The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.
This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.
Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
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Cristina Cordova is a seasoned operator who has scaled some of the most iconic companies in tech. At Stripe, she built and led partnerships that became a foundational revenue engine, including the pivotal deal with Shopify. At Notion, she helped turn viral adoption into a durable distribution strategy powered by community. Today, Cristina is the Chief Operating Officer at Linear, where she’s applying her experience building high-velocity GTM engines to the next generation of developer-first tools.
Discussed in this episode
Why Cristina joined Stripe without knowing what an API was
Building Stripe’s early partnerships and salvaging the Shopify deal
How Notion pioneered community-driven growth
Lessons on brand, design, and investing for the long term
What Cristina looks for in exceptional founders and operators
How Linear is scaling GTM with AI-driven prioritization
The difference between “keeping the lights on” and transformative leadership
Cristina’s frameworks for evaluating product resonance and customer love
Episode Highlights
00:43 — The rare superpower behind Cristina’s career: joining breakout companies early
2:46 — Why Cristina joined Stripe without knowing what an API was
12:22 — On Cristina’s first day, Shopify walked away from Stripe’s deal — and how she won them back
16:55 — How Notion scaled by making consumer use free and fueling community-driven growth
20:52 — Why investing in brand early is a leading indicator of durable growth
25:27 — Cristina’s framework for spotting beloved products in the market
37:53 — How Cristina applied lessons from Stripe to build Linear’s GTM from scratch
47:30 — Where AI fits into GTM: prioritizing opportunities, not replacing humans
56:01 — Why Linear built high-quality swag kits for early customers
58:28 — Where to follow Cristina’s journey today
This episode is brought to you by our sponsor
Harmonic helps you discover the best startups way ahead of the competition. We use it at GTMfund, as do thousands of investors at firms like USV and Insight. GTM teams at companies like Notion and Brex also rely on the platform to stay ahead.
Harmonic tracks millions of startups and lets you search using simple filters or natural language to match exactly what you’re looking for. When you find a company that looks interesting, Harmonic pulls everything into one place (founder backgrounds, traction, and market data) so you can quickly evaluate and understand if it’s a fit.
At GTMfund, we even have a private Slack channel called #companywatchlist powered entirely by Harmonic.
The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.
Visit gtmnow.com for more episodes and other interesting content.
GTM 163: From $2M to $50M ARR to Unicorn: How Owner Scaled with AI & Talent Density | CRO Kyle Norton
Season 1 · Episode 163
Tuesday, September 16, 2025 • Duration 01:08:32
Kyle Norton is the Chief Revenue Officer at Owner, the fast-scaling restaurant SaaS platform valued at over $1B. Since joining from Shopify, Kyle has helped grow the company from $2M to $50M+ in ARR by instilling a high bar for sales talent, building RevOps early, and driving a disciplined go-to-market strategy. A podcast host himself, Kyle shares deep expertise on sales hiring, leadership, and GTM AI, while keeping his focus on building a generational company.
Discussed in This Episode
Why Kyle let go of half the sales team just 45 days in
The importance of setting a high bar for sales talent and cultural fit
Investing in RevOps and data foundations far earlier than conventional wisdom
How to reduce churn by narrowing ICP and saying no to misfit customers
Lessons from running hiring retros to assess interview process effectiveness
The balance between remote vs. in-office roles for scaling GTM teams
How Owner approaches AI in go-to-market, starting with data over “shiny tools”
Kyle’s leadership philosophy: servant leadership and building for growth
Episode Highlights
00:44 — Owner’s journey from $2M ARR to unicorn
02:01 — Kyle explains why he fired half the sales team just weeks into the role
04:56 — Why Owner set a sky-high bar for early sales hiring
08:13 — Kyle’s case for bringing in RevOps “too early” and why it paid off
12:39 — Reducing churn by saying no to 30% of potential customers
15:57 — Why hiring fit matters more than a candidate’s “pedigree”
21:49 — What Kyle learned from running hiring retros on interview data
30:25 — Owner’s AI GTM transformation: starting with third-party data
48:34 — Kyle’s take on the remote vs. in-office debate for sales teams
GTM 162: From PLG to Enterprise: How to Layer Sales Without Breaking What Works | Ghazi Masood
Season 1 · Episode 162
Tuesday, September 9, 2025 • Duration 27:48
Ghazi Masood is the Chief Revenue Officer at Retool, where he leads the go-to-market engine for the low-code developer platform. Previously he served as SVP & GM, Americas at Auth0 after leadership roles at Microsoft, Oracle, Polycom, and Nintex K2, and he advises several high-growth startups on GTM. A field-first operator, Ghazi specializes in layering sales onto product-led motions and building enterprise upgrade paths without breaking self-serve growth.
