The Influence Factor by The Influencer Marketing Factory – Details, episodes & analysis
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The Influence Factor by The Influencer Marketing Factory
The Influencer Marketing Factory
Frequency: 1 episode/12d. Total Eps: 146

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30/04/2026#68
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See all- https://hawkemedia.com/
208 shares
- https://www.mightynetworks.com/
107 shares
- https://timf.io/IMFnow
106 shares
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See allScore global : 58%
Publication history
Monthly episode publishing history over the past years.
Building a Sustainable Future in Influencer Marketing w/ Tiffany Hardin (Gild Creative Group)
Season 4 · Episode 19
mercredi 18 septembre 2024 • Duration 26:45
In this episode of The Influence Factor, host Alessandro Bogliari interviews Tiffany Hardin, Founder and CEO of Gild Creative Group. They discuss her journey in influencer marketing and the significance of sustainability in the industry.
Tiffany emphasizes that creators should have a clear vision, establish solid operational structures, and prioritize financial management. She advises influencers to consider the overall value and benefits of partnerships when negotiating prices.
For brands, she highlights the importance of creating a supportive environment for creators and being clear about goals and KPIs. Tiffany believes the future of influencer marketing hinges on creators' commitment to their craft and the human connection brands bring to the relationship.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️
Want to be a guest? Apply here
Show Notes:
(01:02) - Introduction to Tiffany
(02:55) - Transition from music business to influencer marketing
(06:22) - Trends and the importance of sustainability
(08:10) - Tips for content creators: vision, operations, and finance
(13:34) - Negotiating prices: value and benefits
(22:22) - The future of influencer marketing
Check out some of our previous episodes:
- Pay Transparency for Creators w/ Lindsey Lugrin
- How To Protect Your Social Media Accounts w/ Liron Segev
- Future of Online Communities w/ Sara Wilson
- Liquid Death's Unconventional Marketing w/ Greg Fass
- Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez
- The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley
- Inside Snap's Playbook w/ Brooke Berry
- Trends at META w/ Jackie Pimentel
- Scaling Miss Excel w/ Kat Norton
- What is the Future of Social Media w/ Coco Mocoe
- What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)
- What Does it Take to Succeed as a Creator w/ Nicky Reardon
- From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)
- Mastering Money w/ Vivian Tu (Your Rich BFF)
- The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)
- Screen to Cart w/ Collette Winn (NBCUniversal)
- The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
- TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
- Retaining Influence w/ Conor Begley (CreatorIQ)
- From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
- Funding the Creative Journey w/ Aaron DeBevoise (Spotter)
- Swipe Right on OkCupid Success w/ Michael Kaye
- The Art of Social Media Creativity w/ Jon Youshaei
- Exploring the Influence and Impact of Reddit w/ Will Cady
- New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman
- Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)
- Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)
Investing in YouTube Creators w/ Sarah McNabb (GigaStar)
Season 4 · Episode 18
mercredi 11 septembre 2024 • Duration 21:45
In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Sarah McNabb, CMO at GigaStar.
They discuss how GigaStar enables YouTube creators to raise funds by selling a portion of their future channel revenue to investors.
This innovative model provides creators with the capital and strategic support they need while offering investors a chance to profit from the channel’s growth and engage directly with the creator economy.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️
Want to be a guest? Apply here
Show Notes:
(01:02) - Introduction and background on Sarah
(02:40) - GigaStar's crowdfunding platform
(08:35) - Channel revenue, valuation, and transparency
(10:45) - Creator drops
(17:43) - Financial trends in the creator economy
(19:19) - Growth of GigaStar
Check out some of our previous episodes:
- Pay Transparency for Creators w/ Lindsey Lugrin
- How To Protect Your Social Media Accounts w/ Liron Segev
- Future of Online Communities w/ Sara Wilson
- Liquid Death's Unconventional Marketing w/ Greg Fass
- Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez
- The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley
- Inside Snap's Playbook w/ Brooke Berry
- Trends at META w/ Jackie Pimentel
- Scaling Miss Excel w/ Kat Norton
- What is the Future of Social Media w/ Coco Mocoe
- What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)
- What Does it Take to Succeed as a Creator w/ Nicky Reardon
- From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)
- Mastering Money w/ Vivian Tu (Your Rich BFF)
- The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)
- TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
- Retaining Influence w/ Conor Begley (CreatorIQ)
- From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
- Funding the Creative Journey w/ Aaron DeBevoise (Spotter)
- Swipe Right on OkCupid Success w/ Michael Kaye
- The Art of Social Media Creativity w/ Jon Youshaei
- Exploring the Influence and Impact of Reddit w/ Will Cady
- New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman
- Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)
- Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)
Future of Online Communities w/ Sara Wilson
Season 4 · Episode 9
mercredi 19 juin 2024 • Duration 21:48
In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Sara Wilson, Founder and Principal of SW Projects. They explore the evolution of online communities, the importance of authentic connections, and the impact of digital campfires—intimate online spaces—on communication and content consumption.
