfest.xyz.

Hosted on Acast. See acast.com/privacy for more information.