salone isn’t about furniture trades only. it’s becoming more and more about culture - fashion - networking my new-newsletter https://thefashionarchives.substack.com/what started in 1961 as a trade fair for italian furniture is now the unofficial soft launch of the global creative calendar. it’s milan’s design olympics, its most stylish week (more than mfw - it's like MORE REAL), and one of the best-kept secrets for fashion insiders who are actually doing things behind the scenes.we're talking about an annual design takeover where fashion people finally relax. no step-and-repeats, no chaos PR pitstops, no seat assignments — just editors, stylists, buyers, and directors walking slowly through installations, touching fabrics, asking questions, and talking like actual humans.this is where storytelling meets design. where prada hosts symposiums on moving trains. where loewe turns teapots into art. where jil sander reinterprets the s64 chair. where gucci reimagines bamboo as concept.salone is where the fashion industry’s deeper thinking happens — off-runway, off-season, off-brand (in the best way). it's strategy disguised as furniture. it’s presence without performance. and it’s where you’ll find the archive-makers, not just the content creators.fuorisalone — the city-wide offsite satellite shows — is where the real stuff goes down. brutalist parking garage exhibitions. rooftop lamp launches. conversations over espresso in courtyard cafés.salone isn’t loud. it’s smart.and if you're sleeping on it, you won’t after reading this newsletter.save the cheat sheets about where to eat, where to shop, which fashion brands are showcasing where that you'll find in my newsletter :)))also: walk without purpose.

YOU'LL FIND ME HERE

:insta ‪ https://www.instagram.com/chez.amelie

youtube https://www.youtube.com/@chez.amelie

let’s start with what i hate, because that’s always more fun.suede leather? too delicate, hates water, fades in the sun. high-maintenance and never worth it. kitten heels? pain in disguise. the worst of both worlds—no height, no comfort, just suffering. scarves? idk something about them feels very i collect antique teacups and trauma. polka dots? lovely in an editorial. horizontal stripes? be serious.now, the good stuff.fringe on bags and jackets = yes. movement. drama. black knee-high boots? they fix everything. truly. ugly outfit? fixed. existential crisis? still cute. asymmetrical zippers, jackets, anything—yes. a little off-balance never hurt anyone. t-shirts with stupid quotes? love. the dumber the better. bonus points if it makes people do a double take. and my 501s? they’re basically my emotional support pants at this point.the fashion archives pod is where we rant, reflect, and reference.part therapy, part cultural commentary. i really hope you'll love this space as much as I do xdxdxd

you'll find me here

insta https://www.instagram.com/chez.amelie

youtube https://www.youtube.com/@chez.amelie

newsletter https://thefashionarchives.substack.com/

In this episode of the archives we’re diving into rick owens' aw 2025/2026 concordians.

Known for his architectural silhouettes and unapologetically avant-garde vision, rick continues to stay ahead by weaving emerging designers into his world—a move that’s cementing his relevance in today’s ever-evolving fashion system.

We’ll explore how these rising talents introduced bold, new dimensions to his aesthetic: think intricate leatherwork and boundary-pushing textile experimentation that expanded the owenscorp universe without losing its dark elegance.

Is this collaborative approach the blueprint for sustaining influence in fashion? let's talk.

don't listen to anything im saying don't buy anything im wearing im lost too

 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠       ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TIKTOK⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠        ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DISCORD⁠⁠⁠⁠ YOUTUBE

a little here and there about margiela and mm6 - a great case study for a successful diffusion line

don't listen to anything im saying don't buy anything im wearing im lost too

 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠       ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TIKTOK⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠        ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DISCORD⁠⁠⁠

here we are!!!!! 2025 WE CAME TO SHINE

don't listen to anything im saying don't buy anything im wearing im lost too

 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠       ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TIKTOK⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠        ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DISCORD⁠⁠

from artisanal spring 2015 to artisanal spring 2024: ten years of Galliano at Margiela where innovation theatricality and craftsmanship became one. epic years but what is going to happen now? who's gonna take over if someone will take over?

don't listen to anything im saying don't buy anything im wearing im lost too

 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠       ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TIKTOK⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠        ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DISCORD⁠

having a secondhand business. is it still remunerative in 2024? in such a competitive market with a target audience that has such a high knowledge on how to source what to source and how much to pay for it, how can vintage stores survive with business models formulated in a pre tiktok era? let's talk.