Discussed in this episode
The moment inbound stops being enough—and how to size the outbound gap
Why to bifurcate SDRs (inbound vs. outbound) and how to define lead sources
Profiling inbound (more technical, SE-adjacent) vs. outbound (AE-track) talent
Structuring self-serve as a permanent home vs. a stepping stone to enterprise
“Ungate to upgrade”: using sustained overage/feature use as a right-sizing trigger
Pricing & packaging that pulls larger accounts to annual, committed plans
The “GTM engineer” model for AI-native, high-velocity companies
Hiring pace, capacity planning, and the leadership principles that scale
Episode highlights
00:00 — Inbound eventually caps out; annual planning exposes the pipeline gap that outbound must fill.
00:45 — What it really takes to add sales to a product-led motion—without breaking PLG.
03:23 — First move: bifurcate SDR into dedicated inbound and outbound to drive focus and outcomes.
04:18 — Nail definitions with Marketing: what counts as inbound vs. outbound (e.g., events ≠ inbound).
06:37 — Decide the role of self-serve: permanent home for some segments vs. stepping stone to enterprise.
09:41 — Ungated features as signals: after ~3 months of sustained overage/premium use, “right-size” the plan.
12:09 — Why frictionless adoption beats hard gates—and how clear web docs make the convo non-adversarial.
GTM 161: How to Build a GTM Roadmap (Lessons from Plaid’s $3M → $300M Scale) | Paul Williamson
Season 1 · Episode 161
Tuesday, September 2, 2025 • Duration 38:56
Paul Williamson is a seasoned go-to-market leader and advisor best known for helping Plaid scale from $3M to $300M ARR. As Head of Revenue, he built and evolved Plaid’s go-to-market roadmap across product-market fit, upmarket expansion, and new verticals. With deep experience aligning GTM with product, he now advises founders on sequencing bets, building forward-compatible roadmaps, and scaling revenue organizations with intention.
Discussed in this Episode
Why GTM roadmaps should be “forward-compatible”
Iteration cycles in GTM vs. product roadmaps
Early lessons from Plaid’s rudimentary qualification process
Recognizing high-value clients vs. anti-patterns in inbound leads
How daily standups created fast GTM learning loops
Shifting from PLG to sales-led motions with SDRs and routing
Compensation design mistakes and their impact on sales behavior
Episode Highlights
00:00 — Why GTM roadmaps should be built “forward-compatible”
01:53 — How Plaid iterated through 9–10 GTM versions in the first year
05:12 — Plaid’s early qualification process: 4 simple questions
07:28 — Why most inbound leads weren’t equal—and how Plaid spotted patterns
10:01 — Using daily standups twice a day to refine GTM qualification
14:32 — How Plaid’s GTM roadmap evolved from monthly to yearly cycles
20:46 — Moving beyond partnerships to diversify top-of-funnel channels
24:53 — Scaling into enterprise financial institutions with tailored product needs
27:09 — Entering phase three: embedded fintech with customers like Tesla
30:00 — Compensation design mistakes that slowed deals and created risk
GTM 160: The Startup PR Playbook Every Founder Needs: How to Nail Your Launch, Get in the News, and Avoid the Biggest PR Mistakes | Jenny He
Season 1 · Episode 160
Tuesday, August 26, 2025 • Duration 30:58
Jenny He is the Founder and General Partner at Position Ventures, an early-stage venture fund that backs startups with strategic communications from day one. Previously, Jenny led comms at Square and has since helped hundreds of founders land coverage in top outlets like TechCrunch and Forbes. With deep expertise in positioning, storytelling, and PR, she’s on a mission to help startups craft differentiated narratives that drive credibility, legitimacy, and growth.
