Explore every episode of the podcast The Fairway to Retail Success: An AGM Podcast

Join us as we welcomes Alecia Lane, Director of Retail at Quail West Golf & Country Club and AGM Secretary/Treasurer, for a conversation about creating exceptional member experiences through innovation, relationships, and retail. Alecia shares how Quail West has built an award-winning retail program by staying ahead of trends, curating a diverse product mix that extends well beyond golf, and embracing a "behind the gate" philosophy that encourages members to shop within the club by offering convenience and thoughtfully selected products that reflect their lifestyle. She also discusses how creative retail events, visual merchandising, and collaboration across the club contribute to a dynamic shopping experience that keeps members engaged throughout the season. In addition, Alecia offers a preview of her Relationship Building seminar for AGM's Certified Retail Manager (CRM) program, shares why fostering meaningful connections is at the heart of retail success, and talks about hosting an AGM Regional Event at Quail West to bring golf retail professionals together for education and networking.

In this episode of The Fairway to Retail Success, Justine Cook sits down with Steve Risler, Senior Manager of Golf Retail at Whistling Straits and the 2026 AGM Merchandiser of the Year – Resort Category recipient. Steve shares how he built one of the most respected destination retail experiences in golf through a “prestige-first” philosophy—centered on curated assortments, limited-edition product capsules, and intentional visual merchandising. From balancing exclusivity with profitability to leveraging strong vendor partnerships and independent benchmarking, Steve offers a thoughtful look into what it takes to operate at a global standard. The conversation also explores how his team creates meaningful, memorable guest experiences, navigates the challenges of high-volume resort retail, and continues to evolve one of the industry’s most iconic golf shops.

In this episode of The Fairway to Retail Success, Justine Cook sits down with Katie Wiedmar, National Sales Manager for Green Grass Sales at johnnie-O and the 2023 PGA Merchandiser of the Year – Private Category recipient. Katie shares her journey from spending over a decade at Winged Foot Golf Club—where she built a member-focused merchandising strategy and helped prepare for the 2020 U.S. Open Championship—to her current role on the vendor side of the industry. Together, they discuss the importance of truly understanding your customer, how to prepare for high-profile events, and what makes strong partnerships between golf shops and brands. Katie also offers valuable insight into current apparel trends and how vendors can better support retail teams.

We sat down with Tracy Moffatt, owner of K&K Consulting and Adjunct Professor at Florida Gulf Coast University, to explore her decades-long impact on golf retail and merchandising education. Tracy has been an AGM member since 1998, served as Past President, and is a two-time AGM Educator of the Year recipient, most recently in 2025. In this episode, Tracy shares her journey from corporate retail with JCPenney to private club operations, and now consulting and teaching. She dives into the importance of education and professional development in golf retail, the critical role of retail math in driving profitability, and common merchandising challenges she helps facilities overcome. Tracy also offers practical advice for aspiring golf retail professionals and discusses emerging trends shaping the industry today.

In this episode of The Fairway to Retail Success, we sat down with Jared Henzlik, PGA, Director of Retail at Big Cedar Lodge and the 2026 PGA of America Merchandiser of the Year – Resort Category. With more than 25 years of experience across golf operations, specialty retail, and apparel sales, Jared brings a unique perspective from both the vendor and buyer sides of the industry. During our conversation, he shares insights on building stronger vendor relationships, what it means to be a “vendor-friendly buyer,” and how systems like vendor scorecards can help create more productive partnerships. Jared also discusses how he evaluates new brands, his approach to leading retail at Big Cedar Lodge, and advice for professionals looking to grow their careers in golf retail.

