Explore every episode of the podcast The Influence Factor by The Influencer Marketing Factory
Dive into the complete episode list for The Influence Factor by The Influencer Marketing Factory. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Title
Pub. Date
Duration
Building a Sustainable Future in Influencer Marketing w/ Tiffany Hardin (Gild Creative Group)
18 Sep 2024
00:26:45
In this episode of The Influence Factor, host Alessandro Bogliari interviews Tiffany Hardin, Founder and CEO of Gild Creative Group. They discuss her journey in influencer marketing and the significance of sustainability in the industry.
Tiffany emphasizes that creators should have a clear vision, establish solid operational structures, and prioritize financial management. She advises influencers to consider the overall value and benefits of partnerships when negotiating prices.
For brands, she highlights the importance of creating a supportive environment for creators and being clear about goals and KPIs. Tiffany believes the future of influencer marketing hinges on creators' commitment to their craft and the human connection brands bring to the relationship.
(01:02) - Introduction to Tiffany (02:55) - Transition from music business to influencer marketing (06:22) - Trends and the importance of sustainability (08:10) - Tips for content creators: vision, operations, and finance (13:34) - Negotiating prices: value and benefits (22:22) - The future of influencer marketing
Investing in YouTube Creators w/ Sarah McNabb (GigaStar)
11 Sep 2024
00:21:45
In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Sarah McNabb, CMO at GigaStar.
They discuss how GigaStar enables YouTube creators to raise funds by selling a portion of their future channel revenue to investors.
This innovative model provides creators with the capital and strategic support they need while offering investors a chance to profit from the channel’s growth and engage directly with the creator economy.
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Sara Wilson, Founder and Principal of SW Projects. They explore the evolution of online communities, the importance of authentic connections, and the impact of digital campfires—intimate online spaces—on communication and content consumption.
Sara highlights the need for brands to align with their target communities’ values and introduces the Brand Yearbook, showcasing brands that have captured Gen Z’s attention and loyalty.
(01:00) - Introduction and background of Sara
(05:05) - Evolution of online communities
(07:45) - Finding communities with shared values, beliefs, and ideas
(10:15) - Conveying the importance of community-driven subcultures
(12:38) - The Brand Yearbook and winning Gen Z audiences
(16:45) - Google’s opportunity with AI
(18:20) - Digital campfire reports
(00.55): Talent Manager: Yasmine explains her work
(02.45): who's a "talent?"
(04.35): talents going viral
(05.40): how can an agency help creators?
(08.30): metrics and agencies
(09.40): beyond shooting content
(14.30): the relationship between influencers and managers
(16.41): advice for influencers
(20.13): red flags and first impressions
(25.00): how to reach out to agencies
(25.40): media kits
(29.10): opportunities in the industry
(30.00): recap
(33.15): brands deals right away or long-term thinking?
(36.04): greetings
2022 Trends: The Influence Factor Podcast - Ep 5
17 Jan 2022
00:33:50
In this episode of The Influence Factor podcast by The Influencer Marketing Factory, Alessandro and Marsella talk and discuss some of the 2022 Trends that include influencer marketing, social commerce, AR & VR, live stream, online communities, and much more.
📊 TikTok has 1B monthly Active Users and it's shaping our culture.
In this episode of The Influence Factory by The Influencer Marketing Factory, we look at the latest TikTok Trends and we share some advice for brands and marketers.
Our influencer marketing agency The Influencer Marketing Factory collected data, insights and ran 2 surveys to analyze the state of the Creator Economy.
The Creator Economy is a class of businesses built by more than 50 million content creators, curators, social media influencers, bloggers, and videographers that use software and finance tools to assist them with their growth and monetization.
Within a society that now seeks easy access to expertise, experiences and communities to engage with, the creator economy is built around highly motivated, creative and skilled individuals that are using digital platforms to start their own businesses, brands and communities.
We also reviewed and featured different platforms and tools that support creators in better managing their finances, revenue streams, weekly goals and much more.
Platforms for Creators mentioned in our report are:
In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Greg Fass, VP of Marketing at Liquid Death. Greg reveals their unconventional marketing approach, aimed at making people laugh while promoting healthier, more sustainable choices.
Liquid Death infuses creativity and humor into traditionally dull product categories, challenging traditional marketing norms with an outsider’s perspective.
Together, they discuss earned media, brand, and creator collaborations, and how Liquid Death’s strategy revolves around creating hilarious and entertaining content that drives shareability.
