The Future Is Bright Podcast – Details, episodes & analysis

Elliot Moss didn't join a law firm to keep things the same. As Partner and Chief Brand Officer at Mishcon de Reya LLP, he brought a deep understanding of branding into a profession that often dismisses it, and changed how one of the UK's top firms thinks about growth and perception. He shares how clarity, consistency, and emotional intelligence turned Mishcon from a £45 million practice into a £380 million brand defined by truth and differentiation, not slogans. Clients, he says, may buy expertise, but they stay because of trust and how a firm makes them feel.

He talks candidly about leading change in a culture that prizes logic over emotion, showing how small wins and patience can reshape perception from within. The conversation moves beyond marketing into the psychology of leadership, exploring why authentic differentiation matters more than polish and how strong branding can become a firm's greatest competitive advantage. For Elliot, the future of law will belong to those who understand that perception drives performance—and that real brand power is earned, not advertised.

Episode Breakdown:

00:00 Building a Brand Inside a Law Firm
04:35 From Advertising to Legal Branding
06:30 Why Differentiation Matters in Professional Services
09:08 Changing Client Perception Through Authentic Branding
15:33 Strategy and Growth at Mishcon de Reya LLP
24:32 Leading Change in a Traditional Industry
31:16 AI, Private Capital, and the Future of Law Firms
36:59 Elliot Moss on Leadership and Opportunity

Connect with Elliot Moss

Connect with Elliot on LinkedIn

Elliot's Web Bio

Connect with Howard Rosenberg:

Connect with Howard on LinkedIn

Howard's Company Web Profile

Connect with Chris Batz:

Connect with Chris on LinkedIn 

Follow Columbus Street on LinkedIn

Columbus Street Website 

Podcast production and show notes provided by HiveCast.fm

Many firms say they have a Law Firm Strategy, but few actually do. In this episode, Chris Batz breaks down what true strategy looks like inside corporate law firms and why clarity must come before growth. He introduces his framework for effective law firm strategy, the "three P's": positioning, perception, and competition. He explains how each reveals the gap between where a firm stands today and where it aims to be. From understanding client perception to benchmarking against competitors, he outlines how to replace internal optimism with market reality and strategic focus.

Chris also tackles the forces reshaping the legal marketplace—AI, private equity, and shifting client expectations—and how they demand a more agile, evidence-based approach to law firm strategy. Rather than chasing growth for its own sake, Chris argues that firms must make disciplined trade-offs, align behavior with purpose, and revisit their strategy regularly to stay relevant.

This episode challenges leaders to ask: when was the last time your law firm strategy reflected the market you're actually competing in?

Episode Breakdown:

00:00 What Law Firm Strategy Really Means

01:00 The Three P's: Positioning, Perception, and Competition

03:00 How to Define Your Market Position

06:20 Why Client Perception Shapes Reality

11:10 Building Credibility and Market Visibility

14:00 Adapting Strategy to Client Needs and Market Change

17:30 Common Pitfalls and the Strategy Gap

20:50 Growth Decisions: Lateral Hires vs. Mergers

23:25 On Law Firm Strategy

Connect with Chris Batz:

Connect with Chris on LinkedIn 

Follow Columbus Street on LinkedIn

Columbus Street Website 

Podcast production and show notes provided by HiveCast.fm

Law firms that treat innovation like a team sport are the ones shaping the future of legal practice.

Chris Batz and Howard Rosenberg sit down with Jamie Drozd, the managing partner at Davis Wright Tremaine LLP, a corporate law firm known for leaning into technology in ways that actually stick. Jamie shares how her path, from commercial litigator to firm leadership, was shaped by early lessons in service, and how those same values now guide her in a role she never set out to pursue.

What does meaningful growth look like for a modern law firm? For Jamie, it's not about size. It's about deepening expertise in industries like technology, financial services, and media, while staying rooted in strong client relationships and a culture that prioritizes collaboration over ego.

Jamie also offers a candid look at how the firm is approaching technology, including artificial intelligence. From firm-wide hackathons to building custom AI tools that support legal writing and workflow, Davis Wright Tremaine LLP is taking a hands-on approach to innovation—one that empowers people at every level to think creatively about client service.

