The Cost of Entry to Winning (Most People Won’t Pay It) with Paul Mort
Most people don’t lack strategy.
They lack courage.
In this episode, I sit down with Paul Moore — 2× UK Master Coach of the Year, bestselling author, and serial business builder — for a raw conversation about the actual price of success.
Not the Instagram price.
Not the “post more content” price.
The real one.
Rejection.
Discomfort.
Doing things that don’t feel good… until they work.
This episode will either sharpen you up — or expose where you’ve been hiding.
What We Get Into:
* Why most people want Champions League results with Sunday league effort
* The uncomfortable truth about “working smarter, not harder”
* Why content and likes are often just dopamine substitutes
* The real reason people avoid DMs, emails, and making offers
* Why rejection isn’t a bug — it’s the entry fee
* How fear of unsubscribes quietly caps most businesses
* Why being organised beats being “busy”
* The hidden cost of staying liked, agreeable, and invisible
* Why winners stop measuring applause and start measuring outcomes
Key Ideas Worth Sitting With:
* Posting isn’t selling. Conversations are.
* If you can’t handle “no,” you can’t handle growth.
* Rejection is not feedback — it’s filtering.
* Likes feel good. Leads pay bills.
* Most people aren’t doing “everything.” They’re doing the minimum and calling it effort.
* Discomfort doesn’t mean you’re wrong. It usually means you’re early.
Quotes You’ll Remember:
“That’s not everything. That’s the bare minimum.”
“Rejection is the cost of entry to winning.”
“If you’re scared of unsubscribes, you’re scared of growth.”
“You don’t get Champions League results with Sunday league effort.”
“If you won’t pay the price, you don’t get in the theme park.”
Who This Episode Is For:
* Business owners stuck “doing all the right things” with no traction
Creators chasing engagement instead of outcomes
Anyone avoiding sales because it feels uncomfortable
People who say they want more — but won’t face rejection to get it
Guest:
Paul Mort
📍 Instagram: @paulmortofficial
📘 Book: Upgrade (Paperback release — January 2026)
If this episode hit a nerve, good.
That’s usually where growth starts.
Subscribe to Freedom Kickstarter for conversations about business, performance, and building something real — without the bullshit.

What is copywriting.. really?

In this solo episode, Mike breaks down what copywriting actually means, what makes great copy tick, and why the best copywriters in the world aren’t just writers… they’re psychologists, marketers, and storytellers.

You’ll learn the real skills behind persuasive writing, how to start building your own portfolio, and what separates high-earning copywriters from those who never get off the ground.

If you’ve ever wondered how words can make people click “buy now,” this episode is your crash course in understanding the art and business of copywriting.

What You’ll Learn:

* The simple definition of copywriting (and why most people overcomplicate it)

* How persuasion and psychology drive every great piece of copy

* The two main types of copywriting, and which one pays more

* Why clarity always beats cleverness

* The single most important skill every copywriter must master

* How top copywriters research their audience and uncover real pain points

* The power of structure and why frameworks like AIDA still work

5 practical techniques that instantly level up your writing:

1. Focus on benefits, not features
2. Use simple language
3. Add authentic social proof
4. Tackle objections directly
5. Be specific with proof and numbers

The 3 paths (and how to pick the right one) to start your career:

1. Agency
2. In-house,
3. Freelance

Key Takeaways:

* Copywriting isn’t about fancy words, it’s about human behaviour.

* The best copywriters are obsessed with research, not writing.

* Good copy connects, clarifies, and compels action.

* You don’t need a degree or experience, you need curiosity and consistency.

* The fastest way to learn copywriting? Write every day.

Resources & Links:

👉 Watch the free ABP Masterclass: https://www.thefreedomkickstarter.com/abp-masterclass

👉 Join the ABP Waitlist: https://www.thefreedomkickstarter.com/abp-waitlist

In this deeply inspiring episode, Mike sits down with Phil Robertson, the creator of the Flawed Hero Marathon, a midnight running event that blends radical inclusivity, human resilience, and raw community power.

What started with a cardboard cutout of Phil’s late father and a Facebook post has evolved into one of the most meaningful and emotional endurance events on the UK calendar.
From battling the ego-fueled world of mainstream marathons to supporting runners with cerebral palsy, multiple sclerosis, stage 4 cancer, and even a Morrison’s mobility scooter, Phil shares what it really means to show up, both for yourself and for others.

If you've ever questioned what you're capable of, this episode is your reminder: you're more than you think.
What We Discussed:
* Why Flawed Hero is more than a marathon, it’s a movement
* The real purpose behind charity running events (hint: it’s not the medal)
* How to challenge your self-imposed limits through community and story
* Why “running time” is often the least important metric
* The surprising mental health power of midnight marathons and micro-communities
* What “post-marathon blues” really feel like, and how to beat them
* How biohacking, breathwork, and barefoot grounding fit into the Flawed Hero mindset
* Why every runner needs to find their “fellow weirdos”
Memorable Quotes
“We’re not perfect, but we’re not broken either. We’re flawed heroes.”
“The marathon isn’t about speed. It’s about belief, resilience, and community.”
“Running is the therapy. The real marathon starts at mile 20 of your life.”
“Some people run sub-3 hours. Others push a mobility scooter through the night. *Both* are heroes.”
“Fundraising isn’t about perfection. It’s about showing your pain, your joy, your reason.”
Tools, Books & Mentions
* Book Recommendation: Key Person of Influence by Daniel Priestley
Final Five (Rapid Fire Round)
* Go-to coffee order? Flat White
* One platform you’d delete? Instagram – “Let’s just drop the gram.”
* Dinner party guests? His late parents and comedian Michael McIntyre
* Advice to get where he is? “Be resilient. Be persistent. Find your fellow weirdos.”
* Top book pick? Key Person of Influence more relevant now than ever
If You Liked This Episode…
👉 Like, share, and subscribe.
👉 Tag a friend who needs this reminder: they are more capable than they think.
👉 Want to run a midnight marathon with 100 legends in 2026? Follow [@flawedheromovement](https://www.instagram.com/flawedheromovement) for updates.

In this candid and no-holds-barred episode, we sit down with Jewade Graham, an online transformation coach who’s on a mission to fix the fitness industry from the inside out.

Joé works exclusively with personal trainers, helping them get in the best shape of their life and build the systems to deliver real results for their clients not just followers.

Together, we dive deep into why the online fitness world is broken, how social media has warped what it means to be a “coach,” and the truth about business mentorships that prey on insecurity and inexperience.

Whether you're a personal trainer, coach, or just someone navigating this noisy online space, this episode will challenge your assumptions, call out the fluff, and show you what real growth looks like in business and in life.

What we Discuss:

Why many “online coaches” are really just marketers with no client results

The real reason PTs need coaches themselves, even if they already “know the info”

Why mentorship without experience is dangerous for both coach and client

The damaging loop of dopamine hits from likes, follows, and aesthetics

How Jewade uses personal transformation as a tool to help coaches build a business

The difference between short-term vanity and long-term credibility

Why most fitness business mentors should be on a one-way flight to Dubai

How AI will expose underperforming coaches, and why that's a good thing

🗣 Memorable Quotes

> “If you’re not delivering a result, you’re not a coach – you’re a marketer.”

> “AI won’t replace the human connection. But it will flush out the ones who were never coaching to begin with.”

> “Most people don’t need more knowledge. They need systems, structure, and support.”

> “A textbook doesn’t prepare you for real-life clients. People do.”

> “You’re not lazy. You’re just trying to fight ingrained habits with zero tools.”

Tools, Books & Mentions

* Book Recommendation: Unreasonable Hospitality – an unexpected gem on the power of service

* Instagram

Final Five

* Go-to coffee order? Mocha (even when dieting, just swap for sweeteners)

* Social media platform you’d delete? TikTok

* Dinner guests (alive or dead)? Mike Tyson, a gorilla (yes, really), and Messi

* Most powerful business lesson? Invest early. Invest often. Don’t rush.

* One word that defines his coaching? Relatability

📢 Like This Episode?

If this episode got you thinking differently about fitness, coaching, or business mentorship, help us spread the message:

🔔 Subscribe

👍 Like

💬 Drop a comment

🔗 Share with a friend

Freedom Kickstarter Podcast is where honest conversations meet practical business growth.

In this raw, honest, and deeply reflective episode of the Freedom Kickstarter podcast, I sit down with long-time online coach Jonathan Hamilton Potter founder of Reinvent Dadbod for a conversation that’s about so much more than business.

Jonathan opens up about the real behind-the-scenes of running a coaching brand, including the mental health

battles no one sees, the crash-and-burn of a failed business partnership, and what it’s really like to run a business while managing ADHD and depression.

