The Fashion Brand Clinic Podcast – Details, episodes & analysis

We dive into the fascinating journey of Aimee Smale, the founder of fashion brand Odd Muse. Aimee reflects on her experience as a buyer in commercial retail & shares valuable lessons she carried forward into her own business venture.

As a multifaceted entrepreneur responsible for various aspects of her business, she also reveals her methods for ensuring everything is executed to a high standard. She discusses the evolution of her brand's signature pieces, from viral blazers to trending dresses, and the strategic shift that drove sales.

Despite challenges, Aimee's team has contributed significantly to her brand's growth, reflected in impressive year-over-year increases in traffic and sales. Reflecting on her milestone of presenting a collection at London Fashion Week & opening a central London store, Aimee shares key lessons for aspiring fashion entrepreneurs.

In this episode we discuss :

• Unwavering Self-Belief: Aimee's journey underscores the importance of steadfast confidence in your product. Despite facing doubts and skepticism, she championed her vision with unwavering self-belief, propelling Odd Muse to success.

• Championing Best Sellers: Central to Odd Muse's growth strategy is the practice of nurturing best-selling products. Aimee advises young brand owners to keep successful products in the spotlight, continuously innovating and reimagining them to resonate with their audience.

• Building Anticipation: Creating hype around new launches is crucial for sustaining momentum in the fashion industry. Aimee emphasizes the strategic use of waitlists and timely content creation to generate excitement among customers, ensuring a seamless transition from anticipation to purchase.

• Multi-Faceted Marketing: In today's digital landscape, a varied marketing strategy is essential for success. Aimee advocates for leveraging different platforms, from TikTok for brand awareness to Instagram and email marketing for nurturing customer relationships. By understanding the unique strengths of each platform, fashion brand owners can effectively engage with their audience and drive sustained growth.

• Diversifying Markets: Aimee's insights shed light on the importance of diversifying revenue streams across different markets. By balancing customer demographics and geographical regions, fashion brand owners can mitigate risks associated with economic downturns and fluctuations in consumer behavior.

💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content 

Elizabeth's Instagram

Odd Muse's Instagram

Thanks to Lucy & Yak for sponsoring season 2 of The Fashion Brand Clinic Podcast!

Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak!  

Head to this link to fill out the form and enter!

One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand.

Psst – whilst you’re there, don’t forget you’re also able to shop the Lucy and Yak collection with 10% off using the code "TFBC"

Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles! 

KT Mildren launched ‘Katharina Lou,’ her fashion business in 2021 after having lots of spare time (& creative ideas!) in lockdown.

Since then she has grown a cool community online of fashion followers and has also become best known for her hit Olly Rose dress!

Starting with bold feminine pink pieces which were all made to order, since then it has evolved into a more grungy aesthetic. 

KT shares her tips for pivoting, creating sell out launches, how to find the right influencers for your brand and how to get out of a negative cycle which so many founders face.

💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content 

In this episode we discuss :

• The 80/20 rule: 80% of your sales will come from 20% of your products so ‘If it’s ain’t broke, then don’t fix it.’ If you have a best seller, relaunch it in different colour ways and styles, don’t try to always reinvent the wheel. 

• The importance of going to see your manufacturers in person: you get things done quicker, you can build relationships, you can check that they fit in with your values and they are likely to work harder for you after you’ve made the effort to come and see them. 

• The power of taking a break and space from your business: sometimes the most productive thing you can do is pausing and taking a holiday to reignite the creativity in you and help you get out of a negative cycle. 

Elizabeth's Instagram

Katharina Lou's Instagram

Thanks to Lucy & Yak for sponsoring season 2 of The Fashion Brand Clinic Podcast!

Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak!  

Head to this link to fill out the form and enter!

One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand.

Psst – whilst you’re there, don’t forget you’re also able to shop the Lucy and Yak collection with 10% off using the code "TFBC"

Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

In this season 2 premiere of The Fashion Brand Clinic, I sit down with Lucy Greenwood, founder of the renowned fashion brand Lucy & Yak. Lucy and Yak is a British clothing brand that has gained popularity for its sustainable and ethical approach to fashion with distinctive colourful designs & a particular focus on comfortable and practical clothing.

In this episode, Lucy returns to the podcast for part 2! She takes us through her journey in the fashion industry, navigating the challenges of brand growth and maintaining authenticity during a rollercoaster ride of rapid growth in the business.

Join us as we explore Lucy's journey, gain valuable advice, and uncover the secrets to building a successful fashion brand that puts people at the centre of everything they do. Get ready for an episode packed with wisdom, inspiration, and practical tips on navigating the ever-changing fashion landscape online. 

💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content 

In this episode we discuss :

• The challenges of balancing contradictory viewpoints on social media

• How important it is to not question your personal values, limiting social media usage, and surrounding oneself with like-minded individuals.