This episode leaves listeners with a clear vision: growth that reflects the firm's values, a workplace that supports both ambition and well-being, and a culture where tech isn't a trend but a mindset.

Episode Breakdown:

00:00 Introduction

02:09 Leadership Roles and Achievements

09:27 Firm's Growth Strategy

13:19 Embracing AI and Technology

18:25 Internal Drive for Innovation

20:13 Geographic Expansion Considerations

22:52 Transition from Practicing Attorney to Managing Partner

25:57 Hybrid Work Environment and Engagement

30:50 Long-term Vision and Goals

Links

Connect with Jaime Drozd:

LinkedIn Profile: https://www.linkedin.com/in/jaime-drozd-7592733/

Firm Website Bio: https://www.dwt.com/people/d/drozd-jaime

Connect with Howard Rosenberg:

LinkedIn Profile: https://www.linkedin.com/in/hrosenberg/

Company web profile: https://www.baretzbrunelle.com/howard-rosenberg

Connect with Chris Batz:

LinkedIn Profile: https://www.linkedin.com/in/chrisbatz/ 

LinkedIn Company page: https://www.linkedin.com/company/columbus-street/

Columbus Street website: https://www.columbus-street.com/ 

Podcast production and show notes provided by HiveCast.fm

Private equity is making moves in the legal industry, and Crispin Passmore has a message for firms that think they can ignore it: adapt or risk getting left behind.

Chris Batz and Howard Rosenberg sit down with Crispin, the co-founder of Stratify and a former U.K. regulator turned law firm consultant, to talk about what's happening on both sides of the Atlantic. Why has the U.K. embraced alternative business structures while the U.S. continues to resist change? Is the legal industry really evolving, or does it just feel that way to those pushing for reform? Crispin shares his perspective on where things stand, why some firms feel no urgency, and what's fueling the momentum in places like Arizona.

Crispin also dives into what private equity sees in the legal sector: why investors are drawn to it, how they're already involved, and what it means for firms that want to stay competitive. But money alone won't solve the industry's biggest challenges. Governance structures are outdated. Succession planning is a mess. Many firms still operate as if the market hasn't changed in decades. Crispin explains why those who are looking outward, not inward, will have the biggest advantage in the years ahead.

Change may feel slow, but as Crispin puts it, revolutions rarely happen overnight. When the shift picks up speed, will firms be ready?

Episode Breakdown:

00:00 Introduction to Private Equity in Legal Industry

03:04 Comparison of U.K. and U.S. Legal Market Liberalization

05:50 Success of ABS in the U.K.

08:02 U.S. States Experimenting with Legal Market Liberalization

11:45 Structuring National Practices from Arizona ABS

14:55 Vulnerability of Law Firms to Market Changes

16:45 Private Equity Interest in Legal Market

19:06 Alternative Ways for Private Equity to Enter U.S. Legal Market

21:15 Challenges of Private Equity in Traditional Law Firms

25:13 Changing Dynamics in Law Firms with Private Equity

29:02 Future of U.S. Law Firms with ABS in the U.K.

33:35 Effective Use of Raised Capital by Law Firms

35:17 IPOs vs. Private Markets for Law Firms

Links

Connect with Crispin Passmore:

Profile: https://www.linkedin.com/in/crispin-passmore/

Firm Website Bio: https://www.passmoreconsulting.co.uk/about-me

Connect with Howard Rosenberg:

LinkedIn profile: https://www.linkedin.com/in/hrosenberg/

Company web profile: https://www.baretzbrunelle.com/howard-rosenberg

Connect with Chris Batz:

LinkedIn Profile: https://www.linkedin.com/in/chrisbatz/ 

LinkedIn Company page: https://www.linkedin.com/company/columbus-street/

Columbus Street website: https://www.columbus-street.com/ 

Podcast production and show notes provided by HiveCast.fm

"It's astonishing; it's just mind-blowing," says Chris Batz about the exponential growth in revenue generated by the AmLaw top 100 firms in the last 22 years. On today's episode of The Future is Bright, Chris takes a closer look at these numbers, what's driving them and which firm comes out on top. He also takes a look at the increasing number of firms who are choosing to merge in order to, among many reasons, increase competition, deepen their benches, and to increase their geographic reach. 

