The Insatiable Appetite – Details, episodes & analysis

One of the fundamental tenets of innovation is that it has to solve a problem or need. But what if we were to think beyond the functional and the emotional needs? How can CPG products answer symbolic consumer needs, like belonging, differentiation, status and more?    

In our latest episode, Tamara and Stas discuss why we view cultural demand forecasting as the lynchpin to successful innovation, trendspotting and portfolio advisement.  

Download the free white paper: The Case for Cultural Demand Forecasting 

 Over the past decade, demand space frameworks have emerged as a trusted tool to help food and beverage companies identify areas of growth that can shape strategy, marketing and product innovation. However, many in the industry disagree on the RIGHT approach to developing and implementing these frameworks. 

 The Case for Cultural Demand Forecasting explores the secrets to success. 

 Download white paper 

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This week on the podcast we’re joined by our friend and colleague, Steve Markenson from FMI — The Food Industry Association, to talk all about the latest installment of FMI’s U.S. Grocery Shopper Trends report. Listen as we unpack the state of grocery shopping today:   

• Why we might be witnessing “the end of the primary shopper” 
• How shopper habits and sentiments have shifted (or stayed the same) as inflation persists 
• What is driving shifts in the variety of stores shopped, and why the supermarket still reigns supreme 
• How the shoppers’ evolving understanding of value impacts it all 

About the report 

FMI's U.S. Grocery Shopper Trends 2024 series helps food and beverage industry professionals gain a deeper understanding of grocery shoppers’ changing habits and behaviors over the past few years. It explores shoppers’ weekly spend, primary store choice, engagement with emerging dimensions of value and more.   

Explore the report 

If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.

This week we’re joined by Steve Markenson from FMI, The Food Industry Association, to discuss FMI’s ongoing work monitoring shopper attitudes and behaviors, plus a sneak peek of key findings from its latest wave of tracking: 

• How have shopper concerns with food inflation evolved as of the end of 2023? 
• How do shoppers feel about the year ahead, and what are their personal ambitions? 
• What exposure have American adults had to AI-enabled tools like ChatGPT, and how do they want to incorporate new tools for personalization into their food lives?

If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.

Listen in as Steve Markenson, FMI Research Director and Hartman Group CEO Laurie Demeritt discuss highlights from the latest FMI Grocery Shopper Trends COVID-19 Tracker: Topics range from changes in grocery shopping and eating to plans for the holidays.

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The pandemic has accelerated interest in contact-free fresh and premium vending. From meat to pizza and everything in between, find out what opportunities our analysts think exist for convenient high-quality fresh foods sold from a really small footprint.

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Hoping to keep traditions alive, consumers are looking forward to the holiday season: Yet, weary of dealing with the health and safety risks of COVID-19, how will they adapt their celebrations for Halloween, Thanksgiving and the December holidays?

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As tracked by our Eating Occasions Compass database, from eating out to shopping, cooking and eating at home, the pandemic has impacted food behavior. In this podcast, our analysts compare spring 2020 findings to newly analyzed summer 2020 behaviors.

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What's behind the unique Hartman Group drive to interpret a changing consumer culture? Two long-time Hartman experts discuss the foundations of a company dedicated to unwinding consumer behavior using curiosity and provocative thinking.

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COVID-19 has shifted food shopping behavior toward efficiency and safety, but consumers continue to rely on a broad range of retail channels. In this podcast, our analysts discuss highlights from our new Food Sourcing in America 2020 report.

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Rooted in changing eating behavior, consumers love to snack and are expecting more from snacks than ever before. In this podcast our analysts discuss our previous research in snacking and where our new Snacking 2020 study might go.

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