The Gstaad Guy Podcast is your backstage pass to the untold stories behind excellence. Hosted by The Gstaad Guy, out of character, this guest driven, unscripted series explores the real journeys, challenges and turning points that shape those who have mastered their craft. From global tastemakers and industry leaders to creative pioneers and cultural outliers, each episode reveals what it really takes to achieve excellence. Through humour and curiosity, The Gstaad Guy peels back the layers to uncover the grit behind the glamour, offering listeners a rare glimpse into the worlds usually kept behind closed doors.
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Ferragamo Chief Transformation & Sustainability Officer: James Ferragamo – Craftsmanship, Legacy, & The Italian Way of Luxury
Wednesday, February 25, 2026 • Duration 01:11:01
The Gstaad Guy sits down with James Ferragamo, Chief Transformation & Sustainability Officer at Salvatore Ferragamo, to explore how a century-old family business continues to evolve without losing its soul. From Florence and the historic halls of Palazzo Spini Feroni to working closely with artisans and creative teams, James reflects on joining the family business, navigating generational dynamics, and the responsibility that comes with stewarding a global luxury house. He shares how values, governance, and thoughtful risk-taking shape long-term decision making, and why the Italian approach to luxury has always centred around craftsmanship, beauty, and human connection.
The conversation dives into balancing tradition and innovation, sustainability, and diversification while staying attuned to consumer needs and cultural relevance. James discusses diversity, equity, and belonging, the influence of iconic figures like Marilyn Monroe and Audrey Hepburn on Ferragamo’s legacy, and how craftsmanship becomes a product of culture as much as technique. They also explore leadership across generations, time management, and finding space to do what you love while building something that lasts, culminating in reflections on Ferragamo’s 100-year anniversary and the enduring difference between the what and the why.
Filmed at Salvatore Ferragamo’s head office in Florence.
Badrutt’s Palace Hotel Managing Director: Richard Leuenberger – Legacy, Trust, & The Art of Timeless Hospitality
Wednesday, February 18, 2026 • Duration 01:12:25
The Gstaad Guy sits down with Richard Leuenberger, Managing Director of Badrutt’s Palace Hotel, to explore what it takes to steward one of the world’s most storied hotels in a constantly evolving world. Often described as a living museum, Badrutt’s Palace embodies history, nostalgia, and a distinct “time machine” feeling, yet remains deeply relevant to modern, multi-generational travellers. Richard reflects on legacy, Swiss values, and why familiarity, reliability, and consistency are the foundations of true luxury.
The conversation moves through the spirit of St. Moritz, the thrill of the Cresta Run, and the subtle details that define exceptional hospitality, from breakfast rituals and guest arrivals to staff-to-guest ratios, leadership styles, and creating a family feeling within a grand institution. Richard shares how trust is built through care, precision, and respect; why making guests’ ideas and dreams come true matters more than scale; and how to elevate and modernise without erasing soul. A masterclass in hospitality, this episode explores what makes a great general manager, a great lobby, and ultimately, a great guest, revealing why respect transcends manners and legacy is earned daily.
Filmed at The Badrutt’s Palace Hotel in St. Moritz.
The Gstaad Guy sits down with Haley Baylee, one of the fastest content producers on the internet, to unpack the discipline, strategy, and resilience behind becoming a top creator in today’s attention economy. From her early modelling years and entry into Sports Illustrated to navigating judgment, pressure, and an eating disorder, Haley opens up about the realities behind the highlight reel and the work required to rebuild confidence, self-worth, and ambition. She reflects on seizing opportunities, creating structure, and learning to be purposeful rather than performative in a culture obsessed with speed.
The conversation dives into internet culture, online skits, content routines, and what advertisers are actually looking for. Haley touches brand alignment, audience connection, and channeling emotion into work that resonates. They also explore dating, gender roles, financial literacy, and what it means to be self-made, alongside Haley’s belief in knowledge as power and her motivation to empower other women by being radically open. A candid look at creating your own path, being yourself online, and turning visibility into lasting impact.
Filmed at Casa Cipriani New York’s Premier River View Suite.