• Lucy & Chris’ shift from doing everything themselves to leading the brand with a unique leadership style

• Building a cult-like community around the brand and the potential pitfalls of having superfans

Elizabeth's Instagram

Africa Brooke

Lucy & Yak Website

You can listen by clicking through to Apple Podcast here

Remember to hit the follow + button so you don’t miss an episode!

Thanks to Lucy & Yak for sponsoring season 2 of The Fashion Brand Clinic Podcast!

Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak!  

Head to this link to fill out the form and enter!

One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand.

Psst – whilst you’re there, don’t forget you’re also able to shop the Lucy and Yak collection with 10% off using the code "TFBC"

Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

I'm so excited to share this episode with you because Megan has been on a big journey over the past couple of months! Her business absolutely exploded over lockdown due to some serious hard work, determination and an incredible piece of press in Elle magazine!

This is Megan’s first podcast interview so it’s always extra exciting to get an exclusive look into the BTS of someone’s business!

In this episode we discuss :

• How Megan first realised she wanted to be a designer

• The first steps she took to bring her brand to life

• What a typical day looks like for Megan

• How she builds a range to create a cohesive collection

• Her advice on where to start if you want to follow in her footsteps!

Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.  

For example …

*Do you regularly update your website and analyse your competitors' pricing? 

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy? 

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

https://www.instagram.com/sophiewardstudio/

https://www.instagram.com/hand_and_palm/

https://www.instagram.com/petalandbird/

You can keep in touch with Megan via the links below:

https://www.instagram.com/bymegancrosby/

https://bymegancrosby.com/

The Sellf Belief Sessions is now open for enrolment! If you’d like to join the 5 week training programme, click here!

You can click through to Apple Podcast here

Remember to hit the subscribe button so you don’t miss an episode!

If you’d like to find out more about working together on your brand, click here

Hilary & Kirsten reached out to me on instagram to come on the podcast & wanted to discuss building a new brand with your best friend which really caught my attention!

Fleuri was born in the heart of Los Angeles by Hilary & Kirsten who worked together at the same fashion company. One had a knack for business while the other was skilled in design, but their shared passion was collecting timeless jewellery pieces.

They spent hours each week after work in the jewellery district of L.A., asking for advice, researching gems, and trying not to feel intimidated by the giant man-run jewellery companies that seemed to be the only successful operations in the area. While both struggling to pay rent in the expensive city and living pay check to paycheck, they thought of the women before them that had taken an ounce of courage and turned it into a triumph. With only $200 in hand, they jumped head first into creating Fleuri. 

Fleuri’s pieces are not meant to be trendy or temporary. Kirsten and Hilary wanted to make jewellery pieces that could be heirlooms for years to come. Each piece is made by hand, using locally sourced materials to create the pieces they had always dreamt of. They name each piece after a historic woman that has inspired them to follow their ambitions and take a leap of faith. 

In this episode we discuss :

• How Hilary & Kirsten met (it’s a funny story!)

• The story of how they both left their jobs in fashion to start a brand

• Running a business when they now live 16 hours away from each other

• The experiences they encountered starting in a male dominated experience

• How BLM & Covid have affected their business

• Where they take inspiration from & what they have planned for the future!

BTW you can hear Hilary’s dog at the beginning as she has a cone on but we fix it after a couple of mins!

Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.  

For example …

*Do you regularly update your website and analyse your competitors' pricing? 

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy? 

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

You can keep in touch with Shop Fleuri via the links below:

https://www.instagram.com/shopfleuri

https://www.shopfleuri.com

The Sellf Belief Sessions go live on 31st August to the waitlist which you can join here

You can listen below or click through to Apple Podcast here

Remember to hit the subscribe button so you don’t miss an episode!

If you’d like to find out more about working together on your brand, click here

Katie and I went to uni together to study fashion retail buying but our careers have gone in different directions! I thought it would be fun to speak to Katie and share her story about how she left buying and transferred to a completely different role! Katie is actually living in Germany at the moment as she works for a large retailer out there (we can’t name it otherwise she has to fill in loads of boring paperwork and tbh she cba!) haha!

Her stories that she shares in this episode are so honest & I’m super grateful to her for that! I know that whenever she says ‘for example’ that its actually something that she’s had to do for a wacky boss or client!

In this episode we discuss :

• How Katie moved out of the buying industry due to not enjoying it

• The resilience needed to get into an industry you know nothing about

• The crazy projects she’s been asked to work on for brands such as Harrods, Selfridges, Dior & Nike (to name a few!)

• The skills needed to work in a job that has so many moving parts

• What the process is to go from an idea to an installation

• What a critical path is & why it’s the key to success

Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.  

For example …

*Do you regularly update your website and analyse your competitors' pricing? 

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy? 

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

Katie is starting a brand new business which is really exciting so stay tuned with what she has planned!

https://www.instagram.com/make_and_display/

https://www.linkedin.com/in/katie-brew-09652119/

You can listen below or click through to Apple Podcast here

Remember to hit the subscribe button so you don’t miss an episode!

