The Espresso Hour – Details, episodes & analysis

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The Espresso Hour

The Espresso Hour

Dickie Bush and Nicolas Cole

Business
Business

Frequency: 1 episode/16d. Total Eps: 57

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In each episode, we share our insights, tactics, and lessons learned as we scale our writing education company to $10mm. If you're looking for "insider" tips to help you grow and scale your digital business, you're going to love The Espresso Hour!
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  • 🇩🇪 Germany - entrepreneurship

    01/09/2024
    #61

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Score global : 59%


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Our Final Episode in the Shipyard

Episode 59

jeudi 30 mai 2024Duration 37:36

Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com

In episode 37 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole catch up on the past 4-6 weeks of the business, discuss how to monetize digital products, and upcoming travel plans.

(00:00) Intro
(01:16) Saying Goodbye To The Shipyard
(05:10) RecappIng The Past 4 Weeks
(20:07) Monetizing Digital Products
(30:23) Traveling The Next Few Months

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Write with ChatGPT like a PRO: https://yt.startwritingwithai.com

Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com

• Follow Dickie on Twitter: http://twitter.com/dickiebush
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush

• Follow Cole on Twitter: https://twitter.com/Nicolascole77
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Why Just Setting Goals Isn't The Answer

Episode 58

dimanche 14 avril 2024Duration 42:02

Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.com

In episode 36 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about setting goals for the next 6 weeks, planning ahead for bottlenecks, and and why you should monetize training.

(00:00)  Intro
(01:53)  Setting Goals For The Next 6 Weeks
(05:15)  Goals For PGA
(13:54)  Goals For Ship 30 & Write With AI
(27:32)  Preventing Anticipated Bottlenecks
(30:01)  Monetize Training Not Service
(38:43)  Life Updates

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Write with ChatGPT like a PRO: https://yt.startwritingwithai.com

Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com

• Follow Dickie on Twitter: http://twitter.com/dickiebush
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush

• Follow Cole on Twitter: https://twitter.com/Nicolascole77
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Shipyard Update: What We Learned From A $100k Studio Investment

Episode 49

mardi 26 septembre 2023Duration 35:04

Demolish bottlenecks in your business: https://bit.ly/yt-bottlenecks


In episode 26 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through the lessons they learned during the build of their content studio, the Shipyard.


(00:00) Intro 
(01:12) Updates on the Shipyard 
(04:22) Breakdown of the numbers 
(07:44) Making bets on yourself 
(13:49) Don’t reinvest everything into the business 
(16:58) Plans for the studio (and shiny objects) 
(19:35) Drinking our own kool-aid 
(27:44) Biggest lessons learned from this process


Download our FREE 13,000-word ultimate writing guide: http://startwritingonline.com

Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com



The Tripling Question: Watch Us Scale A Paid Newsletter To $50k/month

Episode 48

lundi 21 août 2023Duration 01:01:08

Demolish bottlenecks in your business: https://bit.ly/yt-bottlenecks 

Write with ChatGPT like a PRO: https://writewithai.substack.com 

In episode 25 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their plan to triple their paid newsletter, Write with AI. 

(00:00) Intro 
(01:41) The Tripling Question 
(07:34) The challenge with paid newsletters 
(10:21) The ONLY way to grow paid newsletters 
(18:35) Dickie’s analysis for $50k/month 
(22:52) The most COMMON business bottlenecks 
(32:00) The importance of RISK for entrepreneurs 
(35:57) Demolishing our bottlenecks LIVE 
(43:57) How YOU can replicate this in your business 
(47:55) Our tactical plan for Write with AI 

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Download our FREE 13,000-word ultimate writing guide: http://startwritingonline.com 

Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com 

• Follow Dickie on Twitter: http://twitter.com/dickiebush 
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush 

• Follow Cole on Twitter: https://twitter.com/Nicolascole77 
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

How To Validate, Launch, and Build Your First Digital Product

Episode 47

lundi 14 août 2023Duration 45:46

Demolish bottlenecks in your business: https://bottlenecks.biz 

In episode 24 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their framework for creating and launching successful digital products. 

(00:00) Intro 
(01:20) Our new newsletter is live! 
(05:23) What IS a digital product? 
(09:31) WHY you need to launch a digital product 
(13:11) The ONE skill every artist needs to learn 
(17:58) HOW to launch your digital product 
(21:56) How to PRICE your digital product 
(32:25) How to BOOTSTRAP your digital product 
(38:19) How to IMPROVE your digital product 

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Download our FREE 13,000-word ultimate writing guide: http://startwritingonline.com 

Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com 

• Follow Dickie on Twitter: http://twitter.com/dickiebush 
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush 

• Follow Cole on Twitter: https://twitter.com/Nicolascole77 
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Prison or Castle: How To Build A Business Around Your Ideal Life

Episode 46

lundi 7 août 2023Duration 41:59

Learn to become a premium ghostwriter: https://a.co/d/bfxqp50 

In episode 23 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their philosophy for building a business around their optimal lifestyles. 