(01:00) - Introduction to Greg
(04:15) - Unconventional marketing approach
(06:00) - Turning hate comments into albums
(08:34) - Earned media metrics
(10:35) - Collaborating with celebrities and brands
(13:50) - Working with creators and influencers
(16:47) - Challenging traditional marketing approaches
Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez
05 Jun 2024
00:23:23
In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, and Desiree Martinez, a Creator Economy Strategist, discuss insights for brands and creators. Desiree emphasizes understanding mission, defining brand, and knowing audience.
They explore monetization avenues like brand partnerships and affiliate marketing, and Desiree discusses global expansion opportunities for creators.
(01:15) - Introduction to Desiree
(05:25) - Building a successful creator business
(10:25) - Staying relevant in the creator economy
(13:20) - Monetization opportunities for creators
(16:40) - A forward-looking perspective on the creator economy
The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley
29 May 2024
00:19:31
In this week's episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Maxwell Kelley, Senior Director of Social, Creative, and Production at ESPN.
Maxwell discusses the intersection of sports and social media, focusing on media innovation, engaging fans, and expanding the reach of various sports. He explains ESPN's content creation strategy, including UGC and alternative event angles.
Maxwell highlights the importance of diversity and inclusion in sports content and the growth of women's basketball, and he talks about the success of blending organic and paid strategies amid the evolving social media landscape.
(01:20) - Introduction to Maxwell
(04:00) - Overview of sports and social media
(05:40) - Diversity and inclusion in sports content
(08:35) - UGC success stories and case studies
(13:05) - Growth strategy and missing components
(17:55) - Fans and entertainment
How Can Storytelling Drive Content w/ Jesse Katches
22 May 2024
00:20:13
In this week's episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, is joined by content creator Jesse Katches.
Jesse discusses his journey in content creation, covering the importance of storytelling, strategies for managing anxiety and burnout, and approaches to monetization. He underscores the unique value each creator offers and advocates for embracing imperfect content.
Additionally, Jesse highlights the power of niche topics and the potential to build strong communities around them.
(01:02) - Introduction to Jesse
(04:50) - Breaking barriers in public speaking
(08:15) - Power of storytelling in content creation
(11:20) - Navigating anxiety and burnout as a creator
(15:30) - Monetization models as a creator
(17:30) - Potential of niche topics in building a community
In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Brooke Berry, Head of Creator Development at Snap.
They delve into Snap's role in the creator economy, highlighting monetization opportunities, and tips for emerging creators. Brooke underscores the importance of authentic storytelling on Snap and community-building. She also mentions Snap's intimate, educational creator events.
Looking ahead, she anticipates social media returning to its roots as a platform for connecting with friends and celebrating individuals over specific niches.
Why Is UGC Vital in Modern Shopping w/ Liz Griffin (BazaarVoice)
08 May 2024
00:20:38
In the newest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, engages in a conversation with Liz Griffin, Global Vice President of Social Commerce at Bazaarvoice, delving into the critical significance of user-generated content (UGC) in fostering transparent shopping experiences. Bazaarvoice collaborates closely with brands, integrating customer UGC onto their websites to furnish transparency and validation for consumers.
Griffin underscores the necessity for brands to seamlessly incorporate social content into their paid advertisements, thereby simplifying the consumer journey to purchase. Additionally, she underscores the profound impact of UGC, particularly through the utilization of images and videos for authentic product evaluations.
In the most recent episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, converses with Jackie Pimentel, Meta's Senior Director of Creators, Reels, and Threads.
Their conversation delves into the evolving landscape of small businesses and creators, emphasizing the significance of authenticity, behind-the-scenes content, and audience engagement via messaging.
Additionally, they explore the utilization of threads and the achievements of brands and creators on Instagram and Facebook. The discussion underscores the importance of long-term collaborations, the significance of nano creators, and the expansion of the creator economy.
The Secret to Mastering Live Shopping as a Brand and Creator w/ Adi Ronen (buywith)
24 Apr 2024
00:21:02
In the most recent episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, hosts Adi Ronen, CEO and Co-founder of buywith.
Together, they explore the burgeoning phenomenon of live shopping and its profound implications for influencer marketing and the creator economy. Adi offers invaluable insights and strategies for creators aiming to excel in the realm of live shopping, emphasizing the importance of informative content, product demonstrations, and audience engagement. She underscores the significance of cultivating a dedicated live shopping community and adopting a holistic, long-term approach to this dynamic marketing strategy.
01:10 - Adi's mission, achievements, and purpose
04:36 - Creating an engaging live shopping experience
06:59 - Encouraging audience engagement
08:35 - Clipping and repurposing live shopping content
10:58 - Successful live streaming examples
12:50 - Expanding live shopping to different industries
15:00 - How moderation works
16:32 - Challenges and opportunities in the US market
17:55 - Best practices and timing for live shopping
18:47 - Live shopping as a marketing channel
How Does ASMR Influence Online Communities w/ @chilibasmr
17 Apr 2024
00:19:58
In the latest episode of The Influence Factor, Hannah from Chili B ASMR joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, to discuss her journey as an ASMR content creator.
They explore her mission to promote ASMR's benefits, her TikTok success with 1 billion views, and her commitment to mental health advocacy.
Hannah shares insights into her content creation process, monetization strategies, and the supportive ASMR community.
01:18 - Hannah's mission, achievements, and purpose
03:36 - Starting the ASMR channel
05:10 - Content types and audience preferences
07:10 - Monetization and different avenues
13:22 - Brand deals and integration
15:55 - ASMR community evolution
17:50 - Future as a content creator
Inside the NFL’s Creator Strategies w/ Sam (Fink) Friedman (NFL)
04 Sep 2024
00:36:44
In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, speaks with Sam (Fink) Friedman, Senior Director of Content Partnerships at the NFL.
They explore the dynamic world of the creator economy and how the NFL is navigating influencer marketing. Sam discusses the importance of aligning with creators who are genuinely enthusiastic about sports to tap into new audiences.
She sheds light on the NFL’s initiatives to enhance athletes’ personal branding and their digital presence. Further, Sam shares insights on the NFL’s partnerships with YouTube, including features like the YouTube Access Pass and NFL Creator of the Week, as well as their pioneering Super Bowl concert on Roblox.
(01:20) - Introduction and background of Sam (04:40) - The growing importance of the Creator Economy (16:02) - NFL creator programs (21:50) - Athletes as personal brands and the evolution of NFL players (27:20) - The digital world of Roblox and the first-ever Super Bowl concert (33:45) - Predictions for the future of creators and media
How to Transform Customers into Lifelong Fans with Incentives and Gamification w/ Matt Wurst
10 Apr 2024
00:23:30
In the latest episode of The Influence Factor, Matt Wurst, CMO at Kazm, connects with Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. Together, they explore
the significance of a unified platform that acknowledges consumer engagement and how gamification contributes to bolstering customer retention and brand loyalty.
Matt showcases case studies from Midnight Cookie Co. and Starbucks, demonstrating how gamification cultivates immersive customer interactions. Furthermore, he discusses the hurdles of managing content saturation and offers perspectives on the future of social commerce.
01:00 - Matt's mission, achievements, and purpose
03:35 - Building a unified platform
05:50 - Gamification and incentives
09:05 - Successful case studies
13:55 - Prioritizing engagement over content output
18:15 - Social commerce and gamification
21:52 - The future of branding and commerce
In the latest episode of The Influence Factor, Kat Norton, the visionary behind Miss Excel, joined Alessandro Bogliari, CEO of The Influencer Marketing Factory, for a GREAT episode!
🌟 Kat dives into the heart of Miss Excel's mission: to transform Microsoft Excel from a daunting tool into an engaging and user-friendly experience. She proudly shares the journey of scaling her business to an impressive multi-seven-figure empire.
📈Kat opens up about the transition from being a solo content wizard to leading a vibrant team. She emphasizes the critical role of delegation and the crafting of detailed Standard Operating Procedures (SOPs) to ensure smooth operations.
📚 Managing rapid growth, combating anxiety, and striking a work-life harmony are among the hurdles she navigated on this journey.
01:11 - Kat's mission, achievements, and purpose 02:26 - Transitioning from solo to a team 04:05 - Lessons learned in hiring and delegating 06:29 - Managing rapid growth and overcoming anxiety 08:01 - Managing stress and finding balance 09:37 - Content creation process and tools 11:47 - Webinars as a marketing platform 14:20 - LinkedIn as a content distribution platform 16:13 - Monetization and future plans 19:40 - Future of the creator economy
In the latest episode of The Influence Factor, Coco Mocoe a marketing trend predictor and full-time creator, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. They discuss various topics related to the Creator Economy and social media, including Coco's background, challenges as a full-time creator, insights into live streaming and content quality, and predictions for the future of platforms like YouTube, TikTok, and Instagram.
Coco emphasizes the importance of consistency for creators and shares insights on content consumption trends. She concludes with predictions for the rise of long-form content and competition among social media platforms.