On his first solo episode of the podcast, Chris draws from quotes from executives at several high-profile firms who explain their motivation for merging. So often, it was a matter of shared values—very often people-focused values—aligning and that the decision benefits the internal teams just as much as it does the client. Chris, who is now exclusively focused on assisting firms with this process, offers his own insights on the topic. 

Join today's episode of The Future is Bright to learn how far corporate law firms have come in the past 20 years, and what it means for the future. 

Quotes

• "I am assisting firms where they are really feeling the effects of these incredibly large law firms and the consolidation that is taking place at a rapid pace right now." (3:08 | Chris Batz)

• "Twenty-two years ago, in 2002, there were only two law firms that were generating a billion in revenue annually, a year. The other 98 were, of course, less than a billion in revenue. Twenty-two years later, it is astonishing, but more than half—54 firms—now, of the AmLaw100, are generating more than a billion. To break that down, 33 firms are generating a billion to just under 2 billion. The two to three billion mark, or just under three billion is 14 firms. And then we have three billion and more—seven firms. It's just mind-blowing." (4:44 | Chris Batz) 

• "We've had substantial consolidation, explosive growth, and of course, there have been price increases, clients are reducing the amount of firms they're working with, generally speaking. They're finding firms with broader benches and deeper benches, especially sub-specialties is a really important thing, as well as geographic reach." (7:11 | Chris Batz)

• "Clients have 'reputational risk.' General counsel, the boards, CEOs, CFOs, decision-makers of these large clients. And perception—even though you think reality is different—perception shows that smaller firms are riskier decisions to give valuable work to. So, that valuable work goes to the bigger firms—not always, but consistently—it's happening. Valuable being higher rate work, more headline-making work, probably requiring deeper benches, subspecialties, all these things, so that's one of the reasons consolidations happen." (17:30 | Chris Batz)

Links

Connect with Chris Batz:

LinkedIn Profile: https://www.linkedin.com/in/chrisbatz/ 

LinkedIn Company page: https://www.linkedin.com/company/columbus-street/

Columbus Street website: https://www.columbus-street.com/ 

Podcast production and show notes provided by HiveCast.fm

"It's all about people management," says today's guest Kristina Lawson, drawing parallels between her time as the former mayor of Walnut Creek, CA to her current role as managing partner at Hanson Bridgett LLP, a mid-sized firm which like Kristina, whose practice was in real estate and land use, has a deep connection and dedication to California and its communities. This values-based California law firm's equity partners comprise nearly 40 percent women—virtually unheard of in the AmLaw 200—which reflects its pioneering and foundational policies of diversity, equity and inclusion. On today's episode of The Future is Bright, Kristina discusses the firm's guiding principles, their agile workforce policy that pre-dated the Covid 19 pandemic, and its exemplary approach to transitioning power to the next generation. 

The key, Kristina explains, is a willingness to adapt to new working styles, seeing them as opportunities for growth rather than points of criticism. She also discusses the biggest threat to the business of law, the crucial piece of work culture she feels was lost to Covid, and how Hanson Bridgett LLP is navigating the advent of AI.

Join today's discussion to learn more about Kristina and Hanson Bridgett LLP's shared guiding principle of putting people first, and the number one issue that keeps her up at night. 