In this episode of The Fairway to Retail Success, Justine Cook sits down with Jennifer Roddy, AGM’s Vice President and Merchandise Manager at Hyatt Regency Lost Pines Resort and Spa in Austin, Texas. A longtime leader in the golf retail industry, Jennifer has been an AGM member for more than 30 years and is a Certified Retail Manager graduate. She has spent nearly three decades with Hyatt Hotels, contributing to multiple property openings and consulting with golf operations across the country. In addition to her work with Hyatt, Jennifer operates the Central Texas Golf & Resort Show and currently serves as co-chair of the AGM Education Committee. Jennifer shares her journey into the golf industry, her experience working on both the merchandising and vendor sides of the business, and the perspective she’s gained from more than three decades in the industry. She also reflects on how the golf retail landscape has evolved over the years, the importance of industry involvement, and the opportunities she sees ahead for merchandisers and retail leaders.

In this special episode of The Fairway to Retail Success, Justine Cook is joined by two of the founding members of the Association of Golf Merchandisers, Jackie Jacquemoud and Brett Moore Graham. More than 35 years ago, Jackie and Brett, alongside other early industry leaders, helped bring a bold vision to life—creating a dedicated community for golf merchandisers centered around education, connection, and professional growth. What began as an idea has since evolved into the AGM we know today. In this conversation, Jackie and Brett reflect on their individual journeys into golf retail, the inspiration behind launching the AGM, and what those early days of building the organization really looked like. They also share their perspective on how the industry has transformed over the decades, the impact the AGM has had on the profession, and the lessons they hope today’s merchandisers will carry forward.

Join us for a special live episode of The Fairway to Retail Success, recorded during the AGM Northeast Regional Event at Baltusrol Golf Club on April 22, 2026. In this fireside chat, Justine Cook sits down with Susan Shade of Tharanco Lifestyles and Jake Lecky of Hudson Sutler to explore the evolving relationship between vendors and golf shops. Susan and Jake share insights on how their brands have grown alongside the changing golf consumer, what’s currently resonating in Northeast markets, and how merchandisers can build stronger, more strategic partnerships to drive engagement and sell-through. From lifestyle product trends to defining what makes a standout club partner, this conversation offers valuable perspective from the vendor side of the business. They also offer practical advice for merchandisers planning for the upcoming season, making this a timely and insightful discussion for anyone looking to elevate their retail strategy.

In this episode of The Fairway to Retail Success, we welcome Ryan Austad, President and CEO of Austad’s Golf, one of the country’s oldest family-owned golf retailers. Ryan shares how growing up in the family business shaped his approach to customer experience and merchandising, what he learned during his years as a management consultant, and how he balances honoring Austad’s legacy with keeping stores fresh and relevant for today’s golfers. We also explore his strategies for building strong team culture, connecting with customers in off-course retail, and thinking with a long-term, generation-to-generation perspective. Plus, Ryan shares his insights on evolving golf retail trends and advice for those starting their careers in the industry.

In this episode of The Fairway to Retail Success, Justine Cook welcomes Aimee Ganote, Director of Retail at Capital City Club in Atlanta, GA. Aimee shares how her people-centered approach and passion for relationship-building have shaped her career in golf retail. She discusses her transition from sales to merchandising, the value of thoughtful partnerships with brands like Sid Mashburn, enewton, and House of Fleming, and her experience leading Capital City Club’s Brookhaven shop renovation. Aimee also highlights the power of collaboration among Atlanta’s merchandisers through the ABC Buying Club, and how connecting with peers continues to strengthen both her team and her retail program.

Join Justine Cook on The Fairway to Retail Success as she sits down with Jodi Gascoigne, a South Florida retail leader whose two-decade career spans premier clubs including The Polo Club of Boca Raton, Royal Palm Yacht & Country Club, Quail Valley, and Mizner Country Club. Jodi shares her journey, the mentors and lessons that shaped her, and the innovative ways she’s leveraging technology—like Golf Genius Golf Shop—and creative member engagement to elevate the retail experience. From Instagram Live “QVC-style” product showcases to planning a brand-new Golf Shop at The Country Club at Mirasol, Jodi offers actionable insights on leadership, collaboration, and energizing your team.