How to Craft Content and Build a Community on Social w/ Emmy Rener (@sophisticatedspreads)
20 Mar 2024
00:21:44
In the latest episode of The Influence Factor, Emmy Rener, the founder of Sophisticated Spreads, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory.
Emmy shares her journey of establishing a charcuterie board company and fostering a food community. She highlights her accomplishments, such as judging at prestigious cheese competitions, and emphasizes the significance of food in uniting people.
Emmy discusses her social media content strategy, the challenges of transitioning to longer content formats, and how she engages her community through giveaways and consultations. She also outlines her future business objectives and offers insights into the evolving landscape of social media and influencer marketing.
What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)
13 Mar 2024
00:20:12
In the latest episode of The Influence Factor, Bryan Reisberg, creator and co-founder of Little Chonk, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. Bryan shares his journey as a creator and entrepreneur in the pet industry, offering insights from his film and advertising background.
The conversation navigates through the creation of Little Chonk, discussing challenges in business development and emphasizing the significance of quality products, successful community engagement, and maintaining authenticity in the influencer space.
Why Communicating Effectively Matters w/ Charles Duhigg (The New Yorker)
06 Mar 2024
00:20:11
In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Charles Duhigg, a writer at The New Yorker and an esteemed author. Together, they explore topics on communication, marketing, and the art of crafting impactful messages.
The discussion unfolds insights into Charles' unique writing approach for The New Yorker, delves into the nuances distinguishing effective communication from common mistakes, explores key takeaways from his book 'Supercommunicators,' emphasizes the importance of authenticity, and opens a window into Charles' perspective on the role of AI in communication.
What is the Future of Shopping w/ Stephanie Horton (Google)
28 Feb 2024
00:17:20
In this episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Stephanie Horton, Senior Director of Global Marketing for Commerce at Google, about the latest trends and features in shopping and marketing.
They discuss the impact of generative AI and AR try-on features on the shopping experience, as well as the importance of supporting small businesses. Stephanie shares insights into Google's Holiday 100 and the trending categories in the market. She also highlights the role of technology in shaping the future of shopping, with a focus on personalized and blended experiences.
What Does it Take to Succeed as a Creator w/ Nicky Reardon
21 Feb 2024
00:21:48
In this episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Nicky Reardon, a content creator and former social strategist at BuzzFeed.
They discuss all things creator economy, influencer marketing, Nicky's mission for free online education, FaceTime content, companionship content, creating passive revenue streams, top manageable niches for creators, and much more!
How is Digital Commerce Transforming w/ Justin Smith (SamCart)
14 Feb 2024
00:19:39
In this episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, dives into the world of digital commerce and the creator economy with Justin Smith, CEO of SamCart. They explore SamCart's mission to dominate as the top e-commerce platform for digital sellers, its transformative impact on the digital commerce landscape, and the role of AI in boosting conversions.
Justin shares insights on creators selling their products, the influence of affiliate and influencer marketing, and unveils key takeaways from the 2023 Creator of Profits Report. Tune in for a glimpse into the future with discussions on AI-generated influencers and the evolving industry landscape.
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Show Notes:
(01:23) - Justin's mission, achievements, and purpose
(03:12) - The idea and aha moment for SamCart
(04:45) - Changing the digital commerce landscape
(06:34) - Trends in the Creator Economy
(13:11) - Insights from the 2023 creator profits report
(15:01) - Affiliate marketing and influencer marketing
(18:21) - AI-generated influencers and the future
Check out some of our previous episodes:
From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)
07 Feb 2024
00:20:24
In this episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Calum Watson, Gymshark Global Partnerships Director.
Together, they discuss the evolution of influencer marketing in the fitness industry and Gymshark's early adoption of the strategy.
He emphasizes the importance of accessibility and relatability in influencer partnerships and highlights the need for clear communication and understanding between brands and creators and much much more!
How Brands Can Win with Unique Content w/ Dmitri Cherner (Future Influence)
28 Aug 2024
00:27:34
In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Dmitri Cherner, CEO and founder of Future Influence, about the crucial role of partnerships in driving business growth and achieving ROI.
Cherner emphasizes that influencer marketing is a long-term investment, urging brands to focus on creative differentiation to capture audience attention.
He also introduces his 'four-lane highway' concept, highlighting performance, content, awareness, and affiliate lanes as key aspects of influencer and creator value.