Quotes

• "It's helpful to check back in, both to ground me and the reasons I joined Hanson Bridgett and what Hanson Bridgett's all about, and again also to check in on those promises I made to our partnership about the direction we'd head in with me at the helm." (7:32 | Kristina Lawson)

• "Being the mayor of a mid-sized town and the managing partner of a mid-sized firm, there's a lot of consensus-building and it's all about people management. Whether it's constituent management as the mayor or managing the other members of the city council…it's all about figuring out where those consensus positions are and building trusted relationships, even with people that you don't agree with, on key issues, so that you can continue to move forward. Those are really the same issues we have here at our partnership." (8:20 | Kristina Lawson)

• "We need to adapt to where they're at. Just because they're doing something differently, does not mean they're doing it wrong." (15:47 | Kristina Lawson)

• "Founded by a group who really believed in diversity, equity and inclusion and values-based lawyering before it was a thing…One of the reasons I joined Hanson Bridgett was the firm has an equity partnership which is made up of just about 40 percent women." (18:57 | Kristina Lawson)

• "The number one thing that keeps me up at night is worrying about whether our people are well and whether we can improve their mental health and wellness as an organization." (22:22 | Kristina Lawson)

Links

Connect with Kristina Lawson:

LinkedIn Profile: https://www.linkedin.com/in/klawson/

Firm Website Bio: https://www.hansonbridgett.com/Our-Attorneys/kristina-d-lawson

Connect with Howard Rosenberg:

LinkedIn profile: https://www.linkedin.com/in/hrosenberg/

Company web profile: https://www.baretzbrunelle.com/howard-rosenberg

Connect with Chris Batz:

LinkedIn Profile: https://www.linkedin.com/in/chrisbatz/ 

LinkedIn Company page: https://www.linkedin.com/company/columbus-street/

Columbus Street website: https://www.columbus-street.com/ 

Podcast production and show notes provided by HiveCast.fm

"It is still quite challenging to convince partners of the need for change when the traditional model is still serving them incredibly well," says Neville Eisenberg, Senior Strategy Executive, Mishcon de Reya, who joins The Future is Bright to talk about innovation taking place within UK law firms, innovation he helped contribute to with the contract attorney company, Lawyers on Demand, and now with Flex Legal, an alternative legal services provider now owned by Mishcon de Reya. Neville will discuss with hosts Chris Batz and Howard Rosenberg the growing number of opportunities in the alternative legal services provider market and what it means for private equity. 

He'll discuss the changes which have taken place in the UK legal landscape as a result of deregulation and a number of legal processes now available in a self-service capacity, and what this means in terms of social justice. He will discuss the widely differing implications of AI on Top 10 law firms and on everyone below them, and the disconnect between supply and demand that he finds most concerning. 

Learn Neville's thoughts on the crop of small high-performing law boutiques burgeoning in the UK and the importance of U.S. competition to the UK market. 

Quotes

• "It is still quite challenging to convince partners of the need for change, or indeed the value of spending money on doing things differently when the traditional model is still serving them incredibly well." (11:40 | Neville Eisenberg)

• "The Top Ten law firms in the UK generally regard Gen AI as likely to have a positive impact on their firms, in particular, because they see opportunity for productivity gains. But the rest of the Top 100, so the 90 firms below the top ten, have exactly the opposite, almost exactly, the opposite view of the impact of Gen AI in that they have significant concerns about the pressure that it might produce from clients to reduce cost of legal services and also that there may be a reduction in some of the work that's outsourced to their firms." (12:27 | Neville Eisenberg)

• "Notwithstanding the deregulation, there is still—it appears to me from my conversation with clients—there is still a disconnect between the demand side and the supply side in the market." (20:15 | Neville Eisenberg)

• "One doesn't have to be in a huge law firm to be successful. There is another model that can work." (30:20 | Neville Eisenberg)

• "It just seems to me that there is a very strong business case for many of these firms creating shared business services platforms that can benefit from scale economies, and all the other benefits of scale, and running those business services functions in a more effective way." (32:51 | Neville Eisenberg)

Links

Connect with Neville Eisenberg:

LinkedIn Profile: https://www.linkedin.com/in/neville-eisenberg-47b2586/

Connect with Howard Rosenberg:

LinkedIn profile: https://www.linkedin.com/in/hrosenberg/

Company web profile: https://www.baretzbrunelle.com/howard-rosenberg

Connect with Chris Batz:

LinkedIn Profile: https://www.linkedin.com/in/chrisbatz/ 

LinkedIn Company page: https://www.linkedin.com/company/columbus-street/

Columbus Street website: https://www.columbus-street.com/ 

Podcast production and show notes provided by HiveCast.fm

"Everyone deserves to feel like they matter," says Noah Heller, who as CEO of Katten Muchin Rosenman LLP has built a culture of communication and connection, of being consistently authentic and operating with integrity in work and in life. He joins this episode of The Future is Bright to explain how his firm has evolved under his 12-year tenure by seeking to understand the needs of others, making himself genuinely available to those around him, and utilizing the power of personal relationships.  

Noah also discusses his observations of the current U.S. legal market and his predictions for the coming decade. He explains his biggest surprise in taking on this leadership role, the greatest compliment he's been paid and the one issue that keeps him up at night. He will also share his advice about succession planning for law firm executives. 

In today's discussion, you'll learn how, by taking a genuine interest in people and their motivations, Noah was able to not only understand and meet, but exceed expectations to create a thriving workplace environment.

Quotes

• "For me, it's been a recognition that the power of my relationships is something that I should utilize as opposed to be[ing] afraid of." (6:43 | Noah Heller)

• "The thing that carried through really well between my practice and leadership was my ability to appreciate the importance of expectations, the importance of meeting and exceeding expectations, and also my ability to reasonably affect those expectations wherever I could." (14:05 | Noah Heller)

• "I'm so available and I care so much about my partners that I create a real—and it's not fake, it's real; it's a real perception—that I'm there, I'm available and when they need me, they can reach out. And so the fact that so many people feel that they have so much of my attention, really, and my caring is really humbling for me. I try to do this job the way I try to live my life, if that resonates. I don't put on a different outfit or a different persona the way that I lead this firm and the way I conduct myself in life." (16:34 | Noah Heller)

• "The thing that I'm the most proud of, that's evolved in the time that I've been in this role, is the way people are treated within these four walls has evolved over time, and to me, that is really, really important." (24:07 | Noah Heller)

Links

Connect with Noah Heller:

Law Firm bio: https://katten.com/Noah-Heller

LinkedIn profile: https://www.linkedin.com/in/noahsheller/

Connect with Howard Rosenberg:

LinkedIn profile: https://www.linkedin.com/in/hrosenberg/

Company web profile: https://www.baretzbrunelle.com/howard-rosenberg

Connect with Chris Batz:

LinkedIn Profile: https://www.linkedin.com/in/chrisbatz/ 

LinkedIn Company page: https://www.linkedin.com/company/columbus-street/

Columbus Street website: https://www.columbus-street.com/ 

Podcast production and show notes provided by HiveCast.fm

"I suspect in the UK we're going to end up with some really deep, high-quality verticals…as opposed to lots of law firms having components," says today's guest Greg Jackson, Director of Law Firm Strategy and Transformation at PwC, who joins The Future is Bright to discuss this and many more predictions he has for the future of UK law firms. Along with co-hosts Chris Batz and Howard Rosenberg, Greg will compare UK firms to their American counterparts in terms of economics, leverage, rates and utilization, pay and expectations at the partner level, as well as yearly hours. He will explain why he's changed his view—however slightly—on the idea of growth for growth's sake, how the UK legal market is changing—including a particularly important one—and his advice for mid sized firms.

He will also explain how Alternative Business Structure will affect the UK model going forward and why U.S. outbound work to Europe is so important. He'll predict whether or not the UK will adopt a hybrid model, marrying innovation with tradition, as well as what to do when you've been on a steady upward trajectory for a sustained period of time, and the issue that keeps his clients up at night. 

What is the one thing that U.S. law firms do better than those across the pond? Join today's episode of The Future is Bright to find out. 