Expect stories that punch, practical insight, and perspective-shifting moments all from a man who’s spent nearly

two decades in the trenches of coaching and content creation.

Whether you’re a coach, creator, or just someone trying to figure out how to stay consistent through the chaos, this episode is for you.

What We Discussed:

How Jonathan went from near rock bottom to building Reinvent Dadbod

Why “just doing the thing” might be the most powerful antidote to depression and procrastination

The real cost of a bad business partnership (and what to do if you’re in one)

How to operate a business when mental health isn’t on your side

What ADHD really looks like behind the scenes (not just TikTok stereotypes)

The truth about motivation, self-worth, and getting stuff done when you feel like sh\*t

Why transparency beats perfection in online coaching

The power of doing less but better when you're overwhelmed

Jonathan on Mental Health & Business:

“When you do what you’re putting off, the fog lifts. That’s always been the quickest way out of it for me.”

“I don’t want to build a business that relies on me being perfect — because I’m not. And I won’t pretend to be.”

About Jonathan:

Jonathan Hamilton Potter is an online coach and founder of Reinvent Dadbod, a fitness coaching program specifically designed for dads who want to reclaim their energy, health, and identity. With over 17 years of experience in the fitness industry — and hard-earned wisdom from the battles of self-employment, parenthood, and personal setbacks — Jonathan is known for his no-fluff, deeply human approach to coaching.

Find Jonathan online:

Instagram: [@reinventdadbod](https://www.instagram.com/reinventdadbod)

Website: [reinventdadbod.co.uk](https://www.reinventdadbod.co.uk/home)

Final Five:

1. Book recommendation:

The Millionaire Fastlane* by MJ DeMarco — “Ignore the name. It’s not a get-rich book. It’s about what it really takes to build something that lasts.”

2. Coffee order:

Skinny flat white — or a cortado when he’s feeling fancy.

3. Social media platform to delete:

Facebook — “No one sees anything anymore. It’s basically useless.”

4. Dinner party guests:

* Mike Tyson

* Gordon Ramsay

* Marlon Brando

5. One piece of advice for others:

“Just do the thing. You won’t learn what works until you do something — even if it fails.”

If you’re building a business while battling your own mind, this episode is a reminder you’re not alone — and there’s always a way forward.

In this candid, no-BS episode of the Freedom Kickstarter podcast, I sit down with Stu McKenzie, a high-ticket

sales veteran and sales team builder for an unfiltered conversation about what it really takes to sell premium offers, scale your income through sales calls, and avoid the common traps most coaches fall into.

Stu unpacks the difference between objection handling and objection awareness, and why rapport isn't about talking football or the weather, and how to build a sales process that converts without relying on gimmicks or fake scripts.

This one’s a deep dive covering everything from beginner closers to elite-level persuasion tactics, frameworks vs scripts, UK vs US sales cultures, and how to sell without losing your soul.

What we Discussed:

* Why most people completely misunderstand what sales conversations are actually for

* The hidden fears behind most objections (and how to spot them early)

* The REAL reason “high-ticket” isn’t just about price and what matters more

* Why being a “friend” on a sales call might lose you the client

* How to lead conversations that challenge people without being pushy or fake

* What scripts are good for (and where they go wrong)

* Why Stu believes proof and *positioning* matter more than pitch decks

* How the UK and US markets think completely differently about buying

* Where to draw the line: when your offer should (and shouldn’t) involve a call

* What hiring a sales team actually looks like and why most business owners mess it up

Stu’s Take on Sales:

> "Sales is just a conversation between two adults, if you can’t challenge people, you shouldn’t be selling."

About Stu McKenzie:

Stu is a sales consultant and team builder who helps founders move from solo high-ticket closer to full-blown

sales team operator.

From closing on £99 challenges to scaling teams for 6- and 7-figure businesses, Stu’s known for his straight-talking

approach and deep expertise across the psychology of buyer behaviour, objection handling, and strategic team development.

Follow Stu on Instagram

✋ The Final Five:

1. Book recommendation:

Never Split the Difference by Chris Voss — for learning negotiation tactics that actually work.

2. Coffee order:

Cortado (addicted, in his own words).

3. Social media platform to kill:

Meta — no hesitation.

4. Dream dinner guests:

Jeffrey Epstein (for questions, not celebration), 50 Cent, and… an unnamed third who definitely shouldn’t be picked by Epstein.

5. One piece of advice:

> "You’re gonna have to eat some shit. Do the hard reps. Sales is still the easiest, lowest-risk path to making real money online,

but you’ve got to knock on doors before they open."

🎧 Listen now, take notes, and if you’re serious about improving your sales game this one’s unmissable.

In this jam-packed episode, Sam McKenzie a performance nutritionist and founder of Science to Health joins us to unpack the real science behind nutrition, health trends, and working with elite athletes.

Whether you're a coach, athlete, weekend warrior, or someone sick of misinformation online, this episode

is an eye-opener.

We get into the real-world practices vs theory, and Sam pulls no punches on pseudoscience, poor supplement advice, and the TRT craze sweeping through social media.

Expect to leave with a more critical lens, clear strategies, and a much better understanding of how to optimise your body safely.

Topics We Covered:

* Why Sam refuses to niche down and why that’s worked for him

* How he broke into working with elite athletes (and the DMs that started it all)

* The shocking truth about weight cuts in combat sports

* Why most “scientific advice” passed down in sport is wildly outdated

* Dangerous trends in fitness culture: laxatives, dehydration, and sauna abuse

* Why detoxes, alkaline water, and supplement stacks are a scam for most people

* TRT and testosterone myths: when it is needed… and when it’s a disaster

* The dark side of overtraining—and how social media fuels it

* Recovery myths vs reality (spoiler: compression boots aren’t the answer)

* How Sam balances science with empathy in his client work

* When more isn’t better, and why your stress might be your biggest health block

🧠 Final Five Questions:

1. Most Recommended Resource:

My Sport Science Academy

MNU Certification by Martin MacDonald

2. Go-to Coffee Order:

Caramel cappuccino (yes, even the nutritionist treats himself)

3. Social Platform to Kill Off:

Instagram — or at least regulate the misinformation

4. Dream Dinner Party Guests:

Gary Brecka (for a challenging conversation)

Paul Smith (comedian)

Danny Lennon (nutrition educator)

5. #1 Piece of Advice for Aspiring Coaches:

“Slow down. Do quality work. Stop chasing shortcuts—build something real.”

Enjoyed this episode?

Like, share, and leave a review to help us reach more listeners. Got feedback or a guest recommendation? DM us!

Catch you on the next one.

In this episode of the Freedom Kickstarter Podcast, Mike sits down with Cath Rearhorn, founder of Kind Copy, to talk about building a sustainable, service-based business using words that work and feel good.

From her unexpected journey from academia to personal training to copywriting, to running a thriving agency alongside her family, Kath shares an unfiltered look at what it takes to create copy that converts without twisting the knife.

We unpack the evolution of her bespoke and group offers, how AI has transformed her workflow, why copywriters

need more than just “words,” and what it means to truly build a business you want to be in not escape from.

Expect a conversation packed with wisdom, wit, and war stories from the world of marketing, business building, and being kind without being soft.

Key Topics Covered:

-The story behind Kind Copy and why kindness is strategic, not soft

-Building out group vs bespoke offers

-How Kath uses AI to increase clarity, reduce burnout, and surface patterns

-Business lessons from hitting breaking point (literally)

-Separating personal from business finances to create stability

-Why working with family saved her business and the pros/cons of it

-Copywriting beyond fitness: evolving the niche

-The unspoken power of *talking to your audience when you're not selling*

-What bad vulnerability looks like (and how to avoid it)

-What most fitness pros still get wrong in their content

Final Five:

1. Book gift: Anything by Rory Sutherland

2. Coffee order: Flat White

3. Delete a platform: LinkedIn—“I don't think anybody would notice”

4. Dinner party guests: Rick Mayall, Angela Lansbury (as Jessica Fletcher), Stevie Nicks

5. Advice for new copywriters: “Learn from people who’ve done it but develop your own style through practice.”

🔗 Connect with Cath:

Instagram: [@kindcopyuk](https://www.instagram.com/kindcopyuk)

🔁 If You Enjoyed This Episode:

Like, comment, and share

Subscribe to the show for more real-talk convos with founders, marketers, and freedom-first builders

Today’s guest is Jack Gadd, a men’s fat loss coach known for his consistent, grounded approach to online coaching.

From engineering day jobs and protein bar subscription boxes to managing 100+ coaching clients, Jack breaks down how he built a coaching brand that prioritizes results over reels and long-term change over short-term fads.