In this episode of The Fairway to Retail Success, Justine Cook sits down with Taylor Ramiz, Golf Shop Manager at Manasquan River Golf Club in Brielle, New Jersey. A 2025 graduate of the AGM Certified Retail Manager Program and a 2026 AGM Platinum Award - Top 100 Golf Shop recipient, Taylor brings a fresh, business-minded perspective to golf retail. Taylor shares her journey from working in membership to leading a thriving, pro-owned retail operation, and how her MBA in Business Management shaped her approach to strategy and storytelling. She discusses the creation of her innovative Osprey Club program, her approach to visual merchandising and social media branding, and the lessons she’s learned about leading a successful pro-owned shop. Tune in for a conversation on creativity and the art of retail in a pro-owned environment.

Join us as we welcome Devon Thew, Director of Retail for Kiawah Island Club, who shares how she’s helped shape Kiawah’s multi-location retail program into a dynamic and connected member experience. From mentoring rising merchandisers to launching new retail ventures across golf, fitness, and lifestyle categories, Devon’s story is a testament to adaptability, innovation, and the power of mentorship in retail leadership.

Join us as we welcome Ed Winiecki, PGA, Assistant Executive Director of the Southern California PGA Section, who shares insights from his remarkable career in golf leadership. A Certified PGA Professional in all six areas of expertise, a Certified Club Manager (CMAA), and a 14-time PGA Chapter and Section award winner, Ed brings a wealth of experience and perspective to the conversation. He reflects on the lessons learned from decades of leadership - from empowering teams and fostering creativity to thinking beyond traditional retail boundaries. His story is a testament to curiosity, collaboration, and mentorship, offering valuable insight into what it means to lead with purpose and inspire growth across every part of the golf operation.

In this episode of The Fairway to Retail Success, host Justine Cook sits down with Kathryn Alter, Golf Shop Manager and Buyer for Arrowood Golf Course in Oceanside, California—and the AGM’s 2026 International Merchandiser of the Year for a Public Facility. Kathryn has brought a private-club polish to a public-course setting, redefining Arrowood’s guest experience through creativity, leadership, and community connection. She shares how she balances heart and strategy in retail management, the inspiration behind her interactive promotions, and how her “Make a Day of It” campaign helps create a seamless and memorable guest experience across the property. Listeners will walk away inspired by Kathryn’s thoughtful approach to merchandising, staff engagement, and the operational systems that keep Arrowood’s retail program thriving.

In this episode of The Fairway to Retail Success, we sit down with Bonnie Hamilton, Director of Retail at Washington Golf & Country Club in Arlington, VA. With a fashion foundation from Perry Ellis and Bloomingdale’s, Bonnie has redefined what a golf shop can be - bringing style, innovation, and creativity to the fairways. She shares how her team has expanded corporate sales, embraced co-branding partnerships, and built a boutique-style shop culture rooted in mentorship and the club’s “Be Better Today” philosophy. Tune in for insights on trendspotting, collaboration, and keeping your retail strategy fresh and inspiring year after year.

In this episode of The Fairway to Retail Success, host Justine Cook is joined by Ann Cantrell, Associate Professor at the Fashion Institute of Technology and owner of Annie’s Blue Ribbon General Store. Together, they explore how golf retailers can bring their shops to life through storytelling and community connection. Ann shares insights on emerging retail trends for 2026, including colors and silhouettes, along with lessons from mainstream fashion and lifestyle brands, and how to create a true “third space” experience that inspires and engages customers.

Get ready for the 2026 PGA Merchandise Show with insider guidance from Michelle Kempe, Vice President of Retail for Escalante Golf. With 25 years of experience across private clubs, resorts, and multi-club management, Michelle shares her playbook for buyers—covering how to prepare before the show, prioritize vendors and trends, avoid common pitfalls, and turn takeaways into actionable strategies. Whether you’re a first-time attendee or a seasoned buyer, this episode will help you maximize your time in Orlando and elevate your shop’s success.

