The #1 Podcast for all things copywriting, digital marketing and building a 100% freedom-focused business.
Since 2019, I've been helping regular folks become "coffee shop copywriters" where they earn up to £350+ per hour, secure equity deals AND get to work when they want, where they want, and for who they want.
We don't do sleaze, cheese, or hyped-up claims.
You'll get a warts n' all look at the life of a coffee shop copywriter as you come along on your journey building a one-person laptop business, speaking to cool people, and trying to strike the balance between passion and profits.
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EP 38 - Stop Chasing Likes. Start Making Offers (How Real Businesses Grow) With Paul Mort
Episode 38
Friday, January 16, 2026 • Duration 01:08:47
The Cost of Entry to Winning (Most People Won’t Pay It) with Paul Mort Most people don’t lack strategy. They lack courage. In this episode, I sit down with Paul Moore — 2× UK Master Coach of the Year, bestselling author, and serial business builder — for a raw conversation about the actual price of success. Not the Instagram price. Not the “post more content” price. The real one. Rejection. Discomfort. Doing things that don’t feel good… until they work. This episode will either sharpen you up — or expose where you’ve been hiding. What We Get Into: * Why most people want Champions League results with Sunday league effort * The uncomfortable truth about “working smarter, not harder” * Why content and likes are often just dopamine substitutes * The real reason people avoid DMs, emails, and making offers * Why rejection isn’t a bug — it’s the entry fee * How fear of unsubscribes quietly caps most businesses * Why being organised beats being “busy” * The hidden cost of staying liked, agreeable, and invisible * Why winners stop measuring applause and start measuring outcomes Key Ideas Worth Sitting With: * Posting isn’t selling. Conversations are. * If you can’t handle “no,” you can’t handle growth. * Rejection is not feedback — it’s filtering. * Likes feel good. Leads pay bills. * Most people aren’t doing “everything.” They’re doing the minimum and calling it effort. * Discomfort doesn’t mean you’re wrong. It usually means you’re early. Quotes You’ll Remember: “That’s not everything. That’s the bare minimum.” “Rejection is the cost of entry to winning.” “If you’re scared of unsubscribes, you’re scared of growth.” “You don’t get Champions League results with Sunday league effort.” “If you won’t pay the price, you don’t get in the theme park.” Who This Episode Is For: * Business owners stuck “doing all the right things” with no traction Creators chasing engagement instead of outcomes Anyone avoiding sales because it feels uncomfortable People who say they want more — but won’t face rejection to get it Guest: Paul Mort 📍 Instagram: @paulmortofficial 📘 Book: Upgrade (Paperback release — January 2026) If this episode hit a nerve, good. That’s usually where growth starts. Subscribe to Freedom Kickstarter for conversations about business, performance, and building something real — without the bullshit.
EP 37 - So What Actually IS Copywriting?
Episode 37
Friday, November 7, 2025 • Duration 08:45
What is copywriting.. really?
In this solo episode, Mike breaks down what copywriting actually means, what makes great copy tick, and why the best copywriters in the world aren’t just writers… they’re psychologists, marketers, and storytellers.
You’ll learn the real skills behind persuasive writing, how to start building your own portfolio, and what separates high-earning copywriters from those who never get off the ground.
If you’ve ever wondered how words can make people click “buy now,” this episode is your crash course in understanding the art and business of copywriting.
What You’ll Learn:
* The simple definition of copywriting (and why most people overcomplicate it)
* How persuasion and psychology drive every great piece of copy
* The two main types of copywriting, and which one pays more
* Why clarity always beats cleverness
* The single most important skill every copywriter must master
* How top copywriters research their audience and uncover real pain points
* The power of structure and why frameworks like AIDA still work
5 practical techniques that instantly level up your writing:
Focus on benefits, not features
Use simple language
Add authentic social proof
Tackle objections directly
Be specific with proof and numbers
EP 28 - London Marathon Legend Exposes Exactly What's Wrong With 'Inclusive' Running Culture
Episode 29
Friday, July 18, 2025 • Duration 50:31
In this deeply inspiring episode, Mike sits down with Phil Robertson, the creator of the Flawed Hero Marathon, a midnight running event that blends radical inclusivity, human resilience, and raw community power.