We explore:

-The state of the online coaching space and how it's shifted in recent years

-Why following trends hurt Jack’s business—and how getting back to fundamentals rebuilt it

-The hidden downside of going viral and growing a follower base that doesn’t convert

-The exact strategies Jack used to niche down and attract the right kind of clients

-What it’s really like to juggle 80–100+ coaching clients and still make family time work

-The importance of mentorship, accountability, and investing in your own development

-Jack’s pivot from failed subscription box owner to fat loss authority

-Why working with people for free early on still works—and how it accelerated Jack’s success

-What being your own ideal client does for your content, message, and conversions

-Jack’s full day breakdown, from 5AM check-ins to 7PM bath time chaos

🔑 Key Takeaways:

* Don’t chase trends: Chasing virality diluted Jack’s message and attracted the wrong clients.

* Stick to fundamentals: Consistency and results still matter more than likes and views.

* Mentorship matters: Business growth accelerated when Jack got (and kept) a mentor.

* Start simple: Working with clients for free built trust, testimonials, and momentum.

* Be your own case study: Jack’s content is a mirror of his life and that’s what connects.

Final Five with Jack:

1. Book Recommendation:

The Psychology of Money by Morgan Housel

$100M Leads by Alex Hormozi

2. Coffee Order:

Dieting? Americano with a splash of milk

Not dieting? Flat white

3. Social Platform to Delete:

Pinterest (“So my wife stops sending house project ideas.”)

4. Dinner Guests:

Warren Buffett

Elon Musk

Paul Walker

5. Advice to His Younger Self:

“Get skin in the game. Coach people for free. Build proof before you build offers.”

🎧 Like This Episode?

Tap Subscribe, leave a review, and share this with someone ready to turn a coaching hustle into a sustainable business.

Until next time stay consistent, stay committed.

For the first time on the Freedom Kickstarter Podcast, we dive into a reaction episode, and we’re going big.

We're unpacking the explosive Diary of a CEO debate between entrepreneur Daniel Priestley and former trader Gary Stevenson.

But this isn’t a surface-level opinion piece. With me today is someone who’s spent over a decade managing hundreds of millions in assets and operating at the heart of the financial world, my partner, Victoria.

She brings insider clarity to the economic claims, emotional rhetoric, and financial myths presented in the original debate.

From generational wealth and home ownership to taxation, policy, and the ethics of wealth redistribution, we take apart the loudest claims and dig into what’s actually true and what’s dangerously misleading.

Key Topics Covered

- Why the housing “traffic jam” is real, and what’s missing from Gary’s take

- Misconceptions around equity, credit, and homeownership

- The truth about wealth taxes, the millionaire exodus, and UK fiscal policy

- How emotional storytelling replaces economic substance — and why that’s a problem

- Victoria's take on why financial literacy is the real key to change

- The myth of “no opportunity” for younger generations

- Why preaching defeatism is more harmful than helpful

- Gary's monetisation strategy vs. his messaging, is it all a grift?

This isn’t just a takedown. It’s a passionate call for critical thinking, open debate, and real financial education.

If you’ve ever felt overwhelmed by economic doom narratives, this episode might just give you the tools

and perspective to fight back with logic, not just feelings.

Connect With Victoria

📸 Instagram: @everywherevictoriagoes

Resources Mentioned

Diary of a CEO: Daniel Priestly vs. Gary Stevenson Episode

Spread the Word

If this episode challenged your thinking, made you laugh, or even made you mad, share it.

💬 Drop your thoughts in the comments

🔗 Share it with a Gary fan or a critic

In this episode, I’m joined by martial arts school owner turned business coach Sam Trickett.

We dive into what it really looks like to build a business that supports your life, not consumes it especially when you’ve got

a young family and zero interest in working 60+ hour weeks.

From his early side hustles and failed flyer runs to creating a thriving local business and a growing coaching offer, Sam breaks

down the key mindset and marketing shifts that made the difference.

Expect real talk on growth, fatherhood, fitness, boundaries, and building a life you don’t need to escape from.

In This Episode, We discuss:

How Sam used becoming a dad at 20 as fuel—not fear—for business growth

Why downscaling his business actually gave him more freedom and income

The truth about flyers, leaflets, and why most local marketing fails

Sam’s value-first outreach strategy using Loom videos and personal audits

How to build an in-person community that people never want to leave

The shift from martial arts instructor to business mentor (and how he’s landing clients organically)

The real reason Sam’s not chasing a 7-figure empire—and what he’s focusing on instead

Memorable Quotes

“You don’t need more leads, you just need to start conversations with the ones already watching you.”

“I told myself, if I’m earning enough to cover my priorities and I’ve got time for my family, then I’m good.”

“Just because you could do something, doesn’t mean you should.”

“Every interaction leaves an impression. If people leave your business, leave the door open and the relationship strong.”

Connect with Sam Trickett

Instagram: https://www.instagram.com/_samtrickett/

Final Five

1. If you could gift one book to your past self?

The One Page Marketing Plan by Allan Dib

2. What’s your go-to coffee order?

Espresso with hot water and half a teaspoon of brown sugar

3. Three dream dinner guests (dead or alive)?

Muhammad Ali, Eminem, Bob Marley

4. One platform you’d delete if you could?

Twitter/X

5. One piece of advice for someone trying to grow a family-first business like yours?

Prioritise your time, protect your energy, invest in your health, and build skills that compound.

Enjoyed this episode?

If you found this conversation valuable, please subscribe, rate, and review the podcast. It helps us bring more incredible guests like Sam

and share actionable insights with you!

📩 Got questions? Drop them in the comments or message us on social media.

See you in the next episode! 🎧

In this episode, we get into the numbers, and not in a boring way.

Chartered accountant and business strategist Laura Powner joins Mike to unpack how entrepreneurs can use financial data as a launchpad for sustainable growth and eventual exit.

If you've ever felt like you're winging it with your pricing, don't know what your data's really saying, or are overwhelmed by the idea of building a business that could actually be sold… this one's for you.

Laura blends finance, strategy, and systems thinking to help six-figure founders grow and scale businesses that don’t just generate revenue, they build wealth.

What We Cover:

Why most founders are chasing leads when they should be mining assets they already have

The real reason people avoid looking at their numbers (and what to do about it)

Common gaps that kill profitability—and how to plug them

How to build a business that someone else actually wants to buy

What your accountant should be doing for you (but probably isn’t)

Why launching a course as your first product is often a huge mistake

How to think about pricing from an ROI perspective (not insecurity or guessing)

What due diligence in a sale really looks like (spoiler: it’s intense)

The mindset shift that helps you act like a business owner, not just a service provider

💥 Laura’s Top Quotes:

“Most people attach their self-worth to their numbers, which makes them scared to look.”

“Everyone has a vision, but no one can tell me where they’re actually at today.”

“You need to build a business that someone else can run the day after you sell it.”

“People give up too soon, they post once, get no clients, and think it didn’t work.”

Connect with Laura:

Discover the hidden leaks draining your revenue with Laura Powner's free Profit Leaks Detector quiz.

Laurapowner.com – access all her businesses here

The Final Five

1. If you could gift one business/marketing/mindset book to someone, what would it be and why?

📚 Traction by Gino Wickman – Even if you’re a one-person business, read it. It’ll show you how to run like a real company.

2. We’re going for a coffee and I’m buying. What’s your order?

☕ Ginger tea (no caffeine allowed!).

3. You’re hosting a dinner party for 3 people (living or dead). Who’s coming and why?

Louise Hay – for shaping her mindset during a pivotal career moment

Jason Manford – to keep the laughs coming

Gino D’Acampo – someone’s gotta cook!

4. You can delete one social platform forever. Which one?

🗑️ TikTok – no hesitation.

5. What’s your best piece of advice for someone starting out who wants to be where you are?

"Do the hard yards. Get involved. Talk to people. Ask what their problems are. You can’t build something meaningful if you skip the messy middle."

🎧 Like this episode?

Tag us on socials, leave a review, and don’t forget to hit follow/subscribe for more no-fluff business convos. Got questions or guest requests?

Drop them in the comments or DM Mike directly.

If you think email marketing is outdated, think again.

In this episode, Mike sits down with Kennedy, co-founder of Email Marketing Heroes, a former comedy mind-reader who’s helped thousands of coaches, course creators, and business owners turn brand-new subscribers into loyal customers within 30 days.

They dig into the psychology that makes people open, click, and buy, plus the simple campaign structures that make email your highest-ROI channel (without feeling spammy or salesy).

Whether you’ve got 100 subscribers or 100,000, this episode will help you write emails that connect, convert, and keep people coming back for more.

