The Handmade Shop – Details, episodes & analysis

Freaking out over your Etsy stats? You might be overreacting! Let’s talk about the three Etsy stats that sellers constantly misinterpret and what you should do instead.

Because they might not be telling you what you think they are.

And if you’re making panicked changes every time you open your shop stats, you could be tanking your own momentum.

In this episode, we’re talking about:

• Which stats actually matter and which ones don’t

• How low-performing listings might still be helping your bestsellers

• Why Etsy stats are noisy (and how to zoom out for more useful info)

So if you’ve ever felt tempted to delete a listing, change your pricing, or overhaul your SEO because of one slow week, hit play on this one first.

What you’ll learn:

• Why Etsy sellers often misread their traffic data

• How “favorites without sales” can still be a good thing

• What a slow day really means for your shop strategy

• When to adjust a listing and when to leave it alone

• How to use your stats without sabotaging your visibility

Mentioned Resources:

• Work with Me: https://sarahjwaggoner.com/coaching/

Your Next Steps:

• Follow me on YouTube: https://www.youtube.com/@SarahJWaggoner

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner

Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

Wondering if you should delete those listings that haven’t sold in months? Here’s what to do instead.

While it might feel like a good way to clean up your shop, deleting those listings could actually hurt your traffic more than help.

In this episode, we’re breaking down:

• When it makes sense to let listings go

• When it’s smarter to keep them (even if they’re not converting yet)

• And how to make these decisions strategically instead of emotionally

Because if those listings are part of a keyword family Etsy is starting to recognize your shop for, you don’t want to accidentally tank your visibility by pulling them too soon.

You’ll also hear:

• Why quantity matters for Etsy SEO (yes, even if some products aren’t selling yet)

• What to do if a listing is getting traffic but no sales

• The best way to let go of old products if you’re changing your shop direction

Plus, I’ll share a related YouTube video that pairs perfectly with this episode - 👉 How Many Different Products Do You Actually Need to Sell on Etsy?

🎥 Watch here: https://youtu.be/3cgpErjlJLg

And don’t forget to grab my free masterclass - https://sarahjwaggoner.com/freeclass/

Your Next Steps:

• Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator

• Follow me on YouTube: https://www.youtube.com/@SarahJWaggoner

• Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

• Follow me on Threads: https://www.threads.com/@sarahjwaggoner

Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

Etsy isn’t impressed by last‑minute hustle. It’s moved by consistency. The little actions, the regular work, the shop showing up over time. That’s what builds momentum and momentum is Etsy’s love language.

If you’ve ever thought you could wait until November or December to push hard, or that a big sale will solve everything, this episode is for you. Because by then, it’s often too late to build the visibility you need.

In this episode we talk about:

• What Etsy’s algorithm actually rewards (and what it ignores)

• Why small, consistent actions beat big bursts every time

• How to put momentum to work before the rush hits

• What you can start doing today so your shop is ready when buyers are showing up

• Why building your snowball now pays off in holiday sales, trust, and visibility

If you’ve been waiting for the “right time” to get serious about visibility, this is your wake‑up call.

Mentioned:
Etsy Visibility Accelerator (EVA) enrollment info: doors close October 29th - https://sarahjwaggoner.com/eva

Should your business expand off Etsy. I have two questions you should be asking yourself today about expanding your selling platforms that will help you decide.

LINKS:

Want more sales? Join the Seller Collective.

Ready for a 1:1 deep dive? Grab your 1:1 sessions here.

Worried about the Etsy seller payment reserves? Let’s chat today about what payment reserves are and what to do about them.

LINKS:

Read more about Etsy payment reserves here.

Join my free Etsy seller Facebook group.

Quick tip this week: Ads amplify. 

If you’re wasting money trying to fix a bad listing with Etsy ads then this episode is going to save you a lot of money.

Links:
Watch the free masterclass here.

If you are trying to grow your profits on Etsy, this week’s episode is teaching you all about the top 6 mistakes that Etsy sellers make that tank their profitability.

Links:
Apply here to work with me one on one. Spots are limited.

Hear me out…We all need to be prepared to be embarrassed more often as business owners. Listen to this week’s episode to learn why.

Then join me inside of my free Facebook group Etsy Seller Help and Support and tell me what brave action steps you took this week!

Have you tried the Etsy explore feature? Today’s episode tells you why you should try it and gives you 3 tips to make it work for you.

Links:

Etsy Seller Help and Support Facebook Group

The Etsy search algorithm is a lot more than just tags and titles. Listen to this episode to learn what exactly is included in the search algorithm. At the end of the episode you’ll get your 3 next steps to take advantage of everything we talked about.

Links:

Watch my free Etsy masterclass here.