The Graham Cochrane Show – Details, episodes & analysis

Today is launch day for my brand new book Rebel: Find Yourself by Not Following The Crowd! In today's episode I give you a sneak peek of the book by reading Chapter 1. Order your copy of the book here: https://www.grahamcochrane.com/rebelbook

So many of us want direction and clarity on where to go, what to do next, but we have no clue as to where we want to end up. We have no vision for our lives. Today's episode, I want to walk you through one of the most powerful questions you could ask yourself, and give you a journal prompt that you can noodle on to get more clarity on what you want out of life and where you uniquely and specifically want to go. I call it the best three years of your life framework.

Tyler Dickerhoof discusses the importance of self-acceptance and how it impacts our relationships with others. He shares his personal experiences with insecurity and how it affected his interactions with people. Tyler emphasizes the need to be authentic and true to ourselves, rather than trying to be someone else. He also discusses the role of preparation in overcoming nervousness and performing well in public speaking. Graham and Tyler explore the topic of insecurity and provide insights on how to deal with it in a healthy way. The conversation explores the themes of empathy, vulnerability, and bringing out the best in others. Tyler Dickerhoof emphasizes the importance of empathy and vulnerability in overcoming insecurity and connecting with others. He shares stories of Navy SEALs and his own experiences to illustrate the power of linking arms with others and bringing out the best in them. Graham adds that being vulnerable and empathetic in content creation is a superpower that attracts and builds trust with an audience. The conversation concludes with a discussion on the importance of recognizing and embracing one's uniqueness and not trying to please everyone.

I honestly believe that 80% of what is standing between where your business is today and where you want it to be revenue wise, impact wise and achievement wise - is the way you think.The marketing tactics, the products, the numbers, how the economy's doing, the team that you develop, all of that fancy stuff  likely only accounts for a mere 20% of your results.

The biggest thing standing between what you want and where you are is your brain and your mindset. I've been coaching entrepreneurs for years now and there's always a mindset problem. I can basically tell whether they're gonna be successful or not, based off of whether they have a scarcity mindset or an abundance mindset. Now, these words might mean a lot of different things to a lot of different people, today I’m going to unpack it all for you. 

By making this one flip, just one little change in your thinking, it’s going to unlock so much potential for you that's gonna allow you to then achieve all the goals that you have for your business. Let’s dive in!

In this episode you'll learn:

• What negative effects you will experience by having a scarcity mindset
• How easy it is to tap into an abundance mindset and what amazing changes it will bring to your business
• Why your mindset is the foundation of you business success, and how to nourish and cultivate your mind for business moving forward 

Hope you enjoy!
- Graham

If you've built your online business the way I teach and you’re building it around content, lead magnets, an email list and you follow up with an email funnel - then you already have a system in place with new people joining your list every single day.

If that's the case, why not try to maximize the revenue in that email funnel so that you can increase your income without having to go out and do a bunch of new crazy things? 

There's a lot of money being left on the table in people's email funnels. And today I want to share five of the simplest things you can do starting today, to maximize the revenue in your already existing email funnel.

Let’s dive in and maximize your funnel revenue!

In this episode you'll learn:

• Why maximizing funnel revenue doesn't need to be a giant project
• The few things you're probably missing, that lead you to leave money on the table
• What you absolutely need to have in place for your funnel revenue to reach its peak

Hope you enjoy!
- Graham

So every year I play this game with myself and my business. I try to cut down on the number of hours that I spend in the business while keeping revenue the same - or better yet, growing it.

Now, why do I do this? Am I a crazy person? No. I just want to know that I'm only doing what matters in my business and that I’m doing the work that truly matters, making sure I'm doing fulfilling meaningful work and above else, not wasting my time. Otherwise, why not be at home with my family instead of in the office working on random things?

Today I want to give you the recipe. I want to start your journey of working less and earning more. And not only is it possible, it is actually easier than you think. Let me take you back and show you how I've gone from 30 to 40+ hours a week and barely making enough money to survive, to getting it down to around 5 hours a week and doing seven figures, almost multiple seven figures.

If you could follow these steps and cut out one day of your work week or shave off 10 hours or 20 hours of your work week while maintaining or growing your revenue, would you be interested? If so, stick around and let’s start the your journey towards working less and earning more!

In this episode you'll learn:

•  The key components to working less and how you can start your journey today
•  How working less can actually increase revenue by freeing up your time
•  How I was able to go from a 40 hour work week to working only 5 hours a week

Hope you enjoy!
- Graham 

When it comes to wealth building, we all have different approaches, different tactics, different strategies, and we're all in different seasons of life with different circumstances.

