The Fairway to Retail Success: An AGM Podcast – Details, episodes & analysis

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The Fairway to Retail Success: An AGM Podcast

Association of Golf Merchandisers

Business

Leisure

Sports

Frequency: 1 episode/14d. Total Eps: 43

The AGM Podcast is your go-to resource for all things golf retail, bringing together the voices that shape our industry. Whether you’re looking for fresh marketing ideas, merchandising tips, or simply a bit of inspiration to tackle your next project, you’ll find it here. So, grab a cup of coffee, settle in, and let’s unlock your shop’s full potential—one episode at a time!

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Data updated on 10/09/2026

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https://www.agmretailconference.com
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Score global : 42%

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043 Trendsetting Retail & Member Experiences with Alecia Lane, AGM Secretary/Treasurer

Episode 43

Tuesday, September 8, 2026 • Duration 31:18

Join us as we welcomes Alecia Lane, Director of Retail at Quail West Golf & Country Club and AGM Secretary/Treasurer, for a conversation about creating exceptional member experiences through innovation, relationships, and retail. Alecia shares how Quail West has built an award-winning retail program by staying ahead of trends, curating a diverse product mix that extends well beyond golf, and embracing a "behind the gate" philosophy that encourages members to shop within the club by offering convenience and thoughtfully selected products that reflect their lifestyle. She also discusses how creative retail events, visual merchandising, and collaboration across the club contribute to a dynamic shopping experience that keeps members engaged throughout the season. In addition, Alecia offers a preview of her Relationship Building seminar for AGM's Certified Retail Manager (CRM) program, shares why fostering meaningful connections is at the heart of retail success, and talks about hosting an AGM Regional Event at Quail West to bring golf retail professionals together for education and networking.

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042 Inside Whistling Straits with 2026 AGM Merchandiser of the Year - Resorts: Steve Risler

Episode 42

Tuesday, August 25, 2026 • Duration 38:28

In this episode of The Fairway to Retail Success, Justine Cook sits down with Steve Risler, Senior Manager of Golf Retail at Whistling Straits and the 2026 AGM Merchandiser of the Year – Resort Category recipient. Steve shares how he built one of the most respected destination retail experiences in golf through a “prestige-first” philosophy—centered on curated assortments, limited-edition product capsules, and intentional visual merchandising. From balancing exclusivity with profitability to leveraging strong vendor partnerships and independent benchmarking, Steve offers a thoughtful look into what it takes to operate at a global standard. The conversation also explores how his team creates meaningful, memorable guest experiences, navigates the challenges of high-volume resort retail, and continues to evolve one of the industry’s most iconic golf shops.

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041 From Fairways to Partnerships: Katie Wiedmar on Elevating Golf Retail from Both Sides

Episode 41

Tuesday, August 11, 2026 • Duration 32:36

In this episode of The Fairway to Retail Success, Justine Cook sits down with Katie Wiedmar, National Sales Manager for Green Grass Sales at johnnie-O and the 2023 PGA Merchandiser of the Year – Private Category recipient. Katie shares her journey from spending over a decade at Winged Foot Golf Club—where she built a member-focused merchandising strategy and helped prepare for the 2020 U.S. Open Championship—to her current role on the vendor side of the industry. Together, they discuss the importance of truly understanding your customer, how to prepare for high-profile events, and what makes strong partnerships between golf shops and brands. Katie also offers valuable insight into current apparel trends and how vendors can better support retail teams.

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040 Mastering Golf Retail: Insights from Tracy Moffatt, 2025 AGM Educator of the Year and Adjunct Professor

Episode 40

Tuesday, July 28, 2026 • Duration 32:13

We sat down with Tracy Moffatt, owner of K&K Consulting and Adjunct Professor at Florida Gulf Coast University, to explore her decades-long impact on golf retail and merchandising education. Tracy has been an AGM member since 1998, served as Past President, and is a two-time AGM Educator of the Year recipient, most recently in 2025. In this episode, Tracy shares her journey from corporate retail with JCPenney to private club operations, and now consulting and teaching. She dives into the importance of education and professional development in golf retail, the critical role of retail math in driving profitability, and common merchandising challenges she helps facilities overcome. Tracy also offers practical advice for aspiring golf retail professionals and discusses emerging trends shaping the industry today.

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039 2026 PGA Merchandiser of the Year - Resorts Jared Henzlik on Vendor Partnerships, Retail Strategy, and Success at Big Cedar Lodge

Episode 39

Tuesday, July 14, 2026 • Duration 34:09

In this episode of The Fairway to Retail Success, we sat down with Jared Henzlik, PGA, Director of Retail at Big Cedar Lodge and the 2026 PGA of America Merchandiser of the Year – Resort Category. With more than 25 years of experience across golf operations, specialty retail, and apparel sales, Jared brings a unique perspective from both the vendor and buyer sides of the industry. During our conversation, he shares insights on building stronger vendor relationships, what it means to be a “vendor-friendly buyer,” and how systems like vendor scorecards can help create more productive partnerships. Jared also discusses how he evaluates new brands, his approach to leading retail at Big Cedar Lodge, and advice for professionals looking to grow their careers in golf retail.