Orlando, here we come! In this episode, Justine Cook walks us through everything you need to know for the 2026 AGM Retail Conference: from hands-on morning workshops and networking opportunities to an unforgettable closing keynote and a few fun surprises along the way. Whether you’re already registered or considering joining last-minute, this episode is your guide to planning your day, getting inspired, and making the most of the conference experience. Get more information including registration details at www.agmretailconference.com.

In this episode of The Fairway to Retail Success, we sit down with Benji Boyter, Director of Retail at Pinehurst Resort, to explore what it takes to keep a multi-shop operation aligned and thriving. Benji shares his journey from Kiawah Island to The Sea Pines Resort and now Pinehurst, along with his strategies for maintaining brand standards, managing an iconic logo program, and developing a high-performing retail team. Whether you’re leading a single shop or a sprawling resort operation, this conversation is full of practical takeaways and fresh ideas.

In this episode of The Fairway to Retail Success, Justine Cook welcomes Grace Hurley, PGA Professional and Vice President of Brands and National Events at Catapult. Grace reflects on her career journey from award-winning retail leadership at Ponte Vedra Inn & Club to her current role shaping brand partnerships and national events. She shares her strategies for team development, insights on evolving industry trends, and advice for young professionals aspiring to lead with purpose in golf retail and beyond.

With a career that spans both the shop floor and the brand side, Andrew Blatnik brings a unique perspective to golf retail. Now National Sales Manager – Golf at Imperial, he reflects on his path from PGA Assistant Golf Professional to Director of Retail Operations at Oak Hill Country Club and shares what it takes to succeed in today’s evolving industry. Drawing on his award-winning tenure at Oak Hill, Andrew offers practical advice for merchandisers looking to grow their careers beyond the shop, insights into the shifting vendor–club relationship, and a behind-the-scenes look at how brand-side leaders are responding to the future of golf retail.

In this episode of The Fairway to Retail Success, Justine sits down with Victoria Matthews, Director of Retail at St. Andrews Country Club in Boca Raton, Florida. Victoria shares how her commitment to member service and staff development has helped drive double-digit sales growth in the shop. From creating a one-stop retail experience to implementing a member-friendly return policy, Victoria offers practical insights into building a high-performing team and delivering exceptional service every day.

Get inspired to deck the halls of your shop this season with Kelly Simon Anderson, Merchandiser at Baltusrol Golf Club - recognized as an AGM Platinum Award “Best of the Best” winner in both 2024 and 2025. Kelly shares her career journey from her early start in Florida to her longtime role at Baltusrol, where she has become known for her creativity and attention to detail in visual merchandising. She also discusses the inspiration behind her business, Signs by Simon, where she crafts custom fixtures, displays, and signage for golf shops. From folding techniques and spatial planning to festive backdrops, décor, and holiday games, Kelly reveals her process for transforming the shop into a true Christmas wonderland each year.

In this episode of The Fairway to Retail Success, Justine is joined by Ben Lorenzen, CCM, Creative Director at Champions Run in Omaha, NE and closing keynote speaker at the 2025 AGM Retail Conference. Ben is known for his imaginative approach to private club marketing, technology, and member engagement. He shares how thinking outside the box has helped his team reimagine how members connect with the club experience—from innovative retail concepts to standout cross-department collaborations. Tune in for a creative and practical conversation full of ideas to help merchandisers bring fresh energy to their retail strategy.

In this episode of The Fairway to Retail Success, Justine sits down with Heather Hadley, Senior Buyer and Merchandise Manager at the award-winning Haggin Oaks Golf Super Shop in Sacramento, California. A Certified Retail Manager and longtime AGM member, Heather shares how she blends trend awareness, customer insight, and data-driven decisions to create a standout shopping experience. From curating vintage collections to maximizing vendor relationships and trade show strategies, Heather offers practical takeaways and inspiration for buyers at every level.