What started with a cardboard cutout of Phil’s late father and a Facebook post has evolved into one of the most meaningful and emotional endurance events on the UK calendar. From battling the ego-fueled world of mainstream marathons to supporting runners with cerebral palsy, multiple sclerosis, stage 4 cancer, and even a Morrison’s mobility scooter, Phil shares what it really means to show up, both for yourself and for others.
If you've ever questioned what you're capable of, this episode is your reminder: you're more than you think. What We Discussed: * Why Flawed Hero is more than a marathon, it’s a movement * The real purpose behind charity running events (hint: it’s not the medal) * How to challenge your self-imposed limits through community and story * Why “running time” is often the least important metric * The surprising mental health power of midnight marathons and micro-communities * What “post-marathon blues” really feel like, and how to beat them * How biohacking, breathwork, and barefoot grounding fit into the Flawed Hero mindset * Why every runner needs to find their “fellow weirdos” Memorable Quotes “We’re not perfect, but we’re not broken either. We’re flawed heroes.” “The marathon isn’t about speed. It’s about belief, resilience, and community.” “Running is the therapy. The real marathon starts at mile 20 of your life.” “Some people run sub-3 hours. Others push a mobility scooter through the night. *Both* are heroes.” “Fundraising isn’t about perfection. It’s about showing your pain, your joy, your reason.” Tools, Books & Mentions * Book Recommendation: Key Person of Influence by Daniel Priestley Final Five (Rapid Fire Round) * Go-to coffee order? Flat White * One platform you’d delete? Instagram – “Let’s just drop the gram.” * Dinner party guests? His late parents and comedian Michael McIntyre* Advice to get where he is? “Be resilient. Be persistent. Find your fellow weirdos.”* Top book pick? Key Person of Influence more relevant now than everIf You Liked This Episode…👉 Like, share, and subscribe.👉 Tag a friend who needs this reminder: they are more capable than they think.👉 Want to run a midnight marathon with 100 legends in 2026? Follow [@flawedheromovement]() for updates.
EP 27 - Why This Top Trainer Says Business Mentors Are DESTROYING Online Coaches With Jewade Graham
Episode 27
Friday, July 11, 2025 • Duration 50:49
In this candid and no-holds-barred episode, we sit down with Jewade Graham, an online transformation coach who’s on a mission to fix the fitness industry from the inside out.
Joé works exclusively with personal trainers, helping them get in the best shape of their life and build the systems to deliver real results for their clients not just followers.
Together, we dive deep into why the online fitness world is broken, how social media has warped what it means to be a “coach,” and the truth about business mentorships that prey on insecurity and inexperience.
Whether you're a personal trainer, coach, or just someone navigating this noisy online space, this episode will challenge your assumptions, call out the fluff, and show you what real growth looks like in business and in life.
What we Discuss:
Why many “online coaches” are really just marketers with no client results
The real reason PTs need coaches themselves, even if they already “know the info”
Why mentorship without experience is dangerous for both coach and client
The damaging loop of dopamine hits from likes, follows, and aesthetics
How Jewade uses personal transformation as a tool to help coaches build a business
The difference between short-term vanity and long-term credibility
Why most fitness business mentors should be on a one-way flight to Dubai
How AI will expose underperforming coaches, and why that's a good thing
EP 26 - Fitness, Fatherhood & Fighting Mental Health Battles: An Honest Conversation
Episode 26
Friday, July 4, 2025 • Duration 53:26
In this raw, honest, and deeply reflective episode of the Freedom Kickstarter podcast, I sit down with long-time online coach Jonathan Hamilton Potter founder of Reinvent Dadbod for a conversation that’s about so much more than business.
Jonathan opens up about the real behind-the-scenes of running a coaching brand, including the mental health
battles no one sees, the crash-and-burn of a failed business partnership, and what it’s really like to run a business while managing ADHD and depression.
Expect stories that punch, practical insight, and perspective-shifting moments all from a man who’s spent nearly
two decades in the trenches of coaching and content creation.
Whether you’re a coach, creator, or just someone trying to figure out how to stay consistent through the chaos, this episode is for you.