don't listen to anything im saying don't buy anything im wearing im lost too

 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠       ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TIKTOK⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠        ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DISCORD⁠

pov: you're invited to a fashion show but where are you seating and what does that say about you? front row politics are always involved when prs are planning the seating but they keep channging and it's hard to keep up. here's my experience (::::

don't listen to anything im saying don't buy anything im wearing im lost too

 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠       ⁠⁠⁠⁠⁠⁠⁠⁠⁠TIKTOK⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠        ⁠⁠⁠⁠⁠⁠⁠⁠⁠DISCORD⁠

GUYS HERE IT IS!!!!!!!!! The luckiest person this of this whole giveaway is:

don't listen to anything im saying don't buy anything im wearing im lost too

 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠       ⁠⁠⁠⁠⁠⁠⁠⁠TIKTOK⁠⁠⁠⁠⁠⁠⁠⁠⁠        ⁠⁠⁠⁠⁠⁠⁠⁠DISCORD⁠

italiani all'estero nella moda: UNIAMOCI formiamo un partito tutto nostro

don't listen to anything im saying don't buy anything im wearing im lost too

 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠       ⁠⁠⁠⁠⁠⁠⁠TIKTOK⁠⁠⁠⁠⁠⁠⁠⁠        ⁠⁠⁠⁠⁠⁠⁠DISCORD⁠

the title is pretty accurate but im gonna add some more:

who am I what was I who am I gonna be in 2025 on the internet???

don't listen to anything im saying don't buy anything im wearing im lost too

 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠       ⁠⁠⁠⁠⁠⁠TIKTOK⁠⁠⁠⁠⁠⁠⁠        ⁠⁠⁠⁠⁠⁠DISCORD

guys in two days I'll be announcing who's gonna be the winner of my first podcast giveaway!! I am honored to have you all here and I KNOW you'll be enjoying this.

HOW DO I KNOW??? Since I got this one piece ive been literally spammed with qs about it and I know how hard it is to find it took me forever as well.

It's a valuable piece but also it has an intangible value as it is a real piece of history, in mint conditions. Most of you guessed btw: the prize of the podcast giveaway is my CHLOE by PHOEBE PHILO 2004 chain bag!!!!!

this is real proof that i love you.

don't listen to anything im saying don't buy anything im wearing im lost too

 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠       ⁠⁠⁠⁠⁠⁠⁠TIKTOK⁠⁠⁠⁠⁠⁠⁠⁠        ⁠⁠⁠⁠⁠⁠⁠DISCORD⁠

IS THIS CAKE

OR IS THIS FOOD MARKETING FOR FASHION AND BEAUTY

aka how fashion started selling you vibes using foodfashion’s been obsessed with food for a while now—but not the nourishing kind, the fantasy kind. in this episode, we break down how brands use food as a marketing tool to sell clothes, beauty, and identity.It starts with schiaparelli (duh)—she literally put a lobster on a gown in the ’30s and called it couture. Fast forward to karl lagerfeld turning chanel runways into supermarkets and parisian brasseries. he wasn’t just showing tweed, he was selling you the entire lifestyle: champagne for breakfast energy.then there’s moschino going full camp with cereal box dresses and Happy Meal heels. not subtle. but still smart.beauty followed fast—glosses that look like melted popsicles, lip oils packaged like candy, products you want to lick more than apply. rhode made skincare look like a snack. margiela gave us gloss that looks like jelly. loewe gave us tomato perfume. YES. tomato. and we ate it up.this episode unpacks why food works so well in fashion marketing: it’s emotional, nostalgic, and super easy to aestheticize. It’s not about hunger—it’s about craving. and fashion knows exactly how to trigger it.so yeah welcome to the era of edible aesthetics. and don’t be surprised if your next lipstick launch looks more like something you'd rather eat.

you'll find me here

insta https://www.instagram.com/chez.amelie

youtube https://www.youtube.com/@chez.amelie

newsletter https://thefashionarchives.substack.com/

this is miuccia’s world—we’re just here to decode it

welcome to vita prada : my new series digging into the woman who changed the rules of fashion: miuccia prada. this isn’t just another brand story, t’s about how miuccia flipped an old-school family business into a global empire while staying ten steps ahead of the culture.