Discussed in This Episode
What PR actually is (and isn’t) for startups
The difference between positioning, storytelling, and PR — and how they stack together
When PR makes sense and when to hold back on announcements
Step-by-step process for landing coverage in top outlets like TechCrunch or Forbes
How to build authentic relationships with reporters before you pitch
What makes something truly newsworthy: timeliness, impact, relevance
Tactical advice for pitching, interviews, and amplifying coverage post-launch
How PR fits into the broader go-to-market motion
Episode Highlights
00:00 — Positioning, storytelling, and PR defined
02:23 — Jenny explains what PR really is and why startups misunderstand it
06:39 — The first step before any PR push: setting clear goals
11:37 — Example of a newsworthy founder story: building an AI radiologist from personal experience
15:17 — The three elements of newsworthiness: timeliness, impact, and relevance
17:42 — Why building warm relationships with reporters is crucial
20:36 — Preparing for the interview itself vs. outreach
22:47 — Amplifying coverage through your network post-publication
25:07 — What PR agencies cost (and why no one can guarantee coverage)
GTM 159: Scaling ZoomInfo to over $1B ARR, the Upmarket Playbook, and Launching CoPilot to over $100M Revenue in 6 months | James Roth
Season 1 · Episode 159
Tuesday, August 19, 2025 • Duration 47:03
James Roth is the Chief Revenue Officer at ZoomInfo, where he oversees a global revenue engine supporting over 37,000 customers and more than $1 billion in ARR. With a background in scaling hypergrowth teams and building enterprise go-to-market machines, James has helped reposition ZoomInfo from a sales tool to the foundational data layer for modern GTM teams. Under his leadership, ZoomInfo launched Copilot, its flagship AI product, and executed a bold shift upmarket — transitioning from transactional selling to a data-first, enterprise-driven GTM strategy.
Discussed in This Episode
How ZoomInfo transitioned from transactional selling to enterprise go-to-market
The "Good Co, Bad Co" framework for segment-specific product retention
Why ZoomInfo changed its ticker symbol to GTM
Launching Copilot and driving $100M revenue in under 6 months
How internal AI usage became the go-to-market motion
Key shifts in comp design and team segmentation for scaling upmarket
Using telemetry and real-time signal tracking to measure rep effectiveness
Lessons in long-term execution vs. short-term growth pressure
Episode Highlights
00:00 — ZoomInfo's evolution from a sales tool to a data-first platform
17:06 — Why data as a service is ZoomInfo’s fastest-growing business
20:43 — How to build and apply the “Good Co, Bad Co” segmentation framework
26:26 — The hard part about going upmarket? Aligning the full funnel org
30:19 — Changing your ticker to GTM: A bold positioning play
34:31 — Copilot’s $100M launch: The power of internal usage
39:53 — Most AI tools show <5% revenue lift. Here's why
43:29 — How ZoomInfo is operationalizing AI across the org
GTM 158: From Startup to $4B+ Unicorn: How Vanta Scaled Past $100M ARR and Beat 40+ Competitors | Stevie Case
Season 1 · Episode 158
Tuesday, August 12, 2025 • Duration 57:21
Stevie Case is the Chief Revenue Officer at Vanta, the $4B leader in trust management and compliance automation. Since joining in 2021, Stevie has scaled the company from sub-$20M ARR to north of $100M, navigated 40+ copycat competitors, rebuilt both pre- and post-sales engines, and led Vanta’s expansion from SMB into enterprise. A former world’s first female pro gamer turned tech sales leader, Stevie previously held senior roles at Twilio, where she helped grow the enterprise business to a $1B run rate.