What You’ll Learn in This Episode:
* The Terrible Friend Campaign: how to re-engage a cold list the right way
* The BED Formula (Beliefs, Evidence, Desire) that makes every offer easier to sell
* How to write emails that build trust before you pitch
* Why copying other people’s emails is the fastest way to fail
* The truth about market research (and what most copywriters miss)
* How to discover “hidden copy” directly from your customers’ words
* Using AI as a research and automation tool, not a replacement for creativity
* How to turn aspirational offers into urgent, irresistible ones
* The emotional triggers behind every sale, from certainty to shame

Key Takeaways:
* Email isn’t dead, bad email is.
* Build belief, show evidence, create desire - in that order.
* Consistency beats complexity. Show up, add value, and reintroduce yourself when needed.
* Every email should focus on one point, one emotion, and one clear action.
* The best copy isn’t written. It’s discovered through your audience.

Resources & Mentions:
Free Training: emailmarketingheroes.com/coffee
— Kennedy’s full course on converting new subscribers into buyers
Email Marketing Heroes Podcast: emailmarketingheroes.com

Follow Kennedy: https://www.instagram.com/emailmarketingheroes/

🎧 Enjoyed this episode?
Share it with a fellow copywriter or business owner who needs to hear this.
* Watch the free ABP Masterclass: thefreedomkickstarter.com/abp-masterclass
* Join the ABP Waitlist: thefreedomkickstarter.com/abp-waitlist

In this episode of the Freedom Kickstarter Podcast, we sit down with Emerald Fisk; Emerald is a property investor, speaker, and financial services professional.

Over the past 7–8 years, she’s built a portfolio of properties using creative financing strategies, while also helping other

Investors secure funding for their deals.

She's trained as a speaker, mentors new investors, and is currently completing her financial advisor qualifications.

From personal training to public speaking, Emerald’s career path has been anything but linearand in this episode, she shares the lessons she’s learned from spinning multiple plates (and smashing through ceilings along the way).

In This Episode, we discuss:

How Emerald transitioned from personal trainer to full-time property investor

The mindset shift from financial freedom to freedom of choice

Why she believes her chaotic first year was essential and why she wouldn’t recommend it to anyone

The structure of her go-to property strategy: Buy > Refurb > Refinance

How she bought a £250k property with just £50k upfront using deferred payment terms

The power of unpaid mentors, high-quality conversations, and just being in the room

How she became a confident speaker by leaning into discomfort (and practice)

Tips for managing multiple businesses — and still staying sane

What most people get wrong about delegation, taxes, and growing wealth

Quote to Remember:

“Most people don’t want to be financially free and sit on a beach. They want the choice to do what they want each day.”

Resources & Mentions:

Book: Living With a SEAL by Jesse Itzler

Book: Taxtopia – the driest but most fascinating tax book she’s ever read

Property Strategy: Buy, refurbish, refinance (B.R.R.)

Speaking Tip: Practice every day — and rehearse in your car if you have to

Life Principle: Delegate early, and accept that people might actually be better than you

Final Five

Book recommendation? Living With a SEAL – hilarious and inspiring

Coffee order? Oat latte

Dinner party guests? Elon Musk, David Goggins, Jade Holland Cooper

Delete a social platform? Twitter (sorry Elon)

One piece of advice? Meet more people. Give more than you take. Enjoy it along the way.

Enjoyed this episode?

If you found this conversation valuable, please subscribe, rate, and review the podcast. It helps us bring more incredible guests like Emerald and share actionable insights with you!

📩 Got questions? Drop them in the comments or message Mike on social media.

See you in the next episode!

From humble beginnings running a uni kickboxing club to building a business that helps fighters land head kicks around the world, Luke Thomas (aka The Head Kick Specialist) shares his story.

We get into scrappy gym launches, COVID curveballs, the dark side of business partnerships, what it really takes to build a micro-niche empire, and how mastering your mindset around money can transform everything.
Whether you're in fitness, coaching, or just building something online this is the kind of honest, no-filter episode that brings the realness.
What We Talk About:

Why most fighters can’t kick above the waist (and how Luke fixes it)
How running a university club turned into a gym and later a full online business
The gym dream: £15k loans, dodgy leases, break-ins… and breakthrough moments
Pivoting online when COVID shut everything down
Creating his first product by accident and donating the profits to charity
Why micro-niches print money (if you listen to your market)
The first £1,000 client and what really shifted to get that sale
Luke’s money mindset journey: from scarcity to premium pricing
The danger of partnerships and how a close friendship ended in legal fallout
Creating perceived authority (even when you’re early)
Why flexibility isn’t just about stretching—it’s science
Being lazy, impatient, and still building something great
How to actually kick someone in the head
Final Five:
1. One book you'd gift to every entrepreneur?
The Psychology of Money by Morgan Housel "A game-changer for understanding how money actually works, not just how to make it."
2. Go-to coffee order (and are you treating)?
"If you're buying, I'm getting a pastry too and probably offering to grab one for the guy behind us. Generosity all the way."
3. Dinner party guests – any 3, living or dead?
Muhammad Ali
One of the Stoic philosophers
Joe Rogan – "Need someone to lift the mood and pass the vape."
4. If you could delete one social media platform forever?
"Facebook. Get it gone. Apart from the Dull Men’s Club and the spoons challenges it’s a mess."
5. One piece of advice for anyone who wants to build a business like yours?
“Take risks. Train yourself to stop caring what people think. Martial arts changed my life not just physically, but mentally. Get comfortable being uncomfortable. Learn to fight. It’ll teach you everything about business too.”
🔥 Luke’s Big Takeaways:
“Perception in the market matters more than people want to admit. I don’t just teach flexibility I kick better than anyone else. That’s why people pay attention.”
“You can have all the knowledge in the world, but if you’ve got a poor money mindset, you’ll always sabotage yourself.”
“Environment is everything. Want to be better? Get around better people.”
Mentioned in the Episode:
The Psychology of Money – Morgan Housel
The Advertising Solution
Mindset – Carol Dweck
Atomic Habits – James Clear
Dan Kennedy’s teachings
Dan Meredith (mentor)
Connect with Luke:
🔗 Instagram
Like the episode? Leave a comment, hit subscribe, and tell someone who needs to hear it

In this episode of the Freedom Kickstarter Podcast, I sit down with Keith Commins, a seasoned sales funnel designer with a deep understanding of direct response marketing and conversion-focused web design.

Keith shares his journey from working in corporate IT to becoming a self-taught expert in sales funnels and digital marketing.
We dive into his early experiences hacking games and computers, his transition into entrepreneurship, and how he discovered direct response marketing out of necessity.

Keith also talks about his experience working with top marketers like Ben Settle and John McCulloch, and how he positioned himself as the go-to web designer for copywriters and direct response professionals.
Beyond business, we discuss Keith’s views on personal sovereignty, digital nomadism, and his strong libertarian ethos.

He shares insights on the importance of choosing who you work with, avoiding bureaucracy, and how his desire for independence has shaped both his business and lifestyle.
If you want to learn how to build sales funnels that convert, take control of your business, and live on your own terms, this episode is for you.
What We Talk About in This Episode:
✅ How Keith transitioned from corporate IT to becoming a sales funnel expert
✅ The biggest mistakes he made when starting his business and how he turned things around
✅ Why direct response marketing is the key to business success (and how he mastered it)
✅ The power of positioning how Keith became the top choice for high-level marketers
✅ His take on personal sovereignty, libertarianism, and digital nomadism
✅ The best and worst places for digital nomads to live and work
✅ Why Spain and Mexico are his top choices for long-term living
Resources & Mentions:
📖 Book Recommendation: Grow Your Business Fast by John McCulloch
Keith’s Instagram
Final Five Questions:
1️⃣ If you could gift one business, marketing, or mindset book to someone, what would it be? → Grow Your Business Fast by John McCulloch
2️⃣ What’s your go-to coffee order? → Flat White
3️⃣ If you could delete one social media platform, which one would it be? → TikTok (“TikTok brain is real.”)
4️⃣ Three people (living or dead) you’d invite to a dinner party? → JFK, Martin Luther King Jr., and Mick Jagger
5️⃣ Best advice for someone who wants to do what you do? → Learn direct response marketing first, master copywriting and sales psychology, then develop the tech skills to execute high-converting funnels.
Enjoyed This Episode?
If you found value in today’s conversation, subscribe to the podcast and leave a review! Got a question for Keith or me?
Drop it in the comments or connect with Keith at the links above.
🎙️ Like, share, and subscribe for more real conversations on business, marketing, and freedom.

In this episode of the Freedom Kickstarter Podcast, we sit down with Paul Standell, an experienced personal trainer turned online fitness coach and educator.

