The Landscaper's Guide to Modern Sales & Marketing – Details, episodes & analysis

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The Landscaper's Guide to Modern Sales & Marketing

Jack Jostes

Business

Frequency: 1 episode/7d. Total Eps: 336

The Landscaper’s Guide To Sales and Marketing is a weekly video and podcast series dedicated to helping lawn and landscape contractors attract more of the RIGHT customers to Increase Profits + Enjoy A Better Lifestyle. Hosted by Amazon best-selling author, keynote speaker, and Ramblin Jackson CEO Jack Jostes, this show is packed full of the latest green industry sales, marketing, and business trends to keep your business growing in the right direction.

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https://landscapersguide.com/podcast/
355 shares
https://landscapersguide.com/toolbox
255 shares
http://www.ramblinjackson.com/podcast/
171 shares

https://www.linkedin.com/in/jackjostes/
32 shares
https://www.linkedin.com/in/robert-felton/
10 shares
https://www.linkedin.com/in/scott-callenius-29b6261a/
6 shares

https://www.instagram.com/jackjostes
21 shares
https://www.instagram.com/ramblinjackson
20 shares
https://www.instagram.com/iamjoshuagillow
4 shares

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Score global : 52%

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Marketing Through the Downturn: How Alterra Keeps Growing in a Competitive Texas Market

Episode 297

Friday, November 14, 2025 • Duration 26:00

In today’s episode, Jack sits down with Jeff Riddle, founder of Alterra Landscape Design in Dallas, to talk about what it really takes to keep a landscape company growing—even when the market softens. Jeff shares how Dallas is seeing more competition than ever before, why lead volume has dipped, and the surprising reasons many landscape firms are feeling anxious even in a still-healthy market. Yet instead of cutting back, Jeff explains why Alterra has intentionally increased marketing investment, upgraded their website, and leaned into long-term branding strategies.

You’ll also hear how video, reviews, deep content, and boots-on-the-ground storytelling help Alterra stand out in a market with 75% more competitors than two decades ago. From navigating AI-driven search to using ChatGPT for content creation, Jeff offers practical, real-world lessons landscape companies can apply right now.

You’ll Learn:

Why cutting marketing in a downturn is a costly mistake
How long-term marketing investments “harvest” results years later
What landscape companies need to know about AI-driven search
Why deep content, reviews, and video outperform competitors
How Alterra creates steady demand in an oversaturated market

Connect With Today's Guest:
🌳 Alterra Landscape Design: https://alterradesignllc.com/
👤 Connect with Jeffery Riddle: https://www.linkedin.com/in/jefferyriddle/
🏢 Company Instagram: https://www.instagram.com/alterradesignllc/
📘 Company Facebook: https://www.facebook.com/rockmygarden

🎧 Watch the full episode + read the transcript: https://landscapersguide.com/podcast/
🥓 Tell us where to send your beef jerky: https://landscapersguide.com/toolbox
📅 See upcoming live and virtual events:
https://landscapersguide.com/events

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From Office Manager to $50 Million in Sales: The Rise of Snow Systems’ Stacey Hinson

Episode 296

Friday, November 7, 2025 • Duration 19:04

In this episode of The Landscaper’s Guide, Jack Jostes interviews Stacey Hinson, Director of Sales at Snow Systems, one of the nation’s leading commercial snow removal companies. Stacey shares her inspiring journey from starting as an office manager to selling over $50 million in commercial snow contracts while helping grow Snow Systems from a Chicago-based operation to a national service provider in 44 states.

You’ll hear how Stacey earned credibility as one of the few female sales leaders in the snow industry, how she leads with honesty and communication, and why building long-term client relationships beats chasing new bids every winter. This episode is a must-listen for snow and landscape business owners looking to strengthen sales, trust, and retention.

You’ll Learn:

How Stacey built trust in a male-dominated industry
Why honesty and communication close more long-term contracts
The sales principles behind $50 million in snow revenue
How Snow Systems scaled from local to national operations
Tips for retaining customers year after year

Guest Contact:
🌳 Snow Systems: https://www.snowsystems.com
👤 Connect with Stacey Hinson: https://www.linkedin.com/in/stacey-hinson-39440957
📧 stacey.hinson@snowsystems.com
📞 (847) 808-7800
🏢 Instagram: https://www.instagram.com/snow_systems_nationwide/
📘 Facebook: https://www.facebook.com/snowsystems

🎧 Watch the full episode + read the transcript: https://landscapersguide.com/podcast/
🥓 Tell us where to send your beef jerky: https://landscapersguide.com/toolbox 📅 See upcoming live and virtual events:

EOS, Google Reviews, and Time Freedom: Scaling a Family Landscape Company with Jeremy Miller

Episode 288

Friday, September 12, 2025 • Duration 24:52

What keeps a landscape company strong after six decades, and what has to change to keep growing?