Discussed in This Episode
How Stevie’s path from pro gamer to CRO shaped her competitive edge
Early-stage chaos at Vanta and the signs of undeniable product-market fit
Battling over 40 copycat competitors with value selling and a “CIA” competitive squad
Why execution, not first-mover advantage, is the only sustainable moat
The challenges and lessons from scaling SMB sales and moving into enterprise
Building go-to-market experiments before committing product investment
Transforming post-sales into a growth engine and driving net retention up
Stevie’s view on AI in revenue operations and personal productivity
Episode Highlights
00:00 — “Every business is subject to the laws of physics and math… Execution is the only moat.”
03:07 — Stevie on becoming the world’s first female pro gamer and how competitiveness fueled her career.
06:25 — The undeniable product-market fit that convinced Stevie to join Vanta.
14:02 — Facing 40+ copycat competitors and learning that flashy marketing can’t beat sustainable growth.
16:23 — Transitioning from transactional selling to deep, value-based discovery using MEDDPICC.
18:30 — Creating Vanta’s “CIA” Competitive Intelligence Agency to win back customers.
26:10 — Launching the experimental enterprise sales team and the patience it took to scale it.
GTM 157: How ClickUp Scaled 17x and Cut CAC 3× — GTM Systems, Building Incrementally and Going from PLG to SLG | Gaurav Agarwal
Episode 157
Tuesday, August 5, 2025 • Duration 52:37
Gaurav Agarwal is the COO of ClickUp, where he’s helped scale the company 17x in two years and cut CAC by 3x—all while leading across marketing, product, sales, and services. Formerly in banking and product roles, Gaurav brings a rare systems-oriented mindset to growth. He’s known for connecting the dots across GTM, scaling PLG engines, driving incrementality with rigor, and building cultures of experimentation, ownership, and speed.
Discussed in this episode
Why growth is more about systems than marketing
How ClickUp scaled 17x while reducing CAC by 3x
The cultural shifts required to align GTM teams
Incrementality testing vs. attribution modeling
Building a true sales motion on top of PLG
Input KPIs as a driver of experimentation speed
How ClickUp is using AI across marketing and sales
The concept of GTM as demand creation vs. harvesting
Episode Highlights
00:00 — Everyone is doing all the work—but you're winning by chance, not by design
02:01 — Gaurav on seeing growth as a systems function, not just marketing
13:33 — Culture alone delivered roughly half of the 3× CAC reduction at ClickUp
15:53 — Gaurav defines incrementality testing vs. flawed attribution models
29:27 — Setting input KPIs so squads deliver a “win every week” keeps momentum high
32:53 — AI is being embedded across PLG + GTM workflows—from content briefs to deal signals
GTM 156: Revenue Marketing Unpacked: GTM Lessons, AI, and What’s Really Broken in Attribution | John Fernandez
Episode 156
Tuesday, July 29, 2025 • Duration 01:04:00
John Fernandez is SVP at Datasite, with a track record as GTM leader at Glia, ContentWise, and Diligent, having scaled teams through IPOs, acquisitions, and $1.4B in equity events. At Glia, John pioneered revenue marketing’s impact, driving 71% of pipeline and 60% of new business revenue from marketing. Connect with him for real-world GTM lessons, scaling playbooks, and unique frameworks for aligning marketing with revenue.