(00:00) Intro 
(02:27) The Castle vs. Prison framework 
(04:26) Our team-hiring philosophy 
(07:11) The key to building a castle 
(11:57) How we’re creating our ideal lifestyle 
(16:38) How to defeat phone notifications for good 
(21:50) The 4-day workweek 
(26:45) The optimal quarter rest system 
(34:44) When should business owners hit the gym? 
(36:48) Dickie’s ideal work day 

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Download our FREE 13,000-word ultimate writing guide: http://startwritingonline.com 

Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com 

• Follow Dickie on Twitter: http://twitter.com/dickiebush 
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush 

• Follow Cole on Twitter: https://twitter.com/Nicolascole77 
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Our Viral Book Launch Playbook

Episode 45

lundi 24 juillet 2023Duration 42:51

Download our FREE Premium Ghostwriting Blueprint: https://premiumghostwritingblueprint.com


In episode 22 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their new ghostwriting book and the viral strategies they used to launch it.


(00:00) Intro 
(00:23) Cole launched a new book! 
(04:27) Most common book questions 
(08:21) Our free ebook launch framework 
(17:03) Secret Kindle bonuses idea 
(19:40) How to run a viral Twitter campaign 
(21:48) How the book fit our PGA strategy 
(23:44) How to sell better and get hired more 
(27:04) Our next book ideas 
(32:54) Should you take a publishing deal? 
(37:05) What we would’ve done differently


Download our FREE 13,000-word ultimate writing guide: http://startwritingonline.com


Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com


• Follow Dickie on Twitter: http://twitter.com/dickiebush
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush


• Follow Cole on Twitter: https://twitter.com/Nicolascole77
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Early 20s Syndrome, Paid Newsletter Empire, and Focus Framework

Episode 44

lundi 17 juillet 2023Duration 44:47

Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://startwritingonline.com 

In episode 20 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole brainstorm their projects and ideas for the rest of the year. 

(00:00) Intro 
(02:37) The early 20s syndrome 
(06:37) A framework for new opportunities 
(08:24) Dickie’s early 20s 
(11:53) How much money you need to get the ball rolling 
(17:22) Our “focus framework” for deciding what to do next 
(20:47) The growth opportunities available right now 
(30:25) Our schedule for the rest of the year 
(37:14) Cole’s new “shiny object” 

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Download our FREE 13,000-word ultimate guide: http://startwritingonline.com 

Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com 

• Follow Dickie on Twitter: http://twitter.com/dickiebush 
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush 

• Follow Cole on Twitter: https://twitter.com/Nicolascole77 
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

Revealing Our Secret Project

Episode 43

lundi 10 juillet 2023Duration 42:12

Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://startwritingonline.com

In episode 20 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their thoughts as they move into a new studio. 

(00:00) Intro 
(00:29) The start of a new chapter 
(06:29) Ideas for our new studio 
(10:57) How we optimized our Miami lifestyles 
(14:47) Our new organic department 
(17:26) When should you focus on branding? 
(19:53) Building your business around your life 
(21:05) Plugging leaks 
(23:43) Our educational business model 
(31:11) Promotions vs. Businesses 
(35:45) Why business advice doesn’t always land… 

-------------------------------------------------------------------- 

Download our FREE 13,000-word ultimate guide: http://startwritingonline.com 
Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com 

• Follow Dickie on Twitter: http://twitter.com/dickiebush 
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush 

• Follow Cole on Twitter: https://twitter.com/Nicolascole77 
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole

A Step-By-Step Breakdown Of Our New Business

Episode 42

lundi 3 juillet 2023Duration 34:27

Want more FREE digital writing frameworks & tips like these? Join 50,000+ subscribers here: http://startwritingonline.com

In episode 19 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk in depth about the different parts of their new business. 

(00:00) Intro 
(04:25) The biggest bottleneck of our business 
(07:37) Macro vs. micro bottlenecks 
(10:39) When should you launch new products? 
(16:28) The power of rapid feedback loops 
(18:25) Revealing our book-a-call funnel 
(21:30) The essential ratios we keep track of 
(30:15) Dickie’s bulletproof funnel framework 

-------------------------------------------------------------------- 

Download our FREE 13,000-word ultimate guide: http://startwritingonline.com 
Subscribe to the Espresso Hour on your favorite podcast app: http://espressohour.com 

• Follow Dickie on Twitter: http://twitter.com/dickiebush 
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush 

• Follow Cole on Twitter: https://twitter.com/Nicolascole77 
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole


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