In this episode of The Landscaper’s Guide, Jack Jostes visits Grand Rapids to talk with Jeremy Miller, owner of Miller Landscape, as the company approaches 60 years in business. Jeremy shares how a family-first culture, EOS, and clear roles helped the team move past a revenue plateau and build a scalable company where people can grow without burning out.

You’ll discover:

How “Do What We Say We Will Do” shows up in hiring, operations, and customer experience
Why EOS, role clarity, and a smaller leadership team reduced conflict and improved accountability
The scorecard metrics Miller Landscape watches weekly, including Google Reviews, and why reviews now drive buying decisions
How a 10-year VTO to $20M, plus a focus on time, guides decisions and protects family life

Whether you are running a $2M shop or building past $10M, you will hear practical ways to scale profitably while keeping your team and family front and center.

Show Notes:

Watch the full episode + see the transcript: https://landscapersguide.com/podcast/

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

Check out Miller Landscape: https://www.millerlandscape.com/

See upcoming live and virtual events: https://landscapersguide.com/events

How Terry Shaffer Increased Employee Hiring Rates from 10% to 40% with Ramblin Jackson

Episode 196

Friday, December 8, 2023 • Duration 11:44

In today’s podcast episode, Jack Jostes discusses the challenges of recruiting employees with Terry Shaffer of Summit Lawn & Landscape and how Ramblin Jackson helped Terry improve his employee interview attendance rate and fill his staff using strategies from Ramblin Jackson's Ultimate Recruiting Package.

Listen to the full episode to hear:

The importance of pre-qualifying potential employees to save time & resources
How to streamline the recruitment process through website updates & better job descriptions
The benefits of using Team Engine, a recruiting software that helps manage applicants and improve engagement.
Why it’s important to try new technologies to improve your recruiting efforts

Show Notes:

Register for the webinar: Real Recruiting Case Studies: What’s Working NOW for Landscapers: https://landscapersguide.com/real-recruiting-case-studies-what-works-for-landscapers-now/

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

Book your free 15 min Marketing Brainstorm: https://landscapersguide.com/brainstorm

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The #1 Sales & Marketing Question Landscape Companies MUST Answer Before End Of The Year

Episode 195

Friday, December 1, 2023 • Duration 28:50

In this week’s podcast episode, Jack Jostes discusses the importance of identifying your Hell Yes Customer for your snow and landscape company.

Listen to the full episode to:

Understand who your Hell Yes Customer is and why they should choose your company over others
Download the Hell Yes Customer worksheet to help you clarify your target customer and offers
Hear examples of unique selling positions that can set your company apart from the competition
Understand the importance of alignment among team members in defining your Hell Yes Customer

Show Notes:

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

Book your Free 15-Minute Brainstorm Call: https://landscapersguide.com/brainstorm

Listen to The Landscaper's Guide to Sales and Marketing in the New Economy: https://landscapersguide.com/the-landscapers-guide-to-sales-and-marketing-in-a-normal-economy/

Download your Hell Yes Customer Worksheet Here

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5 Growth Hurdles Between $0 and $10M For Landscape Companies with Mike Callahan

Episode 194

Friday, November 24, 2023 • Duration 38:14

In this podcast episode, Jack Jostes interviews Mike Callahan, CEO and founder of Simple Growth, about the five key hurdles that landscape companies face on their path to $10 million in revenue.

They uncover those 5 hurdles and share tips for overcoming them. Listen to the full episode to hear:

How a scorecard can help you retain A Players on your team
A simple concept called the Big Three
How to create simple, scalable service offerings
The significance of financial clarity
How to incentivize employees based on productivity & profitability

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

Connect with Mike Callahan on LinkedIn: https://www.linkedin.com/in/simeplegrowth/

Check out Simple Growth online: https://www.simplegrowthsystems.com/

How to Automate Your Landscaping Sales Process & Avoid Business Owner Burnout: https://landscapersguide.com/how-to-automate-your-landscaping-sales-process-and-avoid-business-owner-burnout/

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Elk Camp Adventures: Business Lessons From The Flat Tops of Colorado

Episode 193

Friday, November 17, 2023 • Duration 29:20

Today Jack Jostes takes you behind the scenes of his annual Elk Hunting Experience in the mountains of Colorado with one of his clients. Even if you’re not a hunter, check out today's podcast to hear a story of adventure and four wheel drive in the high country of Colorado. The holidays are quickly approaching, and he also gives a gift suggestion that every outdoor enthusiast will appreciate and enjoy.