Chapters:
(00:00) Intro ✨
(02:21) Online Skits 🎭📱
(03:24) Backstory 📖✨
(03:45) Modelling 📸✨
(07:24) Something New 🆕💡
(09:48) Seizing An Opportunity 🚀✋🏻
(14:11) Content Routine 📆🎥
(16:05) Partnering With Brands 🤝🏻🏷️
(18:30) Single In NYC 🗽💔
(20:52) What To Look For In A Man 👀👨
(22:44) Dating Apps 📱❤️
(23:57) Sliding Into DMs 💬➡️
(27:50) Beyond Content 🔍✨
Andermatt Native: Bänz Simmen – Curiosity, Perspective, Nature, & A Life Of Adventure
Wednesday, February 4, 2026 • Duration 01:12:30
The Gstaad Guy sits down with Bänz Simmen, a true native of Andermatt, to explore a life shaped by curiosity, movement, and a deep desire to stay in control of one’s own path. From growing up in Andermatt to cycling across continents, through war-torn territories, remote landscapes, and unfamiliar cultures, Bänz reflects on how travel becomes a teacher, and why knowledge, not comfort, is the real luxury.
The conversation traces epic journeys by bike to Australia and New Zealand, hiking through the Himalayas, and formative adventures across India. Along the way, Bänz shares lessons on Swiss grit, structure, military service, and the contrast between life in Switzerland and the wider world. They discuss history, culture, powerful storytelling, and how acquiring experiences, not things, shapes character and perspective. Rooted in a profound respect for nature, the episode also dives into environmental responsibility, exposure to the outdoors, and how stories can influence how we treat the planet. From bunkers and caves to Yellowstone National Park, this is a reflection on adventure not as escape, but as a deliberate way of living, guided by curiosity, discipline, and a lifelong relationship with the natural world.
Filmed in Andermatt, Switzerland.
Explore Andermatt:
Official Andermatt Swiss Alps Website: https://www.andermatt-swissalps.ch/en/
Financial Times Former Editor-in-Chief: Lionel Barber – Journalism, Curiosity, Power, & Telling the Truth
Wednesday, January 28, 2026 • Duration 01:00:47
The Gstaad Guy sits down with Lionel Barber, former editor of the Financial Times and author of "Gambling Man", to explore what journalism really is, and what it must remain in an age of speed, noise, and opinion. From his early days at The Sunday Times to leading one of the world’s most trusted news institutions, Lionel reflects on why great journalism begins with curiosity, not cynicism, and why asking the right questions matters more than having the loudest voice.
The conversation traces his journey through foreign correspondence, writing about business in the 1980s, and navigating moments of doubt, reinvention, and regained confidence. Lionel unpacks the evolution from fast news to slow news, the discipline of knowing your reader, and the responsibility that comes with dealing with people in power. They discuss storytelling as a craft, finding your voice, balancing originality with expectation, and the tension between what audiences want to hear and what they need to know, especially in the age of social media.
Filmed at the club at The Twenty Two in London.
Chapters:
(00:00) Intro ✨
(01:27) What Is Journalism? 🤔 📰 ✍🏻
(02:31) Journalism Requires Curiosity 🔍🧠
(05:22) Writing About Business ✍️✍🏻📊
(07:21) Business In The 80s 🕰️💼
(10:15) Regaining Confidence 💪🏻✨
(12:11) Leaving The Sunday Times 🚪📰
(13:08) The Financial Times 📰💗
(14:04) Becoming A Foreign Correspondent 🌍✈️
(16:20) Fast News vs. Slow News ⚡🐢
(17:03) Becoming A Leader In Digital News 👑💻
(19:01) “The Pink Paper” 💗📰
(21:44) Knowing The Reader 👁️👥
Glucose Goddess: Founder of the Glucose Revolution – Balanced Eating, Motherhood, Mental Resilience, & Fuelling Your Ambition
Wednesday, January 21, 2026 • Duration 01:19:54
The Gstaad Guy sits down with Glucose Goddess to unpack how a life-changing back injury, paired with depression, anxiety, and depersonalisation, became the unexpected catalyst behind her mission to transform how people understand food. From searching for external validation and navigating life as a people pleaser to becoming deeply obsession-driven and purpose-led, she shares how the hardest beginnings often shape the strongest direction.