episode one starts at the beginning: miuccia in the 70s, balancing politics, performance art, and a serious love for fashion (but pretending she didn’t).

we’ll unpack how she took something as basic as nylon and turned it into luxury, and why her way of thinking still shapes the industry today.

book https://bit.ly/411YGCP

don't listen to anything im saying don't buy anything im wearing im lost too

 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠       ⁠⁠⁠⁠TIKTOK⁠⁠⁠⁠⁠        ⁠⁠⁠⁠DISCORD

insightful info on how to enter here

https://bit.ly/4eKHNQd

don't listen to anything im saying don't buy anything im wearing im lost too

 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠       ⁠⁠⁠TIKTOK⁠⁠⁠⁠        ⁠⁠⁠DISCORD

ways to get discounts on designer stuff >>>

• sample sales
• shop secondhand
• newsletters
• friends and fam extended discounts

the details the who's and the where's and the why's are in mentioned in this episode

THE BEAUTY STUFF IM SHOWING

dior face palette https://bit.ly/4fQAY0D

mac paint pot https://bit.ly/4hVRM87

hair mask https://bit.ly/3Odsd57

don't listen to anything im saying don't buy anything im wearing im lost too

 ⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠       ⁠⁠TIKTOK⁠⁠⁠        ⁠⁠DISCORD

who has real hobbies doesn't get why you're spending your month's rent on tabis and that's ok

don't listen to anything im saying don't buy anything im wearing im lost too

 ⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠       ⁠TIKTOK⁠⁠        ⁠DISCORD

authenticity is ur best strategy (yes. still.)

the polished and over-produced aesthetic is dead. ppl want relatable and raw. we're craving connection not perfection. show your process and give your audience a glimpse of what it’s like behind the scenes.

find ur niche communities forget trying to be everywhere at once. it's time to get specific. smaller niche communities are where the real engagement is happening. these spaces allow you to connect deeply with people who actually care about what you’re offering.tip: join my discord hihi

omnichannel with a homebase

choose the social media platform where you want to drive attention/sales/engagement where you tell your main story and use the other platforms to drive attention to your homebase where you share different povs of your main story.

short-form video is still the mvp

seriously we have the attention span of a fly. tiktok reels shorts – it’s where we live now. the key? be quick, be clever, and get to the point.

remember: digital wellbeing matters (for you too)

we’re all burned out from doomscrolling. ppl want content that feels good. think about how you can offer value without adding to the noise.tip: don’t be afraid to say no to the grind when it feels off. your audience will respect you for it.

live shopping experiences

for example you're a beauty brand and you're doing a live tutorial and we can shop the products the mua is using for the tutorial in real time

lean into ai but stay real

ai tools are game-changers for speeding up your workflow. but here’s the thing – don’t let it turn you into a content bot. use it for ideas but your voice needs to shine through (stating the obvs but im scared u all gonna feed me bot texts)

don't listen to anything im saying don't buy anything im wearing im lost too

 ⁠⁠⁠⁠⁠⁠⁠INSTAGRAM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠       TIKTOK⁠        DISCORD

when daniel roseberry said "dreams are expensive" he really got me - this industry takes a lot from you and gives back very little so then how do you keep going?

don't listen to anything im saying don't buy anything im wearing im lost too ⁠⁠⁠⁠⁠⁠INSTAGRAM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TIKTOK⁠

no one performed at my wedding

don't listen to anything im saying don't buy anything im wearing im lost too ⁠⁠⁠⁠⁠INSTAGRAM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TIKTOK⁠

the rest of paris fashion week season spring summer 2025

don't listen to anything im saying don't buy anything im wearing im lost too ⁠⁠⁠⁠INSTAGRAM ⁠⁠⁠⁠⁠⁠⁠⁠TIKTOK⁠

everything that happened my first two days at Paris fashion week spring summer 2025

don't listen to anything im saying don't buy anything im wearing im lost too ⁠⁠⁠

the new fashion documentary is out: idk but lets see

don't listen to anything im saying don't buy anything im wearing im lost too ⁠⁠⁠INSTAGRAM ⁠⁠⁠⁠⁠⁠TIKTOK⁠