Paul shares his journey from working on gym floors to coaching PTs on how to build sustainable fitness
businesses.
With over 15 years in the industry, he dives into the misconceptions of online coaching, the importance of developing real skills, and why personal trainers need more than just a certification to thrive.
Expect candid insights, industry rants, and practical advice for fitness professionals looking to scale their business and impact.
What We Cover in This Episode:
Paul’s Background & Elevator Pitch – How he transitioned from drama school to fitness coaching.

Early Days in PT – The reality of building a client base and why personal training qualifications fall short.

How to Stand Out as a PT – The importance of building trust, marketing yourself, and approaching clients with confidence.

The Transition to Online Coaching – The myths, struggles, and realities of shifting from in-person PT to online coaching.

Content Creation & Business Growth – How Paul found his voice through engaging ‘fitness rant’ videos and why storytelling matters in marketing.

Biomechanics & PT Education – Why Paul got deep into biomechanics and how it transformed his coaching.

Common Mistakes PTs Make – The dangers of blindly following fitness trends and business mentors.

Marketing & Content Strategy – How Paul balances different business offers and effectively markets his services.

The Power of Mentorship – Why hiring mentors and learning from experts can accelerate your success.
Final Five – Quickfire Questions:

Book Recommendation: Alchemy by Rory Sutherland – Great marketing insights, even if it’s tricky to apply directly to fitness.

Go-To Coffee Order: White Americano (or a cold brew if the mood is right).

Social Media Platform to Eliminate: TikTok – No personal use, so wouldn’t miss it.

Three Dream Dinner Guests: Julius Caesar, Historian Will Durant, and Stephen Fry.

Best Advice for Aspiring Coaches: Get a mentor sooner rather than later and learn from people who are where you want to be.
Resources & Links:
📌 Follow Paul on Instagram: @PaulStandell
📌 Check Out The PT Project
Connect with Us:
📩 Join the Newsletter
📱 Follow Mike on Socials: Coffee Shopy Copywriter
----------------------------------------------------------------
Enjoyed this episode?
If you found this conversation valuable, please subscribe, rate, and review the podcast. It helps us bring more incredible guests like Paul and share actionable insights with you!
See you in the next episode! 🎧

In this episode of the Freedom Kickstarter Podcast, we’re joined by Dom Hodgson, also known as the Pet Biz Whiz.
Dom is a pet business coach and consultant who helps pet service providers make more money, free up their time, and create a bigger impact in their canine communities.
Dom shares how he transitioned from a career in sales to building a successful dog adventure business and later, a coaching empire in the pet industry.
We discuss the power of niching down, premium positioning, content marketing, and taking strategic risks to create a standout business.
Plus, Dom opens up about his recent expansion into the US market, why print media still works, and the secret sauce behind his success in the pet care industry.
If you're looking to position yourself as the go-to expert in your field, charge premium prices, and scale with confidence, this is an episode you don’t want to miss!
What You’ll Learn in This Episode:
✅ How Dom built and scaled his dog adventure business into a coaching empire
✅ Why niching down and premium positioning is the key to long-term success
✅ The strategy that took him from a local UK coach to an in-demand speaker in the US
✅ How to create authority in your industry with books, print newsletters, and long-form content
✅ The biggest sales and marketing differences between UK and US businesses
✅ Why business is an adventure, and how to embrace the fear of standing out
Connect with Dom Hodgson
📖 Website
📩 Socials: @PetBizMarketing on most platforms
Resources & Mentions:
📚 Books Mentioned:
- Selling the Invisible – Harry Beckwith
- 10X Is Easier Than 2X – Dan Sullivan & Dr. Benjamin Hardy
- Any Dan Kennedy Book (Dom’s words!)
Final Five Questions:
1️⃣ Book Recommendation: 10X Is Easier Than 2X by Dan Sullivan
2️⃣ Coffee Order: Americano (or Mocha with whipped cream if he’s tired!)
3️⃣ Social Media to Delete: TikTok
4️⃣ Dream Dinner Guests: Dan Kennedy, Michael Scott (The Office), and Mike Killen
5️⃣ 1 Business Tip: Be Premium – because someone in your industry will be, and it should be you!
Enjoying the Podcast?
If you loved this episode, please subscribe, rate, and review the podcast! Your support helps us bring more incredible guests and value-packed conversations to you.
Like, Share & Subscribe!

In this episode of the Freedom Kickstarter Podcast, we sit down with Mike Waywell, founder of Steel Habitat and GymOwner, to discuss his journey from gym owner to business consultant for fitness entrepreneurs.

Mike shares insights on scaling a gym business, transitioning to a consulting model, and the systems he uses to help gym owners break past revenue ceilings.

We also dig into the mindset shifts required for gym owners to remove themselves from the day-to-day operations while still growing their businesses.

If you're a gym owner or entrepreneur looking to build a scalable and sustainable business, this episode is packed with actionable insights.

Key Topics Discussed:

- Mike’s elevator pitch: Running Steel Habitat and transitioning into consulting

- A day in the life: Balancing fatherhood and business

- From gym owner to mentor: Navigating the shift without the “guru” stigma

- Why consulting is a scalable and sustainable business model

- The value of mentorship and why online courses aren’t scams

- The importance of income diversification for entrepreneurs

- Identifying the ideal client for GymOwner’s consulting services

- Common bottlenecks for gyms stuck at the 5k-10k revenue mark

- Maximizing operational capacity and gym profitability

- Helping gym owners let go of control and delegate effectively

- The role of programming in gym profitability and scaling

- Mike’s entrepreneurial roots: Magic tricks and novelty banknotes

- The challenge of having a ‘proper’ job and valuing flexibility

- The shift away from unnecessary meetings and Zoom fatigue in business

- Why consistency in business is a superpower

- Choosing the right marketing approach and sticking to it

- The importance of choosing the right business model for your personality

- What’s next for Mike and GymOwner?

Final Five Questions:

1. Book Recommendation: Traction by Gino Wickman, Wine Bar Theory, The Road Less Stupid by Keith Cunningham, and Dan Kennedy’s No BS series

2. Go-To Coffee Order: Double espresso, sparkling water, or flat white

3. Social Media Platform to Delete: TikTok

4. Dream Dinner Guests: Lance Armstrong, Derren Brown, Johnny Wilkinson

5. Advice for Beginners: Take action, stay consistent, seek mentorship, and commit to learning

Where to Find Mike:

- GymOwner Instagram: [@GymOwner](https://www.instagram.com/gymowner) (without the ‘E’)

- Personal Instagram & Facebook: @MikeWaywell

Resources & Links:

- GymOwner Consulting: [GymOwner.com](https://www.gymowner.com)

- Follow the Freedom Kickstarter Podcast for more insights into business growth and personal freedom.

Like This Episode?

If you enjoyed this episode, don’t forget to subscribe, leave a review, and share it with someone who would find it valuable.

Stay tuned for the next episode!

In this episode of the Freedom Kickstarter Podcast, I sit down with Mark Council, co-owner of Platform Personal Training Gym and co-founder of Relentless Business Mentoring.

We dive deep into his journey from working construction jobs to launching a thriving gym and business mentoring company.

Mark shares the highs, lows, and lessons learned along the way, including the pivotal moments that shaped his career.

This episode is a must-listen if you're looking for insights into entrepreneurship, marketing, and building a resilient business.

What We Covered:

Mark’s Journey & Business Evolution

- How Mark and his business partner started a gym in a derelict building with no money.

- The unconventional (and risky) path they took to launching Platform PT Gym.

- The early struggles of running a gym while working a full-time job.

- How Mark balanced his master’s degree, a full-time job, and renovating a gym.

- Mark’s decision to take the leap and go all-in on his business.

- The mindset shift that helped him push through doubts and challenges.

- Why he believes being self-employed can be less risky than working a corporate job.

- The role of copywriting and storytelling in marketing a gym.

- How Mark leveraged organic marketing to scale his business before using paid ads.

- The power of email marketing and why he sends four emails per week to his audience.

- The importance of understanding customer psychology and buying behavior.

- How Platform PT Gym grew from a part-time side hustle to a full-time business.

- The pivotal moment when Mark and his business partner expanded the gym.

- How hiring and team management transformed their business.

- The transition from organic marketing to paid advertising to maintain growth.

- How Mark unintentionally built a business mentoring service.

- The biggest challenges small business owners face and how Relentless helps solve them.

- The real reason most businesses struggle (hint: it’s not just a lack of leads).

- Why retention and operations are more important than constantly chasing new sales.

Final Five Questions:

1. Book Recommendation: Influence by Robert Cialdini – Understanding persuasion and influence is key to growing a business.