The conversation dives into glucose, balanced eating, and the science behind spikes, including breakfast myths, pregnancy nutrition, cholesterol misconceptions, and practical daily hacks that actually work. She explains why mums resonate so deeply with her content, how motherhood reshaped her relationship with food and ambition, and why access to better information is the key to long-term health. They explore prevention, intermittent fasting, building a family, handling criticism, and the emotional resilience required to keep going when things feel uncertain.
Filmed at Hôtel de Crillon, A Rosewood Hotel in Paris.
Chapters:
(00:00) Intro ✨
(01:29) “Why Mums Love My Content” 👩👧👦💛
(02:44) How To Improve The Way You Eat 🥗✨
(05:44) Sweet Foods For Breakfast 🥞🍓
(08:04) Motherhood 🤱❤️
(09:35) Feeling Happy & Mental Health 😊🧠
(10:52) Adopting The Right Pregnancy Diet 🤰🥑
(14:06) Pregnancy Diet Tips 🍎📋
(16:21) The Myth About Egg Yolks & Cholesterol 🥚❌
(18:02) Rapid Fire Debunking ⚡🧠
(19:39) Life Changing Back Injury 🦴💔
(24:15) Glucose Goddess 👑🩸
(25:22) Balancing Everything ⚖️🤹♀️
Greg Chait: Founder of The Elder Statesman – Cashmere, Colour, Craftsmanship, & Playful Luxury
Wednesday, January 14, 2026 • Duration 01:14:33
The Gstaad Guy sits down with Greg Chait, founder of The Elder Statesman, to trace the unconventional path from throwing parties and collecting blankets to building one of fashion’s most distinctive luxury brands. Greg shares the origin story behind receiving his first cashmere blanket, discovering the power of yarn, and why leading with intuition, not trends, became the foundation of his creative philosophy. From early exposure to fashion to stumbling upon the identity that would define his brand, he reflects on living many lives before finding the one that felt right.
The conversation explores colour theory, self-expression, and becoming the first to put tie dye on cashmere, a move that reshaped perceptions of luxury as something playful, cosy, and deeply personal. Greg breaks down the evolution from blankets to ready-to-wear knitwear, expanding into womenswear, designing retail experiences, and building a brand with soul. They discuss value alignment, creative collaborations, customers turned partners, and the balance between being an artist and an operator. Along the way, Greg opens up about empathy, therapy, emotional overload, and how becoming a father reshaped his perspective on leadership and life.
Filmed at Casa Cipriani New York’s Premier River View Suite.
Chapters:
(00:00) Intro ✨
(00:40) Colton 👤✨
(01:26) Positive Luxury 🌿💎
(02:25) The Origin Story 📖✨
(03:50) First Exposure To Fashion 👗✨
(04:31) Discovering Number Nine 🔍9️⃣
(05:50) Being Gifted The First Cashmere Blanket 🎁🧣
(07:26) “It’s All About The Yarn” 🧶🎯
(08:23) Colour & Expression 🎨💬
(08:36) Close To Loro Piana 🤝🏻💎
(09:44) The Beauty In Imperfection 🌸⚡
(10:25) From Blankets To Ready-To-Wear Knitwear 🧣➡️👕
Will Ahmed: Founder & CEO of WHOOP – Physiology, Prevention, AI, & The Future Of Health
Wednesday, January 7, 2026 • Duration 01:06:43
The Gstaad Guy sits down with Will Ahmed, founder and CEO of WHOOP, to explore how understanding the human body became the foundation for one of the most influential platforms in modern health. From overcoming the stigma of medical-looking wearables to deliberately taking the tech out of the product, Will shares how solving a real physiological problem led to a system that helps people build awareness, balance, and long-term resilience.