hello to the archivists XDXD in ep. 50 we’re talking about the creative director—how the role was born, how it got messy, and what’s next.Let’s start with karl. Lagerfeld was the OG. In 1974, he was the sole designer at chloé—before the title "creative director" even existed. But with him, something shifted. Designers stopped being just garment-makers and started building worlds. He worked on the brand’s visual identity, storytelling, image—everything.Then came Bernard Arnault. He basically Voldemorted his way into fashion—strategic, relentless, quietly building an empire. His hostile takeover of Boussac and Dior was the beginning. And then he went full power mode: Galliano. McQueen. Marc Jacobs. That era? Pure auteur energy. These designers were setting culture.Fast forward to now and it's a chess game. Creative directors barely last a full year. The pressure’s more insane than ever even if you thought it was not possible, the timelines are brutal, and everyone’s trying to stay relevant and sell bags.But maybe the future isn’t about the lone genius anymore. Maybe it’s collaborative—like Raf and Miuccia. Less ego, more ecosystem.

Let’s talk about it.

insta https://www.instagram.com/chez.amelie

youtube https://www.youtube.com/@chez.amelie

newsletter https://thefashionarchives.substack.com/

i put this on my vision board at the beginning of 2024 and I felt almost uncomfortable thinking that I would want to set this as a goal for myself. nine months later it happened and I am having so much fun WRITING MY FIRST BOOK. NDAs aside, I'll tell you a couple of things about it as well as perceptions and thoughts I have about this whole experience.

don't listen to anything im saying don't buy anything im wearing im lost too ⁠⁠⁠⁠INSTAGRAM ⁠⁠⁠⁠⁠⁠⁠⁠TIKTOK⁠

the anti trend is the biggest trend of the year. This and more specifics about my approach to shopping and what people are wearing on the internet this upcoming fall >>>>>>>>>

don't listen to anything im saying don't buy anything im wearing im lost too ⁠⁠⁠INSTAGRAM ⁠⁠⁠⁠⁠⁠TIKTOK⁠

First week after the long summer break and the news in the industry are newsing - between stronger rumors of jacquemus being appointed as creative director at chanel, glenn martens leaving y/project after many years of incredible and successful direction, haider ackermann bringing the avantgarde at tom ford and last but not least: BALENCIAGA X MINA upcoming collaboration (of what?) - this week i've been fuming!!!!!!!

don't listen to anything im saying don't buy anything im wearing im lost too ⁠⁠INSTAGRAM ⁠⁠⁠⁠TIKTOK⁠

the results are rude and ruthless but it does have a fair point in how to improve and diversify the overall content.

don't listen to anything im saying don't buy anything im wearing im lost too ⁠INSTAGRAM ⁠⁠TIKTOK⁠

some people shop to fulfil the need of feeling unique - some people shop out of fomo

don't listen to anything im saying don't buy anything im wearing im lost too ⁠INSTAGRAM ⁠⁠TIKTOK⁠

brat summer is not over yet yet

is he leaving is he staying is he going to chanel who's gonna replace him at margieladon't listen to anything im saying don't buy anything im wearingIM LOST TOOINSTAGRAMTIKTOK

highs and lows of raf simons' fashion career and the reason why i love himdon't listen to anything im saying don't buy anything im wearingIM LOST TOOINSTAGRAMTIKTOK

being a stylist is tough and i was really bad at it don't listen to anything im saying don't buy anything im wearingIM LOST TOOINSTAGRAMTIKTOK

it's deeper than 'be yourself' actually sometimes you should be less yourself. If I would really be myself I'd be on a remote beach somewhere with no internet connection but im here. doing this podcast. ciao.don't listen to anything im saying don't buy anything im wearingIM LOST TOOINSTAGRAMTIKTOK

Ten years ago, Demna went to Balenciaga and completely flipped the house. Let’s be honest — Balenciaga was sliding into irrelevance after the Alexander Wang era, which had zero relevance. Demna didn’t just revive it — he turned it into the brand that defined a decade of fashion. Irony, normcore, trauma-core, the end of good taste — all of it.Meanwhile, behind the scenes, Demna and Alessandro Michele were building something. A friendship, a mutual respect, and in 2021, The Hacker Project — a rare moment of intra-Kering crossover. Two major houses under the same roof remixing each other’s codes like a fashion inside joke. It wasn’t just clever — it signaled trust.So when the announcement dropped that Demna is the new creative director of Gucci? Shocking, yes. But also: not really. Gucci needed a name. Demna needed a reset. Kering looked at the board, saw their strongest player, and made the move. Big name, big house. Simple.Now what? Personally, if I were Demna, I’d dive deep into the one thing no one’s really touched: the family drama. Gucci’s entire legacy is built on it — scandals, betrayals, financial chaos, murder. It’s the highest level of fashion drama, and weirdly, no one has turned it into a proper aesthetic direction. If anyone can do it, it’s Demna. I want to see something dark, twisted, bloody — but still romantic. Italian noir. Big coats, big glasses, drama in tailoring.This episode is about what this move really means — for Demna, for Gucci, and for the entire industry. Because whether you love him or hate him, he’s about to make fashion interesting again and make this 100 yo house live again.don't listen to anything im saying don't buy anything im wearing im lost too.

