The Everyday Storyteller – Details, episodes & analysis

This episode is the final part of my special Brand Story Masterclass dedicated to getting your brand story written once and for all and giving you the confidence and know-how to get out there and tell it.

If you get your brand story straight, you'll have a whole heap of content ready to go. It's perfect for your website - a refreshing change to an About Me page. Check out Lucy and Yak for a great - and highly creative - example.

Your values also hold exciting content to show others what the experience of working with you or buying your products would look and feel like them. Bring this to live on your website or social media. Oatly is bloomin' brilliant at this.

But beyond just your website or social media bio, where else can you use your story?

• Introducing yourself at a networking group. No more scrabbling around for the right words to say; your brand story drips effortlessly off your tongue.
• Entering your brilliant self for an award or pitching yourself to journalists or investors? Your brand story makes for a much more interesting that'll catch their eye and make you more memorable.
• Sharing real-life stories of when you went above and beyond to help someone. Or when you responded to a social, political or environmental issue that's part of your story that highlights your values.
• Bringing your vision to life creatively by painting a picture with words of your future-inspired world.
• Sharing your journey and how you ended up doing what you're doing now. Don't forget to include what you learned along the way (good and bad) and how this helps you now solve your customer's problems.

If you'd like more ideas, grab a copy of my workbook - How to tell Business Stories, which includes ten story templates you can customise and make your own.

Do you want to continue the conversation or get extra support with telling your story?

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

The brilliant Suzi @story_publishing produces this podcast.

Ok, this is simple. We, as people, look to work with others or buy from brands that share the same values. If you don't talk about your values, how will we ever know what you stand for? It sounds like a lost opportunity to me…

As a brand, your values are the principles that guide you in everything you do. And, if you have people working for you or plan to bring them on board in the future, they also suggest what you expect from others.

Here are my top tips for thinking about your values.

1. Be true to yourself. Don't say what you think others want to or expect to hear.
2. Don't discuss a value, like sustainability or diversity, just because you see everyone else doing it. It will trip you up in the future.
3. Dig deeper beyond the obvious. Being honest, transparent, fun or working with integrity are all fine, but what do those words mean to you personally?
4. Think about how you can say what you mean with different, more creative words in line with your brand style. You can have fun with it too.
5. Don't forget to tell your audience what these values mean to do them. How do they impact the experience of working with you, and how do they 'add value' (excuse the pun) to their sense of right and wrong?

Do you want to continue the conversation or get extra support with telling your story?

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

The brilliant Suzi @story_publishing produces this podcast.

Being a female business owner, you can sometimes feel like you’re a square peg in a round hole. But when you find others just like you, that changes everything. Suddenly, you're not alone in your journey; you're part of a collective force, each with your own unique experiences and stories.

So, how do you spot when a group of people are right for you? Here are 5 green flags to look out for:

1. You feel energised, not drained, after spending time with them
2. There’s a genuine exchange of support and ideas
3. They celebrate your victories as much as you do
4. You can be vulnerable without judgement
5. They inspire you to grow and evolve

For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.

5-Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing

I work on a lot of brand stories for small and independent brands. You would be surprised how many business owners realise, when prodded a little by me, that their ideal customer is actually themselves. Perfect - you’ve got the ideal insight into what your customers are struggling with, how they see the world etc, because it’s you (word of warning - do test your views once in a while, they may be similar but assumption is never a good thing)

But what happens when you’re selling to an audience unlike yourself?

Even if we can’t truthfully identify with our audience, maybe you sell predominately to a different gender, different ages or people who come from a very different culture to you, we can take the time to understand them by inviting them to share their stories and more importantly, by listening to them. 

Because you never know where you will find the connections, things in common, similar world views, value or ethics. And once you do, these are the areas you can use to build stronger, more trusted relationships based on shared experiences, fears, hopes and dreams. 

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing

Welcome to this special Everyday Storyteller Masterclass series, 5 short episodes designed to help you take the theory of storytelling and put it into action by writing your own stories. 

In this episode, I share a few of the big storytelling mistakes I've made so you don't have and give you a load of tips for telling a brilliant story.

To help you even further, I’ve also created a FREE workbook to accompany the series which you can download here: 

Want to get some extra 1:1 support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing

Welcome to this special Everyday Storyteller Masterclass series, 5 short episodes designed to help you take the theory of storytelling and put it into action by writing your own stories. 

When it comes to storytelling, structure really is your best friend. In this episode, I take you through a standardised structure (the exact one I use) and how to make it your own when writing and telling your business stories.

To help you even further, I’ve also created a FREE workbook to accompany the series which you can download here: 

Want to get some extra 1:1 support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing

Welcome to this special Everyday Storyteller Masterclass series, 5 short episodes designed to help you take the theory of storytelling and put it into action by writing your own stories. 

Are words really all that are needed to turn a dull story into a compelling one? In this episode, we'll take the bare bones of your story and explore different techniques for making your words sparkle and shine, like adding drama and emotion.

To help you even further, I’ve also created a FREE workbook to accompany the series which you can download here: 

Want to get some extra 1:1 support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing

Welcome to this special Everyday Storyteller Masterclass series, 5 short episodes designed to help you take the theory of storytelling and put it into action by writing your own stories. 

Good storytelling is always about substance over style. In this episode, we'll walk through the different questions you need to ask yourself about the story you're writing to make sure it's packed full of all the interesting things your audience will want to hear most about.

To help you even further, I’ve also created a FREE workbook to accompany the series which you can download here: 

Want some extra 1:1 support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing

Welcome to this special Everyday Storyteller Masterclass designed to help you take the theory of storytelling and put it into action by writing your own stories. 

Over this, and the next four episodes, I will be showing you what makes up a compelling story and how to structure one in a way that works for you and your business. 

To help you even further, I’ve also created a FREE workbook to accompany the series which you can download here: 

Want to get some extra 1:1 support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing

Ok, for many of you this might be the thing of nightmares (it is for me!) but imagine for a moment that you’re stood up in front of the Dragon’s trying to persuade Deborah, Steven or Peter to invest in your business idea. All eyes are on you, beads of sweat drip down your face and you just know you’re blushing. What do you do? Baffle them with loads of numbers in the hope it’ll make you sound clever. Or do you tell them a story and win over their hearts and minds? 

In this episode we explore how to use emotion when pitching your ideas and the different stories 

you could you tell to fire up the heart winning chemicals in your ideal client’s brain. 

Want to get ready for next week's masterclass - How To Write Your Story? Download your FREE workbook now and tune in to the next 5 episodes. https://mailchi.mp/22-stories/everydaystorytellermasterclass

Want to continue the conversation or get some extra support with telling your story? 

Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com

This podcast is produced by the brilliant Suzi @story_publishing