Quotes

• "One of the projects that I always encourage clients to do—and I did in my old world—was, How do you situate your exec or board in a ten percent off the top line reduction? Whether hours or price or some combination of the two? Situate yourself in that issue and think, 'What can we do about cash? What do we do with our clients? What work do you want to hold on to that we're willing to go for a downward cycle, even if it's painful?" (7:01 | Greg Jackson)

• "I don't know how this is played out in the U.S., but in the UK, in particular in the last 12 months, there have been a number of quite bad well-being incidents that have happened which have caused firms to really think about, 'How do you connect utilization into an understanding of what people are doing?' It can be quite hidden, to your point, big hours, etc." (14:58 | Greg Jackson)

• "When you think of what's coming in terms of technology investment, lawyer salaries, the need to be more international and cope with more complex regulatory environments to operate in the U.S./UK, I just see a world in which you need more scale." (19:47 | Greg Jackson)

• "I suspect in the UK we're going to end up with some really deep, high-quality verticals…as opposed to lots of law firms having components." (24:22 | Greg Jackson)

Links

Connect with Greg Jackson:

LinkedIn Profile: https://www.linkedin.com/in/greg-jackson86/

Connect with Howard Rosenberg:

LinkedIn profile: https://www.linkedin.com/in/hrosenberg/

Company web profile: https://www.baretzbrunelle.com/howard-rosenberg

Connect with Chris Batz:

LinkedIn Profile: https://www.linkedin.com/in/chrisbatz/ 

LinkedIn Company page: https://www.linkedin.com/company/columbus-street/

Columbus Street website: https://www.columbus-street.com/ 

Podcast production and show notes provided by HiveCast.fm

"We wanted it to be a true merger of equals," says Scott Kadish, who, along with Kevin McLaughlin, are Co-Managing Partners at the newly merged UB Greensfelder. On today's episode of The Future is Bright, the two men talk to host Chris Batz about what can happen when two firms marry their considerable strengths to make themselves even more competitive and able to take on bigger, more complex work. It's not an overnight process. It's the result of long, thoughtful considerate discussions, where all concerns and needs are met, responsibilities are divided fairly and sensibly, and where care is taken to make sure that all employees not only survive the merger, but are placed where they will be most successful. 

Even the new name UB Greensfelder was formed as the result of conscientious talks to ensure that neither firm felt that they were being acquired, but rather were moving forward together. While no merger is without its surprises, perhaps what's most surprising was how genuinely compatible the firms felt with each other. 

Today's discussion reflects what a genuinely pleasant experience this merger has been for both parties and what can happen when two powerful entities treat each other with mutual respect and are thoughtful down to the smallest details. 

Quotes

• "Both firms were really coming at this from positions of strength…Both firms were recognized for their work in a number of different practice areas, diverse practice areas…We came together because we thought we'd be better together—we're seeing that happen—not because we thought we were in desperation mode." (5:14 | Kevin McLaughlin) 

• "Neither of us wanted to feel like we were being acquired. We wanted it to be a true merger of equals and that required a discussion about, 'How do you do this and how do you do that?' Every single policy. And it was a discussion—we use that word intentionally—because it wasn't a negotiation…We also agreed—and I think this is key—that we were just going to try to figure out the best way to do it, the best practice, for everything." (12:56 | Scott Kadish) 

• "I think it's because of the length of time that we were talking that there really weren't any significant surprises. Conflicts—our general counsel, at one point he said to me, 'I am shocked at how few conflicts we're having.' And especially we didn't have any what I would call 'material conflicts'…in terms of impacting the overall firm, not really at all." (29:44 | Kevin McLaughlin)

• "The merger will really be successful if people develop new relationships and new contacts. Otherwise, if they're stuck in the same place and they don't reach out and develop these…then their practice is not going to be affected by the merger. But this is a unique opportunity to grow your client base and grow your business with people who you'll enjoy practicing with." (33:22 | Scott Kadish)

Links

Connect with Scott Kadish: 

Website bio https://www.ubglaw.com/scott-p-kadish

LinkedIn profile https://www.linkedin.com/in/scott-kadish-3679a04/

Connect with Kevin McLaughlin:

Website bio https://www.ubglaw.com/kevin-t-mclaughlin

LinkedIn profile https://www.linkedin.com/in/kevin-mclaughlin-27703a8/

Connect with Chris Batz:

LinkedIn Profile: https://www.linkedin.com/in/chrisbatz/ 

LinkedIn Company page: https://www.linkedin.com/company/columbus-street/

Columbus Street website: https://www.columbus-street.com/ 

Podcast production and show notes provided by HiveCast.fm