In this inspiring episode of The Fairway to Retail Success, Justine chats with Wendy Cash, Retail Manager at The Country Club of Virginia and a 2025 AGM Platinum Award winner. Wendy shares how she has fostered a culture rooted in joy, learning, and genuine connection. From staff training games like "Jeopardy" to her “Clothes for a Cause” sale and ladies’ focus groups, Wendy’s creative, people-first approach makes a lasting impact. Tune in for heartfelt stories, practical tips, and a reminder that positivity and resilience are powerful retail tools.

In this episode of The Fairway to Retail Success, we sit down with Meghann Butcher, CEO and founder of RepSpark, to explore how technology, transparency, and trust are changing the wholesale landscape. Meghann shares her journey building the leading B2B platform for lifestyle brands, how RepSpark helps vendors grow smarter, and what trends are shaping vendor–retailer relationships in 2025 and beyond. Whether you're looking to boost reorders, deepen existing relationships, or expand into new accounts—this episode is packed with insights.

In this episode, Justine Cook sits down with Maggie Flurschutz, Director of Retail at Baltusrol Golf Club, to explore her journey from PGA Professional Golf Management student to leading one of the most recognized golf shops in the country. With deep ties to the game and a passion for merchandising, Maggie shares the branding and retail strategies that have helped Baltusrol earn consecutive Top 10 Best of the Best AGM Platinum Awards. Tune in as they discuss the club’s celebrated retail culture, the impact of its brand book, and innovative programs like Members Only microsites and Member Guest raffles. From vendor partnerships to member engagement, this episode is full of insights for anyone looking to elevate their retail game.

In this episode of The Fairway to Retail Success, we sit down with Jason Loomis, Executive Director at Great River Golf Club and the PGA of America’s 2024 National Merchandiser of the Year for public facilities. Jason shares how he transformed Great River Golf Club from a daily fee operation into a thriving university golf course with an award-winning retail program. Join us as Jason breaks down the key strategies that reshaped the shop’s success, from optimizing inventory and driving sales to staying ahead in the evolving world of golf retail.

In this episode of The Fairway to Retail Success, we sit down with Ali Putnam, founder of A. Putnam, a brand transforming women’s golf apparel with its Resort-to-Sport concept. Ali shares her journey from concept to creation, insights on the evolution of women’s golf fashion, and how retailers can effectively introduce and merchandise A. Putnam in their shops. Plus, she offers valuable advice for emerging brands looking to make their mark in the competitive golf apparel space. Tune in for an inspiring conversation on the future of women’s golfwear and how A. Putnam is redefining style both on and off the course!

In this episode of The Fairway to Retail Success, we sit down with industry icon Laura Robinson Alcocer, former Director of Retail at Pinehurst Resort and now Vice President of Green Grass Retail at Legends Global Merchandise. Laura shares insights from her 30-year career, including key strategies that drove Pinehurst’s retail success, the latest trends shaping golf merchandising, and expert advice for those looking to grow in the business.

In this episode of The Fairway to Retail Success, Justine Gray sits down with Emily Gifford, Director of Retail at Boca West Country Club, to explore her journey in golf retail and the strategies behind her award-winning operation. Emily shares how shifting member demographics have influenced buying behavior and her approach to keeping seasonal members engaged year-round. We also dive into Boca West’s commitment to delivering a luxury shopping experience, from merchandising standards to daily operational efficiencies. Whether you're looking to refine your retail strategy or implement new event-driven sales tactics, this conversation is packed with valuable insights you won’t want to miss!

In this episode of The Fairway to Retail Success, host Justine Gray sits down with Tracey Stearns, Director of Retail at Congressional Country Club, to discuss how she has built an award-winning retail operation. Tracey shares insights on Congressional’s Centennial merchandise initiative, the impact of vendor-led education, and the success of their holiday gift guide featuring interactive video content. From private label development to elevating the member experience, tune in for expert strategies to take your retail operation to the next level!