If you’d like to find out more about working together on your brand, click here

Vanessa and I met online, she’s a content creator for Instagram, YouTube & TikTok! YouTube is her priority day to day but in this episode we really focus in on TikTok because it’s growing SO quickly!

Grab your phone whilst listening to this episode because we run through all the features on the app to show you how to use it. We cover everything from important hashtags to creating viral videos!

In this episode we discuss :

• the reason vanessa got into content creation

• how to use tiktok as a total beginner

• talking through the individual features & pages of the app

• the differences between tiktok and instagram

• tips on creating quick, compelling content!

Vanessa also has her own clothing line called Nyla Rei which I’ve helped her grow over the past year & we’ve recorded a YouTube video together before which I’ve linked below! Vanessa asked her audience for some questions about starting a fashion brand which we answer in detail

Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.  

For example …

*Do you regularly update your website and analyse your competitors' pricing? 

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy? 

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

The video I did with Vanessa on starting a brand!

https://www.youtube.com/watch?v=j4lWs9RNN2w

https://www.youtube.com/c/VanessaDaniels/

https://www.instagram.com/vanessardaniels/

https://www.nylarei.com/

You can listen below or click through to Apple Podcast here

Remember to hit the subscribe button so you don’t miss an episode!

If you’d like to find out more about working together on your brand, click here

This solo episode is me reading my article that was featured in The Delicate Rebellion magazine! I was incredibly excited when Hannah asked me to write this in my natural tone of voice and keeping it light hearted!

The Delicate Rebellion is a beautiful print publication to challenge the mainstream media's portrayal of women and to bring your peepers back from screen to print. 

Last year, Hannah launched The Collective, an online community that pairs the wild ones featured in the mag with the readers to provide a community with the added benefits of mentorship, online workshops, support and encouragement.

With collaboration at the heart of everything, she also runs workshops and meet-ups across the UK to bring the community together for real life hangs, because there's more to life than social media #PRAISEBE.

Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.  

For example …

*Do you regularly update your website and analyse your competitors' pricing? 

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy? 

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

This episode of the podcast is slightly different to the rest of them - it’s the first one I’ve ever recorded with the addition of alcohol for one! But also Emma is one of my closest friends and we speak every hour of the day about food, cats, instagram & money!

Emma is the creator of Beau Tie, a luxury men’s accessories brand that started back in 2012, born from a love of fabrics, and men’s style. After 9 months of working on it around her job, I took the plunge to take it on full time. Her brand mission is to provide luxury and carefully crafted accessories that will be well-loved, and re worn time and time again.She loves to create a range of products to help you express your individuality, whether that be through day to day style, smart occasions or on your wedding day. She tries to encourage a greener approach to business by using vintage and reclaimed fabrics when possible, as well as sourcing from small independent fabric shops too. Her products are particularly popular in America and she’s sold a product to every state in the USA!

In this episode we discuss :

• How we became BFF’s over instagram & moved our friendship to IRL

• Staying motivated when working for yourself

• Manifestation, woo woo magic & trusting the process

• Pivoting your business during lockdown

• Getting over your fear of talking on stories

• Having your insta account hacked & starting again from zero!

   

Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.  

For example …

*Do you regularly update your website and analyse your competitors' pricing? 

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy? 

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

https://www.beautieuk.com/

https://www.instagram.com/beautieuk_/

contact me

If you’d like to find out more about working together on your brand, click here

During the BLM movement, I came across Kayleigh’s page via Katie Ramsingh’s instagram & couldn’t be happier about it! Kayleigh’s positive energy & vibrant motivation on her crowdfunding page was contagious so I got in touch about her being on the podcast.

She was frustrated when shopping for headwear & the fact there wasn’t anything for her hair type on the market so she created her own.

Bind London is a culturally inclusive headwear range includes two bands, a head scarf, head wrap, hijab and durag which is currently in production due to launch this summer!

In this episode we discuss :

• How Kayleigh came up with the idea for her business

• Her Power Hour each morning

• Which products Kayleigh’s launching

• The Natwest Back Her Business Crowd Funding process

• How she used LinkedIn to reach her target

• Launching a business during a world pandemic & racial movement

   

Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.  

For example …

*Do you regularly update your website and analyse your competitors' pricing? 

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy? 

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

https://metro.co.uk/2020/05/14/woman-designs-fitness-durags-headscarfs-encourage-women-colour-work-12698621/

https://www.waterstones.com/book/slay-in-your-lane/yomi-adegoke/elizabeth-uviebinene/9780008306304

You can keep in touch with Kayleigh via the links below:

https://www.instagram.com/kayleighbenoit_

https://www.instagram.com/bindlondon

https://www.bindlondon.com

contact me

If you’d like to find out more about working together on your brand, click here