2. Coffee Order: Cappuccino (with a cheeky hazelnut shot if feeling fancy).

3. Social Media Platform to Delete: Facebook (despite its marketing power, it needs significant changes).

4. Dinner Party Guests: Muhammad Ali, Isaac Newton, and Ricky Gervais – a mix of inspiration, intellect, and humor.

5. Best Business Advice: You can fail doing the safe thing, so you might as well fail chasing your dream.

Where to Find Mark:

- Personal Instagram: [@mark_platform](https://www.instagram.com/mark_platform)

- Relentless Business Mentoring: [@relentlessbusinessmentoring](https://www.instagram.com/relentlessbusinessmentoring)

Like this episode? Don’t forget to subscribe, leave a review, and share it with a friend!

Got questions for Mark or me? Drop them in the comments or send us a DM.

In this episode of the Freedom Kickstarter podcast, Mike sits down with Kevin, a copywriter who transitioned from being a
professional chef to running a thriving email marketing business.
They dive into Kevin’s journey, his approach to cold outreach, and his new performance-based email marketing offer that gives business owners an all-you-can-eat email service with a results-based payment model.
Kevin shares insights into the challenges and rewards of working for himself, managing his time around family life, and how he structures his workflow to balance client work and growing his own business.
He also breaks down why email marketing remains his favourite platform and why AI won’t replace skilled copywriters anytime soon.
Key Takeaways:
- Kevin’s transition from chef to copywriter and how he landed his first client.
- The power of cold email and how Kevin gets rapid responses from prospects.
- Why he focuses solely on email marketing and how he manages clients effectively.
- The importance of structuring work to fit a lifestyle rather than the other way around.
- Insights into his new performance-based email marketing offer.
- How AI can assist copywriters but won’t replace them.
- The reality of time freedom in business and how to manage expectations.
The Final Five:
1. If you could gift any business, copywriting, marketing, or mindset book to anyone, which book would you choose and why?
- The Chimp Paradox by Steve Peters – Kevin finds this book incredibly useful for managing mindset and overcoming imposter
syndrome.
2. We’re going for coffee, and I’m buying. What are you having?
- Flat white – unless he’s in triathlon season, in which case it’s a black Americano to cut calories!
3. You’re in charge of the internet for a day and can get rid of any social media platform. Which one are you removing?
- TikTok – Kevin finds it to be the ultimate time-waster and has removed it from his phone to avoid endless scrolling.
4. You’re hosting a dinner party and can invite three guests, living or dead. Who are you choosing?
- Marco Pierre White – because he’s the best TV chef ever and would do the cooking.
- Tupac – because of Kevin’s love for rap music and Tupac’s impact on culture.
- Mark Cavendish – to discuss his cycling career and the mental challenges of elite performance.
5. Where can people find out more about you?
- Best place to connect: [emailrenegades.com](http://emailrenegades.com)
Thanks for tuning into this episode of the Freedom Kickstarter podcast! If you got value from today’s conversation, hit that subscribe button, leave a review, and share it with someone who needs to hear it.
See you in the next episode!

In this episode of the Freedom Kickstarter Podcast, we sit down with creative mentor and copywriter CiCi Reagan.
CiCi specializes in helping non-boring, non-traditional personal brand owners stand out as themselves unapologetically with
the perfect words.
We dive into her journey from financial services to copywriting, her unique approach to writing, and why authenticity is key in
standing out in the crowded digital world.
Plus, we explore creative writing as a tool for healing, the cultural differences between UK and US business approaches, and how
to break free from formulaic copywriting.
What We Cover in This Episode:
- CiCi’s journey into copywriting and how a simple post landed her first clients overnight
- The importance of writing in a way that reflects your true voice, rather than following rigid templates
- How storytelling and vulnerability build trust and connection in business
- The power of creative writing in personal healing and overcoming trauma
- Key differences between UK and US approaches to business, pricing, and branding
- How to confidently showcase personality in copy without the fear of being ‘too much’
- CiCi’s foolproof process for extracting a client’s authentic voice
- Why clients will always prefer a copywriter they like over someone who is simply ‘the best’
- The role of relationship-building and setting expectations in client success
Memorable Quotes:
- “You don’t have to be anything else, just show up as yourself and people will say, ‘Can I have some of that?’”
CiCi’s Favorite Projects & Clients:
- Ideal clients: Non-traditional business owners who want to stand out and use their true voice
- Favorite projects: Deep dive website copy, brand messaging, and ongoing strategic content planning
- The unexpected joy of watching clients evolve and own their voice after working with her
CiCi’s Top Copywriting Tips:
1. Write weird stuff. Haikus, letters to your pet, stream of consciousness journaling, just get words on paper.
2. Be yourself. People remember the quirky, the raw, the real not the perfectly polished.
3. Templates are just guides. Use them to direct your thoughts but never let them dictate your personality.
4. Ask better questions. Get to the heart of what makes a person or brand unique by digging deeper than the surface.
5. Don’t overthink the CTA. Sometimes the value is in the connection, not just the sale.
Final Five:
- Book Recommendation: The Art of Asking by Amanda Palmer
- Go-to Coffee Order: Dirty chai iced latte with coconut milk
- Social Media Platform to Delete: X (formerly known as Twitter)
- Three Dream Dinner Guests: Leonard Nimoy, her late mother, Lucille Ball
- Advice for Aspiring Copywriters: Just start—pick one thing you love writing and build from there.
Enjoyed This Episode?
Like, subscribe, and share! Got a question for CeCe? Drop it in the comments, and we’ll get back to you. See you in the next one!

In this episode of the Freedom Kickstarter Podcast, we sit down with Josh Aghdam, a seasoned entrepreneur and sales expert.
With over 11 years in business, Josh has worn multiple hats—business owner, dad, and now the founder of a sales agency.
We dive deep into his journey, his approach to sales, and how he builds businesses around his strengths while maintaining a balanced lifestyle.
Whether you're a solo entrepreneur or scaling up, Josh shares valuable insights on sales, business growth, and the importance of building relationships in business.
Key Takeaways
Sales is an Extension of Your Personality – Instead of relying on high-pressure tactics, Josh believes your sales approach should align with who you are. Authenticity builds trust, and trust drives sales.
Listening is More Powerful Than Talking – Many people assume great salespeople are fast talkers. In reality, those who listen more than they speak often close more deals by understanding their client's needs.
Short-Term vs. Long-Term Sales Thinking – A pushy sales approach may get quick wins, but maintaining relationships, even after a no or a refund, can lead to bigger deals down the road.
Scaling with Intention – Growing a business isn't just about hiring and expansion. Josh explains how he scaled multiple businesses and why he eventually streamlined his operations to align with his desired lifestyle.
Selling Through Text vs. Calls – Traditional sales calls aren't dead, but Josh has found greater efficiency and success through text-based sales. It’s less invasive, more adaptable to client preferences, and ultimately drives better results.
💬 "Sales isn’t about tricking people; it’s about helping them make a decision that’s right for them."
Guest Info:

Website
Resources Mentioned:
📖 The E-Myth Revisited – A book recommendation from Josh on structuring a business that works for you, not the other way around.
Quick Fire 5:
☕ Go-to coffee order? Flat white (less mess than an Americano!)
📲 Social platform he’d delete? Twitter/X or TikTok
🍽️ Dinner guests? Muhammad Ali, Ricky Gervais, Emmeline Pankhurst
📖 Book to gift? The E-Myth Revisited
🎯 Advice for aspiring entrepreneurs? Build your business around your own strengths and start with the end goal in mind.
Josh’s insights on sales, business, and lifestyle design make this episode a must-listen for entrepreneurs looking to scale without sacrificing their freedom. If you’re struggling with sales, want to improve your process, or are considering outsourcing your sales department, Josh has the answers.
🎙️ Like, subscribe, and drop your thoughts in the comments! Have questions for Josh or our host? Leave them below!

Everywhere you look, people are asking the same question:

Is AI about to kill copywriting and marketing as we know it?

In this episode, Mike sits down with Jamie Woods, founder of Black Swan Influence and better known as Mr. AI, to unpack what’s really happening at the crossroads of human creativity and machine intelligence.

From how businesses are quietly replacing 300-person teams with automated systems, to why the best copywriters are using AI to enhance rather than replace their craft, this conversation is a reality check for anyone building a business in 2025 and beyond.

What You’ll Learn

* The real opportunities (and threats) AI brings to marketers and copywriters

* How companies are already using AI to recover lost revenue and close unconverted leads

* Why “prompting” is the new copy skill and how to do it properly

* How to use AI for research, market analysis, and idea generation without losing your voice

* The difference between using AI to think vs to produce, and why most people get it wrong

* The danger of letting AI make you lazy, and how to keep your creative edge

* How authenticity, imperfection, and human quirks are becoming premium assets

* Jamie’s wild early-stage story from tax debt to building an AI system that clients now pay him royalties for

Key Takeaways:

* AI won’t replace great copywriters, but it will expose lazy ones.