What We Discussed:
How Jonathan went from near rock bottom to building Reinvent Dadbod
Why “just doing the thing” might be the most powerful antidote to depression and procrastination
The real cost of a bad business partnership (and what to do if you’re in one)
How to operate a business when mental health isn’t on your side
What ADHD really looks like behind the scenes (not just TikTok stereotypes)
The truth about motivation, self-worth, and getting stuff done when you feel like sh\*t
Why transparency beats perfection in online coaching
EP 25 - Sales Expert Exposes What NOBODY Tells You About High-Ticket Closing
Friday, June 27, 2025 • Duration 56:25
In this candid, no-BS episode of the Freedom Kickstarter podcast, I sit down with Stu McKenzie, a high-ticket
sales veteran and sales team builder for an unfiltered conversation about what it really takes to sell premium offers, scale your income through sales calls, and avoid the common traps most coaches fall into.
Stu unpacks the difference between objection handling and objection awareness, and why rapport isn't about talking football or the weather, and how to build a sales process that converts without relying on gimmicks or fake scripts.
This one’s a deep dive covering everything from beginner closers to elite-level persuasion tactics, frameworks vs scripts, UK vs US sales cultures, and how to sell without losing your soul.
What we Discussed:
* Why most people completely misunderstand what sales conversations are actually for
* The hidden fears behind most objections (and how to spot them early)
* The REAL reason “high-ticket” isn’t just about price and what matters more
* Why being a “friend” on a sales call might lose you the client
* How to lead conversations that challenge people without being pushy or fake
* What scripts are good for (and where they go wrong)
* Why Stu believes proof and *positioning* matter more than pitch decks
* How the UK and US markets think completely differently about buying
* Where to draw the line: when your offer should (and shouldn’t) involve a call
* What hiring a sales team actually looks like and why most business owners mess it up
EP 24 - The Dangerous Truth About TRT: Nutritionist Exposes What Wellness Experts Won’t Tell You
Friday, June 20, 2025 • Duration 57:50
In this jam-packed episode, Sam McKenzie a performance nutritionist and founder of Science to Health joins us to unpack the real science behind nutrition, health trends, and working with elite athletes.
Whether you're a coach, athlete, weekend warrior, or someone sick of misinformation online, this episode
is an eye-opener.
We get into the real-world practices vs theory, and Sam pulls no punches on pseudoscience, poor supplement advice, and the TRT craze sweeping through social media.
Expect to leave with a more critical lens, clear strategies, and a much better understanding of how to optimise your body safely.
Topics We Covered:
* Why Sam refuses to niche down and why that’s worked for him
* How he broke into working with elite athletes (and the DMs that started it all)
* The shocking truth about weight cuts in combat sports
* Why most “scientific advice” passed down in sport is wildly outdated
* Dangerous trends in fitness culture: laxatives, dehydration, and sauna abuse
* Why detoxes, alkaline water, and supplement stacks are a scam for most people
* TRT and testosterone myths: when it is needed… and when it’s a disaster
* The dark side of overtraining—and how social media fuels it
* Recovery myths vs reality (spoiler: compression boots aren’t the answer)
* How Sam balances science with empathy in his client work
* When more isn’t better, and why your stress might be your biggest health block
EP 23 - How Kindness Conquered Toxic Marketing Culture: The Story Behind 'Kind Copy'
Episode 23
Friday, June 13, 2025 • Duration 56:44
In this episode of the Freedom Kickstarter Podcast, Mike sits down with Cath Rearhorn, founder of Kind Copy, to talk about building a sustainable, service-based business using words that work and feel good.
From her unexpected journey from academia to personal training to copywriting, to running a thriving agency alongside her family, Kath shares an unfiltered look at what it takes to create copy that converts without twisting the knife.
We unpack the evolution of her bespoke and group offers, how AI has transformed her workflow, why copywriters
need more than just “words,” and what it means to truly build a business you want to be in not escape from.
Expect a conversation packed with wisdom, wit, and war stories from the world of marketing, business building, and being kind without being soft.
Key Topics Covered:
-The story behind Kind Copy and why kindness is strategic, not soft
-Building out group vs bespoke offers
-How Kath uses AI to increase clarity, reduce burnout, and surface patterns
-Business lessons from hitting breaking point (literally)
-Separating personal from business finances to create stability
-Why working with family saved her business and the pros/cons of it
-Copywriting beyond fitness: evolving the niche
-The unspoken power of *talking to your audience when you're not selling*
-What bad vulnerability looks like (and how to avoid it)
EP 23 - How Recipe Videos Almost Ruined My Business with Jack Gadd
Friday, June 6, 2025 • Duration 45:32
Today’s guest is Jack Gadd, a men’s fat loss coach known for his consistent, grounded approach to online coaching.