You can get really into the weeds on the how and the what and all of the mechanism. But underneath all of that, I think you’ll find that no matter who you are, where you live, or what you're doing with your money - there are some foundational beliefs about money that are universal, that help shape successful people, who build wealth.

And so what I wanna do in today's episode is share with you four of these foundational beliefs about money that I subscribe to, that I truly believe lead to greater wealth. My hope is that in today's episode, you'll latch on to at least one of them as a focus point for you to work towards. Let’s build some wealth!

In this episode you'll learn:

• Why your beliefs about money are critical to building wealth
• How you can take simple measures to build wealth starting TODAY
• The no.1 thing that sabotages your wealth building - that we're all are doing!

Hope you enjoy!
- Graham

Morning routines. You either love 'em or you hate 'em.
They have become super trendy over the years and I get asked a lot: Graham, what's your morning routine?
Well today, I'm finally going to answer that questions.

Up until now, I pretty much skipped over that question, I just haven't been interested in talking about it, partially because I don't think they're a magic bullet straight out the gate. But as a business owner going on his 13th year I've come to realize how critical morning routines are to how your day turns out.

Morning routines may not be a magic bullet, but if you're looking to become more intentional, more productive and happy during your day - the morning routines are a great place to start (literally).
I have tried everything under the sun when it comes to morning routines, but I think what you're gonna see in today's episode is something that's actually super practical and my hope is that it'll inspire you to figure out what helps you become the best version of yourself day in and day out.

In this episode you'll learn:

• Why I avoided talking about morning routines for a long time
• How to tap into the power of a great morning routine
• What my morning routine is and how it has changed the way I run my business

Hope you enjoy!
- Graham

Subscribers. Followers. Likes. Dislikes - whether we like it or not my friend, whether we admit it or not, these are the numbers. These are the metrics that we clinging to, that we long for to give us credibility as business owners and as content creators. It's how we ascribe credibility subconsciously or consciously to other people. And these are what I would call vanity metrics.

These numbers, in my opinion, do not represent credibility and have little to do with the credibility or the success of a person or a business owner. And so in today's episode, we're going to challenge this notion. We're going to challenge these metrics, since the reality is that they have no bearing on whether you are successful or not, and they should not be a marker that you look to for your credibility or success. And then also, they should have no bearing on whether someone else is successful or credible.

And so we're going to encourage each other, to stop looking at these vanity metrics, for yourself and for other people to know whether you should follow them or like them or trust what they're saying. I'm gonna walk you through what really matters when it comes to your business success and your credibility.
And I'm gonna share an interesting story that I think will tie all this together, and my hope is that you will leave this episode with a little more clarity on what to chase after and what to look for in your business and in others.

In this episode you'll learn:

• Why we're drawn to vanity metrics and how they can harm us psychologically
• My personal interactions with vanity metrics and how I handle them nowadays
• 3 crucial things to look for when assessing someones success and credibility
  (and new's flash, it isn't vanity metrics!)

Hope you enjoy!
- Graham

I think one of the reasons we get into business in the first place is to have freedom, to be able to own our own schedule, own our time and to have flexibility. But sometimes, things don't really go as planned.
There's that age old saying of trading your nine to five for a twenty four seven - which is the opposite of what we're actually after.

And I get it, it's the hard reality of being responsible for all of it. A business doesn't turn off, just because you left the office. You can't clock in and clock out. This open door, can definitely become a slippery slope. I think we all want something that we're unfortunately not gonna get by default.

We tend to overwork, we tend to just keep going at a pace, that if you're honest with yourself, you cannot keep up with. With the Graham Cochrane show, I'm trying to unpack what's behind all of this so that we can actually live the life we wanna live. In this episode, we're gonna talk about some of the hard things about why we have trouble putting a hard stop on our work. I'm gonna share the struggles Shay and I have had with this, and we're going to identify the four things, the four hidden driving forces, that tend to secretly drive us to hustle, to push, to grind, to not stop when we probably should stop. Let's discuss!

In this episode you'll learn:

• Where the hustle mentality comes from and why it is so dangerous
• How we've struggled with stopping work in the past, and what led us to find new healthy habits and routines
• How working less and putting hard stops on work, can actually lead you to do better work and be way more strategic

Hope you enjoy!
- Graham