(00:57) - Introduction and background of Dmitri (03:55) - Establishing expectations in influencer marketing (06:50) - Content licensing and ROI (13:28) - The four-lane highway of value (20:40) - Finding the right influencers (24:25) - Creative differentiation
What are the Metrics that Matter w/ Emeric Ernoult (Agorapulse)
31 Jan 2024
00:20:26
In this episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Emeric Ernoult, CEO and Co-Founder of Agorapulse.
Together, they explore marketing, social media, and business growth. Emeric shares strategies that fueled Agorapulse's success, discussing challenges in remote work, essential employee qualities, and current marketing trends.
The conversation underscores the critical role of measurement in social media marketing, highlighting successful strategies like creating valuable content and building customer trust.
In the most recent episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast's host, engages in a discussion with Aaron Day, CEO of Amaze, as he discusses the mission and purpose of his company, which is to make selling easier than buying.
He shares insights into the current state of social commerce and the challenges and pain points faced by creators. Aaron also explores the future of social commerce, including the importance of community and the potential for hyper-personalization in e-commerce and much more.
What Makes Influencer Content Truly Powerful w/ Keith Bendes (Linqia)
17 Jan 2024
00:20:41
In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, is joined by Keith Bendes, VP of Strategy at Linqia, to discuss key aspects of influencer marketing.
They cover the roles of media and advertising in campaigns, the importance of annual planning for enterprises, and the impactful nature of influencer content. Keith highlights differences between content creators and influencers, content design challenges, and ongoing terminology debates in the industry.
He also shares his excitement about the future of social commerce and the expanding integration of social content beyond platforms.
Tips and Tricks To Elevate Your Content Creation Strategy w/David Neyman (Logitech)
10 Jan 2024
00:21:26
In this episode, Alessandro Bogliari interviews David Neyman, the Global Lead for Creator and Content Partnerships at Logitech. They discuss Logitech's support for creators, their partnerships with BIPOC and diverse creators, trends in hardware and tools for creators, conversion-driven metrics in influencer marketing, and the role of AI in influencer marketing, among other topics.
How Memberships Can Revolutionize Your Video Creation Journey w/ Matt Estes (Uscreen)
13 Dec 2023
00:20:32
In the most recent episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast's host, engages in a discussion with Matt Estes, COO at Uscreen.
Together, they explore various topics, including the different models of membership businesses, the distinction between owned media and rented, and predictions for the future of the creator economy.
Show Notes:
(00:10) - Matt’s career journey
(01:00) - Memberships for video creators
(03:02) - Navigating challenges as a bootstrapped business
(05:10) - Building a sustainable revenue stream for creators
(06:15) - Exploring different membership business models
(09:01) - Advocating for Your favorite creators
(12:42) - Key features of Uscreen
(15:35) - Comparing rented platforms and owned communities
Check out some of our previous episodes:
How To Master Your Personal Finances w/Vivian Tu (Your Rich BFF)
06 Dec 2023
00:21:07
In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast host, is joined by Vivian Tu, CEO & Founder of Your Rich BFF and content creator. Their conversation delves into an array of subjects, covering the hurdles of transitioning to a full-time creator, the inception of Vivian's journey, effective content formats, and essential do's and don'ts of personal finance.
(04:37) - Navigating personal finance do’s and don’ts
(09:35) - Crafting diverse revenue streams as a creator
(13:07) - Building a team as a creator
(16:15) - Exploring innovative content formats
(19:30) - Vivian's book release and in-person meet-and-greet activation
How Do You Build Effective Global Marketing Campaigns w/ Lubna Mohsin-Haque (Estée Lauder)
29 Nov 2023
00:26:18
In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast's host, is joined by Lubna Mohsin-Haque, the Consumer Marketing Director for Estée Lauder.
Together, they explore various topics, including the shift from unilateral to bilateral marketing communication, diverse modes of messaging, the dynamics between regional and global campaigns, the intricacies of building out such campaigns, and much more!
In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast's host, is joined by Arielle Berlinsky, Social Media Marketing Coordinator at Delta Vacations. Their dialogue covers a range of subjects, from emerging travel trends to the significance of user-generated content, the interplay between social media and travel, the vital aspects of discoverability and shareability on social platforms, and much more!
How Does SMS Forge the Creator's Connection w/ Sarah Schmidt
15 Nov 2023
00:29:53
In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, the CEO, and Co-Founder of The Influencer Marketing Factory, sits down with Sarah Schmidt, VP of Marketing & Communications at Subtext, to explore the power of SMS, share indispensable success pointers, present real-world examples from creators, messaging strategies, and much more!