The conversation moves through heart rate variability, the autonomic nervous system, and the interplay between parasympathetic and sympathetic activity, unpacking how sleep, recovery, strain, and consistency shape performance and longevity. Will explains how WHOOP enables an ongoing conversation with your body rather than a one-time snapshot, reframing prevention as a daily practice rather than an annual checkup. They explore the rise of longevity culture, health tracking as high status, and the growing role of AI in education, customer experience, and medical insight, alongside candid reflections on the limits of today’s healthcare system, building high-performance teams, and how continuous data can move from optimisation to life-saving impact.
Filmed in the One&Only One Za’abeel Royal Suite.
Chapters:
(00:00) Intro ✨🎙️
(01:38) The Challenge Of Building Whoop 🧗♂️🚀
(02:05) Taking The Tech Out Of The Wearable ⌚➖
(03:48) WHOOP Today 📈⌚
(04:28) “The Problem” ❗🧩
(07:32) The Prototype 🧪🔧
(08:31) Heart Rate Variability (HRV) ❤️📊
(11:22) Controlling Your Autonomic System 🧠🎛️
(14:32) Interpreting The Data 📊🧠
(16:10) Sleep, Recovery & Strain 😴🔋
(19:42) WHOOP Age 🎂⌚
(22:24) Daily Journal 📓🗓️
Tinx: NYT Bestselling Author & Modern Dating Expert – Personal Branding, Gender Norms, & Living Life on Your Terms
Wednesday, December 31, 2025 • Duration 01:12:09
The Gstaad Guy sits down with Tinx, cultural commentator, host of“It’s Me, Tinx”, and one of the most influential voices shaping modern conversations around dating, relationships, and self-worth, to explore how humour, honesty, and intuition intersect in a digital-first world. Known for creating the satirical “Rich Mom Starter Pack” series and coining the “Rich Mom Energy” (RME) concept, Tinx reflects on how using wit and self-awareness became a way to challenge stereotypes, spark cultural dialogue, and empower women to define success on their own terms.
The conversation dives into modern relationship dynamics, the glamorisation of wealth and traditional gender roles, and why dating has become increasingly complicated. Tinx shares her perspective on what men should be, how judgement is inherently subjective by design, and the importance of alignment in love, ambition, and values. From social media’s influence on expectations to navigating fulfilment, confidence, and identity, this episode offers an unfiltered look at modern love and the art of creating a life that actually feels good to live.
Filmed at Casa Cipriani New York’s Premier River View Suite.
Chapters:
(00:00) Intro ✨
(05:29) Personal Branding 👤✨
(06:38) Tinx World 🌍💖
(08:12) Advice-based Content 💬📘
(09:32) Living A Fulfilled Life 🌱😊
(10:32) Creating A Beautiful Life For Yourself 🌸✨
(11:32) “What Men Should Be” 👨🏻🎯
(13:57) Glamourisation Of The Trophy Wife 💎👩🏻
(15:31) Inspiration Behind “À La Poubelle” 🗑️✨
(17:03) Glamourising the Wealthy 💰✨
(19:57) Gender Norms ⚖️🚻
(22:53) Relationship Dynamics 🔄❤️
Ronnie Kessel: CEO of Kessel Group – Motorsport, Family Legacy, & The Pursuit of Perfection On And Off The Track
Wednesday, December 24, 2025 • Duration 55:57
The Gstaad Guy sits down with Ronnie Kessel, CEO of Kessel Group, and co-founder of The I.C.E. St. Moritz, to explore a life shaped by speed, discipline, and a deep-rooted passion for the automotive world. From early dreams of becoming a racing driver and competing at the highest levels of motorsport, to inheriting the responsibility of the family business, following his father’s passing, Ronnie reflects on the pivotal moments that defined both his career and his character.
The conversation dives into the transition from racing to leadership within Kessel Group, the balance between competition, dealership life, and classic cars, and why heritage matters as much as performance. Ronnie shares his perspective on how motorsport has evolved, the growing intersection of luxury and racing, and the shared values between craftsmanship in fashion and precision on the track. From obsession with perfection to lessons learned at iconic races such as the 24 Hours of Spa, this is a candid look at ambition, responsibility, and the enduring romance of cars.