In this episode of The Fairway to Retail Success, host Justine Gray chats with Bart Romano, PGA, Director of Golf at Caledonia Golf & Fish Club and True Blue Golf Club. Bart shares how he transformed Caledonia’s pro shop into a high-performing retail destination through creative promotions, interactive merchandising, and a focus on guest experience. From e-commerce insights to innovative sales strategies like “Merch Madness,” tune in for actionable takeaways to elevate your golf shop’s success!

In this episode of The Fairway to Retail Success, we’re joined by Caroline Basarab, a true icon in golf retail. With an award-winning career spanning decades, Caroline has shaped the industry through innovation, leadership, and an unwavering commitment to excellence. As the Director of Retail at Reynolds Lake Oconee, she shares insights on merchandising strategy, sales optimization, and staff development. Plus, she offers valuable advice for AGM merchandisers looking to elevate their operations. Don’t miss this conversation with one of golf retail’s most influential leaders!

In this episode of The Fairway to Retail Success, host Justine Gray sits down with Katie Gates, Director of Retail at Interlachen Country Club—one of AGM’s 2025 Top 10 Best of Best Platinum Award recipients. With a background in menswear retail and a sharp business mindset, Katie has transformed the member shopping experience through innovative marketing, strategic merchandising, and a balance of tradition and modern retail techniques. From high-ticket holiday sales to digital engagement and visual storytelling, Katie shares her strategies for driving revenue and member loyalty. Tune in for insights on elevating private club retail and what’s next for Interlachen’s award-winning shop!

In this episode of The Fairway to Retail Success, Justine Gray sits down with Jeff Piltch, Partner at Tee Commerce, to explore how golf shops can embrace e-commerce without added workload or inventory risk. Jeff shares insights on his journey with Tee Commerce, key industry trends, and the impact of technology on golf retail. As the first AGM vendor parnter to complete the Certified Retail Manager program, he also discusses the value of ongoing education for vendors. Don't miss expert advice on positioning your shop for success in the digital space!

In this episode of The Fairway to Retail Success, host Justine Gray chats with Cathy Amelink, Director of Retail at Woodmont Country Club, a 2025 AGM Best of the Best Platinum Award winner. Cathy shares the strategies that set Woodmont apart, from innovative communication and merchandising tactics to staff development and event-driven retail. Tune in for insights on creating an award-winning golf shop experience!

In this episode of The Fairway to Retail Success, Kristen Everard, Director of Retail at Atlanta Athletic Club and 2025 AGM Platinum Award recipient and Cashman Award for Visual Excellence winner, shares her winning formula for visual excellence and retail innovation. From standout merchandising strategies to unique member experiences like the TaylorMade tour van, Kristen offers insights on creating an award-winning shop and mentoring the next generation of golf retail professionals. Tune in for expert tips and inspiration!

In this episode of The Fairway to Retail Success, host Justine Gray sits down with Kelsey Jo Holsten, AGM Regional Director for the Pacific/Hawaii Region and a 2025 Top 10 Best of the Best AGM Platinum Award recipient. Kelsey Jo shares insights into crafting an award-winning retail experience at Monterey Peninsula Country Club, curating exclusive product assortments, and creating VIP shopping experiences. Tune in for expert advice on elevating private club merchandising and staying ahead of evolving member expectations!

Join Justine Gray as she interviews Mr. Style himself, Marty Hackel, live at the 2025 AGM Retail Conference in Orlando, FL. Marty gives us a State of the Union on the retail landscape in the Golf Industry. How has the relaxed lifestyle changed the fashion world?

Welcome to "The Fairway to Retail Success: An AGM Podcast!" This podcast is your go-to resource for all things golf retail, bringing together the voices that shape our industry. Our mission at AGM is to elevate retail, enhance relationships, and educate always. At its heart, this podcast is about our AGM community—celebrating achievements, innovations, and bringing together professionals from across our industry. So, grab a cup of coffee, settle in, and let’s unlock your shop’s full potential—one episode at a time.