Discussed in this Episode:
How to architect a B2B marketing org that is truly accountable for pipeline and revenue, not just “influence”
Aligning product, content, and campaign teams to ONE goal: pipeline creation (culture, incentives, and operations)
The “Value Chain” framework for mapping marketing’s full-stack impact across the GTM engine
John’s “4 Whats” Framework for operationalizing measurement: what's working, what's not, what's new, what's next
What’s broken about attribution today and why multi-touch measurement is often a red herring
The shift from SEO to GEO: How generative AI is re-writing digital discoverability and B2B content strategy
AI in marketing without losing authenticity: human-in-the-loop, voice, and trust factors you need to watch
Why more Martech isn’t the answer (and the tech stack crisis facing GTM teams)
Deep problem understanding as a GTM superpower (what chess can teach SaaS leaders about winning)
Key moves for founders and GTM leaders facing today’s attention and signal problem
Website: https://gtmnow.com/LinkedIn: https://www.linkedin.com/company/gtmnow/Twitter/X: https://x.com/GTMnow_YouTube: The GTM Podcast (on all major directories): https://gtmnow.com/tag/podcast/
GTM 155: How to Build a GTM Motion from Scratch — Using AI, Community, and Data as a Moat | Erica Anderman
Episode 155
Wednesday, July 23, 2025 • Duration 01:00:04
Erica Anderman is the co-founder and COO of Foodini, an AI-powered platform solving food allergy and dietary transparency through data infrastructure. With over 15 years of go-to-market experience across foodtech and vertical SaaS, Erica has led revenue at companies like Slice, Seated, and Odeko, and held roles across sales, customer success, partnerships, and RevOps. She began her career in door-to-door restaurant sales and now builds GTM from the ground up, helping 50% of the population with dietary needs find safe, personalized dining experiences.
Discussed in this Episode:
Transitioning from CRO to founder (and why it’s so humbling)
Tactical frameworks for finding product-market fit (especially in early pivots)
Building a GTM motion from zero using community and customer obsession
What AI actually changes in GTM (hint: it’s not just about productivity)
How to treat fundraising like a sales motion (including identifying your ICP)
Practical tools Erica is using to build GTM motions faster with fewer resources
Highlights: 00:45 From Sales to CRO: The Unconventional Path 02:47 Why Being a Generalist Can Make You a Better Leader 05:31 What AI Is Really Doing to GTM Roles 06:33 Scaling Yourself Before You Scale Your Team 08:00 From CRO to Founder: Sales Skills That Transfer to Fundraising 10:10 Fundraising Is Just Another Sales Funnel 14:12 Relationships Compound in GTM and Fundraising 22:33 Finding PMF by Listening Hard 26:04 When Your GTM Motion Becomes Compliance-Driven 27:41 Community as a GTM Lever (Not Just a Buzzword) 38:28 Pre-PMF vs. Post-PMF 42:53 Turning Messy Data into Valuable Content 56:12 Tools Over Headcount: Erica’s Favorite AI Stack
54:53 — His leadership philosophy: servant leadership + relentless coaching
59:19 — Kyle’s essential reading list for sales leaders
This episode is brought to you by our sponsors:
Qualified
Piper is the #1 AI SDR on G2.
AI SDR agents are changing the future of sales. And Piper is leading the way.
Piper is the top-ranked AI SDR on G2, trusted by hundreds of high-growth GTM teams — including many in the GTMfund community. She works around the clock to follow up with every lead, book meetings, and qualify prospects, all by reading real buying signals.
That means your team spends less time chasing and more time closing.
Piper isn’t just automating repetitive work — she’s transforming pipeline generation at scale.
Discover how AI SDRs like Piper can help you build pipeline faster at qualified.com.
Pursuit
The best talent isn’t actively job hunting. Pursuit helps companies hire elite go-to-market talent on a non-retainer basis. As a key GTMfund partner, they equip sales and marketing teams with top performers.
If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member.
The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.
Visit gtmnow.com for more episodes and other interesting content.
15:10 — When to move from pay-as-you-go to annual: sophistication and committed usage, not arbitrary timing.
18:51 — Enter the “GTM engineer”: one person spans SDR → SE → AE → AM to capture massive inbound demand.
25:36 — Frameworks that still work: MEDD(P)ICC and Solution Selling 2.0 for complex, multi-product deals.
Sponsor – Pursuit
The best talent isn’t actively job hunting. Pursuit helps companies hire elite go-to-market talent on a non-retainer basis. As a key GTMfund partner, they equip sales and marketing teams with top performers.
If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member.
The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.
Visit gtmnow.com for more episodes and other interesting content.
This episode is brought to you by: Harmonic
Harmonic helps you discover the best startups way ahead of the competition. We use it at GTMfund, as do thousands of investors at firms like USV and Insight. GTM teams at companies like Notion and Brex also rely on the platform to stay ahead.