Sara highlights the need for brands to align with their target communities’ values and introduces the Brand Yearbook, showcasing brands that have captured Gen Z’s attention and loyalty.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️
Want to be a guest? Apply here
Show Notes:
(01:00) - Introduction and background of Sara (05:05) - Evolution of online communities (07:45) - Finding communities with shared values, beliefs, and ideas (10:15) - Conveying the importance of community-driven subcultures (12:38) - The Brand Yearbook and winning Gen Z audiences (16:45) - Google’s opportunity with AI (18:20) - Digital campfire reports
Check out some of our previous episodes:
- Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez
- The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley
- How Can Storytelling Drive Content w/ Jesse Katches
- Inside Snap's Playbook w/ Brooke Berry
- Trends at META w/ Jackie Pimentel
- Scaling Miss Excel w/ Kat Norton
- What is the Future of Social Media w/ Coco Mocoe
- What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)
- What Does it Take to Succeed as a Creator w/ Nicky Reardon
- From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)
- Redefining Influence: Trends, Challenges, and Opportunities w/ Keith Bendes (Linqia)
- Mastering Money w/ Vivian Tu (Your Rich BFF)
- The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)
- Click, Create, Connect w/ David Neyman (Logitech)
- Screen to Cart w/ Collette Winn (NBCUniversal)
- The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
- Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe)
- TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
- Retaining Influence w/ Conor Begley (CreatorIQ)
- Creator Economy Insights Unveiled w/ Matt Navarra
- Influencer Activations that Drive Results w/ James Creech (Brandwatch)
- From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
- Insider View of VidCon w/ Colin Hickey
- Funding the Creative Journey w/ Aaron DeBevoise (Spotter)
- Swipe Right on OkCupid Success w/ Michael Kaye
- The Art of Social Media Creativity w/ Jon Youshaei
- Exploring the Influence and Impact of Reddit w/ Will Cady
- New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman
- Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)
- Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)
Things You Need to Become A Professional Content Creator: The Influence Factor Podcast - Ep 6 (Influencer Marketing)
Season 1 · Episode 6
jeudi 10 février 2022 • Duration 37:20
⚡️ Full Episode https://link.chtbl.com/influencermarketing
🔥 Subscribe to our YouTube channel
✅ Download our Social Commerce Report for FREE: https://bit.ly/3JjqBSJ
🎧 Listen on:
🏆 Start Your Next Influencer Marketing Campaign: https://theinfluencermarketingfactory.com/contact-us/
Show Notes:
(00.55): Talent Manager: Yasmine explains her work
(02.45): who's a "talent?"
(04.35): talents going viral
(05.40): how can an agency help creators?
(08.30): metrics and agencies
(09.40): beyond shooting content
(14.30): the relationship between influencers and managers
(16.41): advice for influencers
(20.13): red flags and first impressions
(25.00): how to reach out to agencies
(25.40): media kits
(29.10): opportunities in the industry
(30.00): recap
(33.15): brands deals right away or long-term thinking?
(36.04): greetings
2022 Trends: The Influence Factor Podcast - Ep 5
Season 1 · Episode 5
lundi 17 janvier 2022 • Duration 33:50
In this episode of The Influence Factor podcast by The Influencer Marketing Factory, Alessandro and Marsella talk and discuss some of the 2022 Trends that include influencer marketing, social commerce, AR & VR, live stream, online communities, and much more.