From engineering day jobs and protein bar subscription boxes to managing 100+ coaching clients, Jack breaks down how he built a coaching brand that prioritizes results over reels and long-term change over short-term fads.
We explore:
-The state of the online coaching space and how it's shifted in recent years
-Why following trends hurt Jack’s business—and how getting back to fundamentals rebuilt it
-The hidden downside of going viral and growing a follower base that doesn’t convert
-The exact strategies Jack used to niche down and attract the right kind of clients
-What it’s really like to juggle 80–100+ coaching clients and still make family time work
-The importance of mentorship, accountability, and investing in your own development
-Jack’s pivot from failed subscription box owner to fat loss authority
-Why working with people for free early on still works—and how it accelerated Jack’s success
-What being your own ideal client does for your content, message, and conversions
-Jack’s full day breakdown, from 5AM check-ins to 7PM bath time chaos
🔑 Key Takeaways:
* Don’t chase trends: Chasing virality diluted Jack’s message and attracted the wrong clients.
* Stick to fundamentals: Consistency and results still matter more than likes and views.
* Mentorship matters: Business growth accelerated when Jack got (and kept) a mentor.
EP 22 - Female Investment Manager Reveals Why Gary Stevenson is WRONG About Everything.
Episode 22
Thursday, May 29, 2025 • Duration 01:22:46
For the first time on the Freedom Kickstarter Podcast, we dive into a reaction episode, and we’re going big.
We're unpacking the explosive Diary of a CEO debate between entrepreneur Daniel Priestley and former trader Gary Stevenson.
But this isn’t a surface-level opinion piece. With me today is someone who’s spent over a decade managing hundreds of millions in assets and operating at the heart of the financial world, my partner, Victoria.
She brings insider clarity to the economic claims, emotional rhetoric, and financial myths presented in the original debate.
From generational wealth and home ownership to taxation, policy, and the ethics of wealth redistribution, we take apart the loudest claims and dig into what’s actually true and what’s dangerously misleading.
Key Topics Covered
- Why the housing “traffic jam” is real, and what’s missing from Gary’s take
- Misconceptions around equity, credit, and homeownership
- The truth about wealth taxes, the millionaire exodus, and UK fiscal policy
- How emotional storytelling replaces economic substance — and why that’s a problem
- Victoria's take on why financial literacy is the real key to change
- The myth of “no opportunity” for younger generations
- Why preaching defeatism is more harmful than helpful
- Gary's monetisation strategy vs. his messaging, is it all a grift?
The 3 paths (and how to pick the right one) to start your career:
Agency
In-house,
Freelance
Key Takeaways:
* Copywriting isn’t about fancy words, it’s about human behaviour.
* The best copywriters are obsessed with research, not writing.
* Good copy connects, clarifies, and compels action.
* You don’t need a degree or experience, you need curiosity and consistency.
* The fastest way to learn copywriting? Write every day.
Resources & Links:
👉 Watch the free ABP Masterclass: https://www.thefreedomkickstarter.com/abp-masterclass
👉 Join the ABP Waitlist: https://www.thefreedomkickstarter.com/abp-waitlist
* Go-to coffee order? Mocha (even when dieting, just swap for sweeteners)
* Social media platform you’d delete? TikTok
* Dinner guests (alive or dead)? Mike Tyson, a gorilla (yes, really), and Messi
* Most powerful business lesson? Invest early. Invest often. Don’t rush.
* One word that defines his coaching? Relatability
📢 Like This Episode?
If this episode got you thinking differently about fitness, coaching, or business mentorship, help us spread the message:
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Freedom Kickstarter Podcast is where honest conversations meet practical business growth.
The power of doing less but better when you're overwhelmed
Jonathan on Mental Health & Business:
“When you do what you’re putting off, the fog lifts. That’s always been the quickest way out of it for me.”
“I don’t want to build a business that relies on me being perfect — because I’m not. And I won’t pretend to be.”
About Jonathan:
Jonathan Hamilton Potter is an online coach and founder of Reinvent Dadbod, a fitness coaching program specifically designed for dads who want to reclaim their energy, health, and identity. With over 17 years of experience in the fitness industry — and hard-earned wisdom from the battles of self-employment, parenthood, and personal setbacks — Jonathan is known for his no-fluff, deeply human approach to coaching.
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