What Marketing Opportunities Await Beyond the Screen w/ Collette Winn (NBCUniversal)
15 Nov 2023
00:32:08
In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast host, is joined by Collette Winn, VP of Strategy & Operations, Innovation, and Advertising Strategy at NBCUniversal. Their discussion spans various topics, including shoppable content, e-commerce, events, the future of advertising, and beyond.
In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, talks with Lindsey Lugrin, founder of FYPM, about her journey in influencer marketing and the fight for fair creator compensation.
Lindsey discusses her platform’s mission to bring transparency and data-driven pricing to the industry, the growth of the creator economy, and the need for education.
(00:54) - Introduction to Lindsey (06:45) - Using data to benefit creators and talent managers (09:16) - Factors to consider in influencer pricing (11:52) - Negotiating endorsement value (15:50) - Future of the creator economy (17:02) - Closing remarks on FYPM
What Bold Strategies are Being Dished Out at Daring Foods w/ Lorraine Schwartz
01 Nov 2023
00:32:11
In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Lorraine Schwartz, Sr. Director of Marketing at Daring Foods. Together, they explore the multifaceted world of influencers, storytelling, crucial partnerships, and all the essential insights surrounding CPG marketing.
The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
25 Oct 2023
00:38:22
In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the podcast’s host, is joined by Jasmine Enberg, a Principal Analyst specializing in Social Media at Insider Intelligence.
Together, they delve into the daily routine of staying informed about the ever-evolving social media landscape, the obstacles of sifting through the noise, and the factors that captivate an analyst when navigating the realms of social media and the creator economy, and much more!
What Strategies Are Transforming Athlete Brands w/ Matt Whitteker & Brandon Austin
18 Oct 2023
00:37:28
In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the podcast’s host, dives into a conversation with Matt Whitteker, the CEO at MILLIONS, and Brandon Austin, the Co-Founder and CMO at MILLIONS.
Throughout their discussion, they explore various subjects, such as athlete content creation, diversified revenue streams, the expansion of likeness and personal branding, and predictive insights into the future of athletes’ businesses.
In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the podcast’s host, engages in an in-depth discussion with Danny Desatnik, Manager of Creator Initiatives at #paid.
During their conversation, they explore a wide array of subjects, including the Creator Economy, cultural factors, the ever-evolving advertising landscape, and much more.
What's the Secret Ingredient to Boosting Brands w/ Lisa Chudnofsky (The Vitamin Shoppe)
04 Oct 2023
00:33:01
In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, is joined by Lisa Chudnofsky, the VP of Brand, Content, and Creative at The Vitamin Shoppe.
This episode will explore various facets of the health and wellness industry, strategies for brand storytelling, methods to ensure ongoing authenticity and relevance on social media and much more.
How to Foster Unprecedented Community Engagement w/ Jessy Grossman
27 Sep 2023
00:33:31
In this week's episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, is joined by Jessy Grossman, the Founder of Women in Influencer Marketing.
During this episode, they explore various aspects of Jessy's career journey, strategies for staying abreast of the ever-evolving industry, valuable approaches for community-building and networking, and much more.
What's the Key to Shifting Attention to Attribution w/ Nick Kaplan
20 Sep 2023
00:42:22
Don't miss out on this week's episode of The Influence Factor podcast, as Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the show's host, engages in a thought-provoking conversation with Nick Kaplan, Chief Growth and Innovation Officer at Saadia Group.
Together, they explore a wide range of topics, encompassing their approach to innovation, the emotional aspect of marketing, data utilization, and much more.
TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
13 Sep 2023
00:41:41
In this week's episode, Alessandro Bogliari, the CEO and Co-Founder of The Influencer Marketing Factory and the podcast's host, has an engaging conversation with Adrienne Lahens, who serves as TikTok's Global Head of Operations, and Sofia Hernandez, the Global Head of Business Marketing at TikTok. These three influential experts explore the intricate relationship between culture, attention, analytics, successful case studies, and creator-led marketing in today's digital realm.
Is There More to Influencer Engagement than Meets the Eye w/ Conor Begley (CreatorIQ)
06 Sep 2023
00:42:33
In our latest podcast episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the host of the show, engages in an illuminating conversation with Conor Begley, Chief Strategy Officer & Board Observer at CreatorIQ.
Together, they delve into a wide range of topics, including the ever-changing influencer marketing landscape, the subtleties of making an impact, effective approaches to influencer engagement, and more.