Harmonic tracks millions of startups and lets you search using simple filters or natural language to match exactly what you’re looking for. When you find a company that looks interesting, Harmonic pulls everything into one place (founder backgrounds, traction, and market data) so you can quickly evaluate and understand if it’s a fit.
At GTMfund, we even have a private Slack channel called #companywatchlist powered entirely by Harmonic.
The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.
Visit gtmnow.com for more episodes and other interesting content.
29:18 — Jenny’s #1 book recommendation on positioning
Thanks to Our Sponsor – Clarify:
Clarify is the autonomous CRM built for founders and early-stage teams who want to build more pipeline, close more deals, and spend way less time on busywork.
Clarify automatically enriches your contacts, captures leads from anywhere (even one click from LinkedIn), and keeps your pipeline up to date on its own, so you can focus on winning deals, not updating fields.
If you’re looking to simplify your stack and help your team move faster, check out Clarify.
Recommended Books
Positioning: The Battle for Your Mind by Al Ries & Jack Trout — Jenny’s #1 recommendation for founders learning positioning fundamentals.
The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.
Visit gtmnow.com for more episodes and other interesting content.
48:29 — The signals > activity shift in modern sales measurement
52:18 — What James wants future CROs to steal: Think long-term, build patiently
Thanks to Our Sponsor – UserEvidence:
UserEvidence is the Customer Evidence Platform that helps you collect feedback, surface proof points, and turn customer wins into bite-sized assets your sales and marketing teams can actually use. Capture social proof at scale. Arm reps with credible stories. Close more deals with trust.
The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.
Visit gtmnow.com for more episodes and other interesting content.
47:08 — Rebuilding post-sales into separate customer success and account management functions.
50:56 — Vanta’s next big GTM bets: platform sales, public sector, and deeper enterprise expansion.
53:27 — How Stevie is using AI in revenue operations and her own work life.
AI SDR agents are changing the future of sales. And Piper is leading the way.
Piper is the top-ranked AI SDR on G2, trusted by hundreds of high-growth GTM teams — including many in the GTMfund community. She works around the clock to follow up with every lead, book meetings, and qualify prospects, all by reading real buying signals.
That means your team spends less time chasing and more time closing.
Piper isn’t just automating repetitive work — she’s transforming pipeline generation at scale.
Discover how AI SDRs like Piper can help you build pipeline faster at qualified.com.
The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.
Visit gtmnow.com for more episodes and other interesting content.
The GTMnow Podcast (on all major directories): https://gtmnow.com/tag/podcast/
Thanks to our Sponsor: Qualified
Piper is the #1 AI SDR on G2.
AI SDR agents are changing the future of sales. And Piper is leading the way.
Piper is the top-ranked AI SDR on G2, trusted by hundreds of high-growth GTM teams — including many in the GTMfund community. She works around the clock to follow up with every lead, book meetings, and qualify prospects, all by reading real buying signals.
That means your team spends less time chasing and more time closing.
Piper isn’t just automating repetitive work — she’s transforming pipeline generation at scale.
Discover how AI SDRs like Piper can help you build pipeline faster at qualified.com.
The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.
Visit gtmnow.com for more episodes and other interesting content.
The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.
Visit gtmnow.com for more episodes and other interesting content.
Thanks to Our Sponsor – UserEvidence: UserEvidence is the Customer Evidence Platform that helps you collect feedback, surface proof points, and turn customer wins into bite-sized assets your sales and marketing teams can actually use. Capture social proof at scale. Arm reps with credible stories. Close more deals with trust.
Where to Find GTMnow: Website: https://gtmnow.com/ LinkedIn: https://www.linkedin.com/company/gtmnow/ Twitter/X: https://x.com/GTMnow_ YouTube: /@gtm_now The GTM Podcast (on all major directories): https://gtmnow.com/tag/podcast/
The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.
Visit gtmnow.com for more episodes and other interesting content.
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