* Use AI to enhance your ideas, not to think for you.

* Your quirks, tone, and imperfections are part of your credibility.

* The real winners will be those who stack skills, creativity, strategy, and technology.

* Be of value first; tools only multiply what’s already there.

Resources & Links

Watch the free ABP Masterclass: https://www.thefreedomkickstarter.com/abp-masterclass

Join the ABP Waitlist: https://www.thefreedomkickstarter.com/abp-waitlist

Connect with Jamie Woods: https://www.linkedin.com/in/jamiekwoods

In this episode of the Freedom Kickstarter Podcast, we sit down with Mark Simpson, the founder of Boostly, a powerhouse in the hospitality marketing space.
Mark shares his journey from growing up in a family-run hospitality business to scaling Boostly into a global brand with over 30 team members.
He dives into the importance of niching down, leveraging AI, creating a personal brand, and making business work around family life. If you're looking for practical insights on scaling a service-based business and building a brand that stands out, this episode is a must-listen.
Key Topics Covered:
- Mark’s background and how Boostly got started
- The transition from hospitality to digital marketing
- How he scaled Boostly to a global team of 32
- The importance of niching down in business
- How he used AI to streamline content and email marketing
- The power of personal branding and positioning against competitors
- How Mark integrates business with family life
- Lessons from pricing changes and how to retain ideal clients
- Why having a clear villain in your brand story is a powerful marketing tool
Notable Quotes:
- "Business should work around your life, not the other way around. That’s why I take Fridays off."
Resources Mentioned:
- Tools of Titans by Tim Ferriss
- StoryBrand by Donald Miller
- Clockwork by Mike Michalowicz
- OpenAI, ChatGPT, Eleven Labs for AI content automation
Connect with Mark:
- Instagram
- Website
Stay Connected with Freedom Kickstarter Podcast: Subscribe, like, and share the episode!

Welcome back to another episode of the Freedom Kickstarter podcast!

Today, we have an incredibly insightful guest, Dave Thompson, the founder of suada.com, an education technology platform dedicated to mastering the art of persuasion.

With over 30 years of experience in sales, Dave has transformed his life from a challenging upbringing to becoming a top mortgage advisor in the UK and working alongside renowned social psychologist Robert Cialdini.

In this episode, we dive deep into the world of sales, exploring why business owners and copywriters must learn the nuances of selling, the importance of asking the right questions, and how to build genuine relationships with clients.

Dave shares his unique frameworks and strategies that can help you elevate your sales game, whether you're just starting out or looking to scale your business.

So, grab a cup of coffee and get ready to unlock the secrets of effective selling with Dave Thompson!

In this episode of the Freedom Kickstarters podcast, we sit down with John Holt, a former magician and comedian turned high-level copywriter.

John shares his unconventional transition from performing magic tricks to crafting persuasive copy for some of the biggest names in marketing.

He dives into the lessons he learned along the way, the skills that carried over from entertainment, and how he landed major copywriting gigs using creative, outside-the-box strategies.

If you're looking for a fresh perspective on breaking into the industry, this episode is packed with golden insights.

“Copywriting is a lot like magic—you have to capture attention, build curiosity, and deliver a payoff that leaves an impact.” – John Holt

What We Talk about:

✅ How John transitioned from magic and comedy to copywriting.

✅ The skills from performance that translate into writing persuasive copy.

✅ The importance of messaging, positioning, and human psychology in sales copy.

✅ Creative approaches to landing high-level copywriting gigs.

✅ How working under industry experts helped accelerate John’s career.

✅ Why copywriting isn’t about templates, but about energy and connection.

Mentioned in This Episode:

John’s background in magic, comedy, and entertainment.

The influence of The Adweek Copywriting Handbook by Joe Sugarman.

How personalized outreach helped John land gigs with Chris Orzechowski, Jeff Walker, and No Pants Project.

The importance of crafting engaging messaging vs. following strict copy templates.

Why understanding human behaviour is key to compelling sales copy.

Connect with John:

📱 Follow onFacebook

Enjoyed This Episode?

If you enjoyed this episode, please subscribe, leave a review, and share it with someone who might find it valuable. Your support helps us continue bringing in top-tier guests to share their experiences and insights.

Welcome to today's episode, where we dive into the world of webinars and high-ticket sales presentations with our guest, Connor Gallagher.

With over six years of experience specializing in this niche, Connor has worked extensively with info businesses, coaches, and consultants.

In this episode, we explore the evolving landscape of digital marketing, particularly how attention spans and social media trends have shifted the focus towards shorter, more impactful content.

Connor shares his journey from a novice copywriter to a successful strategist, revealing insights on the importance of human touch in copywriting amidst the rise of AI.

We also discuss the future of webinars, the significance of personal branding, and how to effectively connect with audiences in a saturated market.

So, whether you're a seasoned marketer or just starting out, this conversation is packed with valuable takeaways to help you elevate your copywriting game.

Let's go!

Al Clunnie tells us what life is like as a freelance copywriter

Join entrepreneur and elite triathlete Pete Pastides as he shares the highs and lows of his inspiring journey to success. Pete reflects on the formative experiences that drove his early ambitions, from using running as an escape during his tough boarding school years to the motivation of representing Great Britain that put fire in his belly. He then gives an inside look at scaling and selling his own business, the harsh realities of entrepreneurship, and the challenges of adjusting to retired life after 17 years of intensity. Pete also discusses how he reignited his competitive spirit through sports like hockey and CrossFit after selling his company, eventually finding his true calling in triathlon. Now he's combining his business and sports ambitions, partnering with Olympic legends like the Brownlee brothers on new ventures in AI and digital coaching. Pete shares insights from failures and successes across both worlds. Ultimately his story is one of relentless drive, seizing opportunities, and learning to balance intensity with humility. Pete offers wisdom for keeping ego in check and prioritising what matters most on the rollercoaster ride to achieving your goals. If you like the video, please like, share and subscribe. Grab Your Free Copywriting Templates: https://www.thefreedomkickstarter.com/ Watch The Free Client-Getting Class: https://www.thefreedomkickstarter.com... Check out PerformOS: https://www.performos.ai/ Connect with Pete on LinkedIn:   / petepastides  

What's it REALLY like to run a marketing agency? Clicks Into Customers founder Stephen reveals everything in this episode of the podcast. Discover what the covid 'boom' did for agencies and the key challenges owners faced. Understand precisely what agency owners look for when hiring copywriters. And we dive into the pros and cons of formal education, the biggest mistakes we see in digital marketing, and discuss what we'd both do differently if we had to start our careers again. Also, hit the links below to grab some cool freebies: FREE COPYWRITING TEMPLATES: https://www.thefreedomkickstarter.com FREE COPYWRITING CLASS: https://www.thefreedomkickstarter.com

Jamie Lynch has gone from window cleaner to boot camp instructor to highly sought-after direct response copywriter. Join us to find out about his journey, his highs and lows, and his top tips for budding copywriters who want to emulate his success. LINKS: Grab Your Free Copywriting Templates Here: https://www.thefreedomkickstarter.com/ Sign Up for My Free Web Class Here: https://www.thefreedomkickstarter.com...

In this episode, I dive into my journey from broke personal trainer, to burnt out personal trainer, to burnt out copywriter, to (finally) a freedom-focused life and over $200M in online sales. We go through the highs and lows, the insights and experiences, and the actionable takeaways that anyone looking to launch their own copywriter career can apply, no matter where they are right now. If you're interested in learning more, you might find the following useful: Free templates to get started: https://www.thefreedomkickstarter.com/ Free class on signing your first client(s): https://www.thefreedomkickstarter.com... And if you want to join 450+ others who've gone from burnt-out professionals or bored business owners to high-flying, in-demand copywriters, earning £350+ per hour and securing equity deals... Check out The Freedom Kickstarter course here: https://www.thefreedomkickstarter.com...

The #1 Podcast for copywriting, digital marketing and building a 100% freedom-focused business.

Since 2019, I've been helping regular folks become "coffee shop copywriters", where they earn up to £350+ per hour,

secure equity deals AND get to work when they want, where they want, and for who they want.

We don't do sleaze, cheese, or hyped-up claims.

You'll get a warts n' all look at the life of a coffee shop copywriter, as you come along on my journey building a one-person

laptop business, speaking to cool people, and trying to strike the balance between passion and profits.

I'd love for you to subscribe, and to grab my free templates at www.thefreedomkickstarter.com

You’ve read the books, watched the YouTube videos, and maybe even taken a few courses, but that one question still nags you: how do you actually get your first client?