But if you reaaaaally want to, YOU'LL FIND ME HERE:

⁠⁠https://www.instagram.com/chez.amelie/⁠⁠

⁠⁠https://www.youtube.com/@chez.amelie

three fashion documentaries that are worth watching atmjohn galliano high and lowkingdom of dreamsmargiela in his own wordsdon't listen to anything im saying don't buy anything im wearingIM LOST TOOINSTAGRAMTIKTOK

after sharing one min video of this on my feed - i wasn't done don't listen to anything im saying don't buy anything im wearingIM LOST TOOINSTAGRAMTIKTOK

episodio speciale in italiano vediamo se vi piacedon't listen to anything im saying don't buy anything im wearingIM LOST TOOINSTAGRAMTIKTOK

gucci londra just happened - im confused but positivedon't listen to anything im saying don't buy anything im wearingIM LOST TOOINSTAGRAMTIKTOK

this is what went down in nyc from my own povdon't listen to anything im saying don't buy anything im wearingIM LOST TOOINSTAGRAMTIKTOK

exactly what the title said plus whatever was said in the episode don't listen to anything im saying don't buy anything im wearingIM LOST TOOINSTAGRAMTIKTOK

oh god i love digging into a huge pile of old clothes don't listen to anything im saying don't buy anything im wearingIM LOST TOOINSTAGRAMTIKTOK

five minutes into 2024 and I’ve already found 3 articles online about sample sales not being “fashion insiders’ domain anymore” and not being “what they used to be” bc “tiktokers are dispensing tips tricks and hauls online” and now brands are starting to turn what was meant as inventory clearance into a marketing strategy BUT isn’t this a good thing? If it’s an inventory clearance aren’t we all just happy the stuff that hasn’t been sold through the year gets a second chance to be sold instead...

omg the fashion archives is back I swear i've never seen this day coming I thought this was a boat meant to sink - already sunkI PROMISE I'm gonna TRY to keep these eps coming WEEEEEKLY. to all my archivists I love you thanks for listening to all my bs let's rock 2024 together!!!!!!!don't listen to anything im saying don't buy anything im wearingIM LOST TOOINSTAGRAMTIKTOK

is it a speedy? or is it an alma? even if it's a boite chapeau, it simply does not matter: they all come from the same tanneries, and it's painful there.don't listen to anything im saying don't buy anything im wearingIM LOST TOOINSTAGRAMTIKTOK

don't listen to anything im saying don't buy anything im wearing im lost too. But if you reaaaaally want to

YOU'LL FIND ME HERE:

⁠https://www.instagram.com/chez.amelie/⁠

⁠https://www.youtube.com/@chez.amelie

I was shocked to see that Alexander Wang has been washed of all of his sins by Anna Wintour at NYFW and now he's back to being a sweetheartdon't listen to anything im saying don't buy anything im wearingIM LOST TOOINSTAGRAMTIKTOK

When anonymity is the best marketing strategy of the '20sdon't listen to anything im saying don't buy anything im wearingIM LOST TOOINSTAGRAMTIKTOK

The difference between anti fashion in the 90s and anti fashion on tiktokdon't listen to anything im saying don't buy anything im wearingIM LOST TOOINSTAGRAMTIKTOK

You don't understand why Alexander Wang is coming back showcasing at NYFW after being accused by literally everyone to be a SP? Did you already start the countdown for Phoebe Philo's new brand launch? Do you see something Margiela in literally every single piece of clothing that is getting produced today? Are you simply fascinated by how trends work and how fashion gets forecasted? If you answered YES to everything from above, you finally found the one and only human soul th...