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038 AGM’s Vice President Jennifer Roddy on Merchandising, Leadership, and Industry Growth

Episode 38

Tuesday, June 30, 2026 • Duration 31:40

In this episode of The Fairway to Retail Success, Justine Cook sits down with Jennifer Roddy, AGM’s Vice President and Merchandise Manager at Hyatt Regency Lost Pines Resort and Spa in Austin, Texas. A longtime leader in the golf retail industry, Jennifer has been an AGM member for more than 30 years and is a Certified Retail Manager graduate. She has spent nearly three decades with Hyatt Hotels, contributing to multiple property openings and consulting with golf operations across the country. In addition to her work with Hyatt, Jennifer operates the Central Texas Golf & Resort Show and currently serves as co-chair of the AGM Education Committee. Jennifer shares her journey into the golf industry, her experience working on both the merchandising and vendor sides of the business, and the perspective she’s gained from more than three decades in the industry. She also reflects on how the golf retail landscape has evolved over the years, the importance of industry involvement, and the opportunities she sees ahead for merchandisers and retail leaders.

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037 Jackie Jacquemoud & Brett Moore Graham: Founding Members of the AGM Share Their Story

Episode 37

Tuesday, June 16, 2026 • Duration 45:04

In this special episode of The Fairway to Retail Success, Justine Cook is joined by two of the founding members of the Association of Golf Merchandisers, Jackie Jacquemoud and Brett Moore Graham. More than 35 years ago, Jackie and Brett, alongside other early industry leaders, helped bring a bold vision to life—creating a dedicated community for golf merchandisers centered around education, connection, and professional growth. What began as an idea has since evolved into the AGM we know today. In this conversation, Jackie and Brett reflect on their individual journeys into golf retail, the inspiration behind launching the AGM, and what those early days of building the organization really looked like. They also share their perspective on how the industry has transformed over the decades, the impact the AGM has had on the profession, and the lessons they hope today’s merchandisers will carry forward.

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036 Live Fireside Chat with Susan Shade & Jake Lecky at the AGM Northeast Regional Event 2026

Episode 36

Tuesday, June 2, 2026 • Duration 31:39

Join us for a special live episode of The Fairway to Retail Success, recorded during the AGM Northeast Regional Event at Baltusrol Golf Club on April 22, 2026. In this fireside chat, Justine Cook sits down with Susan Shade of Tharanco Lifestyles and Jake Lecky of Hudson Sutler to explore the evolving relationship between vendors and golf shops. Susan and Jake share insights on how their brands have grown alongside the changing golf consumer, what’s currently resonating in Northeast markets, and how merchandisers can build stronger, more strategic partnerships to drive engagement and sell-through. From lifestyle product trends to defining what makes a standout club partner, this conversation offers valuable perspective from the vendor side of the business. They also offer practical advice for merchandisers planning for the upcoming season, making this a timely and insightful discussion for anyone looking to elevate their retail strategy.

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035 Generations of Golf Retail: Ryan Austad’s Journey at Austad’s Golf

Episode 35

Tuesday, May 19, 2026 • Duration 30:11

In this episode of The Fairway to Retail Success, we welcome Ryan Austad, President and CEO of Austad’s Golf, one of the country’s oldest family-owned golf retailers. Ryan shares how growing up in the family business shaped his approach to customer experience and merchandising, what he learned during his years as a management consultant, and how he balances honoring Austad’s legacy with keeping stores fresh and relevant for today’s golfers. We also explore his strategies for building strong team culture, connecting with customers in off-course retail, and thinking with a long-term, generation-to-generation perspective. Plus, Ryan shares his insights on evolving golf retail trends and advice for those starting their careers in the industry.

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034 Building Community Through Connection: A Conversation with Aimee Ganote of Capital City Club

Episode 34

Tuesday, May 5, 2026 • Duration 37:38

In this episode of The Fairway to Retail Success, Justine Cook welcomes Aimee Ganote, Director of Retail at Capital City Club in Atlanta, GA. Aimee shares how her people-centered approach and passion for relationship-building have shaped her career in golf retail. She discusses her transition from sales to merchandising, the value of thoughtful partnerships with brands like Sid Mashburn, enewton, and House of Fleming, and her experience leading Capital City Club’s Brookhaven shop renovation. Aimee also highlights the power of collaboration among Atlanta’s merchandisers through the ABC Buying Club, and how connecting with peers continues to strengthen both her team and her retail program.

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The Fairway to Retail Success: An AGM Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

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Shared links between episodes and podcasts

RSS feed quality and score

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The Fairway to Retail Success: An AGM Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other1

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Other1

Apple Podcasts

Spotify