Listen to today’s episode to discover:

The exciting story of Jack’s successful cow elk harvest
How an annual goal can motivate you throughout the year to do your best work
Why you should always be prepared to bargain (especially when you’re low on gasoline)
A lesson in why it’s important to keep going, even when you want to quit
Jack’s most useful and favorite piece of outdoor equipment that every outdoor enthusiast needs in their backpack

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

Schedule your free 15-minute Marketing Brainstorm Call: https://landscapersguide.com/brainstorm

Join us for our upcoming webinar: Brand Your Sales Process to Get the Owner OUT of Sales: https://landscapersguide.com/events

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Revealed: Results from the 2023 Snow & Landscape Sales Survey

Episode 192

Friday, November 10, 2023 • Duration 36:18

The results are in…and in this episode of The Landscaper's Guide Podcast, Jack Jostes discusses the highlights of the 2023 Snow & Landscape Sales Survey. The survey, which interviewed nearly 200 companies in the snow and landscape industry, covers topics such as sales close rates, marketing budgets, and the most effective marketing strategies.

Watch today’s episode to gain more insight on how landscape companies across the United States are growing their business and use these results to create a marketing plan that will help you accelerate your company growth in 2024.

In this episode, you’ll discover:

The number one marketing strategy used by landscapers across the country
The connection between your annual marketing budget and annual revenue
How much other landscape companies in your region are spending on marketing
The biggest challenge for landscape company owners reported in 2023

Watch the full episode + see the transcript at: https://landscapersguide.com/results-from-the-2023-snow-and-landscape-sales-survey/

Download the results of the Snow & Landscape Sales Survey: https://landscapersguide.com/survey

Book your free 15 minute Brainstorm: https://landscapersguide.com/brainstorm

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

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How to Take Control of Your Time to Serve Customers

Episode 191

Friday, November 3, 2023 • Duration 22:02

In today’s podcast episode, Jack Jostes features Andrew Hardison as the winner of this year’s “What’s Working Now” contest from the 2023 Landscaper’s Summit. Andrew challenges the belief that working 80 hours a week is necessary for success and shares his strategies for taking control of your time and serving customers more effectively.

During his (hilarious & fun) presentation, Andrew shares the importance of:

trusting your team
being selective with projects & choosing Hell Yes Customers
charging for initial consultations
investing in a professionally designed website
continuously learning and growing to be a better leader

Purchase a digital replay of the 2023 Landscaper’s Summit: http://landscapersummit.com

Join us for an upcoming virtual webinar: https://landscapersguide.com/events

Watch the full episode + see the transcript at: https://landscapersguide.com/how-to-take-control-of-your-time-to-serve-customers/

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

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7 Ways Your Marketing Is Spooking Away Potential Landscape Customers This Halloween

Episode 190

Friday, October 27, 2023 • Duration 14:14

In this episode of the Landscaper's Guide Podcast, and in honor of Halloween, Jack Jostes discusses 7 things that may be scaring potential customers away from working with your snow & landscape company.

WARNING: if you don’t like terrible puns and dad jokes…do not watch today’s episode.

Today Jack talks about how:

Old, low-quality website photos make your company look outdated
Lack of response to negative Google reviews is bad for your online reputation
Fake reviews on Facebook mislead prospects who are researching your brand (and what to do about them)
Unprofessional social media content can spook potential customers
Effective SEO for top Google rankings helps you get seen & hired by more Hell Yes Customers

Watch the full episode + see the transcript at: https://landscapersguide.com/7-ways-your-marketing-is-spooking-away-potential-landscape-customers-this-halloween/

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

Book your free 15 minute Brainstorm call here: https://landscapersguide.com/brainstorm

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The Landscaper's Guide to Modern Sales & Marketing – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

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Apple Podcasts

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The Landscaper's Guide to Modern Sales & Marketing – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other99+

LinkedIn99+

Instagram34

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other99+

LinkedIn99+

Instagram34