Is your company pet holding your agency’s sales back? Is your leadership giving out leader-ick vibes? Agencies often think they know what makes a winning creds or pitch deck, web site or even presenter, but if that were the case, you’d win more pitches, right? Steve Fair of Sponge NB is an expert in agency credentials targeting, preparation and presentation and in this show, he gives us a simple list of do’s and don’ts for advertising, marketing and PR businesses. He outlines what creds and pitch decks are supposed to say, what to leave in and what to leave out, where to meet, meeting length, meeting chemistry, web site hierarchy, personalisation and the art of cold outreach. Show notes   Steve’s LinkedIn page https://www.linkedin.com/in/spongenb/ Sponge NB’s web site http://www.spongenb.com Sponge’s LinkedIn new business shorts: https://www.linkedin.com/feed/hashtag/?keywords=newbusinessshorts Learn more about your ad choices. Visit megaphone.fm/adchoices

If a picture is worth a thousand words, then what does your LinkedIn profile say about you? Your LinkedIn profile copy, posts and pictures should all be carefully crafted to convey the message you want to give. And so are your prospects’. This gives you a fantastic opportunity to learn more about the person or company that you’re looking to sell into. But how do you decode the hidden cues and clues that could mean the difference between you being an also-ran to pole-position contender? If your LinkedIn profile and web site simply and effectively displayed what you do and how you do it, then you’ll automatically have a 60% greater chance of converting the client. Nancy Zare is the LinkedIn Whisperer. By day, she helps companies and sales professionals achieve high-quality results by using her psychology background to analyze their prospect targets’ LinkedIn profiles and web presence. By night she rescues dogs! Nancy’s in-demand talents for helping sales teams are legendary in the USA but not so well known in the UK, but now she’s been on the show, that’s all about to change! Even the most talented, service-minded people stumble on sales calls, either because they are unsure of how to sell effectively or by accepting "no" too quickly. Her company Rapport Builderz teaches business people to overcome these obstacles to make more money with confidence and ease with her AlikeAbility(TM) System. Helping them understand and communicate like their buyers. She’s like a forensic detective who uncovers subtle insights that elevate any sales pitch and give every sales call the best possible chance of success. This show is a masterclass in salescraft techniques that can give your new business effort a boost. And Nancy is also offering a free exclusive LinkedIn profile audit, to help you see how your LinkedIn profile measures up and give you tips to help you optimize it. This show perfectly aligns with our mission for 2024 of uncovering the intangible elements of the sales process and is a must-listen for anyone interested in the clever techniques that some might call ‘special sauce’ in new business. Show notes Nancy’s LinkedIn profile: https://www.linkedin.com/in/nancyzare/ And don’t forget she is offering a FREE LinkedIn profile audit Nancy’s web site: https://rapportbuilderz.com The Farm Dog Rescue Project: https://thefarmdogrescue.com/farm/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Some incredible agency management advice from David Meikle - former Director of Ogilvy London and Head of Ogilvy Russia.   Alongside his role of advising some of the world’s biggest brands and agencies on their strategic marketing advice, he’s the author of two pivotal books –“ How to Buy a Gorilla" and “Tuning Up” which have been helping brands and agencies create greater value together, many of which he has then supported with marketing transformation, pitch management, training and workshops” This show is an in-depth look at the key highlights of both books and offer sound advice and data to help your agency become pitcher perfect!  Subjects include: Agency investment models Product development strategies The triangle of doom Monkey House logic What areas CMOs need to ask for help with New business prospecting tips The awfulness of learned hopelessness Selling petrol Companies wasting effort and time with wildcard pitches The self-propelling business model   All delivered in a light-hearted, but informative conversation. Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

What's in a name? Does your agency's name influence its destiny? How important is getting your business's name right? It could mean all the difference between winning and losing. Keith and Natasha pour a coffee and muse this proposition with the help of Laura Bent, a co-Director at creative agency CITE, who relates her own personal experience of trying to transition from one agency into another, after an acquisition. Our two intrepid heroes discuss this theme and contrast it against amusing evidence and illustrations, as well as supply their own personal important news headlines, updates and bon mots. - All in less that 20 minutes! Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Howard Gossage - often dubbed the "Socrates of San Francisco," revolutionised advertising in the 1950s and 60s with his unconventional and humanistic approach. So it took two equally unconventional and humanistic creatives - Steve Harrsion and Dave Dye, to write - no, craft - a book documenting some of the most captivating and exemplary pieces of Gossage's short but prolific career, producing a form of advertising so ahead of its time that we're only now catching up with it. The problem is, that, like the man in the river surrounded by crocodiles, we’ve forgotten that the original objective was to get to the other side. We’ve forgotten the point of advertising - and that is to entertain. Gossage was a born showman and it lived and breathed in his work, which is what makes it sadly unique. If you’ve never been Gossaged before, I suggest you start here. If you have, then I hope you’ll appreciate this podcast and an opportunity to reminisce on a lost period of advertising that we still have a chance to reclaim and make advertising great again. Thank you to Steve Harrison and Dave Dye for a memorable podcast. If it sounds a bit jumpy, I apologise and hope that it doesn’t spoil your listening enjoyment. We had to record it in two goes and splice the best bits together because of a technical SNAFU. Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Have your very own Christmas Lockdown party on us. Just bring the booze and mince pies!Sit back and crank up this bad boy. An hour and a half of the sweetest individual tunes in a mix to Fuel your Christmas party The Fuel podcast has had a very busy year in 2020. We’ve featured over 40 different guests since April and each one of them was asked the same question: “If you were isolated on an island with only one piece of music to keep you company (and something to play it on), Which track would you choose?” Thank you to all of our guests. Each of you helped to make the Fuel podcast an institution. We’ve got plenty more tracks coming out – this is just the first edition, so keep listening in 2021! Bill Wallsgrove We took all those tracks and gave them to Bill Wallsgrove, who compiled the into one big mixtape in time for Christmas. Bill loves collecting vinyl records and assorted music from a lots of genres by DJing in clubs and to friends at parties and creating mixes and he’s had some tough gigs – weddings big birthday parties and Bar Mizvahs (from the Rhine Valley to Moscow) In his own words: “I create DJ collections for pleasure ( Chig Bill mixcloud) but Fuel set me a unique mixing challengeTake one desert island track from 21 different podcasters and try and create a seasonal party mix from them.I really tried with a diverse set of artists – however I had big fun I hope you enjoyI have known and worked with Dines from Studio Blup for many years – he is a favourite designer and illustrator.He specialises in a unique visual remix style (check out his Instagram – link)This is his big party disco ball – boogie on round the house!”Dines 2020 Learn more about your ad choices. Visit megaphone.fm/adchoices

How much your agency charges for its work is critical to success. Or is it? What is creativity worth? How long does it take? Keith & Natasha - two new business experts sit down over a coffee to discuss the issue and how it impacts agency life. We also interview David Meikle, author of 'Tuning Up' and 'How to Buy a Gorilla' on the value of creative ideas to clients. Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

We need a hero. We need someone Pleasingly Reserved and Artfully Modest. Mark Denton is a creative veteran of some 40 years. He’s directed over 500 commercials. He’s one of the most awarded creatives in the world Yet he still regards himself as the new boy. An hour of entertainment, delivered in Mark's inimitable style: Ageism, the best old TV adverts, Stingo, a tribute to Brian Griffin, AI Photography, Magic Markers, how creative used to be done, making your own clothes, making the creative genesis, the SKIP button, the advertising industry's biggest star, the ultimate umbrella campaign and Cobra Kai & Eagle Fang. Living at St Luke's, Mark is available for your next campaign. Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices