the fashion archives – Details, episodes & analysis

salone isn’t about furniture trades only. it’s becoming more and more about culture - fashion - networking my new-newsletter https://thefashionarchives.substack.com/what started in 1961 as a trade fair for italian furniture is now the unofficial soft launch of the global creative calendar. it’s milan’s design olympics, its most stylish week (more than mfw - it's like MORE REAL), and one of the best-kept secrets for fashion insiders who are actually doing things behind the scenes.we're talking about an annual design takeover where fashion people finally relax. no step-and-repeats, no chaos PR pitstops, no seat assignments — just editors, stylists, buyers, and directors walking slowly through installations, touching fabrics, asking questions, and talking like actual humans.this is where storytelling meets design. where prada hosts symposiums on moving trains. where loewe turns teapots into art. where jil sander reinterprets the s64 chair. where gucci reimagines bamboo as concept.salone is where the fashion industry’s deeper thinking happens — off-runway, off-season, off-brand (in the best way). it's strategy disguised as furniture. it’s presence without performance. and it’s where you’ll find the archive-makers, not just the content creators.fuorisalone — the city-wide offsite satellite shows — is where the real stuff goes down. brutalist parking garage exhibitions. rooftop lamp launches. conversations over espresso in courtyard cafés.salone isn’t loud. it’s smart.and if you're sleeping on it, you won’t after reading this newsletter.save the cheat sheets about where to eat, where to shop, which fashion brands are showcasing where that you'll find in my newsletter :)))also: walk without purpose.

YOU'LL FIND ME HERE

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youtube https://www.youtube.com/@chez.amelie

let’s start with what i hate, because that’s always more fun.suede leather? too delicate, hates water, fades in the sun. high-maintenance and never worth it. kitten heels? pain in disguise. the worst of both worlds—no height, no comfort, just suffering. scarves? idk something about them feels very i collect antique teacups and trauma. polka dots? lovely in an editorial. horizontal stripes? be serious.now, the good stuff.fringe on bags and jackets = yes. movement. drama. black knee-high boots? they fix everything. truly. ugly outfit? fixed. existential crisis? still cute. asymmetrical zippers, jackets, anything—yes. a little off-balance never hurt anyone. t-shirts with stupid quotes? love. the dumber the better. bonus points if it makes people do a double take. and my 501s? they’re basically my emotional support pants at this point.the fashion archives pod is where we rant, reflect, and reference.part therapy, part cultural commentary. i really hope you'll love this space as much as I do xdxdxd

you'll find me here

insta https://www.instagram.com/chez.amelie

youtube https://www.youtube.com/@chez.amelie

newsletter https://thefashionarchives.substack.com/

In this episode of the archives we’re diving into rick owens' aw 2025/2026 concordians.

Known for his architectural silhouettes and unapologetically avant-garde vision, rick continues to stay ahead by weaving emerging designers into his world—a move that’s cementing his relevance in today’s ever-evolving fashion system.

We’ll explore how these rising talents introduced bold, new dimensions to his aesthetic: think intricate leatherwork and boundary-pushing textile experimentation that expanded the owenscorp universe without losing its dark elegance.

Is this collaborative approach the blueprint for sustaining influence in fashion? let's talk.

don't listen to anything im saying don't buy anything im wearing im lost too

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a little here and there about margiela and mm6 - a great case study for a successful diffusion line

don't listen to anything im saying don't buy anything im wearing im lost too

 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠       ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TIKTOK⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠        ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DISCORD⁠⁠⁠

here we are!!!!! 2025 WE CAME TO SHINE

don't listen to anything im saying don't buy anything im wearing im lost too

 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠       ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TIKTOK⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠        ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DISCORD⁠⁠

from artisanal spring 2015 to artisanal spring 2024: ten years of Galliano at Margiela where innovation theatricality and craftsmanship became one. epic years but what is going to happen now? who's gonna take over if someone will take over?

don't listen to anything im saying don't buy anything im wearing im lost too

 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠       ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TIKTOK⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠        ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DISCORD⁠

having a secondhand business. is it still remunerative in 2024? in such a competitive market with a target audience that has such a high knowledge on how to source what to source and how much to pay for it, how can vintage stores survive with business models formulated in a pre tiktok era? let's talk.

don't listen to anything im saying don't buy anything im wearing im lost too

 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠       ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TIKTOK⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠        ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DISCORD⁠

pov: you're invited to a fashion show but where are you seating and what does that say about you? front row politics are always involved when prs are planning the seating but they keep channging and it's hard to keep up. here's my experience (::::

don't listen to anything im saying don't buy anything im wearing im lost too

 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠       ⁠⁠⁠⁠⁠⁠⁠⁠⁠TIKTOK⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠        ⁠⁠⁠⁠⁠⁠⁠⁠⁠DISCORD⁠

GUYS HERE IT IS!!!!!!!!! The luckiest person this of this whole giveaway is:

don't listen to anything im saying don't buy anything im wearing im lost too

 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠       ⁠⁠⁠⁠⁠⁠⁠⁠TIKTOK⁠⁠⁠⁠⁠⁠⁠⁠⁠        ⁠⁠⁠⁠⁠⁠⁠⁠DISCORD⁠

italiani all'estero nella moda: UNIAMOCI formiamo un partito tutto nostro

don't listen to anything im saying don't buy anything im wearing im lost too

 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠       ⁠⁠⁠⁠⁠⁠⁠TIKTOK⁠⁠⁠⁠⁠⁠⁠⁠        ⁠⁠⁠⁠⁠⁠⁠DISCORD⁠