In this solo episode, Mike breaks down four proven, battle-tested ways to land your first paying copywriting gig, the same methods that have helped generate over $200M in client revenue and launch the careers of 600+ new copywriters.

From personalised cold outreach to crafting a value-driven portfolio, joining agencies, and building your personal brand, this episode gives you a realistic, actionable roadmap to go from “no clients” to “in demand.”

What You’ll Learn:
* Why most “guru” tactics about getting clients fall flat
* The right way to do cold outreach (and stand out in crowded inboxes)
* How to create a prospecting portfolio that gets noticed even with no clients yet
* When working for free actually makes sense (and how to make it work for you)
* The hidden advantages of starting in an agency environment
* Why building a personal brand works long-term but not overnight
* The mindset shifts that help you secure your first client and turn it into many more

Key Takeaways:
* Don’t chase hacks, build trust one meaningful interaction at a time.
* Ten thoughtful outreaches beat a thousand mass emails.
* Your first client isn’t about money, it’s about momentum and proof.
* Over-deliver early, it’s your best marketing strategy.

Resources & Links
Watch the free ABP Masterclass: [https://www.thefreedomkickstarter.com/abp-masterclass]
Join the ABP Waitlist: [https://www.thefreedomkickstarter.com/abp-waitlist]

Every copywriter has heard the same question: “What’s the best book to learn copywriting?”
In this episode, we dive into nine essential books every copywriter should read, from timeless classics like Breakthrough Advertising to modern mindset shifters like Alchemy and Key Person of Influence.
But the real gem of this conversation?
The controversial advice at the end: why the best way to become a great copywriter might just be to stop reading and start writing.
Books Mentioned
1. The 4-Hour Workweek — Tim Ferriss
2. The Advertising Solution — Brian Kurtz & Craig Simpson
3. Purple Cow — Seth Godin
4. Alchemy — Rory Sutherland
5. Key Person of Influence — Daniel Priestley
6. The Ultimate Sales Letter — Dan Kennedy

Key Takeaways
Principles don’t age. Copywriting trends change, but human behaviour doesn’t.

Being “safe” kills creativity. Stand out like a Purple Cow.

Learn to think, not just to write. Behavioural insights > formulaic hacks.

Position yourself as a key person of influence. Niching down multiplies opportunity.

Stop reading so much — start writing. Mastery comes from doing, not just studying.
The Controversial Truth
“If you want to get great at copy, stop reading and start writing.”
Books can inspire, but writing every day builds intuition, persuasion, and rhythm.

Analyse ads. Deconstruct headlines. Rewrite winning emails.
That’s how real copywriters get good.
Connect & Continue
* 💬 Which copywriting book changed your career? Drop it in the comments.
* 🔔 Subscribe for more grounded conversations about writing, marketing, and business growth.

Most email welcome sequences are terrible.

Too pushy. Too desperate. Too full of “hacks” that make your audience run for the unsubscribe button.

This episode shows you how to flip the script — and build a welcome sequence that actually builds trust, starts relationships the right way, and sells (without feeling gross).

If you want to stop chasing quick wins and instead build a business full of customers who want to buy from you again and again… this one’s for you.

What You’ll Learn in This Episode

Why 99% of welcome sequences fail (and what to do differently)

The one thing your first email MUST do before anything else

How to use “value-first” positioning to create trust that compounds

Why selling in email #1 is a trap (and what to send instead)

A sneaky trick to get people replying — and why that trains inboxes to treat you like a friend, not spam

A simple 3-email framework that balances story, proof, and offers

Episode Breakdown

– Why most welcome sequences suck

– What a welcome sequence actually is

– Delivering the thing they signed up for (seriously, don’t skip this)

– Value-first vs. freebie seekers (the truth)

– Why you should not sell in email one

– The inbox trick that gets you into “Primary” instead of spam

– A 3-email structure you can steal today

Links & Resources

Follow along on YouTube for more breakdowns like this → [Subscribe here]

Got feedback or want to share your take? Drop a comment below — I’d love to hear it.

If you’re ready to stop pushing discount codes and start building an email list full of lifelong fans, hit play and let’s go.

In 2019, I launched the Freedom Kickstarter, a copywriting course that went on to make over £700,000 in

sales. More than half a million of that came organically, no fancy funnels, no tech wizardry, and no hypey marketing tactics that make you feel like you need a shower afterwards.

In this episode, I break down exactly how I did it step-by-step and how you can replicate the structure, whether you’re selling a course, service, or even physical products.

You’ll discover:

* The Offer Hook That Stood Out – Why “earn £350/hour” beat generic “learn copywriting” promises.

* The Unique Mechanism – How identifying 5 core pillars made the course different (without making anything up).

* 18 Months of Reciprocity – The value of emailing without selling… and why it made launch day a no-brainer for buyers.

* Building in Public – How showing behind-the-scenes stoked demand before the cart even opened.

* The Secondary Benefit Principle – Why adding a second aligned benefit can be the real sales driver.

* Risk Removal Done Right – The double guarantee that made saying “yes” feel safe.

* Post-Launch Momentum – Using student results to create FOMO for the next enrolment.

* Price Increases With Integrity – How structured launch phases encouraged early action (and built trust).

This isn’t theory, it’s the exact blueprint that turned a tiny 1,400-person email list into a multi–six-figure business.

If you want to see the actual emails that sold the course, stick around until the end, I’ll tell you how to get them.

Is it still possible to hit 6-figures as a copywriter in 2025?
Short answer: yes but the game has changed.
In this solo episode, I break down the real roadmap my most successful students are using to build profitable copywriting businesses from scratch (many hitting £10K–£20K/month without spending their lives in the DMs or ghostwriting tweet threads).
You’ll get the 7 exact steps that consistently produce high-income earners, even if you’re just starting out.
Forget the recycled advice. This is about what is actually working now.
Whether you're stuck under 3K/month or want to scale more sustainably, this episode is your blueprint.
In This Episode, I talk about:
Why generalist copywriters stay broke, and what to do instead
How to actually study great copy (hint: it's more than saving swipe files)
The surprising power of genuine relationships over cold pitching
How to use AI to 10x your outreach without losing the human touch
Why consistent follow-up is your secret weapon
How to lead with value, not desperation
The simple pricing psychology that increased my average project fees overnight
This isn’t overnight success stuff.
The highest-paid writers I mentor/coach have one thing in common: they play the long game with discipline and intention.
If you're serious about building a six-figure writing business, one that gives you more freedom and better clients this episode maps it out step by step.

In this special episode, I answer questions submitted via Instagram, covering everything from the mindset and values behind successful business relationships to starting over with zero audience, leveraging AI in copy, and the controversial line between values and politics in business.
This is an honest, strategic, no-hype session loaded with insights for freelancers, copywriters, and business owners alike.
If you’ve ever wondered what tools, traits, or tactics actually matter in building a long-term business, this one’s for you.
Some of What I talk about in This Episode:
01: Traits That Earn (and Lose) Respect in Business
→ Why doing what you say matters more than hype
→ The quiet power of punctuality and consistency
→ Why trend-chasing and flakiness kill credibility
02: Starting from Zero: No List, No Network—Now What?
→ The simple mindset shift to rebuild from scratch
→ Real-world strategies to find and help people without expectation
→ The underestimated value of networking and no-risk offers
03: Starting a Business in a New Industry
→ Why ultra-endurance could be a goldmine
→ The hidden value in “boring” service businesses
→ How to spot untapped potential in legacy sectors
04: Do You *Need* Social Media to Be a Copywriter?
→ Short answer: No.
→ Long answer: Depends on your business model
→ When it’s a liability vs. when it’s a leverage point
05: Best AI Editing Tools (And Why It Doesn’t Really Matter)
→ The surprising truth about tool choice
→ What matters more than the tool you use
06: How Good is AI for Copywriting?
→ The benefits: research, editing, ideation
→ The risks: sounding “right” but failing to connect
→ Why AI won’t make up for lack of skill or emotional nuance
07: Talking Politics, Values & Clients
→ When sharing your views builds stronger client rapport
→ Why values ≠ party politics
→ The types of clients you *want* your opinions to repel
Notable Quotes:
> “Consistency is a massive thing. If someone’s just chasing trends, I find that a red flag.”
> “I’d find people I could help and do it with no expectation—because business is about people.”
> “Social media is a long game. If you need clients now, outreach beats Instagram every time.”
> “AI is good. But until you’ve honed your craft, you won’t know if it’s *good enough*.”
> “If someone gets overly emotional about your opinion, they’re probably not your client.”
Final Takeaway:
You don’t need perfect tools or 10K followers to build a durable business.
Show up.
Do what you say.
Know your values.
And don’t be afraid to polarise when it comes to what matters.