⚡️ Full Episode https://link.chtbl.com/influencermarketing
🔥 Subscribe to our YouTube channel
✅ Download our Social Commerce Report for FREE: https://bit.ly/3qCfcqN
🎧 Listen on:
Show Notes:
(01:43): Intro to 2022 Trends
(02:22): Social Commerce
(05:02): Livestream shopping, KOLs, payments services
(08:10): Influencer Marketing
(14:04): AR
(16:20): VR
(22:20): Avatars - Direct to Avatars
(24:47): The importance of online communities
(29:50): Recap of 2022 Trends and discussed topics
🏆 Start Your Next Influencer Marketing Campaign: https://theinfluencermarketingfactory.com/contact-us/
Social Commerce: The Influence Factor Podcast - Ep 4 (Influencer Marketing)
Season 1 · Episode 4
jeudi 2 décembre 2021 • Duration 47:46
⚡️ Full Episode https://link.chtbl.com/influencermarketing
🔥 Subscribe to our YouTube channel
✅ Download our Social Commerce Report for FREE: https://bit.ly/3ofu651
🎧 Listen on:
🏆 Start Your Next Influencer Marketing Campaign: https://theinfluencermarketingfactory.com/contact-us/
Show Notes:
(4:00) What Is Social Commerce?
(10:15) The Story of Social Commerce
(13:50) The power of Livestream shopping
(16:00) Frictionless Purchase Flow
(23:00) How influencers can maximize their revenues
(24:35) Social Commerce and AR
(30:20) Social Commerce and Live Streaming
(40:00) One virtual place where to buy everything
The Metaverse: The Influence Factor Podcast - Ep 3 (Influencer Marketing)
Season 1 · Episode 3
mercredi 10 novembre 2021 • Duration 44:02
⚡️ Full Episode https://link.chtbl.com/influencermarketing
🔥 Subscribe to our YouTube channel
✅ Download the full Creator Economy Report for FREE: https://bit.ly/3C2x1BP
🎧 Listen on:
🏆 Start Your Next Influencer Marketing Campaign: https://theinfluencermarketingfactory.com/contact-us/
Show Notes:
(2:00) What Is The Metaverse?
(5:00) Metaverse Terminology
(8:50) Virtual Economy in The Metaverse
(15:00) META and it Metaverse Projects
(20:00) Metaverse Case Studies and Examples (Roblox + Chipotle)
(28:00) The Metaverse and Ads
(30:20) The Metaverse and Influencer Marketing
🗞 Articles mentioned on this podcast:
- https://www.socialmediatoday.com/news/facebook-will-reportedly-reveal-a-metaverse-inspired-corporate-name-change/608609/
- https://theloopgenz.substack.com/p/the-brands-guide-to-the-metaverse
- https://nextnav.com/metaverse/
- https://www.theinformation.com/articles/what-will-metaverse-be-worth-in-2025-our-guess-is-82-billion
- https://performancemarketingworld.com/news/marketing-in-the-metaverse-facebook-hires-10000-staff-to-build-next-gen-platform
- https://about.fb.com/news/2021/09/building-the-metaverse-responsibly/
- https://www.cnbc.com/2021/11/02/nike-is-quietly-preparing-for-the-metaverse-.html
- https://www.usatoday.com/story/money/food/2021/10/26/chipotle-boorito-2021-halloween-contest-virtual-costumes-covid/6170072001/
- https://www.campaignasia.com/article/marketing-in-the-metaverse-the-biggest-opportunities-for-brands/473059
- https://www.theatlantic.com/sponsored/facebook-spa-2021/your-own-personal-main-street/3694/
TikTok Trends: The Influence Factor Podcast - Ep 2 (Influencer Marketing)
Season 1 · Episode 2
jeudi 14 octobre 2021 • Duration 43:25
⚡️ Full Episode https://link.chtbl.com/influencermarketing
📊 TikTok has 1B monthly Active Users and it's shaping our culture.
In this episode of The Influence Factory by The Influencer Marketing Factory, we look at the latest TikTok Trends and we share some advice for brands and marketers.
🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg
✅ Download the full Creator Economy Report for FREE: https://bit.ly/3m67kKn
Show Notes:
(2:20) Why TikTok is different
(3:50) TikTok Best Accounts and Influencer Marketing Case Studies
(8:10) Why You Should Spend Time On TikTok
(12:00) Retailer on TikTok
(15:00) TikToker Becomes Famous Re-making Brand Logos
(22:05) The TikTok Duet Effect
(27:15) The Potential of TikTok Domino Effect
(30:00) TikTok quiz
(37:00) #BookTok and How Things Go Viral On TikTok
🎧 Listen on:
- Spotify: https://open.spotify.com/show/2xs8K3FMLvLvQNEXFiCiUF
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-influencer-marketing-factory-podcast/id1587732837
- Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy82YTg1NmFiNC9wb2RjYXN0L3Jzcw?sa=X&ved=0CAMQ4aUDahcKEwjoqJCHjKLzAhUAAAAAHQAAAAAQTw
- RadioPublic: https://radiopublic.com/the-influencer-marketing-factory-6V459l
🏆 Start Your Next Influencer Marketing Campaign: https://theinfluencermarketingfactory.com/contact-us/
Creator Economy: The Influence Factor Podcast - Ep 1 (Influencer Marketing)
Season 1 · Episode 1
lundi 27 septembre 2021 • Duration 36:39
⚡️ Full Episode https://link.chtbl.com/influencermarketing
🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg
➡️ Download the full Creator Economy Report for FREE: https://bit.ly/3AMBI2K
Our influencer marketing agency The Influencer Marketing Factory collected data, insights and ran 2 surveys to analyze the state of the Creator Economy.
The Creator Economy is a class of businesses built by more than 50 million content creators, curators, social media influencers, bloggers, and videographers that use software and finance tools to assist them with their growth and monetization.
Within a society that now seeks easy access to expertise, experiences and communities to engage with, the creator economy is built around highly motivated, creative and skilled individuals that are using digital platforms to start their own businesses, brands and communities.
We also reviewed and featured different platforms and tools that support creators in better managing their finances, revenue streams, weekly goals and much more.
Platforms for Creators mentioned in our report are:
- Linktree
- Patreon
- Koji
- Creative Juice
- Stir
- MightyNetworks
- Pietra
- Jellysmack
- Cameo
Show Notes:
(2:30) What is The Creator Economy
(9:30) Tipping Creators
(14:30) Creators Are Building Businesses
(20:30) Why Followers Are Supporting Creators
(27:00) Creators Are Now Entrepreneurs
🏆 Start Your Next Influencer Marketing Campaign: https://theinfluencermarketingfactory.com/contact-us/
Liquid Death's Unconventional Marketing w/ Greg Fass
Season 4 · Episode 8
mercredi 12 juin 2024 • Duration 19:20
In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Greg Fass, VP of Marketing at Liquid Death. Greg reveals their unconventional marketing approach, aimed at making people laugh while promoting healthier, more sustainable choices.
Liquid Death infuses creativity and humor into traditionally dull product categories, challenging traditional marketing norms with an outsider’s perspective.
Together, they discuss earned media, brand, and creator collaborations, and how Liquid Death’s strategy revolves around creating hilarious and entertaining content that drives shareability.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify 🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️
Want to be a guest? Apply here
Show Notes:
(01:00) - Introduction to Greg (04:15) - Unconventional marketing approach (06:00) - Turning hate comments into albums (08:34) - Earned media metrics (10:35) - Collaborating with celebrities and brands (13:50) - Working with creators and influencers (16:47) - Challenging traditional marketing approaches
Check out some of our previous episodes:
- Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez
- The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley
- How Can Storytelling Drive Content w/ Jesse Katches
- Inside Snap's Playbook w/ Brooke Berry
- Trends at META w/ Jackie Pimentel
- Scaling Miss Excel w/ Kat Norton
- What is the Future of Social Media w/ Coco Mocoe
- What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)
- What Does it Take to Succeed as a Creator w/ Nicky Reardon
- From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)
- Redefining Influence: Trends, Challenges, and Opportunities w/ Keith Bendes (Linqia)
- Mastering Money w/ Vivian Tu (Your Rich BFF)
- The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)
- Click, Create, Connect w/ David Neyman (Logitech)
- Screen to Cart w/ Collette Winn (NBCUniversal)
- The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
- Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe)
- TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
- Retaining Influence w/ Conor Begley (CreatorIQ)
- Creator Economy Insights Unveiled w/ Matt Navarra
- Influencer Activations that Drive Results w/ James Creech (Brandwatch)
- From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
- Insider View of VidCon w/ Colin Hickey
- Funding the Creative Journey w/ Aaron DeBevoise (Spotter)
- Swipe Right on OkCupid Success w/ Michael Kaye
- The Art of Social Media Creativity w/ Jon Youshaei
- Exploring the Influence and Impact of Reddit w/ Will Cady
- New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman
- Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)
- Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)









